CAREER PLANNING IN TOURISM AND CAREER DEVELOPMENT
10.1 Introduction
Acharya Nagarjuna University 10.1 Centre for Distance Education
Lesson - 10
CAREER PLANNING IN TOURISM AND CAREER
India's potential in the field of travel and tourism is hardly close to being fulfilled.
The country is a geographical anomaly, having almost all the geographical features available.
According to a report published by the World Travel and Tourism Council (WTTC), India could possibly add another Rs. 8, 50,000 crores by the year 2020-just through tourism!
WTTC calculated that tourism generated 8.31 lakh crore or 6.3 per cent of the nation's GDP in 2015 and supported 37.315 million jobs, which is about 8.7 per cent of its total employment.
10.1.1 What Is Tourism?
The tourism industry can be divided into five career areas: accommodation, food and beverage services, recreation and entertainment, transportation and travel services. All of these areas involve providing services to people who visit from other parts of the country and the world.
"Few of the career options are working in travel agencies, Customer Ground Handling (customer service) at international or domestic airports, tour operator, event manager, ticketing officer, adventure tourism expert, transport officer, holiday consultant, logistics, cruises, airlines, hotels, and tourism departments in government and private sectors”. The travel and tourism industry provides various job roles.
10.1.2 Courses in travel and tourism:
Experience is the most important factor in this field. However, there are many colleges, universities and private institutes that offer Bachelor's or Master's degrees, diplomas, certificates or distance learning courses in various sectors of travel and tourism such as management in tourism, travel or hotels, tour operation or airline management, destination management, airline ticketing, travel administration etc.
• The Ministry of Tourism, Govt. of India approved post-graduation degree in this field is a two-year full time programme which gets you an MTA degree, a Master of Tourism Administration. Certain universities such as the Indian Institution of Tourism and Travel offer this degree
• You can join an undergraduate course right after completing class 12
• A post graduate degree can be helpful in getting into Positions as managers or in administration need a post graduate degree
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Keeping in view the expected boom, the travel and tourism industry needs to focus on developing an efficient infrastructure and increase the intake of skilled personnel.
"Skills required could include knowledge of Computer reservation systems (CRS- Amadeus, Galileo, Sabre & Abacus), Air fares and ticketing skills, Language skills, Selling skills, experience of handling money & foreign currencies, Customer service, Travel agency management and travel & tourism geography knowledge" .
• Anyone working in the travel and tourism industry needs to ideally be armed with knowledge of the global culture and all aspects of travel business
• He/she also needs to be completely aware of how to ensure customer satisfaction, while managing a large volume of business
• A strong knowledge in history, geography, art and architecture of India are preferred
• Employees in this industry need to be skilled, confident, well-groomed, should be able to handle people very well, and possess good interpersonal skills
• It is preferable that employees know at least one foreign language apart from English
• A diploma in public relations or advertising would prove to be helpful in building a career
• Employees must be ready to work long or odd hours
• Employees must be completely aware and up-to-date on all the rules and regulations concerning ticket booking or reservation, passports, visas, cargo and even fines where applicable, so that they can assist in getting paperwork and documentation done
Promotion and employment aspects are bright in this field as of now because not many skilled employees are available. One can even plan to start their own business or start-up in travel and tourism by taking on additional employees and partners.
10.1.3 Important features of the travel and tourism industry:
• Travel and tourism is the largest earner of foreign exchange world-wide and employs millions of people directly or indirectly through associated service industries
• This industry includes everything from the government tourism departments and major multinational companies to the small scale private travel agents
• While working in this industry, one provides services to people who are travelling for business or holiday or both, thus catering to tour packages, pilgrim travel, adventure travel or casual sightseeing
• At almost every point of work in this field, employees need to interact personally with the customers and understand their needs while making them comfortable, so as to be able to provide the best service in terms of travel options and arrangements
Perks and payment:
Salary is pretty good in the travel and tourism industry. Moreover, you get added perks such as free travel or reduced rates for you and your family. Salaries are higher in foreign based airlines or travel agencies. Peak seasons might bring added bonuses and commission.
10.1.4 Why Career in Tourism?
According to the World Travel and Tourism Council, India could add a whopping Rs.
8,50,000 crores by the end of the year 2020 just through tourism. The tourism industry generated 8.31 lakh crore, i.e. 6.3% of the nation’s GDP in 2015 and backed 3 lakhs jobs in the process, which is about 8.7% of the country’s total employment. This clearly shows the potential of the tourism sector in India and also confirms that the industry is on the path of exponential growth.
10.1.5 What skills must you possess?
The primary skills required to do well in the tourism sector include knowledge of computer reservation systems like CRS – Amadeus, Sabre & Abacus. In addition, students need to build their skills in handling money & foreign currencies, customer service, knowledge of geography and travel agency management. Some other key skills required in the tourism profession are as follows:
• Tourism students need to develop interest in knowing the global culture and all aspects of travel business
• Customer relation management while dealing with large volumes of business is also a major skill tourism students need to acquire
• In-depth knowledge of India’s History, Geography, Architecture and Monuments
• Employees in this industry should be well-groomed and possess strong interpersonal skills
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• Knowledge of a foreign language will come in handy in this profession
• Employees must keep themselves updated of all the rules and regulations related to passports, visas, ticket booking, etc.