Figure 5.23:The Impact on Marketing and Organisational innovation Activities Based on Company Size
EFFECT OF PRODUCT AND
NATIONAL SURVEY OF INNOVATION 2012
Figure 5.24:Effects of Product and Process Innovation Based on Business Sectors
2.02 2.21 1.85 1.91 1.77 1.73 1.78 1.85 2.07 1.4 1.47 1.73 1.55 1.52 1.28 1.1 1.19 1.49 1.4
0 1
Mean
2 3
Increased range of products Entered new markets or increased market share Improved quality of goods or services Improved flexibility of production or service provision Increased capacity for production or service provision Reduced labour costs per unit produced or provided Reduced materials and energy per unit produced or provided Reduced environmental impacts or improved health and safety Met regulations and/or standards Increased value added Increased range of products Entered new markets or increased market share Improved quality of goods or services Improved flexibility of production or service provision Increased capacity for production or service provision Reduced labour costs per unit produced or provided Reduced materials and energy per unit produced or provided Reduced environmental impacts or improved health and safety Met regulations and/or standards Increased value added
ManufacturingServices
Business Sectors and Effects of Product and Process Innovation
2.1
Figures 5.25 shows the comparison on the effects of product and process innovation among company size. In the manufacturing sector, to improve quality of goods and services shows higher effect in all the company sizes with mean 2.21, 2.37 and 2.00 in the large, medium and
small companies respectively. Similarly the service sector also show the same trend where it perceived that to improve quality of good and services is the highest effect of product and process innovation with mean score of 1.88, 2.19 and 1.31 in the large, medium and small companies respectively.
Figure 5.25:Comparison on Effects of Product and Process Innovation Based on Business Sector and Company Size
Note: Mean indicator: 0 = not relevant, 3 = highly important 1.70 1.41 1.30 1.45 1.50 1.74 1.472.00 1.82 1.86
1.271.17 1.17 1.15 1.111.22 1.15 1.31 1.16 1.15 1.711.55 1.22 1.15 1.131.41 1.75 1.88 1.46 1.13 2.32 2.10 2.25 2.05 1.912.00 2.07 2.37 2.24 2.33
1.44 1.88 1.211.03 1.561.96 1.962.19 1.86 1.83 2.11 1.93 1.70 1.65 1.841.94 1.92 2.21 1.98 2.06
Services
Business Sectors and Company Size Manufacturing
0.00 0.50 1.00
Mean
1.50 2.00 2.50
Small Medium Large Small Medium Large
Increase range of product Entered new market or increased market share
Improved quality of goods or services Improved flexibility of
production or service provision Increased capacity for production or service provision Reduced labour costs per unit produced or provided Reduced materials and energy per unit produced or provided Reduced environmental impacts or improved health and safety Met regulations and/or standards Increased value added
NATIONAL SURVEY OF INNOVATION 2012
Box 5.3
SUCCESS STORY OF AN INNOVATIVE COMPANY: HOUSE OF HEALIN
House of Healin is the story of the strong urge and commitment for social entrepreneurship endeavours of an academician-scientist. It all started back in 1990 when Prof. Dato Dr. Hassan Yaacob started his own research on Gamat for the discovery of its healing tendency, under the research grant from government of Malaysia. During his experiments, the discovery of a special amino poly peptide with its high rejuvenating power was the defining moment for instigating the journey of venturing of Eastern Biotech Resources Sdn Bhd (EBRSB) group today’s best bio technological health and skin care supplements in Malaysia. The Swapping a scientific research into commercialised product was not an easy job due to several impediments in access to financial, managerial and marketing amenities, albeit, the dedication to help the suffering beings and faith in his research, led Dato Hassan establish House of Healin in 1996.
House of Healin is famous all around Malaysia for producing and marketing unique, high tech and high quality aesthetic and therapeutic products. EBR is the leading global Marine based beauty and healthcare manufacturers using purified extract of Gamodulin® and Advanced Skin care Technology (AG2000). The exclusive and self-developed culturing process of Gamat is done in a local island with the help of remunerated local villagers. Gamodulin® is extracted from the marine organism by traditional which are later on purified by high tech sophisticated methods to develop curative and anti-aging products. There are more than 16 diversified products available for medical and cosmetic treatments. Gamogen is considered as one of the most effective and magical anti-aging product as well as health supplement for showing it’s the miracles in curing Breast Cancer, Skin diseases, Migraine, Lung Diseases, Leprosy and improving Immune System.
Its Vision, dynamicity, planning and teamwork are the founding guidelines of House of Healin. It is highly believed that the growth and profits in business are not related to money but management of financial and human resources. Company’s philosophy of a successful business lies in the being authentic, empathetic and collaborative with your customers as well as employees and shareholders.
After successive and promulgating growth from a laboratory of UM to a double-storey building and personal laboratory, House of Healin comprises of approximately 156 employees with about more than RM100 million annual turnovers. There are separate and independently operating purification and production departments to ensure efficiency and effectiveness of personnel. There are about 259 national and international franchised outlets all over Malaysia.
In international business after Brunei started business in Dubai and London with heartening achievements in serving the suffering of humanity regarding distinct ailments and managed to achieve the Best Halal Scientist Award, 2011.