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Los Angeles: SAGE Publications, Inc. 2014). The Influence of Product Quality, Brand Image and Service Quality on Customer Trust and Impact on Customer Loyalty (Study on Customer Brand Sharp Electronics Product at South Kalimantan Province). European Journal of Business and Management. Pengaruh perceived value täpag loyaltyitas konsumer dengan sempervetse sebagai variable mediasi. 2017). The influence of product quality, service quality and trust on customer satisfaction and its impact on customer loyalty (Case study PT ABC Tbk).

Tabel 3. Kriteria Fornell-Larcker.
Tabel 3. Kriteria Fornell-Larcker.

Introduction

Values and Values-Based Leaderships

In this article, values ​​are beliefs and principles that are highly held in people's hearts. They can be the group's shared goals, beliefs, ideals, and purposes (Kuczmarski and Kuczmarski, 1995).

Conceptual Framework

The study (Gill, 2006) also mentioned that leaders who reflect both the organization's guiding principles or corporate values ​​and their personal values ​​also called 'behavioral integrity' are often effective leaders. Refer to the mentioned meaning of values, they can be seen as instrumental to the purpose of an organization.

Research Methodology

Rather than opportunity, Schein (1980) suggested that when considering human behavior, a spirit of inquiry should be valued.

Empirical Results

How long have you been in the position of leader? What are they?

How do you lead your staff or employees? Do they cooperate with you?

Can you describe what you consider importance for “Leadership in Real Estate?” Could you give some examples?

Can you describe what you consider “Leadership in yourself?” Can you give some examples?

As a leader of the position, what short-term and long-term views do you expect for your department or division?

They want to develop themselves and build the team to be strong and cohesive. They don't want to change the team members in the long term as the connection is important when dealing with the difficulty project and they want to work quickly.

What kinds of staff or employees you like and do not like?

How do you motivate your staff or employees in your department or division? Please explain and give some examples?

What will you do to create effective and efficient management for your department or division? Please explain and give some examples?

What do you expect from your staff and employees from your man- agement? Please explain and give some examples?

Are there any issues that you would like to mention regarding the leaders?

Conclusion

In addition, leaders emphasized the importance of learning and expert power as an affirmation of leadership. The expected values ​​depend on leaders' interests as a self-concept and view of global competition.

Recommendation for the Future Research

The values-based leadership initiatives build personal and team relationships and have job responsibility and commitment. Stephenson (eds), Employee Relations, Oxford: Blackwall The relationship between leadership style and CEO values ​​and ethical practices in organizations.

Factors Affecting Decision Making on Doing Business in Service In- dustry of Dusit Thani College Students, Pattaya City

Factors Influencing Business Decision Making in Service Industry of Dusit Thani Students, Pattaya City. To study the factors influencing business decision-making in the service sector of Dusit Thani College students, Pattaya City.

Personal Factors of the Students Gender, Age, College Year, Major,

The research aimed to study the personal factors and family factors that influence the decision making request to do business in the service industry of students of Dusit Thani College, Pattaya City. The decision-making requirement of doing business in the student services industry consists of 3 factors such as business forms, family relationships, and friend relationships.

Family Factors

The population is 364 students from Dusit Thani College, Pattaya City for the academic year 2017. The researcher developed a conceptual framework from decision theory, factors that determine decision making requirements, and related research.

Demand of Decision Making on Doing Business in Service Industry of the

The college can use the research results to develop curriculum and instructional management to align with students and meet the needs of service industry personnel. It is the guiding principle for institutions offering education related to the service sector.

Students Business Forms

The result of the researcher titled Factors Influencing Business Decision Making in the Service Industry of Students of Dusit Thani College, Pattaya City. The results of the research titled “Factors Influencing Business Decision Making in the Service Business of Dusit Thani College, Pattaya City Students can be concluded and considered as:.

Table 1: Result of mean and standard deviation of demand factors of decision mak- mak-ing  on  domak-ing  business  in  service  industry  of  Dusit  Thani  College  students,  Pattaya  City in each factor
Table 1: Result of mean and standard deviation of demand factors of decision mak- mak-ing on domak-ing business in service industry of Dusit Thani College students, Pattaya City in each factor

BRAND IDENTITY AFFECTING THE PURCHASING DECISION TO CHOOSE THE ENGLISH TUTORIAL

SCHOOL OF SENIOR SECONDARY SCHOOL’S STUDENTS IN BANGKOK AND VICINITY

It is so interesting that the target customer of this business industry will decrease, but the growth rate of the business industry is reversed. One of the ways that will help the business owner succeed in this business industry is to create their brand identity.

Purchasing decision to choose English

From this situation, it will lead the tutorial business industry by facing the highest competitive rate in the industry1. So, the tutoring school business owner will still see the business opportunity in this market, however the business owner inevitably faces a high degree of competition with other competitors in the market.

Brand Identity Prism Concept 1 Physique

Kapferer Physique is the first thing that pops into the customer's mind when thinking about the brand of the product. Kapferer Culture is the nourishment of the brand's inspiration which is the force to push the brand to be creativity. The culture is the factor that controls the product, the way of brand communication in addition includes the country of origin of the product to be part of the brand's culture and indicate the differentiation of the product's value.

Hypothesis 1 The differentiation in demographic background of senior secondary school’s student who live in Bangkok and vicinity will affect the pur-

From the statistical analysis of the demographic background of the education plan, the significant difference level is 0.224. From the statistical analysis of family income demographic background, the level of significant difference is 0.021. As the level of significant difference is less than 0.05 according to the analysis, it is an influential demographic factor that affects the purchasing decision of students.

As the level of significant difference after the analysis is less than 0.05, so family income is the demographic factor that affects the students' purchase decision. NON-PROFIT-ORIENTED LEGAL PERSON AND HOW TO STAY SUSTAINABLE – DANISH-TAJI CHAMBER OF COMMERCE. The purpose of this case study is to look at the difficulties within sustainability in relation to non-profit organizations.

Table 2 Shown analysis of Multiple Linear Regression of brand identity that affecting  purchasing decision of English tutorial school
Table 2 Shown analysis of Multiple Linear Regression of brand identity that affecting purchasing decision of English tutorial school

A CASE STUDY ON MANAGEMENT AND LEADERSHIP Ellen Andersson

Mumbi Gathoni

  • Problem Description
  • Purpose & Research Question
  • Scope & Delimitations
  • Data Collection
  • Reliability and Validity
  • Company description
  • Observations

Mary Parkett Follet described management as “the art of getting things done with the help of people”. The company has more than 2,000 employees. The company's products include axle shafts, disc brakes, drum brakes, exhaust manifolds, leaf springs, stabilizer bars, hot coil springs, among others (Somboon Advance Technology PLC, 2011). How the implementation of a CRM system would affect the management of structured data for the organization.

A CASE STUDY ON HOW TO ACCURATLY CALCULATE FORECAST AND DEMANDS

Logistics is the integration and management of the product value chain from suppliers to the customer. This is a more advanced version of the moving average method described above, instead of placing the same weight on the different time periods, this method allows the use of different weights on the different time periods. The maintenance office is located in the brewery overseeing the tap and packing area.

Figure 1 Seasonal Demand  Figure 2 Horizontal Demand
Figure 1 Seasonal Demand Figure 2 Horizontal Demand

A CASE STUDY ON HOW TO FIND WHICH PRODUCT TO STOCK AND WHAT QUANTITY TO ORDER

Abstract

The case company has a small warehouse which means they have to prioritize which products to stock. After the calculation was done, the authors analyzed the result to the case company result. The lead time for products is very long as the products are delivered by sea freight, this means that the case company must have the necessary products in stock.

Figure 4 Delimitations of the supply chain  Methods
Figure 4 Delimitations of the supply chain Methods

A Case study of Bangkok traffic situation and the logistic problem of people transportation

The traffic jams occur everywhere, and there are many vehicles every day, and the capacity has reached its maximum long ago. People spend a lot of time in traffic every day, time that could be used to do other things instead. How does traffic and the time people spend in traffic every day affect their lives.

Marketing mix strategy influencing consumers’ buying decision of goat milk in Rangsit University

  • Population and sample
  • Scope of variables
  • Independent variables: There are two groups of independent variables in this study
  • Period of study
  • Population and sample
  • Research tool
  • This part wants to ask respondents to provide the opinions about the influence of marketing mix (consisting of product, price, distribution channel and marketing
    • Data analysis and statistical techniques
    • Demographic characteristics of respondents
    • Marketing mix analysis
    • Propensity and decision to purchase

At Rangsit University, there is a link between each factor in the marketing mix strategy and consumers' decision to purchase goat milk. Some demographic variables are associated with Rangsit University goat milk purchase decision of consumers. The result of the analysis in the study showed that the marketing network strategy was related to the consumer's decision to purchase goat milk at Rangsit University.

Table 1 Questionnaire analysis result by Cronbach’s Alpha Coefficient
Table 1 Questionnaire analysis result by Cronbach’s Alpha Coefficient

The Pragmatic model of motivation

Need-based Theories

They suggest that needs arise in a particular pattern, where certain groups of needs (those important for physical survival) emerge first and must be satisfied before other needs (psychological and social needs such as affiliation and esteem) can emerge and influence behavior. Once the currently activated needs are satisfied, the next most powerful group of needs is felt and will thus drive behavior. Maslow's hierarchy of needs lists five categories or levels of needs: physiological, safety and security, love, status and esteem, and self-actualization.

Figure 1.   The motivation process
Figure 1. The motivation process

Cognitive Process Theories of motivation

The main prediction of social learning theory is that a person's self-efficacy expectations will be decisive. Figure 3 shows the relationship between Maslow's hierarchy of needs and the level of organizational culture and contexts that influenced people's needs. This environment will hinder motivation, especially if their staff have mid- to high-level needs—self-esteem and self-fulfillment or self-actualization.

Organizational Culture and Con-

They said that “payment is only one of the problems, but the pleasant atmosphere at work is as important as the salary they receive.” The higher the rank and the more responsibilities the staff has, the more complex the motivation. Moreover, managers must assess the factors: the organizational culture and contexts, the leadership and also the position of the employees. as shown in figure.

Employee’s behavior

National Identity and Consumer Behavior toward Global Brands

The following hypothesis presents the relationship between national identity and consumer behavior toward global brands: H1: National identity negatively influences attitudes toward global brands. 2017) reported a positive correlation between national identity and consumer ethnocentrism. Therefore, highly ethnocentric consumers are likely to have negative attitudes toward global brands (Dimofte, Johansson, & Ronkainen, 2008; Özsomer & Altaras, 2008).

Global Identity and Consumer Behavior toward Global Brands

Acquiring a global identity encourages the adoption of materialistic values, leading to favoring global brands over local ones. On the other hand, national identity is likely to cause consumers to hold ethnocentric beliefs, resulting in less favorable attitudes toward global brands. Living in a Global World: The Impact of Global Consumer Orientation on Global Brand Attitudes from Developed versus Emerging Countries.

The Influence of Service Quality and Customer Satisfaction toward Customer Loyalty

It can therefore be stated that "the service quality has a positive effect on customer satisfaction" is supported. The service quality provided by the company can create a good customer perception to the McDonald's and deliver customer satisfaction. In this research, customer loyalty focuses on the service quality and customer satisfaction provided by the McDonald's.

Figure 1. Research Model.
Figure 1. Research Model.

Gambar

Table 7. R 2  evaluation
Table 1: Result of mean and standard deviation of demand factors of decision mak- mak-ing  on  domak-ing  business  in  service  industry  of  Dusit  Thani  College  students,  Pattaya  City in each factor
Table 2: Result of Hypothesis Testing between personal factor and demand of deci- deci-sion making on doing business in service industry of Dusit Thani College students,  Pattay City
Table 3 Service Convenience
+7

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