SMS Mobile Marketing

1

(SMS Mobile Marketing) .

!"

($!%$&'( " )'' !* 3-9 . ..2549 2 21)

56''7$82897 &:& SMS (Short Message Service) - !! "HI7$8289 (7 160 I "H7$ &:&) (Smart Phone) , 7$7'

(Personal Digital Assistant : PDA), 7' (Personal Computer) 7$("$ &:&2$

&7$("$&:&" &*W 7 Palmtop, Pocket PC "H2 5' 5 7&:&%

"Y ' (7(2!)677$82 79 67:7$(2 9$ !$ Z"[\ !" 7

&87(2%2 WAP Protocol !*!7 '7$827&*!!& ^MMS

(Multimedia Message Service) (www.internetworld365.com) ^_*$5$(2'%"Y ' 'I ( (AIS) %" ( a%2 !97 & &*Z257' 62 ! 7$828' Z2 !62$82 Promotion %7W %2Z2(2' ' 5%2Z2_$

% !*%2'7(" &7$8$a'(^ www.mobilelife.co.th ^_*$"Ha'(^%2'7$827 &:& %2'22 & '7$829, 7$$W ("![ ', '$, ' Ringtone, 2$67(!*'&:&, 7$'I 7&:&, 7$82!$ 2''' voice2U, ' SMS g* 2 Z h8 i, &*%"%2', Wep Donation 7 5' j%2'Z7'67$

" ( %'Z": "H2 (www.mobilelife.co.th)

2

SMS Mobile Marketing !"#$%&' www..mobilelife.co.th

82!8$%2 SMS Marketing Service

7$82(27$a %2$(2 !

7$82(2 *

7$82(27$$7 :7$(22$

$ 7"kZ2 !*2$

2 % 5

!5%2'Z2 6%25"_I(2 24 *$

(http://www.thaitelephone.com)

5'7'!67$("%67'' 7 '' GSM advance 7$829$ 2 ' *" ((7I!Z7*), '' GSM 1800 7$829$ 2 ' *" ((7 I!Z7*),'' One-2-Call! 7$829$ 3 ' *" (I!Z7*) a 7$827$W (2% %" ( 7 :_$Z:_$, 2[k2 (The Star) !*!%26 5%2 !(25 2Z5("" %2$

'2$ 7$5 SMS Mobile Marketing ("" %2!8$" 6 &

1. 5'%2$7 7$82&* 7&* 9$ Birthday Reminder %2&*&

5j !*$

2. 2$/7 (Financial/Leasing) 9$62$&%2Z2 ':_$ !*55 7$7$W & Promotion

3. 2!w (Sport) 9$7$82Z687$8!w" 7$W ("$ &:&

4. $& 6' $ 62$82Z87 877%2(2 '7 $ &:&

5. 2 7$ !* $6 ! 7$82Z Promotion Campaign %2' &Z2 ! 65: !* 7$ !*7$W %2'Z2(2 '

6. 8$/"/"! 62$82Z87 877 ^Promotion 62$&5'!9 " 7* %2'6 Z28"

7. 7$ 62$"82Z87!*'7$ 62$" &Z2' 2$ %2(2' '82Z7$W 7$ *:_$

8. [/ Sport Clubs 62$82Z87 %7W &7$W !*8_9

9. 'I :/57: 62$82Z5:82^7 5:82aZ 7$: ': 57$

10. $' 7$826 ' 62$82Z87 82Z 8%2'Z2"y & ^Promotion 7$W (http://www.net-com.co.th)

a(27 56''7$8297 &:& (2'

3

a 2 7$(2% ! % 82:_$ 7Z2(2$"k 6:2$(2%2' 28$ "H.