CHPATER 4: DATA ANALYSIS
4.1 Descriptive Analysis
4.1.2 Central Tendencies Measurement of Construct
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4.1.1.7 Current Residential Address
Since this research is aimed to research on the Klang Valley area, thus in this research, there are 111 (28.5%) respondents who live in Kuala Lumpur and 279 respondents (71.5%) currently stay in Selangor.
Figure 4.7: Current Residential Address
Source: Developed for the research
Table 4.7: Current Residential Address
Current Residential Address Frequency Percent (%)
Kuala Lumpur 111 28.5
Selangor 279 71.5
Source: Developed for the research
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and standard deviation of the variables, SPSS software was used in this research.
4.1.2.1 Performance Expectancy
There are 4 statements for the performance expectancy variable and the statement of “The mobile payment app allows me to complete online transactions faster” is having the highest mean score of 4.49, while the statement of “Using a mobile payment app will increase my productivity in online transactions” resulted in the lowest mean at 4.37. For the same statement, it has been recorded as the highest standard deviation of 0.719 and the lowest standard deviation score of 0.638 was related to the first statement of performance expectancy variable, which is “The mobile payment app is useful for supporting my online transactions”.
Table 4.8: Means of Performance Expectancy
No Statement Mean Ranking
(Mean) SD Ranking (SD)
1
The mobile payment app is useful for supporting my online transactions.
4.45 2 0.638 4
2
The mobile payment app allows me to complete online transactions faster.
4.49 1 0.660 2
3
Using a mobile payment app will increase my productivity in online transactions.
4.37 4 0.719 1
4
Using a mobile payment app makes it easier for me to do online transactions.
4.44 3 0.641 3
Source: Developed for the research
34 4.1.2.2 Effort Expectancy
The first statement created for the effort expectancy variable has been recorded as the highest mean at 4.45. This statement also scored the lowest standard deviation at 0.609. Besides, both of the second statement and fourth statement shared the same value of 4.38 and has been ranked as the lowest mean in this variable, which is “I think that mobile payment apps are clear and easy to understand”
and “I can easily use mobile payment apps to consume”. The fourth statement also get the highest standard deviation ranking (0.676).
Table 4.9: Means of Effort Expectancy
No Statement Mean Ranking
(Mean) SD Ranking (SD)
1 I think that mobile payment app
is easy to use. 4.45 1 0.609 4
2 I think that mobile payment app
is clear and easy to understand. 4.38 3 0.662 2
3
My interaction with mobile payment app would be clear and understandable.
4.39 2 0.627 3
4 I can easily use mobile payment
app to consume. 4.38 3 0.676 1
Source: Developed for the research
4.1.2.3 Social Influence
For social influence variable, the highest mean score was recorded as 3.82 and it is related to the statement “The people who matter to me think I have to use the mobile payment app to transact online”.
However, its standard deviation scored at 0.885 which was the lowest among the 4 statements. Statement of “People around me
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who use mobile payment apps seem to have more prestige than those who do not” was marked as the lowest mean as it scored 3.68. For the same statement, it has been ranked as the highest standard deviation with 1.023 score.
Table 4.10: Means of Social Influence
No Statement Mean Ranking
(Mean) SD Ranking (SD)
1
The people who matter to me think I have to use the mobile payment app to transact online.
3.82 1 0.885 4
2
People who influence my life believe that I have to use the mobile payment app to transact online.
3.80 2 0.949 3
3
People whose opinions are important to me think that I should use the mobile payment app to transact online.
3.76 3 0.957 2
4
People around me who use mobile payment app seem to have more prestige than those who do not.
3.68 4 1.023 1
Source: Developed for the research
4.1.2.4 Facilitating Condition
By referring to Table 4.11, it shows that the statement of “I have sufficient knowledge to use the mobile payment app” was the highest mean which had the score of 4.24 and it also recorded as the lowest standard deviation at 0.719. Moreover, “I use a mobile
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payment app with other technology” showed the lowest mean score of 3.81 and the highest standard deviation of 0.951 in this variable.
Table 4.11: Means of Facilitating Condition
No Statement Mean Ranking
(Mean) SD Ranking (SD)
1 I have the resources needed to
operate the mobile payment app. 4.07 2 0.828 3 2 I have sufficient knowledge to
use the mobile payment app. 4.24 1 0.719 4
3 I use mobile payment app with
other technology. 3.81 4 0.951 1
4
I will easily get help from other people when I find it difficult to use the mobile payment app.
3.98 3 0.941 2
Source: Developed for the research
4.1.2.5 Convenience
For the convenience variable, the first statement of “Mobile payment app is convenient because the phone is usually with me” got the highest mean of 4.55, while the third statement “Mobile payment app is convenient because I can use it in any situation” ranked the lowest mean at 4.22. For standard deviation ranking, the first statement and the third statement ranked the lowest (0.606) and the highest (0.904) respectively.
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Table 4.12: Means of Convenience
No Statement Mean Ranking
(Mean) SD Ranking (SD)
1
Mobile payment app is convenient because the phone is usually with me.
4.55 1 0.606 4
2
Mobile payment app is convenient because I can use it anytime.
4.49 2 0.672 3
3
Mobile payment app is convenient because I can use it in any situation.
4.22 4 0.904 1
4
Mobile payment app is convenient because it is not complex.
4.32 3 0.726 2
Source: Developed for the research
4.1.2.6 Behavioural Intention
Statement “I will continue to use the mobile payment app” in the behavioural intention variable recorded as the highest mean of 4.53.
Its standard deviation scored 0.594 and it was the lowest standard deviation ranking among the other statements. The statement of “I will use the mobile payment app in my daily life” is getting the lowest mean score of 4.26 and for the same statement, it was ranked as the highest standard deviation (0.861) in this variable.
Table 4.13: Means of Behavioural Intention
No Statement Mean Ranking
(Mean) SD Ranking (SD)
1 I will continue to use the
mobile payment app. 4.53 1 0.594 4
38 2
I will often use the mobile payment app when transacting online.
4.43 2 0.687 3
3 I will use the mobile payment
app in my daily life. 4.26 4 0.861 1
4 I will recommend my friends to
use the mobile payment app. 4.31 3 0.777 2
Source: Developed for the research