Course Specification

(1)

T4 2022

Course Title:

Electronic Marketing

Course Code : MA3112

Program:

Bachelor

Department:

Marketing

College:

College of Business

Institution:

Umm Al Qura University

Version:

2

Last Revision Date:

3/2/2023

Course Specification

T-104

2022

(2)

2

Table of Contents:

Content Page

A. General Information about the course 3

1. Teaching mode (

mark all that apply)

2. Contact Hours

(based on the academic semester)

3 B. Course Learning Outcomes (CLOs), Teaching Strategies and

Assessment Methods 5

C. Course Content 5

D. Student Assessment Activities 6

E. Learning Resources and Facilities 7

1. References and Learning Resources 7

2. Required Facilities and Equipment 7

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G. Specification Approval Data 8

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3

A. General information about the course:

Course Identification

1. Credit hours:

2. Course type

a.

University

☐

College

☐

Department

☒

Track

☐

Others

☐ b. Required ☒ Elective☐

3. Level/year at which this course is offered: 7



4. Course general Description

To provide students with structured and comprehensive guide to marketing analysis.

 To monitor the marketing efforts and to predict the results through strategic models and metrics.

To help making a better decision and maximizing the effect of the resources

5. Pre-requirements for this course (if any):

Advertising Management, Consumer Behavior, Distribution Channels

6. Co- requirements for this course (if any):

7. Course Main Objective(s)

The main purpose of this course is to include some strategic models and metrics in order to provide actionable insight. The models, which are decision tools, such as spreadsheets which help in decision making. In addition to that, the metrics that are the key indicators to provide insights into business operations

1. Teaching mode (

mark all that apply)

No Mode of Instruction Contact Hours Percentage

1. Traditional classroom Yes 100

2. E-learning 3.

Hybrid

 Traditional classroom

 E-learning 4. Distance learning

(4)

4

2. Contact Hours

(based on the academic semester)

No

Activity Contact Hours

1. Lectures 30

2. Laboratory/Studio 3. Field

4. Tutorial 5. Others (specify)

Total

30

(5)

5

B. Course Learning Outcomes (CLOs), Teaching Strategies and Assessment Methods

Code Course Learning Outcomes

Code of CLOs aligned with program

Teaching Strategies

Assessment Methods 1.0 Knowledge and understanding

1.1

appropriate practices in the electronic marketing process

k1

Lecture, group discussions, case studies

Examinations, presentations 1.2

…

2.0 Skills

2.1

Analyze a prospect’s needs, uncover the objections of e- marketing strategies.

s1

Examinations, presentations

2.2

Analyze a firm’s marketing strategy and recognize appropriate and inappropriate

marketing alternatives.

s2

Examinations, presentations

…

3.0 Values, autonomy, and responsibility

3.1

Demonstrate the ability to work in a group

v1

Group discussions, assignments, case studies

Group works, learning logs

3.2

Encourage

participation in the front of the class

v2 Group discussions,

assignments, case studies

Group discussions, assignments, case studies ...

C. Course Content

No List of Topics Contact Hours

1. 1 Introduction to E- Marketing 3

2. 2 Strategic E-Marketing and Performance Metrics 3

3 The E-Marketing Plan 3

4 The E-Marketing Plan 3

6 E-Marketing Research 3

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6

7 Segmentation, Targeting, Differentiation, and Positioning Strategies 3

8 Price: The Online Value 3

9 The Internet for Distribution 3

10 Customer Relationship Management 3

Total 30

D. Students Assessment Activities

No Assessment Activities *

Assessment timing (in week no)

Percentage of Total Assessment Score

1. Tests 4^th, 8^th 20%

2. Group Project 9^th 20%

3. Attendance and participation NA 10%

... Final Exam 13^th 50%

*Assessment Activities (i.e., Written test, oral test, oral presentation, group project, essay, etc.)

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7

E. Learning Resources and Facilities 1. References and Learning Resources

Essential References Journals, Reports, etc.)

Supportive References

Web Sites, Facebook, Twitter, etc.

 Youtube.com, Facebook, Twitter and Instagram

 http://www.emeraldinsight.com/Insight/

http://www.sciencedirect.com/

Electronic Materials

such as computer-based programs/CD, professional standards or regulations and software.

MS Excel, PPT presentation used in class in teaching was provided Other Learning Materials

2. Required Facilities and equipment

Items Resources

facilities

(Classrooms, laboratories, exhibition rooms, simulation rooms, etc.)

Lecture room capacity: 30 seats

Technology equipment

(projector, smart board, software) Data show Other equipment

(depending on the nature of the specialty)

F. Assessment of Course Quality

Assessment Areas/Issues Assessor Assessment Methods

Effectiveness of teaching

Chair, Students, External Stakeholders

Department and quality committee

Open discussions with the students

Anonymous surveys

Effectiveness of students assessment

Checking marking by the students themselves if it’s possible

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8

Assessment Areas/Issues Assessor Assessment Methods

Using the help of other members in reviewing the assignments/exams

Quality of learning resources

Review of course portfolios

Instructor assessment by students

The extent to which CLOs have been achieved

Course specifications are periodically reviewed at the departmental level.

Courses are updated periodically and compared to the benchmark standards.

Other

Assessor (Students, Faculty, Program Leaders, Peer Reviewer, Others (specify) Assessment Methods (Direct, Indirect)

G. Specification Approval Data

COUNCIL

/COMMITTEE

MARKETING DEPARTMENT

REFERENCE NO.

DATE

5/02/ 2023