Conclusion - DISCUSSION, CONCLUSION AND IMPLICATIONS

CHAPTER 5: DISCUSSION, CONCLUSION AND IMPLICATIONS

5.5 Conclusion

In a nutshell, this study will benefit both theoretical and managerial aspects, as future researchers and marketers will be able to highlight key findings to conduct research and execute marketing strategies more precisely. Limitations of the study have been identified, followed by refining recommendations as a way to increase the quality of future research.

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APPENDIXES

Appendix 3.1: Questionnaire

Universiti Tunku Abdul Rahman Faculty of Business and Finance BACHELOR OF MARKETING (HONS)

FINAL YEAR PROJECT

The Determinants of Consumer Purchasing Intention Consuming Imported Food Products through E-Commerce Platform in Malaysia

Dear Participants,

We are final year undergraduate students at Universiti Tunku Abdul Rahman (UTAR)’s Faculty of Business and Finance, studying Bachelor of Marketing (Hons). We are currently doing a study relating to the subject stated, where your participation will assist us in delivering useful indications to relevant e-commerce sellers to develop appropriate marketing strategies to increase consumer’s intention to purchase imported food products through e-commerce platforms in Malaysia.

Kindly take a few moments to participate in this survey below. There will be no treat involved on your participation in this survey. Your personal data and responses will remain private and confidential. We appreciate your willingness to participate in this survey. By completing this survey, you agree that we may combine your data with that of others and publish the results without identifying individual respondents.

Do not hesitate to contact us at the email addresses below if you have any concerns about this study. Lastly, thank you for the cooperation, and participation in our research study.

Yours Sincerely,

Student’s Name Email

Carmen Khaw Jia Wen [email protected]

Lee Si Min [email protected]

Loke Hao Ying [email protected]

Low Kah Xian [email protected]

See Zi Ying [email protected]

Section A: Demographic Profile

Please choose ONE response for each question.

1. Gender

● Male

● Female 2. Age

● 18-25 years old

● 26-33 years old

● 34-41 years old

● 42-49 years old

● ≥50 years old

74 3. Highest Academic Qualification

● SPM

● STPM

● Foundation

● Diploma

● Bachelor Degree

● Master/PhD

● Others 4. Occupation

● Student

● Unemployed

● Self-Employed

● Part-Time Worker

● Full-Time Worker

5. Monthly Income/ Monthly Allowance

● RM 1500 and below

● RM 1501 - RM 2500

● RM 2501 - RM 3500

● RM 3501 and above 6. State

● Selangor

● Johor

● Kedah

● Kelantan

● Perak

● Pahang

● Negeri Sembilan

● Terengganu

● Malacca

● Sabah

● Sarawak

● Penang Section B

Please indicate your degree of agreement on the following statements by circling the numbers given, ranging from:

Strongly Disagree = 1, Disagree = 2, Neutral = 3, Agree = 4, Strongly Agree = 5.

No Purchase Intention Strongly Disagree

Disagree Neutral Agree Strongly Agree

1 I intend to purchase through e- commerce platforms in the future.

1 2 3 4 5

2 Purchasing imported food products through e-commerce platform is a good choice.

1 2 3 4 5

3 I plan to repeat purchase imported food products through e-commerce platform in the future.

1 2 3 4 5

4 I intend to buy imported food products frequently.

1 2 3 4 5

76 5 Overall, I am satisfied with the foreign

imported products that I usually purchase through e-commerce platforms.

1 2 3 4 5

No Perceived Quality Strongly

Disagree

Disagree Neutral Agree Strongly Agree

1 I could receive proper

recommendations for the imported food product from the e-commerce platform based on my requirements.

1 2 3 4 5

2 I believe that the provided information about products or services on the e- commerce platform is reliable.

1 2 3 4 5

3 I believe the reviews from the e- commerce platform are useful and authentic.

1 2 3 4 5

4 I believe that the seller on the e- commerce platform is trusty and honest.

1 2 3 4 5

5 I believe that I will receive the imported food product from the e- commerce platform on the expectation time.

1 2 3 4 5

No Perceived Risk Strongly

Disagree

Disagree Neutral Agree Strongly Agree 1 I often feel worry to provide my

personal information when purchasing online.

1 2 3 4 5

2 Products purchased through e- commerce platforms have higher risk to spoil or not as expected.

1 2 3 4 5

3 Purchasing through e-commerce platforms increases the risks of fraud.

1 2 3 4 5

4 The chances to lose money is higher when purchasing through e-commerce

1 2 3 4 5

Dalam dokumen THE DETERMINANTS OF CONSUMER PURCHASING INTENTION TOWARDS CONSUMING IMPORTED FOOD (Halaman 56-84)