Influence of voice assistants on consumer well-being?
Kim Leng, Khoo, Sunway University Malaysia Derek Lai Teik, Ong, Sunway University Malaysia
Chai Wen, Teoh, Sunway University Malaysia
Abstract:
While most research examine technology acceptance of digital voice assistants, there remains a lacuna in literature which examines consumer research connectivity with such technology along the line transformative consumer well-being. This research proposes that the conceptualization of perceived emotionality and intelligence of voice assistants cues the impression of anthropomorphism which can lead to better consumer well-being. In depth, this research attempts to contribute to the limited literature on anthropomorphism as a psychological vehicle of consumer well-being.
Keywords: Consumer well-being, anthropomorphism, perceived features of voice assistant
532 ANZMAC Conference 2019 | Proceedings
