COM PANY ANALYSIS
ZAILEHA MILK INDUSTRY
TECHNOL OGY EN TREPRENE URSHIP (ENT600): CASE STUDY
FACULTY & PROGRAM M E : SCIENCE COM PUTER & M ATHEM ATICS
SEM ESTER : 6
NAM E : AM IRAH SYAHIRAH BINTI SUKRAN
LECTURER : W AN M ASNIEZA BINTI W AN M USTAF A
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ACK NO W LEDG EM ENT
Assalam uala ikum , firstly Iam really grateful because I m anaged to com plete m y case study assignm ent w ithin the tim e given by m y lecturer M adam W an M asnieza Binti W an M ustafa. I am very thankful to m y lecturer for the guidance and encouragem ent in finishing this assignm ent and also teaching us this course.
This assignm ent cannot be com plete without the continuous support from m y fam ily m em bers that are always there to help m e if I have problem s. I also w ould like to thank to m y parents for the encouragem ent, support and atte ntion because without them it was im possible for m e to com plete this a ssignm ent. T hey always providing m e necessary financ ial to ensure the assignm ent can be a success project.
Last but not least, I would like to express m y gratitude to m y friends for the support and willingness to spe nd som e tim es with m e and m y sense of gratitude to one and all, who directly or indirectly, have lent their hand in this venture to finish up this assignm ent.
W ithout them , the assignm ent m aybe cannot be com pleted in short tim e.
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TABLE O F CO NTENT
CO NTENTS PAG E
TITLE PAGE i
ACKNOW L EDGEM E NT ii
TABLE OF CONTE NT iii
LIST OF FIGURES iv
EXECUTIV E SUM M ARY v
1. INTRO DUCTIO N
1.1 Background of T he Study 1
1.2 Problem statem ent 2
1.3 Purpose of The Study 3
2. CO M PANY INFO RM ATIO N
2.1 Background 4
2.2 Organizational Structure 5
2.3 Products/Services 6-7
2.4 Technology 8-10
2.5 Business, m arketing, operationa l strategy 11
2.6 Financial achievem ents 12
3. CO M PANY AN ALYSIS
3.1 SW OT 13-14
3.2 Consum er Trend Canvas 14-20
4. FIND ING S AND DISC USSIO N 21-24
5. CO NCLUSIO N 25
6. RECO M M ENDATIO N AN D IM PRO VEM ENT 26-27
7. REFERENCES 28
8. APPEND ICES 29
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LIST O F FIG URES
LIST O F FIG URES PAG E
Figure 1: The orga nization Struc ture 5
Figure 2: Date M ilk 6
Figure 3: Chocolate M ilk 6
Figure 4: Orange M ilk 6
Figure 5: Corn M ilk 6
Figure 6: Strawberry M ilk 7
Figure 7: Origina l Dadih 7
Figure 8: 200 m l m ilk with bigger and sm aller cup of dadih 7 Figure 9: 200 m l m ilk, 500m l m ilk and sm aller cup of dadih 7
Figure 10: Pasteurizer M achine 8
Figure 11: H om ogenizer M achine 9
Figure 12: Packaging M achine 10
Figure 13: L ogo Instagram 11
Figure 14: L ogo Facebook 11
Figure 15: H igh Technology R efrigeration 24
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EXECUTIVE SUM M ARY
This subjec t expose s about the business m anagem ent for the function and how entrepreneurship work s. This subject is also designed to expose young people on how to operatefor the ir ow n busine ss. This subject had num erous objective and guidance tha t will help the people.
Therefore, this is an a ttem pt to know how the theo rie s can help student to apply for their own career. As a student in UITM M achang, it is a part of study for everyone to undergo a case study project. For this purpose,I got the opportunity to research the m ilk com pany which is Zaileha M ilk Industry.
Firstly, in this report the general inform ation of the com pa ny ha s been collected.
Inform ation is gathered through m any resource s such as socia l m edia and by interview.
Secondly, this report contains the specialized subject study. The objective of this project is to work on the ir background, orga nizational struc ture, produc ts and services that Zaileha M ilk Industry provides. Next, I also study about the technology that used to m ake m ilks and dadihs, busine ss, m arketing and its operationa l strate gy u se d by the com pany as well as their com pany achievem ent regarding how they m anage their fina ncial. The achievem ents that their ga in from the m anagem ent were also been studied.
Last but not least, I have analysed their weaknesses, strength, opportunities and threats of this com pany in real business w orld by using SW OT analysis. Thus, from the needs and dem ands from existing consum ers, Ianalyse and finds solution to overcom e and fulfil their needs in Consum er Trend Canvas analysis. Therefore, this study will help stude nt in their future.
