ﻑﻼﻐﻝﺍ ﺔﺤﻔﺼ
ﺔﻴﻠﻜﻝﺍ ﻡﺴﺍ ﺭﻴﻭﻁﺘﻠﻝ ﺔﻌﻤﺎﺠﻝﺍ ﺔﻝﺎﻜﻭ :
ﻡﺴﻘﻝﺍ ﻡﺴﺍ :
ﺙﺤﺒﻝﺍ ﻥﺍﻭﻨﻋ ":
ﺯﻴﺯﻌﻝﺍﺩﺒﻋ ﻙﻠﻤﻝﺍ ﺔﻌﻤﺎﺠﺒ ﺀﺍﺩﻷﺍ ﺱﺎﻴﻘﻝ ﺔﺴﻴﺌﺭﻝﺍ ﺕﺍﺭﺸﺅﻤﻠﻝ ﺔﻤﻭﻅﻨﻤ ﺀﺎﻨﺒ ﻭﺤﻨ ."
ﺭﻴﺭﻘﺘﻝﺍ ﻲﺌﺎﻬﻨﻝﺍ
ﻡﻗﺭ ﺙﺤﺒﻝﺍ ﻉﻭﺭﺸﻤﻝ : )
/667 ( 428
ﺭﻴﺭﻘﺘﻝﺍ ﺎﻬﻨﻋ ﻡﺩﻘﻤﻝﺍ ﺓﺭﺘﻔﻝﺍ :
ﻲﺌﺎﻬﻨﻝﺍ ﺭﻴﺭﻘﺘﻝﺍ
ﻭﺜﺤﺎﺒﻝﺍ ﺭﻴﺭﻘﺘﻝﺍ ﺎﻬﻨﻋ ﻡﺩﻘﻤﻝﺍ ﺓﺭﺘﻔﻝﺍ ﻲﻓ ﻥﻭﻜﺭﺎﺸﻤﻝﺍ ﻥ :
- ﻲﺴﻴﺌﺭﻝﺍ ﺙﺤﺎـﺒﻝﺍ :
ﺩ . ﻱﺭﻭﻬﻨﻤﺩ ﷲﺍﺩﺒﻋ ﻥﺒ ﺭﻴﻫﺯ
- ﻙﺭﺎـﺸﻤ ﺙﺤﺎـﺒ :
ﺩ . ﷲﺍﺩﺒﻋ ﺩﻭﻤﺤﻤ ﻲﻠﻋ ﻥﺒ لﺩﺎﻋ
ﺭﻴﺭﻘﺘﻝﺍ ﻡﻴﺩﻘﺘ ﺦﻴﺭﺎﺘ :
ﺭﻔﺼ / ـﻫ1430
ا ا
COVER PAGE
College / Affiliation: Vice Presidency for Development Department: -
Title of Research : Towards Designing Systemic Framework for Key Performance Indicators (KPI) to Measure the Performance of King Abdul Aziz University
Final Report for Project No. ( / 428 )
Duration of the project for which the report is written : 9 months.
Names of the Investigator (s)
-Principal Investigator: Dr. Zohier A. Damanhoury -Co-Investigator: Dr. Adel Ali Mahmoud Abduallah Date of Submission of this report : / 2 / 1430 H.
Final Report
ﺮﻳﺪﻘﺘﻟﺍﻭ ﺮﻜﺸﻟﺍ
ﺏﻴﻁﻴ
ﺯﻴﺯﻌﻝﺍﺩـﺒﻋ ﻙـﻠﻤﻝﺍ ﺔـﻌﻤﺎﺠﺒ ﺎـﻴﻠﻌﻝﺍ ﺓﺭﺍﺩﻹﺍ ﻰﻝﺇ ﺭﻴﺩﻘﺘﻝﺍﻭ ﺭﻜﺸﻝﺎﺒ ﻪﺠﻭﺘﻝﺍ ﺙﺤﺒﻝﺍ ﻕﻴﺭﻔﻝ
ﺭﻴﻭـﻁﺘ ﻰﻠﻋ ﺔﻴﺒﺎﺠﻴﻹﺍ ﻪﺘﺍﺩﻭﺩﺭﻤ ﺩﻭﻌﺘ ﺎﻤﻤ ﺔﻌﻤﺎﺠﻝﺎﺒ ﻲﻤﻠﻌﻝﺍ ﺙﺤﺒﻝﺍ ﺭﻴﻭﻁﺘﻭ ﻡﻋﺩﺒ ﺎﻬﻤﺎﻤﺘﻫﺍﻭ ﺎﻬﺘﻴﺎﻋﺭﻝ ﺕﺎﺒﻭﻌﺼﻝﺍﻭ ﺕﻼﻜﺸﻤﻝﺍ ﺝﻼﻋﻭ لﻤﻌﻝﺍ ﺕﻻﺎﺠﻤ ﻭﻤﻭ ﺔﻌﻴﺒﻁﻝ ﹰﺎﻘﻓﻭ ﺎﻬﻬﺠﺍﻭﺘ ﻲﺘﻝﺍ
ﻕﺎـﻁﻨﻭ ﺙـﺤﺒﻝﺍ ﻉﻭﻀ
ﺎﻬﺠﺭﺎﺨ ﻭﺃ ﺔﻌﻤﺎﺠﻝﺍ لﺨﺍﺩ ﺀﺍﻭﺴ ﻪﻘﻴﺒﻁﺘ .
ﺓﺩﺎﻌﺴ ﻰﻝﺇ ﺭﻴﺩﻘﺘﻝﺍﻭ ﺭﻜﺸﻝﺎﺒ ﺙﺤﺒﻝﺍ ﻕﻴﺭﻓ ﻪﺠﻭﺘﻴ ﺎﻤﻜ ﻪـﻌﻤ لـﻤﻌﻝﺍ ﻕﻴﺭﻓﻭ ﻲﻤﻠﻌﻝﺍ ﺙﺤﺒﻝﺍ ﺩﻴﻤﻋ
ﺎـﻤﻜ ﺎـﻬﻤﻋﺩﻭ ﺔـﻌﻤﺎﺠﻝﺎﺒ ﻲﻤﻠﻌﻝﺍ ﺙﺤﺒﻝﺍ ﺓﺭﻴﺴﻤ ﻊﻓﺩﻝ ﺕﺎﺒﻭﻌﺼﻝﺍﻭ ﺀﺏﻌﻝﺍ ﻥﻤ ﺭﻴﺜﻜﻝﺍ ﻥﻭﻠﻤﺤﺘﻴ ﻥﻴﺫﻝﺍﻭ ﻲﻤﻠﻌﻝﺍ ﺙﺤﺒﻝﺍ ﺕﺍﺀﺍﺭﺠﺇ ﺔﻴﻝﻭﺅﺴﻤ ﻥﻭﻠﻤﺤﺘﻴ ﻲﻓ ﺎﻬﻝﺎﻤﺘﻜﺍ ﻰﺘﺤﻭ ﺙﻭﺤﺒﻝﺍ ﻊﻴﺭﺎﺸﻤ ﺝﺫﺎﻤﻨ ﻡﻴﺩﻘﺘ ﺫﻨﻤ ﺓﺩﻴﺩﻌﻝﺍ
ﻡﺎﻋ ﺩﻌﺒ ﹰﺎﻤﺎﻋ ﻲﻤﻠﻌﻝﺍ ﺙﺤﺒﻝﺍ ﺔﻁﺨ ﺭﺎﻁﺇ .
ﺎـﻤﻭ ﺩﻬﺠ ﻥﻤ ﻪﻝﺫﺒﺒ ﺍﻭﻠﻀﻔﺘ ﺎﻤﻝ ﻥﻴﻤﻜﺤﻤﻝﺍ ﺓﺩﺎﺴﻠﻝ ﺭﻴﺩﻘﺘﻝﺍﻭ ﺭﻜﺸﻝﺍ ﻪﻴﺠﻭﺘ ﺙﺤﺒﻝﺎﻘﻴﺭﻔﻝ ﺏﻴﻁﻴ ﺎﻤﻜ
ﻩﺭﺎﺴﻤ لﻴﺩﻌﺘﻭ ﺙﺤﺒﻝﺍ ﺀﺍﺭﺜﺇ ﻰﻠﻋ ﺩﻋﺎﺴﺘ ﺓﺀﺎﻨﺒ ﺕﺎﻅﺤﻼﻤ ﻥﻤ ﻩﻭﺩﺒﺃ .
ﻌﺘﻭ ﻪﻨﺎﺤﺒﺴ ﷲﺍ ﻭﻋﺩﻨ ﺏﻴﺜﻴ ﻥﺃ ﻰﻝﺎ
لﻜ ﻤ ﺩﻬﺠﺒ ﻡﺩﻘﺘﻴ ﻥﻤ ﻡﻴﺭﻜﻝﺍ ﻪﻬﺠﻭﻝ ﺭﺎﻤﻀﻤﻝﺍ ﺍﺫﻫ ﻲﻓ ﺹﻠﺨ
ﻪﻨﻁﻭﻭ ﻪﻨﻴﺩ ﺔﻤﺩﺨﻝﻭ .
2 ﺚﺤﺒﻟﺍ ﺺﺨﻠﻣ- )
ﻲﺑﺮﻋ (
-1 ﺙﺤﺒﻝﺍ ﻥﺍﻭﻨﻋ :
ﺯﻴﺯﻌﻝﺍ ﺩﺒﻋ ﻙﻠﻤﻝﺍ ﺔﻌﻤﺎﺠﺒ ﺀﺍﺩﻷﺍ ﺱﺎﻴﻘﻝ ﺔﺴﻴﺌﺭﻝﺍ ﺕﺍﺭﺸﺅﻤﻠﻝ ﺔﻤﻭﻅﻨﻤ ﺀﺎﻨﺒ ﻭﺤﻨ
– 2 ﻡﺴﺍ ﺱﻴﺌﺭﻝﺍ ﺙﺤﺎﺒﻝﺍ ﺩ :
. ﻯﺭﻭﻬﻨﻤﺩ ﷲﺍ ﺩﺒﻋ ﻥﺒ ﺭﻴﻫﺯ
-3 ﺍ ﺍ ﻡﺴ ﺔﻴﻠﻜﻝ / ﺔﻬﺠﻝﺍ ﺭﻴﻭﻁﺘﻠﻝ ﺔﻌﻤﺎﺠﻝﺍ ﺔﻝﺎﻜﻭ :
ﻰﻝﺇ ﺕﺎﻴﺩﺤﺘﻝﺍ ﻙﻠﺘ ﻡﻫﺃ ﻊﺠﺭﺘﻭ ،ﺭﻴﺜﺄﺘﻝﺍ ﺔﻤﻴﻅﻋ ﺕﺎﻴﺩﺤﺘ ﺔﻴﻨﻤﺯﻝﺍ ﺔﺒﻘﺤﻝﺍ ﻩﺫﻫ ﻰﻓ ﻪﺠﺍﻭﺘ ﺕﺎﻌﻤﺎﺠﻝﺍ ﻥﺃ ﻰﻠﻋ ﺀﺍﺭﻵﺍ ﻊﻤﺠﹸﺘ ﺔـﻤﻝﻭﻌﻝﺍ ﺓﺭﻫﺎـﻅﻭ ﺕﻻﺎﺼﺘﻻﺍﻭ ﺕﺎﻤﻭﻠﻌﻤﻝﺍ ﺕﺎﻴﻨﻘﺘ ﻰﻓ ﺭﻴﻭﻁﺘﻝﺍﻭ ﺔﻓﺭﻌﻤﻝﺍ ﺕﺎﻌﻤﺘﺠﻤﻝ ﺔﺒﺴﻨﻝﺎﺒ ﺔﻘﺤﻼﺘﻤﻝﺍﻭ ﺔﻌﻴﺭﺴﻝﺍ ﺕﺍﺭﻴﻴﻐﺘﻝﺍ
ﻝﺍﻭ ﺭﺜﻜﺃ ﻥﻭﻜﺘﻝ لﻭﺤﺘ ﺕﺎﻴﻠﻤﻋ ﺔﻴﺩﻴﻠﻘﺘﻝﺍ ﺕﺎﻌﻤﺎﺠﻝﺍ ﺩﻬﺸﺘﻭ ،ﺎﻫﺭﻴﻏﻭ ﺓﺩﻭﺠﻝﺍ ﺏﻨﺎﺠ ﻰﻝﺇ ﻰﻝﺎﻌﻝﺍ ﻡﻴﻠﻌﺘﻝﺍ ﺕﺎﻤﺩﺨ ﻰﻠﻋ ﺩﻴﺍﺯﺘﻤﻝﺍ ﺏﻠﻁ ﺎـﻫﺭﺍﻭﺩﺃ ﺀﻭـﻀ ﻰـﻓ ﺕﺎـﻌﻤﺎﺠﻝﺍ ﻙﻠﺘ ﻥﻤ ﺓﺩﻴﺍﺯﺘﻤﻝﺍ ﺕﺎﻌﻗﻭﺘﻝﺎﺒ ﺀﺎﻓﻭﻠﻝ ﺎﻬﺘﺎﻗﺎﻁﻭ ﺎﻫﺩﺭﺍﻭﻤ ﻰﻤﻨﺘﻭ ﻡﻋﺩﺘ ﻥﺃﻭ ،ﺔﺒﺎﺠﺘﺴﺍﻭ ﺔﻴﻝﺎﻌﻓ
ﺓﺭﻴﻐﺘﻤﻝﺍ . ﺔﻓﺭﻌﻤﻝﺍ ﻥﻁﻭﻤ ﻰﻫ ﺕﺎﻌﻤﺎﺠﻝﺍ ﻥﺇﻭ ﺕﻻﺎـﺠﻤ ﺔـﻓﺎﻜ ﻰـﻓ ﺎﻬﺘﺩﺎﻴﺯﻭ ﺔﻓﺭﻌﻤﻝﺍ ﻙﻠﺘ ﺔﻴﻤﻨﺘﻝ ﺔﻴﺴﺎﺴﻷﺍ ﺕﺎﻜﺭﺤﻤﻝﺍ ﻰﻫﻭ ،
ﻰـﻓ ﺔـﺼﺎﺨ ﺓﺭﻭﺼـﺒ ﻡﺩﻘﺘﻝﺍﻭ ﺭﻴﻭﻁﺘﻝﺍ ﻭﺤﻨ ﻊﻤﺘﺠﻤﻝﺍ ﺩﻭﻘﺘﻝ ﺭﻴﻐﺘﻝﺍ ﺕﺎﻜﺭﺤﻤ ﹰﺎﻀﻴﺃ لﺜﻤﺘ ﺎﻬﻨﺃ ﺎﻤﻜ ،ﻰﻤﻠﻌﻝﺍ ﺭﺎﻜﺘﺒﻻﺍﻭ ﻉﺍﺩﺒﻹﺍ ﺔﻴﻋﺎﻤﺘﺠﻻﺍﻭ ﺔﻴﻨﺎﺴﻨﻹﺍ ﺕﻻﺎﺠﻤﻝﺍ .
ﻫﺍ ﻭﻫ ﺔﻌﻤﺎﺠﻝﺎﺒ ﺓﺭﺍﺩﻺﻝ ﺩﻴﺠﻝﺍ ﺀﺍﺩﻷﺍ ﺏﻨﺍﻭﺠ ﺩﺤﺃ ﻥﺇﻭ ﺔﻌﺒﺎﺘﻝﺍ ﺔﻴﻤﻴﻅﻨﺘﻝﺍ ﺕﺍﺩﺤﻭﻝﺎﺒ ﺹﺎﺨﻝﺍ ﺀﺍﺩﻷﺍ ﻡﻴﻭﻘﺘﻭ ﺔﻌﺠﺍﺭﻤﺒ ﺎﻬﻤﺎﻤﺘ
ﺀﺍﺩﻷﺍ ﺍﺫﻫ ﻥﻤ ﺩﺤﺘ ﻰﺘﻝﺍ ﺕﺎﻗﻭﻌﻤﻝﺍﻭ ﺎﻬﺌﺍﺩﺃ ﺕﺎﻴﻭﺘﺴﻤ ﻰﻠﻋ ﻑﺭﻌﺘﻠﻝ ﻙﻝﺫﻭ ﺫﺎﺨﺘﺍﻭ
ﺭﺠﻹﺍ ﺇ ﺀﺍﺩﻷﺎـﺒ ﺀﺎـﻘﺘﺭﻺﻝ ﺔﻤﺯﻼﻝﺍ ﺕﺍﺀﺍ ـﻝ
ﻰ
ﺯﻴﻤﺘﻤﻝﺍ ﺀﺍﺩﻷﺍ ﻯﻭﺫﻝ ﺓﺄﻓﺎﻜﻤﻝﺍﻭ ﺭﻴﺩﻘﺘﻝﺍ ﺏﻨﺎﺠ ،
ﻰـﻓ ﺔﻤﺩﺨﺘﺴﻤﻝﺍﻭ ﺔﹼﻠﻤﻜﻤﻝﺍ ﺕﺎﺴﺭﺎﻤﻤﻝﺍ ﺩﺤﺃ ﺀﺍﺩﻷﺍ ﺕﺎﻴﻭﺘﺴـﻤ ﻰـﻠﻋ ﻑﺭـﻌﺘﻝﺍ
ﺕﺍﺭﺸﺅﻤﻝﺍ ﻥﻤ ﺔﻋﻭﻤﺠﻤ ﻡﻴﻤﺼﺘﻭ ﺭﺎﻴﺘﺨﺍ ﻭﻫ ﺕﺎﻌﻤﺎﺠﻝﺎﺒ ﺴﻴﺌﺭﻝﺍ ﺀﺍﺩﻷﺍ ﺕﺍﺭﺸﺅﻤ ﺎﻬﻴﻠﻋ ﻕﻠﻁﻴ
ﺔـﻔﻠﺘﺨﻤﻝﺍ ﺕﺍﺩﺤﻭﻝﺍ ﺀﺍﺩﺃ ﺱﺎﻴﻘﻝ ﺔ
لﻜﻜ ﺔﻌﻤﺎﺠﻝﺍ ﺀﺍﺩﺃﻭ .
ﺔﻁـﺴﺍﻭﺒ ﺎﻫﺩـﻴﺩﺤﺘ ﻡﺘـﻴ ﻰﺘﻝﺍ ﺔﻴﻋﻭﻨﻝﺍ ﺔﻴﻔﺼﻭﻝﺍ ﻭﺃ ﺔﻴﻤﻜﻝﺍ ﺭﻴﻴﺎﻌﻤﻝﺍ ﻭﺃ ﺕﺍﺭﺸﺅﻤﻝﺍ ﺔﻋﻭﻤﺠﻤ ﺎﻬﺒ ﺩﺼﻘﻴﻭ
لﺠﺃ ﻥﻤ ﺔﻌﻤﺎﺠﻝﺍ ﺔـﻌﻤﺎﺠﺒ ﺀﺍﺩﻷﺍ ﺕﺍﺭـﺸﺅﻤﺒ ﺎـﻬﺘﻨﺭﺎﻘﻤ ﻭﺃ ﺔﻘﺒﺎﺴ ﺕﺍﻭﻨﺴ ﻰﻓ ﺀﺍﺩﻷﺍ ﺕﺍﺭﺸﺅﻤﺒ ﺎﻬﺘﻨﺭﺎﻘﻤﻭ ﺔﻌﻤﺎﺠﻝﺍ ﺀﺍﺩﺃ ﻡﻴﻭﻘﺘ
ﻯﺭﺨﺃ . ﺎﻬﺘﺍﺩـﺤﻭﻝ ﻭﺃ لـﻜﻜ ﺔـﻌﻤﺎﺠﻠﻝ ﺀﺍﺩﻷﺍ ﺱﺎـﻴﻗ ﺕﺍﺭﺸﺅﻤ ﻰﻝﺇ لﺼﻭﺘﻠﻝ ﺔﻔﻠﺘﺨﻤ ﺕﺍﺀﺍﺭﺠﺇ ﻉﺎﺒﺘﺇ ﻰﻠﻋ ﺙﺤﺒﻝﺍ ﺍﺫﻫ ﺯﻜﺭﻴﻭ
ﺕﺎﻴﻠﻜﻝﺍ لﺜﻤ ﺔﻌﺒﺎﺘﻝﺍ ﺔﻴﻤﻴﻅﻨﺘﻝﺍ .
ﺍﺫﻫ ﻲﻓ ﻥﺎﺜﺤﺎﺒﻝﺍ ﻡﺎﻗ ﺩﻗﻭ ﻴﺭﻘﺘﻝﺍ
ﺭ ﻡﺘ ﻡﺜ ﺙﺤﺒﻝﺍ ﻉﻭﻀﻭﻤ ﻥﻋ ﺔﻴﻭﻨﺎﺜﻝﺍ ﺕﺎﻨﺎﻴﺒﻝﺍﻭ ﺕﺎﻴﺒﺩﻷﺍ ﻊﻴﻤﺠﺘﺒ
ﺭﺸﺅﻤ ﺭﺼﺤﻝ ﻲﺌﺩﺒﻤ ﺩﻬﺠﺒ ﻡﺎﻴﻘﻝﺍ ﺕﺎﻌﻤﺎﺠﻝﺎﺒ ﺔﻴﺴﻴﺌﺭﻝﺍ ﺀﺍﺩﻷﺍ ﺱﺎﻴﻗ ﺕﺍ
، ﺔﻌﻤﺠﻤﻝﺍ ﺓﺭﺒﺨﻝﺍ لﻼﺨ ﻥﻤ ﺎﻬﻨﻴﺒ ﺎﻤﻴﻓ ﺔﻠﻀﺎﻔﻤﻝﺍ ﺕﻤﺘﻭ
ﺕﺍﺭـﺸﺅﻤﻝﺍ ﻥـﻤ ﺭﻴﺒﻜ ﺩﺩﻋ ﻥﻴﺒ ﻥﻤ ﺭﺎﻴﺘﺨﻻﺍ ﻡﺘ ﻡﺜ ﻥﻤﻭ ،ﺕﺎﻴﻠﻜﻝﺎﺒ ﻥﻴﻝﻭﺅﺴﻤﻝﺍ ﺽﻌﺒ ﺔﻴﺅﺭﻭ ﺔﻌﻤﺎﺠﻝﺎﺒ ﻝ
ﻥـﻤ ﺩﻭﺩـﺤﻤ ﺩﺩـﻌ
ﻥﻤ ﺩﺩﻋ ﺡﺍﺭﺘﻗﺍ ﻡﺘ ﹰﺍﺭﻴﺨﺃﻭ ،ﺔﻌﻤﺎﺠﻝﺍ ﺕﺎﻴﻠﻜ ﻲﻓ ﺎﻬﻘﻴﺒﻁﺘ ﺡﺭﺘﻘﻤﻝﺍ ﺕﺍﺭﺸﺅﻤﻝﺍ ﺢﻴﺤﺼﻝﺍ ﻕﻴﺒﻁﺘﻝﺍ ﻥﻤ ﺓﺩﺎﻔﺘﺴﻻﺍ لﺠﺃ ﻥﻤ ﺕﺎﻴﺼﻭﺘﻝﺍ
ﺔﺴﻴﺌﺭﻝﺍ ﺀﺍﺩﻷﺍ ﺕﺍﺭﺸﺅﻤﻝ .
3 ﺺﺨﻠﻣ - ﺚﺤﺒﻟﺍ
) ﻯﺰﻴﻠﳒﺍ (
1. Name of the College: Vice-Presidency for Development 2. Name Of Principal Investigator: Dr. Zuhier A.Damanhoury
3. Title of Project: Towards Designing Systemic Framework for Key Performance Indicators (KPI) to Measure the Performance of King Abdul Aziz University
There is a definite agreement on the fact that in this era, universities encounter deeply impacting challenges. Such challenges stem from the fast changes especially the transformation into knowledge societies, the accelerating developments in information and communication technologies, the globalization phenomenon, the increasing demand for higher education, and the orientation towards total quality…. etc. So, it became imperative that traditional universities have to encounter transformation, have shifts to be more responsive, and have to accentuate their capacities for meeting the changing and increasing expectation of university roles. Universities are the homeland of knowledge, the main engines for its development and enhancement in all areas of scientific creativity and innovation, and the agents of change to drive society into development and progress especially in its human and social development.
One of the aspects of good performance of a university is to be aware of reviewing and evaluating the performance of its organizational units to explore the levels of their performance, to define the obstacles that hider such performance and make the necessary procedures to alleviate the performance, and to reward those who have excellent performance.
One of the complementary used practices to explore performance levels at universities focus on selecting and designing a group of indicators that are named the key performance indicators (KPI) to measure the performance of both each unit and the averall university performance. They are meant to be the group of indicators or the quantitative and qualitative standards that are defined by the university to evaluate the university performance, compare that with the indicators of previous years, or compare them with performance indicators of other universities.
This research concentrates on following different procedures to define and design the key performance indicators of king Abdulaziz University as a whole and their organizational units like colleges. In this report, the researchers have gathered the literature and secondary data about the research topic, then the team has made an initial effort to define the key performance indicators at universities. A good effort was made for the preference of the indicators acceding to the university accumulated experiences and the vision of some senior school officers. Finally, the researchers proposed some recommendations to benefit from the right application of the chosen key indicators.
-
4 ﺕﺎــﻳﻮﺘﶈﺍ ﺔﻤﺋﺎﻗﺔﺤﻔﺼﻝﺍ ﻡﻗﺭ
-1 ﻑﻼﻐﻝﺍ ﺔﺤﻔﺼ
-2 ﺭﻴﺩﻘﺘﻭ ﺭﻜﺸ
-3 ﺙﺤﺒﻝﺍ ﺡﺭﺘﻘﻤ ﺹﺨﻠﻤ )
ﻰﺒﺭﻋ (
-4 ﺙﺤﺒﻝﺍ ﺡﺭﺘﻘﻤ ﺹﺨﻠﻤ )
ﻯﺯﻴﻠﺠﻨﺍ (
-5 ﺕﺎﻴﻭﺘﺤﻤﻝﺍ ﺔﻤﺌﺎﻗ
-6 ﺙﺤﺒﻝﺍ ﻑﺍﺩﻫﺃ
-7 ﺎﻬﻝ ﻁﻁﺨﻤﻝﺍ ﻡﺎﻬﻤﻝﺍ ﺭﻴﺭﻘﺘﻝﺍ ﻩﺭﺘﻓ لﻼﺨ
.
-8 ﺭﻴﺭﻘﺘﻠﻝ ﺓﺩﺩﺤﻤﻝﺍ ﻑﺍﺩﻫﻷﺍ ﺯﺎﺠﻨﺇ ﻲﻓ ﺔﻤﺩﺨﺘﺴﻤﻝﺍ ﺔﻴﻠﻤﻌﻝﺍ ﻕﺭﻁﻝﺍ .
-9 ﺕﺎﻴﺒﺩﺃ ﺙﺤﺒﻝﺍ
) -9 (1 ﻪﻤﺩﻘﻤ
) -9 (2 ﺕﺎﻌﻤﺎﺠﻝﺍ ﻲﻓ ﺀﺍﺩﻷﺍ ﺕﺍﺭﺸﺅﻤ لﻭﺤ ﻪﻤﺎﻋ ﺭﺎﻜﻓﺃ .
) -9 (3 ﺕﺍﺭﺸﺅﻤ ﺕﺎﺴﺭﺎﻤﻤ ﺕﺍﺩﺩﺤﻤ ﺀﺍﺩﻷﺍ
ﺕﺎﻌﻤﺎﺠﻝﺎﺒ ﺔﻤﺩﻘﺘﻤﻝﺍ
.
) -9 (4 ﺭﺸﺅﻤﻝ ﺭﺼﺘﺨﻤ ﺽﺭﻋ ﺀﺍﺩﻷﺍ
ﺔﻴﻜﻴﺭﻤﻷﺍ ﺕﺎﻌﻤﺎﺠﻝﺍ ﺩﺤﺄﺒ .
) -9 (5 ﺓﺩﻴﺠﻝﺍ ﺕﺎﺴﺭﺎﻤﻤﻝﺍ ﻥﻤ ﺓﺩﺎﻔﺘﺴﻤﻝﺍ ﺱﻭﺭﺩﻝﺍ .
) -9 (6 ﺯﻴﺯﻌﻝﺍﺩﺒﻋ ﻙﻠﻤﻝﺍ ﺔﻌﻤﺎﺠ ﻲﻓ ﺀﺍﺩﻷﺍ ﺱﺎﻴﻗ ﺕﺍﺭﺸﺅﻤ .
) -9 (7 ﻕﻴﺒﻁﺘﻠﻝ ﺔﺤﺭﺘﻘﻤﻝﺍ ﺱﺎﻴﻘﻝﺍ ﺕﺍﺭﺸﺅﻤ .
– 10 ﺔﺤﺭﺘﻘﻤﻝﺍ ﺕﺎﻴﺼﻭﺘﻝﺍ
-11 ﺎﻤ ﻪﻨﺭﺎﻘﻤ ﺒ ﻩﺯﺎﺠﻨﺇ ﻡﺘ
ﻲﻔ ﺩﻤﺘﻌﻤﻝﺍ ﺙﺤﺒﻝﺍ ﺡﺭﺘﻘﻤ .
-12 ﻊﺠﺍﺭﻤﻝﺍ ﺔﻤﺌﺎﻗ .
- ﻡﻗﺭ ﻕﺤﻠﻤ )
(1
ﺔﺤﺭﺘﻘﻤﻝﺍ ﺀﺍﺩﻷﺍ ﺱﺎﻴﻗ ﺕﺍﺭﺸﺅﻤ .
- ﻡﻗﺭ ﻕﺤﻠﻤ )
(2
لﻤﻌﻝﺍ ﺔﺸﺭﻭ –
ﺀﺍﺩﻷﺍ ﺱﺎﻴﻗ ﺕﺍﺭﺸﺅﻤ
1
3 4 5 6 7 8 8 9 9 10 14 15 27 27 28 30 31 32 34 35 39
-5 ﺚـﺤﺒﻟﺍ ﻑﺍﺪـﻫﺃ
ﻴﻝﺎﺘﻝﺍ ﻑﺍﺩﻫﻷﺍ ﻕﻴﻘﺤﺘ ﻥﺎﺜﺤﺎﺒﻝﺍ ﻑﺩﻬﺘﺴﻴ ﺔ
:
ﺃ - ﺔـﻤﺎﻋ ﺀﺍﺩﻷﺍ ﺱﺎـﻴﻘﻝ ﺔﺴـﻴﺌﺭﻝﺍ ﺕﺍﺭـﺸﺅﻤﻝﺍ ﻉﻭﻀﻭﻤ لﻭﺤ ﺔﻴﺴﺎﺴﻷﺍ ﺕﺎﻴﺒﺩﻸﻝ ﺽﺍﺭﻌﺘﺴﺍ
ﺕﺎﻌﻤﺎﺠﻝﺍ ﻰﻓ ﺔﺼﺎﺨ ﺓﺭﻭﺼﺒﻭ .
ﺏ - ﻥﻤ ﺩﺩﻌﺒ ﺀﺍﺩﻷﺍ ﺱﺎﻴﻘﻝ ﺔﺴﻴﺌﺭﻝﺍ ﺕﺍﺭﺸﺅﻤﻝﺍ لﺎﺠﻤ ﻰﻓ ﺓﺩﻴﺠﻝﺍ ﺕﺎﺴﺭﺎﻤﻤﻝﺍ ﺽﻌﺒ ﻰﻠﻋ ﹼﻑﺭﻌﺘﻝﺍ
ﻡﻝﺎﻌﻝﺎﺒ ﺔﻘﻴﺭﻌﻝﺍ ﺕﺎﻌﻤﺎﺠﻝﺍ .
ﺝ - ﻝﺎﺒ ﺔﻴﺩﻭﻌﺴﻝﺍ ﺕﺎﻌﻤﺎﺠﻝﺍ ﻰﻓ ﺓﺩﺌﺎﺴﻝﺍ ﻉﺎﻀﻭﻷﺍ ﻰﻠﻋ ﻑﺭﻌﺘﻝﺍ
ﺱﺎـﻴﻗ ﺕﺍﺭـﺸﺅﻤ ﻕﻴﺒﻁﺘﻝ ﺔﺒﺴﻨ
ﺔﺴﻴﺌﺭﻝﺍ ﺀﺍﺩﻷﺍ .
ﺩ - ﺕﺍﺩﺤﻭﻝﺍ ﻑﻠﺘﺨﻤﻝ ﺭﺎﻴﺘﺨﻻﺍﻭ ﺔﺴﺍﺭﺩﻠﻝ ﺱﺎﺴﺄﻜ ﺔﺴﻴﺌﺭﻝﺍ ﺀﺍﺩﻷﺍ ﺕﺍﺭﺸﺅﻤﻝ ﺭﺼﺤ ﻰﻝﺇ لﺼﻭﺘﻝﺍ
ﺯﻴﺯﻌﻝﺍ ﺩﺒﻋ ﻙﻠﻤﻝﺍ ﺔﻌﻤﺎﺠﻝ ﺔﻴﻤﻴﻅﻨﺘﻝﺍ .
ﻩ - ﺹﺭﺤﻝﺍ
ﺔﺴﻴﺌﺭﻝﺍ ﺀﺍﺩﻷﺍ ﺕﺍﺭﺸﺅﻤ ﻡﻴﻤﺼﺘﻭ ﺭﺎﻴﺘﺨﺍ ﻰﻓ ﺔﻴﻤﻴﻅﻨﺘﻝﺍ ﺕﺍﺩﺤﻭﻝﺍ ﺔﻓﺎﻜ ﺔﻜﺭﺎﺸﻤ ﻰﻠﻋ
ﻤ لﻜ ﺔﻌﻴﺒﻁ ﻊﻤ ﺏﺴﺎﻨﺘﻴ ﺎﻤﺒ ﺀﺍﺩﺃ ﺕﺍﺭـﺸﺅﻤ ﺀﺎـﻨﺒﻝ ﺔـﺒﻭﻠﻁﻤﻝﺍ ﺹﺌﺎﺼﺨﻝﺍ ﺓﺎﻋﺍﺭﻤ ﻊﻤﻭ ﺎﻬﻨ
لـﻤﻋ ﺔـﺸﺭﻭﻭ ﻯﺭـﻜﻔﻝﺍ ﺯﻴﻜﺭﺘﻝﺍ ﺕﺎﻋﻭﻤﺠﻤﻭ ﺕﺎﻋﺎﻤﺘﺠﻻﺍ لﻼﺨ ﻥﻤ ﻙﻝﺫﻭ ،ﺓﺩﻴﺠ ﺔﺴﻴﺌﺭ ﺔﺴﻴﺌﺭ .
ﻭ - ﺕﺍﺭـﺸﺅﻤ ﺔـﻤﻭﻅﻨﻤﻝ ﺢﺠﺎﻨﻝﺍ ﻕﻴﺒﻁﺘﻝﺍ ﺔﻴﻔﻴﻜ لﻭﺤ ﺕﺎﻴﺼﻭﺘﻝﺍﻭ ﺞﺌﺎﺘﻨﻝﺍ ﻥﻤ ﺩﺩﻋ ﻰﻝﺇ لﺼﻭﺘﻝﺍ
ﺀﺍﺩﻷﺍ ﺯﻴﺯﻌﻝﺍ ﺩﺒﻋ ﻙﻠﻤﻝﺍ ﺔﻌﻤﺎﺠﺒ ﺔﺴﻴﺌﺭﻝﺍ .
) (7 ﳌﺍ ﺮﻳﺮﻘﺘﻟﺍ ﻩﱰﻓ ﻝﻼﺧ ﺎﳍ ﻂﻄﺨﳌﺍ ﻡﺎﻬ .
ﺭﻴﺭﻘﺘﻝﺍ ﻩﺭﺘﻓ لﻼﺨ ﺎﻬﻝ ﻁﻁﺨﻤﻝﺍ ﻡﺎﻬﻤﻝﺍ ﻡﺃ ﻥﻴﺒﺘﻴ ﺙﺤﺒﻝﺍ ﻡﺎﻬﻤ ﺫﻴﻔﻨﺘﻝ ﻲﻨﻤﺯﻝﺍ لﻭﺩﺠﻠﻝ ﺎﻘﻓﻭ ﻲﺌﺎﻬﻨﻝﺍ
ﻲﻫ :
ﺃ . ﺎﻴﺒﺩﻷﺍ ﻥﻤ ﻲﻗﺎﺒ ﻊﻴﻤﺠﺘ ﺔﻴﻭﻨﺎﺜﻝﺍ ﺕﺎﻨﺎﻴﺒﻝﺍﻭ ﺕ
..
ﺏ . لﺼﻭﺘﻝﺍ ﻝﺇ
ﺴﻴﺌﺭﻝﺍ ﺀﺍﺩﻷﺍ ﺱﺎﻴﻗ ﺕﺍﺭﺸﺅﻤ ﺭﺼﺤ ﻰ ﺕﺎﻌﻤﺎﺠﻝﺎﺒ ﺔ
.
ﺝ . ﺤﺃ ﺔﺒﺭﺠﺘﻝ ﺭﺼﺘﺨﻤ ﺽﺭﻋ ﺀﺍﺩﻷﺍ ﺱﺎﻴﻗ ﺕﺍﺭﺸﺅﻤ ﻲﻓ ﺔﻴﻜﻴﺭﻤﻷﺍ ﺕﺎﻌﻤﺎﺠﻝﺍ ﺩ
.
ﺩ . ﺔﻌﻤﺎﺠﻝﺎﺒ ﺔﻤﺩﻘﻤﻝﺍ ﺀﺍﺩﻷﺍ ﺱﺎﻴﻗ ﺕﺍﺭﺸﺅﻤﻝ لﺼﻭﺘﻝﺍ .
ـﻫ . ﺀﺍﺩﻷﺍ ﺱﺎﻴﻗ ﺕﺍﺭﺸﺅﻤ ﻕﻴﺒﻁﺘ ﺕﺎﻴﻠﻤﻌﻝ ﺕﺎﻴﺼﻭﺘﻝﺍ ﻥﻤ ﺩﺩﻋ ﺡﺍﺭﺘﻗﺍ .
ﻭ – ﻲﺌﺎﻬﻨﻝﺍ ﺭﻴﺭﻘﺘﻝﺍ ﺩﺍﺩﻋﺇ .
) (8 ﺮﻳﺮﻘﺘﻠﻟ ﺓﺩﺪﶈﺍ ﻑﺍﺪﻫﻷﺍ ﺯﺎﳒﺇ ﰲ ﺔﻣﺪﺨﺘﺴﳌﺍ ﺔﻴﻤﻠﻌﻟﺍ ﻕﺮﻄﻟﺍ .
ﻤ ﺀﻭﻀ ﻰﻠﻋ ﺏﻭﻠﺴﻷﺍ ﺕﺒﻠﻁﺘ ﺓﺭﺘﻔﻝﺍ ﻩﺫﻫ ﻡﺎﻬﻤ ﻥﺈﻓ ﻙﻝﺫﺒ ﺹﺎﺨﻝﺍ ﻲﻨﻤﺯﻝﺍ لﻭﺩﺠﻠﻝ ﺎﻘﻓﻭ ﺙﺤﺒﻝﺍ ﺫﻴﻔﻨﺘ ﻡﺎﻬ
ﻊـﺠﺍﺭﻤﻝﺍﻭ ﺏﺘﻜﻝﺍ لﻼﺨ ﻥﻤ ﺙﺤﺒﻝﺍ ﻉﻭﻀﻭﻤﺒ ﺔﻁﺒﺘﺭﻤﻝﺍ ﺕﺎﻴﺒﺩﻷﺍ ﻥﻤ ﺏﻨﺎﺠ ﻰﻠﻋ لﻭﺼﺤﻝﺍ ﻲﻓ ﻲﺒﺘﻜﻤﻝﺍ لﺎـﺠﻤ ﻲـﻓ ﺔـﻴﻤﻝﺎﻌﻝﺍ ﺕﺎـﻌﻤﺎﺠﻝﺍ ﺕﺍﺭﺒﺨ ﺀﺍﺭﻘﺘﺴﺇ ﺏﻨﺎﺠ ﻰﻝﺇ ، ﺎﻫﺭﻴﻏﻭ ﺙﺎﺤﺒﻷﺍﻭ ﺔﻴﻤﻠﻌﻝﺍ ﺕﻻﺎﻘﻤﻝﺍﻭ ﺕﺍﺭﺸﺅﻤ ﺱﺎﻴﻗ
ﺴﻴﺌﺭﻝﺍ ﺀﺍﺩﻷﺍ ﻲـﺘﻝﺍ ﺔﺼـﺼﺨﺘﻤﻝﺍ ﺔـﻴﻤﻠﻌﻝﺍ ﺕﺎﻨﺎﻴﺒﻝﺍ ﺩﻋﺍﻭﻘﺒ ﻪﻨﺎﻌﺘﺴﻹﺎﺒ ﻙﻝﺫ ﻡﺘ ﺩﻗﻭ ، ﺔ
لﺠﻭﺠ ﻙﺭﺤﻤ ﺏﻨﺎﺠ ﻰﻝﺇ ﺔﻌﻤﺎﺠﻝﺍ ﺎﻬﻴﻓ ﻙﺭﺘﺸﺘ Google
ﺕﻨﺭﺘﻨﻻﺍ ﺔﻜﺒﺸ ﻰﻠﻋ ﻙﻝﺫﻭ .
ﻙـﻝﺫ ﻰﻝﺇ ﺔﻓﺎﻀﺇ
ﻨﺃ ﺎﻤﻜ ،ﺔﺴﻴﺌﺭﻝﺍ ﺀﺍﺩﻷﺍ ﺕﺍﺭﺸﺅﻤﺒ ﻕﻠﻌﺘﻴ ﺎﻤﻴﻓ ﺕﺎﻴﻠﻜﻝﺍ ﻲﻝﻭﺅﺴﻤ ﺽﻌﺒ ﺕﺎﻫﺎﺠﺘﺍﻭ ﺀﺍﺭﺂﺒ ﺓﺩﺎﻔﺘﺴﻻﺍ ﻡﺘ ﻲﻓ ﻪ
ﻀﻭﻤ لﻭﺤ لﻤﻋ ﺔﺸﺭﻭ ﺩﻘﻋ ﻡﺘ ﺙﺤﺒﻝﺍ ﺍﺫﻫ ﺩﻬﺠ ﺭﺎﻁﺇ ﺎـﻤﻜ ﻙﻝﺫﻭ ﺕﺎﻌﻤﺎﺠﻝﺎﺒ ﺀﺍﺩﻷﺍ ﺱﺎﻴﻗ ﺕﺍﺭﺸﺅﻤ ﻉﻭ
ﻡﻗﺭ ﻕﺤﻠﻤﻝﺎﺒ ﺭﻬﻅﻴ )
(2 ﺙﺤﺒﻝﺍ ﻥﻤ .
-9 ﺚـﺤﺒﻟﺍ ﺕﺎــﻴﺑﺩﺃ
) -9 (1 ﻪﻤﺩﻘﻤ .
ﻊـﻤﺘﺠﻤﻝﺍ ﺕﺎﺴـﺴﺅﻤ ﻡـﻫﺃ ﻰﻫ ـ ﺎﻫﺩﺤﺃ ﺕﺎﻌﻤﺎﺠﻝﺍﻭ ـ ﻰﻝﺎﻌﻝﺍ ﻡﻴﻠﻌﺘﻝﺍ ﺕﺎﺴﺴﺅﻤ ﻥﺃ ﻰﻠﻋ ﺀﺍﺭﻵﺍ ﻕﻔﺘﺘ ﺃﻭ ،ﹰﺍﺀﺎﻁﻋ ﺎﻫﺭﺜﻜﺃﻭ ،ﺎـﻬﺘﺍﺭﺎﻜﺘﺒﺇﻭ ﺔﻴﻤﻠﻌﻝﺍ ﺎﻬﺜﺎﺤﺒﺃﻭ ،ﺹﺼﺨﺘﻝﺍ ﻉﻭﺭﻓ ﻑﻠﺘﺨﻤ ﻰﻓ ﻥﻴﺠﻴﺭﺨﻝﺍ ﻥﻤ ﺎﻬﺘﺎﺠﺭﺨﻤ ﻥ
،ﻊﻤﺘﺠﻤﻝﺍ ﺭﻴﻭﻁﺘﻭ ﺔﻤﺩﺨﻝ ﺎﻫﺩﻓﺍﻭﺭ ﻑﻠﺘﺨﻤ ﺏﻨﺎﺠ ﻰﻝﺇ ....
ﹼﺜﻤﺘ ﺕﺎﻌﻤﺘﺠﻤﻝﺍ ﻰﻓ ﺔﻤﻴﻘﻝﺍ ﻥﻴﻭﻜﺘ ﺕﺍﻭﺩﺃ ﻡﻫﺃ ﹰﺎﻌﻴﻤﺠ ل .
،ﺭﻴﺜﺄﺘﻝﺍ ﺔﻤﻴﻅﻋ ﺕﺎﻴﺩﺤﺘ ﺔﻴﻨﻤﺯﻝﺍ ﺔﺒﻘﺤﻝﺍ ﻩﺫﻫ ﻰﻓ ﻪﺠﺍﻭﺘ ﺕﺎﻌﻤﺎﺠﻝﺍ ﻥﺃ ﻰﻠﻋ ﺀﺍﺭﻵﺍ ﻊﻤﺠﹸﺘ ﺎﻤﻜ ﻡﻫﺃ ﻊﺠﺭﺘﻭ
ﺕﺎـﻤﻭﻠﻌﻤﻝﺍ ﺕﺎﻴﻨﻘﺘ ﻰﻓ ﺭﻴﻭﻁﺘﻝﺍﻭ ﺔﻓﺭﻌﻤﻝﺍ ﺕﺎﻌﻤﺘﺠﻤﻝ ﺔﺒﺴﻨﻝﺎﺒ ﺔﻘﺤﻼﺘﻤﻝﺍﻭ ﺔﻌﻴﺭﺴﻝﺍ ﺕﺍﺭﻴﻴﻐﺘﻝﺍ ﻰﻝﺇ ﺕﺎﻴﺩﺤﺘﻝﺍ ﻙﻠﺘ ﺩﻬﺸﺘﻭ ،ﺎﻫﺭﻴﻏﻭ ﺓﺩﻭﺠﻝﺍ ﺏﻨﺎﺠ ﻰﻝﺇ ﻰﻝﺎﻌﻝﺍ ﻡﻴﻠﻌﺘﻝﺍ ﺕﺎﻤﺩﺨ ﻰﻠﻋ ﺩﻴﺍﺯﺘﻤﻝﺍ ﺏﻠﻁﻝﺍﻭ ﺔﻤﻝﻭﻌﻝﺍ ﺓﺭﻫﺎﻅﻭ ﺕﻻﺎﺼﺘﻻﺍﻭ ﻴﻝﺎﻌﻓ ﺭﺜﻜﺃ ﻥﻭﻜﺘﻝ لﻭﺤﺘ ﺕﺎﻴﻠﻤﻋ ﺔﻴﺩﻴﻠﻘﺘﻝﺍ ﺕﺎﻌﻤﺎﺠﻝﺍ ﺀﺎـﻓﻭﻠﻝ ﺎـﻬﺘﺎﻗﺎﻁﻭ ﺎﻫﺩﺭﺍﻭﻤ ﻰﻤﻨﺘﻭ ﻡﻋﺩﺘ ﻥﺃﻭ ،ﺔﺒﺎﺠﺘﺴﺍﻭ ﺔ
ﺓﺭﻴﻐﺘﻤﻝﺍ ﺎﻫﺭﺍﻭﺩﺃ ﺀﻭﻀ ﻰﻓ ﺕﺎﻌﻤﺎﺠﻝﺍ ﻙﻠﺘ ﻥﻤ ﺓﺩﻴﺍﺯﺘﻤﻝﺍ ﺕﺎﻌﻗﻭﺘﻝﺎﺒ .
ﻰﻫﻭ ،ﺔﻓﺭﻌﻤﻝﺍ ﻥﻁﻭﻤ ﻰﻫ ﺕﺎﻌﻤﺎﺠﻝﺍ ﻥﺇﻭ
لـﺜﻤﺘ ﺎﻬﻨﺃ ﺎﻤﻜ ،ﻰﻤﻠﻌﻝﺍ ﺭﺎﻜﺘﺒﻻﺍﻭ ﻉﺍﺩﺒﻹﺍ ﺕﻻﺎﺠﻤ ﺔﻓﺎﻜ ﻰﻓ ﺎﻬﺘﺩﺎﻴﺯﻭ ﺔﻓﺭﻌﻤﻝﺍ ﻙﻠﺘ ﺔﻴﻤﻨﺘﻝ ﺔﻴﺴﺎﺴﻷﺍ ﺕﺎﻜﺭﺤﻤﻝﺍ ﺭﺤﻤ ﹰﺎﻀﻴﺃ ﺔﻴﻨﺎﺴـﻨﻹﺍ ﺕﻻﺎـﺠﻤﻝﺍ ﻰـﻓ ﺔـﺼﺎﺨ ﺓﺭﻭﺼـﺒ ﻡﺩـﻘﺘﻝﺍﻭ ﺭﻴﻭﻁﺘﻝﺍ ﻭﺤﻨ ﻊﻤﺘﺠﻤﻝﺍ ﺩﻭﻘﺘﻝ ﺭﻴﻐﺘﻝﺍ ﺕﺎﻜ
ﺔﻴﻋﺎﻤﺘﺠﻻﺍﻭ .
ﺕﺍﺩﺤﻭﻝﺎﺒ ﺹﺎﺨﻝﺍ ﺀﺍﺩﻷﺍ ﻡﻴﻭﻘﺘﻭ ﺔﻌﺠﺍﺭﻤﺒ ﺎﻬﻤﺎﻤﺘﻫﺍ ﻭﻫ ﺔﻌﻤﺎﺠﻝﺎﺒ ﺓﺭﺍﺩﻺﻝ ﺓﺩﻴﺠﻝﺍ ﺀﺍﺩﻷﺍ ﺏﻨﺍﻭﺠ ﺩﺤﺃ ﻥﺇﻭ
ﻤ ﺩﺤﺘ ﻰﺘﻝﺍ ﺕﺎﻗﻭﻌﻤﻝﺍﻭ ﺎﻬﺌﺍﺩﺃ ﺕﺎﻴﻭﺘﺴﻤ ﻰﻠﻋ ﻑﺭﻌﺘﻠﻝ ﻙﻝﺫﻭ ﺔﻌﺒﺎﺘﻝﺍ ﺔﻴﻤﻴﻅﻨﺘﻝﺍ ﺀﺍﺩﻷﺍ ﺍﺫﻫ ﻥ
ﺫﺎﺨﺘﺍﻭ ﺕﺍﺀﺍﺭـﺠﻹﺍ
ﻝﺇ ﺀﺍﺩﻷﺎﺒ ﺀﺎﻘﺘﺭﻺﻝ ﺔﻤﺯﻼﻝﺍ ﻰ
ﺯﻴﻤﺘﻤﻝﺍ ﺀﺍﺩﻷﺍ ﻯﻭﺫﻝ ﺓﺄﻓﺎﻜﻤﻝﺍﻭ ﺭﻴﺩﻘﺘﻝﺍ ﺏﻨﺎﺠ .
ﺩﺤﺄﻓ ﻡﻴﻤﺼـﺘﻭ ﺭﺎـﻴﺘﺨﺍ ﻭـﻫ ﺕﺎﻌﻤﺎﺠﻝﺎﺒ ﺀﺍﺩﻷﺍ ﺕﺎﻴﻭﺘﺴﻤ ﻰﻠﻋ ﻑﺭﻌﺘﻝﺍ ﻰﻓ ﺔﻤﺩﺨﺘﺴﻤﻝﺍﻭ ﺔﹼﻠﻤﻜﻤﻝﺍ ﺕﺎﺴﺭﺎﻤﻤﻝﺍ
ﺕﺍﺭﺸﺅﻤﻝﺍ ﻥﻤ ﺔﻋﻭﻤﺠﻤ ﺴﻴﺌﺭﻝﺍ ﺀﺍﺩﻷﺍ ﺕﺍﺭﺸﺅﻤ ﺎﻬﻴﻠﻋ ﻕﻠﻁﻴ
ﺩﺃ ﺱﺎﻴﻘﻝ ﺔ ﺔـﻌﻤﺎﺠﻝﺍ ﺀﺍﺩﺃﻭ ﺔـﻔﻠﺘﺨﻤﻝﺍ ﺕﺍﺩﺤﻭﻝﺍ ﺀﺍ
لﻜﻜ . ﺔﻁـﺴﺍﻭﺒ ﺎﻫﺩـﻴﺩﺤﺘ ﻡﺘـﻴ ﻰﺘﻝﺍ ﺔﻴﻋﻭﻨﻝﺍ ﺔﻴﻔﺼﻭﻝﺍ ﻭﺃ ﺔﻴﻤﻜﻝﺍ ﺭﻴﻴﺎﻌﻤﻝﺍ ﻭﺃ ﺕﺍﺭﺸﺅﻤﻝﺍ ﺔﻋﻭﻤﺠﻤ ﺎﻬﺒ ﺩﺼﻘﻴﻭ ﺕﺍﺭـﺸﺅﻤﺒ ﺎـﻬﺘﻨﺭﺎﻘﻤ ﻭﺃ ﺔﻘﺒﺎﺴ ﺕﺍﻭﻨﺴ ﻰﻓ ﺀﺍﺩﻷﺍ ﺕﺍﺭﺸﺅﻤﺒ ﺎﻬﺘﻨﺭﺎﻘﻤﻭ ﺔﻌﻤﺎﺠﻝﺍ ﺀﺍﺩﺃ ﻡﻴﻭﻘﺘ لﺠﺃ ﻥﻤ ﺔﻌﻤﺎﺠﻝﺍ
ﻯﺭﺨﺃ ﺔﻌﻤﺎﺠﺒ ﺀﺍﺩﻷﺍ .
) 9 - (2 ﺭﺎﻜﻓﺃ ﺕﺎﻌﻣﺎﳉﺍ ﻰﻓ ءﺍﺩﻷﺍ ﺕﺍﺮﺷﺆﻣ ﻝﻮﺣ ﺔﻣﺎﻋ
ﺕﺎﻌﻤﺎﺠﻝﺎﺒ ﺀﺍﺩﻷﺍ ﺕﺍﺭﺸﺅﻤ ﺕﺎﺴﺭﺎﻤﻤﻭ ﻊﻀﻭﺒ ﺔﻗﻼﻌﻝﺍ ﺕﺍﺫ ﺏﻨﺍﻭﺠﻝﺍ ﺽﻌﺒﻝ ﺽﺍﺭﻌﺘﺴﺇ ﻰﻠﻴ ﺎﻤﻴﻓ
-1 ﺎﻤﻭ ،ﺎﻬﻨﻤ ﻪﻘﻴﺒﻁﺘ ﻡﺘﻴ ﺎﻤ ﺩﺍﺩﻋﺃﻭ ﺀﺍﺩﻷﺍ ﺱﺎﻴﻗ ﺕﺍﺭﺸﺅﻤ ﺭﺎﻴﺘﺨﻹ ﺎﻬﻝﻭﺎﻨﺘ ﻰﻓ ﺕﺎﺴﺭﺎﻤﻤﻝﺍﻭ ﺕﺎﺒﺎﺘﻜﻝﺍ ﺕﻭﺎﻔﺘﺘ
ﺔﻴﺴﻴﺌﺭﻝﺍ ﺀﺍﺩﻷﺍ ﺕﺍﺭﺸﺅﻤ ﺎﻤﺇ ﺎﻬﻴﻠﻋ ﻕﻠﻁﻴ Key Performance Indicators (KPI)
ﺓﺩﻭﺠ ﺕﺍﺭﺸﺅﻤ ﻭﺃ
ﺀﺍﺩﻷﺍ Quality Performance Indicators (QPI) ﺕﺎﻌﻤﺎﺠﻝﺍ ﻲﻓ ﺔﺴﻴﺌﺭﻝﺍ ﺀﺍﺩﻻﺍ ﺕﺍﺭﺸﺅﻤﺒ ﺩﺼﻘﻴﻭ
ﻭﺃ ﺕﺎﻴﻠﻜ ﻥﻤ ﺔﻌﺒﺎﺘﻝﺍ ﺕﺍﺩﺤﻭﻝﺍ ﺀﺍﺩﺃ ﻭﺃ ﻲﻠﻜﻝﺍ ﺕﺎﻌﻤﺎﺠﻝﺍ ﺀﺍﺩﺃ ﺱﺎﻴﻘﻝ ﺎﻬﻤﺍﺩﺨﺘﺴﺇ ﻡﺘﻴ ﻲﺘﻝﺍ ﺕﺍﺭﺸﺅﻤﻝﺍ ﻙﻠﺘ ﺎﻫﺭﻴﻏ ﻭﺃ ﺕﺍﺩﺎﻤﻋ ﻭﺃ ﺯﻜﺍﺭﻤ ﻭﺃ ﺩﻫﺎﻌﻤ ،
ﻭﺃ ﺔﻴﻤﻜﻝﺍ ﺭﻴﻴﺎﻌﻤﻝﺍ ﻭﺍ ﺕﺍﺭﺸﺅﻤﻝﺍ ﻥﻤ ﺔﻋﻭﻤﺠﻤ ﻥﻋ ﺓﺭﺎﺒﻋ ﻲﻫﻭ
ﺔﻬﺠﻝﺍ ﺀﺍﺩﺃ ﻡﻴﻭﻘﺘ لﺠﺃ ﻥﻤ ﺔﻗﻼﻋ ﺕﺍﺫ ﺔﻴﺠﺭﺎﺨ ﺔﻬﺠ ﻭﺃ ﺔﻬﺠﻝﺍ ﺔﻁﺴﺍﻭﺒ ﺎﻫﺩﻴﺩﺤﺘ ﻡﺘﻴ ﻲﺘﻝﺍ ﺔﻴﻋﻭﻨﻝﺍ ﺔﻴﻔﺼﻭﻝﺍ ﺍﺭﺸﺅﻤﺒ ﺎﻬﺘﻨﺭﺎﻘﻤ ﻡﺘﻴ ﻥﺃ ﻭﺃ ﺱﺎﻴﻘﻝﺍ ﺓﺭﺘﻓ ﺱﻔﻨ ﻲﻓ ﺔﻓﺩﻬﺘﺴﻤﻝﺍ ﺀﺍﺩﻷﺍ ﺕﺎﻴﻭﺘﺴﻤﺒ ﻪﻨﺭﺎﻘﻤ ﺕ
ﺕﺍﻭﻨﺴﻝﺍ ﻲﻓ ﺀﺍﺩﻷﺍ
ﺃ ﺔﻘﺒﺎﺴﻝﺍ ﺔﻝﻭﺒﻘﻤﻝﺍ ﺔﻴﻤﻝﺎﻌﻝﺍ ﺕﺍﺭﺸﺅﻤﻠﻝ ﹰﺎﻘﻓﻭ ﻭﺃ ﻲﻝﺎﻌﻝﺍ ﻡﻴﻠﻌﺘﻝﺍ ﺓﺭﺍﺯﻭ ﺏﻨﺎﺠ ﻥﻤ ﺔﻓﺩﻬﺘﺴﻤﻝﺍ ﺕﺍﺭﺸﺅﻤﻝﺎﺒ ﻭ
ﺓﺩﻴﺠﻝﺍ ﺕﺎﻌﻤﺎﺠﻠﻝ ،
ﺎﻤﻜ
ﺔﻤﺩﻘﺘﻤﻝﺍ ﺕﺎﻌﻤﺎﺠﻝﺎﺒ ﺔﺼﺎﺨﻝﺍ ﺕﺍﺭﺸﺅﻤﻝﺎﺒ ﺎﻬﺘﻨﺭﺎﻘﻤ ﻥﻜﻤﻴ ﺕﺍﺭﺸﺅﻤﻝﺍ ﻩﺫﻫ ﻥﺃ )
ﺓﺩﺌﺎﻘﻝﺍ ( ﻰﻠﻋ ﻑﺭﻌﺘﻝﺍﻭ
ﺔﻴﻌﺠﺭﻤﻝﺍ ﻪﻨﺭﺎﻘﻤﻝﺍ ﺏﻭﻠﺴﻷ ﹰﺎﻘﻓﻭ ﻙﻝﺫﻭ ﻕﻭﺭﻔﻝﺍ benchmarking
،
ﻥﻴـﻌﺘﻴ ﻪـﻨﺇ لﺒ ،ﺕﺤﺒﻝﺍ ﺩﻴﻠﻘﺘﻝﺍ ﻭﺃ ﺓﺩﺩﺤﻤﻝﺍ ﺏﻝﺍﻭﻘﻝﺍ ﻭﺃ ﻁﻴﻤﻨﺘﻠﻝ ﹰﻻﺎﺠﻤ ﺱﻴﻝ لﺎﺠﻤﻝﺍ ﺍﺫﻫ ﻥﺇ ،ﺔﻤﺎﻋ ﺓﺭﻭﺼﺒﻭ ﺔـﻌﻴﺒﻁ ﻊـﻤ ﺏﺴﺎﻨﺘﺘ ﻰﺘﻝﺍ ﺕﺍﺭﺸﺅﻤﻝﺍ ﺔﻏﺎﻴﺼ ﺕﺍﺩﺤﻭ ﻥﻤ ﻙﻝﺫ ﺭﻴﻏ ﻭﺃ ﺩﻬﻌﻤ ﻭﺃ ﺔﻴﻠﻜ ﻭﺃ ﺔﻌﻤﺎﺠ لﻜ ﻰﻠﻋ ﺱﺎﻴﻘﻝﺍ ﻙﻝﺫ ﻥﻤ ﻑﺩﻬﻝﺍﻭ ﺱﺎﻴﻘﻠﻝ ﻊﻀﺨﺘ ﻰﺘﻝﺍ ﺎﻬﻝﺎﻤﻋﺃ .
-2 ﺍﺩﻷﺍ ﺕﺍﺭﺸﺅﻤ ﺀﺎﻨﺒ ﺔﻴﻠﻤﻋ ﻥﺇ ﺔﻴﺴﻴﺌﺭﻝﺍ ﺀ
(KPI) ﻡـﺜ ﻥﻤﻭ ﺎﻫﺩﺍﺩﻋﻹ ﻪﻴﺼﺼﺨﺘ ﺔﻴﻓﺭﺤﻭ ﹰﺎﻴﻓﺎﻜ ﹰﺎﺘﻗﻭ ﻡﺯﻠﺘﺴﺘ
ﻥـﻤ ﻻﺇ ﻡﺘﺘ ﻥﺃ ﻥﻜﻤﻴ ﻻ ﺀﺍﺩﻷﺍ ﺕﺍﺭﺸﺅﻤ ﻥﻤ ﺭﻴﺜﻜﻓ ،ﺎﻬﻴﻓ ﺔﻴﻗﻭﺜﻭﻤﻝﺍﻭ ﺔﻴﺩﺎﻤﺘﻋﻻﺍ ﺭﻓﺍﻭﺘ ﻥﻤ ﺩﻜﺄﺘﻠﻝ ﺎﻫﺭﺎﺒﺘﺨﺍ ﻕﺩﺼـﻝﺍ ﺎـﻬﺒ ﺭﻓﺍﻭﺘﻴ ﻥﺃﻭ ﺱﺎﻴﻘﻝﺍ لﺠﺃ ﻥﻤ ﺕﺎﻨﺎﻴﺒﻝﺍ ﻊﻤﺠ ﺕﺍﻭﺩﺃ ﻡﻴﻤﺼﺘﻝ ﺔﻴﻠﻤﻋ ﺕﺎﺴﺍﺭﺩ لﻼﺨ validity
ﻝﺍﻭ ﺕﺎﺒﺜ reliability ﺎﻬﺠﺌﺎﺘﻨ ﻰﻓﻭ ﺱﺎﻴﻘﻝﺍ ﺕﺍﻭﺩﺃ ﻰﻓ ﺔﻴﻗﺍﺩﺼﻤﻝﺍﻭ ﺔﻘﺜﻝﺍ ﺭﺼﻨﻋ ﺭﻓﺍﻭﺘﻴﻝ ﻙﻝﺫﻭ
.
-3 ﻰﻝﺇ ﺏﺎﺴﻨﺘﻝ ﺎﻴﻠﻌﻝﺍ ﺓﺭﺍﺩﻹﺍ ﺔﻁﺴﺍﻭﺒ ﺎﻫﺩﺍﺩﻋﺇ ﻰﻠﻋ ﹰﺍﺩﺎﻤﺘﻋﺇ ﺀﺍﺩﻷﺍ ﺕﺍﺭﺸﺅﻤ ﻕﻴﺒﻁﺘﻭ ﺩﺍﺩﻋﺇ ﺕﻻﻭﺎﺤﻤ ﻥﻤ ﺭﻴﺜﻜ
ﺔﻔﻠﺘﺨﻤﻝﺍ ﺕﺍﺩﺤﻭﻠﻝ لﻔﺴﺃ top-down
ﺔﻜﺭﺎﺸﻤﻝﺍ ﺓﺭﻭﺭﻀﻭ ﺔﻴﻤﻫﻷ ﻙﻝﺫﻭ ،لﺸﻔﻝﺍ ﺎﻬﺒﻴﺼﻨ ﻥﻭﻜﻴ ﻰﻓ ﺭﺍﻭﺤﻝﺍﻭ
ﺕﺍﺭﺸﺅﻤﻝﺍ ﻙﻠﺘ ﺭﺍﺭﻗﺇﻭ ﺀﺎﻨﺒ ﺔﻴﻠﻤﻋ .
-4 ﺭﺸﺅﻤ ﻰﻠﻋ ﺯﻴﻜﺭﺘﻝﺍ ﻥﺇ /
ﺔـﺤﻨﺎﻤ ﺔﻴﻤﻭﻜﺤ ﺕﺎﻬﺠ ﻥﻤ ﻯﻭﻨﺴﻝﺍ ﻰﻝﺎﻤﻝﺍ ﻡﻋﺩﻝﺍ ﻰﻠﻋ لﻭﺼﺤﻠﻝ ﺔﻨﻴﻌﻤ ﺕﺍﺭﺸﺅﻤ
ﹰﺎﺒﻠـﺴ ﻙﻝﺫ ﺭﺜﺅﻴ ﻰﻝﺎﺘﻝﺎﺒﻭ ﺕﺍﺭﺸﺅﻤﻝﺍ ﻙﻠﺘﺒ ﺔﻁﺒﺘﺭﻤﻝﺍ ﺔﻁﺸﻨﻷﺍ ﻰﻠﻋ ﹰﺎﻨﻴﻌﻤ ﹰﺍﺯﻴﻜﺭﺘ ﻭﺃ ﹰﺎﺤﺎﺠﻨ ﻕﻘﺤﻴ ﻥﺃ ﻥﻜﻤﻴ ﺃ ﺕﻻﺎﺠﻤ ﻰﻓ ﺀﺍﺩﻷﺍ ﺕﺎﻴﻭﺘﺴﻤ ﻰﻠﻋ ﺔﻤﺎﻫ ﻯﺭﺨﺃ ﺔﻁﺸﻨ
. ﺔـﻜﻠﻤﻤﻝﺍ ﺎﻬﻨﻤ لﻭﺩﻝﺍ ﺽﻌﺒ ﻙﻝﺫ ﻰﻠﻋ ﺔﻠﺜﻤﻷﺍ ﻥﻤﻭ
ﻭـﻫﻭ ﺩﺤﺍﻭ ﻰﺴﺎﺴﺃ ﺭﺸﺅﻤ ﻰﻠﻋ ﺕﺎﻌﻤﺎﺠﻠﻝ ﻯﻭﻨﺴﻝﺍ ﻡﻋﺩﻝﺍ ﺕﺎﺼﺼﺨﻤ ﻊﻴﺯﻭﺘ ﻰﻓ ﺩﻤﺘﻌﺘ ﺎﻴﻝﺍﺭﺘﺴﺃﻭ ﺓﺩﺤﺘﻤﻝﺍ ﺕﺍﺭﺸﺅﻤ ﻥﻤ ﻙﻝﺫ ﺭﻴﻏ ﻥﻭﺩ ﻪﺠﺘﺍﻭﻨﻭ ﺔﻌﻤﺎﺠﻝﺎﺒ ﻡﺘﻴ ﻯﺫﻝﺍ ﻰﻤﻠﻌﻝﺍ ﺙﺤﺒﻝﺍ ﺭﺍﺩﻘﻤ .
ﺱﺎﻴﻗ ﺭﺸﺅﻤ ﻥﺃ ﻰﻨﻌﻴ ﺍﺫﻫﻭ
ﻭ ﻡﺘﻴ ﻰﺴﻴﺌﺭﻝﺍ ﺀﺍﺩﻷﺍ ﺔﻌﻤﺎﺠﻝﺍ ﺝﺭﺎﺨ ﻥﻤ ﻪﺴﺎﻴﻗﻭ ﻪﻌﻀ
.
-5 ﺔﻏﺎﻴـﺼ ﻡﺘـﻴ ﺕﺎﻴﻻﻭﻝﺍ لﺜﻤ لﻭﺩﻝﺍ ﺽﻌﺒ ﻰﻓ ﻪﻨﺃ ﻰﻝﺇ ﺕﺎﺒﺎﺘﻜﻝﺍ ﻥﻤ ﺭﻴﺜﻜ ﺭﻴﺸﺘ ﺔﻘﺒﺎﺴﻝﺍ ﺓﺭﻘﻔﻝﺍ ﺭﺍﺭﻏ ﻰﻠﻋﻭ ﺱﻝﺎـﺠﻤ ﻭﺃ ﺕﺎﻴﻌﻤﺠ ﻕﻴﺭﻁ ﻥﻋ ﻯﺭﺨﻷﺍ ﻰﻝﺎﻌﻝﺍ ﻡﻴﻠﻌﺘﻝﺍ ﺕﺎﺴﺴﺅﻤ ﻭﺃ ﺕﺎﻌﻤﺎﺠﻠﻝ ﺔﻴﺴﻴﺌﺭﻝﺍ ﺀﺍﺩﻷﺍ ﺕﺍﺭﺸﺅﻤ ﻘﻁﻨﻤﻝﺍ ﻯﻭﺘﺴﻤ ﻭﺃ ﻰﻨﻁﻭﻝﺍ ﻯﻭﺘﺴﻤﻝﺍ ﻰﻠﻋ ﺓﺩﻴﺎﺤﻤﻭ ﺔﺼﺼﺨﺘﻤ ﻭﺃ ﺔـﻴﻻﻭﻠﻝ ﺔـﻌﺒﺎﺘ ﺕﺎﺌﻴﻫ ﻙﻝﺫ ﻥﻴﺒ ﻥﻤﻭ ،ﺔ
ﺀﺍﺩﻷﺍ ﺕﺎﻴﻭﺘﺴﻤﺒ ﺀﺎﻘﺘﺭﻻﺍ ﻥﻤ ﺩﻜﺄﺘﻝﺍﻭ ﻰﻝﺎﻌﻝﺍ ﻡﻴﻠﻌﺘﻝﺍ ﺕﺎﺴﺴﺅﻤ ﺀﺍﺩﺃ ﺕﺎﻴﻭﺘﺴﻤ ﺱﺎﻴﻗ ﻑﺩﻬﺒ ﻡﻴﻠﻗﻹﺍ .
ﺓﺩـﺤﺍﻭ ﺔﻘﻁﻨﻤ ﻰﻓ ﻥﻭﻜﺘ ﻥﺄﻜ ﺔﻨﻴﻌﻤ ﻥﻭﺎﻌﺘ ﺕﺎﻴﻗﺎﻔﺘﺍ ﺎﻬﻌﻤﺠﺘ ﻰﺘﻝﺍ ـ ﺕﺎﻌﻤﺎﺠﻝﺍ ﺽﻌﺒ ﻡﻭﻘﺘ ﺭﺨﺁ ﺏﻭﻠﺴﺄﻜﻭ ﺤﻝﺍﻭ ﺔﻜﺭﺎﺸﻤﻝﺍ ﺩﻌﺒ ﺀﺍﺩﻷﺍ ﺕﺍﺭﺸﺅﻤ ﺀﺎﻨﺒﺒ ـ ﻥﻤ ﺓﺩﺎﻔﺘﺴﻻﺍﻭ ﺎﻬﻘﻴﺒﻁﺘﺒ ﻡﻭﻘﺘ ﻡﺜ ﺎﻬﻗﺩﺼﻭ ﺎﻬﺘﺩﻭﺠ لﺠﺃ ﻥﻤ ﺭﺍﻭ
ﺎﻬﺠﺌﺎﺘﻨ .
-6 ﺭـﻴﻏ ﻰﻠﻋ ﻥﻜﻝﻭ ﺭﻴﻴﻐﺘﻠﻝ ﻊﻀﺨﺘ ﻻ ﺓﺩﻤﺎﺠ ﺔﻴﻠﻤﻋ ﺎﻬﻨﺄﺒ ﻡﺴﺘﺘ ﻻ ﺀﺍﺩﻷﺍ ﺕﺍﺭﺸﺅﻤ ﻡﺍﺩﺨﺘﺴﺍﻭ ﺀﺎﻨﺒ ﺔﻴﻠﻤﻋ ﻥﺇ ﺓﺩﺤﻭ ﻭﺃ ﺓﺭﺍﺩﺇ ﺩﻭﺠﻭ ﺭﻤﻷﺍ ﺏﻠﻁﺘﻴ ﻰﻝﺎﺘﻝﺎﺒﻭ ﻡﻴﻭﻘﺘﻝﺍﻭ ﺔﻌﺠﺍﺭﻤﻝﺍ ﻰﻝﺇ ﹰﺎﻤﺌﺍﺩ ﻊﻀﺨﺘ ﻥﺃ ﺏﺠﻴ ﺔﻴﻠﻤﻋ ﻰﻫ ﻙﻝﺫ ﻤﻴﻅﻨﺘ ﻡﻴﻭﻘﺘﻝﺍﻭ ﺱﺎﻴﻘﻝﺍ لﺎﺠﻤ ﻰﻓ ﻥﻭﻴﻓﺍﺭﺘﺤﺇ ﻥﻭﺼﺼﺨﺘﻤ ﺎﻬﺒ لﻤﻌﻴ ﺔﺼﺼﺨﺘﻤ ﺔﻴ .
-7 ﻰـﻓ ﻕـﻠﻁﻨﺘ ﻥﺃ ﺏﻠﻁﺘﻴ ﺔﻴﺴﻴﺌﺭﻝﺍ ﺀﺍﺩﻷﺍ ﺕﺍﺭﺸﺅﻤ ﺔﻁﺴﺍﻭﺒ ﺕﺎﻌﻤﺎﺠﻝﺎﺒ ﺀﺍﺩﻷﺍ ﺱﺎﻴﻘﻝ ﻡﺎﻅﻨ ﻊﻀﻭ ﺔﻴﻠﻤﻋ ﻥﺇ
ﻥﻭﻓﺭﺘﺤﻤ ﻥﻭﻴﺼﺎﺼﺘﺨﺇ ﺀﺍﺭﺒﺨ ﺩﻭﺠﻭ ﺭﺎﻁﺇ professional experts
ﺕﺍﺩﺎـﻬﺘﺠﺍ ﻰﻠﻋ ﺔﻴﻠﻤﻌﻝﺍ ﻡﻭﻘﺘ ﻻﺃﻭ
،ﺭﻴﻐﻝﺍ ﻥﻤ ﺓﺭﺎﻌﺘﺴﺍﻭ ﺎـﻬﻝ ﺭﻓﺍﻭـﺘﻴ ﻥﺃﻭ ،ﺔﻴﻋﻭـﻀﻭﻤ ﺱﺴﺃﻭ ﺩﻋﺍﻭﻗ ﺭﺎﻁﺇ ﻰﻓ ﻡﺘﺘ ﻥﺃﻭ ﺩﺒﻻ ﺔﻴﻠﻤﻌﻝﺍ ﻩﺫﻬﻓ
ﺫﻴﻔﻨﺘﻝﺍﻭ ﺭﺎﻴﺘﺨﻻﺍ ﻰﻓ ﺔﻜﺭﺎﺸﻤﻝﺍﻭ ﻁﺎﺒﻀﻨﻻﺍ .
-8 ﻰﻓ لﺼﺘ ﺩﻗﻭ ، ﻲﻔﺼﻭ ﻰﻋﻭﻨ ﻭﻫ ﺎﻤﻭ ﻰﻤﻜ ﻭﻫ ﺎﻤ ﻥﻴﺒ ﺎﻬﺘﻭﺎﻔﺘﻭ ﺎﻫﺩﺩﻌﺘ ﻰﻝﺇ ﺀﺍﺩﻷﺍ ﺕﺍﺭﺸﺅﻤ ﺭﺼﺤ ﺭﻴﺸﻴ
ﻼﻝ ﻰﻘﻴﻘﺤ ﺩﻬﺠ لﺫﺒ ﻥﻤ ﺩﺒﻻﻭ ،ﺭﺸﺅﻤ ﻪﺌﺎﻤ ﻥﻋ ﺩﻴﺯﻴ ﺎﻤ ﻰﻝﺇ ﺎﻬﻋﻭﻤﺠﻤ ﺔﻤﺀﺍﻭﻤﻝ ﺎﻬﻌﻴﻭﻁﺘ ﻭﺃ ﺎﻬﺘﻴﺒ ﻥﻤ ﺭﺎﻴﺘﺨ
ﻻ ﺩـﻗ ﺕﺍﺭﺸﺅﻤﻝﺍ ﺩﺩﻋ ﺓﺩﺎﻴﺯ ﻥﺃ ﺓﺎﻋﺍﺭﻤ ﻊﻤ ،ﻯﺭﺨﺃ ﺕﺍﺭﺸﺅﻤ ﻰﻝﺇ لﺼﻭﺘﻝﺍ ﻭﺃ ﺔﻴﻠﻜﻝﺍ ﻭﺃ ﺔﻌﻤﺎﺠﻝﺍ ﻑﻭﺭﻅ ﻕـﻴﺒﻁﺘﻠﻝ ﻼﺒﺎـﻗﻭ ﺀﺍﺩﻷﺍ ﻰﻠﻋ ﹰﻻﺍﺩ ﻥﻭﻜﻴ ﺎﻬﻨﻤ ﺩﻭﺩﺤﻤ ﺩﺩﻋ ﺀﺎﻘﺘﻨﺍ ﻭﺃ ﺭﺎﻴﺘﺨﺍ ﺏﺠﻴ ﻥﻜﻝﻭ ،ﺎﻬﺘﺀﺎﻔﻜ ﻰﻠﻋ لﺩﻴ لﺎﻌﻔﻝﺍ .
-9 ﺨﺍ ﻰﻓ ﺔﻴﻤﻫﻷﺍ ﺕﺍﺫ ﻁﺎﻘﻨﻝﺍ ﻥﻤ ﻥﺇ ﺔـﻴﺭﺍﺩﻹﺍ ﺔﻴﺤﺎﻨﻝﺍ ﻥﻤ ﺎﻬﺘﻴﻌﺒﺘﻭ ﺔﻌﻤﺎﺠﻝﺍ ﺔﻴﺭﺤ ﻯﺩﻤ ﺀﺍﺩﻷﺍ ﺕﺍﺭﺸﺅﻤ ﺭﺎﻴﺘ
ﺕﺎـﻌﻤﺎﺠﻝﺍ ﻥـﻋ ﺭﻴﺒﻜ لﻜﺸﺒ ﻑﻠﺘﺨﺘ ﺔﺼﺎﺨﻝﺍ ﺕﺎﻌﻤﺎﺠﻝﺎﻓ ،ﻙﻝﺫﻝ ﹰﺎﻘﻓﻭ ﺀﺍﺩﻷﺍ ﺕﺍﺭﺸﺅﻤ ﻑﻠﺘﺨﺘ ﺫﺇ ،ﺔﻴﻝﺎﻤﻝﺍﻭ ﺔﻴﺭﺤﻝﺍ ﻥﻤ ﺭﻴﺜﻜﺒ ﻊﺘﻤﺘﺘ ﺔﻴﻤﻭﻜﺤ ﺕﺎﻌﻤﺎﺠ ﺎﻬﻨﻭﻜ ﻰﻓ ﻑﻠﺘﺨﺘ ﻩﺫﻫﻭ ،ﺔﻴﻤﻭﻜﺤﻝﺍ )
ﺔـﻴﺯﻴﻠﺠﻨﻹﺍ ﺕﺎﻌﻤﺎﺠﻝﺍ (
ﻭﺃ
ﺍ ﺕﺎﻌﻤﺎﺠﻝﺍ ﺕﺎﻤﻴﻠﻌﺘﻝﺍﻭ ﺢﺌﺍﻭﻠﻝﺎﺒ ﺓﺩﻴﻘﻤﻝﺍ ﺔﻴﻤﻭﻜﺤﻝ
. لـﻤﺍﻭﻌﻝﺍ ﺔﺤﺎﺴـﻤ ﺩﺍﺩﺯﺘ ﺕﺎﻌﻤﺎﺠﻝﺍ ﻥﻤ ﺭﻴﺨﻷﺍ ﻉﻭﻨﻝﺍﻭ
ﺎﻬﻴﻓ ﻡﻜﺤﺘﻝﺍ ﺎﻬﻨﻜﻤﻴ ﻻ ﻰﺘﻝﺍ ﺀﺍﺩﻷﺍ ﻰﻠﻋ ﺓﺭﺜﺅﻤﻝﺍ .
ﻪﺒﺴﻨ ﹰﺎﻤﺍﺩﺨﺘﺴﺇ ﺏﺴﻨﻝﺍ ﺭﺜﻜﺃ ﻥﻤ ،لﺎﺜﻤﻝﺍ لﻴﺒﺴ ﻰﻠﻌﻓ )
ﺏﻼـﻁﻝﺍ ﻰـﻝﺇ ﺱﻴﺭﺩﺘﻝﺍ ﺔﺌﻴﻫ ﻭﻀﻋ (
ﻰـﻓ ﻥﻭـﻜﺘﻓ
ﺀﺍﺩﺄﺒ ﻁﺎﺒﺘﺭﺍﻭ ﺔﻝﻻﺩ ﺎﻬﻝ ﺔﺼﺎﺨﻝﺍ ﺕﺎﻌﻤﺎﺠﻝﺍ ﻥﻴﻴﻌﺘ ﺭﺍﺭﻗ ﺫﺎﺨﺘﺍ ﻰﻓ ﺎﻬﺘﻴﺭﺤﻝ ﺔﺠﻴﺘﻨ ﺔﻴﻠﻜﻝﺍ ﻭﺃ ﺔﻌﻤﺎﺠﻝﺎﺒ ﺓﺭﺍﺩﻹﺍ
ﻪـﺤﻴﺘﺘ ﺎـﻤ ﻰﻠﻋ ﻑﻗﻭﺘﺘ ﺔﺒﺴﻨﻝﺍ ﻩﺫﻫ ﻥﺈﻓ ﺔﻴﻤﻭﻜﺤﻝﺍ ﺕﺎﻴﻠﻜﻝﺍ ﻭﺃ ﺕﺎﻌﻤﺎﺠﻝﺍ ﻰﻓ ﺎﻤﻨﻴﺒ ،ﺱﻴﺭﺩﺘﻝﺍ ﺔﺌﻴﻫ ﺀﺎﻀﻋﺃ ﺹﺼﺨﻴ ﺎﻤ ﻰﻠﻋ ﻙﻝﺫ ﻑﻗﻭﺘﻝ ﹰﺍﺭﻅﻨ ﻥﻴﺜﻌﺘﺒﻤﻝﺎﺒ ﺔﺼﺎﺨﻝﺍ ﺔﺒﺴﻨﻝﺎﺒ ﻁﺒﺘﺭﻴ ﺍﺫﻫﻭ ،ﻑﺌﺎﻅﻭﻝﺍ ﻥﻤ ﹰﺎﻴﻭﻨﺴ ﺓﺭﺍﺯﻭﻝﺍ ﻭﺃ ﺔﻌﻤﺎﺠﻠﻝ ﻥﻴﺭﻀﺎﺤﻤﻝﺍ ﻭﺃ ﻥﻴﺩﻴﻌﻤﻝﺍ ﻑﺌﺎﻅﻭ ﻥﻤ ﺔﻴﻠﻜﻝﺍ
. ﺩﺩـﻌﺒ ﺔـﺼﺎﺨﻝﺍ ﺏﺴـﻨﻝﺍ لﺍﻭـﻨﻤﻝﺍ ﺱﻔﻨ ﻰﻠﻋﻭ
ﺏﺒﺴﻝﺍ ﺱﻔﻨ ﻰﻝﺇ ﻙﻝﺫ ﻊﺠﺭﻴ ﺙﻴﺤ ﺏﻼﻁﻝﺍ ﻰﻝﺇ ﻥﻴﻴﺭﺍﺩﻹﺍ .
ـ ﺔـﻴﻤﻭﻜﺤﻝﺍ ﺕﺎﻌﻤﺎﺠﻠﻝ ﺔﺒﺴﻨﻝﺎﺒ ﺍﺫﻫﻭ ـ ﹰﺎﻴﻝﺎﻤﻭ ﹰﺎﻴﺭﺍﺩﺇ ﺎﻬﺘﻴﻌﺒﺘﻭ ﺔﻌﻤﺎﺠﻝﺍ ﺔﻌﻴﺒﻁﻝ ﹰﺎﻘﻓﻭ ﻪﻨﺈﻓ ،ﺔﻤﺎﻋ ﺓﺭﻭﺼﺒﻭ ﻓ ﺔﻝﺍﺩﻝﺍ ﺕﺍﺭﺸﺅﻤﻝﺍ ﺩﻴﺩﺤﺘ ﻡﺘﻴ ﻥﺃ ﺏﺠﻴ ﺕﺍﺭﺸﺅﻤﻝﺍ ﺩﺎﻌﺒﺘﺴﺍ لﻼﺨ ﻥﻤ ﺕﺎﻌﻤﺎﺠﻝﺍ ﻙﻠﺘﻝ ﺔﺒﺴﻨﻝﺎﺒ ﺀﺍﺩﻷﺍ ﻰﻠﻋ ﹰﺎﻴﻠﻌ
ﻥﺃﻭ ،ﺎـﻬﺒ ﺭﺍﺭـﻘﻝﺍ ﺫﺎﺨﺘﺍ ﺔﻴﻠﻤﻋ ﻭﺃ ﺓﺭﺍﺩﻹﺍ ﺔﻁﻠﺴ ﺝﺭﺎﺨ ﻊﻘﺘ ﺎﻬﻨﻷ ﹰﺍﺭﻅﻨ ﺎﻬﻴﻓ ﻡﻜﺤﺘﻝﺍ ﺓﺭﺍﺩﻺﻝ ﻥﻜﻤﻴ ﻻ ﻰﺘﻝﺍ ﺎﻬﻴﻓ ﺓﺭﺍﺩﻹﺍ ﻡﻜﺤﺘ ﻥﻜﻤﻴ ﻰﺘﻝﺍ لﻤﺍﻭﻌﻝﺎﺒ ﻁﺒﺘﺭﺘ ﻰﺘﻝﺍ ﺕﺍﺭﺸﺅﻤﻝﺍ ﺩﻴﺩﺤﺘ ﺭﺼﺘﻘﻴ .
-10 ﻠﻜﻝﺍ ﻭﺃ ﺔﻌﻤﺎﺠﻝﺍ ﺕﻨﺎﻜ ﺍﺫﺇ ﻙﺎﻨﻫ ﻥﻭﻜﺘ ﻻ ﺭﻤﻷﺍ ﺏﻝﺎﻏ ﻰﻓ ﻪﻨﺈﻓ ،ﺔﻝﺎﻌﻓ ﺔﻴﺠﻴﺘﺍﺭﺘﺴﺇ ﺔﻁﺨ ﺩﺍﺩﻋﺈﺒ ﺕﻤﺎﻗ ﺩﻗ ﺔﻴ
ﻥﺃ ﻰﻝﺇ ﹰﺎﺴﺎﺴﺃ ﻙﻝﺫ ﻊﺠﺭﻴﻭ ،ﹰﺍﺭﺍﺭﻜﺘ ﻩﺩﻭﺠﻭ ﺭﺍﺭﻗﺇ لﺎﺤ ﻰﻓ لﻜﺸﻴﺴ ﻙﻝﺫ ﻥﻷ ﺀﺍﺩﻷﺍ ﺕﺍﺭﺸﺅﻤ ﺔﻴﺒﻝﺎﻐﻝ ﺔﺠﺎﺤ ﺩﻷﺍ ﺱﺎﻴﻘﻝ ﺕﺍﺭﺸﺅﻤ ﻊﻀﻭ لﻼﺨ ﻥﻤ ﻡﻴﻭﻘﺘﻝﺍﻭ ﺔﻌﺒﺎﺘﻤﻝﺍ ﻰﻫ ﺔﻴﺠﻴﺘﺍﺭﺘﺴﻹﺍ ﺔﻁﺨﻝﺍ ﻰﻓ ﺔﻤﺎﻬﻝﺍ لﺤﺍﺭﻤﻝﺍ ﺩﺤﺃ ﺀﺍ
ﺎﻬﻤﺎﻬﻤﻭ ﺔﻁﺨﻠﻝ ﺔﺒﺴﻨﻝﺎﺒ ﺯﺎﺠﻨﻻﺍ ﻯﺩﻤ ﻰﻠﻋ ﻑﺭﻌﺘﻝﺍ ﻰﻝﺎﺘﻝﺎﺒﻭ .
ﺔﻴﺠﻴﺘﺍﺭﺘـﺴﻻﺍ ﺔﻁﺨﻝﺍ ﻰﻓ ﻙﻝﺫ ﺩﻭﺠﻭ ﻥﻭﺩﺒﻭ
ﹰﻼﻠﺨﻭ ﹰﺍﺭﻭﺼﻗ لﻜﺸﻴ ﻙﻝﺫ ﻥﺈﻓ ﺔﻴﻠﻜﻝﺍ ﻭﺃ ﺔﻌﻤﺎﺠﻠﻝ .
ﺓﻭﺠﻓ لﺜﻤﻴ ﺔﻋﻭﻀﻭﻤﻝﺍ ﺔﻴﺠﻴﺘﺍﺭﺘﺴﻻﺍ ﺔﻁﺨﻝﺍ ﻥﻋ ﹰﺍﺩﻴﻌﺒ ﺀﺍﺩﻸﻝ ﺕﺍﺭﺸﺅﻤ ﺔﻏﺎﻴﺼ ﻥﺈﻓ ﺭﺎﻁﻹﺍ ﺍﺫﻫ ﻰﻓﻭ ﺩﺤﺃﻭ
ﺘﻠﻝ ﺔﺒﺴﻨﻝﺎﺒ لﻠﺨﻝﺍ ﻁﺎﻘﻨ ﻲﺠﻴﺘﺍﺭﺘﺴﻻﺍ ﻁﻴﻁﺨ
.
-11 ﻭﺃ ﻡﻴـﻘﻝﺍ ﻕﻴﺒﻁﺘ ﺎﻬﻨﻤﻭ ﻪﺘﺩﻭﺠﻭ ﺀﺍﺩﻷﺍ ﻰﻠﻋ ﻑﺭﻌﺘﻠﻝ ﺔﻔﻠﺘﺨﻤ ﺏﻴﻝﺎﺴﺃ ﺝﺭﺎﺨﻝﺎﺒ ﺕﺎﻴﻠﻜﻝﺍﻭ ﺕﺎﻌﻤﺎﺠﻝﺍ ﻕﺒﻁﺘ لﺎـﺠﻤ ﻰﻓ ﺎﻬﻘﻴﺒﻁﺘ ﺃﺩﺒ ﻰﺘﻝﺍﻭ ﺓﺩﻭﺠﻝﺍﻭ ﺔﻴﻋﻭﻨﻠﻝ ﺔﻴﻨﻁﻭﻝﺍ ﺔﻴﺭﻴﺩﻘﺘﻝﺍ ﺝﺩﻴﺭﺩﻝﺎﺒ ﻡﻝﻭﻜﻝﺎﻤ ﺓﺯﺌﺎﺠﻝ ﻊﺒﺴﻝﺍ ﺕﺎﺌﻔﻝﺍ ﻡﺎﻋ ﻰﻓ ﻰﻝﺎﻌﻝﺍ ﻡﻴﻠﻌﺘﻝﺍ ﻡ1999
. ﺎﺌﻔﻝﺍ ﻭﺃ ﻡﻴﻘﻝﺍ ﻩﺫﻫﻭ ـ ﻰﺠﻴﺘﺍﺭﺘﺴﻻﺍ ﻁﻴﻁﺨﺘﻝﺍ ـ ﺓﺩﺎﻴﻘﻝﺍ لﻤﺸﺘ ﺔﻴﺴﻴﺌﺭﻝﺍ ﺕ
ﺔﺌﻴﻬﻝﺍ ﻰﻠﻋ ﺯﻴﻜﺭﺘﻝﺍ ـ ﺎﻬﺘﺴﺍﺭﺩﻭ ﺎﻬﻠﻴﻠﺤﺘﻭ ﺕﺎﻤﻭﻠﻌﻤﻝﺍ ﺓﺭﺍﺩﺇ ـ ﻕﻭﺴﻝﺍﻭ ﻥﻴﻴﻨﻌﻤﻝﺍﻭ ﺏﻼﻁﻝﺍ ﻰﻠﻋ ﺯﻴﻜﺭﺘﻝﺍ ﻰﻤﻴﻅﻨﺘﻝﺍ ﺀﺍﺩﻷﺍ ﺞﺌﺎﺘﻨ ـ ﺕﺎﻴﻠﻤﻌﻝﺍ ﺓﺭﺍﺩﺇ ـ ﻥﻴﻔﻅﻭﻤﻝﺍﻭ ﺔﻴﺴﻴﺭﺩﺘﻝﺍ .
ﻯﺭﺨﺃ لﻤﺍﻭﻋ ﺕﺎﺌﻔﻝﺍ ﻩﺫﻫ ﻥﻤ ﻊﺒﻨﻴﻭ
ﺍ ﻩﺫﻫ ﺏﻨﺎﺠ ﻰﻝﺇﻭ ،ﺔﻴﻋﺭﻓ ﻰـﻓ ﺎـﻬﻘﻴﺒﻁﺘ ﻡﺘﻴ ﻰﺘﻝﺍ ﻯﺭﺨﻷﺍ ﺯﺌﺍﻭﺠﻝﺍ ﻥﻤ ﺩﻴﺩﻌﻝﺍ ﺩﺠﻭﺘ ﺎﻬﺘﺍﺭﺸﺅﻤﻭ ﺓﺯﺌﺎﺠﻝ
ﻰﻝﺎﻌﻝﺍ ﻡﻴﻠﻌﺘﻝﺍ ﺕﺎﺴﺴﺅﻤ ﺀﺍﺩﺃ ﻰﻠﻋ ﻑﺭﻌﺘﻠﻝ لﻭﺩﻝﺍ ﻥﻤ ﺎﻫﺭﻴﻏ ﻰﻓﻭ ﺔﻴﻜﻴﺭﻤﻷﺍ ﺓﺩﺤﺘﻤﻝﺍ ﺕﺎﻴﻻﻭﻝﺍ .
-12 ﺔﺼﺎﺨﻝﺍ ﺔﻴﻠﻴﺼﻔﺘﻝﺍ ﻑﺍﺩﻫﻸﻝ ﺎﺴﺎﻜﻌﻨﺍ ﻥﻭﻜﺘﻭ ﺀﺍﺩﻷﺍ ﺱﺎﻴﻗ ﺕﺍﺭﺸﺅﻤ ﻁﺒﺘﺭﺘ ﻥﺃ ﺔﻴﻤﻫﻷﺍ ﺕﺍﺫ ﺕﺎﻴﻭﻝﻭﻷﺍ ﻥﻤ
ﻙﻝﺫﻭ ﺔﻬﺠﻝﺎﺒ ﻋ
ﺱﺎﻴﻘﻠﻝ ﺓﺩﺩﺤﻤﻝﺍ ﺔﻴﻨﻤﺯﻝﺍ ﺓﺭﺘﻔﻝﺍ ﻥ .
ﺕﺎﺴﻴﺭﺤ ﺱﺎﻴﻝﺇﻭ ،ﺩﻴﺠﻤ ﻥﺴﻭﺴﻭ ،ﺝﺎﺤﻝﺍ لﺼﻴﻓ ﻩﺩﻋﺃ ﺎﻤﻝ ﹰﺎﻘﻓﻭﻭ )
ﺹ ﺹ ،
2008-
5(
7ﺔﻴـﺴﺎﺴﻷﺍ ﺭـﺼﺎﻨﻌﻝﺍ ﺔـﻌﺠﺍﺭﻤ ﻰـﻠﻋ ﻡﻴﻭﻘﺘﻝﺍ ﺔﻴﻠﻤﻋ ﺯﻜﺭﺘ ﻪﻨﺃ ﺔﻴﺒﺭﻌﻝﺍ ﺕﺎﻌﻤﺎﺠﻝﺍ ﺩﺎﺤﺘﺍ ﺢﻀﻭﻴ ﺔﺴﺴﺅﻤﻝﺍ ﺀﺍﺩﺃ ﺓﺩﻭﺠﻝ ﻲﺌﺎﻬﻨﻝﺍ ﻡﻴﻭﻘﺘﻝﺍ ﺔﻌﻤﺘﺠﻤ ﻥﻭﻜﺘ ﻲﺘﻝﺍ ﺎﻬﺘﻻﺎﺠﻤﻭ ﺔﺴﺴﺅﻤﻠﻝ ﺎـﻬﺠﻤﺍﺭﺒﻭ
. ﻩﺫـﻫﻭ
ﻲﻫ ﺭﺼﺎﻨﻌﻝﺍ :
.
1ﺔﻝﺎﺴﺭﻭ ﺔﻴﺅﺭ ﺎﻬﻁﻁﺨﻭ ﺔﺴﺴﺅﻤﻝﺍ ﻑﺍﺩﻫﺃﻭ
.
.
2ﻱﺭﺍﺩﻹﺍ ﻡﻴﻅﻨﺘﻝﺍﻭ ﺓﺩﺎﻴﻘﻝﺍ .
.
3ﺔﻴﺭﺸﺒﻝﺍﻭ ﺔﻴﻨﻘﺘﻝﺍﻭ ﺔﻴﻝﺎﻤﻝﺍ ﺩﺭﺍﻭﻤﻝﺍ .
.
4ﺱﻴﺭﺩﺘﻝﺍ ﺔﺌﻴﻫ ﺀﺎﻀﻋﺃ .
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5ﺔﺒﻠﻁﻝﺍ .
.
6ﺔﻴﺒﻼﻁﻝﺍ ﺕﺎﻤﺩﺨﻝﺍ .
.
7ﺔﻴﺴﺍﺭﺩﻝﺍ ﺞﻫﺎﻨﻤﻝﺍﻭ ﺞﻤﺍﺭﺒﻝﺍ .
.
8ﻲﻤﻠﻌﻝﺍ ﺙﺤﺒﻝﺍ .
.
9ﻊﻤﺘﺠﻤﻝﺍ ﺔﻤﺩﺨ .
ﺩﻷﺍ ﺱﺎﻴﻗﻭ ﻡﻴﻭﻘﺘﻝﺍ ﺕﺍﻭﺩﺃ ﺏﻠﻁﺘﺘﻭ لﻭﻷﺍ ﺏﻭﻠـﺴﻷﺍ ،ﻡﻴﻭﻘﺘﻝﺍ ﺏﻴﻝﺎﺴﺃ ﻥﻤ ﻥﻴﺒﻭﻠﺴﺃ ﻡﺍﺩﺨﺘﺴﺍ ﺀﺍ
ﺓﺩﻴﺩﻋ ﺏﻴﻝﺎﺴﺃﻭ ﺕﺍﻭﺩﺃ ﻲﻋﻭﻨﻝﺍ ﻡﻴﻭﻘﺘﻝﺍ ﻲﻓ ﻡﺩﺨﺘﺴﺘﻭ،ﻲﻤﻜﻝﺍ ﻡﻴﻭﻘﺘﻝﺍ ﻭﻫ ﺭﺨﻵﺍﻭ ﻲﻋﻭﻨﻝﺍ ﻡﻴﻭﻘﺘﻝﺍ ﻭﻫ ﺕﻻﺎـﺤﻝﺍ ﺔـﺴﺍﺭﺩﻭ لﺎـﻤﻋﻷﺍﻭ ﺕﻼﺠﺴـﻝﺍ ﺹـﺤﻓﻭ ﺕﺎﻅﺤﻼﻤﻝﺍﻭ ﺕﻼﺒﺎﻘﻤﻝﺍﻭ ﺕﺎﺸﻗﺎﻨﻤﻝﺍ ﺎﻬﻨﻤ ﺎﻨﻫ ﺯﻴﻜﺭﺘﻝﺍﻭ ،ﺎﻫﺭﻴﻏﻭ ﺕﺎﻨﺎﺒﺘﺴﻻﺍﻭ ﺱﻴﻴﺎﻘﻤﻝﺍﻭ ﺕﺎـﻴﻠﻤﻌﻝﺍﻭ ﺕﻼﺨﺩـﻤﻝﺍ ﺓﺩﻭـﺠ ﻰـﻠﻋ ﺏﺼـﻨﻴ
ﺕﺎﺠﺭﺨﻤﻝﺍﻭ .
ﻡﻴﻭـﻘﺘﻝﺍ ﺢﻴﺘﻴﻭ ،ﺔﻴﻤﻗﺭ ﺓﺭﻭﺼ ﻲﻓ ﻡﺎﻜﺤﻷﺍ ﻊﻀﻭ ﻰﻠﻋ ﻲﻤﻜﻝﺍ ﻡﻴﻭﻘﺘﻝﺍ ﺯﻜﺭﻴ ﻯﺭﺨﺃ ﺔﻴﺤﺎﻨ ﻥﻤﻭ ﺯـﻴﻜﺭﺘﻝﺍ ﻲﻝﺎـﺘﻝﺎﺒﻭ ﺓﺩﺤ ﻰﻠﻋ لﻜ ﺔﻴﻤﻜ ﺔﻴﺤﺎﻨ ﻥﻤ ﺔﺴﺴﺅﻤﻝﺍ ﺀﺍﺩﺃ ﺭﺼﺎﻨﻋ ﻰﻝﺇ ﺔﻗﺩﺒ ﺭﻅﻨﻝﺍ ﻲﻤﻜﻝﺍ
ﺕﺎﺠﺭﺨﻤﻝﺍﻭ ﺕﺎﻴﻠﻤﻌﻝﺍﻭ ﺕﻼﺨﺩﻤﻝﺍ ﺓﺩﻭﺠ ﻰﻠﻋ .
) 9 - (3 ﳏ - ﺔﻣﺪﻘﺘﳌﺍ ﺕﺎﻌﻣﺎﳉﺎﺑ ءﺍﺩﻷﺍ ﺕﺍﺮﺷﺆﻣ ﺕﺎﺳﺭﺎﳑ ﺕﺍﺩﺪ :
ﺔﻴﻝﺎﺤﻝﺍ ﺕﺎﺴﺭﺎﻤﻤﻝﺍ ﻰﻠﻋ ﺕﺍﺩﺩﺤﻤﻭ ﺕﺎﻅﻔﺤﺘ ﺩﺠﻭﺘ ﺔﻤﺎﻋ ﺕﺎـﻌﻤﺎﺠﻝﺎﺒ ﺀﺍﺩﻷﺍ ﺕﺍﺭـﺸﺅﻤ ﻡﻅﻨﻝ
) ﺭﻓﺍﻭـﺘﺘ
ﺔﻴﻜﻴﺭﻤﻷﺍ ﺓﺩﺤﺘﻤﻝﺍ ﺕﺎﻴﻻﻭﻝﺍ ﺕﺎﻌﻤﺎﺠ ﺽﻌﺒ ﻥﻋ ﺕﺎﻴﺒﺩﻷﺍ (
ﻲﻠﻴ ﺎﻤﻜ ﻙﻝﺫﻭ :
-1 ﺕﺎﻨﺎﻴﺒﻝﺍ ﺭﻓﺍﻭﺘ ﺔﻴﺩﻭﺩﺤﻤ ﺃ ﺔﺜﻼﺜ ﻲﻓ ﻥﺃ ﺕﺎﺴﺍﺭﺩﻝﺍ ﺩﺤﺃ ﺕﺭﻬﻅﺃ ﺩﻘﻓ :
ﺎﺒﺭ ﻉ ﺭﺎـﻴﺘﺨﺍ ﻡﺘﻴ ﺔﻴﻜﻴﺭﻤﻷﺍ ﺕﺎﻌﻤﺎﺠﻝﺍ
ﺎﻬﺘﺎﻨﺎﻴﺒ ﺭﻓﺍﻭﺘﺘ ﻲﺘﻝﺍ ﺕﺍﺭﺸﺅﻤﻝﺍ
، ﺕﺎﻨﺎﻴﺒﻝﺍ ﺭﻓﺍﻭﺘﻓ ﻴ
لﺜﻤ ﻗ ﺔـﺼﺎﺨﻝﺍ ﺱﻴﻴﺎـﻘﻤﻠﻝ ﺔﺒﺴﻨﻝﺎﺒ ﺔﺠﺭﺤﻭ ﺔﻴﺴﺎﺴﺃ ﺔﻴﻀ
ﺀﺍﺩﻷﺍ ﺕﺍﺭﺸﺅﻤﺒ .
ﺃﻭ ﺭﺎﺸ ﺕﺎـﻨﺎﻴﺒ ﻊـﻤﺠ ﺕﺎـﻴﻠﻤﻋ ﻲﻓ لﻭﺨﺩﻝﺍ ﻰﻝﺇ ﺭﻁﻀﺘ ﺎﻬﻨﺃ ﺕﺎﻌﻤﺎﺠﻝﺍ ﺱﺎﻤﺨﺃ ﺔﻌﺒﺭﺃ
ﺓﺩﻴﺩﺠ ، ﻠﻝ ﺕﺍﺩﺩﺤﻤ ﻙﻝﺫ ﺏﺒﺴﻴ ﻥﻴﺘﻝﺎﺤﻝﺍ ﻼﻜ ﻲﻓﻭ ﻡﺎﻅﻨ
.
-2 ﺕﺍﺭﺸﺅﻤﻝﺍ ﺩﺍﺩﻋﺃ ﺓﺩﺎﻴﺯﺒ ﻡﺎﻤﺘﻫﻻﺍ :
ﺫﺇ ﺀﺎﻁﺨﻷﺍ ﺩﺤﺃ لﺜﻤﻴ ﺍﺫﻫﻭ ﻥﻤ ﻪﻨﺃ
ﻥـﻤ ﺭﻴﺜﻜ ﺎﻬﻴﻓ ﻊﻘﺘ ﻲﺘﻝﺍ ﺭﻴﺫﺎﺤﻤﻝﺍ
ﻴﻠﻌﺘﻝﺍ ﺕﺎﺴﺴﺅﻤ ﻡ
ﻲﻝﺎﻌﻝﺍ ، ﻴﺭﻓ ﺕﺎﺴﺴﺅﻤﻝﺍ ﻙﻠﺘ ﻊﻘﺘ ﺙﻴﺤ ﺴ
ﺱﺎـﻴﻘﻠﻝ ﺓﺩﻴﺩﻋ ﺕﺍﺭﺸﺅﻤ ﻡﺍﺩﺨﺘﺴﺍ ﻲﻓ ﺔﺒﻏﺭﻠﻝ ﺔ ،
ﺤﺘﻝ ﹰﺎﺤﻀﺍﻭ ﹰﺎﻴﺩﺎﺸﺭﺇ ﹰﺍﺭﺎﻁﺇ ﻊﻀﺘ ﻪﻨﻠﻌﻤ ﺔﺴﺎﻴﺴ ﺩﻭﺠﻭ ﻡﺩﻋ ﻰﻝﺇ ﻊﺠﺭﻴ ﺍﺫﻫﻭ ﺩ
ﺀﺍﺩﻷﺍ ﺕﺍﺭـﺸﺅﻤ ﺭﻴﻭﻁﺘﻭ ﺩﻴ
ﺴﻴﺌﺭﻝﺍ ﺔ . ﺎﻬﺴﺎﻴﻗ ﻡﺘﻴ ﻲﺘﻝﺍ ﺕﺍﺭﺸﺅﻤﻝﺍ ﻡﻫﺃ ﺩﻴﺩﺤﺘﻝ ﺔﻝﺎﻌﻔﻝﺍ ﺔﻜﺭﺎﺸﻤﻠﻝ ﹰﺎﺤﻴﺘﻤ ﺭﺎﻁﻹﺍ ﺍﺫﻫ ﻥﻭﻜﻴ ﻥﺃ ﺏﺠﻴﻭ .
ﺎﻤﺘﻫﻻﺍ ﺏﺠﻴ ﻙﺎﻨﻫﻭ ﻡ
ﻩﺭﺎﻴﺘﺨﺍ ﻥﺴﺤﻭ ﺕﺍﺭﺸﺅﻤﻝﺍ ﻥﻤ ﺏﺴﺎﻨﻤﻝﺍ ﺩﺩﻌﻝﺍ ﺩﻴﺩﺤﺘﺒ ،
ﺓﺩﺎـﻴﺯﻭ ﺀﺍﺩﻷﺍ ﺭﻴﺭﺎـﻘﺘ ﺩﺍﺩﻋﺈﻓ
ﺡﻭﻀﻭﺒ ﻙﺭﺩﻤﻝﺍﻭ ﺩﻴﺠﻝﺍ ﺩﻴﺩﺤﺘﻝﺍ ﻡﺯﻠﺘﺴﻴ ﺎﻬﺘﻴﻝﺎﻌﻓ ﺩﻬﺠﻝﺍ ﺍﺫﻫ ﻲﻓ ﻥﻭﻜﺭﺎﺸﻴ ﻥﻤﻝ
.
-3 ﺀﺍﺩﻷﺍ ﺕﺍﺭﺸﺅﻤﺒ ﺔﺼﺎﺨﻝﺍ ﺕﺎﺴﺎﻴﺴﻠﻝ ﺭﺎﻁﺇ ﺩﻭﺠﻭ ﻡﺩﻋ ﻲـﻫ ﺎـﻬﺒﻨﺠﺘ ﺏﺠﻴ ﻲﺘﻝﺍ ﺔﺠﺭﺤﻝﺍ ﺭﻴﺫﺎﺤﻤﻝﺍ ﺩﺤﺄﻓ :
ﺩﻭـﻬﺠ ﻪـﻴﺠﻭﺘﻭ ﺩﺎﺸﺭﻹ ﺔﻨﻠﻌﻤﻭ ﺔﺤﻀﺍﻭ ﺔﺴﺎﻴﺴ ﻙﺎﻨﻫ ﻥﻭﻜﺘ ﻥﺃ ﻥﻭﺩ ﺀﺍﺩﻷﺍ ﺕﺍﺭﺸﺅﻤ ﺩﻴﺩﺤﺘ ﻲﻓ ﻉﺎﻓﺩﻨﻻﺍ ﺀﺍﺩﻷﺎﺒ ﺔﺼﺎﺨﻝﺍ ﺕﺍﺭﺸﺅﻤﻝﺍ ﺱﺎﻴﻗﻭ ﺩﻴﺩﺤﺘﻭ ﺭﻴﻭﻁﺘ .
-4 ﺸﺅﻤﻝﺍ ﺭﺎﻴﺘﺨﺇ ﺕﺍﺭ
ﺔﻴﻋﻭﻨ ﺔﻴﻔﺼﻭ ﻭﺃ ﺔﻴﻤﻜ ﺕﺍﺭـﺸﺅﻤ ﺩﻴﺩﺤﺘﻭ ﺭﻴﻭﻁﺘ ﺩﻭﻬﺠ ﻲﻓ ﺔﺠﺭﺤ ﺔﻁﻘﻨ ﻩﺫﻫ لﺜﻤﺘﻭ :
ﺀﺍﺩﻷﺍ ، ﺤﻴ ﺎﻤ ﹰﺎﺒﻝﺎﻐﻓ ﺩ
ﺀﺍﺩﻷﺍ ﺕﺍﺭـﺸﺅﻤ ﻥﻴﺒ ﺔﻠﻀﺎﻔﻤﻝﺍ ﻲﻓ ﺩﺩﺭﺘﻝﺍﻭ ﺓﺭﻴﺤﻝﺍ ﺽﻌﺒ ﺙ ﻤﻜﻝﺍ
ﺔﻴﻔـﺼﻭﻝﺍ ﻭﺃ ﺔـﻴ
ﺔﻴﻋﻭﻨﻝﺍ ، ﻲﻓ ﺔﺒﻏﺭﻝﺍ ﺩﺠﻭﺘ ﹰﺎﻤﺌﺍﺩ ﻪﻨﺃ ﺙﻴﺤ ﺩﺎﻤﺘﻋﻻﺍ
ﺔﻝﻭﻬﺴـﺒ ﺎﻬـﺴﺎﻴﻗ ﻥﻜﻤﻴ ﺙﻴﺤ ﺔﻴﻤﻗﺭﻝﺍ ﺕﺍﺭﺸﺅﻤﻝﺍ ﻰﻠﻋ
ﺔﻴﻋﻭﻨﻝﺍ ﺔﻴﻔﺼﻭﻝﺍ ﺕﺍﺭﺸﺅﻤﻝﺍ ﻯﺭﺨﺃ ﻪﻬﺠ ﻥﻤﻭ )
ﺔﺴﻭﻤﻠﻤﻝﺍ ﺭﻴﻏ (
less tangible ﻰـﻠﻋ ﻥﻭﻜﺘ ﺩﻗ ﺎﻬﻨﻜﻝﻭ
ﺔﻴﻤﻜﻝﺍ ﺕﺍﺭﺸﺅﻤﻝﺍ ﺔﻴﻤﻫﺃ ﺔﺠﺭﺩ ﺱﻔﻨ .
ﻥﺯﺍﻭﺘﻤﻝﺍ ﺀﺍﺩﻷﺍ ﺕﺍﺭﺸﺅﻤ ﻡﺎﻅﻨ ﻥﻭﻜﻴ ﺔﻤﺎﻋﻭ ﹰﺎﺠﻴﺯﻤ ﻡﻀﻴ ﻱﺫﻝﺍ ﻱﺃ
ﺔﻴﻋﻭﻨﻝﺍﻭ ﺔﻴﻤﻜﻝﺍ ﺕﺍﺭﺸﺅﻤﻝﺍ ﻥﻤ .
-5 ﻥﻴﺒ ﻁﻠﺨﻝﺍ "
ﺕﻼﺨﺩﻤﻝﺍ "
ﻭ
"
ﺕﺎﻴﻠﻤﻌﻝﺍ "
ﻭ
"
ﺞﺘﺍﻭﻨﻝﺍ :"
ﻥﺇ ﻭـﻫ ﺀﺍﺩﻷﺍ ﺕﺍﺭﺸﺅﻤ ﻡﻅﻨ ﻲﻓ ﺔﻌﺌﺎﺸﻝﺍ ﺀﺎﻁﺨﻷﺍ ﺩﺤﺃ
ﺕﺍﺭـﺸﺅﻤ ﻡﻴﻤﺼﺘﻭ ﺭﻴﻭﻁﺘ ﺩﻨﻋ ﻙﻝﺫﻭ ﺔﻴﻤﻴﻅﻨﺘﻝﺍ ﺞﺘﺍﻭﻨﻝﺍﻭ ﺕﺎﻴﻠﻤﻌﻝﺍﻭ ﺕﻼﺨﺩﻤﻝﺍ ﻥﻴﺒ ﻁﻠﺨﻝﺍﻭ ﺡﻭﻀﻭﻝﺍ ﻡﺩﻋ ﺀﺍﺩﻷﺍ . ﺙﻼﺜـﻝﺍ ﻲـﻋﺍﺭﺘ ﻲـﺘﻝﺍ ﺀﺍﺩﻷﺍ ﺕﺍﺭﺸﺅﻤ ﺩﻴﺩﺤﺘ ﻲﻓ ﺡﻭﻀﻭﻝﺍ ﺏﻠﻁﺘﻴ ﺩﻴﺠﻝﺍ ﺀﺍﺩﻷﺍ ﺕﺍﺭﺸﺅﻤ ﻡﺎﻅﻨﻓ
ﺏﻨﺍﻭﺠ ﺓﺭﻭﻜﺫﻤﻝﺍ ﻝﺎﺒ ﺎﻬﻁﺎﺒﺘﺭﻻ ﹰﺍﺭﻅﻨ
ﻡﺎﻅﻨ .
-6 ﺔﻴﻨﻌﻤﻝﺍ ﻑﺍﺭﻁﻷﺍ ﺔﻜﺭﺎﺸﻤﺒ ﻡﺎﻤﺘﻫﻻﺍ ﻡﺩﻋ ﺔـﻴﻨﻌﻤﻝﺍ ﻑﺍﺭـﻁﻷﺍ ﺔﻜﺭﺎﺸﻤﺒ ﻡﺎﻤﺘﻫﻻﺍ ﻡﺩﻋ ﺀﺎﻁﺨﻷﺍ ﺭﺜﻜﺃ ﻥﻤ :
stakeholders ﺀﺍﺩﻷﺍ ﺱﺎﻴﻗ ﺕﺍﺭﺸﺅﻤ ﺩﻴﺩﺤﺘﻭ ﻡﻴﻤﺼﺘ ﺔﻴﻠﻤﻋ ﻲﻓ ﺎﻬﺌﺍﺭﺁﻭ ﺎﻫﺭﻜﻔﺒ
، ﺔـﻴﻠﻤﻋ ﻥﺃ ﻙـﺸ ﻼﻓ
ﺀﺍﺩﻷﺍ ﺕﺍﺭـﺸﺅﻤ ﻡﺎﻅﻨﻝ ﺭﻓﻭﺘﻴ ﻰﺘﺤ ﺔﻤﺎﻫ ﺔﻴﻠﻤﻋ ﻲﻫ ﻱﺃﺭﻝﺍ لﺩﺎﺒﺘﻭ ﺭﺍﻭﺤﻝﺎﺒ ﺔﻜﺭﺎﺸﻤﻝﺍ ﺡﺎـﺠﻨﻝﺍﻭ لﻭـﺒﻘﻝﺍ
ﺏـﻨﺎﺠ ﻥـﻤ ﺭـﺜﻜﺃ ﹰﺍﺭﺒﺼﻭ ﺔﻴﻠﻤﻌﻠﻝ ﻡﻴﻅﻨﺘﻭ لﻭﻁﺃ ﺕﻗﻭ ﺏﻠﻁﺘﺘ ﺎﻬﻨﺃ ﻻﺇ لﻴﻭﻁﻝﺍ لﺠﻷﺍ ﻲﻓ ﺔﻴﺭﺍﺭﻤﺘﺴﻻﺍﻭ ﺎﻴﻠﻌﻝﺍ ﺓﺭﺍﺩﻹﺍ .
) 9 - ( 4 ﺔﻴﻜﻳﺮﻣﻷﺍ ﺕﺎﻌﻣﺎﳉﺍ ﺪﺣﺄﺑ ءﺍﺩﻷﺍ ﺕﺍﺮﺷﺆﳌ ﺮﺼﺘﳐ ﺽﺮﻋ
ﺕﻭﺎﺘﺴ ﻥﺴﻨﻭﻜﺴﻭ ﺔﻌﻤﺎﺠ ﺀﺍﺩﻷﺍ ﺕﺍﺭﺸﺅﻤ Wisconcin - Stout
ﻭﺒ ﺕﺴﻴﺭﻭﻓﻭ ﺱﻨﺭﻭﺴ ﻥﻤ لﻜ ﺭﻴﺸﻴ ﻥﻴﺩـﻤﻭ
Sorensen, Furst-Bawe, and Moee
) ﺹ ﺹ ،ﻡ
2006-
55(
102ﻪﻨﺃ ﻰﻝﺇ ﺔﺒﺴـﻨﻝﺎﺒ ﺀﺍﺩﻷﺍ ﺕﺍﺭﺸﺅﻤ ﺕﻭﺎﺘﺴ ﺱﻨﻭﻜﺴﻭ ﺔﻌﻤﺎﺠ ﺩﺩﺤﺘ
لﻤﻌﻝﺍ ﻁﻁﺨﻭ ﺎﻬﺘﺎﻴﻭﻝﻭﺃﻭ ﺔﻌﻤﺎﺠﻝﺍ ﻑﺍﺩﻫﻷ .
ﻥـﻤ ﺀﺍﺩﻷﺍ ﺔـﺒﻗﺍﺭﻤﻭ ﺡﺎـﺠﻨﻝﺍ ﺕﺎﻴﻭﺘﺴﻤ ﺱﺎﻴﻗ ﻡﺘﻴﻭ
ﺠﻴﺘﺍﺭﺘﺴﺍ ﻑﺩﻫ لﻜ ﺎﻬﻘﻘﺤﻴ ﻥﺃ ﺏﺠﻴ ﺓﺩﺩﺤﻤ ﺔﺠﻴﺘﻨ ﻭﺃ ﺔﻨﻴﻌﻤ ﺔﻴﺎﻏ ﻊﻀﻭ لﻼﺨ ﺕﺎﻴﻭﻝﻭﺃ ﻥﻤ لﻜﻭ ﻲ
ﺔﻌﻤﺎﺠﻝﺍ .
ﺯﺭـﺒﻴ ﺎـﻨﻫﻭ ،ﻪـﻗﻭﺜﻭﻤ ﺕﺎﻤﻭﻠﻌﻤ ﺭﺩﺎﺼﻤﻭ ﺔﺴﻭﺭﺩﻤ ﺭﻴﺭﺎﻘﺘ ﺀﺍﺩﻷﺍ ﺕﺍﺭﺸﺅﻤ ﺏﻠﻁﺘﺘﻭ
لﻴﻠﺤﺘﻝﺍﻭ ﻁﻴﻁﺨﺘﻝﺍﻭ ﺔﻴﻨﺍﺯﻴﻤﻝﺍ ﺓﺭﺍﺩﺇ ﻪﻤﺩﻘﺘ ﻱﺫﻝﺍ لﺎﻌﻔﻝﺍ ﻡﻋﺩﻝﺍ ﻲﻓ ﻲﺴﺎﺴﻷﺍ ﺭﻭﺩﻝﺍ .
ﺭﻜﺫﻝﺎﺒ ﺭﻴﺩﺠﻝﺍﻭ
ﺍ ﺔﻌﺠﺍﺭﻤﻠﻝ ﻊﻀﺨﻴ ﺭﻤﺃ ﻭﻫ ﺔﻌﻤﺎﺠﻠﻝ ﺔﻴﺴﺎﺴﻷﺍ ﻡﻴﻘﻝﺍ ﻊﻤ ﺀﺍﺩﻷﺍ ﺕﺍﺭﺸﺅﻤ ﻕﺒﺎﻁﺘ ﻥﺃ ﺙـﻴﺤ ،ﺔﻴﻭﻨﺴﻝ
ﺔﻴﺴـﻴﺭﺩﺘﻝﺍ ﺔـﺌﻴﻬﻝﺍ ﻉﻼﻁﺇ ﻡﺘﻴ ﺎﻤﻜ ﺭﻴﻭﻁﺘﻭ ﻥﻴﺴﺤﺘ ﻰﻝﺇ ﺝﺎﺘﺤﺘ ﻲﺘﻝﺍ ﺕﻻﺎﺠﻤﻝﺍ ﻰﻠﻋ ﺯﻴﻜﺭﺘﻝﺍ ﻡﺘﻴ ﺕﺎﻌﻠﻁﺘﻝﺍﻭ ﻥﺎﻌﻗﻭﺘﻝﺍ ﻰﻠﻋ ﺏﻼﻁﻝﺍﻭ ﻥﻴﻔﻅﻭﻤﻝﺍﻭ .
ﻥﺴـﻨﻭﻜﺴﻭ ﺔـﻌﻤﺎﺠ ﺀﺍﺩﺃ ﻥﺃ ﻥـﻤ ﻡﻏﺭﻝﺍ ﻰﻠﻋ
ﺓﺩﺎﻴﻘﻝﺍ ﻲﻓ .
ﺕﺎﻴﻭﺘﺴـﻤ ﻕـﻴﻘﺤﺘ ﺔﻴﻐﺒ ﺕﺍﺭﻐﺜﻝﺍ ﺩﺴ ﻭﻫ ﻑﺩﻬﻝﺍ ﻥﺈﻓ ﻯﺭﺨﻷﺍ ﺕﺍﺭﺸﺅﻤﻠﻝ ﺔﺒﺴﻨﻝﺎﺒ ﺎﻤﺃ
ﺔﺴﻴﺌﺭﻝﺍ ﺀﺍﺩﻷﺍ ﺱﻴﻴﺎﻘﻤ ﺔﻓﺎﻜ ﻲﻓ ﻰﻠﻋﺃ .
ﻥﻴﻴﻨﻌﻤﻝﺍﻭ ﺏﻼﻁﻝﺍ ﻰﻠﻋ ﺯﻴﻜﺭﺘﻝﺍ .
ﻥﻴـﻴﻨﻌﻤﻝﺍ ﻥـﻤ ﻡﻫﺭﻴﻏﻭ ﺏﻼﻁﻝﺍ ﺕﺎﻋﻭﻤﺠﻤﻝ ﺔﺼﺎﺨﻝﺍ ﺕﺎﺠﺎﻴﺘﺤﻻﺍﻭ ﺕﺎﻌﻗﻭﺘﻝﺍ ﺔﻓﺭﻌﻤ ﻥﺇ
ﹰﺍﺭﻤﺃ ﺩﻌﻴ ،ﺕﺎﺠﺎﻴﺘﺤﻻﺍ ﻙﻠﺘ ﺔﻴﺒﻠﺘﻭ ﻊﻤﺎـﺠ ﺕﺎﻴﺠﻴﺘﺍﺭﺘـﺴﺍ ﻊـﻀﻭ ﺔﻴﻠﻤﻋ ﺏﻠﺼ ﻲﻓ لﺨﺩﻴ ﹰﺎﻴﺴﺎﺴﺃ
ﺎﻬﺘﻤﻬﻤ ﺯﺎﺠﻨﺇﻭ ﺎﻫﺭﻴﻭﻁﺘﻭ ﺕﻭﺎﺘﺴ ﻥﺴﻨﻭﻜﺴﻭ .
ﺔـﻌﻤﺎﺠﻭ ﻥﺴﻨﻭﻜﺴﻭ ﺕﺎﻌﻤﺎﺠ ﺔﻋﻭﻤﺠﻤ ﺔﻝﺎﺴﺭ ﻥﺇ
ﺔـﻴﻤﻴﻠﻌﺘﻝﺍ ﺕﺎﺼـﺼﺨﺘﻝﺍﻭ ﺞﻤﺍﺭﺒﻝﺍ ﺎﻬﻴﻝﺇ ﻪﺠﻭﺘﺘﺴ ﻲﺘﻝﺍ ﻕﺍﻭﺴﻷﺍ ﺩﺩﺤﺘ ﺕﻭﺎﺘﺴ ﻥﺴﻨﻭﻜﺴﻭ .
ﺩـﺤﺃﻭ
ﻭﻫ ﻥﺴﻨﻭﻜﺴﻭ ﺕﺎﻌﻤﺎﺠ ﺔﻋﻭﻤﺠﻤﻝ ﺔﻴﺴﺎﺴﻷﺍ ﻑﺍﺩﻫﻷﺍ "
ﺹﺭﻓ ﺭﻴﻓﻭﺘ ﺩﺩـﻋ ﺭﺒﻜﻷ ﻲﻌﻤﺎﺠﻝﺍ لﻭﺒﻘﻠﻝ
ﺱﻨﻭﻜﺴﻭ ﺕﺎﻴﻭﻨﺎﺜ ﻲﺠﻴﺭﺨ ﻥﻤ
."
، ﻥﺎﻜﺴ ﻲﻫ ﺕﻭﺎﺘﺴ ﻥﺴﻨﻭﻜﺴﻭ ﺞﻤﺍﺭﺒﻝ ﺔﺴﻴﺌﺭﻝﺍ ﻕﻭﺴﻝﺍ ﻥﺈﻓ ﺍﺫﻬﻝ
ﻥﺴﻨﻭﻜﺴﻭ .
ﺞﻤﺍﺭـﺒ ﻥـﻤ ﺩﺩﺤﻤ ﺩﺩﻋ ﺭﻴﻓﻭﺘ ﻲﻫ ﺕﻭﺎﺘﺴ ﻥﺴﻨﻭﻜﺴﻭ ﺔﻌﻤﺎﺠﻝ ﺔﺼﺎﺨﻝﺍ ﺔﻝﺎﺴﺭﻝﺍ ﺎﻤﺃ
ﺔـﻴﻻﻭﻝﺍ ﺎﻬﻨﻤﺅﺘ ﻻ ﻲﺘﻝﺍ ﺕﺎﺼﺼﺨﺘﻝﺍ ﻥﻤ ﺩﺩﻋ ﻲﻓ ﺎﻴﻠﻌﻝﺍ ﺕﺎﺴﺍﺭﺩﻝﺍﻭ ﻲﻌﻤﺎﺠﻝﺍ ﻡﻴﻠﻌﺘﻝﺍ ﺔـﻘﻁﻨﻤﻝﺍ ﻭﺃ
ﻡﺎﻋ لﻜﺸﺒ .
ﻥﻭﻠﻜﺸﻴ ﻥﻴﺫﻝﺍ ﺔﻴﻻﻭﻝﺍ ﻥﺎﻜﺴ ﺏﺫﺘﺠﺘ ﺔﻴﺼﺎﺼﺘﺨﻻﺍ ﺞﻤﺍﺭﺒﻝﺍ ﻩﺫﻫﻭ %
70ﺏﻼـﻁﻝﺍ ﻥﻤ
ﺔـﻝﻭﺩ ﻥﻴـﺜﻼﺜﻭ ﺔﻴﻻﻭ ﻥﻴﺭﺸﻋﻭ ﺔﺘﺴ ﻥﻤ ﺔﻌﻤﺎﺠﻝﺍ ﻩﺫﻫ ﻲﻓ ﺔﺴﺍﺭﺩﻠﻝ ﻥﻭﺘﺄﻴ ﺏﻼﻁ ﻰﻝﺇ ﺔﻓﺎﻀﻹﺎﺒ .
لﻭـﺒﻘﻝﺍﻭ لﻴﺠﺴـﺘﻝﺍ ﻑﺍﺩﻫﺃ ﻕﻴﻘﺤﺘﻝ ﻙﻝﺫﻭ ﻥﻴﻤﻴﻘﻤﻝﺍ ﺭﻴﻏ ﺏﻼﻁﻝﺍ ﻥﻤ ﹰﺍﺩﻭﺩﺤﻤ ﹰﺍﺩﺩﻋ ﺔﻌﻤﺎﺠﻝﺍ لﺒﻘﺘﻭ ﻉﻭﻨﺘﻝﺍﻭ ﻲﻌﻤﺎﺠﻝﺍ .
ﺎﻬﺘﺒﻗﺍﺭﻤﻭ ﺕﻭﺎﺘﺴ ﻥﺴﻨﻭﻜﺴﻭ ﺔﻌﻤﺎﺠ ﺏﻼﻁ ﻑﻗﺍﻭﻤﻭ ﺀﺍﺭﺁﻭ ﺕﺎﻌﻗﻭﺘﻭ ﺕﺎﺠﺎﻴﺘﺤﺍ ﻡﻴﻴﻘﺘ ﻡﺘﻴﻭ
ﺔﻴﻌﻤﺎﺠﻝﺍ ﻡﻬﺘﺴﺍﺭﺩ ﻡﺍﻭﻋﺃ لﺍﻭﻁ .
ﺩـﻴﺩﺤﺘ ﺕﺎـﻨﺎﺤﺘﻤﺍ ﺏﻼﻁﻝﺍ ﺯﺎﺘﺠﻴ ﻥﺃ ﺏﺠﻴ ﻪﻴﺠﻭﺘﻝﺍ ﺓﺭﺘﻓ ﺀﺎﻨﺜﺄﻓ
ﻴـﻠﻋ ﺏﺠﻭﺘﻴ ﺎﻤﻜ ،ﺭﺘﻭﻴﺒﻤﻜﻝﺍ ﻡﺍﺩﺨﺘﺴﺍ ﻲﻓ ﻡﻬﺘﺭﺎﻬﻤﻭ ﻡﻬﺘﺭﺒﺨ ﻡﻴﻴﻘﺘ ﻰﻝﺇ ﺔﻓﺎﻀﻹﺎﺒ ﻯﻭﺘﺴﻤ ﺀﻻﺩﺇ ﻡﻬ
ﺔﺼﺎﺨ ﺕﺎﺠﺎﻴﺘﺤﺎﺒ ﺔﻘﻠﻌﺘﻤ ﺕﺎﻋﻼﻁﺘﺴﺍ ﻲﻓ ﻡﻬﺌﺍﺭﺁ .
ﺕﺍﺭﺭـﻘﻤﻝﺍ ﺩﻴﺩﺤﺘﻝ ﺞﺌﺎﺘﻨﻝﺍ لﻴﻠﺤﺘ ﻡﺘﻴ ﻙﻝﺫ ﺩﻌﺒﻭ
ﺞﻤﺍﺭـﺒ ﺭﻴﻭﻁﺘﻭ ،ﺭﺘﻭﻴﺒﻤﻜﻝﺍﻭ ﻥﻜﺴﻝﺎﺒ ﺔﺼﺎﺨﻝﺍ ﺕﺎﺠﺎﻴﺘﺤﻻﺍ ﺔﻓﺭﻌﻤﻭ ﺔﻤﺌﻼﻤﻝﺍ ﺔﻴﺴﺍﺭﺩﻝﺍ لﻭﺼﻔﻝﺍﻭ ﺏﻼﻁﻠﻝ ﺓﺩﻴﺩﺠ .
ﺔﺼﺎﺨ ﺕﺎﺠﺎﻴﺘﺤﺍ ﻭﺃ ﺏﻝﺎﻁﻤ ﻪﻴﺩﻝ ﻥﺃ ﺭﻜﺫ ﺏﻝﺎﻁ لﻜﺒ لﺎﺼﺘﻻﺍ ﻙﻝﺫ ﺭﺜﺇ ﻡﺘﻴﻭ
ﺭﺒﻋ
ﺎـﻤ ﻪـﻝ ﻡﺩﻘﺘﻝ ﺓﺩﻋﺎﺴﻤﻝﺍﻭ ﻡﻋﺩﻝﺍ ﺓﺩﺤﻭ ﻰﻝﺇ ﻩﺭﻭﺩﺒ ﻪﻝﻭﺤﻴ ﻱﺫﻝﺍ ﺏﻼﻁﻝﺍ ﺕﺎﻤﺩﺨ ﺏﺘﻜﻤ ﻥﻋ لﺜﻤﻤ ﻪﺠﺎﺘﺤﻴ .
ﻲﻓ ﺔﻝﺎﻌﻔﻝﺍ ﺔﻜﺭﺎﺸﻤﻝﺍ ﻰﻠﻋ ﻡﻬﻌﻴﺠﺸﺘ ﻡﺘﻴﻭ ﻲﻌﻤﺎﺠﻝﺍ ﻡﻬﺼﺎﺼﺘﺨﺍ ﺏﺴﺤ ﺏﻼﻁﻝﺍ ﻡﻴﺴﻘﺘ ﻡﺘﻴﻭ
ﺔﻴﺴﺍﺭﺩﻝﺍ ﻪﺠﻤﺍﺭﺒﻭ ﻡﻬﺼﺎﺼﺘﺨﺎﺒ ﺔﻘﻠﻌﺘﻤﻝﺍ ﺕﺍﺭﺍﺭﻘﻝﺍ ﻊﻨﺼ .
ﺓﺯـﻤﻫ ﻡﻫ ﺔﻴﺴﺍﺭﺩﻝﺍ ﺞﻤﺍﺭﺒﻝﺍ ﺀﺍﺭﺩﻤﻭ
ﻭﻝﺍ ﺏﻼـﻁﻝﺍ ﺕﺎﺠﺎﻴﺘﺤﺍ لﻭﺤ ﺕﺎﻤﻭﻠﻌﻤﻝﺍ ﻊﻤﺠﺒ ﻥﻭﻤﻭﻘﻴ ﻡﻬﻨﺃ ﺎﻤﻜ ﺓﺭﺍﺩﻹﺎﺒ ﺔﺒﻠﻁﻝﺍ ﻁﺒﺭﺘ ﻲﺘﻝﺍ لﺼ
ﺔﻴﻤـﺴﺭ ﺭﻴﻏ ﺕﻻﺎﺼﺘﺍ ﻭﺃ ﺔﻴﻤﺴﺭ ﺔﻴﺭﺎﺸﺘﺴﺍ ﺕﺎﻋﺎﻤﺘﺠﺍ لﻼﺨ ﻥﻤ .
ﺔﻴﺭﺎﺸـﺘﺴﺍ ﺔـﻨﺠﻝ ﻙﺎـﻨﻫﻭ
ﺏﺎﺤـﺼﺃﻭ ﻥﻴﺠﻴﺭـﺨﻝﺍﻭ ﺔﻴﺴـﻴﺭﺩﺘﻝﺍ ﺔﺌﻴﻬﻝﺍﻭ ﺏﻼﻁﻝﺍ ﻥﻤ ﺔﻔﻝﺅﻤ ﻲﺴﺍﺭﺩ ﺞﻤﺎﻨﺭﺒ لﻜﻝ ﺔﺼﺼﺨﻤ لﻤﻌﻝﺍ . ﺼﻓ لﻜ ﻲﻓ ﺏﻼﻁﻝﺍ ﻡﻭﻘﻴﻭ ﺔـﻴﻌﻤﺎﺠﻝﺍ ﺞﻫﺎـﻨﻤﻝﺍ ﻊﻀـﺨﺘ ﺎـﻤﻜ ،ﺩﺍﻭﻤﻝﺍ ﻡﻴﻴﻘﺘﺒ ﻲﺴﺍﺭﺩ ل
ﺔـﻴﻨﻌﻤﻝﺍ ﻑﺍﺭـﻁﻷﺍ ﺔـﻓﺎﻜ ﺏﻝﺎﻁﻤﻭ ﺕﺎﺠﺎﻴﺘﺤﺍ ﻲﺒﻠﺘ ﺕﻨﺎﻜ ﺍﺫﺇ ﺎﻤ ﺩﻴﺩﺤﺘﻝ ﻱﺭﻭﺩ لﻜﺸﺒ ﺔﻌﺠﺍﺭﻤﻠﻝ ﺔﻴﻤﻴﻠﻌﺘﻝﺍ ﺔﻴﻠﻤﻌﻝﺎﺒ .
ﻡﻬﺘﺎﻌﻗﻭﺘﻭ ﺏﻼﻁﻝﺍ ﺕﺎﺠﺎﻴﺘﺤﺍ ﺔﻓﺭﻌﻤﻝ ﻲﻌﺴﻝﺍ ﻲﻓ ﺓﺭﺩﺎﺒﻤﻝﺍ ﻡﺎﻤﺯﺒ ﺫﺨﻸﻝﻭ
. ﺏﻼـﻁﻝﺍ ﻥﺈـﻓ
ﺭﺎﺸﺘﺴﺍ ﻥﺎﺠﻝ ﻲﻓ ﺔﻜﺭﺎﺸﻤﻠﻝ ﻥﻭﻋﺩﻴ ﺎـﻬﻴﻓ ﺎﻤﺒ ﺏﻼﻁﻝﺍ ﺔﻤﺩﺨﻝ ﺔﻴﺴﺎﺴﻷﺍ ﺕﺍﺩﺤﻭﻝﺍ ﺔﻓﺎﻜ ﻲﻓ ﻙﻝﺫﻭ ﺔﻴ
ﺏﻼـﻁﻝﺍ ﺕﺎﻤﺩـﺨﻝ ﻱﺭﺎﺸـﺘﺴﻻﺍ ﺱـﻠﺠﻤﻝﺍﻭ ﺏﻝﺎﻁﻝﺍ ﺯﻜﺭﻤﻭ ﺔﺒﺘﻜﻤﻝﺍ ﻲﻓ ﺩﻭﺠﻭﻤﻝﺍ ﻡﻴﻠﻌﺘﻝﺍ ﺯﻜﺭﻤ ﺕﺎﻓﺎﻘﺜﻝﺍ ﻱﺩﺩﻌﺘﻤﻝﺍ .
لﻼﺨ ﻥﻤ ﻲﻤﺴﺭ ﺭﻴﻏ لﻜﺸﺒ ﺕﺎﻤﻭﻠﻌﻤﻝﺍ ﺓﺩﻋﺎﺴﻤﻝﺍﻭ ﻡﻋﺩﻝﺍ ﺕﺍﺩﺤﻭ ﻊﻤﺠﺘ ﺎﻤﻜ
ﺎﺘﻨ ﻡﺩﺨﺘﺴﺘﻭ ،ﺕﺎﻋﻼﻁﺘﺴﻻﺍﻭ ﺕﺎﺤﺍﺭﺘﻗﻼﻝ ﺱﻝﺎﺠﻤ ﺏﻼﻁﻝﺍ ﺕﺍﺀﺎﻔﻜ ﻥﻴﺴﺤﺘﻝ ﺕﺎﻋﻼﻁﺘﺴﻻﺍ ﻩﺫﻫ ﺞﺌ
لﺒﻘﺘﺴﻤﻝﺍ ﻲﻓ ﺔﻴﻤﻴﺩﺎﻜﻷﺍ ﻡﻬﺘﺍﺭﺒﺨﻭ .
ﺓﺩـﻴﻌﺒ ﺕﺎـﺒﻠﻁﺘﻤﻝﺍﻭ ﺕﺎـﻌﻗﻭﺘﻝﺍ لﻴﻠﺤﺘﻭ ﻊﻤﺠﺒ لﻴﻠﺤﺘﻝﺍﻭ ﻁﻴﻁﺨﺘﻝﺍﻭ ﺔﻴﻨﺍﺯﻴﻤﻝﺍ ﺓﺭﺍﺩﺇ ﻡﻭﻘﺘﻭ
ﻥﻴﺠﻴﺭـﺨﻝﺍﻭ ﺏﻼـﻁﻝﺍ ﺀﺍﺭﺁ ﻉﻼﻁﺘـﺴﺍ ﺞﺌﺎﺘﻨﻭ ﺔﻴﻓﺍﺭﻏﻭﻤﻴﺩﻝﺍ ﺕﺎﺴﺍﺭﺩﻝﺍ لﻼﺨ ﻥﻤ ﻙﻝﺫﻭ ﻯﺩﻤﻝﺍ لﻤﻌﻝﺍ ﺏﺎﺤﺼﺃﻭ .
ﻝﺇ ﺔﻓﺎﻀﻹﺎﺒ ﺔـﻌﻤﺎﺠﻝﺍ ﺕﻼﻴﺜﻤ ﻊﻤ ﺕﺎﻨﺭﺎﻘﻤﻝﺍ ﺀﺍﺭﺠﺇﻭ ،ﺔﻴﺌﻴﺒﻝﺍ ﺢﺴﻤﻝﺍ ﺕﺎﻴﻠﻤﻋ ﻰ
ﺀﺍﺩﺃ لﻀﻓﺃ ﺭﻴﺩﻘﺘ ﺕﻝﺎﻨ ﻲﺘﻝﺍ ﺕﺎﻌﻤﺎﺠﻝﺍ ﻥﻤ ﺎﻫﺭﻴﻏ ﻭﺃ .
ﺕﺎـﻨﺎﻴﺒﻝﺍ لﻴﻠﺤﺘﺒ ﹰﺎﻀﻴﺃ ﺓﺭﺌﺍﺩﻝﺍ ﻩﺫﻫ ﻡﻭﻘﺘﻭ
ﺍ ﺱﺭﺍﺩﻤﻝﺍ ﻥﻤ ﻥﻴﺠﻴﺭﺨﻝﺍ ﺓﺩـﻴﻌﺒ ﺕﺎـﻫﺎﺠﺘﻻﺍ ﻥﻴـﻤﺨﺘﻝ ﻙﻝﺫﻭ ؛ﻥﻴﺩﺸﺍﺭﻝﺍ ﺏﻼﻁﻝﺍ ﻕﺍﻭﺴﺃﻭ ﺔﻴﻭﻨﺎﺜﻝ
ﺏﺎﺴﺘﻨﻻﺍﻭ لﻴﺠﺴﺘﻝﺍ ﺔﻴﻠﻤﻋ ﻰﻠﻋ ﺭﺜﺅﺘ ﻲﺘﻝﺍ ﻯﺩﻤﻝﺍ .
ﻁﻴـﻁﺨﺘﻝﺍ ﻲﻓ ﺔﻜﺭﺎﺸﻤﻝﺎﺒ ﺓﺭﺌﺍﺩﻝﺍ ﻩﺫﻫ ﻡﻭﻘﺘ ﺎﻤﻜ
ﺏـﻝﺎﻁﻝﺍ ﺕﺎﺒﻠﻁﺘﻤ ﻥﻋ ﺕﺍﺭﻭﺼﺘﻭ ﺕﺎﻌﻗﻭﺘ ﻊﻀﺘ ﻲﻜ ﻥﺴﻨﻭﻜﺴﻭ ﺕﺎﻌﻤﺎﺠ ﺔﻋﻭﻤﺠﻤﻝ ﻲﺠﻴﺘﺍﺭﺘﺴﻻﺍ ﺓﺭﻴﻐﺘﻤﻝﺍ .
ﺕﺎﻌﻠﻁﺘﻭ ﺕﺎﺠﺎﻴﺘﺤﺍ ﻙﺍﺭﺩﺇ ﺔﻌﻤﺎﺠﻝﺎﺒ ﺔﻴﻨﻌﻤﻝﺍ ﻑﺍﺭﻁﻷﺍ
.
