Photography Photography
ﻊــﻳزﻮــﺘــﻟاو ﺮــﺸــﻨــﻟاو مﻼــﻋﻹا
ﺞــﻣﺎـــﻧﺮــﺑ
تارﺎـــﻬـــﻣ
تارﺎﻬﻣ ﺞﻣﺎﻧﺮﺑ
."فﺪﻫ" ﺔﻳﺮﺸﺒﻟا دراﻮﻤﻟا ﺔﻴﻤﻨﺗ قوﺪﻨﺻ ﺞﻣاﺮﺑ ﺪﺣأ ﻮﻫ تارﺎﻬﻣ ﺞﻣﺎﻧﺮﺑ عﺎﻄﻘﻟا ﻲﻔﻇﻮﻣ تارﺎﻬﻣ ﺮﻳﻮﻄﺗ ﻰﻟإ ﺪﻋاﻮﻟا ﻲﻨﻃﻮﻟا ﺞﻣﺎﻧﺮﺒﻟا اﺬﻫ ﺢﻤﻄﻳو ﻞﻤﻌﻠﻟ ﺔﻴﻨﻃﻮﻟا ﺔﺑاﻮﺒﻟا ﻲﻓ ﻦﻴﻠﺠﺴﻤﻟا ﻲﺤﺑﺮﻟا ﺮﻴﻏ عﺎﻄﻘﻟاو صﺎﺨﻟا ﻰﻟإ فﺪﻬﻳو ىﺮﻘﻟا مأ ﺔﻌﻣﺎﺟ ﻊﻣ ﺔﻛاﺮﺸﻟﺎﺑ ﺞﻣﺎﻧﺮﺒﻟا ﻢﻳﺪﻘﺗ ﻢﺘﻳ ."تﺎﻗﺎﻃ"
تﺎﺌﻴﺑ ﻦﻴﺴﺤﺗ ﻰﻟإ ﺔﻓﺎﺿإ ﻦﻴﻠﻣﺎﻌﻠﻟ ﻲﻔﻴﻇﻮﻟا راﺮﻘﺘﺳﻻاو ﻲﻗﺮﺘﻟا صﺮﻓ ةدﺎﻳز ﺎﻬﺟﺎﺘﺤﻳ ﻲﺘﻟا تارﺎﻬﻤﻟا ﻦﻴﺑ ﺎﻣ ةﻮﺠﻔﻟا مدر لﻼﺧ ﻦﻣ تﺎﻋﺎﻄﻘﻟا هﺬﻬﺑ ﻞﻤﻌﻟا .ﻦﻴﻔﻇﻮﻤﻠﻟ ﺔﻴﻟﺎﺤﻟا تارﺎﻬﻤﻟا ﻦﻴﺑو ﻞﻤﻌﻟا قﻮﺳ
ﺞﻣﺎﻧﺮﺒﻟا فاﺪﻫأ
ﺮـــــــــــﻳ ﻮــــــــــــﻄـــــــــﺗ .ﻞﻤﻌﻟا قﻮﺳ جﺎﻴﺘﺣا ﻖﻓو ﻦﻴﻔﻇﻮﻤﻟا تارﺎﻬﻣ ﺪــــــــــــــــــﻳوﺰـــــــــــــــــﺗ .ﺔﻴﺴﻓﺎﻨﺘﻟا تارﺎﻬﻤﻟﺎﺑ ﺔﻠﻫﺆﻤﻟا ﺔﻴﻨﻃﻮﻟا ﺔﻳﺮﺸﺒﻟا دراﻮﻤﻟﺎﺑ ﻞﻤﻌﻟا بﺎﺤﺻأ ﻢــــــــــــــــــــــــــــــــــــــﻋ د .ﻞﻤﻌﻟا سأر ﻰﻠﻋ ﻦﻴﻔﻇﻮﻤﻟا راﺮﻘﺘﺳا ﺔﺒﺴﻧ ﻊﻓر لﻼﺧ ﻦﻣ ﻞﻤﻌﻟا قﻮﺳ
ﻞــــﻴــــــﺠــــــﺴــــــﺘـــــﻟا .«تﺎﻗﺎﻃ» ﻞﻤﻌﻠﻟ ﺔﻴﻨﻃﻮﻟا ﺔﺑاﻮﺒﻟا ﻲﻓ ًﻼﺠﺴﻣو ﺔﻴﺴﻨﺠﻟا يدﻮﻌﺳ دﺮﻔﻟا نﻮﻜﻳ نأ ﻒـــــــــــــــــﻇﻮــــــــــــــﻣ تﺎﻨﻴﻣﺄﺘﻟﺎﺑ ﻼﺠﺴﻣ» ﻲﺤﺑﺮﻟا ﺮﻴﻏ عﺎﻄﻘﻟا وأ صﺎﺨﻟا عﺎﻄﻘﻟﺎﺑ ًﺎﻔﻇﻮﻣ دﺮﻔﻟا نﻮﻜﻳ نأ . «ﺔﻴﻋﺎﻤﺘﺟﻻا ﺔـﻴـﺒـﻳرﺪـﺘﻟا ﺞـﻣاﺮـﺒـﻟا .تﺎﻗﺎﻃ ﺔﺑاﻮﺑ لﻼﺧ ﻦﻣ ﺪﺣاو ﻲﺒﯾرﺪﺗ ﺞﻣﺎﻧﺮﺑ ﻦﻣ ةدﺎﻔﺘﺳﻹاو ﻞﯿﺠﺴﺘﻟا دﺮﻔﻠﻟ ﻦﻜﻤﯾ
دﺮﻔﻠﻟ ةدﺎﻔﺘﺳﻻا ﺔﻴﻠﻫأ
عﺎــﻄــﻗ
ﻊـﻳزﻮـﺘـﻟاو ﺮـﺸـﻨـﻟاو مﻼـﻋﻹا
ﻞﻜﺸﺑ ﺔﻴﻤﻨﺘﻟا مﺪﺨﺗ ﻲﺘﻟا تﺎﻋﺎﻄﻘﻟا ﻢﻫأ ﻦﻣ لﺎﺼﺗﻻاو مﻼﻋﻹا عﺎﻄﻗ ﺪﻌﻳ
ﻦﻳﺪﻴﻔﺘﺴﻤﻟا و ﺔﻔﻠﺘﺨﻤﻟا تﺎﻋﺎﻄﻘﻟا ﻦﻴﺒﺑ ﻞﺻﻮﻟا ﺔﻘﻠﺣ ﻞﻜﺸﻳ ﻪﻧﻮﻛ مﺎﻋ
ﻞﻣاﻮﻌﻟا ﻦﻣ ﻪﻴﻓ رﻮﻄﺘﻟاو ﺐﻳرﺪﺘﻟا لﻼﺧ ﻦﻣ ﺔﻳﺮﺸﺒﻟا دراﻮﻤﻟا ﺔﻴﻤﻨﺗ ﺮﺒﺘﻌﻳو
تﺎﺟﺎﺠﺘﺣا ﻊﻣ ﻢﻏﺎﻨﺘﺗ ﺔﺑذﺎﺟو ﺔﻴﻓاﺮﺘﺣا ﺔﻴﻟﺎﺼﺗا ﺔﺌﻴﺑ ﻖﻠﺨﻟ ﺔﻴﺴﻴﺋﺮﻟا
.رﻮﻬﻤﺠﻟاو ءﻼﻤﻌﻟا تﺎﺒﻠﻄﺘﻣو ﺔﻴﺻﻮﺼﺧ و تﺎﺴﺳﺆﻤﻟا
ﺔﻔﻠﺘﺨﻤﻟا ﻪﻠﺋﺎﺳوو مﻼﻋﻹا ﺎﻬﻨﻣ ةﺪﻳﺪﻋ عوﺮﻓ ﻰﻠﻋ عﺎﻄﻘﻟا ﻞﻤﺘﺸﻳو
تﺎﺴﺳﺆﻤﻟا ﻲﻓ ﻲﻠﺧاﺪﻟا لﺎﺼﺗﻻاو ةدﺪﺠﺘﻤﻟا ﻪﺗﺎﺼﻨﻣو ﻲﻋﺎﻤﺘﺟﻻا مﻼﻋﻹاو
ﺮﻬﻈﺘﺑ تﺎﺴﺳﺆﻤﻠﻟ ﺔﻴﺳﺎﺳأ ةﺪﻋﺎﻗ ﻞﻜﺸﺗ ﺎﻬﻌﻴﻤﺟ ﻪﻴﻓ ﺔﻣزﻼﻟا تارﺎﻬﻤﻟاو
.ﺔﻤﻬﻤﻟا ﺔﻴﻟﺎﺼﺗﻻا تﺎﺟﺎﻴﺘﺣﻻا ﻲﺒﻠﻳو ﺎﻫرﻮﻬﻤﺠﻟ ﻲﺑﺎﺠﻳإ ﻞﻜﺸﺑ
.1 .ﻲﻘﻳﻮﺴﺘﻟا لﺎﺼﺗﻻا
.2 .ﻲﻤﻗﺮﻟا ىﻮﺘﺤﻤﻟا ﺔﻋﺎﻨﺻ
.3 .ﺔﻴﻣﻼﻋﻹا تﺎﻗﻼﻌﻟا
.4 .ﻲﻋﺎﻤﺘﺟﻻا ﻞﺻاﻮﺘﻟا تﺎﺼﻨﻣ ةرادإ
.5 .ﻲﻤﻗﺮﻟا ﺞﻳوﺮﺘﻟا
.6 .ﺮﻳﻮﺼﺘﻟا تﺎﻴﺳﺎﺳأ
.7 .لﺎﻌﻔﻟا ﻞﺻاﻮﺘﻟا
.8 .عﺎﻨﻗﻹاو ضوﺎﻔﺘﻟا تارﺎﻬﻣ
.9 .ﻢﻳﺪﻘﺘﻟاو ضﺮﻌﻟا تارﺎﻬﻣ
.10 .ﻲﺴﺳﺆﻤﻟا ﻞﺻاﻮﺘﻟا ﺲﺳأ
ﺔﻴﺒﻳرﺪﺘﻟا تاروﺪﻟا
1. Marketing communication.
2. Digital content creation.
3. Media Relations.
4. Social media management.
5. Digital Promotion.
6. Fundamentals of Photography and Videography.
7. Effective Communication.
8. Negotiation Skills.
9. Presentation Skills.
10. Fundamentals of corporate communication.
Training Courses
ﻲﻘﻳﻮﺴﺘﻟا لﺎﺼﺗﻻا ةرود
Course Marketing
communication
تﺎﻗﻼﻌﻟا ءﺎﻨﺑ تارﺎﻬﻣ ﺮﻳﻮﻄﺘﺑ ةروﺪﻟا ﻢﺘﻬﺗ ﻦﻴﻤﻬﻤﻟا ﺔﺤﻠﺼﻤﻟا بﺎﺤﺻأو ءﻼﻤﻌﻟا ﻊﻣ تاودأ ﻢﻫأ ﺔﻓﺮﻌﻣ لﻼﺧ ﻦﻣ ﻢﻬﻴﻠﻋ ظﺎﻔﺤﻟاو رﻮﻬﻤﺠﻟا ﺺﺋﺎﺼﺧ ﻢﻬﻓو ﺔﺣﺎﺘﻤﻟا لﺎﺼﺗﻻا فﺪﻬﺘﺴﻤﻟا The course works to develop the skills of
building and maintaining relationships with customers and important
stakeholders by knowing the most
important communication tools available and understanding the characteristics of the targeted audience
:فاﺪﻫﻷا
لﺎﺼﺗﻻا ﻰﻠﻋ برﺪﺘﻤﻟا فﺮﻌﺘﻳ • عﺎﻄﻗ ﻲﻓ ﻪﺘﻴﻤﻫأو ﻲﻘﻳﻮﺴﺘﻟا .لﺎﻤﻋا تﻻﺎﺼﺗﻻا ئدﺎﺒﻣ برﺪﺘﻤﻟا ﻢﻬﻔﻳ • .ﻲﺴﺳﺆﻤﻟا دﺎﺼﺘﻗﻻا ﻦﻴﺑ ﺔﻗﻼﻌﻟا برﺪﺘﻤﻟا ﻢﻬﻔﻳ • .عﺎﻨﻗاو ﻲﻛﻮﻠﺴﻟا تﺎﻴﺠﻴﺗاﺮﺘﺳﺎﺑ برﺪﺘﻤﻟا ﺔﻓﺮﻌﻣ رﻮﻄﺘﺗ • .ﺔﻳرﺎﺠﺘﻟا ﺔﻣﻼﻌﻟاو ﺔﻌﻤﺴﻟا ءﺎﻨﺑ تارﺎﻬﻤﻟاو رﺎﻜﻓﻟ برﺪﺘﻤﻟا ﺔﻓﺮﻌﻣ • لﺎﺼﺗﻻا ﻞﻛﺎﺸﻣ ةراد ﺔﻣزﻼﻟا .ﺎﻬﻟﻮﻠﺣو ﻲﻘﻳﻮﺴﺘﻟا فاﺪﻫأ ﺔﻣﺪﺨﻟ ىﻮﺘﺤﻣ ءﺎﺸﻧإ ﺔﻓﺮﻌﻣ • .ﻲﻘﻳﻮﺴﺘﻟا لﺎﺼﺗﻻا ماﺪﺨﺘﺳا تﺎﻴﺠﻴﺗاﺮﺘﺳا ﻰﻠﻋ فﺮﻌﺘﻟا • لﺎﺼﺗﻻا ﻲﻓ ﺔﻴﻋﺎﻤﺘﺟﻻا ﺔﻴﻟوﺆﺴﻤﻟا .ﻲﻘﻳﻮﺴﺘﻟا رﻮﻬﻤﺠﻟا ﻒﻴﻨﺼﺗو ﺔﻓﺮﻌﻣ • .فﺪﻬﺘﺴﻤﻟا
Objectives:
• Definition of marketing
communication and its importance in the business sector.
• Understanding of corporate communication principles
• Understand the relationship between behavioural economics and
persuasion.
• Developing a good knowledge of building reputation and brand
strategies
• Knowledge of ideas and skills necessary to manage marketing communication problems and solutions
• Create content to serve marketing communication objectives
• strategies
• The use of social responsibility in marketing communication.
• Know and classify the targeted audience
:ﻊﻴﺿاﻮﻤﻟا
ﻲﻘﻳﻮﺴﺘﻟا لﺎﺼﺗﻻﺎﺑ ﺔﻴﻔﻳﺮﻌﺗ ﺔﻣﺪﻘﻣ • ﻪﺋدﺎﺒﻣو ﺔﻠﻜﻴﻬﻟاو ﻲﺴﺳﺆﻤﻟا لﺎﺼﺗﻻا مﻮﻬﻔﻣ • ﺔﻳرادا ﺎﻬﻟﻮﻠﺣو ﻲﻘﻳﻮﺴﺘﻟا لﺎﺼﺗﻻا تﻼﻜﺸﻣ • ﻲﻘﻳﻮﺴﺘﻟا لﺎﺼﺗﻻا ىﻮﺘﺤﻣ ﺔﻋﺎﻨﺻ تارﺎﻬﻣ • ﻲﻘﻳﻮﺴﺘﻟا لﺎﺼﺗﻻاو ﺔﻴﻋﺎﻤﺘﺟﻻا ﺔﻴﻟوﺆﺴﻤﻟا • فﺪﻬﺘﺴﻤﻟا رﻮﻬﻤﺠﻟا ﻢﻬﻓ ئدﺎﺒﻣ •
Contents:
• Introduction to marketing communication and its principles
• The concept of corporate communication and its administrative structuring
• Marketing communication problems and solutions
• Content creation skills of Marketing communication
• Social responsibility and marketing communication
• Principles of understanding the targeted audience
ﻲﻤﻗﺮﻟا ىﻮﺘﺤﻤﻟا ﺔﻋﺎﻨﺻ ةرود
Course Digital content
creationﻰﻠﻋ ﻦﻴﺑرﺪﺘﻤﻟا ﺐﻳرﺪﺗ ﻰﻟإ ﺞﻣﺎﻧﺮﺒﻟا فﺪﻬﻳ لﻼﺧ ﻦﻣ ﻲﻤﻗﺮﻟا ىﻮﺘﺤﻤﻟا ﺔﻋﺎﻨﺻ تارﺎﻬﻣ ﻞﺻاﻮﺘﻟا تﺎﺼﻨﻣ ﻰﻠﻋ ﻲﻠﻤﻌﻟا ﻖﻴﺒﻄﺘﻟا تاودا ماﺪﺨﺘﺳا ﺔﻓﺮﻌﻣ لﻼﺧ ﻦﻣ ﻲﻋﺎﻤﺘﺟﻻا .ىﻮﺘﺤﻤﻟا ﺔﻋﺎﻨﺻ ﻲﻓ ﺔﻴﻤﻗﺮﻟا لﻮﻠﺤﻟاو ﺔﻴﻨﻔﻟا ىﻮﺘﺤﻤﻟا عاﻮﻧأ ﻦﻣ دﺪﻋ ﺔﻓﺮﻌﻣ ﻰﻟا ﺔﻓﺎﺿ¡ﺎﺑ ﻮﻔﻧ¡او ةﺮﻴﺼﻘﻟا رﺎﺒﺧﻻا ﺔﺑﺎﺘﻛ ﻞﺜﻣ ﻲﻤﻗﺮﻟا لﻼﺧ ﻦﻣ ىﻮﺘﺤﻤﻟا ﺔﻋﺎﻨﺻو ،ﻮﻳﺪﻴﻔﻟا ،ﻚﻴﻓاﺮﺟ .ﺔﻟﻮﻤﺤﻤﻟا ةﺰﻬﺟا The program aims to train trainees on the
skills of creating digital content through practical applications on social media platforms and using e-tools and digital solutions in creating content. In addition, providing knowledge of a number of types of digital content such as writing short
news, infographics, videos, and creating content through mobile devices.
:فاﺪﻫﻷا
لﺎﺼﺗﻻا مﻮﻬﻔﻤﺑ ﻦﻴﺑرﺪﺘﻤﻟا ﻒﻳﺮﻌﺗ • تاﺰﻜﺗﺮﻣو مﻮﻬﻔﻤﺑ ﻦﻴﺑرﺪﺘﻤﻟا ﻒﻳﺮﻌﺗ • مﻼﻋا ىﻮﺘﺤﻤﻟا عاﻮﻧﺄﺑ ﻦﻴﺑرﺪﺘﻤﻟا ﻒﻳﺮﻌﺗ • ﻲﻤﻗﺮﻟا لﻮﻠﺣو تاودﺄﺑ ﻦﻴﺑرﺪﺘﻤﻟا ﻒﻳﺮﻌﺗ • ﻲﻤﻗﺮﻟا ىﻮﺘﺤﻤﻟا ﺔﻋﺎﻨﺻ ﻲﻓ ﺔﻴﻤﻗر ﺔﻋﺎﻨﺻ تارﺎﻬﻣ ﻦﻴﺑرﺪﺘﻤﻟا بﺎﺴﻛإ • ﻲﻤﻗﺮﻟا ىﻮﺘﺤﻤﻟا رﻮﻬﻤﺠﻟا عاﻮﻧﺄﺑ ﻦﻴﺑرﺪﺘﻤﻟا ﻒﻳﺮﻌﺗ • ﻪﻟ ﺐﺳﺎﻨﻤﻟا ﻲﻤﻗﺮﻟا ىﻮﺘﺤﻤﻟاو
Objectives:
• Introducing the trainees to the concept of communication
• Introducing the trainees to the
concept and foundations of the media
• Introducing the trainees to the types of digital content
• Introducing trainees to digital tools and solutions in the digital content
• Providing trainees with the skills of creating digital content
• Introducing the trainees to the types of audience and the appropriate
digital content
:ﻊﻴﺿاﻮﻤﻟا
ﻪﻋاﻮﻧأو لﺎﺼﺗﻻا ﻢﻴﻫﺎﻔﻣ • ﺰﻴﻤﺘﻟا صﺮﻓو مﻼﻋﻻا • ﻞﺻاﻮﺘﻟا ﻞﺋﺎﺳوو ﻲﻤﻗﺮﻟا مﻼﻋا • ﻲﻋﺎﻤﺘﺟﻻا تﺎﻴﺠﻴﺗاﺮﺘﺳاو رﻮﻬﻤﺠﻟا عاﻮﻧأ • ﻪﻓاﺪﻬﺘﺳا . ﻲﻤﻗﺮﻟا ىﻮﺘﺤﻤﻟا لﺎﻜﺷأ ﻢﻫأ • . ﺔﻤﺋﻼﻤﻟا ﺔﺼﻨﻤﻟا رﺎﻴﺘﺧا • ﻦﻴﺑرﺪﺘﻤﻟا ﻊﻳرﺎﺸﻣ ضاﺮﻌﺘﺳا • ﺎﻬﺘﺸﻗﺎﻨﻣو
Contents:
• Concepts and types of communication.
• Media and Opportunities for excellence.
• Digital media and social media
• Audience types and targeting strategies
• Digital contents forms.
• Choosing the right platform.
• Reviewing and discussing trainees' projects.
ﺔﻴﻣﻼﻋﻹا تﺎﻗﻼﻌﻟا ةرود
Course Media Relations
ءﺎﻨﺒﺑ ﺔﺻﺎﺨﻟا تارﺎﻬﻤﻟا ﺮﻳﻮﻄﺘﺑ ﻢﺘﻬﺗ ةرود تﺎﻋﺎﻄﻘﻟا ﻦﻴﺑ ﻞﺻاﻮﺘﻟاو تﺎﻗﻼﻌﻟا ﺰﻴﻔﺤﺗو ﺔﻗﻼﻋ ﺔﻋﺎﻨﺻ ﻞﺟ ﺔﻴﻣﻼﻋ¡ا تﺎﺴﺳﺆﻤﻟاو مﻼﻋ¡ا ﻞﺋﺎﺳوو ةﺄﺸﻨﻤﻟا ﻦﻴﺑ طﺎﺒﺗراو ﺔﻔﻠﺘﺨﻤﻟا The course aims to develop skills for
building relationships and communication between sectors and media institutions in order to create a valuable relationship
:فاﺪﻫﻷا
تﺎﻗﻼﻌﻟا مﻮﻬﻔﻣ ﻰﻠﻋ فﺮﻌﺘﻟا • .ﺔﻣﺎﻌﻟا تﺎﻗﻼﻌﻟا ﺞﻣاﺮﺑ داﺪﻋإ ﻰﻠﻋ ةرﺪﻘﻟا • .ﺔﻣﺎﻋ تﺎﻗﻼﻌﻟا ءﺎﻨﺑ ﻂﻴﻄﺨﺗ ﻰﻠﻋ ةرﺪﻘﻟا • .ﺎﻫﺬﻴﻔﻨﺗو ﻊﻣ ﺔﻗﻼﻌﻟا ىﻮﺘﺴﻣ ﻊﻓر ﻰﻠﻋ ةرﺪﻘﻟا • ﺔﻴﻣﻼﻋا تﺎﺴﺳﺆﻤﻟا ﻰﻠﻋ ﺔﻈﻓﺎﺤﻤﻟا تاودأ ﻰﻠﻋ فﺮﻌﺘﻟا • ﺔﻴﻣﻼﻋا تﺎﻗﻼﻌﻟا
Objectives:
• Understanding the concept of public relations.
• The ability to prepare public relations programs.
• Ability to plan and implement relationship building.
• The ability to raise the level of
relationship with media institutions
• Identify the tools for maintaining media relations
:ﻊﻴﺿاﻮﻤﻟا
ﺎﻬﺘﻴﻤﻫأو ﺔﻣﺎﻌﻟا تﺎﻗﻼﻌﻟا مﻮﻬﻔﻣ • ﺔﻣﺎﻌﻟا تﺎﻗﻼﻌﻟا ئدﺎﺒﻣو ﺲﺳأ • ﺔﻣﺎﻌﻟا تﺎﻗﻼﻌﻟا ﻒﺋﺎﻇو • تﺎﻗﻼﻌﻟا ﻞﺟﺮﻟ ﺔﻣزﻼﻟا لﺎﺼﺗﻻا تارﺎﻬﻣ • ﺔﻣﺎﻌﻟا ﺔﻣﺎﻌﻟا تﺎﻗﻼﻌﻟا مﺎﻬﻣو ﺔﻄﺸﻧأ • ﺔﻴﻣﻼﻋا تﺎﻴﺼﺨﺸﻟا ةرﺎﻳز • تﺎﺴﺳﺆﻤﻟاو ﺔﻴﻟﺎﺼﺗﻻا تﺎﻣزﻻا ةرادإ • مﻼﻋﻻا ﻞﺋﺎﺳو ﻊﻣ ﻞﻣﺎﻌﺘﻟا • تﻼﺑﺎﻘﻤﻟاو تﺎﻋﺎﻤﺘﺟﻻا ﺖﻴﻜﺘﻳإ •
Contents:
• The concept of public relations and its importance
• Fundamentals and principles of public relations
• Public relations missions
• Communication skills required for a public relation
• Visiting media personalities and institutions
• Communication crisis management
• Dealing with the media
• Meeting etiquette and interviews
ﻞﺻاﻮﺘﻟا تﺎﺼﻨﻣ ةرادإ ةرود
ﻲﻋﺎﻤﺘﺟﻻا
Course Social media management
ةرادﺈﺑ ﺔﺻﺎﺨﻟا تارﺎﻬﻤﻟا ﺮﻳﻮﻄﺘﺑ ﻢﺘﻬﺗ ةرود ﻞﻜﺸﺑ ﻲﻋﺎﻤﺘﺟﻻا ﻞﺻاﻮﺘﻟا ﻊﻗاﻮﻤﻟ تﺎﺑﺎﺴﺤﻟا ﺔﻴﻤﻗﺮﻟا تﺎﻧﺎﻴﺒﻟا ﻞﻴﻠﺤﺗو ﻲﻓاﺮﺘﺣاو لﺎﻌﻓ The course aims to develop skills in
managing accounts for social networking sites effectively and professionally and analysing digital data
:فاﺪﻫﻷا
ﺔﻴﻋﺎﻤﺘﺟﻻا تﺎﻜﺒﺸﻟا ﻰﻠﻋ فﺮﻌﺘﻟا • ﺎﻬﺗاﺰﻴﻤﻣو ﻞﺻاﻮﺘﻟا تﺎﺼﻨﻣ ةرادإ ﻢﻬﻓ • ﻲﻋﺎﻤﺘﺟﻻا تﺎﺼﻨﻣ ةرادإ ﺔﻴﻤﻫأ ﻰﻠﻋ فﺮﻌﺘﻟا • ﻲﻋﺎﻤﺘﺟﻻا ﻞﺻاﻮﺘﻟا ﻞﺻاﻮﺘﻟا تﺎﺼﻨﻣ ةراد تارﺎﻬﻤﻟا ﻢﻫأ • .ﻲﻋﺎﻤﺘﺟﻻا ﻚﺑﺎﺴﺤﻟ ﺔﻴﻛﺬﻟا فاﺪﻫا ﺔﻏﺎﻴﺻ • ﻲﻤﻗﺮﻟا تﺎﻧﺎﻴﺒﻟا ﻞﻴﻠﺤﺗ ﻰﻠﻋ فﺮﻌﺘﻟا • ﺎﻬﺟﺎﺘﻨﺘﺳاو
Objectives:
• Learn about social networks and the differences
• Understanding of managing social media platforms
• Recognize the importance of
managing social media platforms
• Skills for managing social media platforms.
• Formulating smart goals for your digital account.
• Learn about data analysis and its results
:ﻊﻴﺿاﻮﻤﻟا
.ﺔﻴﻋﺎﻤﺘﺟﻻا تﺎﻜﺒﺸﻟا ﻦﻋ ﺔﻣﺎﻋ ةﺬﺒﻧ • ﻞﺻاﻮﺘﻟا تﺎﺼﻨﻣ ةرادإ ﻲﻫ ﺎﻣ • .ﻲﻋﺎﻤﺘﺟﻻا ﻞﺻاﻮﺘﻟا تﺎﺼﻨﻣ ةرادإ ﺔﻴﻤﻫأ • .ﻲﻋﺎﻤﺘﺟﻻا ﻞﺻاﻮﺘﻟا تﺎﺼﻨﻣ ةرادإ مﺎﻬﻣ • .ﻲﻋﺎﻤﺘﺟﻻا ﻞﺻاﻮﺘﻟا تﺎﺼﻨﻣ ةراد ﺔﻟﺎﻌﻓ قﺮﻃ • ﻲﻋﺎﻤﺘﺟﻻا ﺎﻬﺟﺎﺘﻨﺘﺳاو تﺎﻧﺎﻴﺒﻟا ﻞﻴﻠﺤﺗ •
Contents:
• An overview of social networks.
• What is social media management?
• The importance of managing social media platforms.
• Social media management tasks.
• Effective ways to manage social media platforms
• Data analysis and its results
ﻲﻤﻗﺮﻟا ﺞﻳوﺮﺘﻟا ةرود
Course Digital Promotion
ﺞﻳوﺮﺘﻟﺎﺑ ﺔﺻﺎﺨﻟا تارﺎﻬﻤﻟا ﺮﻳﻮﻄﺘﺑ ﻢﺘﻬﺗ ةرود تاوداو ﻲﻋﺎﻤﺘﺟﻻا ﻞﺻاﻮﺘﻟا ﻊﻗاﻮﻣ لﻼﺧ ﻦﻣ ﻊﻣ ﻞﻣﺎﻌﺘﻟا ﻲﻓ تارﺪﻘﻟا ﻊﻓﺮﻟ ﺔﻣﺪﺨﺘﺴﻤﻟا ﺮﺸﻧو ءﺎﻨﺑ فﺪﻬﺑ ﺔﻴﻣﻼﻋ¡او ﺔﻴﻧﻼﻋ¡ا تﻼﻤﺤﻟا ءﻻﻮﻟا ءﺎﻨﺑو تﺎﻌﻴﺒﻤﻟا ﺔﺒﺴﻧ ةدﺎﻳز وأ ﺔﻌﻤﺴﻟا ﺔﻳرﺎﺠﺘﻟا ﺔﻣﻼﻌﻠﻟ The course aims to develop skills for
marketing and promotion in social
networking sites and tools used to raise capabilities in dealing with advertising and media campaigns with the aim of building and spreading reputation or increasing sales and building brand loyalty
:فاﺪﻫﻷا
ﺔﻓﺮﻌﻣو ﻲﻤﻗﺮﻟا ﺞﻳوﺮﺘﻟا تارﺎﻬﻣ نﺎﻘﺗإ • ﻪﺗﺎﺌﻓو ﺲﺳأ ﺖﻧﺮﺘﻧا ﻰﻠﻋ ﺞﻳوﺮﺘﻟا ﺔﻴﻟآ ﺔﻓﺮﻌﻣ • . ﻊﻴﺒﻟا تﻻﺪﻌﻣ ةدﺎﻳﺰﻟ ءﻼﻤﻋ ﻊﻣ ﻞﺻاﻮﺘﻟا تارﺎﻬﻣ ﺔﻴﻤﻨﺗ • ﻞﺻاﻮﺘﻟا تاﻮﻨﻗ لﻼﺧ ﻦﻣ ﺔﻛﺮﺸﻟا .ﻲﻋﺎﻤﺘﺟﻻا ءﻼﻤﻌﻟا ﻰﻠﻋ ظﺎﻔﺤﻟا ﺔﻴﻟا ﺔﻓﺮﻌﻣ • .ءﻻﻮﻟاو تﻼﻤﺤﻟا حﺎﺠﻧ سﺎﻴﻗ ﻰﻠﻋ ةرﺪﻘﻟا • .ﺞﺋﺎﺘﻨﻟا ﻞﻴﻠﺤﺗو تﺎﻴﺠﻴﺗاﺮﺘﺳاو ﺔﻄﺧ ءﺎﻨﺑ تارﺎﻬﻣ • .ﻲﻤﻗﺮﻟا ﺞﻳوﺮﺘﻟا
Objectives:
• Mastering digital promotion skills and knowing the foundations and
categories.
• Know the promotion mechanism on the Internet to increase sales rates.
• Develop communication skills with the company's customers through social media channels.
• Know the mechanism of customer retention and loyalty.
• Ability to measure campaign success and analyse results.
• Skills in building a digital promotion plan and strategies.
:ﻊﻴﺿاﻮﻤﻟا
ﻲﻤﻗﺮﻟا ﺞﻳوﺮﺘﻟا مﻮﻬﻔﻣ • ﺔﻴﺠﻳوﺮﺘﻟا ﺔﻠﻤﺤﻟا فاﺪﻫا ﺪﻳﺪﺤﺗ • فﺪﻬﺘﺴﻤﻟا رﻮﻬﻤﺠﻟا ﺪﻳﺪﺤﺗ • ﺔﻤﺋﻼﻤﻟا ﺔﻴﻤﻗﺮﻟا تﺎﺼﻨﻤﻟا ﺪﻳﺪﺤﺗ • ﺔﻴﺠﻳوﺮﺘﻟا تﻼﻤﺤﻟا ءادأ ﻢﻴﻘﺗ • ءادا سﺎﻴﻗو تﺎﻧﺎﻴﺒﻟا ﻞﻴﻠﺤﺗ •
Contents:
• The concept of digital promotion
• Determine the objectives of promotion
• Determine the targeted audience
• Determine appropriate digital platforms
• Evaluate campaign performance for promotion campaigns
• Data analysis and performance measurement
ﺮﻳﻮﺼﺘﻟا تﺎﻴﺳﺎﺳأ ةرود
Course Fundamentals of Photography and Videography
ﺔﻣزﻼﻟا فرﺎﻌﻤﻟا ﻢﻳﺪﻘﺘﺑ ﻢﺘﻬﺗ ةرود ﺮﻳﻮﺼﺘﻟا ةﺰﻬﺟأ ﻊﻣ ﻞﻣﺎﻌﺘﻟا ﻲﻓ ﻦﻴﺑرﺪﺘﻤﻠﻟ ﺮﻳﻮﺼﺘﻟا ﻲﻓ ﺔﺜﻳﺪﺤﻟا ﺔﻴﻨﻔﻟا تﺎﻴﻨﻘﺘﻟاو ﻪﻋاﻮﻧأ ﻒﻠﺘﺨﻤﺑ The course aims to concerned provide the
trainees with the necessary knowledge in dealing with camera devices and modern techniques
:فاﺪﻫﻷا
ﺮﻳﻮﺼﺘﻟا ﺲﺳأ ﻰﻠﻋ فﺮﻌﺘﻟا • ﻲﻓاﺮﻏﻮﺗﻮﻔﻟا ﻮﻳﺪﻴﻔﻟا ﺮﻳﻮﺼﺗ ﺲﺳأ ﻰﻠﻋ فﺮﻌﺘﻟا • ﻊﻗاﻮﻣو ةءﺎﺿا تﺎﻴﺳﺎﺳأ ﺔﻓﺮﻌﻣ • ﺮﻳﻮﺼﺘﻟا ﺎﻳاوﺰﻟاو طﺎﻘﺘﻟﻻا تﺎﻴﻨﻓ نﺎﻘﺗإ • رﻮﺼﻟا ﺔﺠﻟﺎﻌﻣ ﻰﻠﻋ ﻞﻤﻌﻟا • تﺎﻫﻮﻳﺪﻴﻔﻟاو
Objectives:
• Learn the basics of photography
• Learn the basics of video shooting
• Know the basics of lighting and shooting locations
• Mastering the techniques of shooting and angles
• Processing photos and videos
:ﻊﻴﺿاﻮﻤﻟا
ﻲﻓاﺮﻏﻮﺗﻮﻔﻟا ﺮﻳﻮﺼﺘﻟا ﻲﻓ ﺔﻣﺪﻘﻣ • ﻮﻳﺪﻴﻔﻟا ﺮﻳﻮﺼﺗ ﻲﻓ ﺔﻣﺪﻘﻣ • ﺮﻳﻮﺼﺘﻟا ﻊﻗاﻮﻣو ةءﺎﺿا تﺎﻴﺳﺎﺳأ • ﺔﻳواﺰﻟاو طﺎﻘﺘﻟﻻا تﺎﻴﻨﻓ • تﺎﻫﻮﻳﺪﻴﻔﻟاو رﻮﺼﻟا ﺔﺠﻟﺎﻌﻣ • ﻦﻴﺑرﺪﺘﻤﻟا ﻊﻳرﺎﺸﻣ ﺔﺸﻗﺎﻨﻣ •
Contents:
• Learn the basics of photography
• Introduction to videography
• Basics of lighting and shooting locations
• Shooting and angle techniques
• Photo and video postproduction
• Discuss trainees' projects
لﺎﻌﻔﻟا ﻞﺻاﻮﺘﻟا ةرود
Course Effective
Communication
ﻞﺻاﻮﺘﻟا ﻖﻴﻘﺤﺗ ﻰﻟإ فﺪﻬﺗ ﺔﻴﺒﻳرﺪﺗ ةرود ﺔﻴﻤﻨﺗ لﻼﺧ ﻦﻣ ﻦﻴﺑرﺪﺘﻤﻟا ىﺪﻟ لﺎﻌﻔﻟا ﻲﻓ ﺔﻴﻟﺎﻌﻔﺑ لﺎﺼﺗﻼﻟ ﻢﻬﺗارﺪﻗو ﻢﻬﺗارﺎﻬﻣ .ﺔﺻﺎﺨﻟا ةﺎﻴﺤﻟاو ﻞﻤﻌﻟا ﺔﺌﻴﺑ A training course aimed at achieving
effective communication for the trainees by developing their skills and abilities to communicate effectively in the work environment and private life.
:فاﺪﻫﻷا
ﻞﺻاﻮﺘﻟا تارﺎﻬﻣ ﺔﻴﻫﺎﻤﺑ ﻒﻳﺮﻌﺘﻟا • لﺎﺼﺗﻻاو لﺎﺼﺗﻻا ﺔﻴﻠﻤﻌﻟ ﻂﻴﻄﺨﺘﻟا ﺔﻴﻧﺎﻜﻣإ • حﺎﺠﻨﺑ ءﺎﻛﺬﻟا ةرﺎﻬﻣ ﻦﻴﺑرﺪﺘﻤﻟا بﺎﺴﻛإ • ﻲﻔﻃﺎﻌﻟا ﻲﻓ عﺎﻨﻗاو ﺮﻴﺛﺄﺘﻟا قﺮﻃ ﻢﻠﻌﺗ • ﻞﺻاﻮﺘﻟا ﺪﺴﺠﻟا ﺔﻐﻟ ﺔﻴﻫﺎﻣ ﻰﻠﻋ فﺮﻌﺘﻟا • ﺔﺌﻴﺑ ﻲﻓ ﺔﻴﻟﺎﻌﻔﺑ ﻞﺻاﻮﺘﻟا ﻦﻣ ﻦﻜﻤﺘﻟا • ﻞﻤﻌﻟا ﺐﻠﻐﺘﻟاو لﺎﺼﺗﻻا تﺎﻗﻮﻌﻣ ﺔﻓﺮﻌﻣ • ﺎﻬﻴﻠﻋ
Objectives:
• Definition of communication and communication skills
• The ability to plan the communication process successfully
• Providing trainees with the skill of emotional intelligence
• Learn methods of influence and persuasion in communication
• Learn about body language
• Being able to communicate effectively in the work environment
• Knowing communication obstacles and overcoming them
:ﻊﻴﺿاﻮﻤﻟا
لﺎﻌﻔﻟا ﻞﺻاﻮﺘﻠﻟ ﻞﺧﺪﻣ • ﻲﻔﻃﺎﻌﻟا ءﺎﻛﺬﻟا • عﺎﻨﻗاو ﺮﻴﺛﺄﺘﻟا • ﺪﺴﺠﻟا ﺔﻐﻟ • لﺎﻌﻔﻟا ﻞﺻاﻮﺘﻟاو ﻞﻤﻌﻟا ﺔﺌﻴﺑ • لﺎﺼﺗﻻا تﺎﻗﻮﻌﻣ •
Contents:
• Introduction to effective communication
• Emotional intelligence
• Influence and persuasion
• Body language
• Work environment and effective communication
• Communication obstacles
ضوﺎﻔﺘﻟا تارﺎﻬﻣ ةرود
عﺎﻨﻗﻹاو
Course Negotiation Skills
ىﻮﺘﺴﻣ ﺮﻳﻮﻄﺗ ﻰﻟإ فﺪﻬﺗ ﺔﻴﺒﻳرﺪﺗ ةرود ﻦﻳﺮﺧ³ا عﺎﻨﻗإو تﺎﻣﻮﻠﻌﻤﻟا ﻞﻘﻧ ﻲﻓ ﻦﻴﺑرﺪﺘﻤﻟا ﺰﺟﺎﺣ ﺮﺴﻛ ﻦﻣ ﻦﻤﻜﺘﻴﺳ ﺎﻤﻛ ،ﻞﻤﻌﻟا ةﺮﺋاد ﻲﻓ زاﺮﺑإو ﻢﻫرﺎﻜﻓأ ضﺮﻋ ﻲﻓ ﺔﻘﺜﻟا ةرﺎﻳزو فﻮﺨﻟا .ﻢﻬﻠﻤﻋ دﻮﻬﺟ A training course aimed at developing the
level of trainees in conveying information and persuading others in the field of work.
It will also consist of breaking the barrier of fear and building confidence in
presenting their ideas and highlighting their work efforts.
:فاﺪﻫﻷا
هﺎﺒﺘﻧﻻا ﺪﺷو ﻞﺻاﻮﺘﻟا تﺎﻴﻨﻘﺗ بﺎﺴﺘﻛا • .ضوﺎﻔﺘﻟاو ﺔﻜﺳﺎﻤﺘﻣ ﺔﻘﻳﺮﻄﺑ عﺎﻨﻗا ﻦﻣ ﻦﻜﻤﺘﻟا • .رﺎﻜﻓاو ﻊﻳرﺎﺸﻤﻠﻟ ﺔﺒﺳﺎﻨﻣو ﻖﻳﺮﻓ ﻲﻓ ضوﺎﻔﺘﻟا ةرﺎﻬﻣ بﺎﺴﺘﻛا • .ﻞﻤﻌﻟا ضوﺎﻔﻤﻠﻟ ﺔﻴﺼﺨﺸﻟا ةرﻮﺼﻟا ﺰﻳﺰﻌﺗ • .ﺢﺟﺎﻨﻟا
Objectives:
• Acquisition of communication
techniques, drawing attention and negotiation.
• Being able to coherently and
appropriately persuade projects and ideas.
• Acquiring negotiation skills.
• Enhancing personal image for successful negotiator.
:ﻊﻴﺿاﻮﻤﻟا
ﻊﻣ ضوﺎﻔﺘﻟاو عﺎﻨﻗا تﺎﻴﺳﺎﺳأ • ﻦﻳﺮﺧÅا ﺔﻴﻠﻤﻌﻟ ﺔﻤﻋﺎﻨﻟا تارﺎﻬﻤﻟا ﺪﻳﺪﺤﺗ • .عﺎﻨﻗا ضوﺎﻔﺘﻟاو راﻮﺤﻟا تﺎﻴﻨﻘﺗ • .ﻦﻴﻫاﺮﺒﻟاو ﺔﻟدا ﻢﻳﺪﻘﺗ • ﺰﻳﺰﻌﺗو ﺲﻔﻨﻟا ﻲﻓ ﺔﻘﺜﻟا بﺎﺴﺘﻛا • ﺔﻴﺼﺨﺸﻟا ةرﻮﺼﻟا
Contents:
• Basics of persuasion and negotiation with others
• Determine the soft skills of the persuasion process.
• Dialogue and negotiation techniques
• Provide evidence and evidence.
• Gaining self-confidence and enhancing the personal image
ﻢﻳﺪﻘﺘﻟاو ضﺮﻌﻟا تارﺎﻬﻣ ةرود
Course Presentation Skills
ىﻮﺘﺴﻣ ﺮﻳﻮﻄﺗ ﻰﻟإ فﺪﻬﺗ ﺔﻴﺒﻳرﺪﺗ ةرود ﻢﻳﺪﻘﺗو ضﺮﻌﻟا تارﺎﻬﻣ ﻲﻓ ﻦﻴﺑرﺪﺘﻤﻟا ﻲﻓ رﻮﻬﻤﺠﻟا ﺔﻬﺟاﻮﻣو ﺔﻴﻤﻳﺪﻘﺘﻟا ضوﺮﻌﻟا .ﻞﻤﻌﻟا ﺔﺌﻴﺑ A training course aimed to improve
trainees presentation skills, giving a talk, and building confident in the work
environment.
:فاﺪﻫﻷا
.ﻲﻤﻳﺪﻘﺘﻟا ضﺮﻌﻟا ﻦﻣ فﺪﻬﻟا ﺪﻳﺪﺤﺗ • .رﻮﻬﻤﺠﻟاو ءﺎﻘﻟا ﺔﺒﻫر ﻦﻣ ﺺﻠﺨﺘﻟا • .ﺔﻴﻟﺎﻌﻔﺑ ﺔﻴﻤﻳﺪﻘﺘﻟا ضوﺮﻌﻟا داﺪﻋإ • .ضﺮﻌﻟا ﻲﻓ ﺔﻴﻤﻗﺮﻟا تاودا ﻒﻴﻇﻮﺗ • . ﺐﺳﺎﻨﻤﻟا ﺖﻗﻮﻟا ةرادإ ﺰﻳﺰﻌﺗ •
Objectives:
Determine the purpose of the presentation.
Eliminating fear of speech and the audience.
Preparing presentations effectively.
Using tech tools in presentation.
Promote timely management.
:ﻊﻴﺿاﻮﻤﻟا
لو رﻮﻬﻤﺠﻟا ﺔﺒﻫر ﺔﻬﺟاﻮﻤﻟ قﺮﻃ • .ةﺮﻣ ضوﺮﻌﻟا ﺔﻣﺪﻘﻣ ﻲﻓ ﻚﻓاﺪﻫأ ﻒﻴﻇﻮﺗ • . ﺔﻴﻤﻳﺪﻘﺘﻟا
؟ ﻢﻳﺪﻘﺘﻠﻟ حﺎﺘﻤﻟا ﺖﻗﻮﻟا ﺮﻳﺪﺗ ﻒﻴﻛ • ضوﺮﻌﻟا ﻲﻓ ﺪﺴﺠﻟا ﺔﻐﻟ تارﺎﻬﻣ • . ﺔﻴﻤﻳﺪﻘﺘﻟا . رﻮﻬﻤﺠﻟا ﻞﻠﻣ ﺔﺑرﺎﺤﻣو دﻮﻤﺠﻟا ﺮﺴﻛ • . ةﺮﺛﺆﻤﻟا ضوﺮﻌﻠﻟ ﺔﺛﻼﺜﻟا نﺎﻛرا •
Contents:
• Methods to face Glossophobia, or the fear of public speaking.
• Employ your goals at your presentations.
• Manging time in speaking.
• Body language skills in presentations.
• Breaking public boredom.
• The three pillars of influential presentations.
ﻞﺻاﻮﺘﻟا ﺲﺳأ ةرود
ﻲﺴﺳﺆﻤﻟا
Course Fundamentals of corporate communication
ﻞﺻاﻮﺘﻟا ﺔﻴﺠﻴﺗاﺮﺘﺳا ﺔﻓﺮﻌﻤﻟ ﺔﻴﺒﻳرﺪﺗ ةرود ﻲﻣﻼﻋ¡او ﻲﺠﻴﺗاﺮﺘﺳﻻا ﻂﻴﻄﺨﺘﻟاو ﻲﺴﺳﺆﻤﻟا تﺎﺴﺳﺆﻤﻠﻟ A training course to know corporate
communication strategy and strategic and media planning for institutions
:فاﺪﻫﻷا
ﺔﻴﻤﻫأ ﻰﻠﻋ ﻲﺴﺳﺆﻤﻟا ﻞﺻاﻮﺘﻟا ﺰﻛﺮﻳ • يروﺮﺿ ﺮﻣأ ماﺪﺘﺴﻤﻟا ﻞﺻاﻮﺘﻟا نأ .ﺔﻤﻴﻠﺳ تﺎﺴﺳﺆﻣ ﺔﺌﻴﺒﻟ تﺎﻳﺮﻈﻨﻟا ﺶﻗﺎﻨﺗو ةروﺪﻟا هﺬﻫ مﺪﻘﺗ • تﺎﻛﺮﺸﻟا ﺮﻈﻧ تﺎﻬﺟوو تاوداو ﻲﻓ ﺎﻬﻣاﺪﺨﺘﺳﻻ ﻲﻤﻴﻈﻨﺘﻟا ﻞﺻاﻮﺘﻟاو نﻮﻴﻨﻬﻤﻛ ﻦﻴﻛرﺎﺸﻤﻟا تارﺎﻬﻣ ﺮﻳﻮﻄﺗ ﻊﻣ ﻞﻣﺎﻌﺘﻠﻟ ،ﺔﻴﻠﻤﻋ ﺔﻘﻳﺮﻄﺑ ﻞﺻاﻮﺗ ﻲﻓ ةﺪﻘﻌﻤﻟا ﻞﺻاﻮﺘﻟا ﺎﻳﺎﻀﻗ .ﺎﻴﺟرﺎﺧو ﺎﻴﻠﺧاد ﺔﺜﻳﺪﺤﻟا تﺎﺴﺳﺆﻤﻟا
Objectives:
• Corporate Communication focuses on the importance that sustainable
communication is essential to a healthy corporate environment.
• This course introduces and discusses theories, tools, and perspectives of corporate and organizational
communication to be used in
developing participants' skills as communication professionals in a practical way, to deal with complex communication issues in modern
organizations internally and externally.
:ﻊﻴﺿاﻮﻤﻟا
ﻲﺴﺳﺆﻤﻟا ﻞﺻاﻮﺘﻟا ﻒﻳﺮﻌﺗ • ةﺮﻴﻐﺘﻣ ﺔﺌﻴﺑ ﻲﻓ ﻲﺴﺳﺆﻤﻟا ﻞﺻاﻮﺘﻟا • تﺎﻳﺪﺤﺘﻟا :ﺪﻳﺪﺠﻟا ﻲﻣﻼﻋا ﺪﻬﺸﻤﻟا • صﺮﻔﻟاو ﻞﺻاﻮﺘﻟاو ﺔﺤﻠﺼﻤﻟا بﺎﺤﺻأ ةرادإ • ﺔﻛﺮﺸﻟا ﺔﻳﻮﻫ ﻒﻳﺮﻌﺗ • ﺔﻌﻤﺴﻟاو ةرﻮﺼﻟاو ﺔﻳﻮﻬﻟا ةاذﺎﺤﻣ • ﻞﺻاﻮﺘﻟا ﺔﻴﺠﻴﺗاﺮﺘﺳا ﺮﻳﻮﻄﺗ • ﻲﺴﺳﺆﻤﻟا ﻞﺻاﻮﺘﻟا ﺔﻴﺠﻴﺗاﺮﺘﺳا • ﻲﺠﻴﺗاﺮﺘﺳﻻا ﻂﻴﻄﺨﺘﻟاو تﻼﻤﺣو ﺞﻣاﺮﺑ ﺬﻴﻔﻨﺗو ﻂﻴﻄﺨﺗ • ﻞﺻاﻮﺘﻟا ﻒﻳﺮﻌﺘﻟاو ﻦﻴﻔﻇﻮﻤﻟا ﻦﻴﺑ ﻞﺻاﻮﺘﻟا • ﻲﻤﻴﻈﻨﺘﻟا ةﺪﻳﺪﺠﻟاو ﺔﻳﺪﻴﻠﻘﺘﻟا مﻼﻋا ﻞﺋﺎﺳو • تﺎﻣزا تﺎﻗوأ ﻲﻓ ﻞﺻاﻮﺘﻟا •
Contents:
• -Definition of corporate communication
• Corporate communication in a changing environment
• The New Media Landscape:
Challenges and Opportunities
• - Stakeholder management and communication
• - Identification of the company
• Align identity, image and reputation
• - Developing a communication strategy
• Corporate communication strategy and strategic planning
• - Planning and implementing communication programs and campaigns
• Communication between employees and organizational definition
• Traditional and new media
• Communication in times of crisis.
ةيبيردتلا تارودلا يف ليجستلا ةيلآ
ةـــمدـــقـــمـــلا ةـــيـــبـــيردـــتـــلا تارودـــــــــــلا يـــــف لــيــجــســتــلــل تاراــــهــــم جــــماــــنرــــب نـــمـــض ىرـــــقـــــلا مأ ةـــعـــماـــج نـــــم :ةيلاتلا تاوطخلا عابتا ءاجرلا
ربع )فده( ةيرشبلا دراوملا ةيمنت قودنص عقوم ىلع لوخدلا 1
تامدخلا رايتخاب كلذو دحوملا ينطولا ذافنلا ربع لوخدلا ليجست
.)دارفأ لوخد ليجست( ةينورتكللإا 2
)تاراهم( جمانرب رايتخاو )انجمارب( بيوبت ىلإ باهذلا 3
كلذو ةيبيردتلا ةهجلا مسا ةناخ يف )ىرقلا مأ ةعماج( ةباتك
.ةحاتملا ةيبيردتلا تارودلا عيمج ضارعتسلا 4
ضرع ةنوقيأ ىلع طغضلاب كلذو ةبسانملا ةيبيردتلا ةرودلا رايتخا
.بيردتلا تقوو خيراتلاو ةنيدملاو ةرودلا ليصافت كل رهظتسو 5
ةبوغرملا ةرودلا يف مامضنلاا بلط 6
بلط لوبق نم دكأتلل رمتسم لكشب فده قودنص ةباوب ةعجارم
.مامضنلاا 7
للاخ نم مكعم لصاوتلا متي فوس ،مامضنلاا بلط لوبق ةلاح يف ىرقلا مأ ةعماج ةصنم ىلع مكباسح ليعفتل بأ ستاولا قيبطت
.بيردتلل 8
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