HRC Media Index : Life Style, 2006 CODE BOOK
ID Number A1‐2001‐0001‐Eng
Principal Investigator Song, Ho‐Keun
Producer The Institute for Social
Development and Policy Research Dates of Collection 2001
Distributor Korea Social Science Data Archive Year of Collection 2004
Year of Publication 2012
Korea Social Science Data Archive
acknowledge the data sources by means of standard
bibliographic citations. Citations must appear in footnotes or the reference section of publications.
KOSSDA Data Citation Requirement
Principal Investigator, Year of Collection, Title, Producer, Distributor, Data ID No, Version No
The bibliographic citation for this data collection is :
Hankook Research. 2006. HRC Media Index : Life Style, 2006. Producer: Hankook Research. Distributor: KOSSDA. Year of Distribution: 2008. A1‐2006‐0062‐Eng
The bibliographic citation for this codebook is :
Korea Social Science Data Archive. 2013. HRC Media Index : Life Style, 2006 Code Book. pp.1‐60.
HRC MEDIA INDEX : LIFE STYLE, 2006 CODE BOOK Copyrights ⓒ 2013 KOSSDA
For the codebook of this data collection, all rights are reserved to KOSSDA. It may
not be copied, transmitted, published or redistributed without permission.
Study Title: HRC Media Index : Life Style, 2006 Fieldwork Dates: 2006
Principal Investigator:
Producers: Hankook Research
Sample Type: Multi stage cluster sampling Fieldwork Institute: Hankook Research
Fieldwork Methods: Face to face interview Number of Cases: 8,100 (valid)
Geographic Coverage: Urban area of South Korea except for Jeju Universe: Persons aged from 11 to 59
Distributor: Korea Social Science Data Archive (KOSSDA)
Please note
In the codebook, each frequency table consists of a variable name, question, and
frequency table. The first column, RESPONSE, indicates response categories and the
second column, PUNCH, is a value for each response category. The third and fourth
columns, FREQ and PERCENT, show the number of individuals and percentage of
individuals belonging to a specific response category. The last column VALID % is the
percentage of individuals who are assigned to a specific response category without
missing data, such as DK (Don’t know), NA (No answer), and NAP (Not applicable).
part Part
RESPONSE PUNCH FREQ. PERCENT VALID %
Entire 1 8,100 100.0 100.0
Total 8,100 100.0 100.0
time Survey time
RESPONSE PUNCH FREQ. PERCENT VALID %
1st survey (Feb-Mar) 1 2,700 33.3 33.3
2nd survey (June-July) 2 2,700 33.3 33.3
3rd survey (Oct-Nov) 3 2,700 33.3 33.3
Total 8,100 100.0 100.0
day Survey day
RESPONSE PUNCH FREQ. PERCENT VALID %
Monday 1 1,217 15.0 15.0
Tuesday 2 1,348 16.6 16.6
Wednesday 3 1,309 16.2 16.2
Thursday 4 1,114 13.8 13.8
Friday 5 1,168 14.4 14.4
Saturday 6 987 12.2 12.2
Sunday 7 957 11.8 11.8
Total 8,100 100.0 100.0
size Size of city
RESPONSE PUNCH FREQ. PERCENT VALID %
Large city 1 4,265 52.7 52.7
Small and mediun-sized city 2 3,835 47.3 47.3
Total 8,100 100.0 100.0
area Survey area
RESPONSE PUNCH FREQ. PERCENT VALID %
Seoul 1 1,945 24.0 24.0
Busan 2 681 8.4 8.4
Daegu 3 447 5.5 5.5
Incheon 4 477 5.9 5.9
Gwangju 5 262 3.2 3.2
Daejeon 6 275 3.4 3.4
Ulsan 7 178 2.2 2.2
Gyeonggi 8 1,909 23.6 23.6
Gangwon 9 191 2.4 2.4
Chungcheong 10 409 5.0 5.0
Jeolla 11 468 5.8 5.8
Gyeongsang 12 858 10.6 10.6
Total 8,100 100.0 100.0
DQ1 Respondent: Age
RESPONSE PUNCH FREQ. PERCENT VALID %
11-14 years 1 605 7.5 7.5
15-17 years 2 427 5.3 5.3
18-19 years 3 234 2.9 2.9
20-24 years 4 798 9.9 9.9
25-29 years 5 850 10.5 10.5
30-34 years 6 947 11.7 11.7
35-39 years 7 960 11.9 11.9
40-44 years 8 946 11.7 11.7
45-49 years 9 863 10.7 10.7
50-54 years 10 627 7.7 7.7
55-59 years 11 468 5.8 5.8
60-64 years 12 375 4.6 4.6
Total 8,100 100.0 100.0
DQ2 Respondent: Sex
RESPONSE PUNCH FREQ. PERCENT VALID %
Male 1 4,069 50.2 50.2
Female 2 4,031 49.8 49.8
Total 8,100 100.0 100.0
Q1. Could you please tell me what your age is in years?
Q2. What is your sex?
DQ3 Respondent: Marital status
RESPONSE PUNCH FREQ. PERCENT VALID %
Never married 1 3,208 39.6 39.6
Currently married 2 4,892 60.4 60.4
Total 8,100 100.0 100.0
DQ4 How long R has been married
RESPONSE PUNCH FREQ. PERCENT VALID %
Less than 2 years 1 220 2.7 4.5
2 years to less than 4 years 2 351 4.3 7.2 5 years to less than 6 years 3 297 3.7 6.1 7 years to less than 9 years 4 469 5.8 9.6 10 years to less than 14 years 5 985 12.2 20.1 15 years to less than 19 years 6 799 9.9 16.3
20 years or longer 7 1,724 21.3 35.2
NA 9 47 0.6 1.0
NAP 0 3,208 39.6
Total 8,100 100.0 100.0
DQ5 Yes/No: R currently has child
RESPONSE PUNCH FREQ. PERCENT VALID %
No 1 286 3.5 5.8
Yes 2 4,606 56.9 94.2
NAP (Never Married) 0 3,208 39.6
Total 8,100 100.0 100.0
Q3. What is your marital status?
Q4. How long have you been married?
(Ask this question only to Rs who answered Currently married, Remarried, Separated, Widowed, or Living with a partner)
Q5. Do you have children who are in the following age groups? If so, how many? (Including children who are already married)
DQ5_1 1st child
RESPONSE PUNCH FREQ. PERCENT VALID %
0-4 years 1 740 9.1 16.1
5-9 years 2 931 11.5 20.2
10-14 years 3 922 11.4 20.0
15 years or older 4 2,013 24.9 43.7
NAP 0 3,494 43.1
Total 8,100 100.0 100.0
DQ5_2 2nd child
RESPONSE PUNCH FREQ. PERCENT VALID %
5-9 years 2 299 3.7 24.2
10-14 years 3 477 5.9 38.6
15 years or older 4 460 5.7 37.2
NAP 0 6,864 84.7
Total 8,100 100.0 100.0
DQ5_3 3rd child
RESPONSE PUNCH FREQ. PERCENT VALID %
10-14 years 3 15 0.2 31.9
15 years or older 4 32 0.4 68.1
NAP 0 8,053 99.4
Total 8,100 100.0 100.0
(Ask this question only to Rs who answered Currently married, Remarried, Separated, Widowed, or Living with a partner)
Q5. Do you have children who are in the following age groups? If so, how many? (Including children who are already married)
(Ask this question only to Rs who answered Currently married, Remarried, Separated, Widowed, or Living with a partner)
Q5. Do you have children who are in the following age groups? If so, how many? (Including children who are already married)
(Ask this question only to Rs who answered Currently married, Remarried, Separated, Widowed, or Living with a partner)
Q5. Do you have children who are in the following age groups? If so, how many? (Including children who are already married)
DQ5_4 4th child
RESPONSE PUNCH FREQ. PERCENT VALID %
15 years or older 4 1 0.0 100.0
NAP 0 8,099 100.0
Total 8,100 100.0 100.0
DQ7 Respondent: Highest level of education
RESPONSE PUNCH FREQ. PERCENT VALID %
Attending elementary school 1 239 3.0 3.0
Attending middle school 2 539 6.7 6.7
Attending high school 3 352 4.3 4.3
Attending College 4 605 7.5 7.5
Attending graduate school 5 41 0.5 0.5
No school education received 6 40 0.5 0.5
Elementary school graduate 7 222 2.7 2.7
Middle school graduate 8 426 5.3 5.3
High school graduate 9 2,630 32.5 32.5
College graduate 10 2,783 34.4 34.4
Postgraduate degree 11 199 2.5 2.5
NA 12 24 0.3 0.3
Total 8,100 100.0 100.0
DQ8 Yes/No: R currently has job
RESPONSE PUNCH FREQ. PERCENT VALID %
Employed 1 4,894 60.4 60.4
Unemployed 2 3,206 39.6 39.6
Total 8,100 100.0 100.0
(Ask this question only to Rs who answered Currently married, Remarried, Separated, Widowed, or Living with a partner)
Q5. Do you have children who are in the following age groups? If so, how many? (Including children who are already married)
Q7. What is the highest level of school you completed?
Q8. Do you currently have a job?
DQ9 Main source of income
RESPONSE PUNCH FREQ. PERCENT VALID %
Self-employed business 1 1,261 15.6 15.6
Regular salary 2 3,100 38.3 38.3
Intermittent income 3 741 9.1 9.1
Have no income 4 2,998 37.0 37.0
Total 8,100 100.0 100.0
DQ10 Respondent: Occupation
RESPONSE PUNCH FREQ. PERCENT VALID %
Administrative or Managerial Occupations 1 349 4.3 4.3
Professional occupations 2 628 7.8 7.8
Office and administrative support occupations 3 930 11.5 11.5 Agriculture, Livestock, Fishing, Mining 4 162 2.0 2.0
Sales and Service Occupations 5 1,579 19.5 19.5
Laborers and Skilled Workers 6 1,160 14.3 14.3
Housewives 7 1,150 14.2 14.2
Students 8 1,711 21.1 21.1
Unemployed 9 275 3.4 3.4
Other 10 156 1.9 1.9
Total 8,100 100.0 100.0
DQ11 Number of family members who have income
RESPONSE PUNCH FREQ. PERCENT VALID %
None 1 71 0.9 0.9
1 person 2 3,302 40.8 40.8
2 people 3 3,709 45.8 45.8
3 people 4 748 9.2 9.2
4 people 5 227 2.8 2.8
More than 5 people 6 39 0.5 0.5
NA 9 4 0.0 0.0
Total 8,100 100.0 100.0
Q10. What is your job or occupation? Please choose your answer from the table below. If you are not able to find your occupation from the table, please write it in detail.
Q11. How many people have income in your household? (Include every person living together in the same household.)
Q9. What is your main source of income? Please choose your answer from the following.
DQ12 Number of family members R lives with
RESPONSE PUNCH FREQ. PERCENT VALID %
1 person 1 327 4.0 4.0
2 people 2 840 10.4 10.4
3 people 3 1,728 21.3 21.3
4 people 4 3,881 47.9 47.9
5 people 5 1,013 12.5 12.5
6 people 6 243 3.0 3.0
7 people 7 40 0.5 0.5
More than 8 people 8 23 0.3 0.3
NA 9 5 0.1 0.1
Total 8,100 100.0 100.0
DQ13 Amount of monthly household income
RESPONSE PUNCH FREQ. PERCENT VALID %
Less than 400,000 won 13 45 0.6 0.6
400,000 won - 590,000 won 14 31 0.4 0.4
600,000 won - 790,000 won 15 53 0.7 0.7
800,000 won - 990,000 won 16 137 1.7 1.7
1,000,000 won - 1,190,000 won 17 170 2.1 2.1 1,200,000 won - 1,590,000 won 18 372 4.6 4.6 1,600,000 won - 1,990,000 won 19 652 8.0 8.0
2,000,000 won - 2,990,000 won 20 2,048 25.3 25.3
3,000,000 won - 3,990,000 won 21 1,667 20.6 20.6
4,000,000 won - 4,990,000 won 22 1,053 13.0 13.0
5,000,000 won - 6,990,000 won 23 690 8.5 8.5 7,000,000 won - 9,990,000 won 24 226 2.8 2.8
10,000,000 won or over 25 112 1.4 1.4
NA 26 844 10.4 10.4
Total 8,100 100.0 100.0
Q12. How many people currently live in your household, including yourself?
Q13. On average, what is your household’s total monthly income? (Please include income from all sources, such as bonuses, extra pay, interests, and rental income.)
DQ14 Amount of monthly income
RESPONSE PUNCH FREQ. PERCENT VALID %
None 12 2,998 37.0 37.0
Less than 400,000 won 13 168 2.1 2.1
400,000 won - 590,000 won 14 148 1.8 1.8
600,000 won - 790,000 won 15 270 3.3 3.3
800,000 won - 990,000 won 16 456 5.6 5.6
1,000,000 won - 1,190,000 won 17 512 6.3 6.3 1,200,000 won - 1,590,000 won 18 731 9.0 9.0 1,600,000 won - 1,990,000 won 19 747 9.2 9.2
2,000,000 won - 2,990,000 won 20 1,105 13.6 13.6
3,000,000 won - 3,990,000 won 21 470 5.8 5.8 4,000,000 won - 4,990,000 won 22 168 2.1 2.1
5,000,000 won or over 23 177 2.2 2.2
NA 24 150 1.9 1.9
Total 8,100 100.0 100.0
DQ15 Home ownership
RESPONSE PUNCH FREQ. PERCENT VALID %
Own home 1 5,601 69.1 69.1
Deposit-only lease (Jeonse) 2 1,992 24.6 24.6
Monthly rent (Wolse) 3 327 4.0 4.0
Boarding 4 12 0.1 0.1
Other 5 168 2.1 2.1
Total 8,100 100.0 100.0
DQ16 Type of residence
RESPONSE PUNCH FREQ. PERCENT VALID %
Single family house 1 2,078 25.7 25.7
Q16. What type of home is this?
Q14. On average, what is your total monthly income? (Please include income from all sources, such as bonuses, extra pay, interests, rental income. If you are a student and you have regular income, please include it when answering this question.)
Q15. What is the ownership status of your home?
Attached family hose/Multi-family house 2 1,489 18.4 18.4
Condominium 3 4,281 52.9 52.9
Residential unit in a commercial building 4 168 2.1 2.1
Other 5 84 1.0 1.0
Total 8,100 100.0 100.0
DQ17 Respondent: Religion
RESPONSE PUNCH FREQ. PERCENT VALID %
None 1 3,440 42.5 42.5
Christianity 2 2,367 29.2 29.2
Buddhism 3 1,480 18.3 18.3
Roman Catholic 4 666 8.2 8.2
Cheondogyo 5 11 0.1 0.1
Other 6 136 1.7 1.7
Total 8,100 100.0 100.0
DQ18 Living standard
RESPONSE PUNCH FREQ. PERCENT VALID %
High 1 76 0.9 0.9
Upper middle 2 1,018 12.6 12.6
Middle 3 4,228 52.2 52.2
Lower middle 4 2,340 28.9 28.9
Low 5 427 5.3 5.3
NA 9 11 0.1 0.1
Total 8,100 100.0 100.0
A1 Respondent: Hobby
RESPONSE PUNCH FREQ. PERCENT VALID %
Mountain climbing 1 970 12.0 12.0
Fishing 2 297 3.7 3.7
Baduk 3 165 2.0 2.0
Movie going/film watching 4 746 9.2 9.2
Q17. Which religion do you have?
Q18. Which of the following do you think best describes your living standard?
AQ1. What is your hobby? (Mark only one.)
Concert going/music listening 5 827 10.2 10.2
Collecting 6 27 0.3 0.3
Travelling 7 393 4.9 4.9
Playing musical instruments 8 111 1.4 1.4
Exercise/play a sport 9 1,129 13.9 13.9
Gardening 10 63 0.8 0.8
Knitting/embroidery 11 163 2.0 2.0
Cooking 12 212 2.6 2.6
Painting/drawing/calligraphy 13 93 1.1 1.1
Reading 14 550 6.8 6.8
Computer/Internet (including games) 15 1,189 14.7 14.7
Other 17 342 4.2 4.2
I have no hobbies 18 823 10.2 10.2
Total 8,100 100.0 100.0
A2_1 What did R do during last holiday(1)
RESPONSE PUNCH FREQ. PERCENT VALID %
Stayed at home 1 3,128 38.6 38.6
Went out with family 2 1,016 12.5 12.5
Met friend(s) 3 1,045 12.9 12.9
Climbed a mountain 4 288 3.6 3.6
Went fishing 5 56 0.7 0.7
Baduk 6 22 0.3 0.3
Movie 7 146 1.8 1.8
Dated with a girl/boyfriend 8 134 1.7 1.7
Trip/travel 9 122 1.5 1.5
Concert 10 9 0.1 0.1
Attended a wedding/gathering 11 151 1.9 1.9
Visited relatives 12 197 2.4 2.4
Religious activity 13 646 8.0 8.0
Went spa/sauna 14 110 1.4 1.4
Exercised/played a sport 15 125 1.5 1.5
Worked/studied 16 576 7.1 7.1
Golf 17 7 0.1 0.1
Computer/Internet 18 92 1.1 1.1
AQ2. Last week, how did you spend the holiday (Sunday)? (Mark all.)
Shopping 19 40 0.5 0.5
Other 20 190 2.3 2.3
Total 8,100 100.0 100.0
A2_2 What did R do during last holiday(2)
RESPONSE PUNCH FREQ. PERCENT VALID %
Went out with family 2 296 3.7 8.4
Met friend(s) 3 427 5.3 12.1
Climbed a mountain 4 113 1.4 3.2
Went fishing 5 19 0.2 0.5
Baduk 6 23 0.3 0.7
Movie 7 248 3.1 7.0
Dated with a girl/boyfriend 8 113 1.4 3.2
Trip/travel 9 44 0.5 1.3
Concert 10 9 0.1 0.3
Attended a wedding/gathering 11 108 1.3 3.1
Visited relatives 12 153 1.9 4.3
Religious activity 13 573 7.1 16.3
Went spa/sauna 14 353 4.4 10.0
Exercised/played a sport 15 193 2.4 5.5
Worked/studied 16 169 2.1 4.8
Golf 17 15 0.2 0.4
Computer/Internet 18 437 5.4 12.4
Shopping 19 121 1.5 3.4
Other 20 105 1.3 3.0
NAP 0 4,581 56.6
Total 8,100 100.0 100.0
A2_3 What did R do during last holiday(3)
RESPONSE PUNCH FREQ. PERCENT VALID %
Met friend(s) 3 40 0.5 2.6
Climbed a mountain 4 21 0.3 1.4
Went fishing 5 3 0.0 0.2
AQ2. Last week, how did you spend the holiday (Sunday)? (Mark all.) AQ2. Last week, how did you spend the holiday (Sunday)? (Mark all.)
Baduk 6 3 0.0 0.2
Movie 7 83 1.0 5.4
Dated with a girl/boyfriend 8 62 0.8 4.0
Trip/travel 9 12 0.1 0.8
Concert 10 5 0.1 0.3
Attended a wedding/gathering 11 38 0.5 2.5
Visited relatives 12 56 0.7 3.6
Religious activity 13 176 2.2 11.4
Went spa/sauna 14 198 2.4 12.8
Exercised/played a sport 15 159 2.0 10.3
Worked/studied 16 90 1.1 5.8
Golf 17 9 0.1 0.6
Computer/Internet 18 383 4.7 24.8
Shopping 19 139 1.7 9.0
Other 20 66 0.8 4.3
NAP 0 6,557 81.0
Total 8,100 100.0 100.0
A2_4 What did R do during last holiday(4)
RESPONSE PUNCH FREQ. PERCENT VALID %
Climbed a mountain 4 3 0.0 0.5
Went fishing 5 1 0.0 0.2
Baduk 6 1 0.0 0.2
Movie 7 11 0.1 1.8
Dated with a girl/boyfriend 8 16 0.2 2.6
Trip/travel 9 9 0.1 1.4
Concert 10 2 0.0 0.3
Attended a wedding/gathering 11 13 0.2 2.1
Visited relatives 12 14 0.2 2.3
Religious activity 13 46 0.6 7.4
Went spa/sauna 14 72 0.9 11.6
Exercised/played a sport 15 57 0.7 9.2
Worked/studied 16 44 0.5 7.1
Golf 17 4 0.0 0.6
Computer/Internet 18 214 2.6 34.4
AQ2. Last week, how did you spend the holiday (Sunday)? (Mark all.)
Shopping 19 89 1.1 14.3
Other 20 26 0.3 4.2
NAP 0 7,478 92.3
Total 8,100 100.0 100.0
A2_5 What did R do during last holiday(5)
RESPONSE PUNCH FREQ. PERCENT VALID %
Went fishing 5 1 0.0 0.4
Movie 7 1 0.0 0.4
Dated with a girl/boyfriend 8 2 0.0 0.8 Attended a wedding/gathering 11 4 0.0 1.6
Visited relatives 12 2 0.0 0.8
Religious activity 13 13 0.2 5.2
Went spa/sauna 14 32 0.4 12.7
Exercised/played a sport 15 20 0.2 7.9
Worked/studied 16 23 0.3 9.1
Golf 17 1 0.0 0.4
Computer/Internet 18 98 1.2 38.9
Shopping 19 47 0.6 18.7
Other 20 8 0.1 3.2
NAP 0 7,848 96.9
Total 8,100 100.0 100.0
A2_6 What did R do during last holiday(6)
RESPONSE PUNCH FREQ. PERCENT VALID %
Movie 7 1 0.0 0.9
Trip/travel 9 1 0.0 0.9
Attended a wedding/gathering 11 1 0.0 0.9
Visited relatives 12 1 0.0 0.9
Religious activity 13 1 0.0 0.9
Went spa/sauna 14 8 0.1 7.5
Exercised/played a sport 15 17 0.2 16.0
Worked/studied 16 6 0.1 5.7
AQ2. Last week, how did you spend the holiday (Sunday)? (Mark all.)
AQ2. Last week, how did you spend the holiday (Sunday)? (Mark all.)
Golf 17 1 0.0 0.9
Computer/Internet 18 34 0.4 32.1
Shopping 19 28 0.3 26.4
Other 20 7 0.1 6.6
NAP 0 7,994 98.7
Total 8,100 100.0 100.0
A2_7 What did R do during last holiday(7)
RESPONSE PUNCH FREQ. PERCENT VALID %
Trip/travel 9 1 0.0 2.5
Religious activity 13 1 0.0 2.5
Went spa/sauna 14 3 0.0 7.5
Exercised/played a sport 15 4 0.0 10.0
Worked/studied 16 5 0.1 12.5
Computer/Internet 18 12 0.1 30.0
Shopping 19 12 0.1 30.0
Other 20 2 0.0 5.0
NAP 0 8,060 99.5
Total 8,100 100.0 100.0
A2_8 What did R do during last holiday(8)
RESPONSE PUNCH FREQ. PERCENT VALID %
Went spa/sauna 14 2 0.0 10.0
Exercised/played a sport 15 2 0.0 10.0
Worked/studied 16 1 0.0 5.0
Computer/Internet 18 6 0.1 30.0
Shopping 19 6 0.1 30.0
Other 20 3 0.0 15.0
NAP 0 8,080 99.8
Total 8,100 100.0 100.0
AQ2. Last week, how did you spend the holiday (Sunday)? (Mark all.)
AQ2. Last week, how did you spend the holiday (Sunday)? (Mark all.)
A2_9 What did R do during last holiday(9)
RESPONSE PUNCH FREQ. PERCENT VALID %
Exercised/played a sport 15 2 0.0 22.2
Computer/Internet 18 2 0.0 22.2
Shopping 19 5 0.1 55.6
NAP 0 8,091 99.9
Total 8,100 100.0 100.0
A2_10 What did R do during last holiday(10)
RESPONSE PUNCH FREQ. PERCENT VALID %
Worked/studied 16 2 0.0 50.0
Shopping 19 2 0.0 50.0
NAP 0 8,096 100.0
Total 8,100 100.0 100.0
A2_11 What did R do during last holiday(11)
RESPONSE PUNCH FREQ. PERCENT VALID %
Computer/Internet 18 2 0.0 100.0
NAP 0 8,098 100.0
Total 8,100 100.0 100.0
A2_12 What did R do during last holiday(12)
RESPONSE PUNCH FREQ. PERCENT VALID %
Shopping 19 2 0.0 100.0
NAP 0 8,098 100.0
Total 8,100 100.0 100.0
AQ2. Last week, how did you spend the holiday (Sunday)? (Mark all.)
AQ2. Last week, how did you spend the holiday (Sunday)? (Mark all.)
AQ2. Last week, how did you spend the holiday (Sunday)? (Mark all.)
AQ2. Last week, how did you spend the holiday (Sunday)? (Mark all.)
A3 Issue that R is most concerned about
RESPONSE PUNCH FREQ. PERCENT VALID %
Academic performance/grade 1 928 11.5 11.5
Going on to school for further education 2 211 2.6 2.6
Getting a job 3 402 5.0 5.0
Housing 4 253 3.1 3.1
Increase wealth 5 872 10.8 10.8
Health 6 1,424 17.6 17.6
Business 7 360 4.4 4.4
Workplace issue 8 755 9.3 9.3
Friendship or relationship with a boy/girlfriend 9 301 3.7 3.7
Marriage 10 238 2.9 2.9
Wife/husband 11 44 0.5 0.5
Child/children 12 1,022 12.6 12.6
Life after retirement 13 143 1.8 1.8
Family affair 14 138 1.7 1.7
Physical appearance/body weight 15 413 5.1 5.1
Debt/loan repayment 16 144 1.8 1.8
Other 17 172 2.1 2.1
I have no concerns these days 18 280 3.5 3.5
Total 8,100 100.0 100.0
A4 Amount of monthly pocket money
RESPONSE PUNCH FREQ. PERCENT VALID %
2,000 won to 3,000 won 11 126 1.6 1.6
4,000 won to 5,000 won 12 80 1.0 1.0
5,000 won to 10,000 won 13 180 2.2 2.2
10,000 won to 30,000 won 14 603 7.4 7.4
30,000 won to 50,000 won 15 581 7.2 7.2
50,000 won to 70,000 won 16 497 6.1 6.1
70,000 won to 100,000 won 17 940 11.6 11.6
100,000 won to 150,000 won 18 1,099 13.6 13.6
AQ3. What is the issue that you are most concerned about these days? (Mark only one.)
AQ4. On average, how much do you spend each month for yourself? If you are a homemaker, please include the money you spent personally for yourself, excluding living expenses.
150,000 won to 200,000 won 19 959 11.8 11.8
200,000 won to 300,000 won 20 1,529 18.9 18.9
300,000 won to 500,000 won 21 1,065 13.1 13.1
500,000 won to 990,000 won 22 320 4.0 4.0
1,000,000 won or over 23 108 1.3 1.3
NA 99 13 0.2 0.2
Total 8,100 100.0 100.0
A5 Exercising at least once a week
RESPONSE PUNCH FREQ. PERCENT VALID %
No 0 4,823 59.5 59.5
Yes 1 3,277 40.5 40.5
Total 8,100 100.0 100.0
A6_1 Type of exercises R regularly do(1)
RESPONSE PUNCH FREQ. PERCENT VALID %
Jogging 2 965 11.9 29.4
Aerobics 3 48 0.6 1.5
Swimming 4 154 1.9 4.7
Bowling 5 37 0.5 1.1
Tennis 6 58 0.7 1.8
Badminton 7 82 1.0 2.5
Taekwondo 8 55 0.7 1.7
Football [soccer] 9 288 3.6 8.8
Volleyball 10 7 0.1 0.2
Basketball 11 74 0.9 2.3
Table tennis 12 41 0.5 1.3
Baseball 13 14 0.2 0.4
Pool and pocket billiards 14 16 0.2 0.5
Kendo 15 19 0.2 0.6
Mountain climbing 16 460 5.7 14.0
Yoga/hypogastric breathing 17 99 1.2 3.0
Golf 18 73 0.9 2.2
AQ5. Do you regularly exercise or play sports at least once a week?
AQ6. Which exercises or sports do you regularly do at least once a week? (Mark all.)
Fitness exercises 19 383 4.7 11.7
Jump rope 20 65 0.8 2.0
Dance sports 21 24 0.3 0.7
Inline skating 22 22 0.3 0.7
Other 25 293 3.6 8.9
NAP 0 4,823 59.5
Total 8,100 100.0 100.0
A6_2 Type of exercises R regularly do(2)
RESPONSE PUNCH FREQ. PERCENT VALID %
Aerobics 3 9 0.1 1.0
Swimming 4 28 0.3 3.1
Bowling 5 11 0.1 1.2
Tennis 6 14 0.2 1.5
Badminton 7 33 0.4 3.6
Taekwondo 8 2 0.0 0.2
Football [soccer] 9 62 0.8 6.8
Volleyball 10 5 0.1 0.5
Basketball 11 67 0.8 7.3
Table tennis 12 21 0.3 2.3
Baseball 13 4 0.0 0.4
Pool and pocket billiards 14 22 0.3 2.4
Kendo 15 3 0.0 0.3
Mountain climbing 16 204 2.5 22.3
Yoga/hypogastric breathing 17 53 0.7 5.8
Golf 18 28 0.3 3.1
Fitness exercises 19 157 1.9 17.2
Jump rope 20 65 0.8 7.1
Dance sports 21 17 0.2 1.9
Inline skating 22 16 0.2 1.8
Other 25 93 1.1 10.2
NAP 0 7,186 88.7
Total 8,100 100.0 100.0
AQ6. Which exercises or sports do you regularly do at least once a week? (Mark all.)
A6_3 Type of exercises R regularly do(3)
RESPONSE PUNCH FREQ. PERCENT VALID %
Swimming 4 1 0.0 0.4
Bowling 5 1 0.0 0.4
Tennis 6 1 0.0 0.4
Badminton 7 1 0.0 0.4
Taekwondo 8 1 0.0 0.4
Football [soccer] 9 14 0.2 5.6
Volleyball 10 1 0.0 0.4
Basketball 11 13 0.2 5.2
Table tennis 12 10 0.1 4.0
Baseball 13 6 0.1 2.4
Pool and pocket billiards 14 5 0.1 2.0
Kendo 15 1 0.0 0.4
Mountain climbing 16 27 0.3 10.7
Yoga/hypogastric breathing 17 16 0.2 6.3
Golf 18 8 0.1 3.2
Fitness exercises 19 57 0.7 22.6
Jump rope 20 39 0.5 15.5
Dance sports 21 6 0.1 2.4
Inline skating 22 14 0.2 5.6
Other 25 30 0.4 11.9
NAP 0 7,848 96.9
Total 8,100 100.0 100.0
A6_4 Type of exercises R regularly do(4)
RESPONSE PUNCH FREQ. PERCENT VALID %
Football [soccer] 9 1 0.0 1.9
Volleyball 10 1 0.0 1.9
Basketball 11 3 0.0 5.8
Table tennis 12 3 0.0 5.8
Baseball 13 2 0.0 3.8
AQ6. Which exercises or sports do you regularly do at least once a week? (Mark all.)
AQ6. Which exercises or sports do you regularly do at least once a week? (Mark all.)
Pool and pocket billiards 14 4 0.0 7.7
Kendo 15 1 0.0 1.9
Mountain climbing 16 5 0.1 9.6
Fitness exercises 19 14 0.2 26.9
Jump rope 20 8 0.1 15.4
Dance sports 21 1 0.0 1.9
Inline skating 22 4 0.0 7.7
Other 25 5 0.1 9.6
NAP 0 8,048 99.4
Total 8,100 100.0 100.0
A6_5 Type of exercises R regularly do(5)
RESPONSE PUNCH FREQ. PERCENT VALID %
Volleyball 10 1 0.0 4.8
Table tennis 12 1 0.0 4.8
Baseball 13 1 0.0 4.8
Pool and pocket billiards 14 3 0.0 14.3
Mountain climbing 16 1 0.0 4.8
Golf 18 1 0.0 4.8
Fitness exercises 19 3 0.0 14.3
Jump rope 20 3 0.0 14.3
Dance sports 21 2 0.0 9.5
Inline skating 22 4 0.0 19.0
Other 25 1 0.0 4.8
NAP 0 8,079 99.7
Total 8,100 100.0 100.0
A6_6 Type of exercises R regularly do(6)
RESPONSE PUNCH FREQ. PERCENT VALID %
Basketball 11 1 0.0 11.1
Golf 18 2 0.0 22.2
Fitness exercises 19 1 0.0 11.1
Jump rope 20 1 0.0 11.1
AQ6. Which exercises or sports do you regularly do at least once a week? (Mark all.) AQ6. Which exercises or sports do you regularly do at least once a week? (Mark all.)
Inline skating 22 1 0.0 11.1
Other 25 3 0.0 33.3
NAP 0 8,091 99.9
Total 8,100 100.0 100.0
A6_7 Type of exercises R regularly do(7)
RESPONSE PUNCH FREQ. PERCENT VALID %
Pool and pocket billiards 14 1 0.0 50.0
Jump rope 20 1 0.0 50.0
NAP 0 8,098 100.0
Total 8,100 100.0 100.0
A6_8 Type of exercises R regularly do(8)
RESPONSE PUNCH FREQ. PERCENT VALID %
Kendo 15 1 0.0 50.0
Inline skating 22 1 0.0 50.0
NAP 0 8,098 100.0
Total 8,100 100.0 100.0
A6_9 Type of exercises R regularly do(9)
RESPONSE PUNCH FREQ. PERCENT VALID %
Fitness exercises 19 1 0.0 100.0
NAP 0 8,099 100.0
Total 8,100 100.0 100.0
A7 Exercise that R wants to try
RESPONSE PUNCH FREQ. PERCENT VALID %
Aerobics 1 141 1.7 1.7
Swimming 2 1,499 18.5 18.5
Mountain climbing 3 737 9.1 9.1
AQ6. Which exercises or sports do you regularly do at least once a week? (Mark all.)
AQ6. Which exercises or sports do you regularly do at least once a week? (Mark all.)
AQ6. Which exercises or sports do you regularly do at least once a week? (Mark all.)
AQ7. Which of the following exercises or sports do you want to try someday or do well? (Mark only one.)
Bowling 4 140 1.7 1.7
Tennis 5 276 3.4 3.4
Table tennis 6 111 1.4 1.4
Baseball 7 60 0.7 0.7
Football [soccer] 8 325 4.0 4.0
Volleyball 9 15 0.2 0.2
Basketball 10 102 1.3 1.3
Shooting with real bullets 11 112 1.4 1.4
Skiing/Snowboarding 12 292 3.6 3.6
Golf 13 672 8.3 8.3
Fitness exercises 14 536 6.6 6.6
Kendo 15 192 2.4 2.4
Yoga/hypogastric breathing 16 677 8.4 8.4
Water ski 17 86 1.1 1.1
Horseback riding 18 161 2.0 2.0
Hang gliding 19 86 1.1 1.1
Military simulation games 20 73 0.9 0.9
Wind surfing 21 45 0.6 0.6
Skin and scuba diving 22 171 2.1 2.1
Skydiving 23 73 0.9 0.9
Inline skating 24 122 1.5 1.5
Dance sports 25 360 4.4 4.4
Marahon/Jogging 26 82 1.0 1.0
Other 31 282 3.5 3.5
None 32 672 8.3 8.3
Total 8,100 100.0 100.0
B_1 Publicly advertised products vs. Unadvertised products
RESPONSE PUNCH FREQ. PERCENT VALID %
Not true at all 1 139 1.7 1.7
Not very true 2 766 9.5 9.5
Moderately true 3 2,031 25.1 25.1
True 4 4,455 55.0 55.0
Very true 5 702 8.7 8.7
BQ1. The following questions concern Korean people’s way of thinking and life styles. Please circle the number that you think is the closest to your thought. Please answer all questions listed below.
01) Publicly advertised products are more reliable than unadvertised products.
DK 6 7 0.1 0.1
Total 8,100 100.0 100.0
B_2 Memorizing content of new commercials
RESPONSE PUNCH FREQ. PERCENT VALID %
Not true at all 1 428 5.3 5.3
Not very true 2 2,589 32.0 32.0
Moderately true 3 2,840 35.1 35.1
True 4 1,942 24.0 24.0
Very true 5 295 3.6 3.6
DK 6 6 0.1 0.1
Total 8,100 100.0 100.0
B_3 Purchasing product because of its commercial
RESPONSE PUNCH FREQ. PERCENT VALID %
Not true at all 1 825 10.2 10.2
Not very true 2 2,393 29.5 29.5
Moderately true 3 2,264 28.0 28.0
True 4 2,158 26.6 26.6
Very true 5 450 5.6 5.6
DK 6 10 0.1 0.1
Total 8,100 100.0 100.0
BQ1. The following questions concern Korean people’s way of thinking and life styles. Please circle the number that you think is the closest to your thought. Please answer all questions listed below.
02) I tend to memorize the content of new commercials well.
BQ1. The following questions concern Korean people’s way of thinking and life styles. Please circle the number that you think is the closest to your thought. Please answer all questions listed below.
03) I have purchased a product just because I liked its commercial.
B_4 R likes commercials
RESPONSE PUNCH FREQ. PERCENT VALID %
Not true at all 1 824 10.2 10.2
Not very true 2 2,889 35.7 35.7
Moderately true 3 2,820 34.8 34.8
True 4 1,218 15.0 15.0
Very true 5 320 4.0 4.0
DK 6 29 0.4 0.4
Total 8,100 100.0 100.0
B_5 Checking out information about products before buying
RESPONSE PUNCH FREQ. PERCENT VALID %
Not true at all 1 1,386 17.1 17.1
Not very true 2 2,131 26.3 26.3
Moderately true 3 1,811 22.4 22.4
True 4 1,984 24.5 24.5
Very true 5 767 9.5 9.5
DK 6 21 0.3 0.3
Total 8,100 100.0 100.0
B_6 Making friends thgough Internet
RESPONSE PUNCH FREQ. PERCENT VALID %
Not true at all 1 1,610 19.9 19.9
Not very true 2 2,527 31.2 31.2
Moderately true 3 2,185 27.0 27.0
True 4 1,392 17.2 17.2
Very true 5 378 4.7 4.7
BQ1. The following questions concern Korean people’s way of thinking and life styles. Please circle the number that you think is the closest to your thought. Please answer all questions listed below.
04) I generally like commercials.
BQ1. The following questions concern Korean people’s way of thinking and life styles. Please circle the number that you think is the closest to your thought. Please answer all questions listed below.
05) I always check out the information about products before I buy anything.
BQ1. The following questions concern Korean people’s way of thinking and life styles. Please circle the number that you think is the closest to your thought. Please answer all questions listed below.
06) I can make friends with a broad and diverse spectrum through the Internet.
DK 6 8 0.1 0.1
Total 8,100 100.0 100.0
B_7 Reading printed advertisements on newspapers
RESPONSE PUNCH FREQ. PERCENT VALID %
Not true at all 1 1,028 12.7 12.7
Not very true 2 3,143 38.8 38.8
Moderately true 3 2,433 30.0 30.0
True 4 1,205 14.9 14.9
Very true 5 278 3.4 3.4
DK 6 13 0.2 0.2
Total 8,100 100.0 100.0
B_8 TV commercials are more fun than TV programs
RESPONSE PUNCH FREQ. PERCENT VALID %
Not true at all 1 1,616 20.0 20.0
Not very true 2 3,624 44.7 44.7
Moderately true 3 2,047 25.3 25.3
True 4 667 8.2 8.2
Very true 5 134 1.7 1.7
DK 6 12 0.1 0.1
Total 8,100 100.0 100.0
B_9 Commercials before film vs. TV commercials
RESPONSE PUNCH FREQ. PERCENT VALID %
Not true at all 1 1,485 18.3 18.3
Not very true 2 3,390 41.9 41.9
Moderately true 3 2,147 26.5 26.5
BQ1. The following questions concern Korean people’s way of thinking and life styles. Please circle the number that you think is the closest to your thought. Please answer all questions listed below.
08) TV commercials are more fun than actual TV programs.
BQ1. The following questions concern Korean people’s way of thinking and life styles. Please circle the number that you think is the closest to your thought. Please answer all questions listed below.
09) I like commercials before film at theaters better than TV commercials.
BQ1. The following questions concern Korean people’s way of thinking and life styles. Please circle the number that you think is the closest to your thought. Please answer all questions listed below.
07) I often read printed advertisements on newspapers or magazines.
True 4 865 10.7 10.7
Very true 5 191 2.4 2.4
DK 6 22 0.3 0.3
Total 8,100 100.0 100.0
B_10 Getting information from newspapers
RESPONSE PUNCH FREQ. PERCENT VALID %
Not true at all 1 1,126 13.9 13.9
Not very true 2 2,938 36.3 36.3
Moderately true 3 2,365 29.2 29.2
True 4 1,392 17.2 17.2
Very true 5 236 2.9 2.9
DK 6 43 0.5 0.5
Total 8,100 100.0 100.0
B_11 Using TV/radio to take a break
RESPONSE PUNCH FREQ. PERCENT VALID %
Not true at all 1 384 4.7 4.7
Not very true 2 1,131 14.0 14.0
Moderately true 3 2,054 25.4 25.4
True 4 3,676 45.4 45.4
Very true 5 828 10.2 10.2
DK 6 27 0.3 0.3
Total 8,100 100.0 100.0
BQ1. The following questions concern Korean people’s way of thinking and life styles. Please circle the number that you think is the closest to your thought. Please answer all questions listed below.
10) I usually get new information from newspapers and magazines, rather than from TV.
BQ1. The following questions concern Korean people’s way of thinking and life styles. Please circle the number that you think is the closest to your thought. Please answer all questions listed below.
11) I often use TV or radio to take a break.
B_12 Searching Internet when R needs information
RESPONSE PUNCH FREQ. PERCENT VALID %
Not true at all 1 852 10.5 10.5
Not very true 2 741 9.1 9.1
Moderately true 3 1,257 15.5 15.5
True 4 3,177 39.2 39.2
Very true 5 2,060 25.4 25.4
DK 6 13 0.2 0.2
Total 8,100 100.0 100.0
B_13 R is busy because of a lot of people to meet
RESPONSE PUNCH FREQ. PERCENT VALID %
Not true at all 1 314 3.9 3.9
Not very true 2 2,297 28.4 28.4
Moderately true 3 3,040 37.5 37.5
True 4 2,067 25.5 25.5
Very true 5 378 4.7 4.7
DK 6 4 0.0 0.0
Total 8,100 100.0 100.0
B_14 Giving advice to others when buy something
RESPONSE PUNCH FREQ. PERCENT VALID %
Not true at all 1 242 3.0 3.0
Not very true 2 1,901 23.5 23.5
Moderately true 3 3,135 38.7 38.7
True 4 2,579 31.8 31.8
Very true 5 236 2.9 2.9
BQ1. The following questions concern Korean people’s way of thinking and life styles. Please circle the number that you think is the closest to your thought. Please answer all questions listed below.
14) I usually give advice to other people when they buy something.
BQ1. The following questions concern Korean people’s way of thinking and life styles. Please circle the number that you think is the closest to your thought. Please answer all questions listed below.
12) I search the Internet when I need information.
BQ1. The following questions concern Korean people’s way of thinking and life styles. Please circle the number that you think is the closest to your thought. Please answer all questions listed below.
13) I am always busy because I have a lot of people to meet.
DK 6 7 0.1 0.1
Total 8,100 100.0 100.0
B_15 Buying things based on information from others
RESPONSE PUNCH FREQ. PERCENT VALID %
Not true at all 1 238 2.9 2.9
Not very true 2 1,869 23.1 23.1
Moderately true 3 3,619 44.7 44.7
True 4 2,241 27.7 27.7
Very true 5 129 1.6 1.6
DK 6 4 0.0 0.0
Total 8,100 100.0 100.0
B_16 People seek out help/advice from R
RESPONSE PUNCH FREQ. PERCENT VALID %
Not true at all 1 168 2.1 2.1
Not very true 2 1,450 17.9 17.9
Moderately true 3 3,775 46.6 46.6
True 4 2,455 30.3 30.3
Very true 5 239 3.0 3.0
DK 6 13 0.2 0.2
Total 8,100 100.0 100.0
B_17 Expressing well what R thinks
RESPONSE PUNCH FREQ. PERCENT VALID %
Not true at all 1 78 1.0 1.0
Not very true 2 1,047 12.9 12.9
Moderately true 3 2,945 36.4 36.4
BQ1. The following questions concern Korean people’s way of thinking and life styles. Please circle the number that you think is the closest to your thought. Please answer all questions listed below.
15) I buy things based on information I got from others.
BQ1. The following questions concern Korean people’s way of thinking and life styles. Please circle the number that you think is the closest to your thought. Please answer all questions listed below.
16) People usually seek out help or advice from me.
BQ1. The following questions concern Korean people’s way of thinking and life styles. Please circle the number that you think is the closest to your thought. Please answer all questions listed below.
17) I am an articulate person and well express what I think.
True 4 3,391 41.9 41.9
Very true 5 633 7.8 7.8
DK 6 6 0.1 0.1
Total 8,100 100.0 100.0
B_18 Men should do household chores
RESPONSE PUNCH FREQ. PERCENT VALID %
Not true at all 1 106 1.3 1.3
Not very true 2 581 7.2 7.2
Moderately true 3 1,891 23.3 23.3
True 4 3,708 45.8 45.8
Very true 5 1,807 22.3 22.3
DK 6 7 0.1 0.1
Total 8,100 100.0 100.0
B_19 Having a child is not important
RESPONSE PUNCH FREQ. PERCENT VALID %
Not true at all 1 1,509 18.6 18.6
Not very true 2 2,729 33.7 33.7
Moderately true 3 2,301 28.4 28.4
True 4 1,199 14.8 14.8
Very true 5 334 4.1 4.1
DK 6 28 0.3 0.3
Total 8,100 100.0 100.0
BQ1. The following questions concern Korean people’s way of thinking and life styles. Please circle the number that you think is the closest to your thought. Please answer all questions listed below.
18) Men, too, should do household chores such as dish washing and cleaning.
BQ1. The following questions concern Korean people’s way of thinking and life styles. Please circle the number that you think is the closest to your thought. Please answer all questions listed below.
19) Having a child is not important to me.
B_20 R respects traditional customs/belief
RESPONSE PUNCH FREQ. PERCENT VALID %
Not true at all 1 188 2.3 2.3
Not very true 2 1,121 13.8 13.8
Moderately true 3 3,227 39.8 39.8
True 4 3,012 37.2 37.2
Very true 5 538 6.6 6.6
DK 6 14 0.2 0.2
Total 8,100 100.0 100.0
B_21 Close relationships with family/friends vs. Contacts with many people
RESPONSE PUNCH FREQ. PERCENT VALID %
Not true at all 1 31 0.4 0.4
Not very true 2 287 3.5 3.5
Moderately true 3 1,629 20.1 20.1
True 4 4,357 53.8 53.8
Very true 5 1,787 22.1 22.1
DK 6 9 0.1 0.1
Total 8,100 100.0 100.0
B_22 Insisting on viewpoint
RESPONSE PUNCH FREQ. PERCENT VALID %
Not true at all 1 100 1.2 1.2
Not very true 2 1,311 16.2 16.2
Moderately true 3 3,667 45.3 45.3
True 4 2,646 32.7 32.7
BQ1. The following questions concern Korean people’s way of thinking and life styles. Please circle the number that you think is the closest to your thought. Please answer all questions listed below.
20) I respect traditional customs and belief.
BQ1. The following questions concern Korean people’s way of thinking and life styles. Please circle the number that you think is the closest to your thought. Please answer all questions listed below.
21) I prefer keeping close relationships with my family and a couple of friends over establishing contacts with many people.
BQ1. The following questions concern Korean people’s way of thinking and life styles. Please circle the number that you think is the closest to your thought. Please answer all questions listed below.
22) When my opinion is different from others’, I usually insist on my viewpoint.
Very true 5 363 4.5 4.5
DK 6 13 0.2 0.2
Total 8,100 100.0 100.0
B_23 R discusses with peoples when making decision
RESPONSE PUNCH FREQ. PERCENT VALID %
Not true at all 1 73 0.9 0.9
Not very true 2 771 9.5 9.5
Moderately true 3 2,919 36.0 36.0
True 4 3,851 47.5 47.5
Very true 5 477 5.9 5.9
DK 6 9 0.1 0.1
Total 8,100 100.0 100.0
B_24 Being a leader vs. Following leader
RESPONSE PUNCH FREQ. PERCENT VALID %
Not true at all 1 259 3.2 3.2
Not very true 2 1,849 22.8 22.8
Moderately true 3 3,935 48.6 48.6
True 4 1,895 23.4 23.4
Very true 5 153 1.9 1.9
DK 6 9 0.1 0.1
Total 8,100 100.0 100.0
B_25 R likes to stand in front of other people
RESPONSE PUNCH FREQ. PERCENT VALID %
Not true at all 1 324 4.0 4.0
Not very true 2 2,323 28.7 28.7
BQ1. The following questions concern Korean people’s way of thinking and life styles. Please circle the number that you think is the closest to your thought. Please answer all questions listed below.
23) When I make a decision, I discuss it with peoples around me, such as family members or friends.
BQ1. The following questions concern Korean people’s way of thinking and life styles. Please circle the number that you think is the closest to your thought. Please answer all questions listed below.
24) Rather than taking a leader role, I tend to follow what I am told by the leader.
BQ1. The following questions concern Korean people’s way of thinking and life styles. Please circle the number that you think is the closest to your thought. Please answer all questions listed below.
25) I like to stand in front of other people.
Moderately true 3 3,747 46.3 46.3
True 4 1,443 17.8 17.8
Very true 5 252 3.1 3.1
DK 6 11 0.1 0.1
Total 8,100 100.0 100.0
B_26 Being easily influenced by other people
RESPONSE PUNCH FREQ. PERCENT VALID %
Not true at all 1 450 5.6 5.6
Not very true 2 2,966 36.6 36.6
Moderately true 3 3,306 40.8 40.8
True 4 1,197 14.8 14.8
Very true 5 174 2.1 2.1
DK 6 7 0.1 0.1
Total 8,100 100.0 100.0
B_27 R deeply ponders what other people need
RESPONSE PUNCH FREQ. PERCENT VALID %
Not true at all 1 64 0.8 0.8
Not very true 2 978 12.1 12.1
Moderately true 3 3,055 37.7 37.7
True 4 3,591 44.3 44.3
Very true 5 407 5.0 5.0
DK 6 5 0.1 0.1
Total 8,100 100.0 100.0
BQ1. The following questions concern Korean people’s way of thinking and life styles. Please circle the number that you think is the closest to your thought. Please answer all questions listed below.
26) I am easily influenced by other people’s opinions.
BQ1. The following questions concern Korean people’s way of thinking and life styles. Please circle the number that you think is the closest to your thought. Please answer all questions listed below.
27) I deeply ponder what other people need.
B_28 R is capable person
RESPONSE PUNCH FREQ. PERCENT VALID %
Not true at all 1 145 1.8 1.8
Not very true 2 1,377 17.0 17.0
Moderately true 3 3,926 48.5 48.5
True 4 2,306 28.5 28.5
Very true 5 340 4.2 4.2
DK 6 6 0.1 0.1
Total 8,100 100.0 100.0
B_29 R always makes a plan and push it
RESPONSE PUNCH FREQ. PERCENT VALID %
Not true at all 1 114 1.4 1.4
Not very true 2 1,440 17.8 17.8
Moderately true 3 3,131 38.7 38.7
True 4 3,016 37.2 37.2
Very true 5 392 4.8 4.8
DK 6 7 0.1 0.1
Total 8,100 100.0 100.0
B_30 Insisting on opinion even if other people are older
RESPONSE PUNCH FREQ. PERCENT VALID %
Not true at all 1 210 2.6 2.6
Not very true 2 2,669 33.0 33.0
Moderately true 3 3,179 39.2 39.2
True 4 1,797 22.2 22.2
Very true 5 239 3.0 3.0
BQ1. The following questions concern Korean people’s way of thinking and life styles. Please circle the number that you think is the closest to your thought. Please answer all questions listed below.
28) I am a capable person.
BQ1. The following questions concern Korean people’s way of thinking and life styles. Please circle the number that you think is the closest to your thought. Please answer all questions listed below.
29) For everything I do, I always make a plan and push it forward it.
BQ1. The following questions concern Korean people’s way of thinking and life styles. Please circle the number that you think is the closest to your thought. Please answer all questions listed below.
30) I tend to insist on my opinion to the end even if other people are older than I.
DK 6 6 0.1 0.1
Total 8,100 100.0 100.0
B_31 Being satisfied only if R wins the competition
RESPONSE PUNCH FREQ. PERCENT VALID %
Not true at all 1 285 3.5 3.5
Not very true 2 2,603 32.1 32.1
Moderately true 3 3,194 39.4 39.4
True 4 1,677 20.7 20.7
Very true 5 335 4.1 4.1
DK 6 6 0.1 0.1
Total 8,100 100.0 100.0
B_32 Feeling lonely even when R is with other people
RESPONSE PUNCH FREQ. PERCENT VALID %
Not true at all 1 741 9.1 9.1
Not very true 2 3,371 41.6 41.6
Moderately true 3 2,717 33.5 33.5
True 4 1,113 13.7 13.7
Very true 5 150 1.9 1.9
DK 6 8 0.1 0.1
Total 8,100 100.0 100.0
B_33 Being concerned about how people think about R
RESPONSE PUNCH FREQ. PERCENT VALID %
Not true at all 1 436 5.4 5.4
Not very true 2 2,896 35.8 35.8
Moderately true 3 2,940 36.3 36.3
BQ1. The following questions concern Korean people’s way of thinking and life styles. Please circle the number that you think is the closest to your thought. Please answer all questions listed below.
32) I feel lonely even when I am with other people.
BQ1. The following questions concern Korean people’s way of thinking and life styles. Please circle the number that you think is the closest to your thought. Please answer all questions listed below.
33) I am always concerned about how other people think about me.
BQ1. The following questions concern Korean people’s way of thinking and life styles. Please circle the number that you think is the closest to your thought. Please answer all questions listed below.
31) I am satisfied only if I win the competition with others.
True 4 1,557 19.2 19.2
Very true 5 256 3.2 3.2
DK 6 15 0.2 0.2
Total 8,100 100.0 100.0
B_34 Being better off/Being worse off depends upon luck
RESPONSE PUNCH FREQ. PERCENT VALID %
Not true at all 1 881 10.9 10.9
Not very true 2 3,180 39.3 39.3
Moderately true 3 2,498 30.8 30.8
True 4 1,316 16.2 16.2
Very true 5 212 2.6 2.6
DK 6 13 0.2 0.2
Total 8,100 100.0 100.0
B_35 Being better-off depends upon how hard one works
RESPONSE PUNCH FREQ. PERCENT VALID %
Not true at all 1 60 0.7 0.7
Not very true 2 455 5.6 5.6
Moderately true 3 1,776 21.9 21.9
True 4 4,105 50.7 50.7
Very true 5 1,693 20.9 20.9
DK 6 11 0.1 0.1
Total 8,100 100.0 100.0
BQ1. The following questions concern Korean people’s way of thinking and life styles. Please circle the number that you think is the closest to your thought. Please answer all questions listed below.
34) Whether you are better off or worse off all depends upon luck.
BQ1. The following questions concern Korean people’s way of thinking and life styles. Please circle the number that you think is the closest to your thought. Please answer all questions listed below.
35) How better-off I will become depends upon how hard I work.
B_36 R tends to be helpful
RESPONSE PUNCH FREQ. PERCENT VALID %
Not true at all 1 23 0.3 0.3
Not very true 2 355 4.4 4.4
Moderately true 3 2,637 32.6 32.6
True 4 4,388 54.2 54.2
Very true 5 692 8.5 8.5
DK 6 5 0.1 0.1
Total 8,100 100.0 100.0
B_37 Hanging out with others vs. Being alone
RESPONSE PUNCH FREQ. PERCENT VALID %
Not true at all 1 76 0.9 0.9
Not very true 2 750 9.3 9.3
Moderately true 3 2,602 32.1 32.1
True 4 3,680 45.4 45.4
Very true 5 983 12.1 12.1
DK 6 9 0.1 0.1
Total 8,100 100.0 100.0
B_38 R likes betting
RESPONSE PUNCH FREQ. PERCENT VALID %
Not true at all 1 1,426 17.6 17.6
Not very true 2 3,410 42.1 42.1
Moderately true 3 1,978 24.4 24.4
True 4 1,027 12.7 12.7
Very true 5 250 3.1 3.1
BQ1. The following questions concern Korean people’s way of thinking and life styles. Please circle the number that you think is the closest to your thought. Please answer all questions listed below.
38) I like betting.
BQ1. The following questions concern Korean people’s way of thinking and life styles. Please circle the number that you think is the closest to your thought. Please answer all questions listed below.
36) I want to be helpful.
BQ1. The following questions concern Korean people’s way of thinking and life styles. Please circle the number that you think is the closest to your thought. Please answer all questions listed below.
37) I prefer hanging out with other people over being alone.
DK 6 9 0.1 0.1
Total 8,100 100.0 100.0
B_39 R enjoys life
RESPONSE PUNCH FREQ. PERCENT VALID %
Not true at all 1 110 1.4 1.4
Not very true 2 731 9.0 9.0
Moderately true 3 3,660 45.2 45.2
True 4 2,964 36.6 36.6
Very true 5 620 7.7 7.7
DK 6 15 0.2 0.2
Total 8,100 100.0 100.0
B_40 Getting social recognition vs. Being recognized by family
RESPONSE PUNCH FREQ. PERCENT VALID %
Not true at all 1 195 2.4 2.4
Not very true 2 1,581 19.5 19.5
Moderately true 3 3,637 44.9 44.9
True 4 2,267 28.0 28.0
Very true 5 409 5.0 5.0
DK 6 11 0.1 0.1
Total 8,100 100.0 100.0
B_41 Family vs. Work/Job
RESPONSE PUNCH FREQ. PERCENT VALID %
Not true at all 1 44 0.5 0.5
Not very true 2 446 5.5 5.5
Moderately true 3 3,302 40.8 40.8
BQ1. The following questions concern Korean people’s way of thinking and life styles. Please circle the number that you think is the closest to your thought. Please answer all questions listed below.
39) I enjoy my life.
BQ1. The following questions concern Korean people’s way of thinking and life styles. Please circle the number that you think is the closest to your thought. Please answer all questions listed below.
40) Getting social recognition is more important than being recognized by the family.
BQ1. The following questions concern Korean people’s way of thinking and life styles. Please circle the number that you think is the closest to your thought. Please answer all questions listed below.
41) I think family is more important than work or a job.
True 4 3,330 41.1 41.1
Very true 5 968 12.0 12.0
DK 6 10 0.1 0.1
Total 8,100 100.0 100.0
B_42 Family is more important than R
RESPONSE PUNCH FREQ. PERCENT VALID %
Not true at all 1 45 0.6 0.6
Not very true 2 430 5.3 5.3
Moderately true 3 2,986 36.9 36.9
True 4 3,443 42.5 42.5
Very true 5 1,188 14.7 14.7
DK 6 8 0.1 0.1
Total 8,100 100.0 100.0
B_43 Children have influence on R when buying things
RESPONSE PUNCH FREQ. PERCENT VALID %
Not true at all 1 1,047 12.9 12.9
Not very true 2 1,513 18.7 18.7
Moderately true 3 2,373 29.3 29.3
True 4 2,629 32.5 32.5
Very true 5 409 5.0 5.0
DK 6 129 1.6 1.6
Total 8,100 100.0 100.0
BQ1. The following questions concern Korean people’s way of thinking and life styles. Please circle the number that you think is the closest to your thought. Please answer all questions listed below.
42) Family is more important than I am.
BQ1. The following questions concern Korean people’s way of thinking and life styles. Please circle the number that you think is the closest to your thought. Please answer all questions listed below.
43) My children have influence on me when I buy things
