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PHILIPPINE ETHNIC FOOD ROADMAP (CY 2011-2016)

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2012

2011

2013

2014

2015

2016

Cassava Flour, Ube Powder, Ginger Brew, Vegetables: pickled, dried leaves

Longaniza, Chicharon, berry wines, unprocessed cheese

Dried Fruits and Juices, Coconut Juice, Chichacorn, Pili Products, Dried Danggit, Bagoong, Eggs: balut/salted, Suman/Biko Raw materials sources established (R&D)

Drafted standards for 3 products: rootcrops flour, ginger brew, pickled vegetables X Improved process/product (shelf life, packaging, label design, food safety systems)

Developed X prototype equipment (processing and post harvest) Trained companies on values, product quality, food safety

Laboratory Upgrading (accreditation + new services)

Y New product developed/X improved process/product transferred to industry Industry: Plants upgraded

Raw materials sources established (R&D)

Drafted standards for 3 products: suman/biko, vegetables: frozen, dried leaves

X improved process/product (shelf life, packaging, label design, food safety systems) Industry: Plants upgraded

Y Newly developed product transferred to industry Developed database for food contaminants

Developed X prototype equipment (processing & postharvest) Trained companies on values, quality, food safety

Y Newly developed product/process technology transferred to industry

6 Improved process/product (shelf life, packaging, label design, food safety systems)

Raw materials sources established (R&D) Industry: Plants upgraded

Developed X prototype equipment (processing & postharvest) Trained companies on values, quality, food safety

Laboratory Upgrading (accreditation + new services)

Increased supply based

Minimized rejections

Increased number of players

Market research and promotion

NTBs and TBs

Mapped resources Information disseminated

X Products included in inbound and outbound

Monitored products for compliance to market

X Products included in inbound and outbound missions

Provided support mechanisms (technical and financial) Implemented clustering program

X Products included in inbound and outbound missions

Established database: market preference, products, buyers, requirements, suppliers, etc.

X Products included in inbound and outbound missions

Monitored implementation of Trade Agreements

MARKETING STRATEGY

INDUSTRY STRATEGY

Laboratory Upgrading (accreditation + new services)

20 + Y sustainable and globally competitive

food products

X number of additional companies

X number of additional companies

X number of additional companies

X number of additional companies

PHILIPPINE ETHNIC FOOD

ROADMAP (CY 2011-2016)

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