HOLY ANGEL UNTVERSITY

HOLY ANGEL UNTVERSITY

Business ethics practices of banks in Angeles City: The impact on the banks' image and

trust

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A Thesis Presented to the

Faculty of the Graduate School of Business Holy Angel University

ln Partial Fullfillment of

tfie

Requirements for the Degree

tastsr

of Business

ilanagement

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October 2009

HOLY ANGEL UNIVERSITY

of banks in Angeles : The impact on the banks' image and

trust

Wilfrido

E. Concepcion

ABSTRACT

The purpose of the research is to identify the dominant and best practices of banks in Angeles City which improve image,

and trust in

response

to a

global financial crisis,

and

to determine the impact on banks. This study will be signifieant for other organizations and professionals. The study covered (31) banks with 724 respondents. Descriptive statistics, and

regression analysis were ^utilized. Four

^survey

questionnaires were circulated. There were 58 practices (X) and

22 (Y)

indicators. Both dominanUbest,

and the

least

observed practices

^were

the most

^critical,

Comments/suggestions

were taken. There was

no relationship between

X

and

Y.

The banks enjoyed

a

good image, and were dependable.

The

crisis has

no

adverse

impact.

Recommendations, managerial implication, and future research design were discussed.