HOLYANGEL I]NIVERSITY

HOLYANGEL I]NIVERSITY

IMPROVING CATE JUAN'S OPERATIONS

A Business Research Presented to the Faculty of the Grsduatc School

Holy Angel University Angeles City

In Prrtial Fullillment

of the Rcquirements for the Dcgree Master of Business Management

Chrysanta Sfifilrtguez

Augusl2fi)7

Improving Cafd Juan's Operations

Improving Cafd Juan's Operations Chrysanta S. Rodriguez

/It h^

been said many times that "one way to learn the hospitality business is to go

work

in

it

and acquire the necessary skills

to

operate the business".An the same tone, the best way to become

familiar with

foodservice operations is to work in

one. It

is

in

this light that

tloly

Angel University works very hard to produce

highly

skilled and above-average students. Aside

from

classroom and practical

fraining

they have to be given

maximum exposwe of the industry to become more competitive.

This study was conducted to review the marketing operation

of

Caf€ Juan and to position it in line

with

the currenttarget market and show opportunities and shengths towards realigning

strategies.

'Ihe

_{result of} the marketing audit shows that Caf€

Juan is weak internally and strategies must be adopted

to

strengthen the internal organization. Clafd Juan is a coffee shop that least sells espresso-based products.

In

line with this, promotional tools must tre used to boost the sales

ofcoffe

items and change the image into a restaurant based operations.

HOLYANGEL UNIVERSITY