BACHELOR OF ACCOUNTANCY (HONOURS) FACULTY OF ACCOUNTANCY (AC220)
PRINCIPLES OF ENTREPRENEURSHIP (ENT530)
SOCIAL MEDIA PORTFOLIO REPORT NIMSHEDAPS.CO
Prepared for:
MS NUR NAJJAH BINTI ABD RAHIM
Prepared by:AC220B4A
NO. NAME STUDENT ID
1. FATIN NABILAH BINTI MOHD RUSLAN 2020482936
2. NURUL NADIA BINTI MOHAMAD 2020819766
Submission Date:04 July 20225959
ACKNOWLEDGEMENT
First and foremost, we would like to take this opportunity to express our gratitude to Allah the Almighty for giving us the strength and ability to complete this assignment. We are very thankful that we successfully completed our social media portfolio report as one of the requirements for the Entrepreneurship Principles (ENT530) subject.
We would also like to express our appreciation to Universiti Teknologi Mara (UiTM) for giving us the opportunity to do this assignment. Through this assignment, we have gained more knowledge and prepared us to face the world of entrepreneurship. This assignment also gave us a little idea of how to be an entrepreneur in the future.
Apart from that, we would also like to express our deepest appreciation to our lecturer, Ms.
Nur Najjah Binti Abd Rahim for all the guidance that has been given to us since the first day of this assignment. She also gave us some ideas and motivation until we completed the assignment. Without her attention and care, we may not be able to complete it well.
Not to forget we would also like to thank our family and teammates who have contributed their part in completing this assignment. We really appreciate every moment, ideas and advice they give. Also, we would like to record our thanks to our colleagues who have been directly or indirectly involved in the completion of this assignment which enabled us to complete this assignment on time.
EXECUTIVE SUMMARY
NimShedaps.so is a partnership business based in Kelantan where we sell Choco Tub to customers where it comes from three types of cereals like Coco Rice, Mini Coco Crunch and Coco Ball. Our partnership business is owned by two partners consisting of Mrs. Fatin and Mrs. Nadia. We have created this business because one of our partners is very fond of eating choco jar, so to make a difference, we have tried our business with Choco Tub where it is the number one in Malaysia that uses the tub for choco jar.
As we are still new in this food and beverage industry, we are determined to take ourselves to another level by introducing our business to the world. It takes a lot of courage and full commitment to stand up and face the world while promoting this NimShedaps.co.
The purpose of this report is to acknowledge students on how to handle the business by using social media. As for us, we have created the Facebook Page named NimShedaps.co in order for us to promote our Choco Tub to the world.
Next, our prices that we set to our customers are also at a reasonable and affordable price where they can afford it. We also provide the best service to all customers where we always maintain a good attitude especially when we reply to messages from our customers in order to ensure the relationship between customers. In addition, we also take note of all the feedback from our customers where most of them love to try our Choco Tub.
Apart from that, we also devise our own strategies to ensure our sales can increase. The strategy we have used to grow our business is to create teasers for our new products. It is important for us to create a teaser because it is one of our marketing strategies that builds interest through curiosity to each customer. In addition, we also do some marketing known as hardsell and softsell where it helps us a lot to attract our customers to get a little knowledge about our Choco Tub. Not only that, we also provide relevant graphics for each copywriting to entice customers to buy and try our Choco Tub where it will impress every customer who sees our post. As a result, this strategy was successful because most of our Choco Tubs were sold out and we also reached our target even though we were still new in the business. But as far as we are concerned, we also need to follow other strategies to ensure our sales do not go down.
TABLE OF CONTENT
ACKNOWLEDGMENT 2
EXECUTIVE SUMMARY 3
TABLE OF CONTENTS 4
1.0 BUSINESS REGISTRATION 5
1.1 Go-Ecommerce Registration 5-7
1.2 MyENT Certificate 8-9
1.3 SSM Registration 10-11
2.0 INTRODUCTION OF BUSINESS 12
2.1 Name and Address of Business 12-13
2.2 Organizational Chart 14
2.3 Mission and Vision 15
2.4 Descriptions of Products Services 16
2.5 Price List 17
3.0 FACEBOOK (FB) 18
3.1 Creating Facebook (FB) Page 18
3.2 Customizing URL Facebook (FB) Page 19
3.3 Facebook (FB) Post – Teaser 20-22
3.4 Facebook (FB) Post – Copywriting (Hard sell) 23-38 3.5 Facebook (FB) Post – Copywriting (Soft sell) 39-54
3.6 Sales Report 55-56
4.0 CONCLUSION 57
5.0 APPENDICES 58-59
1.0 BUSINESS REGISTRATION
1.1 Go-Ecommerce Registration
Figure 1 : Go-E-commerce Business Profile of Fatin Nabilah and Nurul Nadia
Figure 2 : Go-E-commerce Institutional Information of Fatin Nabilah and Nurul Nadia
Figure 3 : Go-E-commerce Business Profile of Fatin Nabilah and Nurul Nadia
1.2 MyENT Certificate
Figure 4 : This is MyENT Fatin Nabilah’s Certificate
Figure 5 : This is MyENT Nurul Nadia's Certificate
1.3 SSM Registration
NimShedaps.co is a legal business and we registered our business under Suruhanjaya Syarikat Malaysia (SSM) on 2 June 2022.
Figure 6 : This is SSM Fatin Nabilah Binti Mohd Ruslan's Certificate
Figure 7 : This is SSM Nurul Nadia Binti Mohamad's Certificate
2.0 INTRODUCTION OF BUSINESS 2.1 Name and Address of Business
Figure 8 : The Logo of NimShedaps.co
As NimShedaps.co is a partnership business, it is owned by both of us where we become a dropship of Nims Adeliciousz. It was established in 2014 and is run by a successful female entrepreneur, Tengku Norhanim Binti Tengku Othman or known as Kak Nim. So when we became the dropship of her products, we had produced the name ‘NimShedaps.co’ by retaining his name. The word ‘Nims’ is the original name of the Choco Tub product, and the word ‘Shedaps’ is taken because it is so tasty and delicious with chocolate coated on grains such as Coco Rice, Mini Coco crunch and Coco Ball. Therefore, we have formed the name Nimshedaps.co for our business with a combination of those two words. Our business slogan is
‘only the best’ which shows that our product is the best Choco Tub in the town since it will make everyone who tastes it happy.
The business commenced on 2 June 2020 and it is located at Kampung Kubang Nibong Beris Kubur Besar 16050 Bachok, Kelantan. It is a strategic venue since it is located in the city and easy to find. We have decided to become a dropship to start-up our business in order to gain more knowledge about the business. NimShedaps.co is an online business where we use Facebook and WhatsApp to connect with our customers.
As for our target market, the aim of NimShedaps.co is for the young and old people aged between 13 to 60 years old but it may be enjoyed by all kinds of people with various ages and backgrounds as the Choco Tub we provide is suitable to all ages. NimShedaps.co also focuses on the people who are known as the chocolate lovers because our Choco Tub is made from the premium chocolate which can fulfill their cravings. Our Choco Tub is the best Choco Tub in the
town because it will delight every customer who eats it because it can fill their stomach with something tasty and delicious. Furthermore it is also the first Choco Tub in Malaysia.
Name of Business NimShedaps.co
Business Address
Facebook Page NimShedaps.co
Telephone number
Form of Business Partnership
Main Activity Retail Sale of Food Product Date of Commencement 1 June 2022
Date of Registration 2 June 2022
Registration Number 202203138410 (003403899-V)
Name of Bank Bank Islam Malaysia Berhad (BIMB) Bank Account Number
Table 1 : The Details of NimShedaps.co
2.2 Organizational Chart
Figure 9 : Organisational Chart of NimShedaps.co
Tengku Norhanim is the owner of this business. She is the owner of Nims Adeliciousz company. In Nims Adeliciousz, they have got the stockist, the master agent, the agent, and also the dropship. We as a dropship for Nims Adeliciousz, have formed our new name to start a business called NimShedaps.co where it is known as a form of partnership business.
2.3 Mission and Vision
We believe that every business has their own mission and vision in order to run their business according to their own goals that they want to achieve. As for NimShedaps.co, we also have our own mission and vision for our business so that we know what we want to achieve in the short term and long term.
MISSION
● To provide a delicious Choco Tub where our customers can enjoy anytime with premium chocolate at affordable prices.
● To serve crispy cereal in melted chocolate which can fit the tastes of all consumers.
● To serve the great taste of Choco Tub and bring the joy of eating to everyone.
VISION
● To provide the customer with a variety of products to choose in the future while maintaining good quality and services.
2.4 Descriptions of Products Services
Figure 10 : NimShedaps’s Choco Tub
Nimshedaps.co is a business that offers a variety of Nims Crispy Choco Tub with an affordable price. It has a few types of cereal such as Coco Rice, Mini Coco Crunch and Coco Ball. The reason we have a variety of cereal products is that we know that each person has his or her own preference, thus, by doing this strategy, they can choose what they like. As we can see on the market, there are so many people who use Coco Rice and Mini Coco Crunch as their cereal, however, in order to make our product different from the others we offer our new product which is Coco Ball where nobody else has ever done it. It can be said that this is one of our competitive advantages. Other than that we use different packaging that is unusual for others. In addition, we offer high- quality chocolate which has a “premium taste”.
The reason we are selling this product is because it is based on chocolate which is the most favourite by everyone especially children and teenagers. Instead of eaten just like that,it can also be eaten together with other foods such as bread. As it is the first Choco Tub in Malaysia, we believe that we can expand our product so that it will be better known because it has many advantages. Our product is easy to eat and easy to carry to anywhere. The customer does not need to heat it before eating because the chocolate has already melted. Besides, the tub is large and full of cereal and chocolate.
As for the services, we as the dropship of the Nims Adeliciousz have placed the order from our customer directly to the headquarters of Nims Adeliciousz which are located atPetaling Jaya, Selangor. The process of packing the parcel will be done by the staff there while for the delivery, we use a few couriers such as J&T and Ninja Van to make sure the courier can cover all the customer’s area.
2.5 Price List
PRODUCTS NAME AND PRICE (RM)
NIMS Crispy Choco Tub Coco Rice
RM13
NIMS Crispy Choco Tub Mini Coco Crunch
RM15
NIMS Crispy Choco Tub Coco Ball
RM15
Table 2 : The Name and Price List of The Products
3.0 FACEBOOK (FB)
As we started our business, we had created our facebook page in order to expand our business. The purpose is to promote our Choco Tub to the customers among Facebook users especially to those who are chocolate lovers since our grains are coated by the premium chocolate and also for those who live nearby to our business area where they can get our Choco Tub easily.
In addition, we are also aware that society nowadays is more geared towards online platforms because they only need to find the information they want and thus it will get the information easily because everything is at their fingertips. Therefore, creating a Facebook Page is a good medium where we can connect with our customers easily. For us, we have created our own Facebook Page called NimShedaps.co where we post teasers for each new product to be launched. Not only that, we also include posts on hardsell and softsell for our customers to show them the information and benefits about our products.
3.1 Creating Facebook (FB) Page
Figure 11 : The Facebook Page of NimShedaps.co
3.2 Customizing URL Facebook (FB) Page
URL Facebook pages :www.facebook.com/nimshedaps.co
Figure 12 : The customizing URL Facebook page of NimShedaps.co
Figure 13 : The Total Likes of Our Facebook Page
3.3 Facebook (FB) Post – Teaser
As a start to running this business, we have made a teaser as one of the business promotion techniques we run. It aims to create curiosity and potential customers waiting to get our NimShedaps.co products. For photo or video teasers about this product, we post about one or two teasers per day and the number of teasers we post is eleven teasers. For each of these teasers we have made a count of seconds. We also made a teaser for our new Choco Tub which is Coco Ball and we also made some quizzes for them to guess the new name of our Choco Tub. After a few days we posted this photo and video teaser, then we opened the order by posting photos and copywriting on prices, product types, testimonials and others.
Teaser
3.4 Facebook (FB) Post – Copywriting (Hard sell)
Hard Sell 1
Hard Sell 2
Hard Sell 3
Hard Sell 4
Hard Sell 5
Hard Sell 6
Hard Sell 7
Hard Sell 8
Hard Sell 9
Hard Sell 10
Hard Sell 11
Hard Sell 12
Hard Sell 13
Hard Sell 14
Hard Sell 15
Hard Sell 16
3.5 Facebook (FB) Post – Copywriting (Soft sell)
Soft Sell 1
Soft Sell 2
Soft Sell 3
Soft Sell 4
Soft Sell 5
Soft Sell 6
Soft Sell 7
Soft Sell 8
Soft Sell 9
Soft Sell 10
Soft Sell 11
Soft Sell 12
Soft Sell 13
Soft Sell 14
Soft Sell 15
Soft Sell 16
graphics= 4 marks
3.7 Sales Report
Figure 14 : The Sales Report of NimShedaps.co in Go-Ecommerce
NimShedaps.co is currently making a sale for more than RM61. The table below shows our customer information about who is buying our product.
DATE CUSTOMER INFORMATION
13 June 2022 Zuraidah Binti Che Muda
52 Kampung Banggol Tok Esah, Manir, 21200 Kuala Terengganu, Terengganu.
14 June 2022 Niphasorn A/P Eh Ra
Kg Jubakar Darat 16200 Tumpat Kelantan.
15 June 2022 Nurul Ain Faqihah Binti Yusof Fauzi
C 86 Rakr, Kampung Mengabang Lekor, Batu Rakit, 21020 Kuala Nerus, Terengganu.
16 June 2022 Siti 'Aisyah Najwa Binti Zunaidi
56A Lorong Satu Jalan Paip Parit Sakai 84000 Muar Johor.
17 June 2022 Nur Aina Binti Ahmad Mustapha
Kampung Beris Kubur Besar 16350 Bachok, Kelantan.
18 June 2022 Nur Farah Wahida Binti Mohd Sanusi
PT2196 Taman Ayuni Batu 10 Batang Merbau 17500 Tanah Merah, Kelantan.
19 June 2022 Nur Afrina Natasha Binti Zainudin
Tepi Tangki Air Ketereh, 16450 Ketereh, Kota Bharu, Kelantan.
4.0 CONCLUSION
We are grateful that we were able to complete this social media portfolio successfully.
We have gained a lot of new experiences, and it has been incredibly helpful for all of us to be a part of this business. We are hoping that our business will continue to grow smoothly in the future. We have a dream to further the product, namely Nims Crispy Choco Tub more widely throughout Malaysia. We believe that Nims Crispy Choco Tub that we bring will be an attraction for our customers. Further, making our Nims Crispy Choco Tub different from other competitors and we are able to compete in the market.
By completing this social media portfolio, NimShedaps.co can gain more knowledge on how to create effective strategies for our business by using a Facebook Page to connect our products to our customers. As for that, we use hardsell and softsell copywriting where it helps us a lot to attract our customers to get a little knowledge about our Choco Tub. When we plan our business effectively, we can check our assumptions, track our progress and see new developments right from the beginning, allowing us to adjust accordingly as we are new in this food and beverages industry.
Our goal is to make a significant profit in our business, despite the fact that there are lots of competitors in this industry. As we are very committed and have excellent collaboration from both of us as a partnership, we can compete in the market successfully. We also hope that, with our dedication and hard work, we will be able to recognize our aim of becoming the world's leading consumer company for these foods and beverage products, as well as expand our brand internationally. NimShedaps.co is a product that must be tried by everyone. It is because as stated in our mission, we want to bring joy in every bite for those who eat our choco tub.
We hope that we can achieve all the mission and vision and our business can be successful. Besides, we also will keep on promoting on social media and improve our marketing strategy to expand the business over the world. We will take full responsibility and dedication, and there is no doubt that we will succeed in achieving all of our goals. We are also motivated to take each opportunity that comes our way, directly or indirectly, in order to improve our business performance in the future.
5.0 APPENDICES
Figure 15 : The Feedback from Our Customer
Figure 16 : The Choco Tub of NimShedaps.co captured by Our Customer
