THUC TIEN - KINH NGHIEM
'B5Wp^h"an hieu^nong sdn
Hoi N6ng dan cdn vdo cuoc mqnh me
% Nguyin T.Tkanh Huyen - Li TAnh Xudn
^ ^ • • f i Ndi cd rIt nhilu sin WUmlm Ph^*^ nong sin noi B n H l f l ^'^'^9 nhung chua cd H ^ B H nhin hieu vi viy gia thinh chua cao, giim su canh tranh, nhat li d thi trudng nudc ngoii. De dam bao cae sin pham cua ndng din lim ra It bi thua thidt, ning gia thinh sin pham, nang cao thu nhap cho ndng dan, thi vai trd cua cac cap Hdi Ndng din thinh phi trong vide bao hd nhan hieu sin pham ndng sin Ii rat quan trgng. De tii khoa hpc so OlX-1008-2013-2 ve "Vai trd cua Hdi Ndng dan trong bio hd nhan hiiu ndng sin tren dia ban Ha Ngi" cua Hpi Ndng d i n TP Hi Ndi dugc triln khai hon mpt nam nay da gdp phin day nhanh tien do ding ky bao hd nhan hieu san pham ndng san tren dia b i n thinh pho, v i tiep dd la gidp ndng din phit trien sin xult, quan ly chat lugng, tang cudng khi ning canh tranh, gop phan ning cao thu nhip.
CAN PHAI OANG KY BAO HO 1 ^ NangthanK/lfll K^ i Thane 6/2014
NHAN HIEU SAN PHAM NONG SAN Theo quy dmh tai Dilu 4.16, Luat Sd hiiu Tri tue thi "Nhin hiiu l i dau hieu de phan biet hing hda dich vu cda to chdc, ca nhan khac nhau". Ding ky bio hd nhan hieu sin pham chinh l i viec iiinh thdc hda danh tilng cua sin pham theo luit, td dd tao dieu kien de quan ly chat che chat lugng s i n pham, thuc diy phit trien sin pham, md rgng thi trudng tieu thu, t i n g khi ning canh tranh, nang cao gia tri sin phim, Diy li cdng vide h i t sdc quan trgng va can thiet gop phan gia t i n g gii tri cua sin pham, tuy nhien tren thuc t l , viec ding ky bao ho n h i n hieu san pham cdn ban che; nhieu sin p h i m d i cd danh tieng td rat liu nhung chua ding ky bao hg nhan hieu, sd lugng sin pham dugc bio hg nhan hieu cdn It.
Theo Ths. Hoang Thi Hii Yin - Khoa Khoa hoc Quin ly- Dai hpc Khoa hpc Xi hpi v i Nhan v i n thi viec dang ky bao hd n h i n hieu hang hoa rit quan trpng, khi
chdng ta ding ky bao hd nhin hieu tdc l i da sd dung cdng cu sd hiiu tri tue de gia tang gii tri sin pham. Chdng ta cung can phan biet giiia nhan hiiu v i thuong hieu, trong dd: Nhin hiiu thugc pham vi dieu chinh cua Luit Sd hiiu Tri tue cdn thuong hieu co the hieu la nhan hieu cdng vdi cac y l u t l khac nhu niem tin, uy tin.,.
Vi vay, khi ding ky l i dang ky bio hp nhan hieu chd khdng phai bio hp thuong hieu sin pham.
6ng Nguyen Manh Cudng- Pho Chu tich Hdi Ndng din huyen Gia Lim d i t ciu hdi; Viec ding ky bio hg nhan hieu mang lai Igi Ich qui ro cho c i ngudi san xuat va nguca tieu dung, Ro ring la chung ta thay gia 1kg rau b i n trdi noi trin thi trudng khdng ed nguon goc, xuat sd, khdng n h i n mic thi se thap hon rat nhieu so vdi gia cda 1kg rau cd n h i n hieu, xuat xd.
Viy tai sao hien nay viec ding ky bio hd n h i n iiidu cdn chim, cic dia phuong v i n h i n dan chua tich cue trien khai thuc hien, Dilu dd xuat phat td nhilu nguyin
THLfC TIEN - KINH NGHIEM
nhin, trong do nguyen nhin ve nhin thdc, ve su quan t i m cda linh dao cae dia phuong, cac cap, cic nginh v i n h i n d i n v l dang ky bio hd nhan hiiu chua dung mdc, chua dat ra Ii viec Iim can thiet; v i cdng viec ding ky nhin liidu cung cdn khd khan ve ci thd tuc dang ky va kinh phi.
Ba Hoing Thi Hiu- Chu tich Hdi Ndng dan x i Thanh Xuin, huyen Sdc San chia se: Sau khi rau Sdc Son dugc ding ky bio hg n h i n iiieu tap the thi gia thanh cua san pham tang cao, thi trudng tieu thu md rgng, thu n h i p cua ngudi dan tang len. Hiin nay, toin xa da phit trien dugc 14ha sin xuit ndng nghiep theo phucmg phip huu CO, trong dd cd 12ha d i dugc cap chdng n h i n bio hd nhan hieu; hing thing xa cung cap ra thi trudng tu 35-45 tan s i n pham cic loai cho 27 cda hang, cdng ty Idn nhd tren dia b i n Hi Ndi. Qua md hinh Hpi Ndng din dang ky la chu sd huu cua n h i n hieu t i p the rau Sdc Scm se giup cho hdi vien yen t i m sin xuat, tang thu nhip, hdi vien ndng din g i n bd vdi Hdi, tich cue tham gia cic phong trio;
ed dilu kien tham gia cic hoat ddng cdng dong, ddng gdp xay dung nong thdn mdi.
HQI NONG DAN VAO CUOC Theo PGS.TS Tran Vin Hai- Chu nhiem khoa Quan ly Xa hdi, trudng Dai hpc Khoa hpc Xa hpi va Nhin van H i Ndi thi: Viet Nam cd 933 sin pham gan vdi 721 dia danh t r i n c i nudc trong dd cd 800 sin p h i m n l i tilng. Din ngiy 14/3/2014, Viet Nam mdi bio hd ciii d i n dia ly cho 41 s i n phim ndng nghiep. Ha Ndi cd 55 sin pham n l i tilng, trong dd mci cd 11 s i n pham dugc bio hd nhan hieu t i p thi; 6 s i n pham d i ngp don dang ky bio hd; trong t i t ei cic sin pham d i v i dang
dang ky thi ehua ed s i n pham nio ding ky bao hp chi d i n dia 1^. Tong sd sin pham cua TP. H i Ngi d i ding k^ bio hd n h i n hieu bing 1/4 so vdi so ding ky bao hg n h i n hieu cua ca nudc (32.889 sin pham cda Ha Ngi/120.795 sin pham cua c i nude); s i n pham ndng s i n cua H i Ngi da ding ky bao hg nhan hieu l i 11 s i n pham /32.889 s i n pham da dang ky bao hp cua t h i n h pho. Vai trd cua Hdi Ndng dan trong viec ding ky bio hg nhan hieu thi d he thdng Hdi Ndng dan ci nudc m i Hdi l i chd sd hiiu n h i n hieu: Cd 17 chu sd huu cap xi, 23 d p huyin v i 5 d cap tinh. 6 TP H i Ndi thi chd sd hiiu l i Hdi Ndng d i n d cap x i la 5, cap huyen l i 1 v i cap t h i n h pho ehua c6.
Nhu viy so vdi ci nude, thi cic cap Hdi Ndng d i n TP Ha Ndi da quan tim, bat tay vio chi dao v i thuc hiin bio hd nhan hieu san phim. Tuy nhien, dng Trinh The Khilt- Chu tich Hpi Nong dan thanh p h i H i Npi van tam tu, tran trd: Sin pham ndng nghiep cua Ha Ndi hien nay dang b i n ra tu 1 gid dem d i n 5 gid sing thi lam sao bilt dugc s i n pham nao ed n h i n hieu, s i n p h i m nio khdng ed nhan hieu, dieu n i y i n h hudng rat Idn den s i n xult v i thu n h i p cua ngudi ndng dan, Cung chinh td nhung tran trd dd ma De tii khoa hgc so OlX-1008-2013-2 v l "Vai trd cua Hgi Ndng d i n trong bio hd nhan hieu ndng s i n tren dia ban H i Ndi" cua Hgi Ndng d i n TP Ha Ngi da dugc thuc hien. Dieu dd, gdp phan day nhanh tien dp ding ky bio hd n h i n hieu s i n p h i m ndng san tren dia b i n t h i n h pho, va tiep do Ii giup ndng dan phit trien s i n xuat, q u i n l^ c h i t lugng, t i n g cudng kha nang canh tranh, gdp phan nang cao thu n h i p .
01 OOl VCfl DANG KY BAO H O NHAN HIEU LA QUAN LY CHAT LUONG, PHAT TRIEN SAN PHAM
Theo chia sd cua b i Hoing Thi Hiu thi hien nay nhu cau cung dng rau cda xa Thanh Xuin d i tang len td 70-100 tan/thing, nhung sin lugng rau san xuat tai x i mdi d i p dng dugc mdt nda nhu cau thi trudng Tuy quy md san xuat cua x i chua du ma nhu cau cung dng s i n pham cao nhung trudc mat xa cung chua d i t muc tidu md rdng quy md sin xuat m i t i p trung vio viec quin ly n h i n hieu, d i m bio chit lugng, uy tin cua sin phim. Tiln tdi, kiii sin pham cd chi ddng on dinh trdn thi trudng, hing hda tieu thu tot se cd hudng phat trien md rdng quy mo sin xuat.
v l v i n de dang ky bio hd nhan hiiu sin pham, dng Trinh Quoc Trung- Phdng Quan ly Sd hiiu Tri tue- Sd Khoa hoc Cdng nghe TP Hi Npi cho biet . Dang ky bio hd n h i n hieu san p h i m rIt dem giin, didu quan trong l i sd dung v i phit triln n h i n hiiu nhu t h i nio? Khi ding ky bio hp nhan hieu ndng san can phii nghien cdu can nhac ky de chgn hinh thdc dang ky bio hd.
Cd 2 hinh thdc ding ky do Ii bio hd nhan hieu t i p the v i bio hg ehi d i n dia ly. Doi vcri viec ding ky bio hd chi d i n dia ly ddi hdi phii cin cd vio rat nhieu yeu to: Thuy nhudng, tho nhudng, truyen thong canh tic... l i nhung dieu kien rat die biet, khic biet rd ret so vdi noi khic ndn d i n g ky bio hd chi dan dia ly l i rat khd; bio hd n h i n higu t i p the thi cic dieu kien don giin ban. Va khi ding ky nen chgn s i n pham nio? Nhung s i n pham g i n vdi ten dia danh thi chu sd huu phii l i UBND cap huyen, x i va giao cho 1 chu sd huu n i o thi can cu vio d i e diem cua s i n pham, nhu
KylTh^nR 6/2014 W6ngth6nKyirtl J H I
T H U C T I E N - KINH NGHIEM
g i n vdi kinh doanh thi giao cho Hgp tic x i l i chu sd huu; g i n vdi ndng s i n thi giao cho Hdi Ndng d i n l i chd sd hiiu. .
6 TP. H i Ngi so lugng ndng s i n dugc bio hg hien nay cdn it, cd nhung s i n pham cd danh tieng hang t r i m n i m nay dugc nhieu ngudi biet den, nhung can phii bio hd nhan hidu s i n pham dd. Tuy vay, khi chung ta da ding k^ bio hd nhin hieu roi thi phii quin ly v i phit trien s i n pham dd chit che theo nhung dieu kiin d i dang ky. Trin thuc te, viec thuc thi sd huu tri tue cdn yeu kem, ldi nay do chinh chu sd hiiu vi ban ai h i t chu sd huu phii ed trich nhiem bao ve chinh quyen sd hdu cda minh, bang each phit trien diy cao chit lugng s i n pham len.
Chd sd hdu phii quan ly dugc chit lugng s i n pham theo tieu chuIn da dugc ding ky, d i n h gii, vi viy can phai phin loai s i n pham du dieu kien thi dan nhan;
cdn nhdng s i n pham khdng dd dilu kiin thi khdng d i n nhin (vl du: q u i budi dat tieu chuan nhu the n i o thi mdi dugc d i n nhan, eon khdng du cic dieu kien quy dinh thi ehi b i n d chg ling gii thap ban)... Luu y la cic san pham khi d i dang ky bio hp xong can phii quan ly chat che; phai trang bi cho chu sd hdu tri tue cic bd cdng cu de quin ly nhan hieu,
Mdt diem dang luu y trong viec ding ky bio ho nhan hieu hien nay, theo PGS.TS Tran Vin Hii thi thudng chu y den ndi dung va tinh thuc thi cua s i n pham chd chua quan tim, chu y den ngi dung bao hp. Nhu n h i n hiiu "Rau huu co Sdc Son, hinh"
s i 195460, Hpi Ndng d i n huyen Sdc Son, nhdm 31 rau tuoi gom rau dn la, rau dn cu qud, rau gia vi.
Npi dung b i o hd l i : Nhdm 31 rau tuoi gom rau an la, rau i n cu qua, rau gia vi thi chu sd huu n i y tu
han che pham vi cda minh -vi ndi dung bio hd chi cd rau i n li, rau i n cd, qui, rau gia vi nhung n l u sau n i y d diy phit trien trong rau an tiian, rau i n hoa... ttii vugt ra ngoii pham vi bio hd.
Cdn vdi "Nhan hieu Budi tdm vang Dan Phugng" Hpi Ndng d i n la chu sd hiiu n h i n hiiu t i p the
"Nhin hieu Budi tdm ving Dan Phugng, hinh" so 192260, Hdi Ndng d i n x i Thugng Mo, Dan Phuong, nhdm 31 budi tdm vang [hoa qua turn) thi d d i y ndi dung bio hp la (hoa q u i tuoi), pham vi rgng hon.
Cung theo •^ kiln dng Hii, khi dang ky khdng n i n d l c i n h i n v i doanh nghiep la chu sd hiiu nhan hiiu mang ten dia danh, ncri. gan vdi s i n pham ndng nghiep.
Ve nhan hiiu budi tdm ving Dan Phugng, dng Thieu Vin Son- Phd Chd tich Hdi Ndng dan huyen Dan Phugng chia se: Ciy bucri tdm ving dugc dua v i o trong d x a td nam 1995, sau gan 20 nam t h i m canh h o i n t o i n dat pham cap tot tucng duong vdi budi Phu Diln, dien tich khoang 345ha, gia tri thu n h i p khoing td 24 den 25 triiu dong/sao va tong gia tri toin huyen udc dat 220 den 250 ty dong mdi nam. Sau khi dang ky b i o hg nhan hieu, h i u nhu hing n i m cic nha vudn deu tieu thu h i t budi, tham chi cd Idc cung khdng du cau, Tuy nhien, ve lau dai thi cich thde tieu thu nhu v i y chua hieu qui, van tinh trang manh ai nay b i n , gii ban, cich ban tuy thudc vio tiem luc kinh t l hoic k h i n i n g nhan biet thi trudng cda tdng hg din. Budi tdm vang Dan Phugng chua vio dugc cic he thong cung cap thuc pham khac nhau nhu sieu thi, cda h i n g tidn ich... nhu viy khdng phit huy dugc tiem ning. Thdi gian tdi, n h i m phit trien hem s i n pham, giu vung uy
tin, c h i t iugng n h i n hieu, UBND huyen se tiep tuc trien khai cic ndi dung: Tilp tuc tuyin truyln nang cao n h i n thdc cda cic chd the s i n xult v i kinh doanh budi, t i n g cudng su liin kit lim an theo quy md giCta cic don vi vdi nhau nham phit huy sdc manh tap the nham canh tranh cd hieu q u i trong co e h i thi trudng hi#n nay; Ting cudng cdng t i e tuydn truyen, quing b i nham tdng budc n i n g cao vi t h i cda nhan hieu t i p t h i , biln n h i n hiiu tip t h i t h i n h thucmg hi§u manh cda huyen, la co sd tin cay de ngudi tieu dung lua chgn s i n phim;
Tilp tuc n i n g cao nang luc quin ly cua Hpi Nong d i n x i Thugng Mo, dan vi dugc giao li to chdc quan ly nhan hieu tap the budi Dan Phugng, dua hogt dOng chdng n h i n v i o ne nep v i chuydn nghiep; Bao cao vdi UBND thanh pho tdng budc hoin thien them v l t l chdc, n h i n su v i phuong tien boat ddng cho Hgi. Phii hop vdi S i n giao dich Ndng sin Ha Ndi quan t i m , tu v i n gidp n6ng dan van de tieu thu s i n phim.
Ding ky b i o hg s i n pham li vide l i m rat quan trpng, nhan hieu tao nen gia tri Idn ve tai sin tri tue cho c i n nhin, t i p the, doanh nghiep va ca nen kinh te, thdng qua vai trd cda nhan hieu se tao nen khi nang canh tranh cho n i n kmh t l . Nhung khi d i ding ky b i o hd nhan hieu roi cic chu sd hiiu phii tiln h i n h quang bi, phit trien, quin ly nhan hiiu cd nhu the thi men phat huy dugc tic dung cua n h i n hieu v i neu nhu khi d i ding ky n h i n hieu rli m i tilp theo 5 n i m sau khdng dung nhan hieu do thi n h i n hieu se bl huy bd. Hoac cd n h i n hieu roi ma khdng q u i n l-y chit che se bi cic c i nhan, tap t h i khic Igi dung, anh hudng den chit lugng s i n pham, uy tin n h i n hieu.B
I K l N6ng^h6n^/le5^ Ky 1 Th^ne 6/2014
