이 프로젝트의 목적은 한국 아마추어 예술가들의 공동 발전을 위한 예술 플랫폼을 개발하는 것입니다. '예술 관련 이슈'는 두 가지로 분류되는 것으로 나타났다. '아마추어 아티스트들의 협업'이라는 서비스 콘텐츠를 평가하기 위해 만들어졌지만.
'아티스트 간 소통'을 결합해 아티스트 간 작품과 영감에 대한 자유로운 소통과 피드백이 가능하도록 서비스 콘텐츠를 변경했다. 이후 작품과 영감을 받은 스토리를 기반으로 한 '아마추어 예술가들의 예술적 소통'을 핵심 콘텐츠로 하는 이 서비스의 이름을 IBA(Interaction Between Artists)로 정했다. 상호 예술적 공감을 불러일으키거나 영감을 제공하는 등 예술가들의 창작활동과 발전에 긍정적인 영향을 미치는 것으로 나타났다.
아마추어 예술가들이 갖고 있는 '소통에 대한 욕구'를 충족시켜줄 것으로 기대된다. 다른 예술가들과 예술적 공감대를 형성하고, 나아가 예술적 영감의 교류에 기여합니다.
INTRODUCTION
- Introduction
- Background
- Design Goal
- Research Process
- Thesis Structure
But amateur artists face many difficulties in gaining sufficient exposure and feedback on their works. To solve this problem, most amateur artists use their personal homepage or social networking platforms such as Facebook to promote their works. This leads to competition between artists to receive the 'support' of the platform, which in the longer term damages the artistic independence of the artists.
Then, based on the Co-Design Workshop, the early project concept of 'service platform for promoting the work of amateur artists (musician, painter and photographer)' was expanded to 'service platform for mutual, cooperative development of amateur artists'. by sharing artistic values'. To receive support from Naver's 'Grafolio' and 'Musician League', the largest platform for artists in Korea, the artists must earn 'popularity' from the users. This study focuses on 'artistic activities' and aims to support the activities of amateur artists by providing them with a non-physical environment.
In detail, the design goal is “to propose a communication-based, non-competitive and collaborative platform to amateur artists.” In other words, this study suggests a service model that focuses on communication-based collaboration, thus providing higher quality. communication and better synergy between the artists. To design an art service platform where amateur artists can easily collect useful information.
DOMAIN RESEARCH
- Introduction
- Literature Reviews
- Case Studies
- Discussion
To help artists continue their work by providing greater satisfaction in their work through a platform that allows them to form communication-based collaborations that can foster mutual development. Three MVPs were created and tested several times to propose service content that can solve problems and achieve set goals. To derive the final content and concept of the service, a Co-Design workshop was held with artists.
As this research is similar to 'starting a new business' in terms of proposing a new platform, it seemed appropriate to refer to the Lean startup process. For this reason, this process has been modified and designed based on Alex Cowan's Lean Startup Process (Figure 2) (Alex Cowan, n.d.).
DESIGN METHODOLOGIES
Introduction
This chapter describes various design methodologies used in this study, according to the sequence of the research process.
Experimental Design
FINAL CONCEPT
- Introduction
- Concept Generation
- Prototyping
- Evaluation
- Result
Such tests and evaluation were carried out with the users who used the final version of the prototype, which was developed and modified based on the results of the Co-Design phase. The analysis is based on the Likert scale survey, face-to-face interview sessions – which were conducted after the participants' prototype.
DISCUSSION
Lessons Learned
CONCLUSION
Introduction
Expected Contribution
Further Research
In this regard, further studies are required to establish a clear criteria for providing points and benefits to prevent meaningless communication. The prototypes used in the evaluation of this study were produced focused on the user's content experience, so UX and UI designs were not considered. Therefore, if a workable IBA prototype – which took into account UX and UI – was used in the experiment and evaluation process, it could get a more detailed feedback on the entire content experience.
Because the number of artists who participated in this study is relatively small, and there are artists who participated in the entire third MVP test, the Co-Design Workshop, and the final experiment, there is a possibility that a different result may come out , whose interview and experiments were conducted with artists who have no prior knowledge of IBA. The data described in the research process are all qualitative data, which makes it difficult to generalize the participants' opinions to conclude the research, but it seems reasonable enough to suggest a direction that contributes to further research.
Discussion
네이버 그라폴리오, 서울국제도서전 '스토리' 소개, 아이뉴스24 아이뉴스24. 네이버 그라폴리오, 이뉴스투데이 '지원' 서비스 소개. [그라폴리오/그라폴리오마켓] 네이버 OGQ마켓 소개 [그라폴리오/그라폴리오마켓].
전공별 졸업 현황 및 건강보험, 국세 데이터베이스. 전공별 졸업현황, 건강보험, 취업현황을 국세DB와 연동하여 제공합니다. 소셜 네트워크 속 '예술'의 경향과 진단.
Questionnaire for identifying the needs of Artists
음원 작업 후 앨범 커버 이미지 디자인은 어떻게 하시나요? 주로 사용하는 앨범 디자인 방식의 장점과 단점은 무엇인가요? 앨범 재킷을 디자인할 때 가장 고려하는 점은 무엇인가요?
주로 어떤 장르의 이미지를 사용하시나요? 앨범 자켓 이미지 제작 비용은 보통 얼마나 드나요? 자신의 음악을 홍보하고 싶으신가요?
그렇다면, 주로 어떤 홍보 방법을 사용하시나요? 프로모션 비용은 얼마인가요? 어느 수준의 발전을 원하시나요?
음악을 홍보할 때 가장 어려운 점은 무엇인가요? 귀하가 경험한 홍보방법 중 가장 효과적인 홍보방법은 무엇입니까? 사진이나 예술 작품에서 음악적 영감을 받은 적이 있나요?
마음에 드는 작품을 발견하고 작가에게 연락한 적이 있나요? 그렇다면 어떻게 연락을 시도하셨나요? 아티스트(화가, 사진작가 등)와 협업해 본 경험이 있다면, 그 과정의 장점과 단점은 무엇이었나요?
The first MVP
The second MVP
The third MVP
Co-design Workshop
Prototype
