The impact of hedonic shopping value, shopping lifestyle, and positive emotions on consumer purchasing decisions at Traveloka
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Descriptive analysis,validity and reliability test, classical assumption test, Pearson correlation analysis, multiple regression analysis and hypothesis test through
accepted. 3) Company size ( SIZE ) affect the capital structure. Based on the results table of multiple linear regression test obtained regression coefficient value of
The data analysis technique used consisted of multiple regression test, F test, t test and coefficient of determination Capital Adequacy Ratio CAR Financing to Deposit Ratio FDR
CONCLUSION Based on the results of the discussion and data analysis using the classical assumption test, multiple linear regression analysis, and testing the hypothesis regarding the
While the test equipment used to test the regression equation and the coefficient of determination and standard error and to see the effect of the independent independent variable on
The test results obtained based on simple linear regression, hypothesis test t-test, and coefficient of determination can be concluded that the learning environment has a significant
Based on the calculation of the validity test, reliability test, regression weights, squared Multiple Correlation, it is known that product quality affects customer satisfaction,
Dependent Variable: Purchase Decision Based on the multiple linear regression equation above, it shows that: ▪ The constant coefficient is 537, meaning that if the Electronic Word Of
