TAP CHi CONG THlTKNG
CAC YEU TO TAC DONG DEN QUYET DINH CHON TRUNG TAM
HOC TIENG ANH CHO CON &
LlfA TUOI Tl/ 6-11 CUA PHU HUYNH TAI THANH PHO VUNG TAU
• v u DL/C THANH CHAU - PHAM THj TUYET NHUNG
TOM TAT:
Bai vie't nghien cffu cac yd'u td' tac ddng den quyd't dinh chpn trung tam hpc tieng Anh cho con d Iffa tudi tff 6-11 cua phu huynh tai thanh pho Vung Tau (TP. Vung Tau) nham d^ xuS't mdt sd ham y chinh sach de thu hiit hpc vidn cho cac trung tam ngoai ngff tai TP. Vung Tau.
Thff nha't, xac dinh cac yd'u to'tac ddng de'n quye't dinhchpn trung tam bpc tie'ng Anh cho con d ltfa tudi tff 6-11 ciia phu huynh tai TP. Vung Tau. Thtf hai, do Itfdng va danh gia mffe dp anh hffdng cua cac yd'u td'tac dpng dd'n quye't dinh chpn trung tam hpc tid'ng Anh cho con d Iffa tudi tff 6-11 cua phu huynh tai TP. Vung Tau. Thff ba,de xuat mdt sd'gdi y dffa trdn kd't qua nghidn cffu giiip cac trung tam tid'ng Anh cd chtfdng trinh hpc danh cho hpc sinh Iffa tudi 6-11 tai TP.
Vung Tau dap ffng nhu cau cua phu huynh de phat trien ben vffng.
Tuf khoa: Trung tam bpc tie'ng Anh, Iffa tudi tff 6-11, TP.VQng Tau...
I. Dat van de
Vdi dd'i tffdng hpc sinh ttf 6-11 tudi tbi phu huynh chinh la ngtfdi quyd't dinh chon trung tSm bpc tid'ng Anh cho con cua bp, trtfdc khi dtfa ra quyd't dinh chpn trung tam nao thi hp cd can nhac ky cang va cac quyd't dinh nay mang tinh Iffa chpn cao. Vay trong bd'i canh hidn nay cd ra't nhieu trung tam tid'ng Anh dang hoat dpng thi phu huynh Itfa chpn tren cd sd nao, dffa vao nhffng tieu cbi nao de dffa ra quye't djnh cud'i cung?
Chac ch3n la cac nha quan Eri cua cac trung tara tie'ng Anh rS't mud'n bid't dieu nay de tff dd ho se cd nhffng chinh sach, chie'n Itfdc nang cao kha
nang canh tranh cho trung tam cua minh va lam sao dd phat trien b^n vffng.
II. Cac yd'u to'tac d^ng de'n quye't dinh chgn trung tam hpc tid'ng Anh cho con d lu'a tudi tff 6 - U cua phij huynh tai TP. Vung Tau
1. Ket qua lighten cffu
1.1. Hoat dong day tieng Anh cho tri td 6 -11 cua cdc trung tdm ngoai ngd tgi TP. Vdng Tdu giai doan 2008 - 2014 (Bang I).
Theo nhff kd't qua thd'ng ke, so' trung tam tieng Anh tang gap ddi tff nam 2008 - 2014. Sd'Iffdng tre tham gia hpc tie'ng Anh tai cac trung tam nay tang gap 4,6 Ian trong vdng 6 nam, chie'm 63,8% tong
2 2 4 So 6 - T h a n g 4/2019
QUAN TRj-QUANLY
Bang 1. Thong ke so lifdng trung tam Anh ngtf va hoc vien tham gia chUdng trinh
Anh Van thieu nhi - thieu nien tqi tinh D6ng Nai Mi nam 2008 - 2014
Nam hge
2008-2009 2009-2010 2010-2011 2011-2012 2012-2013 2013-2014
Tongsff trung tam tiahgAnti 36 46 55 62 65 72
So IUdng hoc vien hpc chl/dng trinh Anh van
thi§u nhi - thieu nien -16.736
23.418 41,304 59.842 62.730 75.134 Ngudn: Tong hgp bdo cdo tong kit cong tdc tin hoc,
ngoai ngS (gido due thudng xuyin) Sd Gido due vd Ddo tgo Dong Nai td nam 2008 - 2014
sd' Iffdt hpc vidn hoc ngoai ngff. Cac hung tam Anh ngff chu ye'u tap trung d TP. Vung Tau chie'm tdi 49% tdngsd'trungtamAnhngu'cua toan tinb Dong Nai, sd' Itfdng bpc vien chie'm hdn gan 60% sd' Itfdng hpc vidn cua toan tmh.
L2. Ldm sach dff lieu vd md td mdu nghien cdu 1.2.1. Lam sach dff lieu
Sau khi loai cac phid'u khao sat cd nhffng thie'u sdt thdng tin tren, so phie'u khao sat bdp Id dffa vao kiem dinh la 304 phid'u khao sat nbtf sau:
Bdng 2. Ket qud tong hdp so phieu dieu tro hdp le TT
1 2 3
Phieu Ithao sat So phieu phat ra So phieu thu ve SS phieu hgp l§
SoiUdng 340 340 304
Tyle(%)
100 89,4 NguSn: Kit qud ihd'ng lie cda tdc gid
bang phdn mem SPSS 22 1.2.2. Md ta mlu nghidn cffu
Thdng tin ve nhan khau bpc tdng hdp thu ve tff 304 pbid'u khao sat bao gdm cac tbanh phan: gidi tinh, dd tudi, trinh dp hpc va'n, sd' Iffdng con, thu phu huynh cd con d dp tudi tff 6-11, phu huynh cd con dang theo bpc tai trung tSm, thu nhap.
1.3. Bdnh gid do tin cdy thang do bdng he so' Cronbach's Alpha
Phan tich he so' Cronbach's Alpha de loai bd cac bid'n khdng phu hdp, ban che' cac hid'n rac trong qua trinb nghien cffu. Cac bid'n quan sat cd hd sd' tffdng quan bid'n-tdng (item-total correlation) nhd bdn 0,3 se hi loai va tieu chuan chpn thang do khi he sd' Cronbach's Alpha tff 0,6 trd len (Hoang Trpng, Chu Nguydn Mdng Ngpc, 2008, tr.258).
Kd't qua danh gia thang do bang Cronbach's Alpha Ian thff nha't cho tha'y he sd' tffdng quan bid'n-tdng cua bid'n quan sat VT4 (dat 0,022), TKl (dat 0,224), GV5 (dat 0,278), GV6 (dat 0,271) nhd hdn 0,3 do dd ta loai bd cac bie'n nay ra khdi thang do va danh gia do tin cSy thang do lan thtf hai.
1.4. Phdn tich nhdn td khdm phd (EFA) Sau khi phan tich hd sd' tin cay Cronbach's Alpha, cac thang do dffdc danh gia tid'p theo bang phffdng phap phan tich nhan td kham pha EFA de thu nhd va gom cac bid'n lai thanh cac nhan id, xem xet mffe dp hdi tu cua cac bie'n quan sat theo tffng thanh phan va gid tri pb^n bidt giffa cac nhan td.
Cac bie'n cd be sd tai nhan td' <0,5 deu hi loai.
Sau khi phan tich nhan to' xong se hieu chinh md hinh ly thuye't theo kd't qua phan tich nhan td' va tid'n hanh phan tich md hinh hdi quy tuye'n tinb bdi.
1.4.1. Phan tich nhSn td' kham pha dd'i vdi ye'u td' ddc lap
Kd't qua phan tich nhan td' kham pha bang phffdng phap trich Principal Component va phep xoay Varimax lan thff nba't cho tha'y:
- Chi sd KMO = 0,835 vdi gia tri sig = 0,000 chffng td dff lieu nghien cffu phu hdp de phan tich EFA.
- 30 bie'n quan sat dtfdc rut trich vao 07 ye'u to' tai Eigenvalue = 1,372 va phtfdng sai trich dat 66,861%.
- Bid'n quan sat MK4 cd hd sd tai nhan td' nhd hdn 0,5 va khdng giai tbieh cho yd'u td' nao ndn bie'n nay hi loai ra khdi thang do de phan tich nhan to kham pha lan thff bai.
Ke't qua phan tich nhan td' kham pha bang phffdng phap trich Principal Component va phep xoay Varimax Ian thff hai cho tha'y:
- Cbi sd KMO = 0,830 vdi gia tri sig = 0,000 chtfng td dff lieu nghien cffu phu hdp de phan tich EFA.
So 6 - T h a n g 4/2019 225
TAP CHl Gillie THIfdNG
- 29 bid'n quan sat dtfdc rut trich vao 07 yd'u td' tai Eigenvalue = 1,341 va phffdng sai trich dat 67,698%
Sau khi phSn tich nhan to kham pha, cac bie'n hdi tLi thanh 07 yd'u to' theo nhff md hinb nghidn cffu ban dau. tuy nhien cd mdt so'bie'n quan satbi loai ra hong qua trinh phan tich trdn.
Ke't qua phan tich nhan td' kham pha, cac bid'n hdi tu thanh 07 yd'u to sau:
- Nhdm 1: Dac diem ndng cua trung tam va cd sd vat chat (DVl, DV2, DV3, DV4, DV5, DV6, DV7).
- Nhdm 2: Hoat ddng marketing cua trung tam (MK!,MK2,MK3,MK5).
- Nhdm 3: Chinh sach hpc phi (HPI, HP2, HP3, HP4).
- Nhdm 4: Giao vidn (GVl, GV2, GV3, GV4), - Nhdm 5: Danh tid'ng vi chS't Itfdng dao tao (DTI,DT2,DT3,DT4).
- Nhdm 6: Vi tri thuan tidn (VTI, VT2, VT3).
- Nhdm 7: Tham khao (TK2, TK3, TK4).
1.4.2. Phan tich nhan td' kham pha ddi vdi ye'u td' phu thudc
Kd't qua phan tich nhan td' kham pha bang phtfdng phap trich Principal Component va phep xoay Varimax cho tha'y:
- Chi sd KMO = 0,780 vdi gia tri sig = 0,000 chffng td dff lidu nghidn cffu phu hdp de phan tich EFA,
- 04 bid'n quan sat dffdc rut trich vao 01 yd'u td' tai Eigenvalue = 2,454 va phffdng sai trich dat 61,350%.
/.J. Md hinh nghien cdu dieu chinh Phat bieu cac gia thuye't nghien cffu:
- HI: Dac diem ridng cua trung tSm va cd sd vat cha't cd tac dpng cung chieu dd'n quyd't dinh cua phu huynh.
- H2: Hoat ddng marketing cua trung tam cd tac ddng tich cffc dd'n quyd't dinh cua phu huynh.
- H3: Chinh sach hpc phi cua trung tam cd tac ddng tich cffc dd'n quye't dinh cua phu huynh.
- H4: Chat Itfdng giao vien cua trung tam cd tac ddng tich CLfc de'n quye't dinh cua phu huynh,
- H5: Danh tie'ng ve cha't Itfdng dao tao ciia trung tam cd tac ddng tich cffc dd'n quye't dinh cua phu huynh.
- H6: Vi tri thuan tien cua trung tam cd tac ddng tich cffc dd'n quye't djnh cua phu huynh.
- H7: Ngudn thdng tin tham khao cua phu huynh ve trung tam cd tac ddng tich cffc de'n quyd't dinh cua phu huynh.
1.6. Kiem dinh mo hinh nghien cdu 1.6.1. PhSn tich he sd'tffdng quan Pearson Kiem tra ttfdng quan giffa cdc bid'n dpc lap vdi nhau va vdi bie'n phu thudc thdng qua ma tran he sd'tffdng quan.
Theo dd, dieu kidn dd' ph^n tich bdi qui la phdi cd ttfdng quan giffa cac bid'n ddc lap vdi nhau va vdi bid'n phu thudc.
Tuy nhidn, khi he sd' tffdng quan < 0,80 thi co kha nang dam bao gia tri phan bidt giffa cac bien, nghTa la ne'u he so tffdng quan > 0,80 thi can xem xet vai trd cua cac bid'n ddc lap, vi cd the xay ra hidn tffdng da cdng tuye'n (mdt bie'n ddc lap nay cd dffdc giai thich b^ng mdt bid'n khac). Bang 3.
Xem xet ma tran he sd' ttfdng quan Pearson cac bid'n ddc lap dd'i vdi bid'n phu thudc quydt dinh cho thS'y:
- Gia tri sig. cua cac bie'n DV, MK, GV, DT, TK nhd hdn 0,05 chffng td cac bid'n nay cd mdi quan he giffa cac bid'n ddc lap nay vdi bie'n phu thudc.
- Gia tri sig. cua cac bie'n VT va HP ldn hdn 0,05 chffa du cd sd dd ke't luan cd md'i quan hd giffa cac bie'n ddc lap nay vdi bid'n phu thudc, can co ke't qua cua phan tich hdi quy tuye'n tinh bdi de khang dinh dieu nay.
- Dff doan md hinh hdi quy tuye'n tinh bdi co dang sau:
QD = po + piDV + P2MK + P3HP + P4GV + P5DT -h pfiVT + P7TK
Trong dd:
QD: Quye't dinh - bid'n phu thudc.
DV: Dac diem rieng cua trung tam va cd sd vat chat.
MK: Hoat ddng marketing cua trung tSm.
HP: Chinh sach hoc phi.
GV: Giao vidn.
DT: Danh tie'ng ve cha't Itfdng dao tao.
VT: Vi tri thu|n tien.
TK: Tham khao.
Po' Hang sd'.
Ph P2' P3' K P5' P6' P7: He sd bdi quy rieng phan.
1.6.2. Phan tich bdi quy tuye'n tinh bdi Phan tich hdi quy tuye'n tinh bdi dtfdc thtfc Men
226 So 6 - T h a n g 4/2019
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Bang 3. Ma trgn ket qud danh gid ma trgn tLfdng quan Pearson
DV
li/IK
HP
GV
DT
VT
TK
QD
Pearson Correlation Sig. (2-tailed) Pearson Correlation Sig (2-tailed) Pearson Correlation Sig. (2-tailed) Pearson Correlation Sig. (2-tailed) Pearson Correlation Sig (2-tailed) Pearson Correlation Sig (2-tailed) Pearson Correlation Sig (2-tailed) Pearson Correlation Sig. (2-tailed)
DV 1 ,435"
,000 -,012 ,839 ,349"
,000 ,496"
,000 ,023 .684 ,070 ,221 ,474"
,000 MK
1 -,065
,259 ,343"
,000 ,466"
,000 ,020 ,730 ,045 ,431 ,407"
,000 HP
1 ,009 ,870 -,005 ,929 ,210"
,000 ,222"
,000 -,083 ,150
GV
1 ,486"
,000 ,010 ,860 ,069 ,227 ,476"
,000 DT
1 ,108 ,059 ,094 ,101 ,463"
,000 VT
1 ,236"
,000 ,074 ,196
TK
1 ,135*
,018 QD
1 Nguon' Kit qud phdn tich dU lieu cua tdc gid bang phdn mem SPSS 22
de xem xdt md'i quan hd giffa cac bid'n ddc ISp dd'i vdi bid'n phu thudc.
Kdt qua phan tich hdi quy tuyd'n tinh bdi lan thtf nha't cho thS'y bid'n VT cd gia tri Sig ldn hdn 0,05 (dat 0,304) nen d mffe y nghia 5% yd'u td' nay khdng cd gid tri thd'ng kd, ta loai bie'n nay ra khdi md hinh nghidn cffu va tid'n hanh phin tfch bdi quy tuye'n finh bdi lan thff hai.
- Hd sd R^ dieu chinh = 0,706 cho thS'y md hinh hdi quy mye'n tfnb xSy dtfng phii hdp vdi dff lieu, md'i quan he giffa bien ddc lap va bid'n pbii thudc d mtfc dd chat che va bie'n ddc ISp giai thich dtfdc 70,6% bid'n phu thudc.
- Ke't qua xac dmh he sd hdi quy cua cac bie'n ddc !§p cho thay, stf giai thich cua cic yd'u td' ddc I0p deu cd y nghia thd'ng kd (sig < 0,05).
Vi the', dffa vao kd't qua nay cho phep ke't luan: cac gia thuyd't: HI, H2, H4, H5, H7 dtfdc de xuft trong rad hinh ly thuyd't bieu chinh sau khi phSn tich nhSn td' kham pha EFA deu dtfdc ch^p nhSn.
Tff kd't qua nghidn cffu tinh todn ta dtfdc:
iVId hinh hdi quy chtfa chuin hda:
QD = 0,826 + 0,287GV + 0,240DV + 0,115MK + 0,113DT + 0,069TK Md hinh hdi quy chuin hda:
QD = 0,272*GV + 0,246*DV + 0,137*DT + 0,132*MK + 0,101*TK 1.6.3. Dd tim cdc vi pham gia dinh - Gia dinh ve phan phd'i chuin cua phln dtf Quan sat bieu do tan sd'phan dtf chuan hda cho thd'y gid tri trung binh cua cac quan sat Mean xap xi 0 va dp lech chuan Std. Dev = 0,99 (xip xi 1). Vi the', ta cd the ke't luan gia dmh phln dtf cd phdn phd'i chud'n khdng hi vi pham.
- Gia dmh khdng cd hidn ttfdng ttf tifdng quan cua cac sai sd'ngau nhidn
Kd't qua kiem dinb gia tri Durbm - Watson thdng qua phdn flch hdi quy ebo tha'y gid tri Durbin - Watson dat 2,023 nam trong khoang chd'p nhdn l<d<3, do do ta cd thd kd't luan khdng cd hidn ttfdng tff ttfdng quan giffa cdc sai sd nglu nhien.
- Gia dinh khdng cd hien ttfdng da cdng tuye'n giffa cac bid'n ddc ldp
S6'6-Thang 4/2019 227
TAP CHJ CONG THIfdNG
Da cdng tuye'n la hien tffdng trong dd cac bid'n ddc lap cd quan he vdi nhau. Cdng cu chan doan giup ta phat bien stf tdn tai cua da cdng tuye'n trong dff lidu la he sd'phdng dai phtfdng sai (VIF), quy tac la khi VIF vtfdt qua 10, dd la dau hidu cua da cdng tuyd'n.
Ke't qua danh gia mffe dp da cdng tuyd'n thdng qua phan tich hdi quy cho tha'y he so'VIF cua cac ye'u toGV, DV, DT, MK, TK, HP deu nhd hdn 10, do dd ta cd the kd't luan khong cd hien tffdng da cdng tuyd'n giffa cac bid'n ddc lap. (Bang 4).
1.6.4. Md hinh sau kiim dinh
2. Mot so'ham y qudn tri cho cdc trung tdm tieng Anh tai TP. Vung Tau
2.1. Ndng cao chdt luang doi ngd gido vien cua trung tdm
Phffdng phap giang day Idi cud'n tre em la mot trong nhffng ye'u to' ra't quan trpng giup trung tam giff dtfdc ngudn hpc vien hien cd va tbu hut thdm hpc vien mdi. Giao vien phai cd phtfdng phap giang day Idi cud'n tre, cac trung tdm can td chffc cac hdi thao chuyen de cho gido vidn chia se nhffng
Bdng 4. Tom tdt ke'l qud p h a n tich hoi quy tuyen tinh bpi Gia
thuyet
H1 H2 H3 H4 H5 H6 H7
Yeu to
Oac diem rieng cua trung tam va co sd vat chat
Hoat ddng marlteting cua trung tam Chinh sach hoc phi
Giao vien
Danh tieng ve chat Iupng dao tao Vl tri thu§n tien
Tham khao
Ky vpng dau
*
+
+ + + +
Gia tri Sig.
.000 .015 .042 .000 .021 .304 .031
H$ so phong dai pliudng sai - VIF
1.444 1.402 1.059 1.356 1 674
1 064
Gia in Beta chuan hoa
.246 .132 -.096 .272 .137
.101
Danh gia
Chap nhan Chap nhSn Loai Chap nhan Chap nh|n Loai Chap nh|n Ngudn: Ke't qud phdn tich dd lieu cua tdc gid bang phdn mem SPSS 22
Hinh 1: Md hinh nghien cifu chinh thdc sau Idem dinh
Qlc (Kem rieng cua trung tam va cd sd v$t chat
Danh tieng ve chat itfpng daotao
Hoat ddng marketing cua ^ n g tam
Nguon: Ke't qud phdn tich dd lieu cua tdc gid bdng phdn mim SPSS 22
phtfdng phap dang dddc dp dung thanh cdng d cac Idp hp dang day vdi cdc ddng nghidp. Khuyd'n khich giao vien tham gia cdc hdi thao chuyen dl ve phtfdng phap giang day cho thie'u nhi ciia Cambridge, Oxford, VUS,... de ludn cap nhdt cac phffdng phdp giang day mdi va ha'p dan.
Dac biet cac giao vidn phai cd tnnh dp chuyen mdn td't de dam bao kid'n thffc giang day cho cdc em la chinh xdc. O Iffa tudi thie'u nhi, cac em hoc tid'ng Anh lan dau thi phat am cua giao vidn phai chinh xac la didu cffc ky quan trong, ne'u khdng cdc em hoc sinh sd phat am sai, ve sau khi cac em da quen each phat am dd rdi tbi ra't khd su'a.
2.2. Ndng cao chd't luang ca sd vat chdt cua trung tdm vd phdt huy nhCtng net dgc biet duac xem Id thu hiit sU quan tdm cua phii huynh vd hoc vien
Thdi khda bieu cua trung tam can dffdc sap xep linh hoat theo Iich bpc cua trffdng pho thdng, can tao dieu kien sSp xe'p lich hpc mdi hoac
228 So 6-Thang 4/2019
gUANTm-qUANLV
chuyen ldp mdi cho bpc vidn trong trffdng bdp hpc vien trung vdi lich hpc d trffdng hoac phu huynh khdng the tie'p tuc dffa ddn con hp di vao theo lich hoc bidn tai do ban vide gia dinh hoac cdng vide.
Cd sd vat cha't tdt se phuc vu cho viec giang day tdt hdn, cac phdng hpc can dffdc trang bi day du cac thie't bi nghe nhin nhtf tivi, rady tinh, loa va cac gido cu. tranh, dd vdt Cd sdn chdi ngodi trdi cho hpc smh cung la mdt Idi the' cua cac trung tam giup cac em cd chd vui chdi trong gid giai lao.
Dpi ngu nhdn vidn cdn cd tinh thdn nhiet tinh vdi cdng viec de phu huynh va ngtfdi hoc ludn cd cam giac dtfdc nhan vien cua trung tam hd trd t nhiet tinh nhffng luc cin thid't trong sud't khda hpc.
2.3. Ndng cao danh tieng ve chdt lUang ddo tqo cua trung tdm dd'i vdi xd hoi
Nhffng trung tdm dtfdc nhidu ngtfdi khen chat Itfdng dao tao td't se dtfdc nhieu phu huynh tin chpn cho con hp hpc tid'ng Anh. Vi vdy, can nang cao cbd^t Itfdng dao tao dd cac phu huynh cd con dang theo hpc tai trung tam tha'y con hp hpc td't
; tid'ng Anh thi chinh hp se la nhffng ngtfdi qudng ba cha't Itfdng dao tao ciia trung tam tdi nhffng ' ngtfdi than, ddng nghiep va ban be cua bo.
Vd'n dd cam kd't chd't Itfdng d^u ra cho hpc vidn cung la ye'u td dtfdc hau he't ngffdi hpc va cac phu huynh quan tara khi chpn trung tdm hoc tie'ng Anh. Cac trung tdm c^n cac qui dmh cu the ve ydu can dd'i vdi ngffdi hpc: thdi gian thara gia
! khda hoc tff 80% trd ldn, hpc bdi va lam bdi dly dii ma giao vien giao ve nha, tich ctfc tham gia I cac boat ddng hpc tap trdn ldp,., de dam bao chd't Itfdng dau ra. Trong trtfdng hdp hpc vidn da dap ffng dii cac ydu cau ma van chtfa dat kdt qua nhtf s_ trung tdm cam ke't thi can cd chinh sach hd trd
ridng cho cdc dd'i ttfdng ndy nham dam bao uy tin cila trung tdm.
; 2.4. Bay manh cdc hoqt ddng marketing nham
^ qudng bd trung tdm
[ Cac trung tdm tid'ng Anh tai TP. Vung Tau nen , dIu ttf cho cac boat ddng marketing de quang ba 1 trung tam. Quang cao tren cac kdnh truyen hinh
dii td'n kem nhtfng each nay cd thd tid'p cdn tdi cac phu huynh ngay tai nhd cua bp, nhffng hinh thffc nay cbi phu hdp vdi cdc trung tam cd kha I ndng tai chinh td't.
Quang cao bang td rdi, bang rdn cung la mdt
hinh thffc marketing tid't kidra nhieu chi phi. Tuy nhidn, cac bang rdn quang cdo cIn dtfdc treo tai nhffng dia didm trung tdm cua thdnh phd: cac trung tdm thffdng mai, sieu thi, khu cdng nghiep, gan hoac trtfdc cac trtfdng phd thdng.
2.5. Tqo nguon tham khdo cho cdc phu huynh mdi vd CO y nghla tich cUc vdi trung tdm
Yd'u to' Tham khao cd mtfc dd anh htfdng raanh dd'i vdi quyd't dinh cua phu huynh chpn trung tdm ngoai ngff cho con hpc vdi he sd' Beta chuan hda = 0,101.
Cac trung tam phai lam sao dd chinh cac hoc vidn ciia minh vd ci.c phu huynh dang cho con theo hpc tai trung lam la ngtfdi se gidi thieu trung tam nay cho ngtfdi quen cua hp khi dtfdc hdi. Ho dtfdc xera la khdch hdng hidn tai, lam sao de giff chan bp dffdc thi ttf hp se mang lai cho trung tdm cdc khach hdng radi Ddy cung cd thd xem la mdt hinh thffc marketing gian tie'p ctfc ky hidu qua nd'u nbtf khach hang hidn tai cam thd'y hai ldng vdi kd't qua hoc tie'ng Anh ciia con hp sau khi dang ky hpc d trung tdm.
2.6. Vi tri thudn tiSn
Ye'u td^ Vi tri thudn tien khdng tdc ddng tdi quyd't dinh chon trung tam hpc tie'ng Anh cho con ciia phu huynh chi phil hdp d thdi didm nghidn cffu khi radt dd cdc trung tdm tid'ng Anh d TP.
Vung Tau tffdng dd'i day va hau he't cac trung tdm deu nam d cdc tuye'n dtfdng chinh, khu ddng ddn ctf. Nhffng trung tdm tie'ng Anh d TP. Viing Tau chuan bi md them cd sd mdi trong khu vffc TP.
Vung Tdu thi cIn phai tid'n hdnh khao sdt thdm ^ kid'n cac phu huynh mdi cd cd sd kdt luan phu huynh cd sdn sang cho con hpc d dia didm mdi hay khdng.
2.7. Chinh sdch hoc phi
Chinh sdch hpc phi khdng tac ddng tdi quye't dinh chpn trung tam hpc tie'ng Anh cho con cua phu huynh chi phu hdp d thdi diera nghidn cffu khi cdc trung tdm cd chinh sach hpc phi ttfdng dd'i gid'ng nhau, mffe hpc phi chi chdnh nhau 10 - 20%, vi the' chinh sach hoc phi khdng tao ndn idi the' khac bidt cho cac trung tam. Vi vay, trong trtfdng hdp cdc trung tara mud'n tang hpc phi va dieu chinh cac chinh sdch lien quan de'n hoc phi thi can tie'n hanh khao sdt sd bd y kie'n cua phu huynh va khao sat thdm tinb hinh thtfc te' cac trung tam khde tai TP. Vung Tau •
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TAP CHi CONG THIftiNG
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Ngay nh0n bai: 11/3/2019
Ngay phan bidn danh gia va su!a chiTa: 21/3/2019 Ngay chap nhan dang bai: 31/3/2019
Thdng tin tdc gid:
1. VU Dl/C THANH CHAU
Nha Van hda Thid'u nhi tinh Ba Ria - Vung Tau 2. ThS. PHAM THI TUYET NHUNG Trtf&ng Dai hpc Tai chinh - Marketing
FACTORS IMPACTING THE PARENTS' DECISION OF CHOOSING ENGLISH CENTER FOR CHILDREN AGED
FROM 6 TO 11 IN VUNG TAU CITY
• VU DUC THANH CHAU
Children's Cultural House of Ba Ria - V u n g Tau Province
• Master. PHAM THI TUYET NHUNG University of Finance - iviarketing
ABSTRACT:
This study is to understand factors affecting the parents' decision of choosing the English center for their children aged from 6 to 11 in Vung Tau City in order to propose some policy implications to attract students for Foreign language learning centers in Vung Tau City. Firstly, this study identifies factors affecting the parents' decision of choosing the English center for children aged from 6 to 11.
Secondly, the smdy evaiues the impact level of these above factors. Finally, based on the study's findings, the study proposes some suggestions to help English centers built learning programs which are appropriate to children aged from 6 to 11 in Vung Tau City to meet their parent's needs.
Keywords: English center, the age of 6 to 11, Vung Tau City.
230 So 6 - T h a n g 4/2019
