The main purpose of this research is to study the added value of the culture industry's additional products of Muay Thai. 1) This paper will study a more suitable creative economy mode based on Muay Thai's original operating mode, culture and history as well as martial arts. This paper presents a conceptual framework that facilitates the understanding of the value added by and about the creative economy. basis, makes proposals for the sustainable development of the suitable creative economy development mode Muay Thai.
37 Figure 15 Muay Thai halls in China display images of Hanuman and the tiger, which are loved by China.）. 76 Figure 29 In the above image, Hanuman imitates Muay Thai movements during a fight in the Khon drama of Thai. The image on the right is a Muay Thai painting provided to the author by his teacher Sastra.
91 Image 39 The left image was provided by the manager of The Gumpun Muay Thai Gym. The image on the right is Jaruwan yubolsree interviewing a fitness oriented Muay Thai gym in Khon Kaen for the author.
INTRODUCTION
Background of the Research
Currently there are four genres and two Muay Thai have the largest number of students. The second type is called modern Muay Thai and can be divided into southern style (Muay Chaiya, Muay Maa Yang), eastern style (Muay Korat), central style (Muay Pak Klang, Muay Lopburi, Muay Ayutthaya) and northern style (Muay Thasao , Muay Lanna and Muay Thai Sanga). In addition, there is dramatic competition with two styles: one is the modern Muay Thai performance (two players stand in the circle arena and play boxing combined with ancient and modern skills); the other is the performance of ancient Muay Thai (single or two men performing ancient boxing in the open square).
The cultural influence and role of Muay Thai as practiced by southern Muslim believers, for example, is not addressed in this study. It is a good illustration of the .. cultural phenomenon of Muay Thai, for example, all the tattoos, charms, headbands and wristbands are shown.). The old Muay Thai masters who have left gyms or other organizations in many countries, including Northeast Thailand, were mainly specialized in ancient Muay Thai and had a unique way of inheritance and training.
Zen Music Shaolin Grand Ceremony serves as an example from which the creative economy of Muay Thai can directly learn. On March 10 and 11, 2016, the show had a two-day appreciation celebration for its 10th anniversary. introduction and promotion of traditional music and culture in Henan at the Zen Music Shaolin Grand Ceremony).
The Significance of the Research
Purpose of Research
Research Question
Definition of Terms
The connotation of creative economy is defined as cultural (economic) industry or its content. UNESCO's concept of the creative economy combines creative production and... commercialization with intangible cultural connotations to create content-intensive industrial activities. As Professor Jin Yuanpu of Renmin University of China has defined, the creative economy is a new industrial cluster that has been reorganized or created in a cross-sectoral and intersectoral context.
In his book "Creative Economy-- From Knowledge to Capital," Professor He Shouchang of the Shanghai Academy of Social Sciences stated that the creative economy refers to all kinds of industries that generate wealth by combining advanced technology and power generation based on in the protection of intellectual property rights with individual creative work as the origin and cultural creativity as the essence. Professor Wang Tiejun, a researcher from Hong Kong, defined creative economy as an economic discipline that studies the transformation of human creative thinking into creative economy and the transformation of creative economy into economic value. The third concept is adopted in the research text by the author to study the current situation of Muay Thai and make it a beneficiary of the creative economy.
The concept of creativity and creative economy can be learned from the terms above, and the process of generating creative economy will be clarified by the nature of the discipline and the study objective of creative economy. This will therefore help us to offer the high added value of the cultural and creative elements of Muay Thai.
Framework of the Dissertation
For a while, Muay Thai has been presented to the people of the world as a tough and aggressive martial art. The researcher of this paper also pays more attention to the cultural and geographical location of the Isan region in the northeast, and the demonstration of the creative economy mode of Muay Thai. The history of Muay Thai is closely intertwined with the fate of the Thai nation.
In the past, Mongkhon and Pra Jer symbolized the sanctity of Muay Thai fighters. The government's attention to Muay Thai also accelerated the development of the sport, both nationally and internationally. In the year 1995, Muay Thai was included in the preliminary program of the Southeast.
At the turn of the 21st century, the government and the royal family continued to actively promote Thai boxing. With the development and promotion of amateur muay thai and the International Thai Federation (IFMA), it becomes a member. Specific methods are provided on how to implement them in the study of Muay Thai and how to find an appropriate way of creative economy.
The third concept is the successful mode of the creative economy of Zen Music Shaolin Grand Ceremony.
RESEARCH METHODOLOGY
RESEARCH RESULTS
CONCLUSION
