Table 3.1 All Samples Statistics Description:
Characteristics Descriptive Statistics
Nationality Thailand: 155 (44%)
China: 198 (56%)
Marital Status Single: 287 (81%)
Married: 66 (19%)
Gender Female: 217 (61%)
Male: 136 (39%)
Education Below Bachelor’s degree: 11
(3%)
Bachelor’s degree:171 (49%) Master’s degree: 163 (46%) Doctoral degree: 8 (2%)
Type of Job Part time: 14 (4%)
Full time: 339 (96%)
Work Experience(years) 0-3: 218 (62%)
4-6: 71 (20%) 7-10: 28 (8%) 11-15: 21 (6%) Over 16: 15 (4%) Are you allowed to use social media at work? Allowed: 323 (92%)
Not allowed: 30 (8%) To what extent the social media use related to
work?
Not related: 32 (9%) Just a little: 73 (20%) Moderate: 98 (28%) Pretty much: 105 (30%) Highly related: 45 (13%)
Table 3.2 Comparative Statistics Description: Chinese and Thai Sample
Characteristic Descriptive Statistics
Chinese Sample Thai Sample
Age Mean: 27.47
Standard deviation: 6.020 Mean: 29.68
Standard deviation: 5.595 Marital Status Single: 150(76%)
Married: 48(24%)
Single: 137(88%) Married: 18(12%) Gender Female: 131(66%)
Male: 67(34%) Female: 86(55%)
Male: 69(45%) Education Below bachelor’s degree: 8(4%)
Bachelor’s degree: 101 (51%) Master’s degree: 84(42%) Doctoral degree: 5 (3%)
Below bachelor’s degree: 3(2%) Bachelor’s degree: 70(45%) Master’s degree: 79(51%) Doctoral degree: 3(2%) Type of Job Part time: 12(6%)
Full time: 186(94%)
Part time: 2(1%) Full time: 153(99%) Work
Experience (years)
0-3: 144(73%) 4-6: 28(14%) 7-10: 5(3%) 11-15: 10(5%) Over 16: 11(5%)
0-3: 74(48%) 4-6: 43(28%) 7-10: 23 (15%) 11-15:11 (7%) Over 16: 4(2%) Social media
use at work Allowed: 172(87%)
Not allowed: 26(13%) Allowed: 151(97%) Not allowed: 4(3%) Social media
use related to work
Not related: 30 (15%) Just a little: 56(28%) Moderate: 33(17%) Pretty much: 39(20%) Highly related: 40(20%)
Not related: 2(1%) Just a little: 16 (10%) Moderate: 65 (42%) Pretty much: 66 (43%) Highly related: 6(4%)
Table 3.3: Measurement Scales
SOCIAL MEDIA USE AT WORK (Kankanhalli et al., 2005)
SW1: I often use social media to obtain work-related information and knowledge.
SW2: I regularly use social media to maintain and strengthen communication with colleges in my work.
SW3: At work, social networking sites have become part of my daily routine.
TRUST (Levin and Cross, 2004)
TRU1: I assumed that members in the virtual community created by social media would always look out for my interests.
TRU2: I assumed that members in the virtual community created by social media would go out of their ways to make sure I was not damaged or harmed.
TRU3: I felt like members in the virtual community created by social media cared what happened to me.
TRU4: I believed that members in the virtual community created by social media approached their jobs with professionalism and dedication.
TRU5: Given members in the virtual community created by social media track record, I saw no reason to doubt their competence and preparation.
SOCIAL NETWORKING (Chow and Chan, 2008)
SN1: I have developed good relationships with my colleagues in the virtual community created by social media.
SN2: I have built a social network with my colleagues in the virtual community created by social media.
SN3: I have cultivated ties with my colleagues in the virtual community created by social media.
SHARED LANGUAGE (Nahapiet and Ghoshal, 1998)
SL1: Members in the virtual community created by social media use common terms or jargons.
SL2: Members in the virtual community created by social media use understandable communication pattern during the discussion.
SL3: Members in the virtual community created by social media use understandable narrative forms to post messages or articles.
KNOWLEDGE SHARING (Ma and Yuen, 2011)
KS1: The advice I receive from other members using the social media has increased my understanding.
KS2: The advice I receive from other members using the social media has increased my knowledge.
KS3: The advice I receive from other members using the social media allows me to complete similar tasks more efficiently.
KS4: The advice I receive from other members using the social media allows me to improve the quality of similar work.
KS5: The advice I receive from other members using the social media allows me to conduct similar tasks with greater independence
Table 4.1 Composite Reliability Coefficients and Cronbach’s Alpha
Reliability Indicators SW TRU SN SL KS Composite Reliability 0.879 0.900 0.918 0.882 0.933 Cronbach’s Alpha 0.826 0.860 0.867 0.799 0.909 Notes: *SW= social media use at work, TRU= trust, SN= social networking, SL=
shared language, KS= knowledge sharing
Table 4.2 Factor Loadings
ITEMS SW SN TRU SL KS
SW1 0.824
SW2 0.881
SW3 0.880
SN1 0.893
SN2 0.873
SN3 0.899
TRU1 0.799
TRU2 0.827
TRU3 0.785
TRU4 0.804
TRU5 0.791
SL1 0.818 SL2 0.877 SL3 0.838
KS1 0.840
KS2 0.843
KS3 0.896
KS4 0.887
KS5 0.817
Notes: *SW= social media use at work, TRU= trust, SN= social networking, SL=
shared language, KS= knowledge sharing
31 Table 4.3 Correlations among Latent Variable and Discriminant Validity Indicators
VA NA GEN AGE EDU TW SW SN TRU SL KS
NA (1)
GEN .109* (1)
AGE -.205*** -.064 (1)
EDU -.079 -.071 .006 (1)
TW -.151** -.085 .090 .108* (1) SW .230*** .001 -.085 -.012 .275*** (.862)
SN .269*** -.007 -.097 -.071 .164* .681*** (.889) TRU .040 -.009 -.075 -.020 .235*** .434*** .611*** (.801)
SL .159** .139 -.089 .008 .111* .431*** .487*** .505*** (.845) KS .248*** .040 -.073 -.014 .185*** .473*** .572*** .568*** .611*** (.857)
Notes: *Spearman correlation coefficients are reported; square roots of average variance abstracted are in parentheses.
VA=variables; NA=nationality; GEN=gender; EDU=educational level; TW=to what extent do you think social media use is related to work; SW= social media use at work, TRU= trust, SN= social networking, SL= shared language, KS= knowledge sharing
Table 4.4 All Samples Standard Coefficient and R-squared (1)
Dependent Variable Trust
(1)
Social Networking (2)
Shared Language (3)
Social Media Use at Work 0.392*** 0.681*** 0.426***
Control Variables
Gender -0.003 -0.016 0.138**
Age -0.054 -0.039 -0.045
Education -0.030 -0.062 0.022
Social media use is related to
work 0.135* -0.015 0.007
R-square 0.206 0.470 0.208
Notes: *** p<.001; ** p<.01; * p<.05,
Table 4.5 Chinese and Thai Sample Standard Coefficient and R-squared (1)
Dependent variable
Trust Social Networking Shared Language Chinese
sample
Thai sample
Chinese sample
Thai sample
Chinese sample
Thai sample
(1) (2) (3) (4) (5) (6)
Social Media Use at Work
0.384*** 0.398*** 0.688*** 0.529*** 0.449*** 0.260**
Control Variables
Gender 0.039 -0.080 0.025 -0.127* 0.212* -0.001 Age -0.086* 0.028 -0.060 0.079 0.019 -0.135*
0.009 -0.131* -0.024 -0.170* 0.064 -0.050
Table 4.5 (continued)
Dependent variable
Trust Social
Networking
Shared Language Chinese
sample
Thai sample
Chinese sample
Thai sample
Chinese sample
Thai sample
(1) (2) (3) (4) (5) (6)
Education Social media Is related to work
0.094 0.191* -0.038 0.171* 0.009 0.070
R-square 0.182 0.305 0.462 0.453 0.246 0.127
Notes: *** p<.001; ** p<.01; * p<.05,
Table 4.6 All Samples Standard Coefficient and R-squared (2)
Dependent Variable Knowledge Sharing
Trust 0.242***
Social Networking 0.169*
Shared Language 0.360***
Social Media Use at Work 0.049
Control Variables
Gender -0.015
Age 0.019
Education 0.004
Social media use is related to work 0.066
R-square 0.522
Notes: *** p<.001; ** p<.01; * p<.05,
Table 4.7 Chinese and Thai Sample Standard Coefficient and R-squared (2)
Dependent Variable Knowledge Sharing
Chinese Sample Thai Sample
Trust 0.178** 0.408***
Social Networking 0.125 0.281**
Shared Language 0.496*** 0.138
Social Media Use at Work 0.081 -0.097
Control Variables
Gender -0.080* 0.084
Age 0.014 -0.040
Education 0.002 0.038
Social media use is related to work 0.079 0.019
R-square 0.560 0.435
Notes: *** p<.001; ** p<.01; * p<.05
Figure 4.1: PLS Results of All Samples: Chinese and Thailand, Notes: *** p<.001;
** p<.01; * p<.05, solid lines represent significant results.
Figure 4.2: PLS Results of Chinese Sample, Notes: *** p<.001; ** p<.01; * p<.05, solid lines represent significant results.
Figure 4.3: PLS Results of Thai Sample, Notes: *** p<.001; ** p<.01; * p<.05, solid lines represent significant results.
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