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íćøćøĆêîŤ ĕìøøąóĆîíŤ
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1, üĆúúõć üĉßą÷ąüÜýŤ
2Ēúą îĉê÷ć Üćö÷ĉęÜ÷Ü
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ÖćøüĉÝĆ÷ÙøĆĚÜîĊĚöĊüĆêëčðøąÿÜÙŤ 1) đóČęĂýċÖþćĒñîíčøÖĉÝ×ĂÜñĎšðøąÖĂïÖćøíčøÖĉÝïĂîÿĊ 2) đóČęĂóĆçîćñĎšðøąÖĂïÖćø Startup íčøÖĉÝïĂîÿĊĔî÷čÙ Next Normal đðŨîÖćøüĉÝĆ÷đßĉÜÙčèõćó ñĎšĔĀš×šĂöĎúÿĈÙĆâ ÙČĂ ñĎšðøąÖĂïÖćøíčøÖĉÝïĂîÿĊ ĔîêĈïúĕìø Üćö ĂĈđõĂïćÜđúî ÝĆÜĀüĆéîÙøðåö ÝĈîüî 11 Ùî ĔßšüĉíĊÙĆéđúČĂÖĒïïđÝćąÝÜ öĊđÖèæŤÖćøÙĆéđúČĂÖ ÙČĂ ñĎšðøąÖĂïÖćøìĊęéĈđîĉî íčøÖĉÝïĂîÿĊĕöŠêęĈÖüŠć 1 ðŘ ĒúąñĎšðøąÖĂïÖćøìĊęöĊÙüćöøĎš ÙüćößĈîćâđÖĊę÷üÖĆïïĂîÿĊ đÖĘïøüïøüöךĂöĎúéšü÷ĒïïÿĆöõćþèŤđßĉÜúċÖ ĒúąüĉđÙøćąĀŤ×šĂöĎúéšü÷üĉíĊÖćøüĉđÙøćąĀŤđîČĚĂĀć
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Öćøêúćé ÙČĂ ÖćøÝĆéēðøēößĆęîÿŠÜÿĉîÙšćôøĊđîČęĂÜĔîüĆîóĉđýþêŠćÜ ė 2) ĒîüìćÜìćÜÖćøóĆçîćñĎšðøąÖĂïÖćø Startup íčøÖĉÝïĂîÿĊ Ĕî÷čÙ Next Normal öĊĒîüìćÜÖćøóĆçîć 4 éšćî éĆÜîĊĚ 1. éšćîĒñîíčøÖĉÝ đðŨîðŦÝÝĆ÷ìĊęÿĈÙĆâìĊęÿčé×ĂÜÖćøéĈđîĉîíčøÖĉÝ àċęÜݹߊü÷
ĔĀšñĎšðøąÖĂïÖćøöĂÜđĀĘîõćóøüö×ĂÜíčøÖĉÝìĈĔĀšÿćöćøëïøĉĀćøÝĆéÖćøíčøÖĉÝĕéšĂ÷ŠćÜđðŨîøąïïĒúąøĂïÙĂï 2. éšćîđÜĉîìčî ÿŠÜñú ĔĀšÖćøéĈđîĉîíčøÖĉÝöĊÿõćóÙúŠĂÜìćÜÖćøđÜĉîìĊęéĊ 3. éšćîĒîüÙüćöÙĉéĔĀöŠ ė ĀøČĂĕĂđéĊ÷ÙüćöÙĉéÿøšćÜÿøøÙŤ đðŨîðŦÝÝĆ÷ìĊęÿćöćøë ÿøšćÜÙüćöĕéšđðøĊ÷ïĔĀšÖĆïñĎšðøąÖĂïÖćøĒúąÿøšćÜÙüćöĒêÖêŠćÜÝćÖÙĎŠĒ׊Ü×Ćî 4. éšćîđìÙēîēú÷Ċ ìĈĔĀšñĎšðøąÖĂïÖćøÿćöćøë ðøąĀ÷ĆéêšîìčîĔîÖćøéĈđîĉîíčøÖĉÝĒúąÿćöćøëéĈđîíčøÖĉÝĀøČĂêĉéêŠĂÿČęĂÿćøÖĆïñĎšïøĉēõÙĕéšêúĂéđüúć
ÙĈÿĈÙĆâ ÖćøóĆçîć íčøÖĉÝÿêćøŤìĂĆó ïĂîÿĊ ÷čÙÙüćöðÖêĉëĆéĕð
Development of Caladium Startup Entrepreneurs in Next Normal Period
Tararat Sairapan
1, Lapinee Prathumhuan
1, Wanlapha Wichayawong
2and Nittaya Ngamyingyong
21Students in International Business Program, Faculty of Management Science, Nakhon
2Lecture in International Business, Faculty of Management Science, Nakhon PathomRajabhat University
Abstract
The purposes of this research were (1) to study the business plan of the caladium entrepreneur;
(2) to develop Caladium startup entrepreneurs in the next normal period. This research was qualitative research in which the sample was drawn for 11 Caladium startup entrepreneurs in Sai Ngam, Amphoe Bang Len, Nakhon Pathom by purposive selection. There are selection criteria i.e., entrepreneurs who have been in Caladium business for at least 1 year, and entrepreneurs with knowledge and expertise. Data were collected with in- depth interview forms and analyze the data by means of content analysis.
The results of the study were as follows: 1) Analysis of the Caladium business environment revealed that the strength is that the entrepreneurs have knowledge and expertise about Caladium. And there were various types of colored caladium for customers to choose from. The weakness was that entrepreneurs still lack experience in business operations. The opportunity was that caladium was currently popular; people had widespread access to the Internet, therefore resulting in more purchases made through online channels. The threat was there were many commercial competitors, and the weather variant affects the growth of caladium plants. Marketing strategy found that the best-selling caladium species were the ancient species and rare species. The pricing aspect was setting a price that was lower than the market price or pricing according to the species. The distribution channels aspect, there were two distribution channels – online and offline. In terms of marketing promotion, it was the promotion of free shipping on special days; 2) Development Guidelines for Startup Entrepreneurs: Caladium business in the Next Normal era had 4 development guidelines as follows:
1. Business plan was the most important factor in running a business that will help entrepreneurs to see the overall picture of their business, enabling them to manage their business in a systematic and prudent manner, 2. Capital caused the business to have good financial liquidity, 3. New ideas or creative ideas were a factor that can create an advantage for entrepreneurs and differentiate them from competitors, and 4. The technology aspect allowed operators to save costs in running a business and be able to conduct business or communicate with consumers at all times.
Keywords: Development, Startup Business, Caladium, Next Normal Period
1. ïìîĈ
ðøąđìýĕì÷ëČĂüŠćđðŨîĒĀúŠÜñúĉêĕöšéĂÖ ĕöšðøąéĆï ĒúąĕöšéŠćÜìĊęÿĈÙĆâðøąđìýĀîċęÜ×ĂÜēúÖ đîČęĂÜÝćÖðøąđìýĕì÷öĊךà ĕéšđðøĊ÷ïìćÜÿõćóõĎöĉĂćÖćýĒúąÿõćóõĎöĉðøąđìý [1] ĔîߊüÜøą÷ąđüúćìĊęñŠćîöćöĊÖćøĒóøŠøąïćé×ĂÜđßČĚĂĕüøĆÿēÙüĉé–19 ÿŠÜñú ĔĀšñĎšÙîöĊđüúćüŠćÜöćÖ÷ĉęÜ×ċĚî ñĎšÙîÿŠüîĔĀâŠöĊÙüćöÿîĔÝĕöšéĂÖ ĕöšðøąéĆï ĒúąĕöšéŠćÜ ĕöšéŠćÜìĊęđðŨîìĊęîĉ÷öÿĎÜöćÖ îĆęîÖĘÙČĂ ïĂîÿĊ ÿŠÜñúĔĀšøćÙćïĂîÿĊĔîêúćéóčŠÜÿĎÜ×ċĚî ĒêŠĔîߊüÜøą÷ąđüúćìĊęñŠćîöćðøąđìýĕì÷öĊÖćøîĈđךćĕöšéŠćÜĂ÷ŠćÜïĂîÿĊÝćÖðøąđìýÙĎŠÙšć ÿĈÙĆâĂ÷ŠćÜÿćíćøèøĆåðøąßćßîÝĊî öĊöĎúÙŠćøüöÖüŠć 22,215,791.56 ïćì ðøĉöćèøüö 955,730 êšî õć÷Ĕîøą÷ąđüúć 4 đéČĂî [2] àċęÜÝćÖךĂöĎúéĆÜÖúŠćüîĆïüŠćđðŨîêĆüđú×ìĊęÿĎÜöćÖ ĒúąĔîðŦÝÝčïĆîðøąđìýĕì÷ÖĈúĆÜđñßĉâÖĆïüĉÖùêĉÖćøĒóøŠøąïćé×ĂÜđßČĚĂĕüøĆÿēÙ üĉé-19 ìĈĔĀšöĊĀúć÷ ė ïøĉþĆìêšĂÜúéÝĈîüîóîĆÖÜćî öĊÝĈîüîÙîêÖÜćîđóĉęööćÖ×ċĚî ñĎšÙîÿŠüîĔĀâŠÝċÜđøĉęöĔĀšÙüćöÿîĔÝĔîÖćø ðøąÖĂïíčøÖĉÝÿŠüîêĆü ìĈĔĀšíčøÖĉÝ Startup öĊïìïćìđóĉęö×ċĚîĂ÷ŠćÜöćÖĔîĒüéüÜíčøÖĉÝ ēé÷ĔîðŘ 2563 íčøÖĉÝ Startup Ĕîðøąđìý ĕì÷öĊ÷Ăéøüö×ĂÜđÜĉîúÜìčîöćÖÖüŠć 364.37 úšćîéĂúúćøŤÿĀøĆå [3] ēé÷öĊĒîüēîšöÝćÖÖćøüĉđÙøćąĀŤüŠć íčøÖĉÝðøąđõìîĊĚÝą ÿćöćøëđÝøĉâđêĉïēêĂ÷ŠćÜøüéđøĘü ĒúąÿćöćøëÿøšćÜøć÷ĕéšĔĀšÖĆïñĎšðøąÖĂïÖćø đóĊ÷ÜĒêŠêšĂÜöĊÖćøüćÜĒñîÖćøđøĉęöêšîíčøÖĉÝìĊęéĊ ÖĘÝą ÿćöćøëìĈÖĈĕøĕéš ĒúąđóČęĂÖćøðøĆïêĆüÝćÖ÷čÙ New Normal ÿĎŠ÷čÙ Next normal ÖćøéĈđîĉîßĊüĉêĔî÷čÙ Next normal ÝąöčŠÜđîšî đøČęĂÜÙüćöðúĂéõĆ÷Ēúąÿč×ĂîćöĆ÷đðŨîÿĈÙĆâ đìÙēîēú÷ĊÝċÜëĎÖóĆçîć×ċĚîöćđóČęĂ "úéÖćøÿĆöñĆÿ" ìĈĔĀšíčøÖĉÝìĊęÿćöćøëðøĆïêĆü
÷ČéĀ÷čŠîĕéšêćöÿëćÖćøèŤ÷ŠĂöĕéšđðøĊ÷ïÖüŠćÙĎŠĒ׊Ü×Ćî
ÝćÖÖćøìïìüîüøøèÖøøöìĊęñŠćîöćóïüŠć ÷ĆÜĕöŠöĊñĎšĔéìĊęđ×Ċ÷îĒñîíčøÖĉÝđÖĊę÷üÖĆïíčøÖĉÝïĂîÿĊ ĂĊÖìĆĚÜĔîðŦÝÝčïĆîïĂîÿĊëČĂ đðŨîóČßđýøþåÖĉÝìĊęÿĈÙĆâ×ĂÜðøąđìýĕì÷ ìćÜñĎšÝĆéìĈÝċÜÿîĆïÿîčîñĎšðøąÖĂïÖćø Startup ĔîíčøÖĉÝïĂîÿĊ đóøćąíčøÖĉÝïĂîÿĊ ÿćöćøëÿøšćÜøć÷ĕéšĕéšÝøĉÜ ĂĊÖìĆĚÜ÷ĆÜđðŨîìĊęîĉ÷öĒúąíčøÖĉÝÿćöćøëđðŨîÝøĉÜĕéš ĒêŠĔîðŦÝÝčïĆîíčøÖĉÝïĂîÿĊöĊÖćøĒ׊Ü×ĆîìćÜÖćøêúćéìĊę ÿĎÜöćÖ ñĎšðøąÖćø Startup ÝċÜêšĂÜöĊÖćøýċÖþćךĂöĎúĂ÷ŠćÜëĊęëšüî ÖćøĀćÝčéĒ×ĘÜĒúąÝčéĂŠĂî×ĂÜíčøÖĉÝ×ĂÜêîđĂÜ ĂĊÖìĆĚÜÖćøöĂÜĀć ĂčðÿøøÙĒúąÖćøóúĉÖüĉÖùêÿëćèÖćøèŤĒóøŠøąïćé×ĂÜđßČĚĂĕüøĆÿēÙüĉé-19 ĔĀšđðŨîēĂÖćÿÿĈĀøĆïñĎšðøąÖĂï Startup ĔîíčøÖĉÝïĂîÿĊ
ÝćÖðøąđéĘîìĊęÖúŠćüöćךćÜêšîîĈöćÿĎŠÖćøóĆçîćÜćîüĉÝĆ÷ đøČęĂÜ ÖćøóĆçîćñĎšðøąÖĂïÖćø Startup íčøÖĉÝïĂîÿĊĔî÷čÙ Next Normal đóČęĂóĆçîćĒúąÿŠÜđÿøĉöÖćøÿøšćÜĂćßĊóĒúąøć÷ĕéšĔĀšÖĆïñĎšðøąÖĂïÖćø Startup Ēúą÷ĆÜđðŨîĒîüìćÜÿĈĀøĆï ñĎšðøąÖĂïÖćøìŠćîĂČęîìĊęÿîĔÝĔîÖćøÿøšćÜíčøÖĉÝïĂîÿĊ
2. üĆêëčðøąÿÜÙŤ
2.1 đóČęĂýċÖþćĒñîíčøÖĉÝ×ĂÜñĎšðøąÖĂïÖćøíčøÖĉÝïĂîÿĊ
2.2 đóČęĂóĆçîćñĎšðøąÖĂïÖćøíčøÖĉÝìĊęđóĉęÜđÖĉé×ċĚîĔĀöŠ (Startup) íčøÖĉÝïĂîÿĊĔî÷čÙÙüćöðÖêĉëĆéĕð (Next Normal)
3. ÖćøìïìüîüøøèÖøøö
3.1 ĒîüÙĉéÖćøđ×Ċ÷îĒñîíčøÖĉÝ
ĒñîíčøÖĉÝ (Business Plan) ĒñîíčøÖĉÝĕöŠüŠćÝąđðŨîíčøÖĉÝĔé ÝąđðŨîìĊęøüöךĂöĎúíčøÖĉÝìĊęđðŨîÝøĉÜ öĊÖćøîĈךĂöĎúöć üĉđÙøćąĀŤĂ÷ŠćÜëĎÖêšĂÜêćöĀúĆÖüĉßćÖćø ĒúąîĈđÿîĂĕüšĂ÷ŠćÜđðŨîøąïï ßĆéđÝî éĆÜîĆĚî ĒñîíčøÖĉÝÝċÜߊü÷ĔĀšñĎšìĈĒñîíčøÖĉÝđĀĘî ĂÜÙŤðøąÖĂïÖćøìĈíčøÖĉÝĔîìčÖöĉêĉ ĒúąÿćöćøëïøĉĀćøÝĆéÖćøêŠćÜ ė ĕéšĂ÷ŠćÜøĂïÙĂï ĒúąøĂïéšćî ìĆĚÜéšćîÖćøïøĉĀćøÝĆéÖćø
ĂÜÙŤÖø Öú÷čìíŤđóČęĂÖćøĒ׊Ü×Ćî ÜćîéšćîÖćøđÜĉî ĂĊÖìĆĚÜ÷ĆÜÿćöćøëĔßšđðŨîđÙøČęĂÜöČĂĔîÖćøøąéöìčîĕéšĂ÷ŠćÜöĊðøąÿĉìíĉõćó
3.2 ĒîüÙĉéĒúąìùþãĊÖćøüĉđÙøćąĀŤÿõćóĒüéúšĂöìćÜíčøÖĉÝ
ÖćøüĉđÙøćąĀŤ SWOT ĀøČĂ ÖćøüĉđÙøćąĀŤÿõćóĒüéúšĂöìćÜíčøÖĉÝ đðŨîđÙøČęĂÜöČĂĔîÖćøðøąđöĉîÿëćîÖćøèŤÿĈĀøĆïÖćø ðøąÖĂïíčøÖĉÝ àċęÜߊü÷ĔĀšñĎšðøąÖĂïøĎšëċÜÝčéĒ×ĘÜĒúąÝčéĂŠĂîÝćÖÿõćóĒüéúšĂöõć÷Ĕî öĂÜđĀĘîēĂÖćÿĒúąĂčðÿøøÙÝćÖ ÿõćóĒüéúšĂöõć÷îĂÖ êúĂéÝîñúÖøąìïêŠĂÖćøðøąÖĂïíčøÖĉÝìčÖðøąđõì ðøąÖĂïéšü÷ÿŠüîðøąÖĂï 4 ðøąÖćø éĆÜîĊĚ ÝčéĒ×ĘÜ (Strengths) ÝčéĂŠĂî (Weaknesses) ēĂÖćÿ (Opportunities) ĒúąĂčðÿøøÙ (Threats) [5]
3.3 ìùþãĊÿŠüîðøąÿöìćÜÖćøêúćé 4Ps
ìùþãĊéšćîÿŠüîðøąÿöìćÜÖćøêúćé đðŨîðŦÝÝĆ÷ìćÜÖćøêúćé ìĊęöčŠÜêĂïÿîĂÜÙüćöêšĂÜÖćø×ĂÜÖúčŠöñĎšïøĉēõÙ ìĈĔĀš ñĎšðøąÖĂïÖćøêšĂÜìĈÖćøüĉđÙøćąĀŤëċÜÙüćöêšĂÜÖćø×ĂÜñĎšïøĉēõÙ ĒúąđóČęĂÖøąêčšîñĎšïøĉēõÙĔĀšđÖĉéÙüćöêšĂÜÖćøĔîÿĉîÙšćĒúąïøĉÖćø
×ĂÜêîđĂÜ ðøąÖĂïéšü÷ 4 ðøąÖćø éĆÜîĊĚ ñúĉêõĆèæŤ (Product) øćÙć (Price) ߊĂÜìćÜÝĈĀîŠć÷ (Place) ĒúąÖćøÿŠÜđÿøĉöÖćøêúćé (Promotion) [6]
3.4 ĒîüÙĉéðŦÝÝĆ÷ìĊęìĈĔĀšÿêćøŤìĂĆóðøąÿïÙüćöÿĈđøĘÝ
đðŨîĒîüÙĉéìĊęöčŠÜóĆçîćÿćêćøŤìĂĆóĔĀšðøąÿïÙüćöÿĈđøĘÝ ðøąÖĂïéšü÷ 5 ðŦÝÝĆ÷ éĆÜîĊĚ ðŦÝÝĆ÷éšćîđüúć ðŦÝÝĆ÷éšćîìĊö ðŦÝÝĆ÷éšćîĒîüÙüćöÙĉéĔĀöŠ ė ðŦÝÝĆ÷ĒñîíčøÖĉÝĒúąðŦÝÝĆ÷éšćîđÜĉîìčî ÿøčðĕéšüŠć ðŦÝÝĆ÷ìĊęìĈĔĀšíčøÖĉÝÿêćøŤìĂĆóðøąÿïÙüćöÿĈđøĘÝ ĕéš ÝąêšĂÜöĊߊüÜđüúć×ĂÜÖćøéĈđîĉîíčøÖĉÝìĊęđĀöćąÿö ÖćøöĊìĊöìĊęéĊÙĂ÷ÿîĆïÿîčîàċęÜÖĆîĒúąÖĆî íčøÖĉÝÙüćööĊĒîüÙĉéĔĀöŠ ė ìĊęÿøšćÜ ÙüćöĒêÖêŠćÜĔĀšÖĆïíčøÖĉÝ×ĂÜêî ĂĊÖìĆĚÜ ÖćøÝąđøĉęöêšîíčøÖĉÝÙüøöĊÖćøüćÜĒñîíčøÖĉÝìĊęéĊ ĒñîíčøÖĉÝđðøĊ÷ïđÿöČĂîÖĆïĒñîìĊęìĊęÝąîĈóć íčøÖĉÝĕðĔîìĉýìćÜêŠćÜ ė ĀćÖĒñîìĊęéĊ ÖĘÝąîĈóćíčøÖĉÝĕðÿĎŠÙüćöÿĈđøĘÝ ðŦÝÝčïĆîíčøÖĉÝÿêćøŤìĂĆóđðŨîìĊęîĉ÷öĂ÷ŠćÜöćÖđóČęĂđðŨîÖćø ÿŠÜđÿøĉöíčøÖĉÝÿćêćøŤìĂĆó ìĈĔĀšöĊíîćÙćøêŠćÜ ė óøšĂöìĊęÝąÿîĆïÿîčîĔîđøČęĂÜ×ĂÜĒĀúŠÜđÜĉîìčî [7]
3.5 ĒîüÙĉéÙüćöÿćöćøë×ĂÜñĎšðøąÖĂïÖćø (Entrepreneurship)
Ùüćöÿćöćøë×ĂÜñĎšðøąÖĂïÖćøöĊðŦÝÝĆ÷êŠćÜ ė đðŨîêĆüÖĈĀîéìĈĔĀšÿćöćøëîĈöćüĉđÙøćąĀŤĕéšüŠć ñĎšðøąÖĂïÖćøêšĂÜ êĉéêćöÖćøđÙúČęĂîĕĀüđðúĊę÷îĒðúÜ×ĂÜÿõćüąĒüéúšĂöĂ÷ŠćÜêŠĂđîČęĂÜêúĂéÝîÖćøðøąđöĉîÝčéĒ×ĘÜĒúąÝčéĂŠĂîõć÷ĔîĂÜÙŤÖćø đóČęĂ đßČęĂöđךćÖĆïēĂÖćÿìćÜÖćøéĈđîĉîíčøÖĉÝ ĀøČĂðøĆïêĆüĔĀšñŠćîóšîĂčðÿøøÙĀøČĂÖćøÙčÖÙćöÝćÖõć÷îĂÖ ðøąÖĂïéšü÷ 5 ðøąÖćø éĆÜîĊĚ ÙüćöđðŨîêĆü×ĂÜêĆüđĂÜ ÙüćööĊîüĆêÖøøö ÙüćöÖúšćđÿĊę÷Ü ÙüćöÿćöćøëĔîÖćøÙüïÙčöÿëćîÖćøèŤ ĒúąÙüćöĒÖøŠÜĔîÖćøĒ׊Ü×Ćî 3.6 ĒîüÙĉéđìÙēîēú÷ĊÖĆïíčøÖĉÝ Startup
đìÙēîēú÷ĊöĊÙüćöÿĈÙĆâĂ÷ŠćÜöćÖĔîðŦÝÝčïĆî ĕöŠüŠćÝąđðŨîÖćøÖćøéĈđîĉîíčøÖĉÝ ÖćøđøĊ÷î øüöëċÜÖćøøĆïøϚ׊ćüÿćøêŠćÜ ė đìÙēîēú÷Ċÿćöćøë÷ŠĂēúÖĔïĔĀâŠĔĀšđĀúČĂđóĊ÷ÜĀöĎŠïšćîđúĘÖ ė ìĊęìčÖÙîÿćöćøëêĉéêŠĂÿČęĂÿćøÖĆîĕéšìčÖߊüÜđüúć ìĈĔĀšíčøÖĉÝÿêćøŤìĂĆó ìĊęîĈđìÙēîēú÷ĊöćĔßšĔîÖćøéĈđîĉîíčøÖĉÝ ÿćöćøëÿøšćÜÙüćöĕéšđðøĊ÷ïöćÖÖüŠćíčøÖĉÝìĊęĕöŠĕéšîĈđìÙēîēú÷ĊöćĔßšĔîÖćøðøąÖĂïíčøÖĉÝ [8]
3.7 üĉÝĆ÷ìĊęđÖĊę÷üךĂÜ
ýøĆè÷Ť [9] ĕéšìĈÖćøýċÖþćüĉÝĆ÷đøČęĂÜ ĒñîíčøÖĉÝđóČęĂÿøšćÜíčøÖĉÝĔĀöŠ: ÿüîÖøąïĂÜđóßø öĊüĆêëčðøąÿÜÙŤđóČęĂýċÖþćëċÜðŦÝÝĆ÷ìĊę öĊñúêŠĂÖćøêĆéÿĉîĔÝđúČĂÖàČĚĂêšîÖøąïĂÜđóßø đóČęĂýċÖþćĒúąüĉđÙøćąĀŤÙĎŠĒ׊ÜìćÜÖćøÙšć đóČęĂÖĈĀîéÖú÷čìíŤĔîÖćøđóĉęö÷Ăé×ć÷êšî ÖøąïĂÜđóßø ĒúąđóČęĂđðŨîĒîüìćÜĔĀšÖĆïñĎšìĊęÙĉéÝąđøĉęöêšîĔîĂćßĊóîĊĚ ñúÖćøýċÖþćóïüŠć íčøÖĉÝéĆÜÖúŠćüđðŨîíčøÖĉÝìĊęÿćöćøëđøĉęöêšîĕéš
ÜŠć÷ đîČęĂÜÝćÖöĊêúćé×îćéĔĀâŠøĂÜøĆïĂ÷ĎŠĒúšüĒúąĕöŠĕéšĔßšìĆÖþąÿĎÜöćÖĔîÖćøđøĉęö ÝċÜÿćöćøëđךćĕðđðŨîÿŠüîĀîċęÜ×ĂÜêúćéĕéšĂ÷ćÖ ĕöŠ÷ćÖđ÷ĘîîĆÖ ĒêŠÖćøĂ÷ĎŠêŠĂĕðîĆĚîđðŨîđøČęĂÜ÷ćÖ
ßîĉéć [10] ĕéšìĈÖćøýċÖþćüĉÝĆ÷đøČęĂÜ ðŦÝÝĆ÷ìĊđðŨîĂčðÿøøÙĔîÖćøóĆçîćíčøÖĉÝÿêćøŤìĂĆóēé÷ĂÜÙŤÖøĔîðøąđìýĕì÷ ñú ÖćøýċÖþćóïüŠć úĆÖþèą×ĂÜíčøÖĉÝÿêćøŤìĂĆóĔîĒêŠúąĂÜÙŤÖøîĆĚî öĊÙüćöĒêÖêŠćÜÖĆî×ċĚîĂ÷ĎŠÖĆïìĉýìćÜĒúąüĆêëčðøąÿÜÙŤìĊęĒêŠúą ĂÜÙŤÖøÖĈĀîé ĒêŠöĊðŦÝÝĆ÷ĀúĆÖìĊęđðŨîĂčðÿøøÙĔîÖćøóĆçîćíčøÖĉÝÿêćøŤìĂĆóìĊęĂÜÙŤÖøÙüøĔĀšÙüćöÿĈÙĆâĔîüćÜĒñîóĆçîćíčøÖĉÝ ÿêćøŤìĂĆóêćöúĈéĆï éĆÜîĊĚðŦÝÝĆ÷éšćîÖćøöĊĒîüÙĉéĒïïñĎšðøąÖĂïÖćø ðŦÝÝĆ÷éšćîóČĚîĀúĆÜ×ĂÜìĊöÿêćøŤìĂĆó ðŦÝÝĆ÷éšćîÖćøÖćĀîé ìĉýìćÜ×ĂÜĂÜÙŤÖø ðŦÝÝĆ÷éšćîøąïïēÙøÜÿøšćÜóČĚîåćî×ĂÜĂÜÙŤÖø ĒúąðŦÝÝĆ÷éšćîĒïïÝĈúĂÜíčøÖĉÝ
4. ÖøĂïĒîüÙĉéÖćøüĉÝĆ÷
êĆüĒðøĂĉÿøą êĆüĒðøêćö
õćóìĊę 1 ÖøĂïĒîüÙĉéÖćøüĉÝĆ÷
ìĊęöć: ñĎšüĉÝĆ÷, 2565
5. üĉíĊÖćøéĈđîĉîÖćøüĉÝĆ÷
ÖćøüĉÝĆ÷ÙøĆĚÜîĊĚđðŨîÖćøüĉÝĆ÷đßĉÜÙčèõćóýċÖþćđøČęĂÜÖćøđ×Ċ÷îĒñîíčøÖĉÝđóČęĂÿøšćÜíčøÖĉÝïĂîÿĊ ÿĈĀøĆïñĎšðøąÖĂïÖćø Startup íčøÖĉÝïĂîÿĊĔî÷čÙ Next Normal ñĎšĔĀš×šĂöĎúÿĈÙĆâ ÙČĂ ñĎšðøąÖĂïÖćøíčøÖĉÝïĂîÿĊ ĔîêĈïúĕìøÜćö ĂĈđõĂïćÜđúî ÝĆÜĀüĆéîÙøðåö ÝĈîüî 11 Ùî ñĎšüĉÝĆ÷ĔßšüĉíĊÖćøÿčŠöêĆüĂ÷ŠćÜĒïïđÝćąÝÜ ēé÷ÖćøđúČĂÖÖúčŠöêĆüĂ÷ŠćÜÝĈîüî 6 Ùî ÝćÖÝĈîüîñĎšĔĀš
ךĂöĎúÿĈÙĆâ đÖèæŤÖćøÙĆéđúČĂÖÖúčŠöêĆüĂ÷ŠćÜ ÙČĂ 1. ñĎšðøąÖĂïÖćøìĊęéĈđîĉîíčøÖĉÝïĂîÿĊĕöŠêęĈÖüŠć 1 ðŘ 2. ñĎšìĊęöĊÙüćöøĎš ÙüćößĈîćâ đÖĊę÷üÖĆïïĂîÿĊ đÙøČęĂÜöČĂìĊęĔßšĔîÖćøüĉÝĆ÷ ÙČĂ ĒïïÿĆöõćþèŤ ēé÷ñĎšüĉÝĆ÷ĕéšÿøšćÜĒïïÿĆöõćþèŤēé÷ĔĀšñĎšìøÜÙčèüčçĉÝĈîüî 3 ìŠćî êøüÝÿĂïÙüćöđìĊę÷ÜêøÜđîČĚĂĀć×ĂÜÙĈëćöÖćøÿĆöõćþèŤ đóČęĂĀćךĂïÖóøŠĂÜĒúąìĈÖćøĒÖšĕ×ÖŠĂîîĈĕðÿĆöõćþèŤÖúčŠöêĆüĂ÷ŠćÜ üĉđÙøćąĀŤ×šĂöĎúēé÷ÖćøüĉđÙøćąĀŤđîČĚĂĀć ÖćøÝĆéøąđïĊ÷ïךĂöĎú ךĂöĎúĔîđîČĚĂĀć ĒúąÖćøĀćךĂÿøčð
- ĒîüÙĉéÖćøđ×Ċ÷îĒñîíčøÖĉÝ
- ĒîüÙĉéĒúąìùþãĊÖćøüĉđÙøćąĀŤÿõćóĒüéúšĂöìćÜíčøÖĉÝ - ìùþãĊÿŠüîðøąÿöìćÜÖćøêúćé 4Ps
- ĒîüÙĉéðŦÝÝĆ÷ìĊęìĈĔĀšÿêćøŤìĂĆóðøąÿïÙüćöÿĈđøĘÝ
- ĒîüÙĉéÙüćöÿćöćøë×ĂÜñĎšðøąÖĂïÖćø (Entrepreneurship) - ĒîüÙĉéđìÙēîēú÷ĊÖĆïíčøÖĉÝ Startup
ĒîüìćÜĔîÖćøđ×Ċ÷îĒñîíčøÖĉÝïĂîÿĊ đóČęĂÖćø óĆçîćñĎšðøąÖĂïÖćø Startup íčøÖĉÝïĂîÿĊ Ĕî÷čÙ Next Normal
6. ñúüĉÝĆ÷
6.1. ñúüĉÝĆ÷üĆêëčðøąÿÜÙŤìĊę 1 ñúÖćøđ×Ċ÷îĒñîíčøÖĉÝđóČęĂÿøšćÜíčøÖĉÝïĂîÿĊ 6.1.1 ÖćøüĉđÙøćąĀŤÿõćóĒüéúšĂöíčøÖĉÝïĂîÿĊ
êćøćÜìĊę 1 ÖćøüĉđÙøćąĀŤÿõćóĒüéúšĂöíčøÖĉÝïĂîÿĊ ìĊęöć: ñĎšüĉÝĆ÷, 2565
ÝčéĒ×ĘÜ ÝčéĂŠĂî
1. öĊïĂîÿĊĀúćÖĀúć÷ÿć÷óĆîíčŤĔĀšñĎšïøĉēõÙđúČĂÖàČĚĂĕöŠüŠćÝą đðŨîÿć÷óĆîíčŤēïøćè ĀøČĂÿć÷óĆîíčŤìĊęđÖĉé×ċĚîĔĀöŠ ĀøČĂ ĒöšÖøąìĆęÜïĂîÿĊÿć÷óĆîíčŤĀć÷ćÖ
2. öĊēøÜđøČĂîïĂîÿĊĂ÷ĎŠĔîìĊęéĉî×ĂÜêîđĂÜ ìĈĔĀšĕöŠÝĈđðŨîêšĂÜ đÿĊ÷ÙŠćđߊćóČĚîìĊę
3. öĊÙüćöøĎšÙüćößĈîćâđÖĊę÷üÖĆïïĂîÿĊ
4. ÿćöćøë×÷ć÷óĆîíčŤïĂîÿĊđóČęĂđóĉęöÝĈîüîĕéš (éšü÷üĉíĊñŠćĀĆü) 5. ÖćøðúĎÖïĂîÿĊìĊęĕøšÿćøđÙöĊ ĔßšñúĉêõĆèæŤÝćÖíøøößćêĉìĊę đðŨîöĉêøÖĆïÿĉęÜĒüéúšĂö
1. ×ćéðøąÿïÖćøèŤÖćøðøąÖĂïíčøÖĉÝïĂîÿĊ 2. Öćø×÷ć÷óĆîíčŤïĂîÿĊĕöŠĕéšÝĈîüîêćöìĊęêšĂÜÖćø
ēĂÖćÿ ĂčðÿøøÙ
1. ïĂîÿĊÖĈúĆÜđðŨîìĊęîĉ÷ö öĊðøĉöćèÖćøÿŠÜĂĂÖĒúąîĈđךć đóĉęööćÖ×ċĚîÝćÖĔîĂéĊê ëČĂđðŨîóČßđýøþåÖĉÝ×ĂÜĕì÷
2. ÖćøĒóøŠøąïćé×ĂÜēÙüĉé-19 ÿŠÜñúĔĀšñĎšÙîĀĆîöćĔĀšÙüćö ÿîĔÝïĂîÿĊöćÖ×ċĚî
3. đìÙēîēú÷ĊìĊęöĊÙüćöìĆîÿöĆ÷ĔîðŦÝÝčïĆî ìĈĔĀšñĎšÙîđךćëċÜ ĂĉîđìĂøŤĂ÷ŠćÜĒóøŠĀúć÷ öĊÖćøàČĚĂÿĉîÙšćñŠćîìćÜĂĂîĕúîŤ öćÖ×ċĚî
1. öĊÙĎŠĒ׊ÜìćÜÖćøêúćéÝĈîüîöćÖ
2.ïĂîÿĊöĊøćÙćìĊęĕöŠĒîŠîĂî öĊøćÙćðøĆï×ċĚî-úÜĂ÷ĎŠ đÿöĂ ĒúąïĂîÿĊĒêŠúąÿć÷óĆîíčŤöĊøćÙćìĊęĒêÖêŠćÜÖĆî 3. ÿõćóĂćÖćýìĊęĒðøðøüî ÿŠÜñúêŠĂÖćøđÝøĉâđêĉïēê
×ĂÜïĂîÿĊ
6.1.2 ĒñîÖćøêúćé
ÖúčŠöúĎÖÙšćđðŜćĀöć÷ ÖúčŠöđðŜćĀöć÷ĀúĆÖ ÙČĂ ÖúčŠöñĎšïøĉēõÙìĊęàČĚĂïĂîÿĊđóČęĂĕðÝĈĀîŠć÷êŠĂ ÙĉéđðŨîøšĂ÷
úą 70 ×ĂÜñĎšïøĉēõÙìĊęàČĚĂïĂîÿĊìĆĚÜĀöé ÖúčŠöđðŜćĀöć÷øĂÜ ÙČĂ ÖúčŠöñĎšïøĉēõÙìĊęàČĚĂïĂîÿĊĕüšÿĈĀøĆïđÖĘïÿąÿö ÙĉéđðŨîøšĂ÷úą 30 ×ĂÜ ñĎšïøĉēõÙìĊęàČĚĂïĂîÿĊìĆĚÜĀöé
6.1.3 Öú÷čìíŤìćÜÖćøêúćé
1) éšćîñúĉêõĆèæŤ ïĂîÿĊÿć÷óĆîíčŤìĊę×ć÷éĊìĊęÿčé ĔîĒêŠúąøšćî×ĂÜñĎšðøąÖĂïÖćø ÙČĂ ïĂîÿĊÿć÷óĆîíčŤ ēïøćè ïĂîÿĊđÖŠć ïĂîÿĊÿć÷óĆîíčŤĀć÷ćÖ 2) éšćîÖćøÖĈĀîéøćÙć öĊÖćøêĆĚÜøćÙćìĊęêęĈÖüŠćøćÙćêúćé ĀøČĂÝąêĆĚÜøćÙćìĊęêęĈÖüŠć ÙĎŠĒ×ŠÜ ĀøČĂÝąÖĈĀîéøćÙćêćöÿć÷óĆîíčŤïĂîÿĊ ĀćÖđðŨîïĂîÿĊĀć÷ćÖÝąöĊøćÙćÿĎÜ ĀøČĂïĂîÿĊÿć÷óĆîíčŤìĊę×÷ć÷óĆîíčŤĕéšÝĈîüîîšĂ÷ÖĘ ÝąöĊÖćøÖĈĀîéøćÙćÿĎÜđߊîÖĆî 3) éšćîߊĂÜìćÜÖćøÝĆéÝĈĀîŠć÷ öĊߊĂÜìćÜÖćøÝĆéÝĈĀîŠć÷ìĆĚÜ 2 ߊĂÜìćÜ ÙČà ߊĂÜìćÜĂĂîĕúîŤ ĒúąĂĂôĕúîŤ 4) éšćîÖćøÿŠÜđÿøĉöÖćøêúćé öĊüĉíĊÖćøÿŠÜđÿøĉöÖćøêúćé ÙČĂ ÖćøÝĆéēðøēößĆęîÿŠÜôøĊđîČęĂÜĔîüĆîóĉđýþêŠćÜ ė ĀøČĂđöČęĂ àČĚĂÿĉîÙšćêćöìĊęøšćîÙšćÖĈĀîéÝąöĊĒëöÿĉîÙšć
6.1.4 ĒñîÖćøđÜĉî ÜïðøąöćèÖćøúÜìčî êćøćÜìĊę 3 ÜïðøąöćèÖćøúÜìčî
ìĊęöć: ñĎšüĉÝĆ÷, 2565 ēøÜđøČĂîïĂîÿĊ
øć÷Öćø ÝĈîüî øćÙć/ĀîŠü÷ ÝĈîüîđÜĉî
ìĊęéĉî ÿŠüî×ĂÜđÝšć×ĂÜ
đÿćðĎîÿĎÜ 5 ýĂÖ 8 êšî 160 1,280
đĀúĘÖĒðŝðÖúö 6 Āčî ÷ćü 3 đöêø 3 êšî 131 393
đĀúĘÖĒðŝðÖúö 4 Āčî ÷ćü 9 đöêø 2 êšî 190 380
ĒÿúöÙŠćÖøĂÜĒÿÜ 60% 30 đöêø 22 660
úüéĂúĎöĉđîĊ÷ö 1 öšüî 200 200
êĎšïĂîÿĊ ×îćéÖüšćÜ 1 đöêø ÷ćü 2 đöêø ÿĎÜ 1 đöêø 4 êĎš 1290 5,160
ÖĉěïĀîĊï×Ăïñšć÷ćÜêĎšïĂî 30 15 450
ĂčðÖøèŤÿĈĀøĆïÖćøðúĎÖ×÷ć÷óĆîíčŤĒúąÖćø×ć÷ïĂîÿĊ
àČĚĂĒöŠóĆîíčŤ 15,000
éĉîÖøąÿĂï 12 ÖøąÿĂï 16.67 200
ÖøąëćÜ×îćé 8 îĉĚü 20 Ĕï 10 200
ÖøąëćÜ×îćé 6 îĉĚü 20 Ĕï 8 160
ÖøąëćÜ×îćé 4 îĉĚü 20 Ĕï 5 100
ÖøąëćÜ×îćé 2 îĉĚü 30 Ĕï 1.50 45
ëćéóúćÿêĉÖ 6 Ĕï 33.33 200
ÖúŠĂÜóúćÿêĉÖĔÿöĊòćðŗé 5 Ĕï 25 125
đóĂøŤĕúìŤ 4 ēú 70 70
ĔïöĊéēÖî 1 ÖúŠĂÜ 200 200
öĊéÙüšćî 1 đúŠö 35 35
ĕöšóúćÿêĉÖÙĚĈïĂîÿĊ 20 ßĉĚî 3 60
đìð×čŠî 3 öšüî 20 60
ÖúŠĂÜóĆÿéč ×îćé 24 x 40 x 17 àö. 20 ÖúŠĂÜ 9 180
øüö 25,158
6.1.5 ĒñîÖćøéĈđîĉîÜćî
1) ÖćøđúČĂÖìĊęêĆĚÜĔîÖćøéĈđîĉîíčøÖĉÝ ìĈđúìĊęêĆĚÜĔîÖćøéĈđîĉîíčøÖĉÝïĂîÿĊ ĔßšóČĚîìĊęïøĉđüèïšćîĔîÖćø éĎĒúïĂîÿĊ ĒúąðøąÖĂïíčøÖĉÝ đîČęĂÜÝćÖïĂîÿĊđðŨîóČßìĊęĕöŠÝĈđðŨîêšĂÜĂćýĆ÷óČĚîìĊęÖüšćÜ ĒÙŠđóĊ÷ÜöĊēøÜđøČĂîĒúąêĎšĂïÿĈĀøĆïđúĊĚ÷Ü ïĂîÿĊ ÖĘÿćöćøëðøąÖĂïíčøÖĉÝïĂîÿĊĕéš
2) ÖćøÝĆÜüćÜĒñîñĆÜĔîēøÜđøČĂîïĂîÿĊ
õćóìĊę 2 ÖćøÝĆéüćÜĒñîñĆÜēøÜđøČĂîïĂîÿĊ ìĊęöć: ñĎšüĉÝĆ÷, 2565
ĔîÖćøÝĆéüćÜñĆÜēøÜđøČĂîïĂîÿĊöĊÖćøĒïŠÜóČĚîìĊęĂĂÖđðŨî 5 ÿŠüî ÙČĂ óČĚîìĊęÿĈĀøĆïđóćąđúĊĚ÷ÜĒöŠóĆîíčŤ ïĂîÿĊ óČĚîìĊęÿĈĀøĆïïĂîÿĊìĊęóøšĂöÝĈĀîŠć÷ óČĚîìĊęÿĈĀøĆïđóćąđúĊĚ÷ÜïĂîÿĊ (ìĊę÷ĆÜĕöŠĕéšðúĎÖĔîÖøąëćÜ) óČĚîìĊęđóćąđúĊĚ÷ÜïĂîÿĊìĊęðúĎÖ ĔîÖøąëćÜ (ēé÷ĔîĒêŠúąóČĚîìĊęÝąöĊîĚĈĀúŠĂđúĊĚ÷ÜĕüšđÿöĂ) ĒúąóČĚîìĊęÿĈĀøĆïìĈÜćîĒúąđÖĘï×ĂÜ
3)ÖøąïüîÖćøñúĉê ÿĈĀøĆïÖćøðúĎÖïĂîÿĊ ĒïŠÜĂĂÖđðŨî 3 ÖøąïüîÖćøĀúĆÖ ė ÙČĂ ÖøąïüîÖćø đêøĊ÷öÖćøÖŠĂîðúĎÖïĂîÿĊ ×ĆĚîêĂîÖćøðúĎÖïĂîÿĊ ĒúąÖøąïüîÖćøĀúĆÜÝćÖÖćøðúĎÖïĂîÿĊ đߊî Öćø×÷ć÷óĆîíčŤïĂîÿĊéšü÷Öćø ñŠćĀĆüöĊÖøąïüîÖćøñúĉê éĆÜîĊĚ
ÖøąïüîÖćøđêøĊ÷öÖćøÖŠĂîðúĎÖïĂîÿĊ ÝąêšĂÜöĊÖćøđêøĊ÷öĂčðÖøèŤìĊęĔßšÿĈĀøĆïÖćø×÷ć÷óĆîíčŤïĂîÿĊ éšü÷üĉíĊñŠćĀĆü ÖúŠĂÜóúćÿêĉÖĔÿÿĈĀøĆïđóćąðúĎÖĀĆüïĂîÿĊ éĉîìĊęĔßšÿĈĀøĆïÖćøđóćąðúĎÖ ĂčðÖøèŤÿĈĀøĆïÖćøñŠćĀĆüïĂîÿĊ ÿĈĀøĆï ÖćøđêøĊ÷öĒöŠóĆîíčŤ ĀúĆÜÝćÖìĊęàČĚĂĒöŠóĆîíčŤÝćÖñĎšñúĉê ÝąêšĂÜîĈĒöŠóĆîíčŤÝćÖøšćîöćđðúĊę÷îéĉîÖŠĂîîĈđÖĘïĕüšĔîóČĚîìĊęÿĈĀøĆïĒöŠóĆîíčŤ ēé÷ÝąđúĊĚ÷ÜĒöŠóĆîíčŤĔĀšöĊÙüćöÿü÷Üćö Ē×ĘÜĒøÜĒúąöĊĀĆüÿĈĀøĆïÖćø×÷ć÷óĆîíčŤ
×ĆĚîêĂîÖćøðúĎÖïĂîÿĊ éšü÷üĉíĊÖćøñŠćĀĆü
1. ĔĀšîĈÖøąëćÜïĂîìĊęÝąñŠćÝčŠöúÜĔîÖøąëćÜîĚĈ đóČęĂĔĀšéĉîđðŘ÷ÖßčŠöĒúąĀúčéĂĂÖÝćÖêšîÜŠć÷ úšćÜéĉî ìĊęđÖćąĂ÷ĎŠÖĆïĀĆüĂĂÖÝîĀöé đĀúČĂĕüšđóĊ÷Üêšî øćÖ ĒúąĀĆüđìŠćîĆĚî
2. ĔßšöĊéïćÜ êĆéĀĆüìĊęĔêšøćÖĂĂÖÝćÖêšî îĈĕðúšćÜîĚĈÿąĂćé ĒúšüĔßšĒðøÜ×îćéđúĘÖ đߊî ĒðøÜÿĊôŦî
×ĆéĀĆüïĂîÝîĀĆüïĂîÿąĂćé
ïĂîÿĊóøšĂöÝĈĀîŠć÷ (êšîĔĀâŠ) ïĂîÿĊóøšĂöÝĈĀîŠć÷ (êšîđúĘÖ) ïĂîÿĊóøšĂöÝĈĀîŠć÷ (øćÙć êęĈ-ðćîÖúćÜ) ïøĉđüèđóćąđúĊĚ÷ÜĒöŠóĆîíčŤ ïĂîÿĊóøšĂöÝĈĀîŠć÷(øćÙćëĎÖ)
óČĚîìĊęÿĈĀøĆïđóćąđúĊĚ÷ÜïĂîÿĊ (ìĊę÷ĆÜ ĕöŠĕéšðúĎÖĔîÖøąëćÜ)
óČĚîìĊęđóćąđúĊĚ÷ÜïĂîÿĊìĊęðúĎÖ ĔîÖøąëćÜ
óČĚîìĊęÿĈĀøĆïìĈÜćî ĒúąđÖĘï×ĂÜ
3. ÖćøñŠćĀĆüïĂî êšĂÜóĉÝćøèćÖŠĂîđÿöĂüŠćĀĆüïĂîöĊ×îćéđúĘÖĀøČĂĔĀ⊠đÖèæŤđðŨîÖúćÜðøąöćèüŠć ÖüšćÜ 1 ßĉĚîêŠĂ 1 đàîêĉđöêø ÷ćüðøąöćè 1-2 đàîêĉđöêø ÖćøñŠćĀĆüïĂî ÝąñŠćđðŨî 4 ĀøČĂ ñŠć 8 ĀøČĂÝą ñŠć 16 ßĉĚîÖĘĕéš
×ċĚîĂ÷ĎŠÖĆï×îćéĀĆü×ĂÜïĂîÿĊ
4. đöČęĂñŠćĀĆüïĂîêćö×îćéìĊęêšĂÜÖćøĒúšü îĈöćúšćÜĔîëĆÜîĚĈðĎî Ĕßšđüúćðøąöćè 2-5 îćìĊ ĒúšüîĈ ßĉĚîĀĆüïĂîìĊęñŠćúšćÜîĚĈđðúŠćĂĊÖÙøĆĚÜ ÝćÖîĆĚîüćÜñċęÜúöĔĀšĒĀšÜóĂĀöćé øąüĆÜĂ÷ŠćĔĀšēéîĒéé đöČęĂßĉĚîïĂîĀöćééĊĒúšüĔĀšđóćąðúĎÖĔî ÖúŠĂÜóúćÿêĉÖìĊęöĊéĉî ĀćÖñŠćĀĆüïĂîöćÖÖüŠć 1 ÿć÷óĆîíčŤ×ċĚîĕð ÙüøöĊÖćøđ×Ċ÷îßČęĂÿć÷óĆîíčŤïĂîÿĊêĉéĕüšìĊęÖúŠĂÜóúćÿêĉÖ óøšĂöìĆĚÜ đ×Ċ÷î üĆî đéČĂî ðŘ ×ĂÜüĆîìĊęñŠćĀĆüéšü÷
5. ÿĈĀøĆïøą÷ąđüúćÖćøĒêÖĀîŠĂ Ýą×ċĚîĂ÷ĎŠÖĆï×îćé×ĂÜĀĆüïĂî ëšćñŠćĀĆüĔĀâŠÝąìĈĔĀšĒêÖĀîŠĂđøĘü đöČęĂĀîŠĂìĊęđÖĉéĔĀöŠöĊøćÖ÷ćüðøąöćè 2 îĉĚü ÖĘóøšĂöìĊęÝąîĈöćðúĎÖĔÿŠÖøąëćÜ ĒúšüëĎÖ÷šć÷ĕð÷ĆÜóČĚîìĊęóćąđúĊĚ÷ÜïĂîÿĊìĊęðúĎÖĔî ÖøąëćÜ (ÖćøñŠćĀĆüĂŠĂî ĀøČĂ ĀĆüìĊęöĊĂć÷čîšĂ÷ ÝąĒêÖêšîĕéšđøĘüÖüŠćĀĆüïĂîìĊęöĊĂć÷čĒÖŠ)
ÖøąïüîÖćøĀúĆÜÝćÖÖćøðúĎÖïĂîÿĊ đöČęĂïĂîÿĊìĊęëĎÖñŠćĀĆüÜĂÖöćđðŨîĀîŠĂÝąëĎÖîĈöćðúĎÖĔÿŠ ÖøąëćÜ ïĂîÿĊÝąëĎÖđúĊĚ÷ÜéĎĂ÷ŠćÜéĊĔîêĎšÿĈĀøĆïĔÿŠïĂîÿĊ đóČęĂĔĀšïĂîÿĊđÝøĉâđêĉïēêöćöĊÙüćöÿü÷Üćö Ē×ĘÜĒøÜ Ēúąĕéšöćêøåćî
×ĂÜïĂîÿĊĒúąÿćöćøëÝĈĀîŠć÷ĂĂÖÿĎŠìšĂÜêúćéĕéš
6.1.6 ĒñîÞčÖđÞĉî ĔîÖćøðøąÖĂïíčøÖĉÝĕöŠüŠćÝąíčøÖĉÝéšćîĂąĕø ëċÜÝąöĊÖćøÙćéÖćøèŤìĊęđĀöćąÿöĒúšü ĒêŠÖĘĕöŠ ÿćöćøëĀúĊÖđúĊę÷ÜÖćøđðúĊę÷îĒðúÜìĊęöĆÖÝąđÖĉé×ċĚîĕéšêúĂéđüúć ìĆĚÜÖćøđðúĊę÷îĒðúÜÝćÖõć÷îĂÖíčøÖĉÝĒúąõć÷ĔîíčøÖĉÝđĂÜìĊęĕöŠ ÿćöćøëÙüïÙčöđĀêčÖćøèŤĕéš éĆÜîĆĚîÝċÜÝĈđðŨîêšĂÜöĊÖćøÝĆéìĈĒñîøĂÜøĆïÿëćîÖćøèŤÞčÖđÞĉî đóČęĂðŜĂÜÖĆîĒúąĒÖšĕ×ðŦâĀćêŠćÜ ė ĕéš Ă÷ŠćÜđĀöćąÿö
1) éšćîÖćøêúćé ÷Ăé×ć÷đðŨîðŦÝÝĆ÷ÿĈÙĆâ×ĂÜÖćøéĈđîĉîíčøÖĉÝ ĀćÖÝĆéÖćø÷Ăé×ć÷ ĀøČĂ Öćø üćÜĒñîÖćøêúćéĕéšĕöŠéĊóĂ ÖĘÝąìĈĔĀšÿĉîÙšćđðŨîìĊęøĎšÝĆÖĕéš÷ćÖ ÷Ăé×ć÷ĕöŠđðŨîêćöđðŜćĒúąĂćÝìĈĔĀšÖĉÝÖćøêšĂÜðŗéĕð ĒîüìćÜ ĒÖšðŦâĀć öĊÖćøìĈĒñîÖćøêúćéĔĀöŠêćöÿëćîÖćøèŤ×ĂÜÿĆÜÙöĔîðŦÝÝčïĆî đóĉęöߊĂìćÜÖćøēðøēöìÿĉîÙšćđóĉęööćÖ×ċĚî đߊî ÖćøĂĂÖ Üćî Event ĀøČĂÜćî fair đÖĊę÷üÖĆïêšîĕöš đðŨîêšî ēé÷ĔĀšöĊÖćøÝĆé Workshop đóČęĂĔĀšñĎšìĊęÿîĔÝĕéšúĂÜĀĆéìĈïĂîÿĊ đóČęĂĔĀšñĎšìĊęÿîĔÝĕéš ÿĆöñĆÿÖĆïÖćøìĈïĂîÿĊÝøĉÜ ė ĒúąđðŨîÖćø×÷ć÷åćîúĎÖÙšćĔĀöŠĂĂÖĕðĕéšÖüšćÜ×ċĚî ĒúąÖćøÿøšćÜđóÝ Facebook ìćÜĂĂîĕúîŤ ìĊęöčŠÜĒêŠìĈ content ìĊęĔĀšÙüćöøĎšéšćîïĂîÿĊ
2) éšćîÖćøđÜĉî ÿõćóÙúŠĂÜìćÜÖćøđÜĉî ĀćÖ×ćéÿöéčúéšćîîĊĚ đÜĉîĀöčîđüĊ÷îĕöŠóĂ ĂćÝìĈĔĀšđÖĉé
ðŦâĀćêŠĂÖćøéĈđîĉîÜćîĕéš ðŦâĀćĂćÝđÖĉéÝćÖ÷Ăé×ć÷ĕöŠđðŨîĕðêćöđðŜć đÜĉîìčîÿĈøĂÜĕöŠóĂêŠĂÖćøĔßšĀöčîĔîÖĉÝÖćø ÖćøĒÖšðŦâĀć×ĂÜÖĉÝÖćøĔîéšćîîĊĚ ÙČĂ ÖĉÝÖćøìĈÖćøÖĎšđÜĉîøą÷ąÿĆĚîÝćÖíîćÙćø đóČęĂîĈđÜĉîĔîÿŠüîîĆĚîöćĀöčîĔßšĔîÖĉÝÖćø
6.2 ñúüĉÝĆ÷üĆêëčðøąÿÜÙŤìĊę 2 ÖćøóĆçîćñĎšðøąÖĂïÖćø Startup íčøÖĉÝïĂîÿĊĔî÷čÙ Next Normal óïüŠć
6.2.1 éšćîÖćøüćÜĒñîÖćøÿøšćÜíčøÖĉÝ óïüŠć ĒñîíčøÖĉÝđðŨîðŦÝÝĆ÷ìĊęÿĈÙĆâöćÖìĊęÿčéĔîÖćøÝąéĈđîĉîíčøÖĉÝ ïĂîÿĊĔĀšðøąÿïÙüćöÿĈđøĘÝ
6.2.2 éšćîÖćøüĉđÙøćąĀŤÿõćóĒüéúšĂö×ĂÜíčøÖĉÝ óïüŠć éšćîÝčéĒ×ĘÜ ÙČĂ ñĎšðøąÖĂïÖćøöĊÙüćößĈîćâ đÖĊę÷üÖĆïïĂîÿĊ öĊïĂîÿĊēïøćèìĊęĀć÷ćÖĒúąöĊøćÙćÿĎÜÝĈîüîöćÖ ïĂîÿĊöĊÙüćöÿü÷Üćö öĊÙčèõćó ĕéšöćêøåćî öĊÙüćößĈîćâĔî
ēÙüĉé-19 ÿŠÜñúĔĀšêúćéïĂîÿĊđêĉïēêĂ÷ŠćÜøüéđøĘü éšćîĂčðÿøøÙ ÙČĂ öĊÙĎŠĒ׊ÜìćÜÖćøÙšćĂ÷ĎŠÝĈîüîöćÖ ùéĎìĊęđðúĊę÷îĒðúÜĔïÿŠÜñúêŠĂ ÖćøđÝøĉâđêĉïēê×ĂÜïĂîÿĊ øćÙć×ĂÜïĂîÿĊöĊøćÙćìĊęĕöŠĒîŠîĂî
6.2.3 éšćîÖćøüĉđÙøćąĀŤÿŠüîðøąÿöìćÜÖćøêúćé 4Ps éšćîñúĉêõĆèæŤ óïüŠć ïĂîÿĊÿć÷óĆîíčŤìĊę×ć÷éĊìĊęÿčé 3 ÿć÷óĆîíčŤ ÙČĂ ïĂîÿĊÿć÷óĆîíčŤēïøćè ïĂîÿĊÿć÷óĆîíčŤĀć÷ćÖ éšćîÖćøÖĈĀîéøćÙć óïüŠć êĆĚÜøćÙćìĊęêęĈÖüŠćøćÙćêúćéĀøČĂÙĎŠĒ×ŠÜ ĀøČĂÝąÖĈĀîéøćÙćêćöÿć÷óĆîíčŤïĂîÿĊ éšćîߊĂÜìćÜÖćøÝĆéÝĈĀîŠć÷ óïüŠć ñĎšðøąÖĂïÖćøÿŠüîöćÖÝąöĊߊĂÜìćÜÖćøÝĆéÝĈĀîŠć÷
ìĆĚÜ 2 ߊĂÜìćÜ ÙČà ߊĂÜìćÜĂĂîĕúîŤ ĒúąĂĂôĕúîŤ ßŠĂÜìćÜÖćøÝĆéÝĈĀîŠć÷ìĊęđðŨîðøąē÷ßîŤìĊęÿčé ÙČà ߊĂÜìćÜĂĂîĕúîŤ éšćîÖćø ÿŠÜđÿøĉöÖćøêúćé ñĎšðøąÖĂïÖćøÿŠüîöćÖÝąöĊüĉíĊÖćøÿŠÜđÿøĉöÖćøêúćé ÙČĂ ÖćøÝĆéēðøēößĆęîÿŠÜôøĊđîČęĂÜĔîüĆîóĉđýþêŠćÜ ė
6.2.4 éšćîðŦÝÝĆ÷ìĊęìĈĔĀšÿêćøŤìĂĆóðøąÿïÙüćöÿĈđøĘÝ ðŦÝÝĆ÷éšćîøą÷ąđüúć óïüŠć ðŦÝÝĆ÷éšćîđüúćöĊ ÙüćöÿĈÙĆâêŠĂÖćøéĈđîĉîíčøÖĉÝïĂîÿĊ ÙČĂ ÖćøđøĉęöêšîíčøÖĉÝĔîߊüÜđüúćìĊęđĀöćąÿöݹߊü÷úéðŦâĀćĂčðÿøøÙìĊęĂćÝđÖĉé×ċĚîĕéš ðŦÝÝĆ÷
éšćîđÜĉîìčî óïüŠć ðŦÝÝĆ÷éšćîđÜĉîìčîöĊÙüćöÿĈÙĆâêŠĂÖćøéĈđîĉîíčøÖĉÝĂ÷ŠćÜöćÖøĂÜúÜöćÝćÖĒñîíčøÖĉÝ ðŦÝÝĆ÷éšćîðŦÝÝĆ÷éšćî ĒîüÙüćöÙĉéĔĀöŠ ė ĀøČĂĕĂđéĊ÷ÙüćöÙĉéÿøšćÜÿøøÙŤ óïüŠć öĊÙüćöÿĈÙĆâêŠĂÖćøéĈđîĉîíčøÖĉÝ đóøćąÝąßŠü÷ÿøšćÜÙüćöĒêÖêŠćÜÖĆï ÙĎŠĒ׊ÜĔîêúćé
6.2.5 éšćîÙüćöÿćöćøë×ĂÜñĎšðøąÖĂïÖćø éšćîÙüćöđðŨîêĆü×ĂÜêĆüđĂÜĔîÖćøðøąÖĂïíčøÖĉÝïĂîÿĊ óïüŠć ÖćøđðŨîêĆüđĂÜĔîÖćøéĈđîĉîíčøÖĉÝݹߊü÷ÿøšćÜÙüćöĒêÖêŠćÜÝćÖÙĎŠĒ׊Ü×ĆîĔîêúćéĕéš éšćîÙüćöÖúšćđÿĊę÷ÜĔîÖćøðøąÖĂïíčøÖĉÝïĂî ÿĊ óïüŠć ñĎšðøąÖĂïÖćøÿŠüîĔĀâŠöĊÙüćöÖúšćđÿĊę÷ÜĔîÖćøúÜìčî éšćîÙüćöÿćöćøëĔîÖćøÙüïÙčöÿëćîÖćøèŤêŠćÜ ė ìĊęđÖĉé×ċĚîēé÷ĕöŠ ĂćÝÙćéđéćĕéšĔîÖćøðøąÖĂïíčøÖĉÝïĂîÿĊ óïüŠć ñĎšðøąÖĂïÖćøöĊÙüćöóøšĂöĔîÖćøĒÖšĕ×ðŦâĀćêŠćÜ ė ìĊęđÖĉé×ċĚî ìĆĚÜìĊęÿćöćøë ÙćéÖćøèŤĕéš ĒúąĕöŠÿćöćøëÙćéÖćèŤĕéš ÖćøĒÖšĕ×ðŦâĀćìĊęéĊ÷ŠĂöêšĂÜöĊÖćøüćÜĒñî éšćî×ĊéÙüćöÿćöćøëÖćøĒ׊Ü×ĆîÖĆïÙĎŠĒ׊ÜĔî êúćéĔîÖćøðøąÖĂïíčøÖĉÝïĂîÿĊ óïüŠć ñĎšðøąÖĂïÖćøöĊÙüćöÿćöćøëĔîÖćøĒ׊Ü×ĆîÖĆïÙĎŠĒ׊ÜĔîêúćé ìĆĚÜĔîéšćî×ĂÜñúĉêõĆèæŤìĊęöĊ Ùüćöÿü÷Üćö ĕéšöćêøåćî ÖćøêĆĚÜøćÙćìĊęđĀöćąÿö
6.2.6 éšćîđìÙēîēú÷Ċ óïüŠć ñĎšðøąÖĂïÖćøĕéšîĈđìÙēîēú÷ĊöćĔßšĔîÖćøéĈđîĉîíčøÖĉÝ ìĆĚÜĔßšĔîÖćøÿŠÜđÿøĉö Öćøêúćé ÖćøðøąßćÿĆöóĆîíŤĔîÖćøÝĆéēðøēößĆęîÿĉîÙšć ĀøČĂÖćøĔßšđìÙēîēú÷Ċ×ĂÜĒÿÜĔîÖćøðúĎÖïĂîÿĊ ÖćøĔßšĒÿÜðøĆï×îćé ðøĆï ÿĊĔï×ĂÜïĂîÿĊ
6.2.7 éšćîÖćøðøąÖĂïíčøÖĉÝïĂîÿĊĔĀšðøąÿïÙüćöÿĈđøĘÝ óïüŠć ÖćøÝąéĈđîĉîíčøÖĉÝĔĀšðøąÿïÙüćöÿĈđøĘÝ êšĂÜđøĉęööćÝćÖÖćøüćÜĒñîđøĉęöêšîíčøÖĉÝìĊęéĊ öĊđÜĉîìčîđóĊ÷ÜóĂÿĈĀøĆïÖćøđøĉęöêšîíčøÖĉÝ öĊĒîüÙüćöÙĉéÿøšćÜÿøøÙŤđóČęĂîĈöć ðøą÷čÖêŤĔßšĔîíčøÖĉÝ ĒúąöĊÖćøîĈđìÙēîēú÷ĊöćðøĆïĔßšĔîíčøÖĉÝàċęÜݹߊü÷ĔĀšñĎšðøąÖĂïÖćøđÖĉéÙüćöĕéšđðøĊ÷ï
7. ÖćøĂõĉðøć÷ñúÖćøüĉÝĆ÷
7.1 ñúÖćøýċÖþć óïüŠć Öćøđ×Ċ÷îĒñîíčøÖĉÝÖŠĂîđøĉęöêšîíčøÖĉÝݹߊü÷ĔĀšñĎšðøąÖĂïÖćøÿćöćøëöĂÜđĀĘîõćóøüöĔîÖćø éĈđîĉîíčøÖĉÝ ĒñîÖćøđÜĉî ĒñîÖćøéĈđîĉîÜćî ĒñîíčøÖĉÝìĈĔĀšñĎšðøąÖĂïÖćøÖĈĀîéĒîüìćÜ×ĂÜÙüćöÙĉé ĒúąßŠü÷ĔĀš ñĎšðøąÖĂïÖćøÿćöćøëĔßšìøĆó÷ćÖøìĊęöĊĒúąÙüćöó÷ć÷ćöđóČęĂĕðÿĎŠđðŜćĀöć÷ ÿćöćøëìĈĔĀšïøĉĀćøÝĆéÖćøíčøÖĉÝĕéšĂ÷ŠćÜđĀöćąÿö öĊ ÙüćöøĂïÙĂï öĂÜđĀĘîךĂïÖóøŠĂÜìĊęĂćÝÝąđÖĉé×ċĚîĔîÖćøéĈđîĉîÖćøĕéš ĒúąÿćöćøëĀćìćÜðŜĂÜÖĆî ĒÖšðŦâĀć ĀøČĂךĂïÖóøŠĂÜ ìĊę ĂćÝđÖĉé×ċĚîĕéšìĆîìŠüÜìĊÖŠĂîúÜöČĂðäĉïĆêĉ àċęÜÿĂéÙúšĂÜÖĆïĒîüÙĉéÖćøđ×Ċ÷îĒñîíčøÖĉÝ×ĂÜøĆßÖùß [4] ìĊęĔĀšĒîüÙĉéĒñîíčøÖĉÝ
(Business Plan) đðŨîđÙøČęĂÜöČĂìĊęöĊÙüćöÿĈÙĆâ÷ĉęÜÿĈĀøĆïñĎšðøąÖĂïÖćøìĊęđøĉęöêšîíčøÖĉÝ ĒñîíčøÖĉÝÿćöćøëïĂÖøć÷úąđĂĊ÷éđÖĊę÷üÖĆï íčøÖĉÝîĆĚî ė ìĈĔĀšđךćĔÝüĆêëčðøąÿÜÙŤ×ĂÜíčøÖĉÝĂ÷ŠćÜßĆéđÝî ÖćøÖĈĀîéĒîüìćÜÿĎšÙüćöÿĈđøĘÝ×ĂÜíčøÖĉÝ ĒúąëċÜĒöšüŠćíčøÖĉÝïĂîÿĊÝą đðŨîíčøÖĉÝìĊęÿćöćøëđøĉęöêšîĕéšÜŠć÷ đîČęĂÜÝćÖđðŨîíčøÖĉÝìĊęĕöŠÝĈđðŨîêšĂÜĔßšìĆÖþąÿĎÜöćÖĒúąÿëćÖćøèŤĔîðŦÝÝčïĆîìĊęđĂČĚĂðøąē÷ßîŤêŠĂ íčøÖĉÝ ĒêŠÖćøéĈđîĉîíčøÖĉÝĔĀšĂ÷ĎŠøĂéêŠĂĕðîĆĚîđðŨîđøČęĂÜ÷ćÖđîČęĂÜÝćÖöĊĂčðÿøøÙÝćÖÙĎŠĒ׊ÜÝĈîüîöćÖĒúąøćÙć×ĂÜïĂîÿĊöĊÙüćöĕöŠ ĒîŠîĂî àċęÜÿĂéÙúšĂÜÖĆïÜćîüĉÝĆ÷ ýøĆè÷Ť [9] ìĊęìĈÖćøüĉÝĆ÷đøČęĂÜ ĒñîíčøÖĉÝđóČęĂÿøšćÜíčøÖĉÝĔĀöŠ: ÿüîÖøąïĂÜđóßø ñúÖćøýċÖþć óïüŠć íčøÖĉÝÿćöćøëđøĉęöêšîĕéšÜŠć÷ đîČęĂÜÝćÖöĊêúćé×îćéĔĀâŠøĂÜøĆïĂ÷ĎŠĒúąĕöŠĕéšĔßšìĆÖþąÿĎÜöćÖĔîÖćøđøĉęö ÝċÜÿćöćøëđךćĕðđðŨî ÿŠüîĀîċęÜ×ĂÜêúćéĕéšĂ÷ćÖĕöŠ÷ćÖđ÷ĘîîĆÖ ĒêŠÖćøĂ÷ĎŠêŠĂĕðîĆĚîđðŨîđøČęĂÜ÷ćÖ
7.2 ñúÖćøýċÖþć óïüŠć ðŦÝÝĆ÷ìĊęÿŠÜñúêŠĂÖćøđðŨîñĎšðøąÖĂïÖćø Startup ìĊęðøąÿïÙüćöÿĈđøĘÝ öĊĒîüìćÜóĆçîć 4 éšćî éĆÜîĊĚ éšćîĒñîíčøÖĉÝ éšćîđÜĉîìčî éšćîĒîüÙüćöÙĉéĔĀöŠ ė ĀøČĂĕĂđéĊ÷ÙüćöÙĉéÿøšćÜÿøøÙŤ ĒúąéšćîđìÙēîēú÷Ċ àċęÜÿĂéÙúšĂÜÖĆï ĒîüÙĉéðŦÝÝĆ÷ìĊęìĈĔĀšÿêćøŤìĂĆóðøąÿïÙüćöÿĈđøĘÝ Engineering Today [7] ìĊęĔĀšĒîüÙĉé ×ĂÜÖćøđðŨîñĎšðøąÖĂïÖćøÿêćøŤìĂĆóìĊę ðøąÿïÙüćöÿĈđøĘÝ éšćîĒñîíčøÖĉÝ ÖŠĂîìĊęñĎšðøąÖĂïÖćøÝąđøĉęöêšîíčøÖĉÝÙüøöĊÖćøüćÜĒñîíčøÖĉÝ ĒñîíčøÖĉÝëČĂđðŨîðŦÝÝĆ÷ìĊęìĈĔĀš íčøÖĉÝ Startup ðøąÿïÙüćöÿĈđøĘÝ ÖćøìĊęÝąìĈíčøÖĉÝĂąĕøÖĘêćöêšĂÜöĊÖćøüćÜĒñîìĊęßĆéđÝîĔîÖćøìĈíčøÖĉÝđóČęĂĔĀšíčøÖĉÝđðŨîĕðĔî ìĉýìćÜìĊęêšĂÜÖćø øĂÜúÜöć éšćîđÜĉîìčî đÜĉîìčîöĊÙüćöÿĈÙĆâêŠĂíčøÖĉÝĂ÷ŠćÜöćÖ đóøćąđðŨîðŦÝÝĆ÷ĔîÖćøéĈđîĉîíčøÖĉÝ êĆĚÜĒêŠđøĉęöêĆĚÜ ÖĉÝÖćø ĒúąøąĀüŠćÜéĈđîĉîÖĉÝÖćø đÜĉîìčîìĈĔĀšÖćøéĈđîĉîíčøÖĉÝ ĀøČĂÖćøàČĚĂ×ć÷đðŨîĕðĂ÷ŠćÜöĊðøąÿĉìíĉõćóĒúąìĈĔĀšíčøÖĉÝ
×÷ć÷êĆüĕéšĂ÷ŠćÜøüéđøĘü éšćîĒîüÙüćöÙĉéĔĀöŠ ė ĀøČĂĕĂđéĊ÷ÙüćöÙĉéÿøšćÜÿøøÙŤ đðŨîðŦÝÝĆ÷ÿĈÙĆâĔîÖćøÝąìĈíčøÖĉÝĔĀšðøąÿï ÙüćöÿĈđøĘÝ íčøÖĉÝĔîðŦÝÝčïĆîêšĂÜöĊĒîüÙüćöÙĉéĔĀöŠ ė ÙüćöÙĉéÿøšćÜÿøøÙŤ đóøćąĒîüÙüćöÙĉéĔĀöŠ ė ÝąđðŨîêĆüïĂÖüŠćÝąìĈĂąĕø ìĈĂ÷ŠćÜĕø ÿćöćøëĒÖšĕ×Ăąĕøĕéš ÖćøđøĉęöêšîĔîÖćøìĈÿêćøŤìĂĆóĔĀšðøąÿïÙüćöÿĈđøĘÝēé÷ìĊęĒîüÙüćöÙĉéêšĂÜĕöŠàĚĈ ĀøČĂÝąđðŨîÖćø êŠĂ÷ĂéĒîüÙüćöÙĉéđéĉöìĊęöĊĂ÷ĎŠĒúšüĔĀšöĊÙüćöîŠćÿîĔÝ÷ĉęÜ×ċĚî Ēúą éšćîđìÙēîēú÷Ċ öĊÙüćöÿĂéÙúšĂÜÖĆïĒîüÙĉéđìÙēîēú÷ĊÖĆïíčøÖĉÝ Startup ÿčóđîêø ĒúąÙèą [8] ìĊęĔĀšĒîüÙĉéüŠć Startup öĊĀĆüĔÝÿĈÙĆâÙČĂ Growth ÙČĂöĊÖćøđêĉïēêĒïïÖšćüÖøąēéé ÖćøìĊęÝąđðŨî đߊîîĆĚîĕéšēöđéúíčøÖĉÝîĆĚîêšĂÜÿćöćøëìĈàĚĈĕéš (Repeatable) Ēúą ×÷ć÷êĆüĕéš (Scalable) Ă÷ŠćÜøüéđøĘüĒúąÜŠć÷ àċęÜÖćøìĊęÝąđðŨî đߊîîĆĚîĕéšđøćÝĈđðŨîĂ÷ŠćÜ÷ĉęÜìĊęÝąêšĂÜĂćýĆ÷đìÙēîēú÷ĊĀøČĂîüĆêÖøøöđךćöćߊü÷×ĆïđÙúČęĂî đóøćąĔî÷č ÙðŦÝÝčïĆîðäĉđÿíĕöŠĕéšüŠć đìÙēîēú÷ĊöĊÙüćöÿĈÙĆâĒúąöĊĂĉìíĉóúêŠĂÖćøéĈđîĉîßĊüĉê×ĂÜñĎšÙîÿöĆ÷ĔĀöŠđðŨîĂ÷ŠćÜöćÖ
8. ךĂđÿîĂĒîą
8.1 ךĂđÿîĂĒîąÿĈĀøĆïîĈñúÖćøüĉÝĆ÷ĕðĔßš
8.1.1 ñĎšüĉÝĆ÷öĊךĂđÿîĂĒîąìĊęđðŨîðøąē÷ßîŤĒÖŠ ñĎšðøąÖĂïÖćøìĊęÖĈúĆÜüćÜĒñîđøĉęöêšîíčøÖĉÝïĂîÿĊ ĀøČĂñĎšìĊę êšĂÜÖćøîĈÜćîüĉÝĆ÷ĕðĔßš ĔĀšÿćöćøëîĈךĂöĎúñúÖćøýċÖþćĕððøą÷čÖêŤĔßšÖĆïÖćøüćÜĒñîÖćøÿøšćÜíčøÖĉÝïĂîÿĊ đóČęĂÿøšćÜÿćöćøë ÿøšćÜĂćßĊóĒúąÿøšćÜøć÷ĕéšĔĀšÖĆïñĎšðøąÖĂïÖćøìĊęÝąđøĉęöêšîíčøÖĉÝïĂîÿĊ
8.1.2 ךĂöĎúéšćîÜïðøąöćèÖćøúÜìčîĔîÜćîüĉÝĆ÷đúŠöîĊĚ đðŨîđóĊ÷ÜךĂöĎúðøąöćèÖćøêĆüđú×éšćîÜïðøąöćè ÖćøúÜìčî àċęÜĂćÝöĊÙüćöÙćéđÙúČęĂîĕðïšćÜ đîČęĂÜÝćÖĔîðŦÝÝčïĆîøćÙćÿĉîÙšćêŠćÜ ė ìĊęĔßšĔîÖćøúÜìčîöĊÖćøðøĆïøćÙć×ċĚî
8.2 ךĂđÿîĂĒîąÿĈĀøĆïÖćøüĉÝĆ÷ÙøĆĚÜêŠĂĕð
8.2.1 ÙüøýċÖþćÖúčŠöêĆüĂ÷ŠćÜÝćÖđ×êóČĚîìĊęđóĉęöđêĉö đóČęĂĔĀšĕéš×šĂöĎúìĊęĒêÖêŠćÜ öĊÙüćöîŠćÿîĔÝĒúąđðŨî ðøąē÷ßîŤöćÖ×ċĚî
đĂÖÿćøĂšćÜĂĉÜ
[1] đÿćüúĆÖþèŤ ÖĉêêĉíîüĆêø. (2563). ÿëćÖćøèŤìĉýìćÜĕöšéĂÖĕöšðøąéĆï×ĂÜðøąđìýĕì÷ĔîðŘ 2563. ÙšîđöČęĂ18 öÖøćÙö 2565 ÝćÖ https://www.doa.go.th/hort/wp-content/uploads -2563.pdf
[2] ñĎšÝĆéÖćøĂĂîĕúîŤ. (2564). öĎúÙŠćÖćøîĈđךćïĂîÿĊ×ĂÜðøąđìýĕì÷. ÙšîđöČęĂ 20 öÖøćÙö 2565 ÝćÖ https://mgronline.com/local/detail/9640000098390
[3] Techsauce Team. (2564). öĎúÙŠćÖćøúÜìčîíčøÖĉÝ Startup Ĕîðøąđìýĕì÷ ðŘ 2563. ÙšîđöČęĂ 20 öÖøćÙö 2565 ÝćÖ https://techsauce.co/report/thailand-startup-ecosystem-year-in-review-2020
[4] øĆßÖùß ÙúŠĂÜó÷ćïćú (2560). ĒîüÙĉéÖćøđ×Ċ÷îĒñîíčøÖĉÝ. ÙšîđöČęĂ 20 öÖøćÙö 2565 ÝćÖ https://www.scribd.com/doc/16382671/3
[5] éćüøčüøøè ëüĉúÖćø. (2561). ÖćøüĉđÙøćąĀŤÿõćóĒüéúšĂöìćÜíčøÖĉÝ. ÙšîđöČęĂ 20 öÖøćÙö 2565 ÝćÖ http://www.ska2.go.th/reis/data/research
[6] îĚĈìĉó÷Ť đîĊ÷öĀĂö. (2560). ðŦÝÝĆ÷ÿŠüîðøąÿöÖćøêúćé. ÙšîđöČęĂ 21 öÖøćÙö 2565 ÝćÖ https://mis.krirk.ac.th/librarytext/MBA/2560/F_Namthip_%20%20Neamhom.pdf
[7] Engineering Today. (2562). ðŦÝÝĆ÷ìĊęìĈĔĀšíčøÖĉÝÿêćøŤìĂĆóðøąÿïÙüćöÿĈđøĘÝ. ÙšîđöČęĂ 25 öÖøćÙö 2565 ÝćÖ https://www.engineeringtoday.net
[8] ÿčóđîêø Ēÿîđÿîć, íĉéćìĉó÷ŤïčêøĒÿÜ Ēúą Öčú÷ć óĆçîćÖĎú (2560). ĒîüÙĉéđìÙēîēú÷ĊÖĆïíčøÖĉÝ Startup. ÙšîđöČęĂ 25 öÖøćÙö 2565 ÝćÖ http://sc2.kku.ac.th/stat/statweb/images
[9] ýøĆè÷Ť ïčâ÷ĆÜ. (2561). ĒñîíčøÖĉÝđóČęĂÿøšćÜíčøÖĉÝĔĀöŠ: ÿüîÖøąïĂÜđóßø. ÙšîđöČęĂ 6 öÖøćÙö 2565 ÝćÖ http://dspace.bu.ac.th/bitstream/123456789/3819/1/sarun.boony.pdf
[10] ßîĉéć üĆßøąĂîĆîìŤ. (2563). ðŦÝÝĆ÷ìĊđðŨîĂčðÿøøÙĔîÖćøóĆçîćíčøÖĉÝÿêćøŤìĂĆóēé÷ĂÜÙŤÖøĔîðøąđìýĕì÷. ÙšîđöČęĂ 6 öÖøćÙö 2565 ÝćÖ https://archive.cm.mahidol.ac.th
