The Effect of Brand Position on Consumer Choices of Luxury Brands: A Cross-Cultural Study Between British and Chinese Consumers
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Thus, it can be concluded that brand experience is a significant influencer of brand personality; brand experience and brand personality are significant influencers of
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Sehingga dapat disimpulkan bahwa citra merek, kualitas produk, dan kepuasan konsumen secara simultan mempunyai pengaruh positif dan signifikan terhadap loyalitas
The framework model on these study is develops begins with investigating of motivation variabel on the emotion context to explaining how variabel may directly
Besides understanding the context culture of the language that they are teaching, foreign teachers also have to learn and understand the culture of the country that they work in order
2.2 Perceived Counterfeit Detection as a Mediator Previous research has suggested that a strong self-brand connection can predict a decrease in the consumption of counterfeit
Sebaliknya untuk tipe konsumen yang brand switchers merasa kurang cocok dan tidak puas dengan kualitas produk fashion merek ZARA yang telah mereka kenakan sebelumnya sehingga
