CHAPTER 6 CONCLUSIONS
6.3 Implication for future studies
Some points need to be considered in future studies in this area. First, it would be valuable to study different countries that use the same popular social media.
Second, it is better to use one social media platform as the reference, such as Facebook or Twitter. Finally, it would be ideal to use more diverse samples, such as those from different industries, regions, and ages.
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APPENDIX ENGLISH VERSION
The impact of social media quality dimensions on user satisfaction Dear friends:
Thank you for allowing us to communicate with you. We want to know how the social media quality dimensions can influence the user satisfaction, so we
sincerely request you to fill in the important information in this questionnaire. There are no right or wrong answers, the information obtained is only for academic use, so please feel free to answer.
We appreciate your time and generosity, thank you so much.
Personal information
Gender ( ) Male ( ) Female
Age
Educational level ( ) Below Bachelor’s degree ( ) Bachelor’s degree ( ) Master’s degree ( ) Doctoral degree
Job ( ) Student ( )Employee
( )Business owner ( )Self-employed/Freelance Frequency to use social
media
( )Everyday ( )Several days a week ( )several days a month ( )Once a month ( )more than once a month
The average daily using time of social media
( )less than 1 hour ( )1-2hours ( ) 2-3 hours ( )3-4 hours ( ) more than 4 hours
Directions: Please indicate the degree of recognition of the following statements, the answers could be divided into 5 levels: 1 for “Strongly disagree”; 2 for “Disagree”;
3 for “Neutral”; 4 for “Agree”; 5 for “Strongly agree”. Please tick the corresponding figures
System quality
To what extent do you agree with the idea
Strongly
disagree Disagree Neutral Agree
Strongly agree Social media performs reliably.
1 2 3 4 5
The operation of social media is
stability. 1 2 3 4 5
Social media is convenient to use.
1 2 3 4 5
Social media is user friendly.
1 2 3 4 5
The response time of social media is
acceptable. 1 2 3 4 5
Social media provides quick feedback .
1 2 3 4 5
Information quality
t extent do you agree with the idea
Strongly
disagree Disagree Neutral Agree
Strongly agree Social media provides me with a
complete set of information. 1 2 3 4 5
Social media provides
comprehensive information. 1 2 3 4 5
The information of social media
is useful to me. 1 2 3 4 5
The information of social media
is applicable to us. 1 2 3 4 5
Social media provides me with
the most recent information. 1 2 3 4 5
The information from social
media is always up to date. 1 2 3 4 5
Social media provides correct
information. 1 2 3 4 5
The information provided by
social media is accurate. 1 2 3 4 5
Service Quality
To what extent do you agree with the idea
Strongly
disagree Disagree Neutral Agree
Strongly agree Social media user service has the
ability to provide the service that they promised accurately.
1 2 3 4 5
Social media user service provide their service at the time they promise.
1 2 3 4 5
Social media user service is always willing to help you when user contact them.
1 2 3 4 5
Social media user service can give prompt service to users when they are in need.
1 2 3 4 5
User Satisfaction
To what extent do you agree with the idea
Strongly
disagree Disagree Neutral Agree
Strongly agree I am very satisfied with the
information I received from the
social media. 1 2 3 4 5
I have a positive attitude toward
using social media. 1 2 3 4 5
My interaction with the social media is very satisfying .
1 2 3 4 5
Overall, I am very satisfied with social media .
1 2 3 4 5
APPENDIX THAI VERSION