NGHIDN CPU " —
Ihlg dung cong nghe Bigdata dO chdng hang gia
U T H H a n g
Khoa HC Uiong thang un Kmh tfc Tnioni D^i hge C6ng nghe UiOng lin & T^'en thong ™^ ^SK/Si
Sv phil Ui^n manh m* ciJa Ihuong mil di«n tu d i ri dang mang lii nhiiu kTi ieh to 1*1 cho e i doanh nghi$p va ngueri ueu diing. Tuy nhien, hing gii I4I dang li \in di nhiic nhfll ciia eic doanh nghidp Ihucrng mil (U?n 111. Bii bio niy, d* xuil mo hinh h4 irp Iniy xuil ngu6n g«c cua sin phim gop phin chtfng hing gii, hing nnii.
Viee dim b i o nhin biet hing hba diing wM su thil, hing Ihil vi hing dim bio chit luiyng se g6p phin ning cao hieu qui kinh doanh, ban hing cho eic doanh nghiep, don v( kinh doanh vi dim bio cho mfli tmdng kinh doanh ihuong mil dien Iti dupc Iny nen linh minh vi Irong sieh hon.
1. GIOI thlSD >* 8i4 e i so vdi viii hing "xin" m i hing gii, hing nhii ' „ , . , ^. ,, ,,. ^,.. ,. . . khl«n nhung mil hing chinh hing, ed ngu6n gde xuSi Hen nay, vin nan hing gii, hing nhil dang li mot . . _i f. .* « i, . „ x ^ „ „ 7, „i.i„ ^„^„h
^ . ' , J r u u*i • * J K ..-7 xu rO ring am vio Unh tring 6 im, suy giam doanh trong nhOng vin de nhuc nhdi cua eie doanh nghiep ,. ,,. .. , ,. 7 ix „ ,- • « .;^ .-A . . °,,_ ^,, . , „ , ,^ , „ . .. • „ • ! Ihu. Tu dd cdn im suy yeu dng tin eua nguoi ti6u hoal ddng. d i e biet Ii trong llnh vyc Ihuong mai dien i 1 •a 5 tii. Die Ihil cua ihuong mil dien tii li noi m i ngudi
diing dd'i vdi Ihuong mil di^n tii.
mua v i ngudi b i n khdng Uyc li*p gip nhau, nguoi T'*" >hi gidi vi trong nude cung d i c6 nhi4u mua khdng d«n lin noi, sd tin tay sin phim nen d i nghien cuu, tii lieu vi vin di hing gii hing nhii, v i hing gii lii cing ed co hdi hoinh hinh. '^^'^ ""8 dgng h6 tro chdng hing gii, hing nhai. Mdt
He luy ueu eve m i nd mang lai cho x i h«i li khdng ^ ,'*"B ^""^ check code kiim tra ngu6n goe s i n he nhd. nhu: Anh hudng din M„ khde, lai ehinh nia P ! ^ " - nhu: Barcode Viet - li ung dung dugrc lip Irinh ngudi ueu dung; lim giim uy Un eua cie nhi sin xuil '".''""S ''«"8 Viet cua edng ty Icheek - Cdng ty cd chin chinh: lim mil King Un ciia ngudi Ueu diing ddi P'™' Icheek.
vm Uiuong mil dien lii Tuy nhien, nhung nghien eiiu dd mdi chi dung Iii d Qua m«t so khio sit cho Uiiy, hien nay hang gii. 'C^'^ ""f .."'. Jl!''*^ ' " f ''^'' "^ "^"^ *'"^" h ^ S gi*, hing nhil, hing kem chit luong cd mil d rii nhiiu " ^ 8 nhii. Nhimg phin mim ling dgng h6 Irp check phin khue ciia lh| Inidng, lii c i c ngudi bin hing nhd "^"T r " P™™ "**" '^'" ^^ 'Wit dupc bii toin le uen facebook. Ulim ehi len Idl vao sieu Uil, sin chdng lim gii m i Vich vi sin phim la hing gii hoin Ihuong mil diin Hi k i a L h^ ' " "*' """^ ^" """S. ^ l ^ giii quyft Hinggli,hingnhiiednhUngbiiuhiendad,ngvi eSSl l l g v l ^ . S " , ! ^ ! ^ ' * """^t "^P '* *'*"S miu m i , -linh ddng" vi gii c i vi die biil nguy hiim bi ftduT sin n h L rh,„^ h? '1™ "^^ """« "*>*"
hon li cdn phong phu > i chung toil. Su nguy hiim Uii Z c ^ ^ n ' v T s n ^ '"*" '* "><" "^ "*
hiin d chd, bin Cinh viee giy Uuil hai vi kinh l i . nd T ^ luan lim nghien euu va ung dung trong thue ti.
cdn giy i n h hudng nghiem Upng d i n siic khde eua Trong b ^ bio nay, nhdm tic gia d i xuit iing duna ngudi ueu diing. Diin hinh li dd in, dd udng, ttiudc cong nghe Bigdata irong chong hang gii irons thiiono ehiia binh... IT*, ,'!,", ""• '^f'*^ Siiip diy lui dupc hans ail Hiu h i , eic hing cd u> tin, cd Uiuong hieu. dupc """^ "" '"^- » '^ PM< Min kinh t i th) S g ^ ' * ngudi ueu diing ua chuOng diu ed nguy eo b| lim gii. . Conn nnh* Riiylih b . •
lim nhai hing hda. Xii vi gdc dd kinh li, hing gii, - , i |,iL„ Vh-i?'"*™ ™W ""IB DUIlg ClIOnB liana hing nhii giy i n h hudng rii kin din kji nhuin ciia " ' " ™ "
nhiing doanh nghiep sin xuil.. kinh doanh chin ' ^ ^""8 "Shi mdi di xii |y luDno dir lia chinh. Tic ddng ueu cue diu Uen li hinh vi neu Iren cing kin ciia cic doanh nghien t r S w I h ^ "**^
lim mil u> Un Clla nhting doanh nghiip ed sin phim •^ * « " Hi. Thdng qua ngu6n dft 16 T " ' " " " ^ bj lim gii, khiin ngudi Ueu dting hiiu lim. din d i n nsliiip cd Uii nghien cuu so sinh i - ' '^"^^
l i i c quav lung 1*1 i-di sin phim. Mil khie, vl cd kTl Uii qui khii. Tu dd, dua ra duoc mivSi M1 T ''^" """S cung nhu d . J o i n d « ^ ^ ^ ^ « * ^ 7 ^ c h u & ,
O o • H " ^ CHAU A • THAI SIMM OUOHS (THAUM * , ZOZl 1 1
trinh tdi. Trong nhOng phin m^m eiia Bigdata la ti;
ddng vii khiu trong vin hinh.
Theo md hinh "5Vs" cua GeUtner (2014) ve nam linh chit quan bpng ciia Big Data, bao g6m:
- Volume (Sd lugmg Imi tru): "Big Data" ed dung Iw^ng luu tru vugrt mue d i m duong cua nhung ung dgng vi edng cy truydn thdng.
- Velocity (Tde dO xu \f): Dung lugng eua dii li$u
^ ting rit nhanh v i edng ngh$ xii ly du li^u U&n ti^n cho phip chiing ta xii Iy tiie thcri trudc khi ehung duge Iuu tni vio co sd dO Ii§u.
- Variety (Da dgng chung loai): Hinh thde v i ehung lo^ do li$u da dgng, e i ciu bdc vi phi eiu tnic (tii li^u, blog, hinh inh, video, i m thanh v.v.).
- Veracity (DO chinh xie): Vdi xu hudng Social Media, Social Network vi sq gia tang b'nh tuong tic, chia s6 mgnh mi ctia nguclri diing Mobile n^n xie djnh do lin eiy ciia d& li^u Ii khd khan. Phin Ueh vi loai bd dii liOu tbi^u ehinh xie v i nhiiu Ii quan trgng ciia
"Big Data".
- Value (Gii trj thOng Un): Phii hogeh djnh duge nhOng gii trj thdng tin huu ieh eho e i e vin di, c i e md hinh hogt dOng vdi eic dQ liOu thi mdi nen bit lay vio ky thuit "Big Data".
- Vdi nhung d$e di^m niu tiin ed th^ thay nhung thkch Uiiie dO'i vdi vi§c quin iy "Big Data". Do dd, d^
dim bio d i p dng cho vi^e xii 1^ lugng dtr liOu khdng I6 bong vii giay, e i n Uii^t phii hip cin phuong phip phan Uch dii UOu UOn UOn dO xii ly "Big Data".
CTng dgng eiia bigdata ed mil d khip mgi noi trong c^c xu hudng edng nghO i o hda mdi nhit. Vi dy, bong mOt ming s i n xuit ciia e i e mgng 4.0, nhung cong nghO mdi nhu bigdata hay cloud computing se giiip cinh b i o sdm s i n phim l6i, hOng, tOr do phdng ngtra trude vi gia tang nang suit, ebil lugng, ning eao gia trj egnh banh.
DOi vdi ViOc ehO'ng hing gii, hing nhii Uii tmy xuit ngu6n gdc s i n phim la vin de cOt lOi vi g$p pbii mgt stf vSn di sau:
- Vin dO tmy xuil ngudn gOc thyc sy khong phai Ii 6 cii tem, bong khi bin chit cii tern co UiO lam gii duge,
- Vin dO tmy xuit ngu6n gO'e m i u choi chinh la dg Un ciy tgi tung diOm tmy xuit.
- ViOc xiy dyng cic hO thOng tmy xuit nguon gdc riOng 10 khOng Uidng nhil si la mgt sy iang phi khong th6 chOi cii, hO UiOng truy xuat nguOn rieng le khong kOl ndi dugre vdi nhau dan den eiu chuyOn mgt sin phim phii "ginh" hing chye tem nhan
Nim 2017, Alibaba — tip doan Uiucng mgi dien tii khdng 16 ciia Tmng QuO'c thanh lap mOt Hen minh d i e biOt vdi hon 20 thuong hiOu Idn tiin thi gidi ehdng Igi tinh trgng hang gii, hing nhii dya ben edng nghO Bigdata.
Hay lgi ViOt Neun, nhiing dng Idn Thuong mgi diOn tii nhu Sendo eiia tip doin FPT, Lazada cQng iing dyng Cong nghO Bigtdala vi tri luO nhin tgo Al vio
\iOc quin ly sin phim, h6 bg logl bd hing gii, hing kem cbit lugmg hay khuyOn mgi i o tu e i e shop trong ho thong.
3. De xuat irng dung truy xuat san ptiam DO ehdng lai bing gii, hing nhii thi ngiy nay cd mOt sd cich thudng sii dyng nhu:
- Phin biOt bang mat thudng vO nhan mie, hinh inh, chit lugng ciia sin phim.
- Sii dyng phin mOm check code ma vgeb.
Tuy nhi^n, vdi hm phuong phip tiin ehua thyc sy hiOu qui. Do eOng nghO lim gii, lim nhii sin phim ngiy cing da dgng vi Unh vi. ViOe phan biOt sin phim bing mil lhu6ng ddi khi khdng ehinh xie. BOn cgnh dd, viOc sii dyng nhung ung dyng check code m i vgch chi ed thO ddng trong trudng hgp v6 ciia sin phim li hang gia, vdi ma vgch gii. Chii khdng IbO biOl ebinh xie li bong trut^ng hgp v6 sin phim li thil, nhung ndi dung sin phim li gii.
Do viy, bong b ^ bio niy dO xuil ung dyng check code chOng hing gii sii dyng d^ tmy xuit nguOn gde sin phim nhim h6 bg ngudi lifeu dung vi nhi eung cip nhin biOt duge chit lugng vi ngudn gdc sin phim.
3.1. Dinh hudng xiy dyng phin mOm check code DOi lugng, tie nhan Uiam gia bO Uidng (1) Hi thd'ng bao gdm eic miy ehii dO Iuu tru thOng Un ve sin phim. Vdi m6i co s6 dgi \f, nhi eung eip bong hO thOng se Ii I miy tinh con cd chiic nang quin ly thdng Un tgi co sd, vi diy Ihdng Un l&n kho Bigdata.
(2) Khieh hing c6 thO sii dyng iing dyng icheek qua cac thiet bj thdng mlnb dO thuc hiOn tmy xuil thong Un vO san phim.
(3) Cac tic nhan Uiam gia vio hO UiOng bao gdm:
- Ban giam dOe eic nha cung cip, sin xuil - Nhin vi^n ban hing true liOp tgi c i c ciia hing, dgi ly
- Khieh hang/ ng- Ddi tic kinh doeinh eua eic nha cung cap nhir Nha vin chuyOn, thanh toin, nhi eung ung...
uoi Ueu diing sii dyng thiOt bj smartphone dO truy xuit, kiem ba nguOn gde, Unh trgng ciia sin phim.
Cic kho du li^u
- Nha cung cip/ nhi sin xuil: Diu vio Ii c i c thong Un nhir so e i p phOp kinh doanh, danh mye cic san phim, dla ehi, quy m6...
- Dai ly: Dau vac la thdng Un cic dgi ly eung c i p sin pham dOn ngucri UOu dLing:Dia chi, S6 giiy pb^p kinh doanh, Unh vye kinh doanh...
- Sin pham: Diu vao Ii thdng tin vO sin phim nhir.
59
Ncm^cxiu
Ngay sin xuil. Hgn su dyn^ nhi san .vuit. nha phin phdi. nhip khiu, quy each dong goi. Dia chi dgi ly danij t ung cip sin phim.
3 ^ . Quy tnnh xii ly thdng bn
M6 ta y tudng qu> Irinh xii h t W ^ Un eua hO thdng Diu vko: Danh sach cAc sin phim bao gdm: T ^ sin phim. nha sin xuil. nha phan phfi, hgn sii dung, quy eich ddng gdi, dgi h' dang eung cip sin phim, ma vgch.
Oiu ra: Unh trgng sin phim.
Thdng quan ma \-gch irfen sin phim, khach hang cd thO check Uidng Un vO tinh trang sin phim. "
hinh hda quy trinh xii K ciia hO Uidng nhu sau:
Giai dogn 1. Thu Uiip Uidng Un san phim
(3). Ma vgch t6n tgi. thdng Un sin P ^ ^ P^"" t^^
Nhung dla chi dgi Iy cung e i p khdng dung ^ " ^ (-1). MS vgch tdn tgi. Uidng Un san phim phu W- dla chi dgi ly dung v-di thyc lO.
Vdi eic buong hgp (1) (2) (3): sin phim la hang gia, hang nhii, hing k^m chal iugng. Tmemg ngp v J san phim chinh hang, d i m bao nguon gdc xuai
. \I6
4. Kel luan
Vin dO hang nhii, hang gia, hing kem chit lugrr^
khdng ehi inh hudng t n ^ tiOp dOn siic khde cua nguoi tieu dung, m i cdn anh hudng nghidm bgng dOn cac nha sin xuit chinh hang, anh huong dOn nOn kinh tO vi xa hdi. Trong Uiyc lO, hang gia.hang nhii con inh hudng dOn ngudn thu thue eiia nha nude. Idi phgm Thdng Un vO san phim duge thu Uiip qua nhung ^ ^ p i^^ ^.Q^g lg^^ ,-30. Do \ay, viOc iing dyng cOng nghO Uidng Un vao viOc h6 bgr ngudi tifiu diing buy xuit duge ngudn gdc ciia sin phim l i diOu ein thiOt.
Dge blot trang mdi budng kinh doanh thuong mgi dien tii, vdi n^n kinh te mo thi hang hda br nirde ngoai xim nhip vio thi truong khi nhi^u. Ngucri Ueu dung rii khd phin biOt duge diu la sin p h i m ehinh hing, dau la sin pham lim gii bao bi, hoic s i n p h i m bl in lgi hgn sii dyng. Do viy, ddi vdi ban thin mdi doanh nghiep eting ein dong long tham gia v i o kho Bigdata dO ed thO d^ ding quan Iy duge s i n p h i m tung ra thi iruong, tu dd dem lgi I6ng Un eho ngucri UOu dCing khi sii dung sin phim eiia doanh nghiOp- Diy Ii mdt bong nhiing vin de nhiOu doanh nghiOp Yiit Nam edn dang t»610 hay nOu ed quan tam dOn nhimg vin ehua duge chii trong va chua cd mot chiOn luge hiOu qui.
Vi da phin quan diOm cua doanh nghiOp VlOt Nam ehi chii trgng toi viOc sao cho bin duoc nhieu s i n phim, dich vy,... dem lgi Igi nhuan/
ngudn sau:
- Cic nhi cung cip, ptiin phdi. nhip khiu sin phim,
- Thdng qua cic hda don ban hang tgi eie eiia h^ng. dgi h eung eip sin phim dOn ngu^ U^u diing.
- Thdng qua eie hda den cung iing sin phim.
Giai dogn 2: Luu ini, xii l> thdng Un
Ho thdng bigdata xii ly cie logi du liOu ed eiu tnie va phi ciu tnic nhu sau:
Tii liOu (Documents)
- Du li^u quan hO (CRM. ERP, AeeounUng, Billing) - Thu diOn hi (Email)
-Video
- Hinh inh (Pictures) - Lugt click Ir^n website - Tru>'On thdng xA hOi - cuOc hgi thogi diOn thogi - Log files
Khai thac bigdata ddi hdi hg ting cdng nghO km, khi nAiiii Iuu tni eye kin. Yftu eiu h^ thdng miy Unh cd kni df xii h song song Cac cdng cy phan mOm
edng nhu ddi hoi eao vO trinh dO chuytn gia trong linh Tnjong Dgi hge Luai — Oai hoeHuV vyc Bigdata. Ph^m Anh Tuan (2015) Tane curm
Tgi d i \ . se su dyng nhung edng n^he trong \iOe xii "uoe v^ phong, chdng san xuat v^ h ^ ? " ^ " ^ ^ ly ihOng l.n phue tgp eua Bigdata. Phgm %i bai bao cao Chi eye Quin ly Uii truonc tinh r^ " ° " "^"S S'i tai khdng tip trung vao trinh bay cich xu W Uidng Un. Ma ^^ hoc Kinh lO va Ouan tn kinh . ^ " ^ ^ " " ' ' ' ' " ' ^ S
Tat Ueu tham ktiao
NguyOn Minh Phuong (2017), Phap lual v^ phong
? ° J L l ^ ^ . \ ^ ' ^ ^ " S llnh vye kinh doanh my p h i m
Nguyen.
Couldiy,
S va Quin tn kinh doanh-
Bai hoc Thii 4 Turow, J. (2014)
chi tip trung v^o \i$c tnnh tjiy ung dung ciia cong nghi Bigdata trong \i<^t- \i> dung phin mim tru>- xuit
ngui!>n g6c. chOng hang gii. hang nhii. _ Giai doan 3 Tni\ \ij.Si th6ng lin new approaches lo the conlenUub'vf'™' " ^ ^ ^ ' ^ ' s ' Trtn eo so su dung phin mim trtn di*n thoai d i •'"urnal of Communication. 8,1710-1726 ' " ' ^ ' " ^ " " " ^ check m i v-ich. S^ xa\ ra ni<it trong cac truong hop sau: '-'unibill, E. (2012). What is bi
(1). Mi%achkh<ingt6nlii. "O" 1° Ihe big data landscape ^ I f ' ^ ' " " o d u c - (2) M,-, ^,ch ,6n tai nhung tWing tin san phim o n ' m h l S l f " ' " ' ' " ' ' ' " ' ' " ' ^ ' - i ' w s l l H?
khang khop%oi thuc ti ^^8a^ san Miil. han siidung) °""'nAP™2015 'S-data.html Han Hu, Yongyang Nen, Tat Seng Chua
data and the clearance of'the pub le r e a r r " ' " " ^ ' " « nm., ..^.„ I . .. K'JuiH. realm- m^vT,^t >
• ^ueli
