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Are mass media practitioners not true professionals? A study on mass communications students' perception towards licensure examination

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A R E M A SS M E D IA P R A CT IT IO N E R S N O T TR U E P R O F E S SIO N A L S ? A ST U D Y ON M A SS C O M M U N IC A T IO N ST U D E N T S’ PERCEPTIO N T O W A R D S

L IC E N SU R E E X A M IN A T IO N

A Research Paper Presented to

The Department o f Languages, Mass Communication and Humanities Central Philippine University

Iloilo City

In Partial Fulfillment o f the Requirements

In MassCom 325 (Research Paper in Mass Communication)

by

Ma. Lalyn S. Harder

March 2014

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A R E M A SS M E D IA P R A C T IT IO N E R S N O T T R U E P R O F E S SIO N A L S ? A ST U D Y ON M A S S C O M M U N IC A T IO N ST U D E N T S’ PERCEPTIO N T O W A R D S

L IC E N SU R E E X A M IN A T IO N

by

Ma. Lalyn Harder

A B S T R A C T

This is an exploratory research study designed to determine the perception o f 4th year Mass Communication students o f Central Philippine University and West Visayas State University in Iloilo City during the Second Semester o f S .Y . 2012-2013 towards Licensure Examination. Specifically, the study answered the following objectives (1) determine the profile o f the respondents, (2) determine whether the respondents are in favor or not on having a Licensure Examination among MassCom graduates, (3) determine the respondents perception on the advantages o f having a Licensure

Examination, (4) determine the respondents’ perception on the disadvantages o f having a Licensure Examination.

This research study used the survey method and validated researcher-made questionnaire as its instruments. It was concluded that (1) most o f the respondents were female, (2) majority o f the respondents were from West Visayas State University, (3) majority o f the respondents were in favor o f Licensure Examination for Mass

Communication graduates, (4) majority o f the respondents want to be called a Licensed Mass Communicators, and (5) most o f the respondents agreed that many are working in media although they are not a MassCom graduate.

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