Course Specification

(1)

T4 2022

Course Title:

Marketing Research 2

Course Code:

MA4226

Program: Bachelor in Marketing

Department: :

Marketing

College:

College of Business

Institution:

Umm Al Qura University

Version:

2

Last Revision Date:

2/2/2023

Course Specification

T-104

2022

(2)

2

Table of Contents:

Content Page

A. General Information about the course 3

1. Teaching mode (

mark all that apply)

2. Contact Hours

(based on the academic semester)

3 B. Course Learning Outcomes (CLOs), Teaching Strategies and

Assessment Methods 5

Course Content 7

No List of Topics Contact

Hours

1 Recap: Marketing Research 1 3

2 Methods of data collection 3

3 Sampling 3

4 Designing questionnaires 3

5 Understanding data 3

6 Mid-Term 3

7 Analyzing quantitative data 3

8 Data mining and data analytics 3

9 Communicating the findings 3

10 Presentations 3

Total 30

7

(3)

3 Student Assessment Activities

E. Learning Resources and Facilities 8

1. References and Learning Resources 8

2. Required Facilities and Equipment 8

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G. Specification Approval Data 10

(4)

4

A. General information about the course:

Course Identification

1. Credit hours:

3

2. Course type

a.

University

☐

College

☐

Department

☒

Track

☐

Others

☐ b. Required ☒ Elective☐

3. Level/year at which this course is offered:

Level 11

4. Course general Description:

 To introduce students to some research methods that are considered very useful for the academic and professional practices.

 To enable students to know how to conduct a marketing research project by understanding the qualitative and quantitative approaches and exploring data in different ways to make the right decision.

To offer an overview of considerations and challenges issued from the social research.

5. Pre-requirements for this course (if any):

MA4121

6. Co- requirements for this course (if any):

N/A

7. Course Main Objective(s):

The course Objectives are:

1. To introduce students to the concepts and practice of marketing research 2. To provide students with hands on knowledge of conducting a research study 3. To develop ethical and professional standards for conducting research

1. Teaching mode (

mark all that apply)

No Mode of Instruction Contact Hours Percentage

1. Traditional classroom Yes 90

2. E-learning Yes 10

3.

Hybrid

 Traditional classroom

 E-learning 4. Distance learning

(5)

5

2. Contact Hours

(based on the academic semester)

No

Activity Contact Hours

1. Lectures 30

2. Laboratory/Studio 3. Field

4. Tutorial 5. Others (specify)

Total

30

(6)

6

B. Course Learning Outcomes (CLOs), Teaching Strategies and Assessment Methods

Code Course Learning Outcomes

Code of CLOs aligned

with program

Teaching Strategies Assessment Methods

1.0 Knowledge and understanding

1.1

Understand some basic concepts of research and its methodologies

K1

Provide a lecture outline with the main points to be covered to assist students to follow the lecture and guide their note taking

Multiple choice Quiz

Project Assign ment

Midter m exam Final exam

1.2 Identify appropriate research topics

K2

Explain any relevant background information that may assist students in understanding key concepts.

Project Assign ment

1.3

Select and define appropriate research problem and parameters

K3

Define any new or unfamiliar words or concepts, and provide opportunities for clarification.

Project Assign ment

1,4 Designing the Research Proposal

K4

Lecture

Project Assign ment

Midter m exam Final exam 2.0 Skills

2.1

Critically evaluating and interpreting research information in order to define and recommend a

S1 a common learning goal.

Critical Thinking - Critical thinking is a collection of mental activities that include

Group and individual assignments

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7

with program

market-specific

response/course of action

the ability to intuit, clarify, reflect, connect, infer, and judge

Discussion Strategies : Engaging students in discussion deepens their learning and motivation by propelling them to develop their own views and hear their own voices

2.2

Attention Skills: A student's ability to attend to incoming information can be observed, broken down into a variety of sub-skills (Sustained Attention, Selective Attention, and Divided Attention)

S2

Section should be divided into groups of four or five students.

Team must set up a project related to topics taught. A team leader should coordinate and be responsible for the work progress.

Encouraging discussions and debates

Project Assign ment

2.3

Assessing the relevance of research tools and techniques in relation to a specific business situation

Memory: The ability to store and recall

information (Long-Term Memory, Working Memory)

Logic and

Reasoning: The ability to reason, form concepts, and solve problems using unfamiliar information

S3

Section should be divided into groups of four or five students.

Team must set up a project related to topics taught. A team leader should coordinate and be responsible for the work progress.

Project Assign ment

3.0 Values, autonomy, and responsibility

3.1

Listening skills: the ability to accurately receive messages in the communication

process

V1

Section should be divided into groups of four or five students. Team must set up a project related to topics taught. A team leader should coordinate and be

Regular attendance Keeping good record in all the class activities.

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8

with program

responsible for the work progress.

Assessment of team leader ( Leadership skills) : capacity to empower group, respect of timing and deadlines, commitment to accomplish work

3.2

Interpersonal

communication: is the process by which student exchange information, feelings, and meaning

through verbal and non -verbal messages.



Verbal

Communicatio n

Collaboration and teamwork skills

V2

Encouraging students to use online resources and internet Asking students to prepare well-structured reports

Term projects.

Written reports (Soft copy).

Followi ng up students' presentations in slideshows

...

B. Course Content

No List of Topics Contact

Hours

1 Recap: Marketing Research 1 3

2 Methods of data collection 3

3 Sampling 3

4 Designing questionnaires 3

5 Understanding data 3

(9)

9

6 Mid-Term 3

7 Analyzing quantitative data 3

8 Data mining and data analytics 3

9 Communicating the findings 3

10 Presentations 3

Total 30

C. Students Assessment Activities

No Assessment Activities *

Assessment timing (in week no)

Percentage of Total Assessment Score

1. Project 3, 8 30

2. Mid-Term 6 20

3. Attendance and participation 2 to 10 10

4. Final exam Exam period 40

*Assessment Activities (i.e., Written test, oral test, oral presentation, group project, essay, etc.)

E. Learning Resources and Facilities 1. References and Learning Resources

Essential References

The Practice of Market Research, 5th Edition

Yvonne McGivern, University of Dublin, Trinity College

Supportive References None

Electronic Materials None

Other Learning Materials None

2. Required Facilities and equipment

Items

Resources

facilities

(Classrooms, laboratories, exhibition rooms, simulation rooms, etc.)

Classrooms, laboratories, demonstration rooms/labs

About a range from 25-30 students per classroom

(10)

10

Items

Resources

Technology equipment (projector, smart board, software)

Lecture room equipped with whiteboard, data show projector, computer, and internet connection

Other equipment

(depending on the nature of the specialty)

MS Excel, PPT presentation used in class in teaching was provided, YouTube, etc.

F. Assessment of Course Quality

Assessment Areas/Issues Assessor Assessment Methods

Effectiveness of teaching

Chair, Students, External Stakeholders

Department and quality committee

Open discussions with the students

Anonymous surveys

Effectiveness of students assessment

Checking marking by the students themselves if it’s possible

Using the help of other members in reviewing the assignments/exams

Quality of learning resources

Review of course portfolios

Instructor assessment by students

The extent to which CLOs have been achieved

Course specifications are periodically reviewed at the departmental level.

Courses are updated periodically and compared to the benchmark standards.

Other

Assessor (Students, Faculty, Program Leaders, Peer Reviewer, Others (specify) Assessment Methods (Direct, Indirect)

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11 G. Specification Approval Data

COUNCIL

/COMMITTEE

MARKETING DEPARTMENT

REFERENCE NO.

DATE

5/02/ 2023