The Impact of Promotional Mix Elements on Consumers Purchasing Decisions
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In this study, multiple linear regression analysis approaches, multiple correlation coefficients, coefficient of determination, T-test, and F-test were carried out in order
Cite this Article: Rusdi Hidayat N, Eddy Poernomo, Minto Waluyo and Bambang Widjanarko Otok, The Model of Risk of Travel Ticket Purchasing Decisions on
Subjective factors, which are necessity and customer attitude and objective factors, which are price, product quality, trust toward payment method and service quality affect to customer
Based on the explanation above, the purpose of this study was to describe consumer perceptions of products in companies that apply the green marketing concept, to analyze the effect of
The Impact Of Marketing Mix 5 Ps Elements On Sales Of UPS:A Case Of Karachi Market – Buyers's Perspective Adeel Meo, Muhammad Daniyal Abbas, Muhammad Nadeem Sajjad, Muhammad Rizwan,
In addition to depending on factors like product quality, customer satisfaction, competitive pricing, and consumer purchasing decisions, a company can boost its performance and sales
Research conducted by Fitrianna & Aurinawati 2020 found that marketing through digital media has a significant effect on increasing brand awareness and brand image so that it can
Vol.17 No.2 | June, 2023 BRAND AMBASSADOR ON EMINA COSMETIC PURCHASING DECISIONS WITH BRAND IMAGE AS INTERVENING VARIABLE Vicky Brama Kumbara*1, Yulasmi2 , Emil Salim3 , Ramdani
