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The role of broadcasting media in communication for development

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Nguyễn Gia Hào

Academic year: 2023

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AAMR is a reflection of the empirical status quo of AIBD members in the areas to be addressed by this year's Asia Media Summit and an intellectual warm-up for AMS. I am pleased to undertake another joint effort with AIBD on behalf of IPPTAR to publish a handbook on the role of media in relation to (globally sustainable) development. What AIBD members think about the role of media in relation to (global) (sustainable) development.

3 State Administration of Press, Publication, Radio, Film and Television of the People's Republic of China. 2 State Administration of Press, Publication, Radio, Film and Television of the People's Republic of China. For 18 of them (or almost half of the issues), over 70% of respondents agreed that they are an aspect of development.

4 SD stands for standard deviation, a measure of the spread of results around the mean; if it is high (eg, for all AIBD respondents, programming decisions are theirs to make (within certain regulatory limits), which may explain why the majority strongly or weakly agree that the amount of development content is sufficient (80%) These percentages are consistent with members' views on the role of the media industry as a whole (see 4.3.1).

One of the respondents in the private sector feels that social media should play a greater role in the dissemination of news. With few exceptions, all viewer, listener and/or online user categories listed in the survey are mentioned by at least 60% of the participating AIBD members. Regardless of the measurement system used, respondents report the following success ratings for the main media functions identified earlier.

3 SD stands for standard deviation, a measure of the spread of results around the mean. Some of the AIBD members commented that their performance was "limited only by our funding". The survey study was guided by two research questions: (1) What do AIBD members think about the role of the media and their media organization in relation to communication for development. 2) What AIBD members do in covering development issues and goals.

The quality of the media content provided is rated from "good" to "very good", thanks to the core creative team (producer, director and scriptwriter), programming, local content for local audiences and the mission and vision of the media organization. Which of the following are included in your media organization's understanding of what is meant by development issues? In general, what is the quality of media content in your country devoted to development.

In general, what is the quality of the content that your media organization devotes to development.

Table   1:   Participating   media   organisations   by   country   and   ownership   structure       
Table  1:  Participating  media  organisations  by  country  and  ownership  structure    

A Brighter Tomorrow Begins Today

The research presented in this report is all owed to the 22 AIBD member organizations that took the time to complete the survey questionnaire. First, it is time consuming, and we realize that the survey we used was long, with no less than 51 items divided into 6 sections, a total of 16 pages. Secondly, there is the so-called "response burden": the effort required to complete the questionnaire form.

We can imagine that it may have been necessary to consult various forms of documentation, such as governance, policy, annual reports or own statistics. The open questions we included placed additional demands on the respondents' time, because they had to think about the answers, sometimes in dialogue with colleagues or managers. Finally, studies show that response rates have declined over the past ten to fifteen years, partly due to “questionnaire fatigue.”

In addition, we would like to express our gratitude to those who also helped us improve the pilot version of the questionnaire in the early stages of the research project. Their contribution was invaluable in vetting and streamlining the questionnaire, refining the wording of individual questions and ensuring the relevance and logic of the research we conducted. We can rightly say that the research we present in this publication is the result of a joint effort, not only by AIBD and the research team, but also by the AIBD member organizations that made this possible.

As is common with participatory research and the transformative social science paradigm, research is not conducted "on" people, but "with" people. We are sure that our respondents, the entire AIBD community, and our many conference attendees and friends are eager to learn more about the findings, and we hope that our work meets your expectations.

AIBD Acknowledgement

TVRI SUPPORTING SUSTAINABLE DEVELOPMENT IN INDONESIA

TVRI Acknowledgement

We agree with the survey results on 38 development issues that 70% of AIBD members place development aspects as an important aspect of any program. For the past 15 years, Indonesia has adopted a policy of compulsory schooling for all children of school age from primary, junior and high school. Compulsory school is accompanied by the allocation of a budget for education in the amount of 20% of budget revenues and state expenditures.

Therefore, the media has a strategic role in encouraging the implementation of the 12-year compulsory education policy in Indonesia. Indonesia's economic growth in the first quarter of 2017 of 5.01% is considered good enough amid the global economic slowdown. Indonesia currently prioritizes the construction of a periodic international maritime port infrastructure, MRT, LRT and Rapid Express Trains and others, as well as inter-regional development to address gaps between regions in Indonesia.

TVRI also agrees with AAMR-AIBD research results that while there is overall strong satisfaction from AIBD members (59.1%), some respondents found the developmental issues section to be insufficient or inadequate (31.8% ). TV programs on sustainable development issues are also affected by budget allocations, especially for Public Broadcasting institutions. A relatively small budget allocation also affects TVRI as a public TV in Indonesia to contribute to sustainable development.

The Asia-Pacific Institute for Broadcasting Development serves to promote, encourage and support a vibrant media environment in the Asia-Pacific region. AIBD provides a range of training programs and workshops and information necessary for member countries to update their national policies and management objectives. It is certainly timely and forward-looking for AIBD to lead such a research initiative as the Annual Media Research.

The outcome of the annual project will contribute immensely to the creation of strategies for the future in the area of ​​what public broadcasters should do, for example, to raise awareness on pressing agendas ranging from gender equality and cultural diversity to economic development. Also, we felt that further explanation is required for the term, development program, to avoid ambiguities. However, this trivial comment should in no way detract from the Herculean efforts made by the AIBD team to collect data and come up with an in-depth analysis.

Acknowledgement Korean Broadcasting System

We have found that some questionnaires provided as part of Annual Media Research are too vague to complete in a simple form.

Media

Gambar

Table   1:   Participating   media   organisations   by   country   and   ownership   structure       
Table   2:   Local   versus   syndicated   content   by   percentage,   media   organisation   and   decision-­‐maker       
Table   3:   Development   issues   (in   descending   order   of   frequency)       
Table   4:   Views   about   media   and   development   in   general   by   ownership   structure       
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