CONSUMER PERCEPTION TOWARDS ELECTRONIC TWO-WHEELERS Anagha Tembulkar
SYBMS, Smt. K.G. Mittal College of Arts and Commerce Sayujyata Mandalkar
Smt. K.G. Mittal College of Arts and Commerce Under the guidance of
Swati Parab
Research Scholar, Pacific Academy of higher education and research University, Udaipur Vice Principal-SFC, Smt. K.G. Mittal College of Arts and Commerce
Abstract - This research depicts insight into "Consumer perception towards electronic two- wheelers in India." pandemic has impacted various sectors including the transportation field. To adhere to social distancing guidelines, people avoid public transportation and opted to travel by their own or private vehicles. This research concentrates on the positive and negative impacts of buying electronics bikes (two-wheelers) in the Indian economy. It also discusses the 'make in India' movement. It shows that the different benefits of buying electric two-wheelers in India. The uses of e-bikes mainly portray a positive impact on the environment and many more reasons for actively purchasing electronic two-wheelers. As electronic equipment is good for environment consumers, they can accept this technology as several reasons contribute to the green environment. Further research on this topic can be conducted in the areas like electronic cars and bicycles.
Keyword: Electronic two wheeler, eco-friendly, make in India movement.
1 INTRODUCTION
Electric scooters are plug in electric vehicles with two or three wheeler. This electric scooter are used by storing electricity on board in a rechargeablebattery, which helps to drive one or more electric motor.
Due to the highly rising prices of fuel in India, Indians are eagerly waiting for the launch of the electric scooter. And just not the rising prices of the fuel is the only issue but also electric scooters are absolutely ecofriendly and of course the craze of the Indians for the two wheelers is also one of the most important reason because of which Electric scooter have a huge demand in the markets of India.
Mckinsey Co has already estimated that the Indian
Electronic two wheelers market might hit 4.5 - 5 million by the 2025 financial year.
The EVs (electricvehicles) are still in a growing stage in Indian market and India has many different local players that are also offering wide range of products. However, some consumers are still giving their first preference to the motorcycles and bikes over electric two wheelers due to the high prices of electric two wheelers. This might also hinder the growth of the electric two wheelers. Even the covid-19 outbreak is also leading a negative consequence on the electric vehicles sales and also in the manufacturing the battery on the global level. But there is also something about covid-19 that can prove beneficial for the electric vehicles is that during this pandemic people prefer small commutes for which they give preference for the private transportation, so this can give a rise in demand for the electric vehicles as well.
Also, in India there have been a good impact of electric vehicles as so many people are working on startups of the electric vehicles
The leading companies in the electric two wheeler vehicles are Anther Energy, Ampere vehicles, Eveleth India and recently TVS motors, Bajaj and Ola have even joined the race of electric vehicles.
1.1 Research Methodology
To study the “Consumer perception towards electronic two-wheelers” selection criteria is precise research on the various aspects focusing on the importance consumer perception towards ebikes in India. Both, Primary and Secondary Data are considered for this research. Details about the primary data and secondary data are as under.
Primary data: The primary data was collected from 85 people with the help of a survey conducted through Google form. Most of the respondents were students, employees, professors, and working professionals who knew the topic.
Secondary data: The secondary data was collected from several articles, websites, and essays. It also, includes writers and Indian citizen reviews and the growth of creative, innovative products, enterprises, and small businesses and move towards vibrant India.
1.2 Objectives:
1. To study the impact of electronic two wheelers on the environment.
2. To understand the need for using electronic two wheelers and its influence on Indian economy.
3. To analyse the psychology of consumers while purchasing electronic bikes.
1.3 Scope of the study:
In this research, we get information about the various steps taken by the Indian government towards making India truly vibrant and introducing electronic two wheelers.
Most of the Indians are still giving their first preference to the motorcycle and bikes. Electric scooters are plug in electric vehicles with two wheelers. It also deals with the vision of the Prime Minister of India Shri. Narendra Modi Ji to make India independent and self-reliant.
1.4 Limitation of the study:
1. The cost of electric two wheeler are generally high in price compare to the petrol bikes.
2. The battery in electric two wheeler have limited life and are supposed to be replaced if they get damage.
1.5 Sample size:
The sample size of my survey is very small as only 85 people have responded to the questionnaire.
The survey is done through Google form which is the tool to collect primary data.
Google form contains 10 questions.
2 REVIEW OF LITERATURE
(The News Minute)According to Haripriya suresh, Ola electric was set up in January to specifically manufacture two & four wheeler electric vehicles. By this ola electric has also joined a list of companies vying for space in the electric vehicles division. Has we know that the CEO of ola Bhavish Agarwal has said that he is planning a launch event of the ola electric scooter on 15th of August. With the the company was also expected to reveal the price and the specification of the electric scooter. The company has not yet revealed the exact number of the current bookings, but it has claimed to cross over 1 lakh unit’s bookings just within 24 hours. The electric scooter has two different variants and that are S-1 & S-1 Pro and are also available in 10 different colours with different finishes as well such as satin, matte and glossy finish. Ola has also revealed that they have an additional feature of Bluetooth connectivity that will allow uses to pair their smartphone with the scooter and this has to be a very convenient feature of the scooter. Apart from this the ola electric scooter will be delivered at your door steps, we just have to book the electric scooter online. The most important and best part of this ola electric scooter is that it is Made in India, all the part and the components of the scooter are easily available in India. The price range of the ola electric scooter is from INR 85000 to INR 110000 which will differ from the variants range i.e. from the basic to the best.
(NEWS18) According to news ,Has we all know that climate change & the rising prices of the crude oil has become a one of the biggest global issue and keeping it in mind many people are choosing a sustainable lifestyle. And this has bought the EV (electric vehicles ) into the spotlight . And something that’s more interesting and amazing part of the EVs launches in India is that the Indian population is slowly and gradually willing to switch to EVs that are Electronic two wheelers. This evolution and new innovation of technology helps us to get the best electric vehicles at a very low maintenance and with the best, more performance. This electric two wheelers are really very ideal and have a great potential in contributing towards the sustainable world. They have no such bad impact on the
environment. Instead if we compare the electric two wheeler to the other forms of transportation, this electric two wheelers are way better in terms of flexibility,reliability, space utilization & most important is environment friendly. Apart from this in India new business and new start-ups have taken the lead in E- mobility, which is going to be beneficiary for the Economy India and due to which Electric vehicles are going to prove beneficial for India by means of economically as well as ecologically(Autocrat)According to Niles Wadhwa, there was an analysis done by Autocar professional publication of the leading electric two wheeler manufactures in India and it has revealed that there has been an increase in sales of the electric two wheelers in first sir months of 2021 than in an entire 2020.
Due to covid-19 pandemic there was a huge impact on the sales of electric two wheelers in 2020 but in 2021 there has been a high rise in the sales of the electric two wheelers despite of the second wale of the pandemic.
The very first company to come up with electric two wheeler which is the Hero electric is by far the largest of any Electric vehicles brand in India. Hero electric has invested in Ludhiana for a new production plant.
Through the analysis we could clearly see a bright future for the electric two wheelers. There are many status in India which are strongly supporting to electric two wheelers because the scope and the potential these emission free vehicles have are tremendous.
3 DATA ANALYSIS:
1. Electric two-wheeler has low maintenance cost as compared to other vehicles.
2. Ebikes are light weighted.
3.Electric two-wheeler is very easy to ride.
4. Electric scooters and bikes doesn't produce sound.
5. Ola electric scooter has officially been launched in India.
6. Electric two wheelers are going to be most prefer electric vehicles in future.
7. Electric two wheelers are going to benefit Indian economy.
8. Electric two wheelers are very eco-friendly.
9.Electric two wheeler will also help in 'Make in India movement'.
10.Electric two wheelers are convenient for small commutes.
4 SUGGESTIONS:
The Indian population mostly prefer and moves on a two wheelers, and this two wheelers are contributing to the factors that determining vehicular pollution. This is the foremost reason why India is going to adopt electronic two wheelers in India and are also suggesting and encouraging the Indian population to choose electric two wheeler over the two wheeler. Because electric two wheelers are very eco-friendly alternative to the large two wheeler using population and also they're highly sustainable and effective solution for the air population.
This electric two wheelers are best for small commutes and as we know that in India we do prefer private transportation for small route. Therefore this electric two wheeler are best suggested for the people who prefer private transportation for small commutes and would be best for the delivery purpose as well.
Also, this electric two wheelers come with very low maintenance, high energy efficiency, portable and fabulous design and are also at fair prices.
5 CONCLUSION:
In today generation we can clear see the need of ecofriendly and sustainable products and keeping it in mind we can surely consider the electric two wheeler as the best adaption, just not because of the global warming, rise in the prices of fuels,
but also because this electric two wheeler are going to help us boost are economy as well. As we know and as per the reports we can surely say that in India consumers prefer two wheeler over four wheeler. The sales of scooter alone is two times more than a car sale.
This will definitely increase the sale of electric two wheelers in India. Also due to covid-19 there has been an increasing awareness regarding the pollution around us.
Two wheeler electric two wheeler have create a lot of business opportunity in India, which is also beneficial for the Make in India Movement. There are many opportunity in terms of designing , services, batteries , etc. and apart from this it will also provide knowledge and manufacturing infrastructure to move on to cars and then buses . Therefore electric two wheeler market offers India a unique opportunity to become a major Electric vehicles country.
REFERENCES
1. Agrawal, M. (2020, November 12). A large scale shift to electric vehicles may not be as environment friendly as it seems. MONGABAY.
2. Electric two-wheelers to contribute around 10 per cent new sales by 2025 in India. (2021, May 26). Times Drive.
3. Mohille, S. (2021, May 5). As fuel prices rise, electric scooters are finally gaining traction in India. Scroll.in.
4. More electric two-wheelers sold in H1 2021 than all of 2020. (2021, July 12). AUTOCAR.
5. Naik, A. (2020, March 20). Powering The Transition: India’s Electric Two-Wheeler Market Is Coming Of Age.
Inc42.
6. Suresh, H. (2021, August 16). The News Minute.
