CHAPTER 6: DISCUSSION AND CONCLUSION
6.4 Recommendations for Future Research
This study has highlighted on critical success factors and challenges for product development at the corporate level. It is insufficient to only know what to do internally. The external factors which affect the success or failure of product development are equally important. Furthermore, the case study has focused on one particular sector. There are huge variety of sectors in the business world with different variables that can affect the outcome of new product development.
The connection connecting fundamental success determinants and project-specific success variables is not sufficiently addressed. Idea refinement may evolve creatively in organisations with a creative culture, notably in the development of fundamentally novel goods, without early client involvement/active environmental monitoring. It's
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unclear how the conceptual framework's success characteristics connect to such activities, or how iterations play out as a result of such actions.
It is recommended to focus on external factors and challenges towards product development. It is critical to highlight those different businesses require a unique combination of CSFs based on their business nature, product type, top management strategies, and culture. Additionally, it is possible to determine that some CSFs have increased importance during a particular stage of the NPD process. In fact, the domains of CSFs appear to overlap, with the presence of one assuming the presence of another indirectly. In reality, ensuring that critical-to-phase CSFs are implemented throughout the lengthy NPD process considerably improves the project's likelihood of succeeding.
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APPENDICES Interview Questions:
1. Can you introduce us to what Protenga is doing or offering?
2. What opportunity did you see that inspired you to start a business with insects?
3. What are the products or services Protenga is offering? And at what price?
4. Will you say that Protenga is offering a solution to world crises such as food scarcity and excessive waste?
5. Can you share with us what are the preparations that Protenga has done before launching its product? (R&D, product development, manufacturing, marketing, sales)
6. As this is a new product to the animal feed industry, what are the challenges that Protenga has faced when introducing it?
7. How did Protenga overcome the challenges?
8. As consumers are getting more particular and concerned about what they are consuming, do you think they will decline to take meat that is reared from insect protein? Why?
9. Some consumers find it difficult to accept the idea of consuming meat reared from insect protein assuming it is ‘not clean, how will you deal with this problem?
10. Since the product offered are consumable, what are the license or certificates that Protenga has now acquired?
11. Is it hard to export such products as different country has different rules and regulations to comply with?
12. Can you share with us what is the farming process of the Black Soldier Fly (BSF)?
13. What does Protenga feed the BSF with? Why?
14. How does Protenga maintain the quality of the product?
15. There are other insect protein manufacturers worldwide too, how do you compete with them?
16. What differentiates Protenga from its competitors?
17. What is the weakness you see in Protenga now that will have to be improved in the future?