I hereby grant to the University of the Philippines a non-exclusive, worldwide, royalty-free license to reproduce, publish and publicly distribute copies of this thesis or dissertation in any form in accordance with the provisions of applicable law, the provisions of the UP IRR policy and any contractual obligations, as well as more specific permission designations on the front page.". This thesis entitled Mapping the ASEAN Wave: A Catalog Analysis of ASEAN Content on Netflix is hereby accepted by the Faculty of Management and Development Studies of the U.P. The Open University, in partial fulfillment of the requirements for the MA in ASEAN Studies. GARILAO is completing his master's degree in ASEAN at the University of the Philippines Open University (UPOU).
He received his Bachelor of Arts in Film from the University of the Philippines Film Institute (UPFI) and had internship experience at Green Age Film Production in Yangon, Myanmar. He is an alumnus of the Asian Film Academy (AFA) and a fellow at the Salzburg Global Seminars Young Cultural Innovators (YCI) forum. A member of the Philippine International Studies Organization (PHISO) and the Philippines Communication Society (PCS), his primary focus includes global media flows, international communication, cultural policy-diplomacy and decolonial studies.
He is a board member of the Society of Filipino Archivists for Film (SOFIA), and an executive board member of the National Committee on Cinema (NCC) – National Commission for Culture and the Arts. Laranjo (Kuya Ron), and Sir Mark Ysla (Kuya Mark), thank you for constantly encouraging me since 2013 in Korea.
Abstract
Implications of the State of ASEAN Content on Netflix to the Realization of an ASEAN Community.
List of Tables
List of Acronyms
INTRODUCTION
- Background and Statement of the Problem
- Research Objectives
- Purpose of the Study
- Netflix in the ASEAN
- Current Landscape of Global Media Flow Studies
- Media Flow and ASEAN Integration
- ASEAN Netflix and Catalog Analysis
The term ASEAN Wave first appeared in the inaugural issue of the ASEAN-Korea Journal in 2019. In the open forum article of the ASEAN-Korea Journal, Yang Woo-yeon, senior manager of CJ ENM, and Hon. To open a more objective discourse on the ASEAN wave in the context of regional integration studies, this research looks at the state of the intra-regional.
What are the implications of the state of ASEAN media in Netflix for the realization of an ASEAN community. Once a panoramic view of the state of ASEAN media in the region is provided and analyzed in relation to ASEAN community building, then this research has achieved its purpose. In the context of the ASEAN, this research attempts to connect global media flow studies with the concept of regional integration and tries to explore the current state of ASEAN media on the popular SVOD platform Netflix.
The emergence of Netflix in Southeast Asia presents several opportunities and challenges for the development of the region. Following a similar approach conducted by Lobato (2019), a quantitative catalog analysis of the ASEAN Netflix catalogs is a credible starting point to understand the state of ASEAN media landscape in the age of Netflix.
METHODOLOGY
- Data Collection and Analysis
- Data Collection: Process
- Data Collection: Limitations
- ASEAN Audiovisual Industry
- ASEAN in Netflix
- Netflix Cambodia
- Netflix Indonesia
- Netflix Malaysia
- Netflix Philippines
- Netflix Singapore
- Netflix Thailand
- Netflix Vietnam
- Audience preference
- Netflix Indonesia
- Netflix Malaysia
- Netflix Philippines
- Netflix Singapore
- Netflix Thailand
- Netflix Vietnam
- The state of ASEAN audiovisual media content on Netflix
- The factors influencing the state of ASEAN content on Netflix
- Digital Divide
- ASEAN’s Policy on OTT Services
- Implications of the state of ASEAN content on Netflix to the realization of an ASEAN Community
- Summary
- Recommendations and Future Directions
- Indonesia - 290 Titles
The coded Southeast Asian titles can be found in the appendix (see Appendix A), as well as the data on the Top 10 most watched movies and TV shows in the Netflix catalog of the 6 ASEAN countries from July 4, 2021 to May 1, 2022 (see Appendix B). Identifying the frequency of the titles in the Top 10 list is crucial in this research as it will create a starting point for identifying the audience's viewing preferences. De la Rosa (2015) studied the developments of the film industry in ASEAN and stated that half of ten.
In the 1920s, the first Burmese documentary, footage of the funeral procession of a highly respected Burmese independence activist, U. Filmmaking became a key tool in the struggle for Burmese national independence in the 1930s” (Grøn, 2016). In 1962, a revolutionary council led by General Ne Win replaced the civilian government with a military regime in a coup d'état, bringing the slogan "Burma Road to Socialism" inspired by rising communism in Asia and Europe.
Although these historical backgrounds influenced the development of Burmese cinema, to date, a new wave of filmmakers equipped with digital technologies is pushing Myanmar cinema into international forums, such as Maw Naing's "The Monk". 2014) at the international film festival in Karlovy Vary; and Wera Aung's "The Robe" (2016) at the 21st Busan International Film Festival. However, film production during this period was very small, as reported by the Film Daily Yearbook in 1930, which stated that “domestic film production
The audiovisual history of the ASEAN region is closely related to and influenced by decades of Western colonialism in the region. Knowing the percentage of Southeast Asian titles available across Netflix's catalogs within the region is essential in developing this research. The Netflix Top 10 data in the ASEAN region can be found in the appendix (see appendix 3).
Indonesian subscribers preferred to watch US-made titles, as US films were often in the top 10 on the platform (see Figure 11 below). The table below lists Southeast Asian titles that may make the top 10 list, which is often dominated by US film titles (see Table 6). The following table (see Figure 14 below) shows how Southeast Asian titles fared on Netflix in the Philippines, with notable presence of local TV series “The Promise: Season 1” and “A Love to Last: Season 1” where both series can stay on the list for 23 weeks or 18 weeks, respectively.
The implications of the state of ASEAN content on Netflix in realizing an ASEAN Community and an ASEAN Community. Quantitative analysis of the ASEAN media catalog in the US and South Korean Netflix catalogs. In the case of the Korean Wave, South Korean titles are being consumed at home and abroad.
Films and TV shows in the Netflix catalog of 6 ASEAN countries July 4, 2021, to May 1, 2022
- Top 10 Films Indonesia
