COVER PAGE
SOCIAL MEDIA PORTFOLIO deHanis Cosmetics
PRINCIPLES OF ENTREPRENEURSHIP (ENT530): CASE STUDY
FACULTY & PROGRAMME : FACULTY OF BUSINESS AND MANAGEMENT BA247
SEMESTER : OCT 2021 - FEB 2022
PROJECT TITLE : SOCIAL MEDIA PORTFOLIO
NAME : NURAIN NABILAH BINTI ZULKARNAIN (2021156031) NUR AINIL HUSNA BINTI MOHD AZMI (2021125813) LECTURER : MISS NUR NAJJAH BINTI ABD RAHIM
ii | P a g e ACKNOWLEDGEMENT
In the name of Allah S.W.T, The Most Gracious and The Most Merciful, we would like to express our utmost gratitude to the Almighty God that enables us to finish this task with all our best. We could not express enough thanks to our Principles of Entrepreneurship (ENT530)’s lecturer, Miss Nur Najjah binti Abd Rahim for her continued support and encouragement to do this task. We offer our sincere appreciation for the learning opportunities provided by her. Without her support and encouragement, we could not successfully do this task. She gave all her students knowledge and guided us from the beginning of this report and asked for the things we are not clear about until this report has been done correctly. She also gives us enough time to complete this task and gives some ideas to make our points right. Besides, we would like to thank our family members who understand and give us some space to do our tasks peacefully without any disturbance and give us some information about the topic we are working on for this task.
Not to forget, all the references we have referred to, either directly or indirectly, assisted
us make our report look perfect with clear and detailed information.
iii | P a g e EXECUTIVE SUMMARY
Dehanis Cosmetics is an agent for Dehanis products. It sells skincare products like scrubs, lip balms and others. The objective of this business is to promote the product even widely throughout the country. Our business was started on 17 November 2021. Since many people have problems with their skin especially during this pandemic, we decided to provide them with good organic skincare that can soothe their skin. The products are also affordable and can be used by both genders. According to the customers, their skin is getting better by using these products. Dehanis Cosmetics is spreading the sales using online platforms such as Facebook.
Customers can get information and ask anything they want to know on our Facebook as we are always active there. From this platform, we hope to reach our goals to get more customers and increase sales.
iv | P a g e TABLE OF CONTENT
COVER PAGE i
ACKNOWLEDGEMENT ii
EXECUTIVE SUMMARY iii
TABLE OF CONTENT iv
Go-Ecommerce Registration v
MyENT Certificate vii
1.0 Introduction of Business 1
1.1 Name and Address of the Business 1
1.2 Organizational Chart 1
1.3 Mision / Vision 1
1.4 Descriptions of Products 2
1.5 Price List 3
2.0 Facebook (FB) 4
2.1 Creating Facebook (FB) Page 4
2.2 Customizing URL Facebook (FB) Page 4
2.3 Facebook (FB) Post - Teaser 5
2.4 Facebook (FB) Post - Copywriting (Hard sell) 6
2.5 Facebook (FB) Post - Copywriting (Soft sell) 8
2.6 Feedbacks 10
3.0 Conclusion 11
v | P a g e Go-Ecommerce Registration
vi | P a g e
vii | P a g e MyENT Certificate
viii | P a g e
1 | P a g e 1.0 Introduction of Business
1.1 Name and Address of the Business
The name of our business is Dehanis Cosmetics. We use an online platform to generate and run our business. Specifically we use Facebook applications to market and sell our products.
Our Facebook Business is Dehanis Cosmetics. Our business is located at
1.2 Organizational Chart
Dehanis Cosmetics is a partnership business form as this business operated as a small business by two partners:
Nurain Nabilah binti Zulkarnain Nur Ainil Husna binti Mohd Azmi Figure 1 Organizational Chart
1.3 Mision / Vision
Mision: To provide good skin care that could satisfy customers.
Vision: To become a successful brand in beauty fields.
2 | P a g e 1.4 Descriptions of Products
Products Descriptions
Body Salt Scrub
● Made of Himalayan salt, cane sugar, jojoba oil, vitamin E
● Good exfoliator to get a smooth skin
● Use 2-3 times per week
● 200gm
Coffee Scrub
● Made of pure coffee, aloe vera, brown sugar, jojoba oil
● Benefits for anti-ageing, blackheads, dark spots/hyperpigmentation, and puffiness
● Use 2-3 times per week
● 100g
Lip Scrub
● Made by sugar, extract tomato, and honey
● Good to get rid of dead skin cells on the lips and soften the lips
● Use 2-3 times per week
● 30gm
Lip Oil
● Made of jojoba oil, vitamin E, castor oil, fruit flavours
● Have 5 flavours: strawberry, sweet peach, citrus, blueberry, honeydew
● 3 in 1 (can be lip balm - lip gloss - lip tint)
● It good to repair dry lips, dark lips, and can give a pinkish effect to the lip
● Also can be used as a blusher and make nails become healthy and pretty
● Can be used every day
3 | P a g e Fresh Oil
● Made of olive oil, vitamin E, lemon flavour, jojoba oil, aloe vera, and Vaseline
● Good to moisturise the dry skin, help to reduce acne/blemishes, dark spots/hyperpigmentation, dullness/uneven skin tone
● Can be used every night
● 10ml
Table 1 Descriptions of Products 1.5 Price List
Products Price
Body Salt Scrub RM25
Coffee Scrub RM25
Lip Scrub RM15
Lip Oil RM25
Fresh Oil RM19
Table 2 Price List
4 | P a g e 2.0 Facebook (FB)
2.1 Creating Facebook (FB) Page
Figure 2 Facebook Page 2.2 Customizing URL Facebook (FB) Page
https://www.facebook.com/dehanis.c0o
5 | P a g e 2.3 Facebook (FB) Post - Teaser
Figure 3 Facebook Post - Teaser
6 | P a g e 2.4 Facebook (FB) Post - Copywriting (Hard sell)
7 | P a g e Figure 4 Facebook Post – Hard sell
8 | P a g e 2.5 Facebook (FB) Post - Copywriting (Soft sell)
9 | P a g e Figure 5 Facebook Post – Soft sell
10 | P a g e 2.6 Feedbacks
Figure 6 Feedbacks
11 | P a g e 3.0 Conclusion
Overall, our business, Dehanis Cosmetics that sells cosmetic and skincare products has received quite recognition through social media especially in Facebook. We may infer that by running our company through a Facebook page, we are able to advertise and promote our services and goods while also raising awareness of our current business brand among Facebook users, particularly those who live in close proximity to our business location. We may also use this type of platform to provide the most recent information about our business activities or events.
Through this kind of platform, we are also able to post the latest updates of our business activity or event. In addition, it not only benefits our business but also for ourselves as well, as we are able to follow and update with the business trends nowadays by not only using Facebook, but also other available platforms, where we can enhance our knowledge and skills in IT. Then, it will prevent us from being an outdated businessman, but develop us by keeping up with the current development in our country. Therefore, as a start-up business that using Facebook page, we were able to achieve some of our goals with success and will be ongoing to achieve all of the products' targets in the future by expanding and conducting our business through other available social media and as well as improving our marketing strategy.
