Another method to obtain the information is to immerse the author in the game for experiences. The research found many barriers from the gaming industry that can be resolved through recommendations and conclusions in this article. The term Pokémon Master, according to Satoshi, meant catching all the Pokémon in the world.
The history of the Pokémon franchise began over 20 years ago, from the first release until today. The competition received a large number of participants, and sales of Pokémon games increased rapidly. Following the game's success, Media Factory released a Pokémon card game with its own rulesets that were built on the same concepts as the game.
Not so long after the success of the release of the first set of Pokémon Trading Card games, the next expansion began to be released. New features have been constantly added to Pokemon Trading Card Game as newer version of the original Pokemon game has been released. Wizards of the Coast, a maker of hobby games owned by Hasbro, translated the game and brought it to North America.
As the new trend takes hold in the Western world, kids across the country were addicted to the game and their parents were emptying their wallets for Wizards of the Coast.
Pokémon Release into Thailand
Another expensive card was the illustrator Pikachu cards given to the winner of a Japanese art contest. It was sold at a price of 90,000 dollars, and only six examples of it are available in the world. Cards sold at 7-Eleven stores in Bangkok have already had to restock twice since the issue date, and this fever is set to continue.
True has announced that it will release the second set of the Pokémon TCG in April 2019, which made people more excited to collect all the currently released cards.
Research Objective and Scope
Benefits from the Research
LITERATURE REVIEW
- How to play Pokémon Trading Card Game
- Cards Information
- Different type of Cards rarity
- Gameplay and winning condition
- SWOT Analysis
- Marketing Plan
- Simple Rules (Ph.D. Rath Dhnadirek)
- Market Targeting and Strategic Positioning
- Targeting Strategy
- Circumstances that has effect on Targeting Decisions When businesses are determining a market a target, they will need to
- Emerging Markets
- Positioning Strategy
The most important card in the game Pokémon card where the player must first lay down a basic Pokémon and evolves into other levels as the game progresses. One Pokémon can be placed up front for battle, and up to five others can be placed as reserved bench summons. Trainer cards are an item, support, and stadium that can help you use your Pokémon to gain a game advantage or disrupt other people's play.
The support card can only be played once during a player's turn, and after it is played it goes into the discard pile. Stadium cards once played will remain in play and take effect until destroyed. Then they should look at their potential and opportunities to sell their product according to market demand.
Situation analysis and SWOT analysis can be adapted for use in the organization or production of a product. Strength - A strong or outstanding point that makes a product have a higher value than other competing products in the industry. You can learn the weaknesses of the product through customer feedback and use it to improve that product.
The company's market target decision identifies the people or organization where the company wants to place its product. Businesses should set the target by choosing from a single segment, several segments, or all or most of the product segment. So it will be difficult in determining the direction and growth of the market in the future.
So business owners may decide to use a broad segment, such as the price of the product, as high, medium or low. Resources and Capabilities – Companies selling new products into industries are likely to have a competitive advantage because they control the differentiation strategy. The company may choose to have high production costs and produce products that are superior to existing products.
Determining product positioning will help a company see the overall value of the company, brand image and uniqueness in its product. Product positioning is also related to a business strategy that focuses on customers in the market.
RESEARCH AND METHODOLOGY
Interviewing Details
- Experienced Player Interviewee #1: Mai
- New Players Interviewee #3: Ploy
- Card game Retailer Interviewee #4: Lek
The people interviewed are mixed, mixed-gender and have background knowledge of the game. He claims that he started playing the game before it was released in Thailand, where he heard about it through his foreign client living in Thailand. The game was very easy to understand and learn when he first started playing the game.
She also told the author that she loves the idea of being able to buy the game at a 7-Eleven convenient store near her home. The game was easy to learn and the design of the Pokémon on the map is quite cute for her. Translating the game into Thai made her try the game because most of the games she used to play are in other languages and that makes learning them difficult.
She likes the idea that the game allows people to come together as a community and create open discussion. Even though he only plays the game for the victim, he still likes the idea of seeing the game become an esport. He also stated that the other fun thing about the game is that you make it a Gash, which makes it exciting to see what cards he gets dealt.
She says she has known the game since it was sold in the US. She tried to get the game to sell in her store, but failed because most of the prices were quite high. The game was in English and only a small group of people formed a community to play the game.
The only place people join to play the game is at famous card store, which wasn't her store. So when she heard the news that Pokemon TCG was going to release in Thailand, she decided to bring the game in to sell at her store. So by advertising her store for her, players near her store know about it and she was able to sell the game.
Interview questions
FINDING ANALYSIS
- Insight from Pokémon TCG player
- Segmenting-Targeting-Positioning analysis
- SWOT Analysis
- Simple rule
- Pokémon TCG Market share
- Collectible Card Games Ranking – Spring 2018
Pokémon in the game and you can choose your favorite Pokémon to play and actually built a deck around it. The reason for this is that the game starts as a brand new game for most Thai people and people are testing and trying. In order for card games to attract Thai players, the game is best played in Thai language.
Next, the price of the game should be affordable, and Pokémon TCG, which sets the price at 49 baht per booster pack, will increase customer anger to include. By doing this, the game is able to gain market share in the trading card game market with a wider range of customers. The Pokémon TCG is easy to learn, which helps the game attract kids to buy and collect their cards.
The game is already known and played in the US, making it capable of retraining a concrete community that has already been built. Weakness - Due to most games, its lifespan is short; the game might lose its market in the future. Pokémon TCG is a collectible card game and if the game waits too long to release the next set, people may get bored.
Timing is critical to the game and how True plans to market the game is still a mystery. Not managing the release date of the next card set will definitely cause the game to fail in the market. Pokémon TCG in Thailand can keep the game going as they expand their products into other areas.
Threat - A strict government on gambling can cause the game to be viewed as a game. The way the Pokémon TCG deals with this problem is by turning the game into a community and pushing it towards eSports. This makes the game more of a sport and the manufacturer also gives back to the community.
X is the current set of cards released in Thailand and a good combination of these cards will lead to a victory in the game. Total game sales in 2018 for the Pokémon TCG were $25.7 million worldwide.
CONCLUSION
RECOMMENDATION
