CHAPTER 5: DISCUSSION, CONCLUSION AND IMPLICATIONS
5.6 Conclusion
As a conclusion, the research project has fulfilled its objectives to study the relationship between aesthetic, feature, price, and interpersonal influence towards
car purchase decision among Generation Y females. It also indicates that which factor has the most significant relationship towards the car purchase decision among Generation Y females. Besides, recommendation is being given to future researchers for a guideline to conduct similar research.
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Appendix A
UNIVERSITI TUNKU ABDUL RAHMAN
FACULTY OF ACCOUNTANCY AND MANAGEMENT Dear Respondents,
We are final year students of Bachelor of International Business (Hons) from Universiti Tunku Abdul Rahman (UTAR), Sungai Long.
We are conducting a survey on “Factors that Affect the Purchasing Decision of Cars among Generation Y Females” as a part of our degree requirements. The purpose of this survey is to understand the factors that affect purchasing decision of cars among Generation Y females.
This questionnaire consists of three sections and the completion of this questionnaire will take about 10-15 minutes of your time. Kindly complete all the questions given. All the information collected from the survey will remain private and confidential.
We appreciate your willingness to participate in this survey. Thank you for your cooperation and contribution to this project.
Should you have any questions or concerns pertaining to this study, kindly contact any one of our team members.
Yours sincerely,
Arnold Neo Wen Fung [email protected]
Gary Lai Wei Jung [email protected]
Kwan Kiat Ying [email protected]
Melvin Choy Kah Wai [email protected]