nqsr-nr fl.idrt .:f

(1)

u::ruluR:n

RAn:syrt?.r 6or drnunrurn o'nsiuy uaydlosuniur}uyryrfiuu:o uasnr:ueoruaiuflrt', ns[Iuurnuaytn;o{fi dA lJtuudn{fl r:rfi unrfi rl:cdril

fi

.f, . 2554. (2554, ₈u^qutuu).

:rrfiorqlrlnur. rdru tzt noufi ⁴⁵n. v111 6-7.

nqsr-nr fl.idrt ^.:f.^(2552).

u3fir:nr:naroluilqiflutr:ni.

flluyry{"4: 1:.:filr(aurtl16!uoud

!

^uaYt{.

a I oq q9 qrt - ra | 4 / |

n0{Iur11on?1!u60nnu

t

^n'}r^lxtfit$ou1.t. (2557).

Blroljlr{otat,

stuglJ:ogltgl ?nn:vljrj 6ursroirrin. nl{ryryr"r :

n:rruriwr.:un.

(2557).

S

olanfl1dgl: layn Utlc?tj. fl:.ltYlfl.1: nt!n'ltl,ud,tytltlJn.

(2560). ui{uq rflrcar{no.rXurn'on?rldaoofir,'lunr:'l#ouu. nE {[yr ^.4:flo.r4u

rfi

onlr

^iln^onriulunr:1#:o1#ou u

nr:yio'ttfrurrrfi fiJtslmfi'lTr, ,i (ylTyt.)" (2559). http://thai.tourismthailand.orgl (23 iluauu ZSSg)

luei.ri'.:ilinr6us1rrj, tiru-nlru. ^(2560).https:i/wrrr.dlt.go.th/site/chiangmai/ (25

!nrtnu

2560)

A v 4@ A

^ h d

lnt0?au YTfln. ^(2551).fiannt:6rod1:n]rglctln. flE.llylT{.,t:

!

]?ytulnutlyria?'lnuon.:n:ni.

ii'noril: rn!o1o unvg^o^riuriarirfir. (255l). nflnnr:naro. n1{rytil.4:616ngrnfil.

q-nur

:

rauolo. ^(2550).ntrnalo{:6ou3nr:. n:.:rl't ^.1:l:lfilr{r6nqnloirfim.

vrtyfin{

rmilil'rind ^(zsqo).ilo6?,ei'lurirurJ:scrrnxRr:drrJiintorirurrsfifi.rdofifieio

I yos r - s d .r | ,' e e

nltctolo{ryUt lRfl

l o{fi?o

Usllan. [YU.t tlJlJ : n]:flUfl? luU od:v U5fi'lt{:flo

u?llu

^qnniuclt9t? u140

u

'txllutautyt/{ _nnJ.

ai1fivr dror.rqa. ^(2547).itoo'silr{nr:flarodfin?r drfrqrdonr:16on.i'o11,lojfirooj.uo.r gdu afiur-'ln:. ^(2553).ilqAnrril{u?Inn. ^fl:':rry{.4 : qwraln:oilrrivrorfro.

lirr:r:fr

wnrrirufi n lr,rriilurdurJr.t'tdr:nu.

lvru:-n. tZsse;. hftp://www.thaimth.co.rh./content/233391 (15 iutnrJ 2558)

{Glnalurtnrilnorfios

frwrSounlrrrd r. rfi

rdr:nr

^:nr:rlun{luuuod:y

(2560). http://www.thairath.co.th./contefil238l'1 1 (23 Un:ln! 2560)

(2)

85

(2560). http://www.thairath.co.th/content/453883 (23 r.lnt1n! 2560)

!u?ttor ud{q?t:or rlasnors. ^(2547).nrro"ont:srorn. firLr{nilfi 3. Rltlytflu4tun:: rJiuiyl roY. rou. Rlu n1ng.

s o'o < .t a q vy ^I

unlY{: lTtrflu. ^(2550).n2rri?{rrlfiolono{n?trt?t{tyto loto{4r,ii1r?ttrJts{afirtlsta{ Etut t{

:oltolR:llllttdtlfll.lufl laaJ

tuli,nnl{ll|

fllr{n:. n?{tyl ^.4:

dltuTll]t

lfl'S!fl'ldgl

:ufi'lu€tcytn !'t21|U1au:1!n1ul4.:.

t-r'nor uuoofio. ^(2557).ilqAnrril,uol{r{rrJ:vryan rutarl

rrfis

:oro,rai1lin{tuxil.i.l

.a A a a 4q I

o.l?l?o!aqt.

taqt

^:?ylulu un

tguteflfl

fl]d9l:ll11llltucylsl ?11U1dUR]51J:fi1:

iJfr o lnrivruro'ur1:nr.

u-trgrl aai

t::ljs

uasRudtJc'|. ^(2552).nrrffonrtf[tgato. fl;.rryn't"1: [lljnni-Aa.

{i'nn1t. ^(2560).h@://www.manager.co.th/iBizChannel/ViewNews.aspx?NewslD:

9590000026310

(n

_lJn:tnrJ₂₅₆₀₎

firgn firJvrJrn. ^(2545).ndnnrreloto. flrrdng{fi 4. r'rl{n111"r :

lifyr runlrinr:filr(irfio.

i - ⁴.----. .r - .i ' ' - o c d l.r _{tA,!., '}

!ot !u?.1fl. ^(2558).rJo0r, a{flaflonr:9iodul0{o{llunyruu rjrs{alo€rugilig.rc? _{Rna

to.r{uilnndrunx#lntooularinrdld6rdontofind

1s-commercel.

nl{t

n.. ^:

I 9^

n1:fr n?10d:surrutulutfi1:q:nnrJ

lu0lqtn

cyla?ylulaurJfi]?ytulou nl {[Yr11.

I g,|

ruJy{lfia?':, lJl.t'l?flu1nu. ^(2545).nrlu:fi11qotnr1r

luntlitfinl:qofl]fintr

.

http ://eJeaming.mfu .ac.th/mfl r:/ 1 3 0 | 3 | 2/Ml c2 _4.htmt

ilirr

nriarriinuna. ^(254e).itoft,deurJ:;crlflr{nr:narodiiflaeionr:cYniulodaaarn oot.rarfilnu. nrrduniruilil6a:s

uirr:q:fi ourriorfin

filfinimurd'o

r.rfirimulds rfioc1fiil.

ta 4- ^?

flt?ttol ld:5AU llnsnolc. (2546).

nllut

lrnunoroqnlfi|J. n?{[Yly1.1 :

Ut!

^2dTlY{OlUl

,irtin.

Aa 4- d ., !y aS s a

frt?::01

ldtTn

^.^(254I).

ilqqnrril{

:lnn. nl.ilylfl.4: T{9ttU]fln!1.

qolil:

Qilcvldqet:. ^(2550).mdnnr:noro tarft,t{dl. ^nEiryt^.4^:

lmn{nrif!fil?ilu1d0.

qorfl: nolflaqq:. ^(2552).fiannr:nomdri€,1firi. (y{'!t(ngod +1. fli,tryr ^.t:

lma{n:ot

rJ14riTr,ro'u.

(3)

qienf r5yfin6'aq a. ^(2548).ito6lfi fi 6nir,rasiouqin:nrnrrrio$ds,ato{rindo{rd€,rlu

finioltnr.

ar:u-nuf,inurercn:!fi rrisrcr-n (nr:finnr:). fl l{tnilq ^:^lyufi'n irurdu

lurimorfrusiuniuyr:il:nr.

qirLa uduoi.r untrng: 1urirn6u. ^(2550).nrrdlra?lnr:noto. n?{ryt ^.,t:nirjrda rdn

&

Srfiru.

tdi ?{firolflr. ^(2s+z).

nr:irnnv#nq6nr;uft?lnn. nl{ryl

^.r:G:fld!uaclqrfind.

. a t, AS .^ I J ;

0qn0 0ln:{nna. ^(2543).

?rqdntt!{uiloi

= Consumer behevior.

(nuinilfr

2). nl.trm _"l: sa/4Ir.:11rJfi tJlt1?ylulautt

t!f,

1dnt.

dln : r u'dud'nd. lzssa). ifofiafi fi 6ninaeionr:rJ:vXanrrsratnsrfi

sl:o n

^?o

qq

RrlrRll.ul{o{nl{ R.

nl{tyt

^.,t: n]:nlJfl

2]od:silrjrsflldufl

t,A dn:rjrruelqln

ot/!rt4

fllt1?t1t!Ursfl]dufldn:n ytlljrsftlfluf,ldnid0ltut0rfln1t6l u5

1:

mdn:.

weloveplate. (2559). http://www.weloveplate.com,/stor€/adicle/vievfirrltilulf tolnf

:

:vrya r}uyyrfi ou:o-2g684-rh.htul (15 _fi

urnl

zsss)

Best, John w. Research in Education. (1986). New Jersey : prentice Hall Tnc.

Marketing mix. ⁽²⁰¹l). [Online]. Available URL: http://www.learnmarketing.net/product.htm Yamanc. T. (1973). Statistics : An Introductory Analysis. Third edition. Tokyo : Harper

Intemational Edition.

(4)

U:;?Nfl?OU

io-uruaqn

ur{flnrnfinufl r.rridrrir

iurdsuilrfia ztqunlrfiuixm

ftodiltlriu tunmut4s

ouu ru-t{l{n{ irun$rirfiuc 6rmoul'ol

ftiliariul},ni

rJrci6nr:finur flit.2s4g

u?rr:trrfirriorn'n

Oiruninororulud;

lnrinurn'o:uriqritHlnil

il:scunr:ofnr:rl1{1il il.fl.2542 ^-

ilipiu rrinrru:rrnr: irurrl.rrdudriiriuiin

dogolrurwriiou:oouC

dharcriuu