View of SOCIAL MEDIA A BOON OR DAMN TO EMPLOYEE AND STUDENT

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Vol.03, Issue 09, Conference (IC-RASEM) Special Issue 01, September 2018 Available Online: www.ajeee.co.in/index.php/AJEEE

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SOCIAL MEDIA A BOON OR DAMN TO EMPLOYEE AND STUDENT

Dr Kshama Ganjiwale Associate Professor, SVIM

Mr Ajay Malpani Assistant Professor, PIMR

Abstract - This research paper study the effect of use of social media use by student in their life at different phases of time like at work, at home. Today world is world of technology so everybody has right to get updated about technology and their use. The focus of study is to explain examined an effect of social media like face book, twitter, LinkedIn, whatsapp on a life of Student.

Key words- Social media like Face book, Twitter, LinkedIn, Whatsapp , Employee , Student 1. INTRODUCTION

“Social networking is creating changes dramatic or dynamic in the environment but it’s obvious it is creating changes.”

Social networking an online medium of interaction which let people build relations, share ideas, communicate information and bounding society in sentimental stream. Social networking is making dramatic growth in dynamic environment of now a day. People use social networks for catharsis of their human emotions.

Motives of social networking can be different for person to person like;

people connect to LinkedIn for professional purpose, Face book and MySpace for personal motive, Twitter for social networking, Personalized Blogs for personal thoughts and view point. Motive of using social networks can be change but the ultimate logic of connecting is building social contacts and sharing

Social networking is not only targeting young generation. It’s tempting and hitting all age groups and generations. The way to use and respond social networks is not a good thing, nor a bad thing; it’s just a different thing. Using and connecting to social networks is part and parcel now a day of everyone’s life.

Now people never ask for mail addresses or mobile numbers instead of that people ask each other for their social network IDs for carrying on long term contacts.

1.1 What is Social Media?

Social media is the social interaction among people in which they create, share or exchange information and ideas in virtual communities and networks. This comprehensive term contains many implications. First, as it mentioned in introduction, an individual can manage

relationships of his/her own and make new relationship through social media tools. It is very common to share information or knowledge through online with people, share stories or videos as well. Social media depend on mobile and web-based technologies to create highly interactive platforms through which individuals and communities share, co- create, discuss and modify user generated content. They introduce substantial and pervasive changes to communication between organizations, communities and individuals. Smartphone, tablets are very common in recent days, the affect of social media is significant. Ice Bucket challenge is a great example of extended affect by social media.

History of Social Media sites/Apps

1. The social networking sites – communication revolution phenomena – started to become popular in the mid 1990s. One of the first social networking sites was Classmates, a site initiated in 1995.

2. Friendster is another social networking site; it was established in March 2003 and focused on dating through one’s friends.

3. LinkedIn is another social networking site; it was founded in May 2003 and has allowed professionals to create their own profiles as well as invite other professionals to be part of their networks.

4. MySpace, a social networking site launched in 2003, allows teenagers to build, share, and launch their multimedia as well as invite friends to their networks. YouTube is yet another social networking site and was founded in 2005. It allows

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2 individuals to post video clips containing music, political speeches, sporting events, and public events, among others.

5. Launched in February 2004, Face book is arguably the most popular social networking site (Boyd &

Ellison, 2007). The typical Internet user spends an average of six hours per month on Face book, and more than 50 percent of Internet users use Face book on their mobile phones.

6. Twitter, a micro-blogging site that focuses on status updates with posts limited to 140characters, is a social networking site launched in July 2006. Twitters described as “a service for friends, family, and co- workers to communicate and stay connected through the exchange of quick, frequent answers to one simple question: what are you doing?

2. REVIEW OF LITREATURE 2.1 Social Networking Site

1. Moqbel, (2012) suggest that the technological advances and increased use of the Internet in recent years have led to a communication revolution

2. O’Murchu.(2004). Describe social media as communication revolution, as well as the more technologically empowered lifestyle of individual users, has changed the way people communicate and connect with each other ( O’Murchu et al., 2004).

3. Social networking sites are defined by Boyd and Ellison (2007) as web-based services that allow individuals to (3.1) construct a public or semi-public profile within a bounded system, (3.2) articulate a list of other users with whom they share a connection with and view and traverse their list of connections and those made by others within the system

4. Ellison, Stein field, and Lampe (2007) classified social networking sites into several categories:

A. “Work-related contexts (e.g., LinkedIn.com),

B. Romantic relationship initiation (the original goal of Friendster.com),

C. Connecting those with shared interests such as music or politics (e.g., MySpace.com),

D. The College student population (the original incarnation of Facebook.com)”.

(5) In the book titled Throwing Sheep in the Boardroom: How OnlineSocial Networking Will Transform Your Life, Work and World,

Fraser and Dutta classified social networking sites into five categories.

1. egocentric/identity” construction social networking sites such as Face book and MySpace;

2. Opportunistic social networking sites for business connections such as LinkedIn; “community”

3. Social networking sites representing cultural or neighbourhood groups.

4. Media-sharing social networking sites such as YouTube and Flicker.

5. Passion-centric social networking sites for sharing common interests such as Dogster.

6. A plethora of studies have been conducted about social networking sites. For instance, North (2010) reviewed literature to explore the benefits and risks using social networking sites in the workplace.

The results show that, although some participants find social networking site use to have negative aspects, they believe that its use at work is worthwhile arguing that socializing online while at work will make them happier and, therefore, more productive.

7. Bennett et al. (2010) examined the association “between social networking and organizational culture” and explored the reasons why some organizations disallow social networking site use in the workplace. The findings showed that the advantages of social networking site use in the workplace are still underestimated by many organizations

2.2 Objective Of Study

To find out Effect of social networking sites of employees & Student

To Study the factors associated with use of Social media

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3 To find out Social Media is a Boon or Damn to Employee and student

To find out effect of social media on privacy of life of Employee and Student 3. RESEARCH METHODOLOGY

This study used a descriptive research design, The sample for this research was from a Student of a college who has access to internet connectivity Via Laptop, mobile, or any other Device.

Questionnaires were the instrument used in data collection

The questionnaire contained 20 closed and open-ended questions with majority of the questions being close- ended to enhance validity of response. A 1-5 type Likert scale (5: Strongly disagree 4: Disagree 3: Neither agree nor disagree 2: Agree 1: Strongly agree) was used to measure respondents’ agreement with the concepts under investigation.

The Factor Analysis was applied for the identification of the core factors For the use of social media by the student. It is used to reduce large number of variables into a few numbers of core factors

4. DATA ANALYSIS & DISCUSSION Demographic analysis

(1) Age of Respondents

DATA INTERPRITATION: The Maximum age of respondents is between 20-22 (2) Gender of Respondents

DATA INTERPRITATION: The Maximum Respondents is Female

(3)Educational Back Ground

DATA INTERPRITATION: The Maximum Respondents is a Graduate which frequency is 57

Age Frequency

18-20 0

More than 20-22 45 More than 22-25 27 25&more than 25 4

Total 76

Respondents Gender Frequency

Male 36

Female 40

Total 76

Respondents

Educational Background Frequency

Graduate 57

Post Graduate 19

Total 76

0 5 10 15 20 25 30 35 40 45 50

18-20 More than20-22

More than22-25

25&more than 25

Age of Respondents

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4 (4)Geographical Location

Respondents Geographical Location

Frequency

Rural 12

Urban 64

Total 76

DATA INTERPRITATION: The Maximum Respondents are from urban area which frequency is 64

(5) Frequent use of social Media

DATA INTERPRITATION: The Maximum Respondents use social media daily which Frequency is 34

(6)Device Use for Social Media Respondents use of device for social media

Frequency

Mobile 33

Laptop/Desktop 0

Any Other 43

Total 76

DATA INTERPRITATION: The Maximum Respondents use any other device for social media Expect mobile and laptop which frequency is 43

General Question Analysis

Q 1) Do you post every moment of life on social media?

Respondents post every moment of life on social media

Frequency

Yes 9

No 67

Total 76

DATA INTERPRITATION: The Maximum Respondents do not post every moment of life on social media which frequency is 67

Respondents

Frequent use of Social Media

Frequency

0-1 hour 9

1-3 hour 18

3-5 hour 15

5-10 hour 0

Once in a week 0

Daily 34

Total 76

0 10 20 30 40

0-1 hour1-3 hour3-5 hour5-10 houronce in a weekDaily

Frequent use of

social media

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5 Q 2) Do you use/Aware of Privacy Setting of Social Media?

DATA INTERPRITATION: The Maximum Respondents are use/ Aware of use of privacy setting of social media which frequency is 66

Q 3) Do you Accept all friend request?

DATA INTERPRITATION: The Maximum Respondents Accept all friend request of social media which frequency is 60

Q 4) Do you Allow everyone to see Your Status & Post?

DATA INTERPRITATION: The Maximum Respondents do not allow everyone to see status & post on social media which frequency is 27

Q 5) Do you allow everyone to see your demographic information?

Respondents use

aware of Privacy Setting of social media

Frequency

Yes 66

No 10

Total 76

Respondents Accept all friend Request

Frequency

Yes 60

No 16

Total 76

Respondents Allow

everyone to see post &

Status

Frequency

Yes 27

No 49

Total 76

Respondents Allow everyone

to see

Demographic Profile

Frequency

Yes 24

No 52

Total 76

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6 DATA INTERPRITATION: The Maximum Respondents do not allow everyone to see demographic information on social media which frequency is 52.

Factor Analysis Results

The Factor Analysis was applied for the identification of the core factors For the use of social media by the student. It is used to reduce large number of variables into a few numbers of core factors.

Test Adequacy of Sample

The Kaiser-Meyer-Olkin is the measure of sampling adequacy, which varies

between 0 and 1. The values closer to 1 are better and the value of 0.6 is the suggested minimum.

Normally, 0 < KMO < 1

If KMO > 0.5, the sample is adequate.

Here, KMO = 0.702 which indicates that the sample is adequate and we may Proceed with the Factor Analysis.

The Factor Analysis has thus identified 6 core factors that affect the Student life . They can be categorized as under: -

1. Use of social media 2. Need of Social Media 3. Purpose of social media 4. Mental peace

5. Functions of social media 6. Other use of social media

FACTOR EIGEN VALUE S

% OF

VARIANC E

CUMMULATIV E %

(1) Use of social media

2.423 14.508 14.508

(2) Need of social media

2.045 12.427 26.754

(3)Purpose of social media

2.574 15.412 42.166

(4) Mental

peace 2.309 13.823 55.989 (5)Function

s of social media

2.426 14.527 70.517

(6) Other use of social media

1.426 8.539 79.056

CONCLUSIONS OF FACTOR ANALYSIS The above factors have been discussed in detail as under:

(1) Use of social media

Namely use of social media is significantly loaded by five variables and having variance of 14.508% comprised of variables like Search for work related information, As a part of daily routine, To relief form unsatisfying job, For interpersonal communication, For business publicity.

KMO and Bartlett's Test^a

Kaiser-Meyer-Olkin Measure of

Sampling Adequacy. .702

Bartlett's Test of Sphericity App rox.

Chi- Squ are

543.556

df 153 Sig. .000

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7 (2) Need of social media

Namely Need of social media is significantly loaded by 4variables and having variance of 12.427%.Comprised of variables like To reduce boredom, To seeking & viewing General information, For personal downloading, To get regular update of your friends social life.

Table-3

S.N

O Facto r name

Abbreviatio

n Variable

name Factor

loadin g 2 Need

of social media

P5 To reduce

boredom .713

P9 To seeking

& viewing General information

.668

P11 For

personal downloadin g

.742

P13 To get

regular update of your friends social life.

.662

(3) Purpose of social media

Namely Purpose of social media is significantly loaded by 3 variables and having variance of 15.412%. Comprised of variables like To find personal network, To find old friend, To chat with friends.

Table 4

S.NO Factor

name Abbreviation Variable

name Factor loading 3 Purpose

of social media

P2 To find

personal network

.891

P14 To find

old friend

.532

P15 To chat

with friends

.785

(4) Mental peace

Namely Mental is significantly loaded by 2 variables and having variance of 13.823%.Comprised of variables like for entertainment and pass time, to remove stress.

Table 5

S.N

o Facto r name

Abbreviatio

n Variable

name Factor

loadin g 4 Menta

l peace

P8 for

entertainme nt and pass time

.760

P19 to remove

stress .667

(5) Functions of social media

Namely Mental is significantly loaded by 3 variables and having variance of 14.527%.comprised of variables like to share information with colleagues, To upload photo, to know about the rest of the world.

S.N

O Factor

name Abbreviatio

n Variable

name Factor loadin g 5 Function

s of social media

P4 To share informatio n with colleagues

.795

P17 For

blogging .983

P20 To know

about the rest of the world.

.814

(6) Other use of social media

Namely Mental is significantly loaded by 2 variables and having variance of 8.539%

comprised of variables like to keep in touch with friends, For Status symbol.

Table - 7

S.No Factor

name Abbreviation Variable

name Factor loading 6 Other

use of social media

P1 To keep

in touch with friends

.665

P18 For

Status symbol

.761 S.no Factor

name Abbrevation Variable name Factor Loading 1 Use of

social media

P3 Search for

work related information

.514

P6 As a part of daily routine .659 P7 To relief form

unsatisfying job

.809

P10 For

interpersonal communication

.948

P16 For business publicity .742

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8 Implication of study

It showed that using of social networking have strong impact on Student performance. Social networking by Student’s affect their skills/ability, knowledge/qualification, conversation as they are more active towards social media sites level.

CONCLUSION OF RESEARCH

Social networking generally stimulates collaboration and knowledge sharing between

Students, which can lead to increased their level of knowledge about the present world as social media have adverse affect on students life but it can use as a source of knowledge for the students.

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