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56502303 : MAJOR : INTERNATIONAL BUSINESS
KEY WORD : BUSINESS CONTINUITY MANAGEMENT, BUSINESS CONTINUITY PLANNING, SUPPLY CHAIN DISRUPTION, LEADERSHIP IN BCP, RISK MANAGEMENT
PHANPHEN WONGWATTANA : THE SUCCESSFUL FACTORS FOR DESIGNING BCP EXPERIENCE FROM THAILAND’S 2011 FLOODINGS, INDEPENDENT ADVISOR : ARDIPORN KHEMARANGSAN , Ph.D., 47 pp.
Based on the experience of Thailand’s 2011 flooding, this study examines the extent to which are the successful factors for the company to implementing business continuity plans (BCP) to their organizations. The sampling for the study was small and medium enterprises located in Nonthaburi province which was one of the inundated area affected by flooding. Moreover, the large enterprise listed in the Stock Exchange of Thailand where has business units nationwide was explored its drivers to develop BCP. The MNCs Company whom had experienced the effect of disaster within Thailand and outside also reflects their opinion toward BC planning process.
BCP is meant to create the survivability and business continuity and regain revenues as well as customer retention.
The research method utilized qualitative analysis by interview the 4 companies where associate with BC planning process before and after the severe flood.
The findings indicated that primary factors for individual organization with the BCP engaged in leadership initiative, team cooperation, risk assessment & analysis and training, exercise and evaluation
Program of International Business Graduate School, Silpakorn University Student’s signature………Academic Year 2014 Independent’s Study Advisors’ signature ………..…...………....
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ACKNOWLEDGEMENTS
I would like to thank Dr. Adiporn Khemarangsan my advisor for her patience and guidance in completing this program. I would also like to thank Dr. Chaichana Teerasukittima for taking time to review my paper. I would like to acknowledge Ms. Nopparat Rungsiyaphornratana for her assistance in term of academic advice and administrative arrangement throughout the program Lastly, I want to say a special thanks to my family. My husband Navaphat who provided unconditional support and encouragement for the entire research, my mother and my father for their understanding of the time requirements and financial supports to complete the need of this curriculum.
