The Cause and Effect of Drinking Behavior of Thai Undergraduate Students
Wichuda Kijtorntham*
Received: January 1, 2012 Accepted: February 28, 2012
Abstract
The recent studies indicate the increase in drinking behavior of undergraduate students in Thailand. This article aims to present the cause-effect relationship between factors affecting drinking behavior of undergraduate students. The five causal factors compose of three
psychological factors: alcohol expectancy, drinking motive, and sensation seeking; one social factor, peer, parental and social network influences; and biosocial factor: all of which influence on undergraduate students’ drinking behavior. The problems related to undergraduate students’ risk behaviors consist of three domains: 1) problems with themselves such as acute and chronic health damage, brain damage and poor academic achievement; 2) problems with others close to them, such as conflicts and unplanned sex; and 3) social problems such as drunk driving accidents.
Therefore, solving problems and consequence of undergraduate students’ drinking behaviors requires focus on reducing the effect of causal factors and strengthening of psychological factors:
1) decrease the influence of three causal factors, alcohol expectancy, drinking motive, and sensation seeking by promoting the understanding of acute and long term effect of alcohol consumption on themselves, close people and social groups; 2) modify the attitudes of
undergraduate students by increasing of positive motivation and positive sensation seeking of new experiences of benefit to society and the public; 3) promote the family to serve as the child’s positive socialization agent; 4) In-Depth Research to study the proper way to change
undergraduate students’ behavior to effectively stop drinking; and 5) longitudinal study among high-school students to propose the way to reduce the new alcohol consumers.
Keywords:drinking alcohol, risk behavior, Thai undergraduate student, cause and effect factor
* Lecturer at Behavioral Science Research Institute, Srinakharinwirot University
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