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UNIVERSITI TEKNOLOGI MARA

TAKAFUL CHALLENGES IN MALAYSIA FROM TAKAFUL

AGENTS PERSPECTIVE

SITI NURHAZIQAH BINTI SANUSI

Academic writing submitted in partial fulfilment of the requirements for the degree of

Diploma in Muamalat

Academy of Contemporary Islamic Studies

February 2021

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ABSTRACT

Takaful is an Islamic Insurance used bythe Muslim community all around the world.

In Malaysia,there are many companies that offer Takaful servicesto the communityby offering different products and benefits from differentcompanies. However, thereare still a handful of Muslims who still do not have a comprehensive understanding of Islamic insurance causing the existence of challenges and obstacles from companies that offer Takafulproducts in Malaysia. These obstacles andchallenges can be seen especially among Takaful agents orconsultants because they are a group that is closer to the community because with the services provided by them it will attract more Takafulusers. Therefore, the writing ofthisstudywas held to understand more deeply about Takaful as well as the challengesand obstaclesthat occur incompanies thatoffer Takaful. The objective of this study can be achieved because theresult of findings from interviews held with Takaful agents or consultants in several companies in Malaysia thatofferTakafulproducts.

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ACKNOWLEDGEMENT

Firstly, I wish to thank God forgivingmethe opportunity for completing this long and challenging journey successfully. My gratitude and thanks go to my supervisor Dr.

Hamizah Muhammad for the support, patience and ideas in assisting me with this project. I also would liketo express my gratitude to the Takaful Agents from different company which are from AIA Public Takaful, Hong Leong MSIG Takaful, from Prudential BSN Takaful and EtiqaTakafulfor providing the facilities, knowledge and assistance during the interview sessions.

Myappreciation goes to myfriends for helping me with this project even we have to face difficulties which stay at home while completing this project due to Pandemic Covid-19.

Finally, this thesis is dedicated to both of my mom and dad for the vision and determination to educate me. This piece of victory is dedicated to both of you.

Alhamdulillah.

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TABLE OF CONTENTS

Page

AUTHOR'SDECLARATION i

ABSTRACT ii

ABSTRAK iii

ACKNOWLEDGEMENT iv

TABLE OF CONTENTS v

LIST OF TABLES vii

LIST OF ABBREVIATIONS/NOMENCLATURE viii

CHAPTER ONE: INTRODUCTION 1

1.1 RESEARCHBACKGROUND 1

1.2 PROBLEM STATEMENT 2

1.3 RESEARCHOBJECTIVES 3

1.4 RESEARCHQUESTIONS 3

1.5 SCOPEOF THE STUDY 3

1.6 SIGNIFICANCEOFTHE STUDY 3

1.7 CONCLUSION 4

CHAPTER TWO: LITERATURE REVIEW 5

2.1 INTRODUCTION 5

2.2 OVERVIEWOF TAKAFUL 5

2.3 TAKAFUL DEMAND FROM SOCIETY 9

2.4 CHALLENGESIN TAKAFUL 10

2.5 TAKAFULAGENT 11

2.6 CONCLUSION 12

CHAPTER THREE: RESEARCH METHODOLOGY 13

3.1 INTRODUCTION 13

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3.2 RESEARCHINSTRUMENTS 13

3.3 RESEARCHPARTICIPANTS 13

3.4 DATACOLLECTION 14

3.5 DATAANALYSIS 14

3.6 CONCLUSION 15

CHAPTERFOUR: RESULTS AND DISCUSSIONS 16

4.1 INTRODUCTION 16

4.2 QUALITATIVE ANALYSIS: INTERVIEW 16

4.2.1 CUSTOMERS UNDERSTANDING ABOUTINSURANCE AND

TAKAFUL 22

4.2.2 DETERMINATION OF TAKAFUL PRODUCTS FROM

CUSTOMERS 26

4.2.3 TAKAFUL INDUSTRYCHALLENGESINMALAYSIA 28

4.2.4 CUSTOMERSAWARENESS 31

4.2.5 TAKAFULACCEPTANCE BY MUSLIMS 32

4.3 CONCLUSION 34

CHAPTER FIVE: CONCLUSION ANDRECOMMENDATIONS 36

5.1 INTRODUCTION 36

5.2 SUMMARYOFTHIS STUDY 36

5.3 RECOMMENDATIONS TO SUSTAIN THE TAKAFULINDUSTRY IN

MALAYSIA 37

5.4 CONCLUSION 38

REFERENCES 39

APPENDICES 44

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Referensi

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