SOCIAL MEDIA PORTFOLIO

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PRINCIPLES OF ENTREPRENEURSHIP (ENT530)

FACULTY &

PROGRAMME : FACULTY OF FILM, THEATRE & ANIMATION (FF237) SEMESTER : 4 DEGREE

PROJECT TITLE : SOCIAL MEDIA PORTFOLIO OF (HEDY’S) NAME : NUR DELIMA BINTI SAIDAN

MATRIC NO : 2019872846

LECTURER : DR. NURHUDA BINTI HAJI NIZAR

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ii ACKNOWLEDGEMENT

First, I would want to express my heartfelt appreciation to Allah S.W.T for allowing me to successfully complete my project assigned to us by our entrepreneurship instructor, thanks to His guidance and blessings. This work was completed with my entire effort, despite a few minor issues that arose along the process. Fortunately, I was able to solve all of the issues and complete the work successfully.

In addition, I like to thank University Technology MARA (UiTM) Campus Puncak Perdana, Selangor, for providing me with the chance to work on this project.

Next, I want to convey my deepest gratitude to Dr. Nurhuda Binti Haji Nizar, our entrepreneurship instructor, because I couldn’t have completed my assignment without her help.

She is constantly supportive of us, asking if we have any problems doing the tasks we are given, and she is always concerned about her pupils. She also thoroughly described this assignment to her students till we totally comprehended it. Dr. Nurhuda is a wonderful professor, and I am grateful for her.

On the other side, I want to express my gratitude to my family for their support as I worked on this project. As we are currently in MCO due to Covid-19 and must remain at home, my parents and siblings constantly push me to do my work first, and they also provide encouragement and suggestions whenever I run out of ideas. Not to mention all of my friends that assisted me and offered their knowledge with me while I was working on this project.

Finally, I want to express my gratitude to everyone who was directly or indirectly engaged in my project because their efforts aided me in completing it properly and effectively.

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iii EXECUTIVE SUMMARY

Hedy’s is a Food brand consisting of Biscuits. Hedy’s is an Islamic Brand operated by Syarikat Hedy’s International Sdn. Bhd. based in Johor Bahru. Hedy’s International Sdn.Bhd is owned by Muslims. Hedy’s business is traditional biscuit, which indeed is a legacy of the Malay Traditional community. The products offered to customers are biscuits consisting of ‘Batang Buruk’, ‘Bangkit Gula Melaka’ and ‘Maruku Shake’. The main purpose of business is to uphold the legacy of Traditional Malay biscuits so famous all over Malaysia to the International level apart from to maintaining the flavor and authenticity of local food products at a price that is affordable.

Hedy’s business was established in 2019 and is managed under Syalldy Golden Enterprise.

However, in 2020, Hedy’s has managed to take a new step by upgrading the company’s status to Hedy’s International Sdn. Bhd. Hedy’s takes social media as a platform to promote and attract customers to buy the product and profit from it. In addition, it can give the owners some space for their new things. Initially, the business started with the production of the first product, the ‘Batang Buruk’ biscuit with only hundreds of agents and operated from home only. Now, Hedy’s has successfully produced other products, namely ‘Bangkit Gula Melaka’ biscuit and ‘Maruku Shake’

as additional products. Hedy’s has agents in every state and for the state of Perlis the area covered in this business is the entire state of Perlis as given that Perlis is a small state. In addition, this business also provides delivery services to customers from all places and also ‘Cash on Delivery’

(COD) throughout Perlis. The business offers great products at affordable prices that appeal to customers. The target audience is all ages either young or old because traditional biscuits are traditional foods that should not be left out.

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iv Lastly, businesses like this need the power of social media through Facebook, Instagram, and other types of platforms that can engage customers. Through teasers, hard sell and soft sell, the business will increase and many followers as well as be able to expand the business globally.

Although some people think that this traditional cake is only eaten during the ‘Hari Raya’, but the notion is wrong because Hedy’s products are biscuits that can be used as a snack and eaten anytime and anywhere.

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vi TABLE OF CONTENT

TITLE PAGE

ACKNOWLEDGEMENT iii-iv

EXECUTIVE SUMMARY v

TABLE OF CONTENT vi-vii

1. GO E-COMMERCE REGISTRATION 1.1 Personal Profile

1.2 Institution Information 1.3 Business Profile

1-2

2. INTRODUCTION OF BUSINESS 2.1 Name and Address of Business 2.2 Organizational Chart

2.3 Mission and Vision 2.3.1 Mission

2.3.2 Vision

2.4 Description of Products and Service 2.5 Price List

3-7

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vii 3. FACEBOOK PAGE

1.1 Creating Facebook (FB) Page

1.2 Costuming URL Facebook (FB) Page 1.3 Facebook (FB) post – 14 (Teaser) 1.4 Facebook (FB) post – 14 Copywriting

(Hard sell)

1.5 Facebook (FB) post – 14 Copywriting (Soft sell)

1.6 Graphics

1.7 Frequency of Posting

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4. CONCLUSION 54

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1 1. GO E-COMMERCE REGISTRATION

1.1 Personal Profile

1.2 Institution Information

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2 1.3 Business Profile

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3 2. INTRODUCTION OF BUSINESS

2.1 Name and Address of Business

 Hedy’s

 7503-A, Jln Enggang 19, Bandar Putra, 81000 Kulai, Johor

2.2 Organizational Chart

Hedy’s Organizational Chart

MASTER Rashidah Mohd Rashid

LEADER STOCKIST Andi Mohd Fauzi

STOCKIST Tn. Mohd Aswad

FOUNDER Nor Hiedayah Kaulan

AGENT Wan Nazima

AGENT Jabaniah Mahamud

AGENT Nur Delima

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4 2.3 Mission and Vision

2.3.1 Mission

 Strengthen the heart and soul of the team as a fighter in this life and the hereafter.

 To produce 10 Hedy’s millionaires in Malaysia in 2021.

 Creating an effective support network system among Hedy’s entrepreneurial team.

 Provide holistic training and guidance to Hedy’s entrepreneurs.

 Polishing the potential of entrepreneurs to succeed in business.

 Help Hedy’s entrepreneurs to be clearer with the goal of “Why do they need to be successful entrepreneurs?

 Preserve the taste and authenticity of local food products.

 Appreciating customers is like appreciating yourself.

 Meet the desire of customers: DELICIOUS!

 Offers speed in product delivery.

 Has a total of 20,000 Hedy’s entrepreneurs who introduce Hedy’s throughout Malaysia.

 Attract the attention of the Malaysian government to expand Hedy’s products to the international level.

 Has an international distributor who is one of Hedy’s Entrepreneur.

2.3.2 Vision

 Producing a successful millionaire entrepreneur to uphold the Traditional Malay biscuits product so famous all over Malaysia to the international level.

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5 2.4 Description of Products and Service

Hedy’s is a Food brand consisting of biscuits and is an Islamic brand product and is owned by Muslims and has been operated by Syarikat Hedy’s International Sdn. Bhd.

And has its Headquarters in Bandar Putra, Kulai, Johor. Hedy’s was also established in 2019 and managed under Syalldy Golden Enterprise with the production of its first product which is ‘Kuih Batang Buruk’ with only hundreds of agents and operates only at home.

However, in 2020, Hedy's has managed to take a new step by upgrading the company’s status to Hedy’s International Sdn. Bhd. Currently, Hedy’s operates in a new building consisting of the Managing Office and Stock Operations division located in Bandar Putra, Kulai. Apart from that, Hedy’s has also successfully produced other products namely ‘Kuih Bangkit Gula Melaka’ and ‘Maruku Shake’ as additional products.Therefore, all three of these products are available at agents who have registered under this company and to get more info about all these Hedy’s biscuit, customers can go to Hedy’s Facebook Page. In terms of the price of Hedy’s biscuit, it is very affordable and worth it because each price is less than RM 30 ringgit for Peninsular Malaysia and less than RM 40 ringgit for Sabah and

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6 Sarawak. We also provide ‘Cash on Delivery’ (COD) service for nearby customers and there is ‘Charge Delivery’ according to the area and there is also postage for customers who are outside the nearby area.

Although many consider Hedy’s to be a Raya biscuit and there are also skeptics who determine that the ‘Batang Buruk’ biscuit is eaten during the ‘Hari Raya’. However, the notion is wrong because Hedy’s is a snack that can be eaten every day, anytime and anywhere even outside of the ‘Hari Raya’ days. In a nutshell, Hedy’s can be eaten with coffee in the evening to replace banana fritters. In addition, Hedy’s can also be eaten while watching a movie instead of popcorn and Hedy’s can also replace curry puff or crackers to entertain guests who come to visit your house. Also, Hedy’s can also be used as a souvenir or handicraft if you visit your relatives’ house.

Market Segmentation

The target demographic and market segmentation of the business is at all ages. This is because, Hedy’s Premium ‘Batang Buruk’ product is the choice of Malaysians because there are already too many of these products on the market and become the talk of these biscuit fans. The proof is, many of the artists who have made a video review and the results and feedback found that Hedy’s products are very widely covered. These Hedy’s biscuits are delicious and premium quality. Therefore, when it is said that it is a premium product, it means that Hedy’s biscuits are not only of good quality, but it has also retained the original recipe and taste from Johor and has a very great management team.

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7 2.5 Price List

When it comes to premium, the price will definitely be less than its competitors, but for fans of ‘Batang Buruk’ biscuits, the price is not an obstacle to get it. It is true that the price of Hedy’s is RM 25.90 each and if compared to the price of biscuits from other brands on the market, it is definitely around RM 18 to RM 23. Therefore, although the price is a little expensive, but the quality, taste and deliciousness cannot be matched by other brands in the market. Because of that, Hedy’s is a brand that is no stranger, it will be an industrial brand such as Coca Cola, Milo, Colgate, Maggi and others and for sure when Hedy’s brand is mentioned, people will recognize the product.

The price of Hedy’s is the same in the whole of peninsular Malaysia, which is 25.90 for ‘Batang Buruk’ and ‘Bangkit Gula Melaka’ biscuits, but in Sabah and Sarawak, the price of both biscuits is a little expensive at RM 30.90. For the price of ‘Maruku Shake’ in Peninsular Malaysia is RM 20.90 and RM 25.90 for Sabah and Sarawak. In addition, the price for postage of these biscuits is around RM 10 and depends on the amount. A part from that, the price for ‘Cash on Delivery’ is depends on the Kilometer (Km) which is 0-5 kilometers the price of charge is RM 2 and for 5.1 kilometers to 10 kilometers the price of charge is RM 4 and more than 10 kilometers the price of charge will be increase up to RM 22 if up to 55 kilometers.

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8 3. FACEBOOK PAGE

3.1 Creating Facebook (FB) Page

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9 3.2 Costuming URL Facebook (FB) Page

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10 3.3 Facebook (FB) post – 14 Teaser

Teaser 1

Teaser 2

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11 Teaser 3

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12 Teaser 4

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13 Teaser 5

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14 Teaser 6

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15 Teaser 7

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16 Teaser 8

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17 Teaser 9

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18 Teaser 10

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19 Teaser 11

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20 Teaser 12

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21 Teaser 13

Teaser 14

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22 3.4 Facebook (FB) post – Copywriting (Hard sell)

Hard Sell 1

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23 Hard Sell 2

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24 Hard Sell 3

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25 Hard Sell 4

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26 Hard Sell 5

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27 Hard Sell 6

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28 Hard Sell 7

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29 Hard Sell 8

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30 Hard Sell 9

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31 Hard Sell 10

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32 Hard Sell 11

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33 Hard Sell 12

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34 Hard Sell 13

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35 Hard Sell 14

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36 3.5 Facebook (FB) post – Copywriting (Soft sell)

Soft Sell 1

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37 Soft Sell 2

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38 Soft Sell 3

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39 Soft Sell 4

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40 Soft Sell 5

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41 Soft Sell 6

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42 Soft Sell 7

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43 Soft Sell 8

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44 Soft Sell 9

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45 Soft Sell 10

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46 Soft Sell 11

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47 Soft Sell 12

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48 Soft Sell 13

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49 Soft Sell 14

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50 3.6 Graphics

 ‘Balang’ Edition

 Packaging (New Edition)

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51 3.7 Frequency of Posting

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52

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54 4. CONCLUSION

First of all, I am very grateful to be able to complete this assignment of my Social Media Portfolio under the subject of Entrepreneurship (ENT530). With this Portfolio it helps and gives me knowledge on how to manage my business. So, through this hard sell, soft sell and teaser, I have learned how to create a promotional sentence and be able to differentiate it because this way it is easier to attract the target interest about posting our product sales on Facebook Page.

Hence, by completing this Social Media Portfolio also I can know and earn more profit by advertising and promoting my products through Facebook Page. Besides that, I also learned how to be a real entrepreneur and how to handle my business and customers properly. My dedication and effort through this Portfolio helps me deal with clients and do my job with patience and love. With that, now I will take full responsibility to continue my business in the future and attract more customers to improve my business and get more profit.

Lastly, the knowledge I gained from this Social Media Portfolio was uncontrollable and I was so thankful to learn it. The biggest lesson I learned was that I can’t give up on achieving my dreams and I have to give my full commitment in every job given to me. In addition, I also learned how to plan and be more strategic in business to attract more customers and gain more loyal cutters and earn more profits