FACTORS INFLUENCING CONSUMER PERCEPTION TOWARDS ELECTRONIC PAYMENT (E-PAYMENT) IN MELAKA
AHMAD TARMIZI BIN ABU ZAKI 2016716833
SUBMITTED IN PARTIAL FULFILMENT OF THE REQUIREMENT FOR THE
BACHELOR OF BUSINESS ADMINISTRATION WITH HONOURS (INTERNATIONAL BUSINESS)
FACULTY OF BUSINESS AND MANAGEMENT UNIVERSITI TEKNOLOGI MARA
KAMPUS BANDARAYA MELAKA
JANUARY 2019
DECLARATION OF ORIGINAL WORK
BACHELOR OF BUSINESS ADMINISTRATION WITH HONORS (INTERNATIONAL BUSINESS)
FACULTY OF BUSINESS MANAGEMENT UNIVERSITI TEKNOLOGI MARA
“DECLARATION OF ORIGINAL WORK”
I, Ahmad Tarmizi Bin Abu Zaki, (I/C Number: 961226-04-5133)
Hereby, declared that:
This work has not previously been accepted in substance for any degree, locally, or overseas, and is not being concurrently submitted for this degree or any other degrees.
This project-paper is the result of my independent work and investigation, except where otherwise stated.
All verbatim extracts have been distinguished by quotation marks and sources of my information have been specifically acknowledged.
Signature: Date:
LETTER OF SUBMISSION
2ndJANUARY 2019
Mohd Halim Bin Mahphoth
Bachelor of Business Administration (Hons) International Business Faculty of Business and Management
Universiti Teknologi MARA Cawangan Melaka
Kampus Bandaraya Melaka 110 Off Jalan Hang Tuah 75300, Melaka
Dear Sir,
SUBMISSION OF PROJECT PAPER (IBM 672)
Enclosed here is the project paper titled “ FACTORS INFLUENCING CONSUMER PERCEPTION TOWARDS ELECTRONIC PAYMENT (E-PAYMENT) IN MELAKA.”
to fulfil the requirement as needed by the Faculty of Business Management, Universiti Teknologi MARA.
Thank you,
Yours sincerely,
………
AHMAD TARMIZI BIN ABU ZAKI 2016716833
Bachelor of Business Administration (Hons) International Business
ABSTRACT
This study examines the factors influencing consumers’ perception towards electronic payment (e-payment) in Melaka. Consumers’ perception of electronic payment is a broad scope that encompasses many determinants but the researcher specifically focuses on five determinants namely benefits, trust, self-efficacy, ease of use and security. Data were collected from 181 respondents using convenience sampling. The data collected was then evaluated by using Statistical Package for the Social Science (SPSS) Version 25 Software.
Using SPSS, numerous tests were converged such as reliability analysis, descriptive analysis, Pearson’s correlation analysis and multiple regression analysis. The result indicated that there are a positive significant relationship between benefits and ease of use towards consumers’ perception of e-payment. However, trust, self-efficacy, and security recorded as insignificant relationship towards consumers’ perception of e-payment.
Recommendation and direction for future studies were discussed at the end of the study.
TABLE OF CONTENT
PAGES
TITLE PAGE i
DECLARATION OF ORIGINAL WORK ii
LETTER OF SUBMISSION iii
ACKNOWLEDGEMENT iv-v
ABSTRACTS vi
TABLE OF CONTENTS vii-ix
LIST OF FIGURES x
LIST OF TABLES xi
CHAPTER 1: INTRODUCTION
1.1 Introduction 1
1.2 Background Of Study 1-6
1.3 Problem Statement 7-9
1.4 Research Objective 10
1.5 Research Question 11
1.6 Research Hypothesis 12
1.7 Significant of the Study 13-14
1.8 Limitation of Study 14-15
1.9 Definition of Terms 16-17
2.0 Conclusion 18
