• Tidak ada hasil yang ditemukan

View of การรับรู้ถึงการได้รับการสนับสนุนจากองค์กร ความพึงพอใจในการทำงาน ความผูกพันต่อองค์กรและความตั้งใจที่จะลาออกจากงานโดยสมัครใจของบุคลากร ในสังกดมหาวิทยาลัยเทคโนโลยีราชมงคลอีสาน และมหาวิทยาลัยเทคโนโลยีราชมงคลธัญบุรี

N/A
N/A
Protected

Academic year: 2024

Membagikan "View of การรับรู้ถึงการได้รับการสนับสนุนจากองค์กร ความพึงพอใจในการทำงาน ความผูกพันต่อองค์กรและความตั้งใจที่จะลาออกจากงานโดยสมัครใจของบุคลากร ในสังกดมหาวิทยาลัยเทคโนโลยีราชมงคลอีสาน และมหาวิทยาลัยเทคโนโลยีราชมงคลธัญบุรี"

Copied!
19
0
0

Teks penuh

(1)

Ĝ­´Š„´—¤®µª·š¥µ¨´¥Áš‡ÃœÃ¨¥¸¦µ¤Š‡¨°¸­µœ ¨³¤®µª·š¥µ¨´¥Áš‡ÃœÃ¨¥¸

¦µ¤Š‡¨›´»¦¸

Perceived Organizational Support, Job Satisfaction, Organizational Commitment and Voluntary Turnover Intention of Thai Employees in Rajamangala University of Technology Isan and Rajamangala University of Technology Thanyaburi.

š‡´—¥n°

„µ¦ª·‹´¥œ¸Ê¤¸ª´˜™»ž¦³­Š‡rÁ¡ºÉ°«¹„¬µ 1) ‡ªµ¤­´¤¡´œ›r…°Š„µ¦¦´¦¼o™¹Š„µ¦Å—o¦´„µ¦­œ´­œ»œ‹µ„°Š‡r„¦

š¸É¤¸˜n°‡ªµ¤¡¹Š¡°Ä‹Äœ„µ¦šÎµŠµœ 2) ‡ªµ¤­´¤¡´œ›r…°Š„µ¦¦´¦¼o™¹Š„µ¦Å—o¦´„µ¦­œ´­œ»œ‹µ„°Š‡r„¦

š¸É¤¸˜n°‡ªµ¤Ÿ¼„¡´œ˜n°°Š‡r„¦ 3) ‡ªµ¤­´¤¡´œ›r…°Š‡ªµ¤¡¹Š¡°Ä‹Äœ„µ¦šÎµŠµœ ¨³‡ªµ¤Ÿ¼„¡´œ˜n°°Š‡r„¦

š¸É¤¸˜n°‡ªµ¤˜´ÊŠÄ‹š¸É‹³¨µ°°„‹µ„ŠµœÃ—¥­¤´‡¦Ä‹…°Š»‡¨µ„¦Äœ ¤®µª·š¥µ¨´¥Áš‡ÃœÃ¨¥¸¦µ¤Š‡¨°¸­µœ

¨³»‡¨µ„¦Äœ ¤®µª·š¥µ¨´¥Áš‡ÃœÃ¨¥¸¦µ¤Š‡¨›´»¦¸ ¨³ 4) Áž¦¸¥Áš¸¥‡ªµ¤Â˜„˜nµŠ¦³®ªnµŠ„µ¦¦´¦¼o

™¹Š„µ¦Å—o¦´„µ¦­œ´­œ»œ‹µ„°Š‡r„¦ ‡ªµ¤¡¹Š¡°Ä‹Äœ„µ¦šÎµŠµœ ‡ªµ¤Ÿ¼„¡´œ˜n°°Š‡r„¦ ¨³‡ªµ¤˜´ÊŠÄ‹š¸É‹³

¨µ°°„‹µ„ŠµœÃ—¥­¤´‡¦Ä‹…°Š»‡¨µ„¦Äœ­´Š„´—…°Šš´ÊŠ 2 ®nŠ ץčo­°™µ¤Áž}œÁ‡¦ºÉ°Š¤º°ª·‹´¥ šÎµ„µ¦

ª·Á‡¦µ³®r…o°¤¼¨‹µ„„¨»n¤˜´ª°¥nµŠ‹Îµœªœ 681 ‡œ ץčo„µ¦ª·Á‡¦µ³®r„µ¦™—™°¥¡®»‡¼–Äœ„µ¦š—­°­¤¤˜·“µœ

Ÿ¨„µ¦ª·‹´¥¡ªnµ 1) „µ¦¦´¦¼o™¹Š„µ¦Å—o¦´„µ¦­œ´­œ»œ‹µ„°Š‡r„¦¤¸‡ªµ¤­´¤¡´œ›ršµŠª„„´‡ªµ¤¡¹Š¡°Ä‹

Ĝ„µ¦šÎµŠµœ 2) „µ¦¦´¦¼o™¹Š„µ¦Å—o¦´„µ¦­œ´­œ»œ‹µ„°Š‡r„¦¤¸‡ªµ¤­´¤¡´œ›ršµŠª„„´‡ªµ¤Ÿ¼„¡´œ˜n°

°Š‡r„¦ 3) ‡ªµ¤Ÿ¼„¡´œ˜n°°Š‡r„¦ ¤¸‡ªµ¤­´¤¡´œ›ršµŠ¨„´‡ªµ¤˜´ÊŠÄ‹š¸É‹³¨µ°°„‹µ„ŠµœÃ—¥­¤´‡¦Ä‹

­nªœ‡ªµ¤¡¹Š¡°Ä‹Äœ„µ¦šÎµŠµœÁŒ¡µ³„¨»n¤˜´ª°¥nµŠ…°Š ¤š¦.°¸­µœ Ášnµœ´Êœ š¸É¤¸‡ªµ¤­´¤¡´œ›ršµŠ¨„´

‡ªµ¤˜´ÊŠÄ‹š¸É‹³¨µ°°„‹µ„ŠµœÃ—¥­¤´‡¦Ä‹ ¨³ 4) „µ¦¦´¦¼o™¹Š„µ¦Å—o¦´„µ¦­œ´­œ»œ‹µ„°Š‡r„¦ ¨³‡ªµ¤˜´ÊŠÄ‹

š¸É‹³¨µ°°„‹µ„ŠµœÃ—¥­¤´‡¦Ä‹…°Š„¨»n¤˜´ª°¥nµŠš´ÊŠ 2 ®nŠœ´Êœ ¤¸‡ªµ¤Â˜„˜nµŠ„´œ°¥nµŠ¤¸œ´¥­Îµ‡´šµŠ­™·˜·

­»¤·œš¦ Áoµ›¦¦¤1

1°µ‹µ¦¥rž¦³‹Îµ‡–³Áš‡ÃœÃ¨¥¸°»˜­µ®„¦¦¤ ¤®µª·š¥µ¨´¥¦µ¤Š‡¨°¸­µœ ª·š¥µÁ…˜­„¨œ‡¦

e-mail : sumintorn@hotmail.com

(2)

Keywords : Perceived Organizational Support, Job Satisfaction, Organizational Commitment, Voluntary Turnover Intentions

šœÎµ

„µ¦Áž¨¸É¥œÂž¨ŠÃ‡¦Š­¦oµŠÄ®¤n…°Š¤®µª·š¥µ¨´¥

¦µ¤Š‡¨š´Éªž¦³Áš« ˜´ÊŠÂ˜nª´œš¸É 19 ¤„¦µ‡¤ 2548

šÎµÄ®o¤®µª·š¥µ¨´¥Áš‡ÃœÃ¨¥¸¦µ¤Š‡¨š´Éªž¦³Áš«

˜o°Šž¦´Áž¨¸É¥œÃ‡¦Š­¦oµŠ„µ¦¦·®µ¦Šµœ£µ¥Äœ

Á¡ºÉ°Ä®o­°—‡¨o°Š„´¡´œ›„·‹Â¨³£µ¦„·‹Ä®¤n…°Š

¤®µª·š¥µ¨´¥ „µ¦Áž¨¸É¥œÂž¨Š—´Š„¨nµª °µ‹­nŠ

Ÿ¨„¦³šš´ÊŠ˜n°°Š‡r„¦Â¨³»‡¨µ„¦…°Š¤®µª·š¥µ¨´¥

Ťnªnµ‹³Áž}œÁ¦ºÉ°Š£µ¦³®œoµš¸É ‡ªµ¤¦´Ÿ·—° ­·š›·

¨³ž¦³Ã¥œr ¦ª¤Åž™¹Š…ª´Â¨³„ε¨´ŠÄ‹…°Š»‡¨µ„¦

Ž¹ÉŠ°µ‹¤¸Ÿ¨šÎµÄ®o¤®µª·š¥µ¨´¥˜o°ŠÁ¡·É¤»‡¨µ„¦

®¦º°°µ‹­¼Á­¸¥»‡¨µ„¦š¸É¤¸‡ªµ¤¦¼o‡ªµ¤­µ¤µ¦™

…°Š°Š‡r„¦Åž œ°„‹µ„œ¸Ê¤®µª·š¥µ¨´¥Á°Š¥´Š˜o°Š

čoÁª¨µÂ¨³Šž¦³¤µ–Äœ„µ¦‡´—Á¨º°„ ¨³¡´•œµ

»‡¨µ„¦ Á¡ºÉ°Ä®oŗo˜µ¤®¨´„Á„–”r¨³…o°„ε®œ—

…°Š¤®µª·š¥µ¨´¥ ¦ª¤Åž™¹Š„µ¦Â…nŠ…´œš¸ÉÁ¡·É¤…¹Êœ

¦°—oµœ Ťnªnµ‹³Áž}œ„µ¦Â…nŠ…´œ„´“¤®µª·š¥µ¨´¥”

š¸É¤¸°¥¼nÁ—·¤ (Ánœ ¤®µª·š¥µ¨´¥Á¸¥ŠÄ®¤n ¤®µª·š¥µ¨´¥

‡Îµ­Îµ‡´ : „µ¦¦´¦¼o™¹Š„µ¦Å—o¦´„µ¦­œ´­œ»œ‹µ„°Š‡r„¦ ‡ªµ¤¡¹Š¡°Ä‹Äœ„µ¦šÎµŠµœ ‡ªµ¤Ÿ¼„¡´œ

˜n°°Š‡r„¦ ¨³‡ªµ¤˜´ÊŠÄ‹š¸É‹³¨µ°°„‹µ„ŠµœÃ—¥­¤´‡¦Ä‹

Abstract

The objectives of this research were: 1) to study the relationship between POS and job satisfaction, 2) to study the relationship between POS and organizational commitment, 3) to study the relationship among job satisfaction, organizational commitment and voluntary turnover intentions and; 4) to compare the difference among POS, job satisfaction, organizational commitment and voluntary turnover intentions of employees of RMUTI and RMUTT. Questionnaire was used to collect the data from the sample size of 681 employees.

Multiple regression analysis was used for analyzing the hypothesis testing. The results indicated that 1) POS has a positive related to job satisfaction, 2) POS has a positive related to organizational commitment, 3) Organization commitment has a negative related to voluntary turnover intentions. Similarly, except RMUTT, Job satisfaction has a negative related to voluntary turnover intentions; and 4) With the comparison between employees groups, the results showed that POS and voluntary turnover intentions were statistical signifi cance difference.

…°œÂ„nœ ¤®µª·š¥µ¨´¥¦´Š­·˜ Áž}œ˜oœ) ¦ª¤Åž

™¹Š “¤®µª·š¥µ¨´¥” Ä®¤n š¸ÉÁ„·—…¹ÊœÅ¨nÁ¨¸É¥„´œ (Ánœ

¤®µª·š¥µ¨´¥¦µ£´’ Áž}œ˜oœ) Ž¹ÉŠ„µ¦Áž¨¸É¥œÂž¨Š

—´Šš¸É„¨nµª¤µÂ¨oªœ´Êœ °µ‹­¦oµŠ‡ªµ¤¡¹Š¡°Ä‹Äœ

„µ¦šÎµŠµœ ¨³‡ªµ¤Ÿ¼„¡´œ˜n°°Š‡r„¦š´ÊŠšµŠ—oµœ

ª„¨³¨Ä®o„´»‡¨µ„¦…°Š “¤®µª·š¥µ¨´¥Ä®¤n” ¨³°µ‹Á„·—Ÿ¨„¦³š˜n°‡ªµ¤˜´ÊŠÄ‹š¸É‹³¨µ°°„

‹µ„°Š‡r„¦Ã—¥­¤´‡¦Ä‹…°Š»‡¨µ„¦Äœ­´Š„´—

„µ¦¦´¦¼o™¹Š„µ¦Å—o¦´„µ¦­œ´­œ»œ‹µ„

°Š‡r„¦ Áž}œ„µ¦­³šo°œ™¹Š‡»–£µ¡…°Š‡ªµ¤­´¤¡´œ›r

¦³®ªnµŠ»‡¨µ„¦„´°Š‡r„¦ ×¥ Rhoades and Eisenberger (2002) ŗoÄ®o‡ªµ¤Á®ÈœÅªoªnµ „µ¦¦´¦¼o

„µ¦­œ´­œ»œ‹µ„°Š‡r„¦‹³­¦oµŠ‡ªµ¤¦¼o­¹„˜nµŠ

˜°Âšœ šÎµÄ®o»‡¨µ„¦Á…oµ¦nª¤Áž}œ­¤µ·„…°Š

°Š‡r„¦Â¨³¤¸šµššµŠ­´Š‡¤ ­nŠÁ­¦·¤‡ªµ¤‡·—…°Š

»‡¨µ„¦š¸Éªnµ °Š‡r„¦˜¦³®œ´„¦¼o¨³Ä®o¦µŠª´¨Á¡ºÉ°Á¡·É¤

„µ¦ž’·´˜·Šµœ Ž¹ÉŠ‹³Ä®ož¦³Ã¥œrš¸É—¸˜n°š´ÊŠ»‡¨µ„¦

(3)

‡º° ¤¸‡ªµ¤¡°Ä‹ÄœŠµœÁ¡·É¤…¹ÊœÂ¨³¤¸°µ¦¤–rš¸É—¸

Ĝ„µ¦šÎµŠµœ¤µ„…¹Êœ ¨³˜n°°Š‡r„¦ ‡º° »‡¨µ„¦

¤¸‡ªµ¤Ÿ¼„¡´œ˜n°°Š‡r„¦­¼Š…¹Êœ ¤¸„µ¦ž’·´˜·Šµœš¸É—¸

…¹ÊœÂ¨³¨—„µ¦¨µ°°„‹µ„Šµœ —´Šœ´Êœ „µ¦¦´¦¼o™¹Š

„µ¦Å—o¦´„µ¦­œ´­œ»œ‹µ„°Š‡r„¦ ‹¹ŠÁž}œ˜´ªÂž¦

®¨´„š¸É­Îµ‡´š¸É‹³šÎµÄ®o°Š‡r„¦­µ¤µ¦™›Îµ¦Š¦´„¬µ

»‡¨µ„¦š¸É¤¸‡ªµ¤¦¼o‡ªµ¤­µ¤µ¦™Ä®o°¥¼n„´°Š‡r„¦

˜n°ÅžÅ—o —´Šœ´Êœ ­·ÉŠš¸É°Š‡r„¦˜o°Š˜¦³®œ´„°¥¼nÁ­¤°

‡º° °Š‡r„¦‹³­œ´­œ»œ°¥nµŠÅ¦Á¡ºÉ°‹¼ŠÄ‹Â¨³­nŠÁ­¦·¤

Ä®o»‡¨µ„¦Äœ°Š‡r„¦Á„·—‡ªµ¤¡¹Š¡°Ä‹ÄœŠµœ

Á„·—‡ªµ¤Ÿ¼„¡´œ ¥°¤¦´Ážjµ®¤µ¥ ‡nµœ·¥¤…°Š

°Š‡r„¦¦nª¤„´œ ¨³¡¦o°¤š»n¤Áš¡¨´Š‡ªµ¤­µ¤µ¦™

Ĝ„µ¦ž’·´˜·Šµœ Á¡ºÉ°Ä®o¦¦¨»ª´˜™»ž¦³­Š‡r…°Š°Š‡r„¦

„µ¦Å—o¦´„µ¦­œ´­œ»œš¸É—¸‹µ„°Š‡r„¦ ‹³„n°Ä®oÁ„·—

‡ªµ¤ÁºÉ°Â¨³Á„·—¡§˜·„¦¦¤š¸É­—Š°°„Äœ—oµœ—¸

˜n°°Š‡r„¦ Á¤ºÉ°»‡¨µ„¦¦´¦¼oªnµÅ—o¦´„µ¦­œ´­œ»œ

nª¥Á®¨º°‹µ„°Š‡r„¦ ‹³šÎµÄ®o¡œ´„Šµœ¦¼o­¹„ªnµ

˜o°Š˜°­œ°Š‡ºœÂ„n°Š‡r„¦—oª¥„µ¦nª¥Á®¨º°

Ä®o°Š‡r„¦¦¦¨»Ážjµ®¤µ¥ »‡¨µ„¦‹³˜°Âšœ

„µ¦Áž}œ®œ¸Ê»‡»–œ´ÊœÃ—¥Â­—ŠŸnµœ‡ªµ¤Ÿ¼„¡´œ

˜n°°Š‡r„¦ ¨³„µ¦š»n¤ÁššÎµŠµœÁ¡ºÉ°nª¥°Š‡r„¦

¨³‹³­¦oµŠž¦³Ã¥œrÄ®o„´°Š‡r„¦Äœ®¨µ¥—oµœ

Ánœ „µ¦Á…oµ¦nª¤„·‹„¦¦¤Äœ°Š‡r„¦ „µ¦¤¸Ÿ¨„µ¦

ž’·´˜·Šµœš¸É—¸ „µ¦nª¥Á®¨º°Á¡ºÉ°œ¦nª¤Šµœ „µ¦Ä®o

‡ÎµÂœ³œÎµš¸É­¦oµŠ­¦¦‡r˜n°„µ¦ž¦´ž¦»Š°Š‡r„¦

¨³ž’·´˜·Šµœ„´°Š‡r„¦Äœ¦³¥³Áª¨µ¥µªœµœ

Ášnµš¸É°Š‡r„¦˜o°Š„µ¦ Áž}œ˜oœ ˜nšµŠ˜¦Š„´œ…oµ¤

™oµ»‡¨µ„¦¦´¦¼oŗo™¹Š„µ¦Å¤nŗo¦´„µ¦­œ´­œ»œš¸É—¸

‹µ„°Š‡r„¦ Ánœ „µ¦Å¤nŗo¦´‡ªµ¤nª¥Á®¨º°

®¦º°‹´—®µ°»ž„¦–rÁ¡ºÉ°Ä®ošÎµŠµœÅ—o°¥nµŠ­ÎµÁ¦È‹

®¦º°„µ¦Å¤nŗo¦´Ã°„µ­Äœ„µ¦ f„°¦¤Á¡·É¤Á˜·¤Äœ

Á¦ºÉ°Šš¸É­œÄ‹Ã—¥ÁŒ¡µ³ ¦ª¤Åž™¹Š„µ¦¦´¦¼oªnµ°Š‡r„¦

ŤnŗoÁ®Èœ‡»–‡nµ…°Š„µ¦Á­¸¥­¨³Äœ„µ¦šÎµŠµœ

¨³Å¤nŗo‡Îµœ¹Š™¹Š‡ªµ¤Áž}œ°¥¼n—¸…°Š»‡¨µ„¦

‡ªµ¤¡¹Š¡°Ä‹ÄœŠµœÂ¨³‡ªµ¤Ÿ¼„¡´œ˜n°°Š‡r„¦

„È‹³¨—¨ŠÂ¨³Ÿ¨„¦³šš¸É˜µ¤¤µ„ȇº°‡ªµ¤˜´ÊŠÄ‹

š¸É‹³¨µ°°„‹µ„ŠµœÃ—¥­¤´‡¦Ä‹…°Š¡œ´„Šµœ„È‹³

Á¡·É¤…¹Êœ Á¤ºÉ°¤¸„µ¦¨µ°°„‹µ„Šµœ „È‹³­nŠŸ¨Á­¸¥

˜n°°Š‡r„¦®¨µ¥ž¦³„µ¦ Ánœ ‡nµÄo‹nµ¥Äœ„µ¦—εÁœ·œ„µ¦

Á¡ºÉ°­·Êœ­»—„µ¦‹oµŠŠµœ „µ¦Ã‰¬–µž¦³µ­´¤¡´œ›r

„µ¦­¦¦®µ „µ¦‡´—Á¨º°„ „µ¦‹oµŠŠµœ „µ¦¤°®¤µ¥Šµœ

„µ¦ž“¤œ·Áš« ÁŠ·œ„o°œ¡·Á«¬­Îµ®¦´„µ¦¨µ°°„

‡ªµ¤­¼Á­¸¥‹µ„„µ¦š¸É¤¸˜ÎµÂ®œnŠªnµŠ „µ¦šÎµŠµœš¸É Ťn¨ºÉœÅ®¨ „µ¦…µ—…ª´Â¨³„ε¨´ŠÄ‹ ¨³‡ªµ¤¦¼o­¹„

Ťn¤´Éœ‡ŠÄœ„¨»n¤»‡¨µ„¦š¸É¥´Š‡Š°¥¼n œ°„‹µ„œ¸Ê ¥´Š¤¸

‡nµÄo‹nµ¥ÄœnªŠ„n°œ„µ¦¨µ°°„š¸ÉÁž}œŸ¨‹µ„„µ¦

šÎµŠµœš¸Éoµ¨Š ¨³¤¸„µ¦…µ—ŠµœÁ¡·É¤…¹Êœ œ°„‹µ„œ¸Ê Á¡ºÉ°œ¦nª¤Šµœ®¨µ¥‡œš¸É¥´Š‡Š°¥¼n˜o°Š f„¡œ´„ŠµœÄ®¤n ¨³¤¸„µ¦ÄoÁª¨µÅž„´„µ¦ f„°¦¤Á¡ºÉ°„µ¦ž’·´˜·Šµœ

¨³„µ¦Â„ož{®µ Áž}œ˜oœ ¤¼¨‡nµ…°Š‡ªµ¤­¼Á­¸¥

—´Š„¨nµª ‹»—ž¦³„µ¥Ä®oŸ¼oª·‹´¥¤¸‡ªµ¤­œÄ‹š¸É‹³«¹„¬µ

„µ¦˜´ÊŠÄ‹š¸É‹³¨µ°°„×¥­¤´‡¦Ä‹…°Š»‡¨µ„¦

Ĝ¤®µª·š¥µ¨´¥Áš‡ÃœÃ¨¥¸¦µ¤Š‡¨°¸­µœ (¤š¦.

°¸­µœ: RMUTI) ¨³…°Š»‡¨µ„¦Äœ¤®µª·š¥µ¨´¥

Áš‡ÃœÃ¨¥¸¦µ¤Š‡¨›´»¦¸ (¤š¦.›´»¦¸: RMUTT)

Ž¹ÉŠ¤®µª·š¥µ¨´¥š´ÊŠ­°ŠÂ®nŠ™º°ªnµÁž}œ “¤®µª·š¥µ¨´¥

Ä®¤n” š¸É¤¸„µ¦Áž¨¸É¥œÂž¨ŠÃ‡¦Š­¦oµŠÄ®¤n Ž¹ÉŠ­nŠ

Ÿ¨„¦³š˜n°šÎµŠµœš´ÊŠ—oµœª„¨³—oµœ¨

…°Š»‡¨µ„¦Ã—¥˜¦Š °´œ°µ‹Áž}œ­µÁ®˜»®œ¹ÉŠ…°Š

„µ¦˜´ÊŠÄ‹š¸É‹³¨µ°°„×¥­¤´‡¦Ä‹…°Š»‡¨µ„¦

Ĝ­´Š„´— ×¥„µ¦ª·‹´¥Äœ‡¦´ÊŠœ¸Ê‹³«¹„¬µ‡ªµ¤­´¤¡´œ›r …°Š„µ¦¦´¦¼o™¹Š„µ¦Å—o¦´„µ¦­œ´­œ»œ‹µ„°Š‡r„¦

‡ªµ¤¡¹Š¡°Ä‹Äœ„µ¦šÎµŠµœ ¨³‡ªµ¤Ÿ¼„¡´œ

˜n°°Š‡r„¦ š¸É¤¸˜n°‡ªµ¤˜´ÊŠÄ‹š¸É‹³¨µ°°„×¥­¤´‡¦Ä‹

¨³Á¡ºÉ°Ä®oÁ®Èœ™¹Š‡ªµ¤Â˜„˜nµŠ¦³®ªnµŠ 2 ¤®µª·š¥µ¨´¥

Ĝž¦³Á—Èœ…°Š „µ¦¦´¦¼o™¹Š„µ¦Å—o¦´„µ¦­œ´­œ»œ

‹µ„°Š‡r„¦ ‡ªµ¤¡¹Š¡°Ä‹Äœ„µ¦šÎµŠµœ ‡ªµ¤Ÿ¼„¡´œ

˜n°°Š‡r„¦ ¨³‡ªµ¤˜´ÊŠÄ‹š¸É‹³¨µ°°„‹µ„Šµœ

×¥­¤´‡¦Ä‹ Ÿ¼oª·‹´¥‹³šÎµ„µ¦Áž¦¸¥Áš¸¥Ä®oÁ®Èœ™¹Š

‡ªµ¤Â˜„˜nµŠÄœž¦³Á—Èœ—´Š„¨nµª…°Š»‡¨µ„¦Äœ

2 ¤®µª·š¥µ¨´¥—oª¥ ×¥¤¸ª´˜™»ž¦³­Š‡r…°Š„µ¦ª·‹´¥

—´Šœ¸Ê‡º° (1) Á¡ºÉ°«¹„¬µ‡ªµ¤­´¤¡´œ›r…°Š„µ¦¦´¦¼o

™¹Š„µ¦Å—o¦´„µ¦­œ´­œ»œ‹µ„°Š‡r„¦š¸É¤¸˜n°‡ªµ¤

¡¹Š¡°Ä‹Äœ„µ¦šÎµŠµœ (2) Á¡ºÉ°«¹„¬µ‡ªµ¤­´¤¡´œ›r

(4)

…°Š„µ¦¦´¦¼o™¹Š„µ¦Å—o¦´„µ¦­œ´­œ»œ‹µ„°Š‡r„¦

š¸É¤¸˜n°‡ªµ¤Ÿ¼„¡´œ˜n°°Š‡r„¦ (3) Á¡ºÉ°«¹„¬µ

‡ªµ¤­´¤¡´œ›r…°Š‡ªµ¤¡¹Š¡°Ä‹Äœ„µ¦šÎµŠµœ ¨³

‡ªµ¤Ÿ¼„¡´œ˜n°°Š‡r„¦ š¸É¤¸˜n°‡ªµ¤˜´ÊŠÄ‹š¸É‹³¨µ°°„

×¥­¤´‡¦Ä‹Â¨³ (4) Á¡ºÉ°«¹„¬µ™¹Š‡ªµ¤Â˜„˜nµŠ

¦³®ªnµŠ„µ¦¦´¦¼o™¹Š„µ¦Å—o¦´„µ¦­œ´­œ»œ‹µ„°Š‡r„¦

‡ªµ¤¡¹Š¡°Ä‹Äœ„µ¦šÎµŠµœ ¨³‡ªµ¤Ÿ¼„¡´œÄœ

°Š‡r„¦ ¨³‡ªµ¤˜´ÊŠÄ‹š¸É‹³¨µ°°„×¥­¤´‡¦Ä‹

¦³®ªnµŠ»‡¨µ„¦Äœ ¤š¦.°¸­µœ ¨³»‡¨µ„¦Äœ

¤š¦.›´»¦¸

œ·¥µ¤«´¡šr

1. „µ¦¦´¦¼o™¹Š„µ¦Å—o¦´„µ¦­œ´­œ»œ‹µ„°Š‡r„¦

(Perceived Organizational Support) ®¤µ¥™¹Š

š´«œ‡˜·…°Š»‡‡¨‹µ„ž¦³­„µ¦–rš¸Éŗo¦´‹µ„

„µ¦šÎµŠµœÄœ°Š‡r„¦ªnµ °Š‡r„¦Ä®o„µ¦¥°¤¦´

¨³Á®Èœ‡ªµ¤­Îµ‡´Äœ„µ¦š»n¤ÁššÎµŠµœ ¤¸

‡ªµ¤®nªŠÄ¥ ¨³Ä®o„µ¦­œ´­œ»œÄœ„µ¦šÎµŠµœ

Ĝ—oµœ˜nµŠÇ Á¡ºÉ°Ä®o»‡¨µ„¦¤¸‡ªµ¤Áž}œ°¥¼nš¸É—¸

Ĝ„µ¦šÎµŠµœ¤µ„œo°¥Á¡¸¥ŠÄ—

2. ‡ªµ¤¡¹Š¡°Ä‹Äœ„µ¦šÎµŠµœ (Job Satisfaction)

®¤µ¥™¹Š š´«œ‡˜·…°Š»‡‡¨š¸É¤¸˜n°Šµœš¸Éž’·´˜·

×¥¦ª¤

3. ‡ªµ¤Ÿ¼„¡´œ˜n°°Š‡r„¦ (Organizational Commitment) ®¤µ¥™¹Š ‡ªµ¤¦¼o­¹„…°Š»‡‡¨

š¸É¦¼o­¹„ªnµ˜œÁ°ŠÁž}œ­nªœ®œ¹ÉŠ…°Š°Š‡r„¦ ¥°¤¦´

ĜÁžjµ®¤µ¥Â¨³‡nµœ·¥¤…°Š°Š‡r„¦ ¤¸‡ªµ¤¦¼o­¹„

Áž}œ°´œ®œ¹ÉŠ°´œÁ—¸¥ª„´œ„´°Š‡r„¦ ¤¸š´«œ‡˜·

š¸É—¸˜n°œµ¥‹oµŠÂ¨³¤¸¡§˜·„¦¦¤„µ¦˜´ÊŠÄ‹Â¨³Á˜È¤Ä‹

š¸É‹³šÎµŠµœÁ¡ºÉ°‡ªµ¤­ÎµÁ¦È‹…°Š°Š‡r„¦ ¡¦o°¤š¸É°¥¼n

„´°Š‡r„¦˜n°Åž

4. ‡ªµ¤˜´ÊŠÄ‹š¸É‹³¨µ°°„‹µ„ŠµœÃ—¥­¤´‡¦Ä‹

(Voluntary Turnover Intentions) ®¤µ¥™¹Š

„µ¦š¸É¡œ´„Šµœ¤¸‡ªµ¤‡·—¨³‡ªµ¤˜´ÊŠÄ‹š¸É‹³Á¨·„

šÎµŠµœ„´°Š‡r„¦ Ž¹ÉŠÁž}œ‡ªµ¤˜´ÊŠÄ‹š¸É‹³¡oœ‹µ„

ª¦¦–„¦¦¤š¸ÉÁ„¸É¥ª…o°Š

Ÿ¼oª·‹´¥Å—ošÎµ„µ¦ššªœª¦¦–„¦¦¤š¸ÉÁ„¸É¥ª…o°ŠÃ—¥ÂnŠ

„¨»n¤°°„Áž}œŠµœª·‹´¥Äœž¦³Áš«Â¨³˜nµŠž¦³Áš« —´Šœ¸Ê 1. Šµœª·‹´¥Äœž¦³Áš«

„»¨ª—¸ Áš«ž¦³š¸ž (2544) ŗošÎµ„µ¦«¹„¬µž{‹‹´¥

š¸É¤¸Ÿ¨˜n°„µ¦¨µ°°„…°Š¡œ´„Šµœ¦³—´ž’·´˜·„µ¦

Ĝ把µœ°»˜­µ®„¦¦¤ °·Á¨È„š¦°œ·„­r Ÿ¨„µ¦«¹„¬µ

¡ªnµ °µ¥»¤¸‡ªµ¤­´¤¡´œ›ršµŠ¨„´„µ¦¨µ°°„

­nªœ°µ¥»ŠµœÂ¨³‡ªµ¤¦´Ÿ·—°šµŠ„µ¦ÁŠ·œ˜n°

‡¦°‡¦´ªÅ¤n¤¸‡ªµ¤­´¤¡´œ›r„´„µ¦¨µ°°„ ­nªœ

„µ¦«¹„¬µ…°Š µœ·« œ·¨Â‹oŠ (2550) ¡ªnµ Á¡«®·Š

¤¸‡ªµ¤˜´ÊŠÄ‹¨µ°°„œo°¥„ªnµÁ¡«µ¥ »‡¨µ„¦

š¸É¤¸°µ¥»¤µ„‹³¤¸‡ªµ¤˜´ÊŠÄ‹¨µ°°„œo°¥„ªnµ»‡¨µ„¦

š¸É¤¸°µ¥»œo°¥ »‡¨µ„¦š¸É¤¸¦³—´„µ¦«¹„¬µ­¼Š…¹Êœ‹³¤¸

‡ªµ¤˜´ÊŠÄ‹¨µ°°„­¼Š„ªnµ»‡‡¨š¸É¤¸„µ¦«¹„¬µœo°¥

»‡¨µ„¦š¸É¤¸°µ¥»„µ¦šÎµŠµœ¤µ„…¹Êœ ‹³¤¸‡ªµ¤˜´ÊŠÄ‹

¨µ°°„œo°¥ ¨³»‡¨µ„¦š¸É¤¸¦µ¥Å—o­¼Š‹³¤¸‡ªµ¤

˜´ÊŠÄ‹¨µ°°„˜Îɵ œ°„‹µ„œ¸Ê ª·¥³—µ Á¦º°Š§š›·Í (2545)

¥´Š¡ªnµ Á¤ºÉ°­£µ¡­¤¦­ ¦³—´„µ¦«¹„¬µ ž¦³Á£š…°Š

°Š‡r„¦ ž¦³­„µ¦–ršÎµŠµœ ¨³¦³—´‡ªµ¤Á¡¸¥Š¡°

…°Š¦µ¥Å—o˜„˜nµŠ„´œ ‹³šÎµÄ®o¦³—´ÂœªÃœo¤„µ¦

¥oµ¥Šµœ®¦º°¨µ°°„ ¦³—´‡ªµ¤Á‡¦¸¥— ¨³¦³—´

‡ªµ¤¡¹Š¡°Ä‹ÄœŠµœ¤¸‡ªµ¤Â˜„˜nµŠ„´œ ¨³¡ªnµ

˜´ªšÎµœµ¥š¸É¤¸ž¦³­·š›·£µ¡Äœ„µ¦šÎµœµ¥ÂœªÃœo¤

„µ¦¥oµ¥Šµœ®¦º°„µ¦¨µ°°„…°Š»‡¨µ„¦ ŗo„n

‡ªµ¤¦¼o­¹„Ÿ¼„¡´œ˜n°°Š‡r„¦ ¨³‡ªµ¤¡¹Š¡°Ä‹Äœ

„µ¦šÎµŠµœ ­°—‡¨o°Š„´„µ¦«¹„¬µ…°Š ›ª´´¥

„µ¦Áž}œ­¤µ·„…°Š°Š‡r„¦Ã—¥­¤´‡¦Ä‹ ×¥°¥¼n

£µ¥Ä˜o„µ¦‡ª‡»¤…°Š˜œÁ°Š Ž¹ÉŠ‹³Å¤n¦ª¤™¹Š„µ¦

¡oœ‹µ„„µ¦Áž}œ­¤µ·„ ×¥°¥¼n£µ¥œ°„„µ¦

‡ª‡»¤ ŗo„n „µ¦Á„¬¸¥– „µ¦˜µ¥ „µ¦™¼„

Ũn°°„ ™¼„ž¨—°°„ ®¦º°„µ¦Ã¥„¥oµ¥£µ¥Äœ

Áž}œ˜oœ

(5)

»Á¡·É¤¦µ«¸ (2552) š¸É¡ªnµ»‡¨µ„¦š¸É¤¸°µ¥» °µ¥»Šµœ

¨³¦µ¥Å—o˜n°Á—º°œÂ˜„˜nµŠ„´œ ¤¸‡ªµ¤˜´ÊŠÄ‹š¸É‹³

¨µ°°„‹µ„ŠµœÂ˜„˜nµŠ„´œ°¥nµŠ¤¸œ´¥­Îµ‡´ ¨³»‡‡¨

š¸É¤¸‡ªµ¤­´¤¡´œ›r¦³®ªnµŠ»‡‡¨Â˜„˜nµŠ„´œ‹³¤¸‡ªµ¤˜´ÊŠÄ‹

¨µ°°„‹µ„ŠµœÂ˜„˜nµŠ„´œ °¥nµŠ¤¸œ´¥­Îµ‡´Ánœ„´œ

˜n„µ¦«¹„¬µ…°ŠÁ‹¡¦ ™¸¦³¦´„¬r (2547) „¨´

¡ªnµ ª»•·„µ¦«¹„¬µ ¨³¦µ¥Å—o¦ª¤…°Š‡¦°‡¦´ª

­nªœ°µ¥»Â¨³­™µœ£µ¡­¤¦­Å¤n¤¸Ÿ¨˜n°‡ªµ¤˜´ÊŠÄ‹

¨µ°°„‹µ„Šµœ ˜n‡ªµ¤¡¹Š¡°Ä‹ÄœŠµœÃ—¥¦ª¤ ¨³

‡ªµ¤¡¹Š¡°Ä‹¦µ¥—oµœš»„—oµœ¤¸‡ªµ¤­´¤¡´œ›ršµŠ¨

„´‡ªµ¤˜´ÊŠÄ‹¨µ°°„‹µ„Šµœ

Áž¦¤‹·˜¦ ‡¨oµ¥Á¡È¦ (2548) «¹„¬µ„µ¦¦´¦¼o

„µ¦­œ´­œ»œ‹µ„°Š‡r„¦ ‡ªµ¤¥»˜·›¦¦¤…°Š°Š‡r„¦

š¸É¤¸Ÿ¨˜n°‡ªµ¤Ÿ¼„¡´œ˜n°°Š‡r„¦ ¨³‡ªµ¤˜´ÊŠÄ‹

¨µ°°„ Ÿ¨„µ¦«¹„¬µ¡ªnµ „µ¦¦´¦¼o„µ¦­œ´­œ»œ‹µ„

°Š‡r„¦Ã—¥¦ª¤ ¤¸‡ªµ¤­´¤¡´œ›ršµŠ¨„´‡ªµ¤˜´ÊŠÄ‹

š¸É‹³¨µ°°„ ÁnœÁ—¸¥ª„´„µ¦¦´¦¼o‡ªµ¤¥»˜·›¦¦¤Ã—¥¦ª¤

„Ȥ¸‡ªµ¤­´¤¡´œ›ršµŠ¨„´‡ªµ¤˜´ÊŠÄ‹¨µ°°„ œ°„‹µ„œ¸Ê

¥´Š¡ªnµ „µ¦¦´¦¼o„µ¦­œ´­œ»œ‹µ„°Š‡r„¦Â¨³‡ªµ¤Ÿ¼„¡´œ

˜n°°Š‡r„¦ ­µ¤µ¦™¦nª¤„´œšÎµœµ¥‡ªµ¤˜´ÊŠÄ‹¨µ°°„Å—o

­°—‡¨o°Š„´„µ¦«¹„¬µ…°Š £µœ»¤µ­ ¡¼œ«¦´š›µ (2549) š¸É¡ªnµ ‡ªµ¤˜´ÊŠÄ‹Äœ„µ¦¨µ°°„‹µ„Šµœ

…°Š‡œ¦»nœÄ®¤nĜ„¦»ŠÁš¡¤®µœ‡¦ ¤¸‡ªµ¤­´¤¡´œ›r

šµŠ¨„´ž{‹‹´¥‡ªµ¤¡¹Š¡°Ä‹ÄœŠµœš´ÊŠ®¤— 6 —oµœ

‡º° ‡ªµ¤¡°Ä‹—oµœ‡ªµ¤­´¤¡´œ›r„´Á¡ºÉ°œ¦nª¤Šµœ

—oµœ‡ªµ¤­´¤¡´œ›r„´®´ª®œoµŠµœ —oµœ‡nµ˜°Âšœ

—oµœ­¤—»¨¦³®ªnµŠŠµœÂ¨³¸ª·˜‡¦°‡¦´ª ¨³—oµœ„µ¦

¦·®µ¦Šµœ…°Š°Š‡r„¦ ×¥¤¸‡ªµ¤¦¼o­¹„˜n°­™µœ„µ¦–r

˜¨µ—¦ŠŠµœÁž}œž{‹‹´¥¦nª¤ œ°„‹µ„œ¸Ê ®°¤Å„¨

˜oœ­´„ (2553) ¥´Š¡Á¡·É¤Á˜·¤ªnµ ‡ªµ¤Á®œºÉ°¥®œnµ¥

ĜŠµœ ¤¸‡ªµ¤­´¤¡´œ›ršµŠª„„´‡ªµ¤˜´ÊŠÄ‹¨µ°°„

‹µ„Šµœ ¨³‡ªµ¤Á®œºÉ°¥®œnµ¥ÄœŠµœ ¤¸°Îµœµ‹

Ĝ„µ¦¡¥µ„¦–r‡ªµ¤˜´ÊŠÄ‹¨µ°°„‹µ„Šµœ°¥nµŠ¤¸

œ´¥­Îµ‡´šµŠ­™·˜·

2. Šµœª·‹´¥˜nµŠž¦³Áš«

DeCotis and Summers (1987) ŗo­¦oµŠÃ¤Á—¨

Á·ŠÁ®˜»Ÿ¨š¸ÉšÎµœµ¥Â¦Š‹¼ŠÄ‹ Ÿ¨„µ¦ž’·´˜·Šµœ

¨³„µ¦¨µ°°„ Ÿ¨„µ¦«¹„¬µ¡ªnµ ‡ªµ¤Ÿ¼„¡´œ

°Š‡r„¦­nŠŸ¨Ã—¥˜¦ŠÄœšµŠ¨˜n°‡ªµ¤˜´ÊŠÄ‹

¨µ°°„

­nªœŠµœª·‹´¥…°Š Stone et al., (2006) ¡

ªnµ˜´ªÂž¦š¸É¦nª¤„´œšÎµœµ¥‡ªµ¤˜´ÊŠÄ‹¨µ°°„ ‡º°

„µ¦¦´¦¼o¦¦¥µ„µ«°Š‡r„¦ ÁŠ·œÁ—º°œÂ¨³˜¨µ—

¦ŠŠµœ˜µ¤­£µ¡Á«¦¬“„·‹ ­°—‡¨o°Š„´Šµœª·‹´¥

…°Š Garcia Rivera and Rivas Tovar (2007)

š¸É¡ªnµ „µ¦¨µ°°„‹µ„ŠµœÁž}œ„µ¦¦´¦¼o×¥˜¦Š…°Š

¡œ´„Šµœš¸ÉÁ„¸É¥ª…o°Š„´‡ªµ¤¥»˜·›¦¦¤Äœ„µ¦ž¦³Á¤·œ

Ÿ¨„µ¦ž’·´˜·Šµœ…°Š®´ª®œoµŠµœ „µ¦ž¦´˜´ªÄœ„µ¦

šÎµŠµœ ¨³‡ªµ¤­´¤¡´œ›r¦³®ªnµŠŸ¼o¦nª¤Šµœ ¨³¡

ªnµ ˜´ªÂž¦—oµœ„µ¦˜¦³®œ´„¦¼oĜŠµœ ¨³„µ¦ž„‡¦°Š

…°Š®´ª®œoµŠµœ ¤¸‡ªµ¤­´¤¡´œ›r°¥nµŠ¤¸œ´¥­Îµ‡´„´

„µ¦¨µ°°„…°Š¡œ´„Šµœ

Iverson and Buttigieg (1998) šÎµ„µ¦«¹„¬µ

Ÿ¨…°Š‡ªµ¤Ÿ¼„¡´œ˜n°°Š‡r„¦Äœ„¨»n¤˜´ª°¥nµŠš¸ÉÁž}œ

¡œ´„Šµœ—´Á¡¨·Š ¡ªnµ ‡ªµ¤Ÿ¼„¡´œ˜n°°Š‡r„µ¦—oµœ

‹·˜Ä‹ ¨³—oµœ¦¦š´—“µœšµŠ­´Š‡¤ ­nŠŸ¨Äœ

šµŠª„˜n°°Š‡r„¦ ‡º° ‡ªµ¤˜´ÊŠÄ‹š¸É‹³¨µ°°„

¨³„µ¦…µ—Šµœ¨—¨Š œ°„‹µ„œ¸Ê „µ¦«¹„¬µ…°Š

Chang (1999) ¥´Š¡ªnµ »‡‡¨¤¸‡ªµ¤Ÿ¼„¡´œ

˜n°°Š‡r„¦—oµœ‹·˜Ä‹ Á¤ºÉ°¦´¦¼oªnµ°Š‡r„¦Ä®o„µ¦

Á¨ºÉ°œ˜ÎµÂ®œnŠ ‹´— f„°¦¤Ä®o˜µ¤‡ªµ¤Á®¤µ³­¤

¨³®´ª®œoµÄ®o…o°¤¼¨¥o°œ„¨´Á„¸É¥ª„´„µ¦

šÎµŠµœÂ¨³Ä®o‡ÎµÂœ³œÎµ—oµœ°µ¸¡ »‡¨µ„¦‹³¤¸

‡ªµ¤Ÿ¼„¡´œ˜n°°Š‡r„µ¦—oµœ„µ¦‡Š°¥¼n Á¤ºÉ°¦´¦¼oªnµ

°Š‡r„¦‹³šÎµ°¥nµŠ—¸š¸É­»—Á¡ºÉ°¤·Ä®o¤¸„µ¦ž¨—¡œ´„Šµœ

Eric and Nancy (2001) ŗošÎµ„µ¦«¹„¬µÁ¦ºÉ°Š

Ÿ¨„¦³š…°Š‡ªµ¤¡¹Š¡°Ä‹ÄœŠµœ˜n°‡ªµ¤˜´ÊŠÄ‹

¨µ°°„‹µ„Šµœ Ÿ¨„µ¦«¹„¬µ¡ªnµ ž{‹‹´¥­£µ¡

(6)

ª—¨o°¤Äœ„µ¦šÎµŠµœ¤¸Ÿ¨˜n°‡ªµ¤¡¹Š¡°Ä‹ÄœŠµœ

…°Š¡œ´„Šµœ¤µ„„ªnµž{‹‹´¥­nªœ»‡‡¨ ¨³‡ªµ¤

¡¹Š¡°Ä‹ÄœŠµœ¤¸Ÿ¨„¦³š°¥nµŠ¤µ„˜n°‡ªµ¤˜´ÊŠÄ‹

¨µ°°„‹µ„Šµœ Rambur et la., (2003) ¡Á¡·É¤Á˜·¤

ªnµ‡ªµ¤˜´ÊŠÄ‹¨µ°°„ ¤¸­µÁ®˜»¤µ‹µ„‡ªµ¤„oµª®œoµ Ĝ°µ¸¡ Ánœ „µ¦Å¤nŗo¦´„µ¦­œ´­œ»œ­¼n¦³—´

š¸É­¼Š…¹Êœ ®¦º°­™µœ„µ¦–r˜nµŠ Ç Äœ¸ª·˜ Ánœ ž{®µ

‡¦°‡¦´ª „µ¦Ã¥„¥oµ¥ ®¦º°‡ªµ¤Å¤n¡¹Š¡°Ä‹ÄœŠµœ

ŗo„n Ťn¡°Ä‹Äœ‡nµ˜°Âšœ ®¦º°„µ¦¦·®µ¦Šµœ

­°—‡¨o°Š„´Šµœª·‹´¥…°Š Liao (2005) š¸É¡ªnµ

ž{‹‹´¥Äœ„µ¦‹nµ¥‡nµ‹oµŠ­nŠŸ¨˜n°„µ¦Á„·—‡ªµ¤˜´ÊŠÄ‹

¨µ°°„…°Š¡œ´„Šµœ¤µ„„ªnµž{‹‹´¥—oµœ„µ¦¤¸­nªœ

¦nª¤…°Š¡œ´„Šµœ ¨³Šµœª·‹´¥…°Š Patrick and Boon (2004) š¸É¡ªnµ„µ¦­œ´­œ»œšµŠ­´Š‡¤¤¸‡ªµ¤

­´¤¡´œ›ršµŠª„„´‡ªµ¤¡¹Š¡°Ä‹ÄœŠµœ ¨³„µ¦

­œ´­œ»œšµŠ­´Š‡¤¤¸‡ªµ¤­´¤¡´œ›ršµŠ¨„´

‡ªµ¤˜´ÊŠÄ‹¨µ°°„‹µ„Šµœ ‹µ„„µ¦ª·‹´¥¸ÊÄ®oÁ®Èœªnµ

„µ¦­œ´­œ»œšµŠ­´Š‡¤‹µ„®´ª®œoµŠµœÂ¨³Á¡ºÉ°œ

¦nª¤Šµœ ¤¸‡ªµ¤­´¤¡´œ›ršµŠ¨„´‡ªµ¤˜´ÊŠÄ‹

¨µ°°„‹µ„Šµœ ‡ªµ¤Ÿ¼„¡´œ˜n°°Š‡r„¦ ¨³‡ªµ¤

¡¹Š¡°Ä‹ÄœŠµœ¤¸‡ªµ¤­´¤¡´œ›r„´‡ªµ¤˜´ÊŠÄ‹

¨µ°°„‹µ„Šµœ „µ¦­œ´­œ»œšµŠ­´Š‡¤‹µ„‡¦°‡¦´ª ¨³Á¡ºÉ°œÅ¤n¤¸‡ªµ¤­´¤¡´œ›r„´‡ªµ¤˜´ÊŠÄ‹¨µ°°„

‹µ„Šµœ œ°„‹µ„œ¸Ê Eddleston (2009) ¡…o°¤¼¨

Á¡·É¤Á˜·¤Á¤ºÉ°Å—ošÎµ„µ¦«¹„¬µ„µ¦Áž¦¸¥Áš¸¥šµŠ­´Š‡¤

š¸É¤¸˜n°‡ªµ¤¡¹Š¡°Ä‹Äœ°µ¸¡Â¨³‡ªµ¤˜´ÊŠÄ‹¨µ°°„…°Š

Ÿ¼o‹´—„µ¦¦³—´¨nµŠÂ¨³¦³—´„¨µŠ ×¥Á¤ºÉ°Áž¦¸¥Áš¸¥

¦³®ªnµŠŸ¼o‹´—„µ¦¦³—´„¨µŠ ¡ªnµ¤¸‡ªµ¤­´¤¡´œ›ršµŠª„

„´‡ªµ¤˜´ÊŠÄ‹¨µ°°„‹µ„Šµœ„´‡ªµ¤¡¹Š¡°Ä‹Äœ

°µ¸¡ ˜nÁ¤ºÉ°Áž¦¸¥Áš¸¥¦³®ªnµŠŸ¼o‹´—„µ¦¦³—´¨nµŠ

„¨´¡ªnµ ¤¸‡ªµ¤­´¤¡´œ›r‡ªµ¤­´¤¡´œ›ršµŠ¨„´

‡ªµ¤˜´ÊŠÄ‹¨µ°°„‹µ„Šµœ ˜n¤¸‡ªµ¤­´¤¡´œ›ršµŠª„

„´‡ªµ¤¡¹Š¡°Ä‹Äœ°µ¸¡ œ°„‹µ„œ¸Ê¥´Š¡ªnµ

„µ¦Â…nŠ…´œ„´œÁž}œ„¨»n¤ Áž}œ˜´ªÂž¦Âš¦„„¨µŠš¸É¤¸

œ´¥­Îµ‡´

„¦°Âœª‡·—„µ¦ª·‹´¥

(7)

­¤¤˜·“µœ„µ¦ª·‹´¥

H1aRMUTI : „µ¦¦´¦¼o™¹Š„µ¦Å—o¦´„µ¦­œ´­œ»œ‹µ„

°Š‡r„¦»‡¨µ„¦…°Š ¤š¦.°¸­µœ ¤¸‡ªµ¤

­´¤¡´œ›ršµŠª„„´‡ªµ¤¡¹Š¡°Ä‹

Ĝ„µ¦šÎµŠµœ

H1bRMUTI : „µ¦¦´¦¼o™¹Š„µ¦Å—o¦´­œ´­œ»œ‹µ„°Š‡r„¦

»‡¨µ„¦…°Š ¤š¦.°¸­µœ ¤¸‡ªµ¤­´¤¡´œ›r

šµŠª„„´‡ªµ¤Ÿ¼„¡´œ˜n°°Š‡r„¦

H2RMUTI :‡ªµ¤¡¹Š¡°Ä‹Äœ„µ¦šÎµŠµœ ¨³‡ªµ¤Ÿ¼„¡´œ

˜n°°Š‡r„¦…°Š»‡¨µ„¦…°Š ¤š¦.°¸­µœ

¤¸‡ªµ¤­´¤¡´œ›ršµŠ¨„´‡ªµ¤˜´ÊŠÄ‹š¸É‹³

¨µ°°„×¥­¤´‡¦Ä‹

H1aRMUTT :„µ¦¦´¦¼o™¹Š„µ¦Å—o¦´„µ¦­œ´­œ»œ‹µ„

°Š‡r„¦»‡¨µ„¦…°Š ¤š¦.›´»¦¸ ¤¸

‡ªµ¤­´¤¡´œ›ršµŠª„„´‡ªµ¤¡¹Š¡°Ä‹

Ĝ„µ¦šÎµŠµœ

H1bRMUTT :„µ¦¦´¦¼o™¹Š„µ¦Å—o¦´­œ´­œ»œ‹µ„

°Š‡r„¦»‡¨µ„¦…°Š ¤š¦.›´»¦¸ ¤¸‡ªµ¤

­´¤¡´œ›ršµŠª„„´‡ªµ¤Ÿ¼„¡´œ˜n°°Š‡r„¦

H2RMUTT :‡ªµ¤¡¹Š¡°Ä‹Äœ„µ¦šÎµŠµœ ¨³

‡ªµ¤Ÿ¼„¡´œ˜n°°Š‡r„¦…°Š»‡¨µ„¦

…°Š ¤š¦.›´»¦¸ ¤¸‡ªµ¤­´¤¡´œ›ršµŠ¨

„´‡ªµ¤˜´ÊŠÄ‹š¸É‹³¨µ°°„×¥­¤´‡¦Ä‹

H3 : „µ¦¦´¦¼o™¹Š„µ¦Å—o¦´„µ¦­œ´­œ»œ‹µ„

°Š‡r„¦ ‡ªµ¤¡¹Š¡°Ä‹Äœ„µ¦šÎµŠµœ

‡ªµ¤Ÿ¼„¡´œ˜n°°Š‡r„¦ ¨³‡ªµ¤˜´ÊŠÄ‹

š¸É‹³¨µ°°„×¥­¤´‡¦Ä‹ ¦³®ªnµŠ»‡¨µ„¦

…°Š ¤š¦.°¸­µœ ¨³»‡¨µ„¦…°Š ¤š¦.

›´»¦¸ ¤¸‡ªµ¤Â˜„˜nµŠ„´œ

ª·›¸—εÁœ·œ„µ¦ª·‹´¥

1. „µ¦„ε®œ—ž¦³µ„¦Â¨³„µ¦Á¨º°„„¨»n¤˜´ª°¥nµŠ

ž¦³µ„¦š¸ÉčoĜ„µ¦ª·‹´¥ ŗo„n »‡¨µ„¦Äœ­´Š„´—

¤š¦.°¸­µœ ‹Îµœªœ 2,099 ‡œ ¨³»‡¨µ„¦Äœ­´Š„´—

¤š¦.›´»¦¸ ‹Îµœªœ 1,950 ‡œ ¦ª¤š´ÊŠ­·Êœ‹Îµœªœ

4,049 ‡œ (…o°¤¼¨ – ª´œš¸É 30 „´œ¥µ¥œ 2553) ×¥Ÿ¼oª·‹´¥Å—o„ε®œ—…œµ—„¨»n¤˜´ª°¥nµŠÁž}œ‹Îµœªœ

354‡œ (Krejcie and Morgan, 1970) ץ˜n¨³Â®nŠ

čoª·›¸­»n¤ÂÁ·Š´Êœ (Stratifi ed Random Sampling) ÁœºÉ°Š‹µ„¤¸„µ¦ÂnŠ„¨»n¤Áž}œ»‡¨µ„¦­µ¥Ÿ¼o­°œ

¨³»‡¨µ„¦­µ¥­œ´­œ»œ

2. „µ¦­¦oµŠÁ‡¦ºÉ°Š¤º°Â¨³„µ¦®µ‡»–£µ¡…°Š

Á‡¦ºÉ°Š¤º°

2.1 čo­°™µ¤Áž}œÁ‡¦ºÉ°Š¤º°Äœ„µ¦

Á„ȝ¦ª¦ª¤…o°¤¼¨ ץnŠÁž}œ 2 ˜°œ ×¥˜°œÂ¦„

Áž}œ‡Îµ™µ¤Á„¸É¥ª„´…o°¤¼¨š´ÉªÅž ŗo„n Á¡« °µ¥»

¦³—´„µ¦«¹„¬µ ˜ÎµÂ®œnŠŠµœ ¨´„¬–³Šµœ ¨³

˜°œš¸É 2 Áž}œ‡Îµ™µ¤ Á„¸É¥ª„´ „µ¦¦´¦¼o™¹Š„µ¦

ŗo¦´„µ¦­œ´­œ»œ‹µ„°Š‡r„¦ ‡ªµ¤¡¹Š¡°Ä‹Äœ

„µ¦šÎµŠµœ ‡ªµ¤Ÿ¼„¡´œ˜n°°Š‡r„¦ ¨³‡ªµ¤˜´ÊŠÄ‹š¸É

‹³¨µ°°„‹µ„ŠµœÃ—¥­¤´‡¦Ä‹ ץčo„µ¦ž¦³¤µ–‡nµ (Rating Scale) 5 ¨Îµ—´ ŗo„n Á®Èœ—oª¥°¥nµŠ¥·ÉŠ

Á®Èœ—oª¥ ÁŒ¥Ç ŤnÁ®Èœ—oª¥ ¨³Å¤nÁ®Èœ—oª¥°¥nµŠ¥·ÉŠ

2.2 …´Êœ˜°œÄœ„µ¦­¦oµŠÁ‡¦ºÉ°Š¤º° ‡º°

1) šÎµ„µ¦«¹„¬µÁ°„­µ¦ ¨³Šµœª·‹´¥

š¸ÉÁ„¸É¥ª…o°Š„´ „µ¦¦´¦¼o™¹Š„µ¦Å—o¦´

„µ¦­œ´­œ»œ‹µ„°Š‡r„¦ ‡ªµ¤¡¹Š¡°Ä‹

Ĝ„µ¦šÎµŠµœ ‡ªµ¤Ÿ¼„¡´œ˜n°°Š‡r„¦

¨³‡ªµ¤˜´ÊŠÄ‹š¸É‹³¨µ°°„‹µ„ŠµœÃ—¥

­¤´‡¦Ä‹ ¨³

2) šÎµ„µ¦­¦oµŠ…o°‡Îµ™µ¤š¸ÉÁ„¸É¥ª…o°Š

„´„µ¦¦´¦¼o™¹Š„µ¦Å—o¦´„µ¦­œ´­œ»œ

‹µ„°Š‡r„¦ ‡ªµ¤¡¹Š¡°Ä‹Äœ„µ¦

šÎµŠµœ ‡ªµ¤Ÿ¼„¡´œ˜n°°Š‡r„¦ ¨³

(8)

‡ªµ¤˜´ÊŠÄ‹š¸É‹³¨µ°°„‹µ„ŠµœÃ—¥

­¤´‡¦Ä‹ ×¥°oµŠ°·Š‹µ„Šµœª·‹´¥

š¸ÉŸnµœ¤µ

2.3 „µ¦˜¦ª‹­°‡ªµ¤Áš¸É¥Š˜¦Š…°ŠÁœºÊ°®µ (Content Validity) ×¥Ÿ¼oÁ¸É¥ªµ‹Îµœªœ 3 šnµœ

Ž¹ÉŠ˜¦ª‹­°Âœ³œÎµ™¹Š‡ªµ¤­¤¼¦–r ¨³„µ¦‡¦°‡¨»¤

ÁœºÊ°®µ…°Š„µ¦ª·‹´¥ £µ¬µš¸Éčo Ž¹ÉŠŸ¼oª·‹´¥Å—oœÎµ…o°Âœ³œÎµ

—´Š„¨nµªÅžž¦´ž¦»ŠÂ„oŅ­°™µ¤Ä®o­¤¼¦–r¥·ÉŠ…¹Êœ

2.4 œÎµÂ­°™µ¤š¸Éž¦´ž¦»ŠÂ„oŅ¨oªÅž

š—¨°ŠÄo (Try out) „´»‡¨µ„¦…°Š¤®µª·š¥µ¨´¥

Áš‡ÃœÃ¨¥¸¦µ¤Š‡¨°ºÉœ ‹Îµœªœ 30 ‡œ ‹µ„œ´Êœ

‹µ„˜µ¦µŠ 1 ­—ŠÄ®oÁ®Èœªnµ˜´ªÂž¦ „µ¦¦´¦¼o

™¹Š„µ¦Å—o¦´„µ¦­œ´­œ»œ‹µ„°Š‡r„¦ ‡ªµ¤¡¹Š¡°Ä‹

Ĝ„µ¦šÎµŠµœ ‡ªµ¤Ÿ¼„¡´œ˜n°°Š‡r„¦ ¨³‡ªµ¤˜´ÊŠÄ‹

š¸É‹³¨µ°°„‹µ„ŠµœÃ—¥­¤´‡¦Ä‹ ¤¸‡ªµ¤Áš¸É¥Š˜¦Š

Á·ŠÃ‡¦Š­¦oµŠ ÁœºÉ°Š‹µ„Á¤ºÉ°œÎµ…o°¤¼¨š—¨°ŠÅžª·Á‡¦µ³®r

—oª¥„µ¦ª·Á‡¦µ³®rž{‹‹´¥ (Factor Analysis) ¨³¡ªnµ

‡nµ Factor Loading Á„·œ„ªnµ 0.40 (Hair et al., 2006) ¨³¥´Š¡ªnµ˜´ªÂž¦š´ÊŠ 4 ˜´ªÂž¦ ¥´Š¤¸‡nµ‡ªµ¤ÁºÉ°¤´Éœ

(Reliability) Á„·œ„ªnµ 0.70 (Cronbach, 1951;

Nunnally, 1978) ­—Šªnµš´ÊŠ˜´ªÂž¦„µ¦¦´¦¼o™¹Š

„µ¦Å—o¦´„µ¦­œ´­œ»œ‹µ„°Š‡r„¦ ‡ªµ¤¡¹Š¡°Ä‹Äœ

„µ¦šÎµŠµœ ‡ªµ¤Ÿ¼„¡´œ˜n°°Š‡r„¦ ¨³‡ªµ¤˜´ÊŠÄ‹

š¸É‹³¨µ°°„‹µ„ŠµœÃ—¥­¤´‡¦Ä‹¤¸š´ÊŠ‡ªµ¤ÁºÉ°¤´Éœ

¨³‡ªµ¤Áš¸É¥Š˜¦ŠÁ·ŠÃ‡¦Š­¦oµŠ

Ÿ¼oª·‹´¥Å—oœÎµŸ¨„µ¦š—¨°Š—´Š„¨nµªÅž˜¦ª‹­°®µ

‡nµ‡ªµ¤™¼„˜o°ŠÁ·ŠÃ‡¦Š­¦oµŠ (Construct Validity) ץčo Factor Analysis Ž¹ÉŠ‡nµ Factor Loading

‡ª¦Á„·œ„ªnµ 0.4 (Hair et al., 2006) ¨³®µ‡nµ

‡ªµ¤ÁºÉ°¤´Éœ (Reliability) ץčo„µ¦ª·Á‡¦µ³®r®µ

‡nµ­´¤ž¦³­·š›·Í°¨¢µ (Alpha Coeffi cient) Á¡ºÉ°®µ

‡nµ‡ªµ¤­°—‡¨o°Š£µ¥Äœ Ž¹ÉŠ‡ª¦¤¸‡nµÁ„·œ„ªnµ 0.7 (Cronbach, 1951; Nunnally, 1978) š´ÊŠœ¸Ê

¤¸¦µ¥¨³Á°¸¥—‡nµ Factor Loading ¨³‡nµ­´¤ž¦³­·š›·Í °¨¢µ ˜µ¤š¸É­—ŠÄ®oÁ®ÈœÄœ˜µ¦µŠ 1

˜µ¦µŠš¸É 1 : ­—Š‡nµ Factor Loading ¨³‡nµ Alpha Coeffi cient

3. ª·›¸„µ¦Á„ȝ¦ª¦ª¤…o°¤¼¨

3.1 šÎµ®œ´Š­º°…°‡ªµ¤¦nª¤¤º°‹µ„ ¤š¦.

°¸­µœ ¨³ ¤š¦.›´»¦¸ š´ÊŠ 2 ®nŠ ¨³Á¡ºÉ°…°

‡ªµ¤°œ»Á‡¦µ³®rÄ®o¤®µª·š¥µ¨´¥š¸ÉÁž}œ„¨»n¤˜´ª°¥nµŠ

Ä®o‡ªµ¤¦nª¤¤º°Äœ„µ¦Ä®o…o°¤¼¨„´Ÿ¼oª·‹´¥

3.2 šÎµ„µ¦­nŠÂ­°™µ¤Åž¥´Š„¨»n¤

˜´ª°¥nµŠšµŠÅž¦¬–¸¥r ץœŽ°ŠÂ¨³žd—­˜¤žm Á¡ºÉ°Ä®o­nŠ„¨´‡ºœ¤µ¥´ŠŸ¼oª·‹´¥

3.3 ˜¦ª‹­°‡ªµ¤­¤¼¦–r…°ŠÂ

­°™µ¤š¸É­nŠ„¨´ ¨³¤¸‹ÎµœªœÂ­°™µ¤

š¸É­µ¤µ¦™œÎµÅžª·Á‡¦µ³®r…o°¤¼¨Å—o‹Îµœªœš´ÊŠ­·Êœ

681 Œ´ nŠÁž}œ ¤š¦.°¸­µœ ‹Îµœªœ 472 Œ´

¨³ ¤š¦.›´»¦¸ ‹Îµœªœ 209 Œ´

(9)

4.3 ª·Á‡¦µ³®r‡ªµ¤­´¤¡´œ›r¦³®ªnµŠ„µ¦¦´¦¼o

™¹Š„µ¦Å—o¦´„µ¦­œ´­œ»œ‹µ„°Š‡r„¦ ‡ªµ¤¡¹Š¡°Ä‹

Ĝ„µ¦šÎµŠµœ ¨³‡ªµ¤˜´ÊŠÄ‹š¸É‹³¨µ°°„‹µ„Šµœ

×¥­¤´‡¦Ä‹ ×¥‡Îµœª–‡nµ­´¤ž¦³­·š›·Í­®­´¤¡´œ›r Á¡¸¥¦r­´œ

4.4 š—­°­¤¤˜·“µœ„µ¦ª·‹´¥ H1a

RMUTI

- H2RMUTI¨³ H1a

RMUTT - H2

RMUTTץčo„µ¦ª·Á‡¦µ³®r

„µ¦™—™°¥¡®»‡¼– ×¥¤¸Ã¤Á—¨ —´Šœ¸Ê äÁ—¨š¸É 1 H1a

RMUTI : JOS = ǃ

01+ ǃ

01POS + ǃ

02Gen + ǃ

03Age + ǃ

04Edu + ǃ

05Emp +

ǃ

06Job + İ Ã¤Á—¨š¸É 2 H1b

RMUTI : ORC = ǃ

02+ ǃ

07POS +ǃ

08Gen+ ǃ

09Age + ǃ

10Edu + ǃ

11Emp +

ǃ

12Job+İ Ã¤Á—¨š¸É 3 H2

RMUTI : VTI = ǃ

03+ ǃ

13JOS +ǃ

14ORC+ ǃ

15Gen+ ǃ

16Age +ǃ

17Edu +

ǃ

18Emp + ǃ

19Job + İ Ã¤Á—¨š¸É 4 H1a

RMUTT : JOS = ǃ

04+ ǃ

20POS + ǃ

21Gen + ǃ

22Age + ǃ

23Edu + ǃ

24Emp +

ǃ

25Job + İ Ã¤Á—¨š¸É 5 H1b

RMUTT : ORC = ǃ

05+ ǃ

26POS + ǃ

27Gen+ ǃ

28Age + ǃ

29Edu + ǃ

30Emp +

ǃ

31Job + İ Ã¤Á—¨š¸É 6 H2

RMUTT : VTI = ǃ

06+ ǃ

32POS + ǃ

33ORC+ ǃ

34Gen+ ǃ

35Age + ǃ

36Edu +

ǃ

38Emp + ǃ

38Job + İ 4.5 š—­°­¤¤˜·“µœ„µ¦ª·‹´¥ H3 ץčo­™·˜· t – Test independent 4. ª·›¸„µ¦ª·Á‡¦µ³®r…o°¤¼¨Â¨³­™·˜·š¸Éčo

4.1 ª·Á‡¦µ³®r…o°¤¼¨¡ºÊœ“µœ…°Š„¨»n¤˜´ª°¥nµŠ

×¥‡Îµœª–‡nµ‡ªµ¤™¸É¨³‡nµ¦o°¥¨³

4.2 ª·Á‡¦µ³®r¦³—´…°Š„µ¦¦´¦¼o™¹Š„µ¦Å—o¦´

„µ¦­œ´­œ»œ‹µ„°Š‡r„¦ ‡ªµ¤¡¹Š¡°Ä‹Äœ„µ¦

šÎµŠµœ ‡ªµ¤Ÿ¼„¡´œ˜n°°Š‡r„¦ ¨³‡ªµ¤˜´ÊŠÄ‹š¸É‹³

¨µ°°„‹µ„ŠµœÃ—¥­¤´‡¦Ä‹ ×¥‡Îµœª–‡nµÁŒ¨¸É¥

¨³­nªœÁ¸É¥ŠÁœ¤µ˜¦“µœ

(10)

‹µ„˜µ¦µŠ 2 ­—ŠÄ®oÁ®ÈœÃ—¥­¦»žÄœ£µ¡¦ª¤Å—oªnµ Ÿ¼o˜°Â­°™µ¤­nªœÄ®nÁž}œÁ¡«®·Š

š¸É¤¸°µ¥»œo°¥„ªnµ®¦º°Ášnµ„´ 40 že ¦³—´„µ¦«¹„¬µœo°¥„ªnµ®¦º°Áš¸¥Ášnµž¦·µ˜¦¸ ¤¸˜ÎµÂ®œnŠŠµœž¦³‹Îµ ¨³Áž}œ­µ¥­œ´­œ»œ

…o°¤¼¨š´ÉªÅž

¦ª¤ ¤š¦.°¸­µœ ¤š¦.›´»¦¸

‹Îµœªœ ‹Îµœªœ ¦o°¥¨³ ‹Îµœªœ ¦o°¥¨³

(‡œ) (‡œ) (%) (‡œ) (%)

Á¡«:

µ¥ 221 163 34.5 58 27.8

®·Š 460 309 65.5 151 72.2

°µ¥»:

œo°¥„ªnµ®¦º°Ášnµ„´ 40 že 507 379 80.3 128 61.2

40…¹ÊœÅž 174 93 19.7 81 38.8

¦³—´„µ¦«¹„¬µ:

œo°¥„ªnµ®¦º°Áš¸¥Ášnµž¦·µ˜¦¸ 381 267 56.6 114 54.5

­¼Š„ªnµž¦·µ˜¦¸ 300 205 43.4 95 45.5

˜ÎµÂ®œnŠŠµœ:

ž¦³‹Îµ 377 293 50.6 138 66

´Éª‡¦µª 304 233 49.4 71 34

˜ÎµÂ®œnŠŠµœ:

­µ¥­œ´­œ»œ 375 242 51.3 133 63.6

­µ¥ª·µ„µ¦ (Ÿ¼o­°œ) 306 230 48.7 76 36.4

¦ª¤ 681 472 100 209 100

Ÿ¨„µ¦ª·Á‡¦µ³®r…o°¤¼¨

Ĝ­nªœœ¸ÊÁž}œ„µ¦œÎµÁ­œ°Ÿ¨„µ¦ª·‹´¥ ×¥¤¸„µ¦œÎµÁ­œ°˜µ¤¨Îµ—´ —´Šœ¸Ê

˜µ¦µŠš¸É 2 : ­—Š‹ÎµœªœÂ¨³¦o°¥¨³…°Š„¨»n¤˜´ª°¥nµŠÄœ£µ¡¦ª¤

(11)

˜´ªÂž¦

„µ¦¦´¦¼o™¹Š„µ¦

ŗo¦´

„µ¦­œ´­œ»œ

‹µ„°Š‡r„¦

‡ªµ¤¡¹Š¡°Ä‹

Ĝ„µ¦šÎµŠµœ

‡ªµ¤Ÿ¼„¡´œ

˜n°°Š‡r„¦

‡ªµ¤˜´ÊŠÄ‹š¸É

‹³¨µ°°„

‹µ„ŠµœÃ—¥

­¤´‡¦Ä‹

¤š¦.°¸­µœ (RMUTI):

‡nµÁŒ¨¸É¥ 3.3808 3.8660 4.1107 2.9719

­nªœÁ¸É¥ŠÁœ¤µ˜¦“µœ 0.80436 0.69493 0.69884 0.96893

„µ¦¦´¦¼o™¹Š„µ¦Å—o¦´„µ¦­œ´­œ»œ‹µ„°Š‡r„¦

‡ªµ¤¡¹Š¡°Ä‹Äœ„µ¦šÎµŠµœ

‡ªµ¤Ÿ¼„¡´œ˜n°°Š‡r„¦

‡ªµ¤˜´ÊŠÄ‹š¸É‹³¨µ°°„‹µ„ŠµœÃ—¥­¤´‡¦Ä‹

0.304**

0.333**

-0.064

0.604**

-0.293** -0.295**

¤š¦.›´»¦¸ (RMUTT):

‡nµÁŒ¨¸É¥ 3.2452 3.8780 4.0287 2.7667

­nªœÁ¸É¥ŠÁœ¤µ˜¦“µœ 0.75119 0.68645 0.67565 0.94517

„µ¦¦´¦¼o™¹Š„µ¦Å—o¦´„µ¦­œ´­œ»œ‹µ„°Š‡r„¦

‡ªµ¤¡¹Š¡°Ä‹Äœ„µ¦šÎµŠµœ

‡ªµ¤Ÿ¼„¡´œ˜n°°Š‡r„¦

‡ªµ¤˜´ÊŠÄ‹š¸É‹³¨µ°°„‹µ„ŠµœÃ—¥­¤´‡¦Ä‹

0.294**

0.286**

-0.065

0.641**

-0.284** -0.471**

˜µ¦µŠš¸É 3 : ­—Š‡nµ­´¤ž¦³­·š›·Í­®­´¤¡´œ›r (Correlation Coeffi cient) ‡nµÁŒ¨¸É¥ (x)‡nµÁ¸É¥ŠÁœ¤µ˜¦“µœ

(S.D) …°Š¦³—´„µ¦¦´¦¼o™¹Š„µ¦Å—o¦´„µ¦­œ´­œ»œ‹µ„°Š‡r„¦ ‡ªµ¤¡¹Š¡°Ä‹Äœ„µ¦šÎµŠµœ

¦³—´‡ªµ¤Ÿ¼„¡´œ˜n°°Š‡r„¦ ¨³‡ªµ¤˜´ÊŠÄ‹š¸É‹³¨µ°°„‹µ„ŠµœÃ—¥­¤´‡¦Ä‹…°Š»‡¨µ„¦

…°Šš´ÊŠ 2 ®nŠ

**¦³—´œ´¥­Îµ‡´š¸É 0.05

(12)

‹µ„˜µ¦µŠ 3 ­—ŠÄ®oÁ®Èœªnµ„µ¦¦´¦¼o™¹Š

„µ¦Å—o¦´„µ¦­œ´­œ»œ‹µ„°Š‡r„¦ ¤¸‡ªµ¤­´¤¡´œ›r Ĝš·«šµŠÁ—¸¥ª„´œ„´‡ªµ¤¡¹Š¡°Ä‹Äœ„µ¦šÎµŠµœ

– ¦³—´œ´¥­Îµ‡´š¸É 0 . 0 5 ( r

R M U T I= 0 . 3 0 4 ; rRMUTT = 0.294) ¨³‡ªµ¤Ÿ¼„¡´œ˜n°°Š‡r„¦

(rRMUTI= 0.333; r

RMUTT = 0.286) – ¦³—´œ´¥­Îµ‡´š¸É 0.05 ­nªœ‡ªµ¤¡¹Š¡°Ä‹Äœ„µ¦šÎµŠµœœ´Êœ ¤¸‡ªµ¤

­´¤¡´œ›rĜš·«šµŠÁ—¸¥ª„´œ„´‡ªµ¤Ÿ¼„¡´œ˜n°°Š‡r„¦

(rRMUTI = 0.604; r

RMUTT = 0.641) – ¦³—´œ´¥­Îµ‡´š¸É 0.05 ­Îµ®¦´‡ªµ¤˜´ÊŠÄ‹š¸É‹³¨µ°°„‹µ„ŠµœÃ—¥

­¤´‡¦Ä‹œ´Êœ ¤¸‡ªµ¤­´¤¡´œ›rĜš·«šµŠ˜¦Š„´œ…oµ¤

„´‡ªµ¤¡¹Š¡°Ä‹Äœ„µ¦šÎµŠµœ (r

RMUTI= -0.293;

rRMUTT = -0.284) ¨³‡ªµ¤Ÿ¼„¡´œ˜n°°Š‡r„¦

(rRMUTI = -0.295; r

RMUTT = -0.471) – ¦³—´œ´¥­Îµ‡´š¸É 0.05 œ°„‹µ„œ¸Ê¥´Š¡ªnµ „µ¦¦´¦¼o™¹Š„µ¦Å—o¦´„µ¦

­œ´­œ»œ‹µ„°Š‡r„¦ Ťnŗo¤¸‡ªµ¤­´¤¡´œ›r°¥nµŠ¤¸œ´¥

­Îµ‡´šµŠ­™·˜·„´‡ªµ¤˜´ÊŠÄ‹š¸É‹³¨µ°°„‹µ„Šµœ

×¥­¤´‡¦Ä‹ (r

RMUTI = -0.064; r

RMUTT = -0.065)

‹µ„‡nµ Adjust R2 Ĝ˜µ¦µŠ 4 äÁ—¨ 1 ¨³ 4 ­µ¤µ¦™°›·µ¥Å—oªnµ„µ¦¦´¦¼o™¹Š„µ¦Å—o¦´

„µ¦­œ´­œ»œ‹µ„°Š‡r„¦…°Š»‡¨µ„¦š´ÊŠ 2 ®nŠ

¤¸‡ªµ¤­´¤¡´œ›r„´‡ªµ¤¡¹Š¡°Ä‹Äœ„µ¦šÎµŠµœ°¥¼nš¸É

12.8% ¨³ 7.6% ˜µ¤¨Îµ—´ ­nªœš¸ÉÁ®¨º°Á„·—‹µ„

ž{‹‹´¥°ºÉœÇ ¨³­Îµ®¦´Ã¤Á—¨ 2 ¨³ 5 ­µ¤µ¦™

°›·µ¥Å—oªnµ„µ¦¦´¦¼o™¹Š„µ¦Å—o¦´„µ¦­œ´­œ»œ

‹µ„°Š‡r„¦ ¤¸‡ªµ¤­´¤¡´œ›r„´‡ªµ¤Ÿ¼„¡´œ˜n°

°Š‡r„¦…°Š»‡¨µ„¦š´ÊŠ 2 ®nŠ°¥¼nš¸É 13.6% ¨³ 8% ˜µ¤¨Îµ—´ ­nªœš¸ÉÁ®¨º°Á„·—‹µ„ž{‹‹´¥°ºÉœ Ç

œ°„‹µ„œ¸Ê¥´Š¡ªnµ „µ¦¦´¦¼o™¹Š„µ¦Å—o¦´„µ¦

­œ´­œ»œ‹µ„°Š‡r„¦…°Š»‡¨µ„¦š´ÊŠ 2 ®nŠ ¤¸‡ªµ¤

­´¤¡´œ›ršµŠª„„´‡ªµ¤¡¹Š¡°Ä‹Äœ„µ¦šÎµŠµœ

(bRMUTI-1= 0.262;b

RMUTT-20= 0.260) °¥nµŠ¤¸œ´¥­Îµ‡´

šµŠ­™·˜·š¸É¦³—´ 0.01 ¨³„µ¦¦´¦¼o„µ¦Å—o¦´„µ¦

­œ´­œ»œ‹µ„°Š‡r„¦…°Š»‡¨µ„¦š´ÊŠ 2 ®nŠ

¤¸‡ªµ¤­´¤¡´œ›ršµŠª„„´‡ªµ¤Ÿ¼„¡´œ˜n°°Š‡r„¦

(bRMUTI-7= 0.292;b

RMUTT-26= 0.252) °¥nµŠ¤¸œ´¥­Îµ‡´

šµŠ­™·˜·š¸É¦³—´ 0.01 ­°—‡¨o°Š„´Šµœª·‹´¥…°Š

œ·µ£µ ž{‹¤µª´•œµ (2550) š¸É¡ªnµ „µ¦¦´¦¼o

„µ¦­œ´­œ»œ‹µ„°Š‡r„¦¤¸‡ªµ¤­´¤¡´œ›ršµŠª„

„´‡ªµ¤Ÿ¼„¡´œÄœ°Š‡r„¦ ¨³Šµœª·‹´¥…°Š Patrick and Boon (2004) š¸É¡ªnµ „µ¦Å—o¦´„µ¦­œ´­œ»œ

‹µ„­´Š‡¤¤¸‡ªµ¤­´¤¡´œ›ršµŠª„„´‡ªµ¤¡¹Š¡°Ä‹

Ĝ„µ¦šÎµŠµœ —´Šœ´Êœ H1a-b

RMUTI ¨³ H1a-b

RMUTT

‹¹ŠÁž}œÅž˜µ¤­¤¤˜·“µœš¸É˜´ÊŠÅªo

(13)

˜µ¦µŠš¸É 4 : ­—Š‡nµ­´¤ž¦³­·š›·Í„µ¦™—™°¥ (b) ¨³‡nµ‡ªµ¤‡¨µ—Á‡¨ºÉ°œ¤µ˜¦“µœ (Standard Error) …°Š„µ¦¦´¦¼o™¹Š„µ¦Å—o¦´„µ¦­œ´­œ»œ‹µ„°Š‡r„¦ ‡ªµ¤¡¹Š¡°Ä‹Äœ„µ¦šÎµŠµœ ‡ªµ¤Ÿ¼„¡´œ

˜n°°Š‡r„¦ ¨³‡ªµ¤˜´ÊŠÄ‹š¸É‹³¨µ°°„‹µ„ŠµœÃ—¥­¤´‡¦Ä‹ …°Š»‡¨µ„¦š´ÊŠ 2 ®nŠ

‡ªµ¤¡¹Š¡°Ä‹

Ĝ„µ¦š¶Šµœ

‡ªµ¤Ÿ¼„¡´œ

˜n°°Š‡r„¦

‡ªµ¤˜´ÊŠÄ‹š¸É‹³

¨µ°°„‹µ„Šµœ

×¥­¤´‡¦Ä‹

‡ªµ¤˜´ÊŠÄ‹š¸É‹³

¨µ°°„‹µ„Šµœ

×¥­¤´‡¦Ä‹

‡ªµ¤¡¹Š¡°Ä‹

Ĝ„µ¦š¶Šµœ

‡ªµ¤Ÿ¼„¡´œ

˜n°°Š‡r„¦

(14)

‹µ„‡nµ Adjust R ĜäÁ—¨ 3 ¨³ 6

­µ¤µ¦™°›·µ¥Å—oªnµ‡ªµ¤¡¹Š¡°Ä‹Äœ„µ¦šÎµŠµœ

¨³‡ªµ¤Ÿ¼„¡´œ˜n°°Š‡r„¦…°Š»‡¨µ„¦š´ÊŠ 2 ®nŠ

¤¸‡ªµ¤­´¤¡´œ›r„´‡ªµ¤˜´ÊŠÄ‹š¸É‹³¨µ°°„×¥­¤´‡¦Ä‹

°¥¼nš¸É 20.6% ¨³ 31.4% ˜µ¤¨Îµ—´ ­nªœš¸ÉÁ®¨º°

Á„·—‹µ„ž{‹‹´¥°ºÉœÇ œ°„‹µ„œ¸Ê ¥´Š¡ªnµ‡ªµ¤

¡¹Š¡°Ä‹Äœ„µ¦šÎµŠµœÁŒ¡µ³»‡¨µ„¦…°Š ¤š¦.°¸­µœ

¤¸‡ªµ¤­´¤¡´œ›ršµŠ¨„´‡ªµ¤˜´ÊŠÄ‹š¸É‹³¨µ°°„

‹µ„ŠµœÃ—¥­¤´‡¦Ä‹ (b

RMUTI-13= -0.179) °¥nµŠ¤¸

œ´¥­Îµ‡´šµŠ­™·˜·š¸É¦³—´ 0.05 ­nªœ‡ªµ¤¡¹Š¡°Ä‹

Ĝ„µ¦šÎµŠµœ…°Š»‡¨µ„¦…°Š ¤š¦.›´»¦¸ Ťn¤¸

‡ªµ¤­´¤¡´œ›r„´‡ªµ¤˜´ÊŠÄ‹š¸É‹³¨µ°°„‹µ„Šµœ

×¥­¤´‡¦Ä‹ (b

RMUTT-32=-0.055) ­Îµ®¦´‡ªµ¤Ÿ¼„¡´œ

˜n°°Š‡r„¦…°Š»‡¨µ„¦š´ÊŠ 2 ®nŠ ¤¸‡ªµ¤­´¤¡´œ›r

šµŠ¨„´‡ªµ¤˜´ÊŠÄ‹š¸É‹³¨µ°°„‹µ„ŠµœÃ—¥­¤´‡¦Ä‹

( bR M U T I - 1 4= - 0 . 2 3 3 ; b

R M U T T - 3 3= - 0 . 6 6 6 )

°¥nµŠ¤¸œ´¥­Îµ‡´šµŠ­™·˜·š¸É¦³—´ 0.01 ­°—‡¨o°Š

„´Šµœª·‹´¥…°ŠÁž¦¤‹·˜ ‡¨oµ¥Á¡È¦ (2548)

š¸É¡ªnµ „µ¦¦´¦¼o„µ¦­œ´­œ»œ‹µ„°Š‡r„¦ ¨³

‡ªµ¤Ÿ¼„¡´œ˜n°°Š‡r„¦ ¤¸‡ªµ¤­´¤¡´œ›ršµŠ¨

„´‡ªµ¤˜´ÊŠÄ‹¨µ°°„ ¨³Šµœª·‹´¥…°Š Á‹¡¦

™¸¦³¦´„¬r (2547) š¸É¡ªnµ‡ªµ¤¡¹Š¡°Ä‹ÄœŠµœ

¤¸‡ªµ¤­´¤¡´œ›ršµŠ¨„´‡ªµ¤˜´ÊŠÄ‹¨µ°°„‹µ„Šµœ

—´Šœ´Êœ H2

RMUTI Áž}œÅž˜µ¤­¤¤˜·“µœš¸É˜´ÊŠ ­Îµ®¦´

H2RMUTTÁž}œÅž˜µ¤­¤¤˜·“µœš¸É˜´ÊŠÅªoµŠ­nªœ

Á¡ºÉ°Ä®oÁ„·—‡ªµ¤Á®¤µ³­¤­Îµ®¦´„µ¦ª·Á‡¦µ³®r

„µ¦™—™°¥¡®»‡¼– Ÿ¼oª·‹´¥Å—očo˜´ªÂž¦®»nœ (Dummy Variables)­Îµ®¦´„µ¦«¹„¬µ˜´ªÂž¦ž¦³µ„¦«µ­˜¦r Á¡ºÉ°˜¦ª‹­°ªnµ˜´ªÂž¦ž¦³µ„¦«µ­˜¦r¤¸°·š›·¡¨

˜n°˜´ªÂž¦˜µ¤®¦º°Å¤n ×¥‹µ„„µ¦š—­°¡ªnµ

°µ¥» (b

RMUTI-16= -0.253;b

RMUTT-35= -0.296)

¤¸‡ªµ¤­´¤¡´œ›ršµŠ¨„´‡ªµ¤˜´ÊŠÄ‹š¸É‹³¨µ°°„

‹µ„ŠµœÃ—¥­¤´‡¦Ä‹ °¥nµŠ¤¸œ´¥­Îµ‡´šµŠ­™·˜·š¸É

¦³—´ 0.05 Ž¹ÉŠ­°—‡¨o°Š„´Šµœª·‹´¥…°Š „»¨ª—¸

Áš«ž¦³š¸ž (2544) š¸É¡ªnµ°µ¥»¤¸‡ªµ¤­´¤¡´œ›r

šµŠ¨„´„µ¦¨µ°°„ œ°„‹µ„œ¸Ê ¥´Š¡ªnµ˜ÎµÂ®œnŠŠµœ

(bRMUTI-18= 0.454;b

RMUTT-37= 0.315) ¤¸‡ªµ¤­´¤¡´œ›r

šµŠª„„´‡ªµ¤˜´ÊŠÄ‹š¸É‹³¨µ°°„‹µ„ŠµœÃ—¥

­¤´‡¦Ä‹ °¥nµŠ¤¸œ´¥­Îµ‡´šµŠ­™·˜·š¸É¦³—´ 0.01 ¨³ 0.05 Ž¹ÉŠ­°—‡¨o°Š„´Šµœª·‹´¥…°Š Rayner and Harcourt (1997) š¸É¡ªnµ ¨´„¬–³­nªœ»‡‡¨Áž}œ

ž{‹‹´¥š¸É­nŠŸ¨˜n°„µ¦¨µ°°„…°Š¡œ´„Šµœ

(15)

˜µ¦µŠš¸É 5 : ­—Š‡nµ­™·˜· t Á¡ºÉ°Áž¦¸¥Áš¸¥‡ªµ¤Â˜„˜nµŠ¦³®ªnµŠ„µ¦¦´¦¼o™¹Š„µ¦Å—o¦´„µ¦­œ´­œ»œ

‹µ„°Š‡r„¦ ‡ªµ¤¡¹Š¡°Ä‹Äœ„µ¦šÎµŠµœ ¦³—´‡ªµ¤Ÿ¼„¡´œ˜n°°Š‡r„¦ ¨³‡ªµ¤˜´ÊŠÄ‹š¸É‹³¨µ°°„

‹µ„ŠµœÃ—¥­¤´‡¦Ä‹…°Š»‡¨µ„¦š´ÊŠ 2 ®nŠ

˜µ¦µŠ 5 ­—ŠÄ®oÁ®Èœªnµ¡‡ªµ¤Â˜„˜nµŠ

°¥nµŠ¤¸œ´¥­Îµ‡´…°Š„µ¦¦´¦¼o™¹Š„µ¦Å—o¦´„µ¦­œ´­œ»œ

‹µ„°Š‡r„¦ (t=-2.070; Sig.0.039) ¨³‡ªµ¤˜´ÊŠÄ‹

š¸É‹³¨µ°°„‹µ„ŠµœÃ—¥­¤´‡¦Ä‹ (t=2.568; Sig.0.010) …°Š»‡¨µ„¦š´ÊŠ 2 ®nŠ ¨³Å¤n¡‡ªµ¤Â˜„˜nµŠ

°¥nµŠ¤¸œ´¥­Îµ‡´…°Š‡ªµ¤¡¹Š¡°Ä‹Äœ„µ¦šÎµŠµœ

(t=-0.209; Sig.0.0.835) ‡ªµ¤Ÿ¼„¡´œ˜n°°Š‡r„¦

(t=1.426; Sig.0.154) …°Š»‡¨µ„¦š´ÊŠ 2 ®nŠ

—´Šœ´Êœ H3 ‹¹ŠÁž}œÅž˜µ¤­¤¤˜·“µœš¸É˜´ÊŠÅªoµŠ­nªœ

(16)

­¦»žŸ¨ª·‹´¥

‹µ„Ÿ¨„µ¦ª·‹´¥ ŗo…o°­¦»ž˜µ¤­¤¤˜·“µœ —´Šœ¸Ê

(17)

…o°Á­œ°Âœ³

1.…o°Á­œ°Âœ³Á·ŠœÃ¥µ¥¤¸—´Šœ¸Ê

1.1 ‹µ„Ÿ¨„µ¦ª·‹´¥¡ªnµ „µ¦¦´¦¼o™¹Š„µ¦

ŗo¦´„µ¦­œ´­œ»œ‹µ„°Š‡r„¦ ‡ªµ¤¡¹Š¡°Ä‹

Ĝ„µ¦šÎµŠµœ ¨³‡ªµ¤Ÿ¼„¡´œ˜n°°Š‡r„¦ ™º°ªnµÁž}œ

˜´ªÂž¦š¸É¤¸°·š›·¡¨˜n°‡ªµ¤˜´ÊŠÄ‹š¸É‹³¨µ°°„×¥

­¤´‡¦Ä‹…°Š»‡¨µ„¦Äœ­´Š„´— ¤š¦.°¸­µœ ¨³ ¤š¦.

›´»¦¸ Á¤ºÉ°»‡¨µ„¦¦´¦¼oŗo™¹Š„µ¦Å—o¦´„µ¦­œ´­œ»œ

‹µ„°Š‡r„¦ »‡¨µ„¦„È‹³¤¸¡§˜·„¦¦¤ÅžÄœšµŠš¸É—¸

¨³Áž}œž¦³Ã¥œr˜n°°Š‡r„¦ „µ¦¦´¦¼oŗo™¹Š„µ¦­œ´­œ»œ

‹µ„°Š‡r„¦‹³nª¥­¦oµŠÄ®o¡œ´„Šµœ¦¼o­¹„ªnµ˜œ¤¸

‹»—¤»nŠ®¤µ¥Äœ„µ¦šÎµŠµœ ¤¸‡»–‡nµ ¨³nª¥šÎµÄ®o

¤¸­£µ¡‹·˜Ä‹š¸É—¸˜n°„µ¦šÎµŠµœÄœ®œoµš¸É œ°„‹µ„œ¸Ê

¥´Šnª¥Á¡·É¤Ÿ¨„µ¦ž’·´˜·ŠµœÂ¨³„µ¦šÎµŠµœš¸É

œ°„Á®œº°®œoµš¸É Ánœ „µ¦nª¥Á®¨º°Á¡ºÉ°œ¦nª¤Šµœ

„µ¦„¦³šÎµÁ¡ºÉ°ž„žj°Š°Š‡r„¦‹µ„‡ªµ¤Á­¸É¥Š „µ¦Ä®o …o°Á­œ°Âœ³Äœ„µ¦šÎµŠµœ°¥nµŠ­¦oµŠ­¦¦‡r ¨³„µ¦

Á­µ³®µ‡ªµ¤¦¼o¨³š´„¬³š¸É¤¸ž¦³Ã¥œr˜n°°Š‡r„¦ —´Šœ´Êœ

¤š¦.°¸­µœ ¨³ ¤š¦.›´»¦¸ ‹¹Š‡ª¦Ä®o„µ¦­œ´­œ»œ

»‡¨µ„¦ Ťnªnµ‹³Áž}œ­£µ¡Âª—¨o°¤Äœ„µ¦šÎµŠµœ

¦µŠª´¨Ÿ¨˜°Âšœ Á¨ºÉ°œ˜ÎµÂ®œnŠ „µ¦¥°¤¦´Â¨³ Á®Èœ‡ªµ¤­Îµ‡´ „µ¦Ä®o»‡¨µ„¦Å—oÁ…oµ¦´„µ¦ f„°¦¤

Á¡ºÉ°¡´•œµŠµœ ¦ª¤Åž™¹Š„µ¦Ä®o‡ªµ¤¤´Éœ‡ŠÄœ„µ¦šÎµŠµœ

¨³„µ¦Ä®o°·­¦³Äœ„µ¦˜´—­·œÄ‹Äœ®œoµš¸Éš¸É¦´Ÿ·—°

1.2 ‹µ„Ÿ¨„µ¦ª·‹´¥¡ªnµ ˜ÎµÂ®œnŠŠµœ

(´Éª‡¦µª/ž¦³‹Îµ) ¤¸°·š›·¡¨˜n°‡ªµ¤˜´ÊŠÄ‹š¸É‹³

¨µ°°„‹µ„ŠµœÃ—¥­¤´‡¦Ä‹…°Š»‡¨µ„¦Äœ­´Š„´—

š´ÊŠ ¤š¦.°¸­µœ ¨³ ¤š¦.›´»¦¸ —´Šœ´Êœ ¤®µª·š¥µ¨´¥

‹¹Š‡ª¦Ä®o‡ªµ¤­œÄ‹Äœž¦³Á—Èœ—´Š„¨nµª Á¡ºÉ°¨—ž{®µ

„µ¦¨µ°°„‹µ„Šµœ ×¥¤®µª·š¥µ¨´¥°µ‹‹³¤¸ª·›¸„µ¦

š¸ÉÁž}œ¦¼ž›¦¦¤¤µ„…¹Êœ Ĝ„µ¦š¸É‹³­nŠÁ­¦·¤ ­œ´­œ»œ

Ä®o»‡¨µ„¦šµŠ„µ¦«¹„¬µ ¤¸…ª´Â¨³„ε¨´ŠÄ‹Äœ

„µ¦ž’·´˜·®œoµš¸Éš¸Éŗo¦´¤°®¤µ¥Ä®ož¦³­

‡ªµ¤­ÎµÁ¦È‹—oª¥‡ªµ¤Á˜È¤Ä‹ š»n¤ÁšÂ¨³Á­¸¥­¨³Áª¨µ Ä®o°Š‡r„¦

1.3 ¤®µª·š¥µ¨´¥‡ª¦Ážd—ð„µ­Ä®o»‡¨µ„¦

Ĝ­´Š„´—Å—o¦´š¦µž{®µ…°Š°Š‡r„¦°¥nµŠ™¼„˜o°Š

´—Á‹œ Á¡ºÉ°š¸É‹³Å—o¦nª¤„´œÂ­—Š‡ªµ¤‡·—Á®Èœ®¦º°

¦nª¤¤º°„´œÂ„oŅ ž{®µ…°Š°Š‡r„¦Ä®o­ÎµÁ¦È‹¨»¨nªŠ

˜µ¤Ážjµ®¤µ¥˜n°Åž

1.4 ¤®µª·š¥µ¨´¥‡ª¦š¸É‹³¤¸ª·›¸„µ¦š¸É‹³„¦³˜»oœ

Ä®o»‡¨„µ¦šµŠ„µ¦«¹„¬µ¦¼o­¹„¦´„¨³®ªŠÂ®œ

°Š‡r„¦¤µ„¥·ÉŠ…¹Êœ Ĝ“µœ³š¸ÉÁž}œ­¤µ·„‡œ®œ¹ÉŠ

Ž¹ÉŠ¤¸‡ªµ¤­Îµ‡´˜n°°Š‡r„¦ ¦ª¤š´ÊŠ¦¼o­¹„™¹Š‡ªµ¤

¤´Éœ‡ŠÄœ„µ¦ž¦³„°°µ¸¡

2. …o°Á­œ°Âœ³Äœ„µ¦ª·‹´¥‡¦´ÊŠ˜n°Åž

2.1 ‡ª¦«¹„¬µž{‹‹´¥š¸É­nŠÁ­¦·¤Â¨³ž{‹‹´¥

š¸ÉÁž}œ°»ž­¦¦‡˜n°‡ªµ¤¡¹Š¡°Ä‹Äœ„µ¦šÎµŠµœ ¨³

‡ªµ¤Ÿ¼„¡´œ˜n°°Š‡r„¦…°Š»‡¨µ„¦šµŠ„µ¦«¹„¬µ Ánœ ž{‹‹´¥—oµœ„µ¦Å—o¦´„µ¦¥°¤¦´ ž{‹‹´¥—oµœ

Ÿ¨ž¦³Ã¥œr ¦ª¤Åž™¹Šž{‹‹´¥—oµœ­£µ¡„µ¦šÎµŠµœ

®´ª®œoµŠµœ Á¡ºÉ°œ¦nª¤Šµœ ˜¨°—‹œž{‹‹´¥—oµœ„µ¦

¦·®µ¦‹´—„µ¦£µ¥Äœ°Š‡r„¦ Áž}œ˜oœ š´ÊŠœ¸Êž{‹‹´¥

—´Š„¨nµª Áž}œÅ—oš´ÊŠž{‹‹´¥š¸É­nŠÁ­¦·¤Â¨³ž{‹‹´¥š¸ÉÁž}œ

°»ž­¦¦‡˜n°‡ªµ¤¡¹Š¡°Ä‹Â¨³‡ªµ¤Ÿ¼„¡´œ˜n°°Š‡r„¦

2.2 ‡ª¦«¹„¬µª·›¸­¦oµŠ‡ªµ¤¡¹Š¡°Ä‹Äœ

„µ¦šÎµŠµœ ¨³‡ªµ¤Ÿ¼„¡´œ¦³®ªnµŠ»‡¨„¦„´

°Š‡r„¦ Á¡ºÉ°Á¡·É¤‡ªµ¤¡¹Š¡°Ä‹Â¨³‡ªµ¤Ÿ¼„¡´œ

˜n°°Š‡r„¦ š´ÊŠœ¸Ê Á¤ºÉ°»‡¨µ„¦¤¸‡ªµ¤¦¼o­¹„¡¹Š¡°Ä‹

ĜŠµœÂ¨³¤¸‡ªµ¤Ÿ¼„¡´œ˜n°°Š‡r„¦ „ÈÁ¡ºÉ°nª¥¨—

¡§˜·„¦¦¤„µ¦Ÿ¨³Šµœ Ánœ ¨—°´˜¦µ„µ¦¤µ­µ¥Â¨³

„µ¦…µ—Šµœ ¦ª¤Åž™¹Š¨—‡ªµ¤˜´ÊŠÄ‹š¸É‹³¨µ°°„Å—o Áž}œ°¥nµŠ—¸

(18)

¦¦–µœ»„¦¤

„»¨ª—¸ Áš«ž¦³š¸ž. (2544). ž{‹‹´¥š¸É¤¸Ÿ¨˜n°„µ¦¨µ°°„

…°Š¡œ´„Šµœ¦³—´ž’·´˜·„µ¦ÄœÃ¦ŠŠµœ

°»˜­µ®„¦¦¤°·Á¨È„š¦°œ·„­r: «¹„¬µÁŒ¡µ³

„¦–¸Ã¦ŠŠµœ°»˜­µ®„¦¦¤°·Á¨È„š¦°œ·„­r

‹´Š®ª´—¡¦³œ‡¦«¦¸°¥»›¥µ.ª·š¥µœ·¡œ›rª·š¥µ«µ­˜¦

¤®µ´–”·˜ ­µ…µ‹·˜ª·š¥µ°»˜­µ®„¦¦¤ ¤®µª·š¥µ¨´¥

Á„¬˜¦«µ­˜¦r.

µœ·« œ·¨Â‹oŠ. (2550). „µ¦«¹„¬µ„µ¦¨³Á¤·—­´µ

šµŠ‹·˜ª·š¥µ ‡ªµ¤Ÿ¼„¡´œ˜n°°Š‡r„µ¦ ¡§˜·„¦¦¤

„µ¦Áž}œ­¤µ·„š¸É—¸˜n°°Š‡r„µ¦ ¨³‡ªµ¤˜´ÊŠÄ‹

š¸É‹³¨µ°°„ …°Š¡œ´„Šµœž¦³‹ÎµÂ¨³¡œ´„Šµœ

´Éª‡¦µªÄœ¦·¬´š¥µœ¥œ˜r®nŠ®œ¹ÉŠ.ª·š¥µœ·¡œ›r

«·¨ž«µ­˜¦¤®µ´–”·˜ ­µ…µª·µ‹·˜ª·š¥µ

°»˜­µ®„¦¦¤Â¨³°Š‡r„µ¦ ‡–³«·¨ž«µ­˜¦r

¤®µª·š¥µ¨´¥›¦¦¤«µ­˜¦r.

›ª´´¥ »Á¡·É¤¦µ«¦¸. (2552). ‡ªµ¤­´¤¡´œ›r¦³®ªnµŠ

»‡‡¨š¸É¤¸Ÿ¨˜n°„µ¦˜´ÊŠÄ‹¨µ°°„‹µ„Šµœ…°Š

»‡¨µ„¦:«¹„¬µÁŒ¡µ³„¦–¸»‡¨µ„¦ ­µ¥ ‡. …°Š¤®µª·š¥µ¨´¥›»¦„·‹´–”·˜¥r.­µ¦œ·¡œ›r®¨´„­¼˜¦

«·¨ž«µ­˜¦¤®µ´–”·˜ ­µ…µª·µ‹·˜ª·š¥µ°»˜­µ®„¦¦¤

¨³°Š‡r„µ¦ £µ‡ª·µ¤œ»¬¥«µ­˜¦r ¤®µª·š¥µ¨´¥

Áš‡ÃœÃ¨¥¸¡¦³œ‡¦Á®œº°.

œ·µ£µ ž{‹¤µª´•œµ. (2550) ‡ªµ¤­´¤¡´œ›r¦³®ªnµŠ

„µ¦¦´¦¼o„µ¦­œ´­œ»œ‹µ„°Š‡r„µ¦Â¨³

‡ªµ¤Ÿ¼„¡´œ˜n°°Š‡r„µ¦…°Š¡œ´„Šµœ¤®µª·š¥µ¨´¥

Ĝ„ε„´¦´“:„¦–¸«¹„¬µ¤®µª·š¥µ¨´¥Áš‡ÃœÃ¨¥¸

¡¦³‹°¤Á„¨oµ›œ»¦¸.ª·š¥µœ·¡œ›r®¨´„­¼˜¦«·¨ž

«µ­˜¦¤®µ´–”·˜ ­µ…µ‹·˜ª·š¥µ°»˜­µ®„¦¦¤

¨³°Š‡r„µ¦ ‡–³«·¨ž«µ­˜¦r ¤®µª·š¥µ¨´¥

›¦¦¤«µ­˜¦r.

Á‹¡¦ ™¸¦³¦´„¬r. (2547). ‡ªµ¤¡¹Š¡°Ä‹ÄœŠµœ¨´„¬–³

‡ªµ¤Áž}œŸ¼oœÎµ…°Š®´ª®œoµŠµœÂ¨³‡ªµ¤˜´ÊŠÄ‹

¨µ°°„‹µ„Šµœ…°Š¡œ´„Šµœ¦³—´ž’·´˜·

„µ¦ÄœÃ¦ŠŠµœ°»˜­µ®„¦¦¤Ÿ¨·˜ÂŸŠªŠ‹¦

®nŠ®œ¹ÉŠ. ª·š¥µœ·¡œ›rª·š¥µ«µ­˜¦¤®µ´–”·˜

­µ…µª·µ‹·˜ª·š¥µ°»˜­µ®„¦¦¤Â¨³°Š‡r„µ¦ ‡–³

«·¨ž«µ­˜¦r ¤®µª·š¥µ¨´¥›¦¦¤«µ­˜¦r.

Áž¦¤‹·˜¦ ‡¨oµ¥Á¡È¦. (2548). „µ¦¦´¦¼o„µ¦­œ´­œ»œ‹µ„

°Š‡r„µ¦ ‡ªµ¤¥»˜·›¦¦¤°Š‡r„µ¦š¸É¤¸Ÿ¨˜n°‡ªµ¤

Ÿ¼„¡´œ°Š‡r„µ¦Â¨³‡ªµ¤˜´ÊŠÄ‹¨µ°°„.ª·š¥µœ·¡œ›r

«·¨ž«µ­˜¦¤®µ´–”·˜ ­µ…µª·µ‹·˜ª·š¥µ

°»˜­µ®„¦¦¤Â¨³°Š‡r„µ¦ ¤®µª·š¥µ¨´¥›¦¦¤«µ­˜¦r.

£µœ»¤µ­ ¡¼œ«¦´š›µ. (2549). „µ¦«¹„¬µš´«œ‡˜·…°Š

‡œ¦»nœÄ®¤n˜n°ž{‹‹´¥š¸É¤¸Ÿ¨„´‡ªµ¤˜´ÊŠÄ‹

Ĝ„µ¦¨µ°°„‹µ„ŠµœÄœ„¦»ŠÁš¡¤®µœ‡¦. ǦŠ„µ¦¡·Á«¬¦·®µ¦›»¦„·‹´–”·˜ ‡–³¡µ–·¥

«µ­˜¦r„µ¦´¸ ‹»¯µ¨Š„¦–r¤®µª·š¥µ¨´¥. ª·¥³—µ Á¦º°Š§š›·Í. (2545). ž{‹‹´¥š¸É¤¸Ÿ¨„¦³š˜n°

œªÃœo¤„µ¦¥oµ¥Šµœ®¦º°¨µ°°„…°Š»‡¨µ„¦

‡°¤¡·ªÁ˜°¦r.ª·š¥µœ·¡œ›r«·¨ž«µ­˜¦¤®µ´–”·˜

­µ…µª·µ­´Š‡¤«µ­˜¦rÁ¡ºÉ°„µ¦¡´•œµ ­™µ´œ

¦µ£´’oµœ­¤Á—È‹Á‹oµ¡¦³¥µ.

®°¤Å„¨ ˜oœ­´„. (2553). ‡ªµ¤­´¤¡´œ›r¦³®ªnµŠ„µ¦¦´¦¼o

¡§˜·„¦¦¤‡ªµ¤Áž}œŸ¼oœÎµ „µ¦­œ´­œ»œšµŠ­´Š‡¤

¨³‡ªµ¤Á®œºÉ°¥®œnµ¥ÄœŠµœ„´‡ªµ¤˜´ÊŠÄ‹

¨µ°°„‹µ„Šµœ…°Š¡¥µµ¨ 抡¥µµ¨

Á¸¥ŠÄ®¤n ¦µ¤ ‹´Š®ª´—Á¸¥ŠÄ®¤n. ª·š¥µœ·¡œ›r ª·š¥µ«µ­˜¦¤®µ´–”·˜ ­µ…µª·µ‹·˜ª·š¥µ

°»˜­µ®„¦¦¤Â¨³°Š‡r„µ¦ ¤®µª·š¥µ¨´¥Á¸¥ŠÄ®¤n.

Chang, E. (1999). Career Commitment as a Complex Moderator of Organizational Commitment and Turnover Intention.

Human Relations. 52. 1257-1277.

(19)

internal structure of tests. Psychometrika, 16(3). 297-334.

DeCotis, T.A. and Summers, T.P. (1987). A Path Analysis of a Model of the Antecedents and Consequences of Organizational Commitment. Human Relation. 40. 445-470.

Eddleston, K. A. (2009). The Effects of Social Comparisons on Managerial Career Satisfaction and Turnover Intentions.

Career Development International. 14 (1).

Eric G. L., and Nancy L.H. (2001). The impact of job satisfaction on turnover intent:

A test of a structure measurement model using a nation sample of workers. The Social Science Journal. 38. 233-250.

Garcia Rivera, Blanca Rosa., and Rivas Tovar, Luis Arturo. (2007). A Turnover Perception Model of the General. Working Population in the Mexican Cross-Border Assembly (Maquiladora) Industry. Revista Innovar Journal. 17(29).

Hair, Joseph F., Black, William C., Babin, Barry., Anderson, Rolph E., and Tatham, Ronald L. (2006). Multivariate Data Analysis, 6th

Ed. New Jersey : Pearson Education.

Iverson, R. D. and Buttigieg, D. M. Affective, Normative and Continuance Commit ment: Can the ‘Right Kind of Commitment be Manaed? Working Paper in Human Resource Management and Industrial Relations. Department of Management, the University of Melbourne, Parkville, Vic. 1998.

mining Sample Size for Research Activities.

Psycholological measurement.” 607-610 Liao, C. K. (2005). The Study of Salary Satis- faction, Job Involvement and Turnover Intention of the Employees in The Internet Industry. Chenese Master’s Thesis. (Online).

www.eThesys.com, October 2.

Nunnally, J. C. (1978). Psychometric theory (2nd ed.). New York: McGraw-Hill. Patrick, C., and Boon L. (2004). Social Support and Leaving Intention among Computer Professionals. Information and Management.

41 (3). 323-334.

Rambur, B, Palumbo, M. V., Mclntosh B., and Mongeon J. (2003). A Statewide Analysis of RNs’ Intention to Leave Their Position.

Nursing Outlook. 51. 182-188.

Rayner, P. C. and M. Harcourt, M. (1997). A Model of Turnover at the Bank of New Zealand.

Current Research in Industrial Relations 2.

Rhoades, L., and Eisenberger, R. (2002). Perceived Organizational Support: A Review of the Literature. Journal of Applied Psychology. 87 Stone P.W., Mooney-Kane, C., Larson, E. L., Pastor, D. K., Zwanziger, J., and Dick A.

W. (2006). Nurse Working Conditions, Organizational Climate, and Intent to Leave in ICUs: An Instrumental Variable Approach. Health Services Research.

42 (3). 1085–1104.

Referensi

Dokumen terkait

Aims: This study aimed to determine the Path Analysis of the effect of job satisfaction, compensation, and work environment on the turnover intention of nurses at Kotamobagu

375 4 Relationship s of work characteristi cs to job satisfaction, turnover intention, and burnout among doctors in the district public- private mixed health system of Bangladesh BMC

This study aims to obtain empirical evidence of the effect of communication and work stress on the job satisfaction of Waroeng Special Sambal or SS employees at the branch of Mayjend