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Information CODE BOOK

ID  Number A1‐2001‐0001‐Eng

Principal  Investigator Song,  Ho‐Keun

Producer The  Institute  for  Social 

Development  and  Policy  Research Dates  of  Collection 2001

Distributor Korea  Social  Science  Data  Archive  Year  of  Collection 2004

Year  of  Publication 2012

Korea Social Science Data Archive

(2)

acknowledge the data sources by means of standard

bibliographic citations. Citations must appear in footnotes or the reference section of publications.

KOSSDA Data Citation Requirement

Principal  Investigator,  Year  of  Collection,  Title,  Producer,  Distributor,  Data  ID  No,  Version  No

The bibliographic citation for this data collection is :

Kim,  Seong‐Eon.  2001.  Survey  on  the  Protection  of  Privacy  and  Personal  Information. 

Producer:  Korean  Institute  of  Criminology.  Distributor:  KOSSDA.  Year  of  Distribution: 

2007.  A1‐2001‐0016‐Eng

The bibliographic citation for this codebook is :

Korea  Social  Science  Data  Archive.  2013.  Survey  on  the  Protection  of  Privacy  and  Personal  Information  Code  Book.  pp.1‐103.

SURVEY ON THE PROTECTION OF PRIVACY AND PERSONAL INFORMATION CODE BOOK

Copyrights ⓒ 2013 KOSSDA

For the codebook of this data collection, all rights are reserved to KOSSDA. It may

not be copied, transmitted, published or redistributed without permission.

(3)

Study Title: Survey on the Protection of Privacy and Personal Information

Fieldwork Dates: 15 September, 2001 ~ 29 September, 2001 Principal Investigator: Kim, Seong-Eon

Producers: Korean Institute of Criminology

Sample Type: Probability-proportional-to-size sampling Fieldwork Institute: Korean Institute of Criminology

Fieldwork Methods: Internet survey with telephone interview Number of Cases: 1,050 (valid)

Geographic Coverage: Seoul

Universe: Persons aged 20-59

Distributor: Korea Social Science Data Archive (KOSSDA)

Please note

In the codebook, each frequency table consists of a variable name, question, and

frequency table. The first column, RESPONSE, indicates response categories and the

second column, PUNCH, is a value for each response category. The third and fourth

columns, FREQ and PERCENT, show the number of individuals and percentage of

individuals belonging to a specific response category. The last column VALID % is the

percentage of individuals who are assigned to a specific response category without

missing data, such as DK (Don’t know), NA (No answer), and NAP (Not applicable).

(4)

a1_1 How much interested in youth crime

RESPONSE PUNCH FREQ. PERCENT VALID %

Very much interested 1 268 25.5 25.5

Somewhat interested 2 518 49.3 49.3

So so 3 215 20.5 20.5

Not very interested 4 39 3.7 3.7

Not at all interested 5 10 1.0 1.0

Total 1,050 100.0 100.0

a1_2 How much interested in education problem

RESPONSE PUNCH FREQ. PERCENT VALID %

Very much interested 1 387 36.9 36.9

Somewhat interested 2 439 41.8 41.8

So so 3 183 17.4 17.4

Not very interested 4 31 3.0 3.0

Not at all interested 5 8 0.8 0.8

NA 9 2 0.2 0.2

Total 1,050 100.0 100.0

a1_3 How much interested in price stability

RESPONSE PUNCH FREQ. PERCENT VALID %

Very much interested 1 453 43.1 43.1

Somewhat interested 2 417 39.7 39.7

1. I would like to ask you about several social issues that have come to the fore in our society recently. To what extent are you interested in each of the following issues?

1) Youth crime

1. I would like to ask you about several social issues that have come to the fore in our society recently. To what extent are you interested in each of the following issues?

2) Education problem

1. I would like to ask you about several social issues that have come to the fore in our society recently. To what extent are you interested in each of the following issues?

3) Price stability

A. To begin with, I would like to ask you a few questions about our society. Please tick the number which most closely describes your opinion.

(5)

Not very interested 4 26 2.5 2.5

Not at all interested 5 4 0.4 0.4

NA 9 3 0.3 0.3

Total 1,050 100.0 100.0

a1_4 How much interested in housing problem

RESPONSE PUNCH FREQ. PERCENT VALID %

Very much interested 1 374 35.6 35.6

Somewhat interested 2 402 38.3 38.3

So so 3 196 18.7 18.7

Not very interested 4 55 5.2 5.2

Not at all interested 5 20 1.9 1.9

NA 9 3 0.3 0.3

Total 1,050 100.0 100.0

a1_5 How much interested in protection of private life

RESPONSE PUNCH FREQ. PERCENT VALID %

Very much interested 1 261 24.9 24.9

Somewhat interested 2 452 43.0 43.0

So so 3 265 25.2 25.2

Not very interested 4 54 5.1 5.1

Not at all interested 5 14 1.3 1.3

NA 9 4 0.4 0.4

Total 1,050 100.0 100.0

1. I would like to ask you about several social issues that have come to the fore in our society recently. To what extent are you interested in each of the following issues?

4) Housing problem

1. I would like to ask you about several social issues that have come to the fore in our society recently. To what extent are you interested in each of the following issues?

5) Protection of private life

(6)

a1_6 How much interested in environmental protection

RESPONSE PUNCH FREQ. PERCENT VALID %

Very much interested 1 278 26.5 26.5

Somewhat interested 2 427 40.7 40.7

So so 3 279 26.6 26.6

Not very interested 4 53 5.0 5.0

Not at all interested 5 9 0.9 0.9

NA 9 4 0.4 0.4

Total 1,050 100.0 100.0

a1_7 How much interested in stimulation of business

RESPONSE PUNCH FREQ. PERCENT VALID %

Very much interested 1 308 29.3 29.3

Somewhat interested 2 430 41.0 41.0

So so 3 233 22.2 22.2

Not very interested 4 61 5.8 5.8

Not at all interested 5 13 1.2 1.2

NA 9 5 0.5 0.5

Total 1,050 100.0 100.0

a1_8 How much interested in political problems

RESPONSE PUNCH FREQ. PERCENT VALID %

Very much interested 1 142 13.5 13.5

Somewhat interested 2 315 30.0 30.0

So so 3 309 29.4 29.4

Not very interested 4 188 17.9 17.9

Not at all interested 5 96 9.1 9.1

Total 1,050 100.0 100.0

1. I would like to ask you about several social issues that have come to the fore in our society recently. To what extent are you interested in each of the following issues?

6) Environmental protection

1. I would like to ask you about several social issues that have come to the fore in our society recently. To what extent are you interested in each of the following issues?

7) Stimulation of business

1. I would like to ask you about several social issues that have come to the fore in our society recently. To what extent are you interested in each of the following issues?

8) Political problems

(7)

a2_1 National goal for Korea in next 10 years: 1st

RESPONSE PUNCH FREQ. PERCENT VALID %

Rapid growth 1 421 40.1 40.1

Reinforcement of national defense 2 89 8.5 8.5 Increase of participation at work and in society 3 346 33.0 33.0 Expansion of freedom of press 4 190 18.1 18.1

NA 9 4 0.4 0.4

Total 1,050 100.0 100.0

a2_2 National goal for Korea in next 10 years: 2nd

RESPONSE PUNCH FREQ. PERCENT VALID %

Rapid growth 1 191 18.2 18.2

Reinforcement of national defense 2 208 19.8 19.8 Increase of participation at work and in society 3 316 30.1 30.1 Expansion of freedom of press 4 327 31.1 31.1

NA 9 8 0.8 0.8

Total 1,050 100.0 100.0

a3_1 Important thing for Korea: 1st(1)

RESPONSE PUNCH FREQ. PERCENT VALID %

Maintenance of social order 1 349 33.2 33.2 Expansion of citizen participation in the process of

government policy decisions 2 183 17.4 17.4

Prevention of inflation 3 456 43.4 43.4

Expansion of freedom of press 4 62 5.9 5.9

Total 1,050 100.0 100.0

2. What do you think is the most and second most important national goals for our country in the next 10 years? Please select numbers from the examples below.

2.1. Most important

2. What do you think is the most and second most important national goals for our country in the next 10 years? Please select numbers from the examples below.

2.2. Second most important

3. What do you think is the most and second most important things from the examples below?

3.1. Most important

(8)

a3_2 Important thing for Korea: 2nd(1)

RESPONSE PUNCH FREQ. PERCENT VALID %

Maintenance of social order 1 361 34.4 34.4 Expansion of citizen participation in the process of

government policy decisions 2 267 25.4 25.4

Prevention of inflation 3 272 25.9 25.9

Expansion of freedom of press 4 148 14.1 14.1

NA 9 2 0.2 0.2

Total 1,050 100.0 100.0

a4_1 Important thing for Korea: 1st(2)

RESPONSE PUNCH FREQ. PERCENT VALID %

Economic stability 1 636 60.6 60.6

Progress towards a more humane society 2 300 28.6 28.6 Progress towards a society that values ideas above

money 3 67 6.4 6.4

Sweeping of crime 4 47 4.5 4.5

Total 1,050 100.0 100.0

a4_2 Important thing for Korea: 2nd(2)

RESPONSE PUNCH FREQ. PERCENT VALID %

Economic stability 1 236 22.5 22.5

Progress towards a more humane society 2 415 39.5 39.5 Progress towards a society that values ideas above

money 3 179 17.0 17.0

Sweeping of crime 4 217 20.7 20.7

NA 9 3 0.3 0.3

Total 1,050 100.0 100.0

3. What do you think is the most and second most important things from the examples below?

3.2. Second most important

4. What do you think is the most and second most important things from the examples below?

4.1. Most important

4. What do you think is the most and second most important things from the examples below?

4.2. Second most important

(9)

b1_1 What would R do if company asks name

RESPONSE PUNCH FREQ. PERCENT VALID %

Always likely to provide 1 360 34.3 34.3

Usually likely to provide 2 534 50.9 50.9

Usually likely to refuse 3 118 11.2 11.2

Always likely to refuse 4 37 3.5 3.5

NA 9 1 0.1 0.1

Total 1,050 100.0 100.0

b1_2 What would R do if company asks resident registration number

RESPONSE PUNCH FREQ. PERCENT VALID %

Always likely to provide 1 143 13.6 13.6

Usually likely to provide 2 393 37.4 37.4

Usually likely to refuse 3 399 38.0 38.0

Always likely to refuse 4 114 10.9 10.9

NA 9 1 0.1 0.1

Total 1,050 100.0 100.0

b1_3 What would R do if company asks address

RESPONSE PUNCH FREQ. PERCENT VALID %

Always likely to provide 1 153 14.6 14.6

Usually likely to provide 2 495 47.1 47.1

Usually likely to refuse 3 328 31.2 31.2

Always likely to refuse 4 73 7.0 7.0

1. In general, what would you do if a company asks you for information such as the following?

1) Name

1. In general, what would you do if a company asks you for information such as the following?

2) Resident registration number

1. In general, what would you do if a company asks you for information such as the following?

3) Address

B. Nowadays it is customary to request for various personal information to open a bank account, to be issued a credit card, or to purchase a product on the Internet. I would like to ask your opinions with respect to such customs.

(10)

NA 9 1 0.1 0.1

Total 1,050 100.0 100.0

b1_4 What would R do if company asks phone number

RESPONSE PUNCH FREQ. PERCENT VALID %

Always likely to provide 1 158 15.0 15.0

Usually likely to provide 2 435 41.4 41.4

Usually likely to refuse 3 362 34.5 34.5

Always likely to refuse 4 94 9.0 9.0

NA 9 1 0.1 0.1

Total 1,050 100.0 100.0

b1_5 What would R do if company asks gender

RESPONSE PUNCH FREQ. PERCENT VALID %

Always likely to provide 1 359 34.2 34.2

Usually likely to provide 2 567 54.0 54.0

Usually likely to refuse 3 84 8.0 8.0

Always likely to refuse 4 37 3.5 3.5

NA 9 3 0.3 0.3

Total 1,050 100.0 100.0

b1_6 What would R do if company asks region of origin

RESPONSE PUNCH FREQ. PERCENT VALID %

Always likely to provide 1 253 24.1 24.1

Usually likely to provide 2 549 52.3 52.3

Usually likely to refuse 3 188 17.9 17.9

Always likely to refuse 4 59 5.6 5.6

NA 9 1 0.1 0.1

Total 1,050 100.0 100.0

1. In general, what would you do if a company asks you for information such as the following?

4) Phone number

1. In general, what would you do if a company asks you for information such as the following?

5) Gender

1. In general, what would you do if a company asks you for information such as the following?

6) Region of origin

(11)

b1_7 What would R do if company asks alma mater

RESPONSE PUNCH FREQ. PERCENT VALID %

Always likely to provide 1 205 19.5 19.5

Usually likely to provide 2 517 49.2 49.2

Usually likely to refuse 3 257 24.5 24.5

Always likely to refuse 4 70 6.7 6.7

NA 9 1 0.1 0.1

Total 1,050 100.0 100.0

b1_8 What would R do if company asks marital status

RESPONSE PUNCH FREQ. PERCENT VALID %

Always likely to provide 1 307 29.2 29.2

Usually likely to provide 2 568 54.1 54.1

Usually likely to refuse 3 129 12.3 12.3

Always likely to refuse 4 45 4.3 4.3

NA 9 1 0.1 0.1

Total 1,050 100.0 100.0

b2_1 What would R do if company asks information about parents

RESPONSE PUNCH FREQ. PERCENT VALID %

Always likely to provide 1 73 7.0 7.0

Usually likely to provide 2 300 28.6 28.6

Usually likely to refuse 3 525 50.0 50.0

Always likely to refuse 4 150 14.3 14.3

NA 9 2 0.2 0.2

Total 1,050 100.0 100.0

1. In general, what would you do if a company asks you for information such as the following?

7) Alma mater

1. In general, what would you do if a company asks you for information such as the following?

8) Marital status

2. In general, what would you do if a company asks you for information about your family such as the following?

1) Personal information about parents

(12)

b2_2 What would R do if company asks information about spouse

RESPONSE PUNCH FREQ. PERCENT VALID %

Always likely to provide 1 56 5.3 5.3

Usually likely to provide 2 295 28.1 28.1

Usually likely to refuse 3 535 51.0 51.0

Always likely to refuse 4 159 15.1 15.1

NA 9 5 0.5 0.5

Total 1,050 100.0 100.0

b2_3 What would R do if company asks information about children

RESPONSE PUNCH FREQ. PERCENT VALID %

Always likely to provide 1 60 5.7 5.7

Usually likely to provide 2 284 27.0 27.0

Usually likely to refuse 3 536 51.0 51.0

Always likely to refuse 4 165 15.7 15.7

NA 9 5 0.5 0.5

Total 1,050 100.0 100.0

b2_4 What would R do if company asks information about siblings

RESPONSE PUNCH FREQ. PERCENT VALID %

Always likely to provide 1 49 4.7 4.7

Usually likely to provide 2 266 25.3 25.3

Usually likely to refuse 3 558 53.1 53.1

Always likely to refuse 4 174 16.6 16.6

NA 9 3 0.3 0.3

Total 1,050 100.0 100.0

2. In general, what would you do if a company asks you for information about your family such as the following?

2) Personal information about spouse

2. In general, what would you do if a company asks you for information about your family such as the following?

3) Personal information about children

2. In general, what would you do if a company asks you for information about your family such as the following?

4) Personal information about siblings

(13)

b3_1 What would R do if company asks company name

RESPONSE PUNCH FREQ. PERCENT VALID %

Always likely to provide 1 167 15.9 15.9

Usually likely to provide 2 617 58.8 58.8

Usually likely to refuse 3 211 20.1 20.1

Always likely to refuse 4 52 5.0 5.0

NA 9 3 0.3 0.3

Total 1,050 100.0 100.0

b3_2 What would R do if company asks company address

RESPONSE PUNCH FREQ. PERCENT VALID %

Always likely to provide 1 138 13.1 13.1

Usually likely to provide 2 486 46.3 46.3

Usually likely to refuse 3 358 34.1 34.1

Always likely to refuse 4 66 6.3 6.3

NA 9 2 0.2 0.2

Total 1,050 100.0 100.0

b3_3 What would R do if company asks company phone number

RESPONSE PUNCH FREQ. PERCENT VALID %

Always likely to provide 1 126 12.0 12.0

Usually likely to provide 2 441 42.0 42.0

Usually likely to refuse 3 391 37.2 37.2

Always likely to refuse 4 90 8.6 8.6

NA 9 2 0.2 0.2

Total 1,050 100.0 100.0

3. In general, what would you do if a company asks you for information about your job such as the following?

1) Company name

3. In general, what would you do if a company asks you for information about your job such as the following?

2) Company address

3. In general, what would you do if a company asks you for information about your job such as the following?

3) Company phone number

(14)

b3_4 What would R do if company asks position at work

RESPONSE PUNCH FREQ. PERCENT VALID %

Always likely to provide 1 121 11.5 11.5

Usually likely to provide 2 502 47.8 47.8

Usually likely to refuse 3 345 32.9 32.9

Always likely to refuse 4 79 7.5 7.5

NA 9 3 0.3 0.3

Total 1,050 100.0 100.0

b3_5 What would R do if company asks information on jobs in past

RESPONSE PUNCH FREQ. PERCENT VALID %

Always likely to provide 1 63 6.0 6.0

Usually likely to provide 2 320 30.5 30.5

Usually likely to refuse 3 486 46.3 46.3

Always likely to refuse 4 178 17.0 17.0

NA 9 3 0.3 0.3

Total 1,050 100.0 100.0

b4_1 What would R do if company asks bank balance

RESPONSE PUNCH FREQ. PERCENT VALID %

Always likely to provide 1 19 1.8 1.8 Usually likely to provide 2 95 9.0 9.0

Usually likely to refuse 3 541 51.5 51.5

Always likely to refuse 4 393 37.4 37.4

NA 9 2 0.2 0.2

Total 1,050 100.0 100.0

3. In general, what would you do if a company asks you for information about your job such as the following?

4) Your position at work

3. In general, what would you do if a company asks you for information about your job such as the following?

5) Information on jobs in the past

4. In general, what would you do if a company asks you for your personal information such as the following?

1) Bank balance

(15)

b4_2 What would R do if company asks status of debt

RESPONSE PUNCH FREQ. PERCENT VALID %

Always likely to provide 1 15 1.4 1.4 Usually likely to provide 2 83 7.9 7.9

Usually likely to refuse 3 534 50.9 50.9

Always likely to refuse 4 415 39.5 39.5

NA 9 3 0.3 0.3

Total 1,050 100.0 100.0

b4_3 What would R do if company asks information on credit card

RESPONSE PUNCH FREQ. PERCENT VALID %

Always likely to provide 1 22 2.1 2.1

Usually likely to provide 2 125 11.9 11.9

Usually likely to refuse 3 505 48.1 48.1

Always likely to refuse 4 395 37.6 37.6

NA 9 3 0.3 0.3

Total 1,050 100.0 100.0

b4_4 What would R do if company asks information on owned cars

RESPONSE PUNCH FREQ. PERCENT VALID %

Always likely to provide 1 52 5.0 5.0

Usually likely to provide 2 383 36.5 36.5

Usually likely to refuse 3 401 38.2 38.2

Always likely to refuse 4 210 20.0 20.0

NA 9 4 0.4 0.4

Total 1,050 100.0 100.0

4. In general, what would you do if a company asks you for your personal information such as the following?

2) Status of debt

4. In general, what would you do if a company asks you for your personal information such as the following?

3) Information on credit card

4. In general, what would you do if a company asks you for your personal information such as the following?

4) Information on personally owned cars

(16)

b4_5 What would R do if company asks information on past work

RESPONSE PUNCH FREQ. PERCENT VALID %

Always likely to provide 1 11 1.0 1.0

Usually likely to provide 2 123 11.7 11.7

Usually likely to refuse 3 538 51.2 51.2

Always likely to refuse 4 374 35.6 35.6

NA 9 4 0.4 0.4

Total 1,050 100.0 100.0

b4_6 What would R do if company asks information on stock/bond

RESPONSE PUNCH FREQ. PERCENT VALID %

Always likely to provide 1 22 2.1 2.1

Usually likely to provide 2 136 13.0 13.0

Usually likely to refuse 3 532 50.7 50.7

Always likely to refuse 4 358 34.1 34.1

NA 9 2 0.2 0.2

Total 1,050 100.0 100.0

b4_7 What would R do if company asks monthly income

RESPONSE PUNCH FREQ. PERCENT VALID %

Always likely to provide 1 21 2.0 2.0

Usually likely to provide 2 281 26.8 26.8

Usually likely to refuse 3 471 44.9 44.9

Always likely to refuse 4 275 26.2 26.2

NA 9 2 0.2 0.2

Total 1,050 100.0 100.0

4. In general, what would you do if a company asks you for your personal information such as the following?

5) Information on past work

4. In general, what would you do if a company asks you for your personal information such as the following?

6) Information on stock, bond, securities

4. In general, what would you do if a company asks you for your personal information such as the following?

7) Monthly income

(17)

b4_8 What would R do if company asks information on licenses

RESPONSE PUNCH FREQ. PERCENT VALID %

Always likely to provide 1 112 10.7 10.7

Usually likely to provide 2 506 48.2 48.2

Usually likely to refuse 3 271 25.8 25.8

Always likely to refuse 4 158 15.0 15.0

NA 9 3 0.3 0.3

Total 1,050 100.0 100.0

b5_1 What would R do if company asks medical records

RESPONSE PUNCH FREQ. PERCENT VALID %

Always likely to provide 1 77 7.3 7.3

Usually likely to provide 2 334 31.8 31.8

Usually likely to refuse 3 485 46.2 46.2

Always likely to refuse 4 151 14.4 14.4

NA 9 3 0.3 0.3

Total 1,050 100.0 100.0

b5_2 What would R do if company asks disease records of family

RESPONSE PUNCH FREQ. PERCENT VALID %

Always likely to provide 1 58 5.5 5.5

Usually likely to provide 2 249 23.7 23.7

Usually likely to refuse 3 518 49.3 49.3

Always likely to refuse 4 222 21.1 21.1

NA 9 3 0.3 0.3

Total 1,050 100.0 100.0

4. In general, what would you do if a company asks you for your personal information such as the following?

8) Information on licenses held

5. In general, what would you do if a company asks you for your or your family's medical information such as the following?

1) Your medical records

5. In general, what would you do if a company asks you for your or your family's medical information such as the following?

2) Disease records of your family

(18)

b5_3 What would R do if company asks physical disability

RESPONSE PUNCH FREQ. PERCENT VALID %

Always likely to provide 1 66 6.3 6.3

Usually likely to provide 2 261 24.9 24.9

Usually likely to refuse 3 470 44.8 44.8

Always likely to refuse 4 251 23.9 23.9

NA 9 2 0.2 0.2

Total 1,050 100.0 100.0

b5_4 What would R do if company asks blood type

RESPONSE PUNCH FREQ. PERCENT VALID %

Always likely to provide 1 205 19.5 19.5

Usually likely to provide 2 606 57.7 57.7

Usually likely to refuse 3 160 15.2 15.2

Always likely to refuse 4 74 7.0 7.0

NA 9 5 0.5 0.5

Total 1,050 100.0 100.0

b5_5 What would R do if company asks height

RESPONSE PUNCH FREQ. PERCENT VALID %

Always likely to provide 1 192 18.3 18.3

Usually likely to provide 2 569 54.2 54.2

Usually likely to refuse 3 204 19.4 19.4

Always likely to refuse 4 83 7.9 7.9

NA 9 2 0.2 0.2

Total 1,050 100.0 100.0

5. In general, what would you do if a company asks you for your or your family's medical information such as the following?

3) Your physical disability

5. In general, what would you do if a company asks you for your or your family's medical information such as the following?

4) Your blood type

5. In general, what would you do if a company asks you for your or your family's medical information such as the following?

5) Your height

(19)

b5_6 What would R do if company asks weight

RESPONSE PUNCH FREQ. PERCENT VALID %

Always likely to provide 1 165 15.7 15.7

Usually likely to provide 2 506 48.2 48.2

Usually likely to refuse 3 265 25.2 25.2

Always likely to refuse 4 112 10.7 10.7

NA 9 2 0.2 0.2

Total 1,050 100.0 100.0

b6_1 What would R do if company asks video rental records

RESPONSE PUNCH FREQ. PERCENT VALID %

Always likely to provide 1 120 11.4 11.4

Usually likely to provide 2 462 44.0 44.0

Usually likely to refuse 3 348 33.1 33.1

Always likely to refuse 4 119 11.3 11.3

NA 9 1 0.1 0.1

Total 1,050 100.0 100.0

b6_2 What would R do if company asks sexual life

RESPONSE PUNCH FREQ. PERCENT VALID %

Always likely to provide 1 21 2.0 2.0

Usually likely to provide 2 147 14.0 14.0

Usually likely to refuse 3 479 45.6 45.6

Always likely to refuse 4 402 38.3 38.3

NA 9 1 0.1 0.1

Total 1,050 100.0 100.0

5. In general, what would you do if a company asks you for your or your family's medical information such as the following?

6) Your weight

6. In general, what would you do if a company asks you for information about your hobbies or personal taste such as the following?

1) Records of video rental

6. In general, what would you do if a company asks you for information about your hobbies or personal taste such as the following?

2) Sexual life, sexual orientation

(20)

b6_3 What would R do if company asks type of newspaper R subscribes to

RESPONSE PUNCH FREQ. PERCENT VALID %

Always likely to provide 1 182 17.3 17.3

Usually likely to provide 2 606 57.7 57.7

Usually likely to refuse 3 179 17.0 17.0

Always likely to refuse 4 81 7.7 7.7

NA 9 2 0.2 0.2

Total 1,050 100.0 100.0

b6_4 What would R do if company asks purchasing information

RESPONSE PUNCH FREQ. PERCENT VALID %

Always likely to provide 1 126 12.0 12.0

Usually likely to provide 2 477 45.4 45.4

Usually likely to refuse 3 338 32.2 32.2

Always likely to refuse 4 104 9.9 9.9

NA 9 5 0.5 0.5

Total 1,050 100.0 100.0

b6_5 What would R do if company asks favorite food

RESPONSE PUNCH FREQ. PERCENT VALID %

Always likely to provide 1 274 26.1 26.1

Usually likely to provide 2 595 56.7 56.7

Usually likely to refuse 3 119 11.3 11.3

Always likely to refuse 4 59 5.6 5.6

NA 9 3 0.3 0.3

Total 1,050 100.0 100.0

6. In general, what would you do if a company asks you for information about your hobbies or personal taste such as the following?

3) Types of newspapers or magazines that you subscribe to

6. In general, what would you do if a company asks you for information about your hobbies or personal taste such as the following?

4) Purchasing information from department stores

6. In general, what would you do if a company asks you for information about your hobbies or personal taste such as the following?

5) Favorite food

(21)

b6_6 What would R do if company asks favorite TV programme

RESPONSE PUNCH FREQ. PERCENT VALID %

Always likely to provide 1 281 26.8 26.8

Usually likely to provide 2 593 56.5 56.5

Usually likely to refuse 3 112 10.7 10.7

Always likely to refuse 4 62 5.9 5.9

NA 9 2 0.2 0.2

Total 1,050 100.0 100.0

c1 Agree/Disagree: Marketing using consumers' personal information

RESPONSE PUNCH FREQ. PERCENT VALID %

Strongly agree 1 14 1.3 1.3

Agree 2 175 16.7 16.7

Neither agree nor disagree 3 291 27.7 27.7

Disagree 4 419 39.9 39.9

Strongly disagree 5 151 14.4 14.4

Total 1,050 100.0 100.0

6. In general, what would you do if a company asks you for information about your hobbies or personal taste such as the following?

6) Favorite television programme

1. How do you feel about the use of personal information for marketing by business companies as shown in the example above?

C. The following is an example of marketing that uses consumers' personal information, which is currently taking place in our society. Please read the story, and choose the number that most closely describes your opinion.

: An automobile company conducted a campaign to recruit quality evaluation group for a newly released car. The purpose of the campaign was to take performance and quality verification by recruiting 200 persons and renting them the new car for free. A total of 150,000 persons applied to this campaign, and the company actively utilized the personal information of these applicants for company promotion.

(22)

c1_1 Reason for agreeing with marketing using consumers' information

RESPONSE PUNCH FREQ. PERCENT VALID %

Because restricting the use of personal information for

marketing may hamper national economic development 1 11 1.0 5.8 Because restricting the use of personal information for

marketing may constrict business activities 2 28 2.7 14.8 Because the customers are able to acquire product

information more easily through the marketing that uses personal information

3 63 6.0 33.3

Because it is a free contract between the company and

the customers according to their mutual interest 4 62 5.9 32.8 Because the customers are not directly affected by such

marketing 5 20 1.9 10.6

Other 6 2 0.2 1.1

NA 9 3 0.3 1.6

NAP 0 861 82.0

Total 1,050 100.0 100.0

c1_2 Reason for disagreeing with marketing using consumers' information

RESPONSE PUNCH FREQ. PERCENT VALID %

Because the company used the customers' personal information for the purpose other than that was originally intended

1 298 28.4 52.3 Because such a marketing may invade consumer

privacy 2 239 22.8 41.9

Because such an individual marketing may encourage

excessive consumption 3 29 2.8 5.1

Other 4 3 0.3 0.5

NA 9 1 0.1 0.2

NAP 0 480 45.7

Total 1,050 100.0 100.0

1.1. If you agree, what is the main the reason?

1.2. If you disagree, what is the main reason?

(23)

c2 Opinion about regulation of marketing using consumers' information

RESPONSE PUNCH FREQ. PERCENT VALID %

Government regulation is necessary on the use of

personal information for marketing 1 461 43.9 43.9 Self-regulation by private organizations is necessary 2 145 13.8 13.8 It is more desirable that business companies refrain

from using personal information for marketing 3 252 24.0 24.0 It is more desirable that the customers cope themselves

with business marketing through consumer education 4 155 14.8 14.8 There is no need for regulation, and it should rather be

legalized 5 12 1.1 1.1

Other 6 16 1.5 1.5

NA 9 9 0.9 0.9

Total 1,050 100.0 100.0

d1 Companies should be able to collect consumers' information

RESPONSE PUNCH FREQ. PERCENT VALID %

Strongly agree 1 26 2.5 2.5

Agree 2 86 8.2 8.2

Neither agree nor disagree 3 202 19.2 19.2

Disagree 4 458 43.6 43.6

Strongly disagree 5 277 26.4 26.4

NA 9 1 0.1 0.1

Total 1,050 100.0 100.0

2. What is your opinion about the regulation of such marketing activities?

1) Business companies should be able freely to collect consumers' personal information

D. Below is a list of opinions with respect to the collection, utilization, management, and distribution of personal information to a third person. How do you feel about these opinions? Please choose the number which most closely describes your opinion.

(24)

d2 Companies should be able to use consumers' information

RESPONSE PUNCH FREQ. PERCENT VALID %

Strongly agree 1 9 0.9 0.9

Agree 2 44 4.2 4.2

Neither agree nor disagree 3 97 9.2 9.2

Disagree 4 399 38.0 38.0

Strongly disagree 5 501 47.7 47.7

Total 1,050 100.0 100.0

d3 Consumers' information should be exchanged among companies

RESPONSE PUNCH FREQ. PERCENT VALID %

Strongly agree 1 12 1.1 1.1

Agree 2 38 3.6 3.6

Neither agree nor disagree 3 103 9.8 9.8

Disagree 4 355 33.8 33.8

Strongly disagree 5 541 51.5 51.5

NA 9 1 0.1 0.1

Total 1,050 100.0 100.0

d4 Companies collect consumers' information without agreement

RESPONSE PUNCH FREQ. PERCENT VALID %

Strongly agree 1 263 25.0 25.0

Agree 2 515 49.0 49.0

Neither agree nor disagree 3 137 13.0 13.0

Disagree 4 45 4.3 4.3

Strongly disagree 5 10 1.0 1.0

DK 6 80 7.6 7.6

Total 1,050 100.0 100.0

2) Business companies should be able freely to use consumers' personal information

3) Consumers' personal information should be freely exchanged among business companies

4) Business companies in our country collect consumers' personal information without their agreement

(25)

d5 Ccompanies collect customers' information to provide better service

RESPONSE PUNCH FREQ. PERCENT VALID %

Strongly agree 1 25 2.4 2.4

Agree 2 119 11.3 11.3

Neither agree nor disagree 3 304 29.0 29.0

Disagree 4 348 33.1 33.1

Strongly disagree 5 198 18.9 18.9

DK 6 55 5.2 5.2

NA 9 1 0.1 0.1

Total 1,050 100.0 100.0

d6 Companies collect customers' information to develop new sales strategy

RESPONSE PUNCH FREQ. PERCENT VALID %

Strongly agree 1 115 11.0 11.0

Agree 2 413 39.3 39.3

Neither agree nor disagree 3 264 25.1 25.1

Disagree 4 127 12.1 12.1

Strongly disagree 5 82 7.8 7.8

DK 6 49 4.7 4.7

Total 1,050 100.0 100.0

d7 Companies use customers' information for other purposes

RESPONSE PUNCH FREQ. PERCENT VALID %

Strongly agree 1 217 20.7 20.7

Agree 2 492 46.9 46.9

Neither agree nor disagree 3 197 18.8 18.8

Disagree 4 55 5.2 5.2

Strongly disagree 5 18 1.7 1.7

DK 6 69 6.6 6.6

NA 9 2 0.2 0.2

Total 1,050 100.0 100.0

5) Business companies collect customers' information in order to provide better service

6) Business companies collect customers' information in order to develop new sales strategy

7) Business companies use customers' personal information for the purpose other than that was agreed by

the customers

(26)

d8 Companies exchange customers' information with one another

RESPONSE PUNCH FREQ. PERCENT VALID %

Strongly agree 1 205 19.5 19.5

Agree 2 441 42.0 42.0

Neither agree nor disagree 3 188 17.9 17.9

Disagree 4 55 5.2 5.2

Strongly disagree 5 19 1.8 1.8

DK 6 137 13.0 13.0

NA 9 5 0.5 0.5

Total 1,050 100.0 100.0

d9 Companies collect customers' information more than needed

RESPONSE PUNCH FREQ. PERCENT VALID %

Strongly agree 1 293 27.9 27.9

Agree 2 453 43.1 43.1

Neither agree nor disagree 3 165 15.7 15.7

Disagree 4 41 3.9 3.9

Strongly disagree 5 13 1.2 1.2

DK 6 83 7.9 7.9

NA 9 2 0.2 0.2

Total 1,050 100.0 100.0

d10 R feels ill due to companies collecting information on computer

RESPONSE PUNCH FREQ. PERCENT VALID %

Strongly agree 1 367 35.0 35.0

Agree 2 408 38.9 38.9

Neither agree nor disagree 3 226 21.5 21.5

Disagree 4 42 4.0 4.0

Strongly disagree 5 7 0.7 0.7

Total 1,050 100.0 100.0

8) Business companies exchange customers' personal information with one another

9) Business companies collect customers' personal information more than needed

10) I feel ill at ease by the fact that business companies collect personal information on the computer

(27)

d11 R is upset because companies have been using personal information

RESPONSE PUNCH FREQ. PERCENT VALID %

Strongly agree 1 320 30.5 30.5

Agree 2 374 35.6 35.6

Neither agree nor disagree 3 284 27.0 27.0

Disagree 4 58 5.5 5.5

Strongly disagree 5 14 1.3 1.3

Total 1,050 100.0 100.0

d12 R is worried about exposure of privacy due to information R submitted

RESPONSE PUNCH FREQ. PERCENT VALID %

Strongly agree 1 315 30.0 30.0

Agree 2 364 34.7 34.7

Neither agree nor disagree 3 252 24.0 24.0

Disagree 4 93 8.9 8.9

Strongly disagree 5 26 2.5 2.5

Total 1,050 100.0 100.0

e1 Personal information disclosure vs. Personal information protection

RESPONSE PUNCH FREQ. PERCENT VALID %

Information held by public institutions should be open for public access despite the risk of privacy invasion for some people

1 75 7.1 7.1

11) I am quite upset by the fact that business companies have been using my personal information

12) I am worried about the exposure of my privacy due to the personal information I submitted to business companies

1. Among the statements below about 'personal information disclosure', and 'personal information protection', which one do you feel that most closely describes your opinion?

E. In our daily life it often happens that some issues, though important when viewed apart, can be conflicting with each other. Next set of questions concern such conflicting issues. Between the two statements shown below, which one do you feel that most closely describes your opinion?

(28)

Privacy of individuals should be protected even if we may not be able to access the information held by public institutions

2 743 70.8 70.8

I disagree with both statements 3 69 6.6 6.6 I agree with both statements 4 48 4.6 4.6

DK 5 113 10.8 10.8

NA 9 2 0.2 0.2

Total 1,050 100.0 100.0

e2 Freedom of press vs. Protection of privacy

RESPONSE PUNCH FREQ. PERCENT VALID %

It is the duty of the press to report the truth in order to meet the public's right to know despite the risk of privacy invasion

1 251 23.9 23.9 The press should not disclose information if it causes an

invasion of privacy no matter how it is beneficial for the common good

2 551 52.5 52.5

I disagree with both statements 3 61 5.8 5.8 I agree with both statements 4 85 8.1 8.1

DK 5 101 9.6 9.6

NA 9 1 0.1 0.1

Total 1,050 100.0 100.0

e3 Surveillance activities for crime prevention vs. Protection of privacy

RESPONSE PUNCH FREQ. PERCENT VALID %

Government organizations may be allowed to keep a

watch on the private life of criminal suspects 1 407 38.8 38.8 Even for a criminal suspect, his or her privacy should be

protected 2 418 39.8 39.8

I disagree with both statements 3 41 3.9 3.9 I agree with both statements 4 89 8.5 8.5

DK 5 92 8.8 8.8

NA 9 3 0.3 0.3

Total 1,050 100.0 100.0

2. Among the statements below about 'freedom of press', and 'protection of privacy', which one do you feel that most closely describes your opinion?

3. Among the statements below about 'surveillance activities for crime prevention', and 'protection of

privacy', which one do you feel that most closely describes your opinion?

(29)

e4 Disclosure of information of public officials

RESPONSE PUNCH FREQ. PERCENT VALID %

Disclosing the personal information of public officials such as the property status, educational background, family relations, and so on is needed for the public good

1 592 56.4 56.4

Disclosing the personal information of public officials is

an invasion of privacy 2 229 21.8 21.8

I disagree with both statements 3 48 4.6 4.6 I agree with both statements 4 79 7.5 7.5

DK 5 101 9.6 9.6

NA 9 1 0.1 0.1

Total 1,050 100.0 100.0

f1 To what extend is monitoring employee's telephone conversation allowed

RESPONSE PUNCH FREQ. PERCENT VALID %

Always allowed 1 8 0.8 0.8

Sometimes allowed 2 41 3.9 3.9

Neutral 3 76 7.2 7.2

Hard to be allowed 4 366 34.9 34.9

Not at all allowed 5 558 53.1 53.1

NA 9 1 0.1 0.1

Total 1,050 100.0 100.0

f2 To what extend is checking on employees' criminal records allowed

RESPONSE PUNCH FREQ. PERCENT VALID %

Always allowed 1 66 6.3 6.3

4. Among the statements below about 'disclosure of personal information of public officials', and 'protection of the privacy of public officials', which one do you feel that most closely describes your opinion?

1) Monitoring employees' telephone conversation

2) Checking on employees' criminal records

F. To what extent do you feel that employer activities such as the following may or may not be allowed?

(30)

Sometimes allowed 2 329 31.3 31.3

Neutral 3 199 19.0 19.0

Hard to be allowed 4 221 21.0 21.0

Not at all allowed 5 234 22.3 22.3

NA 9 1 0.1 0.1

Total 1,050 100.0 100.0

f3 To what extend is censoring employees' email allowed

RESPONSE PUNCH FREQ. PERCENT VALID %

Always allowed 1 5 0.5 0.5

Sometimes allowed 2 41 3.9 3.9

Neutral 3 106 10.1 10.1

Hard to be allowed 4 396 37.7 37.7

Not at all allowed 5 499 47.5 47.5

NA 9 3 0.3 0.3

Total 1,050 100.0 100.0

f4 To what extend is monitoring employees' Internet use allowed

RESPONSE PUNCH FREQ. PERCENT VALID %

Always allowed 1 5 0.5 0.5

Sometimes allowed 2 95 9.0 9.0

Neutral 3 176 16.8 16.8

Hard to be allowed 4 389 37.0 37.0

Not at all allowed 5 376 35.8 35.8

NA 9 9 0.9 0.9

Total 1,050 100.0 100.0

f5 To what extend is checking on employees' credit status allowed

RESPONSE PUNCH FREQ. PERCENT VALID %

Always allowed 1 23 2.2 2.2

Sometimes allowed 2 236 22.5 22.5

3) Censoring employees' email

4) Monitoring employees' Internet use

5) Checking on employees' credit status

(31)

Hard to be allowed 4 272 25.9 25.9

Not at all allowed 5 283 27.0 27.0

NA 9 8 0.8 0.8

Total 1,050 100.0 100.0

f6 To what extend is controlling employees' life allowed

RESPONSE PUNCH FREQ. PERCENT VALID %

Always allowed 1 8 0.8 0.8

Sometimes allowed 2 38 3.6 3.6

Neutral 3 89 8.5 8.5

Hard to be allowed 4 296 28.2 28.2

Not at all allowed 5 612 58.3 58.3

NA 9 7 0.7 0.7

Total 1,050 100.0 100.0

f7 To what extend is checking on employees' health status allowed

RESPONSE PUNCH FREQ. PERCENT VALID %

Always allowed 1 68 6.5 6.5

Sometimes allowed 2 296 28.2 28.2

Neutral 3 219 20.9 20.9

Hard to be allowed 4 262 25.0 25.0

Not at all allowed 5 200 19.0 19.0

NA 9 5 0.5 0.5

Total 1,050 100.0 100.0

f8 To what extend is monitoring through surveillance camera allowed

RESPONSE PUNCH FREQ. PERCENT VALID %

Always allowed 1 8 0.8 0.8

Sometimes allowed 2 56 5.3 5.3

Neutral 3 97 9.2 9.2

6) Controlling employees' life outside the workplace

7) Checking on employees' health status or medical records

8) Monitoring employees' activities through surveillance camera

(32)

Hard to be allowed 4 258 24.6 24.6

Not at all allowed 5 625 59.5 59.5

NA 9 6 0.6 0.6

Total 1,050 100.0 100.0

g1 R is willing to talk about personal life with employer

RESPONSE PUNCH FREQ. PERCENT VALID %

Very true 1 60 5.7 5.7

Somewhat true 2 241 23.0 23.0

So so 3 324 30.9 30.9

Somewhat not true 4 262 25.0 25.0

Not at all true 5 161 15.3 15.3

NA 9 2 0.2 0.2

Total 1,050 100.0 100.0

g2 R is willing to talk about health issues with employer

RESPONSE PUNCH FREQ. PERCENT VALID %

Very true 1 70 6.7 6.7

Somewhat true 2 386 36.8 36.8

So so 3 360 34.3 34.3

Somewhat not true 4 155 14.8 14.8

Not at all true 5 77 7.3 7.3

NA 9 2 0.2 0.2

Total 1,050 100.0 100.0

1) If my employer requests, I am willing to talk about my personal life with the employer

2) If my employer requests, I am willing to talk about my health issues with the employer

G. How do you feel about the following statements?

(33)

g3 R is willing to talk about family issues with employer

RESPONSE PUNCH FREQ. PERCENT VALID %

Very true 1 51 4.9 4.9

Somewhat true 2 235 22.4 22.4

So so 3 321 30.6 30.6

Somewhat not true 4 284 27.0 27.0

Not at all true 5 157 15.0 15.0

NA 9 2 0.2 0.2

Total 1,050 100.0 100.0

g4 R is willing to talk about credit status with employer

RESPONSE PUNCH FREQ. PERCENT VALID %

Very true 1 60 5.7 5.7

Somewhat true 2 263 25.0 25.0

So so 3 309 29.4 29.4

Somewhat not true 4 269 25.6 25.6

Not at all true 5 147 14.0 14.0

NA 9 2 0.2 0.2

Total 1,050 100.0 100.0

h1 To what extent can R deal with advertisement phone call

RESPONSE PUNCH FREQ. PERCENT VALID %

I can deal with it very well 1 84 8.0 8.0

I can deal with it 2 393 37.4 37.4

So so 3 350 33.3 33.3

3) If my employer requests, I am willing to talk about my family issues with the employer

4) If my employer requests, I am willing to talk about my credit status with the employer

1. If you received an unwanted phone call or mail from an advertisement company and the like, to what extent do you feel that you can or cannot deal with it well?

H. The following are questions about various ways of handling issues that are related to the protection of personal information

(34)

I cannot deal with it 4 175 16.7 16.7 I cannot deal with it at all 5 47 4.5 4.5

NA 9 1 0.1 0.1

Total 1,050 100.0 100.0

h2 How often R leaves some questions blank for privacy protection

RESPONSE PUNCH FREQ. PERCENT VALID %

Very often 1 95 9.0 9.0

Often 2 422 40.2 40.2

Seldom 3 421 40.1 40.1

Never 4 112 10.7 10.7

Total 1,050 100.0 100.0

h3 How often R refuses to provide information requested by companies

RESPONSE PUNCH FREQ. PERCENT VALID %

Very often 1 77 7.3 7.3

Often 2 382 36.4 36.4

Seldom 3 457 43.5 43.5

Never 4 129 12.3 12.3

NA 9 5 0.5 0.5

Total 1,050 100.0 100.0

h4 How often R makes demands to companies to remove personal information

RESPONSE PUNCH FREQ. PERCENT VALID %

Very often 1 20 1.9 1.9

Often 2 122 11.6 11.6

Seldom 3 363 34.6 34.6

Never 4 541 51.5 51.5

NA 9 4 0.4 0.4

Total 1,050 100.0 100.0

2. Have you ever left some questions blank for privacy protection on a form or application that asked you to provide detailed personal information such as your name, income, spouse information, and so on?

3. Have you ever refused to provide information requested by business companies because they were considered to be too personal?

4. Have you ever made demands to business companies to remove your name or address from their

customers' list which they were using to sell their products or services?

(35)

h5_1 Information that invades privacy when disclosed: 1st

RESPONSE PUNCH FREQ. PERCENT VALID %

Name 1 86 8.2 8.2

Resident registration number 2 579 55.1 55.1

Address 3 74 7.0 7.0

Information on educational background 4 8 0.8 0.8

Information on job 5 45 4.3 4.3

Region of origin 6 7 0.7 0.7

Family relations 7 22 2.1 2.1

Medical records 8 6 0.6 0.6

Status of property 9 80 7.6 7.6

Status of credit 10 119 11.3 11.3

Union activities 11 14 1.3 1.3

Political party activities 12 2 0.2 0.2

Religious activities 13 4 0.4 0.4

Hobbies, taste 14 3 0.3 0.3

NA 99 1 0.1 0.1

Total 1,050 100.0 100.0

h5_2 Information that invades privacy when disclosed: 2nd

RESPONSE PUNCH FREQ. PERCENT VALID %

Name 1 72 6.9 6.9

Resident registration number 2 161 15.3 15.3

Address 3 248 23.6 23.6

Information on educational background 4 29 2.8 2.8

Information on job 5 58 5.5 5.5

Region of origin 6 9 0.9 0.9

Family relations 7 53 5.0 5.0

Medical records 8 11 1.0 1.0

5. From below which one do you feel that most severely invades privacy when disclosed to outside world?

Please choose three from the examples below in the order of severity.

5.1. Most severely damaging

5. From below which one do you feel that most severely invades privacy when disclosed to outside world?

Please choose three from the examples below in the order of severity.

5.2. Second most severely damaging

(36)

Status of property 9 153 14.6 14.6

Status of credit 10 195 18.6 18.6

Union activities 11 30 2.9 2.9

Political party activities 12 11 1.0 1.0

Religious activities 13 8 0.8 0.8

Hobbies, taste 14 9 0.9 0.9

NA 99 3 0.3 0.3

Total 1,050 100.0 100.0

h5_3 Information that invades privacy when disclosed: 3rd

RESPONSE PUNCH FREQ. PERCENT VALID %

Name 1 103 9.8 9.8

Resident registration number 2 76 7.2 7.2

Address 3 174 16.6 16.6

Information on educational background 4 83 7.9 7.9

Information on job 5 109 10.4 10.4

Region of origin 6 14 1.3 1.3

Family relations 7 64 6.1 6.1

Medical records 8 31 3.0 3.0

Status of property 9 126 12.0 12.0

Status of credit 10 163 15.5 15.5

Union activities 11 39 3.7 3.7

Political party activities 12 23 2.2 2.2

Religious activities 13 13 1.2 1.2

Hobbies, taste 14 27 2.6 2.6

NA 99 5 0.5 0.5

Total 1,050 100.0 100.0

5. From below which one do you feel that most severely invades privacy when disclosed to outside world?

Please choose three from the examples below in the order of severity.

5.3. Third most severely damaging

(37)

h6_1 Organization that is likely to abuse personal information: 1st

RESPONSE PUNCH FREQ. PERCENT VALID %

Bank 1 92 8.8 8.8

Stock company 2 25 2.4 2.4

Insurance company 3 79 7.5 7.5

Credit card company 4 387 36.9 36.9

Credit-rating agency 5 49 4.7 4.7

Medical institution 6 2 0.2 0.2

District government office 7 5 0.5 0.5 Press, broadcasting company 8 24 2.3 2.3

Investigation agency 9 77 7.3 7.3

Internet shopping mall 10 151 14.4 14.4

Department store, outlet store 11 51 4.9 4.9

Airline company 12 1 0.1 0.1

Tax office 13 23 2.2 2.2

Messenger office 14 79 7.5 7.5

Motorcycle dispatch service provider 15 4 0.4 0.4

NA 99 1 0.1 0.1

Total 1,050 100.0 100.0

h6_2 Organization that is likely to abuse personal information: 2nd

RESPONSE PUNCH FREQ. PERCENT VALID %

Bank 1 63 6.0 6.0

Stock company 2 43 4.1 4.1

Insurance company 3 167 15.9 15.9

Credit card company 4 240 22.9 22.9

Credit-rating agency 5 77 7.3 7.3

Medical institution 6 9 0.9 0.9

District government office 7 8 0.8 0.8

6. From below which organization do you feel that is most likely to abuse the personal information of general citizens?

6.1. Most likely

6. From below which organization do you feel that is most likely to abuse the personal information of general citizens?

6.2. Second most likely

(38)

Press, broadcasting company 8 36 3.4 3.4

Investigation agency 9 63 6.0 6.0

Internet shopping mall 10 152 14.5 14.5

Department store, outlet store 11 85 8.1 8.1

Airline company 12 1 0.1 0.1

Tax office 13 29 2.8 2.8

Messenger office 14 57 5.4 5.4

Motorcycle dispatch service provider 15 15 1.4 1.4

NA 99 5 0.5 0.5

Total 1,050 100.0 100.0

h6_3 Organization that is likely to abuse personal information: 3rd

RESPONSE PUNCH FREQ. PERCENT VALID %

Bank 1 73 7.0 7.0

Stock company 2 52 5.0 5.0

Insurance company 3 146 13.9 13.9

Credit card company 4 165 15.7 15.7

Credit-rating agency 5 83 7.9 7.9

Medical institution 6 9 0.9 0.9

District government office 7 19 1.8 1.8 Press, broadcasting company 8 41 3.9 3.9

Investigation agency 9 69 6.6 6.6

Internet shopping mall 10 141 13.4 13.4

Department store, outlet store 11 101 9.6 9.6

Airline company 12 6 0.6 0.6

Tax office 13 39 3.7 3.7

Messenger office 14 68 6.5 6.5

Motorcycle dispatch service provider 15 24 2.3 2.3

NA 99 14 1.3 1.3

Total 1,050 100.0 100.0

6. From below which organization do you feel that is most likely to abuse the personal information of general citizens?

6.3. Third most likely

(39)

i1 Medical records have been used by someone during last year

RESPONSE PUNCH FREQ. PERCENT VALID %

Yes 1 21 2.0 2.0

No/DK 2 1,029 98.0 98.0

Total 1,050 100.0 100.0

i1_1 Medical records had been used by someone before

RESPONSE PUNCH FREQ. PERCENT VALID %

Yes 1 9 0.9 0.9

No/DK 2 1,006 95.8 97.8

NA 9 14 1.3 1.4

NAP 0 21 2.0

Total 1,050 100.0 100.0

i2 Credit records have been collected by someone during last year

RESPONSE PUNCH FREQ. PERCENT VALID %

Yes 1 106 10.1 10.1

No/DK 2 944 89.9 89.9

Total 1,050 100.0 100.0

i2_1 Credit records had been collected by someone before

RESPONSE PUNCH FREQ. PERCENT VALID %

Yes 1 15 1.4 1.6

1. During the last year, has it ever happened to you that your medical records were unlawfully used or exposed by someone?

I. The following are questions about personal information invasion which may happen in our daily life

1.1. If not, had it ever happened before?

2. During the last year, has it ever happened to you that your credit records were unlawfully collected or exposed by someone?

2.1. If not, had it ever happened before?

(40)

No/DK 2 920 87.6 97.5

NA 9 9 0.9 1.0

NAP 0 106 10.1

Total 1,050 100.0 100.0

i3 Law-breaking records have been disclosed during last year

RESPONSE PUNCH FREQ. PERCENT VALID %

Yes 1 20 1.9 1.9

No 2 1,030 98.1 98.1

Total 1,050 100.0 100.0

i3_1 Law-breaking records had been disclosed before

RESPONSE PUNCH FREQ. PERCENT VALID %

Yes 1 12 1.1 1.2

No 2 1,006 95.8 97.7

NA 9 12 1.1 1.2

NAP 0 20 1.9

Total 1,050 100.0 100.0

i4 Someone has stolen resident registration number/name during last year

RESPONSE PUNCH FREQ. PERCENT VALID %

Yes 1 37 3.5 3.5

No 2 1,013 96.5 96.5

Total 1,050 100.0 100.0

i4_1 Someone had stolen resident registration number/name before

RESPONSE PUNCH FREQ. PERCENT VALID %

Yes 1 10 1.0 1.0

3. During the last year, has it ever happened to you that your law-breaking records were unlawfully disclosed to others?

3.1. If not, had it ever happened before?

4. During the last year, has it ever happened to you that someone unlawfully obtained a credit card or a bank book by stealing your resident registration number or name?

4.1. If not, had it ever happened before?

(41)

NA 9 14 1.3 1.4

NAP 0 37 3.5

Total 1,050 100.0 100.0

i5 R has received advertising phone calls/mails during last year

RESPONSE PUNCH FREQ. PERCENT VALID %

Yes 1 622 59.2 59.2

No 2 428 40.8 40.8

Total 1,050 100.0 100.0

i5_1 R had received advertising phone calls/mails before

RESPONSE PUNCH FREQ. PERCENT VALID %

Yes 1 27 2.6 6.0

No 2 402 38.3 89.5

NA 9 20 1.9 4.5

NAP 0 601 57.2

Total 1,050 100.0 100.0

i6 Credit card R had never applied has delivered during last year

RESPONSE PUNCH FREQ. PERCENT VALID %

Yes 1 236 22.5 22.5

No 2 813 77.4 77.4

NA 9 1 0.1 0.1

Total 1,050 100.0 100.0

5. During the last year, have you ever received a phone call or a mail promoting specific products from a financial, insurance, or an advertisement company to whom you had never given your name or telephone number?

5.1. If not, had it ever happened before?

6. During the last year, has it ever happened to you that a credit card, a department store card, or a

membership card for which you had never applied was delivered to you?

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