CHAPTER 4
Questionnaire responded is 100 percent and no missing and mostly of responded in term of age had been between 18-25 years old
Table 4.2: statistic of responded in term of gender
sex Frequency Percent Valid Percent Cumulative Percent
Valid male 31 31.0 31.0 31.0
female 69 69.0 69.0 100.0
Total 100 100.0 100.0
Questionnaire responded is female more than male, male is 31percent and female is 69 percent.
Table 4.3: statistic of responded in term of occupation
occupation Frequency Percent Valid Percent Cumulative Percent
Valid student 31 31.0 31.0 31.0
business 6 6.0 6.0 37.0
state enterprise 10 10.0 10.0 47.0
government 8 8.0 8.0 55.0
officer 28 28.0 28.0 83.0
employed 8 8.0 8.0 91.0
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other 9 9.0 9.0 100.0
Total 100 100.0 100.0
From the responded is the first one is student following by office and state enterprise. Due to Sample group has been selected by Non Probability Sampling due to the purpose of this research that did not identify a specific sample groups, but only specified the area within Bangkok territory. Researcher use Convenience Sampling to distribute questionnaires to facilitate of the data collection without any specified sample group.
Table 4.4: statistic of responded in term of education
education Frequency Percent Valid Percent Cumulative Percent
Valid under bachelor 13 13.0 13.0 13.0
bachelor 73 73.0 73.0 86.0
than bachelor 14 14.0 14.0 100.0
Total 100 100.0 100.0
From the responded from target population shown the result is most of education level is bachelor degree. It may be norm of social culture.
Gender and economic
From the questionnaire, we found primary variable was gender (men and women), data has been analyzed by the following hypothesis:
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H0: Gender does not affect to the public opinion about the ISO 20121of hotel in term of economy.
H1: Gender affects to the public opinion about the ISO 20121of hotel in term of economy.
Table 4.5: Relationship between gender and economic
Factor sex Economic
Spearman's rho sex Correlation Coefficient 1.000 -.189
Sig. (2-tailed) . .060
N 100 100
Economic Correlation Coefficient -.189 1.000
Sig. (2-tailed) .060 .
N 100 100
The result of the correlation test in table 4.5 supports the proposition that there is a relationship between gender and economic and the outcome of the implementation decision of the ISO20121 project in the hotel. Both method of choosing gender and economic are negatively correlated in low level (between r = -0.10 to -0.29) with outcome (r = -0.189) The result shown sig = 0.06 which is greater than 0.05, therefore the result has corresponded to H0 : Gender does not affect to the public opinion about the ISO 20121of hotel in term of economy. But gender have negatively correlated with economic in low level.
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From sample group, the result has shown whether men or women have independent opinion in term economic. Typically, men and women have different buying decisions and women tend to concern about price more than men do.
Gender and the environment
H0: Gender does not affect to the public opinion about the ISO 20121of hotel in term of environment.
H1: Gender affects to the public opinion about the ISO 20121of hotel in term of environment.
Table 4.6: Relationship between gender and environment
Factor sex Environment
Spearman's rho sex Correlation Coefficient 1.000 -.080
Sig. (2-tailed) . .428
N 100 100
Environment Correlation Coefficient -.080 1.000
Sig. (2-tailed) .428 .
N 100 100
The result of the correlation test in table 4.6 supports the proposition that there is a relationship between gender and environment and the outcome of the implementation
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decision of the ISO20121 project in the hotel. Both method of choosing gender and environment are negatively correlated in very low level (less than r = -0.10) with outcome (r = - 0.080)
The result shown sig = 0.428 which is greater than 0.05 , therefore the result has corresponded to H0 : Gender does not affect to the public opinion about the ISO 20121of hotel in term of environment. But gender have negatively correlated with environment in very low level.
From sample group who have lived within Bangkok as the location of hotel which has joined the ISO20121 project. The result has shown whether men or women have independent opinion in term of environment. Due to all participants has lived at the same environment. Mostly, the Environmental problems always have occurred within Bangkok area which is the center of economic and social progress. Bangkok has experienced with the rapid growth of population and economic. Bangkok needed to expand the growth of city to outer space due to the saturation of the inner space from the fully development project in all space. This cause the crisis of environment issued such as noise and air pollution, degradation of water quality, solid waste and sewage, slums area, visual pollution and flooding.
Gender and Social
H0: Gender does not affect to the public opinion about the ISO 20121of hotel in term of society.
H1: Gender affects to the public opinion about the ISO 20121of hotel in term of society.
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Table 4.7: Relationship between gender and social
Factor sex Social
Spearman's rho sex Correlation Coefficient 1.000 -.215(*)
Sig. (2-tailed) . .032
N 100 100
Social Correlation Coefficient
-.215(*) 1.000
Sig. (2-tailed) .032 .
N 100 100
The result of the correlation test in table 4.7 supports the proposition that there is a relationship between gender and social and the outcome of the implementation decision of the ISO20121 project in the hotel. Both method of choosing gender and social are negatively correlated in low level (between r=-0.10 to -0.29) with outcome (r=-0.215) The result shown sig = 0.032 which is less than 0.05, therefore the result has corresponded to H1: Gender affects to the public opinion about the ISO 20121of hotel in term of society.
And gender have negatively correlated with social at -0.215 at significant level of 0.032.
The result has shown that the sample group especially man (31 persons) from total population = 100 persons. Men tend to pay attention and focus on the social well-being than women. They request hotel to set up ISO 20121 project as the Social Returns. The project will be promoted on public media for the higher public interest.
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From sample group, they thought that ISO 20121 certificate from foreign companies provide more reliable and creditable than the domestic companies due to the social norms and belief. The questionnaire made public to paid interest to ISO 20121 project due to the projects has been promoted on public medias. Public needs government to provide substantial support to hotel which has policy in term of environment protection.
If hotel can fulfill this project, it will be benefit to image of hotel. On the other hand, participants though that making of ISO 20121 project may be fashionable or trendy within hotel management team instead of the serious concern about the project.
Gender with products and services
H0: Gender does not affect to the public opinion about the ISO 20121of hotel in term of products and services
H1: Gender affects to the public opinion about the ISO 20121of hotel in term of products and services.
Table 4.8: Relationship between gender and products & services
Factor sex Product & service
Spearman's rho sex Correlation Coefficient 1.000 -.219(*)
Sig. (2-tailed) . .028
N 100 100
Product& service Correlation Coefficient -.219(*) 1.000
Sig. (2-tailed) .028 .
N 100 100
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The result of the correlation test in table 4.8 supports the proposition that there is a relationship between gender and product & service and the outcome of the implementation decision of the ISO20121 project in the hotel. Both method of choosing gender and product
& service are negatively correlated in low level (between r = -0.10 to -0.29) with outcome (r
= -0.219)
The result shown sig = 0.028 which is less than 0.05, therefore the result has corresponded to H1: Gender affects to the public opinion about the ISO 20121of hotel in term of products and services. And gender have correlated with product & service in low level. The result has shown that most of the sample population was women and they normally focus on the products and services in term of appearance, price and functions.
The result also shown that participants preferred hotel staff who has knowledge and good service standard both before and after the participation of ISO 20121 project, The service with an environmentally friendly policy will be popular due to public aware of the environmental problem. Materials and equipment used in the conference room may have poor quality because it was the recycle product. But some participants had though the recycled product can substitute the consuming product. Participants tend to select hotel service from the using of natural material of hotel than reputation while some participants need luxury goods and services than environmentally friendly product.
Product and services of hotel under the ISO 20121 project have been interested by participants because it is a new project and they will pay the higher interest to product and service in the future. The product and service under the ISO 20121 project also has the higher price followed by the higher operational cost of ISO 20121.
While the public can accept the higher price of product and service when compared with the quality of goods and services, hotel should maintain the promotion scheme as the Environmental friendly product and service with a reasonable price. Hotel rooms should be decorated with natural materials to create the natural climate especially the conference room.
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About Food and beverage which made from organic product s, hotel should concern about its taste and flavor. Normally organic food always has the non delight taste and flavor but with the high price of its ingredient. Finally, participants though that hotel should maintain the ongoing ISO 20121project.