2014 HIGHLIGHTS
On 7- 8 July 2014, a workshop entitled ’New Approaches in
Child Online Protection’ was held at MCMC Headquarters, Cyberjaya.
The objective of the workshop is to create awareness among government officers, public nor non-government organisations as well as academicians on the importance of promoting a safe online experience to children.
In conjunction with KL Converge!, which was organised by the Ministry of Communications and Multimedia (KKMM) and MCMC, two activities were organised by KDB:-
KDB Pavilion showcased KDB programme through
interaction with the public to educate them about Internet safety. Various activities were organised at the pavilion including educational talks, performances by local artistes, interactive games, KDB’s strategic partners’ booths and so forth.
KDB activities at Pulau Carey were held to show ASEAN Ministers how KDB programme is carried out in schools through interactive activities.
These activities also engaged the villagers from the surrounding local communities in Pulau Carey to introduce them to the concept of Internet safety at home.
Deputy Prime Minister, Tan Sri Muhyiddin Yassin visiting the KDB Pavilion at KL Converge!
Also present was the Minister of Communications and Multimedia, Dato’ Sri Ahmad Shabery Cheek.
The Minister of Communications and Multimedia, Dato’ Sri Ahmad Shabery Cheek, visiting a KDB booth at Sekolah Kebangsaan Sungai Judah (A), Pulau Carey
A new sub-module called Klik Dengan Bijak@
PLKN was introduced to the trainees in 2014.
This is part of the Character Building Module and is based on the Rukun Negara principles, teaching them about safety, vigilance and responsibility when they are online.
MCMC and UNICEF Malaysia jointly launched a report entitled ‘Exploring the Digital Landscape in Malaysia:
Access and use of digital technologies by children and adolescents’.
The objective of this report is to provide an overview on the use, access and impact of digital technologies and social media on adolescents and young people in Malaysia. The overview is based on research, which has been carried out till the present time in Malaysia.
This report provides an early exposure to the importance of digital literacy to all children, adolescents and youth in Malaysia.
Furthermore, the report also serves as a useful reference and helps promote a balanced approach in developing online policies to protect consumers in Malaysia, particularly children and youth – two groups who are the most vulnerable to the threats and risks related to the Internet.
Smart Kids Asia Fair is an annual event held for nearly 10 years in Malaysia.
This marks the second year MCMC participating in the event. A special pavilion was constructed for the event to showcase KDB programme to the public, particularly children and parents. Throughout the three-day event, KDB pavilion managed to attract 100,000 visitors.
The Ministry of Women, Family and Community Development (KPWKM) launched a national campaign to promote children’s safety in schools known as ‘Wise Kid’s Zone: Safe &
Protect’.
The objective of the campaign is to equip school children with the knowledge to protect themselves from all threats and danger, be it physical or online.
KDB’s education module for children was included as one of the topics for school children in this campaign. The first phase of the campaign involved five schools in Malacca and was launched by the Minister of Women, Family and Community Development, YB Dato’ Seri Rohani Abd Karim; at SJK (C) Cheng, Malacca on 13 October 2014.
In addition to MCMC, agencies such as the Royal Malaysia Police (PDRM), State Education Department, the National Population and Family Development Board, State Health Department, and National Anti-Drugs Agency (NADA) were also involved in this campaign.
In addition, MCMC also worked in partnership with UNICEF Malaysia and the International Multilateral Partnership Against Cyber Threats (IMPACT).
Public Relations
2014 also witnessed substantial media coverage on KDB. Throughout the year, KDB focused on substantive issues to turn MCMC into a reference centre with regards to Internet use etiquette and safety. The aim is to increase awareness on KDB among journalists and editors, apart from fostering closer professional ties in the future.
Summary of media coverage in 2014 is provided below:-
Strategic Partner Organisation
Ministry/
Department and Government Agency
• Ministry of Communications and Multimedia (KKMM)
• Ministry of Education
• Ministry of Women, Family and Community Development (KPWKM)
• Ministry of Youth and Sports (KBS)
• Royal Malaysia Police (PDRM)
• National Service Training Department (JLKN) Non-Government
Organisations
• Communications and Multimedia Content Forum Malaysia (CMCF)
• Consumer Forum Malaysia (CFM)
• Malaysian Scouts Association
KDB Strategic Partners
Throughout 2014, KDB collaborated with a few agencies to increase public awareness on information safety, issues and risks related to the Internet.
These agencies include:-
Figure 4: Number of media coverage on KDB programme in 2014
Electronic Media Print Media Online media
140 120 100 80 60 40 20 0
66 60
133
-
Subject No of Coverage Media
Love scam 7 • Berita Harian
• Sin Chew Daily
• Harian Metro
• The Heat
• Bella (NTV7)
• Utusan Interaktif Online TV
• Traxx FM
About Klik Dengan Bijak 6 • Adoi Magazine
• Utusan Malaysia
• Capital TV
• Bernama TV
• Bernama Radio
• Nasional FM
Cyber bullying 3 • Malay Mail
• The Heat
• Utusan Malaysia Information over sharing habit 2 • Majalah Cosmopolitan
• Bella (NTV7)
Through a close partnership with the media, KDB programme has managed to receive a comprehensive coverage. Media in various languages are
crucial to ensure that KDB’s positive messages are spread and reach all levels of societies.
Tips or guide on how to protect users from Internet abuse and the risks when they are online were also highlighted through a series of exclusive interviews. Four main subjects were discussed through these interviews namely, love scam, Klik Dengan Bijak, cyber bullying and the habit of over-sharing information online.
The table below shows the four main subjects discussed exclusively with the media:-
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The objective of Networked Media Research Collaboration Programme (NMRCP) is to enhance knowledge and research in the area of networked media that can contribute towards policy formulation and regulation, in addition to supporting media literacy initiatives and activities.
To date, NMRCP has funded 15 research projects and will continue to promote and accelerate the pace of development of knowledge resources that will create value and understanding based on facts in relation to the influence and impact of media in society.
On 1 April 2014, MCMC issued the Call for Proposal to the NMRC. A total of 48 proposals were received where 70% of them were related to new media and its impact on society. This shows that researches usually have interests related to new media.
Due to overwhelming response, the evaluation of the 48 proposals had to be conducted in three phases. Evaluation panel consisted of various stakeholders within MCMC, independent academicians and individuals from organisations representing the creative content development industry and content forum. The proposal evaluation was conducted based on (i) the quality of the research proposal; (ii) impact; (iii) suitability of the candidate; and (iv) feasibility of the study.
In November 2014, MCMC awarded research grants to five institutions of higher learning to conduct research related to the use of networked media and its impact on different users.
The research proposals were shared with more than 400 participants from various ministries, non- government agencies, universities and private sector during the Networked Media Research Seminar held at Empire Hotel, Selangor on 4 November 2014.
Networked Media Research Collaboration 2014 Programme
Chief Industry Regulation Officer, MCMC, Toh Swee Hoe (fourth from right) with the recipients of research grants under the Networked Media Research Collaboration Programme 2014.