Visit the Taylor & Francis website at http://www.taylorandfrancis.com and the CRC Press website at http://www.crcpress.com. She is the author of nine books published in New York and Springer, Germany in the fields of service, hospitality and technology.
Conception of Sustainable Accommodation Practices in Hotels
K. Nandi
G. Parsa
There are many challenges that need to be addressed to bring about a change in the mindset of consumers. This chapter focuses on the need for energy saving in the hotels and the measures that can be taken to achieve this.
DESIGNING SUSTAINABLE HOTELS
TECHNICAL AND HUMAN ASPECTS
CONTENTS
GREEN BUILDING DESIGN
Human progress is measured in inventions and how man has overcome the forces of nature. Promoting human progress without depleting the world's resources while protecting the development of future generations is one of the main challenges of today (Anon., n.d.) (Beyond-Sustainability. n.d.).
OBJECTIVE
APPROACH
- THE CASE OF SUSTAINABLE PRACTICES INITIATED BY ITC
- BACKGROUND
- SUSTAINABLE INITIATIVES BY ITC IN THE DOMAIN OF HOSPITALITY INDUSTRY
- APPROACH TOWARDS DEVELOPING GREEN BUILDINGS
- DEPLOYMENT OF TECHNOLOGY
- INFLUENCING INDIVIDUAL ATTITUDES
- FOOD WASTAGE
- CELEBRATION OF BIRTHDAYS
- COMMUNITY LUNCH SPACES
- WORK LIFE BALANCE
- WORK RELATED ASPECTS RESOURCE OPTIMIZATION
In the last 20 years, the world community has realized that resources are limited. In the interest of work life balance, employees leave the ITC Green Center on time.
LEMON TREE HOTELS
- CARING FOR THE PLANET
- CARING FOR THE ENVIRONMENT
- ENERGY CONSERVATION
- WATER CONSERVATION
- GREEN FUELS AND GREEN MATERIALS
- WASTE MANAGEMENT
- NOISE POLLUTION MANAGEMENT
- OPERATIONAL PRACTICES
- FUTURE INITIATIVES .1 SHORT/MEDIUM TERM
The use of BEE certified equipment, e.g. air conditioning, refrigerator, fans, etc., reduces energy consumption. Rubber wood: environmentally friendly because trees are used that have already fulfilled a useful function.
VERNACULAR ARCHITECTURE
SAMODE SAFARI LODGE
- SOCIAL RESPONSIBILITY
The Samode Safari Lodge is located on the edge of the Bandhavgarh Tiger Reserve, near the town of Umaria in Madhya Pradesh. The architecture of the lodge is therefore largely based on the building and craft traditions of the surrounding villages of Tala, Mardari, Gohdi and Ranchha.
BANJAAR TOLA
STRUCTURAL SYSTEM
Small but sensitive interventions in the natural landscape help to preserve the land and its characteristics. A man-made natural lake, without artificial liners, will help the collection of water in the second phase and become an innate part of the native landscape.
GREEN BUILDING RATING SYSTEM IN INDIA
- LEED (LEADERSHIP IN ENERGY AND ENVIRONMENTAL DESIGN)
- PATNI COMPUTER SYSTEMS, NOIDA
- GRIHA-GREEN RATING FOR INTEGRATED HABITAT ASSESSMENT
- KEY HIGHLIGHTS OF GRIHA
- SUZLON ONE EARTH
- KEY SUSTAINABLE FEATURES
GRIHA – The National Rating System will evaluate a building's environmental performance holistically over its entire life cycle, thereby providing a definitive standard for what constitutes a 'green building'. The project has received a provisional five-star rating under GRIHA's green building rating system and also a LEED platinum certified building.
CONSIDERATION FOR SUSTAINABLE BUILDING DESIGN Sustainability, in context of building and habitat design, has multidimensional
- SITE SELECTION AND ANALYSIS
- EFFICIENT WATER AND WASTE MANAGEMENT
- SOLID WASTE MANAGEMENT
- PASSIVE SOLAR DESIGN
- BUILDING MATERIALS
- BUILDING TECHNOLOGIES
- ASHRAE AND US GREEN BUILDING COUNCIL GUIDELINES FOR HIGH PERFORMANCE GREEN BUILDINGS
Vegetation selection and integration with the local landscape. Biodiversity Use of landscape elements such as buffer zones. Location of energy efficient features such as solar ponds Placement of selective tree species such as deciduous trees on the south side.
MASDAR FUTURE CITY
- OPTIMALLY ORIENTED
- INTEGRATED
- LOW RISE, HIGH DENSITY
- PEDESTRIAN FRIENDLY
- HIGH QUALITY OF LIFE
- CONVENIENT PUBLIC TRANSPORTATION
- DESIGN
- ENVIRONMENTAL PYRAMID
A pedestrian city on the pedestrian level of the street allows buildings to be closer together, providing more shade and a cooler street environment. Masdar City is an example of how the future cities of the world should transform.
RECOMMENDATIONS
At the center of the pyramid is optimizing building performance with tools such as responsive shading and maximizing the use of natural light and ventilation. If the temperature of the cooling device is reset and the humidity level is optimized, energy consumption can be reduced.
FROM OUTPUT TO INPUT: THE
ROAD FROM ENERGY AND CARBON EMISSIONS TO PRINCIPLES OF
SUSTAINABLE HOTEL DESIGN
INTRODUCTION
Similarly, the Regional Greenhouse Gas Initiative (RGGI) is a cap-and-trade system for CO2 emissions for power plants and is being implemented in nine member states in the Northeastern United States and Eastern Canada (Regional Greenhouse Gas Initiative , n.d.). One of the first steps in this process is to check current energy consumption and related emissions.
ENERGY AND CO 2 AUDITING
- TYPES OF ENERGY AUDITS
- INTERNAL AUDITING
- SELF AUDITING
- BENCHMARKING
- BENEFITS, CHALLENGES AND COSTS TO ENERGY AND CO 2 AUDITING
A first-level audit is the easiest of the three levels, but it also produces the roughest results. The internal audit process examines a company's practices and policies, with a specific meaning being "review of internal practices, policy impact assessment, and management audit."
FREE-OF CHARGE ONLINE SELF-ADMINISTERED ENERGY AUDIT (FOSEA)
- FOSEA TOOLS APPLICABLE TO HOTELS
- HOTEL ENERGY SOLUTIONS E-TOOLKIT
- ENERGIE-SPARPROGRAMM OF THE ENERGIEKAMPAGNE GASTGEWERBE
- HOTEL POWER
- HOTEL ENERGY CHECK
- ENERGY STAR PORTFOLIO MANAGER
- GREENQUEST
- RECOMMENDED DATA PREPARATION FOR FOSEA TOOLS
The tool requires registration, but is free for all hoteliers (and non-hoteliers) and can be used in a wide variety of geographical conditions (see http://www.hes-unwto.org). To get a clear and reliable picture of a home's energy performance, one can apply the adage 'the more data, the better the output.' The choice of which instrument is based on multiple factors such as geographical location, complexity or flexibility of the instrument or desired support of a national hotel association.
TYPE OF HOTEL
OCCUPANCY
HOTEL STAFF
FEATURES OF THE BUILDING
Furthermore, the material and structure of the building (steel-concrete, wood, solid construction, etc.) as a whole and especially the structure and insulation of walls, roofs, windows and doors must be taken into account since energy losses often occur. Finally, questions should be asked about window glazing, along with questions about lightning protection devices and sun shades.
GEOGRAPHICAL AREA
HOTEL SIZE AND FACILITIES
ENERGY CONSUMPTION
ENERGY EFFICIENCY
- ENVIRONMENTAL MANAGEMENT IN CHAIN HOTELS Corporate leadership is a main driver of environmental management programs
- EXAMPLES OF CHAIN HOTELS ENVIRONMENTAL PROGRAM WITH FOCUS ON ENERGY MANAGEMENT
- FROM OUTPUT TO INPUT
- RESOURCE USE IN INPUTS
- FROM INPUTS TO ECO-DESIGN
- PRINCIPLES OF ECO-DESIGN
- EMBODIED ENERGY IN EXISTING HOTEL PROPERTIES Renovating an existing building will always use less energy than building
- ECO-DESIGN IN PRACTICE
- ECO-DESIGN FOR HUMANITY AND THE ENVIRONMENT
- CONCLUSION
Give all Corporate Social Responsibility actions a global and transversal quality. Warm air rises and escapes through small openings in the building fabric at the top of the house.
ENERGY CONSERVATION IN HOTELS: A GREEN APPROACH
INTRODUCTION
Tourism is one of the main sources of earning foreign exchange for developing and least developed countries in the world (UNCTAD, 2010). Therefore, it is necessary to assess the reduction in energy consumption by the hotels and the effectiveness of the measures they apply.
ENERGY CONSUMPTION PATTERN AND GUIDELINES The energy consumed by the building sector is 2500 Mega tons of oil equiva-
Sensors can be deployed to turn off the lights and air conditioning of the unused spaces. Daylight controls can be used to dim the electric lighting in response to the intensity of the light outside.
HOTEL DESIGN
ITC Grand Chola in Chennai (India), which opened in September 2012, is the largest LEED Platinum-certified hotel (1.5 million square meters) in the world. Welcomenviron.' Currently all of the group's luxury hotels are rated LEED platinum making it one of the greenest hotel chains in the world.
FINANCIAL IMPLICATIONS
Investments in green initiatives take place in areas that traditionally do not belong to the core competence of the hotels (Kasim, 2004). The cost of the project was $125 per room or 22 cents per square foot of the hotel area.
CHALLENGES
Thus, the researchers concluded that French customers had a long way to go before being considered "green consumers". Indian consumers are aware of the eco-friendly practices followed by hotels and patronize hotels by adopting green practices without compromising on service quality (Manaktola and Jauhari, 2007). This is why there is a lack of standards in the industry to assess the energy efficiency of hotels (Warnken et al., 2005).
STAKEHOLDERS ENGAGEMENT
It also promotes local industry leading to job creation and increased property goodwill in the area. The attitude of the hotel owner or manager affects sustainability initiatives in the hotel.
LARGE HOTEL CHAINS VERSUS SMALL OPERATORS
Hilton Worldwide's performance in 2010 showed savings of 6.6% and 3.8% in energy and water use, respectively. There should be sufficient but not excessive lighting in the corridors, stairs and exterior parts of the hotel to make the guest feel safe.
A GREEN APPROACH
Available at Although major technological trends have started playing key roles in the hospitality industry from 'application environment and front office systems'. These suppliers are employed by the hotel industry with the aim of installing new and/or upgrading the existing technological expertise in front office, back office, administration, operations, security (guests and data), services (F&B, laundry), etc. In addition to the Internet, GDSs can be further strengthened by the emergence of cloud-based platforms viz. Another example of cloud-based computing in the hospitality industry is Microsoft AZURE, a cloud-based development platform currently in use. Based on the issues raised in the energy report, 'GREEN ENGAGE' offers green solutions covering every aspect of the hotel life cycle, ranging from picking up suitable sites (for new hotels) to proposing pro-environmental cleaning materials for the hotels. Mobile text messaging technology can contribute to the calmness of public areas and limit communication to only relevant information. Mobile platforms can be instrumental in increasing interactivity and building a stronger brand-to-customer connection, as data collected on them can be used for surveys or become part of a hotel's social media exercise. It is part of the Mandarin Oriental Hotel Group, which consists of resorts, residences and hotels. Analytics also uses social media information to understand (a) how their hotels and brands are doing in real time, and (b) to comprehensively analyze guests. It is suggested that analysts treat social media chatter as unstructured comments from different social groups. When the guest-property information becomes two-way, it increases the ability of the guests to interact with the property in the way they desire and thus increases the personalization of the services. Second, it enables the property to analyze the before and after stages of the guest-centric loop to encourage guest engagement and improve guest experience. The guests can also use a real photo of the room's interior on the iPad to gain precise control over the tones, light and media content in the room or the guest can use the 'home' button to access various functions. such as artificial lighting, opening and closing. closing the shutters, etc. In addition, staff are relieved of paperwork at check-in and cash handling is now focused on guest care, especially in the bar and public areas, inviting them to feel at home. Achieving relevance is at the heart of every hotel's operation, which essentially implies the development of capabilities to act in a precise and nuanced manner on the information gathered in the context of the target guest. Future technologies using Agile Service Networks on cloud hope to solve the issue of scalability and integration in hotel technologies and thus ensure a global perspective in the operations. According to Steve Zanella, president and COO of MGM Grand Detroit, this would reduce the garage's annual energy consumption by 80%. Low-emission water-based paints have been used on the walls of the new eco-friendly building. In addition, all existing lights in the building were replaced with state-of-the-art energy-efficient, LG3-compliant lighting to create optimal working conditions. We pay too little attention to upgrading the technological skills of employees in the workplace. Ad-hoc Industry Advisory Group of the Energy Efficient Buildings PPP (2013) in its draft proposal identified the following challenges and obstacles that stand in the way of building an energy efficient building. The draft report also highlights several constraints that the building and construction industry is facing due to the ongoing economic and financial crisis in the world, viz. Also create a separate section in the technology department that deals exclusively with the technological developments in the hospitality industry. The main focus of this section will be to influence and guide companies in the hospitality sector to direct their policies, both at national and international level, towards the development and production of products and processes that improve environmental sustainability and industrial competitiveness. Na voljo na ITC Green Center is the building of the future due to the early adoption of sustainable. The full reference of the case study is cited in the reference list of this chapter. In the 1990s, researchers understood the implications of sustainable tourism and literature developed in this area. In the year 2012, 71 hotels in the ASEAN countries received the award and were encouraged to continue sustainability practices. Apart from a few exceptions, environmental sustainability for most organizations is more compliance driven, and initiatives towards social and economic dimensions of sustainability are. MARKETING MIX FOR SUSTAINABLE TOURISM Five principles for the We Care program Green Box and its content Top management approved and elaborated. Five principles of the We Care program Green Box and its content Online courses on sustainable tourism—. The policy is aimed at the employees, travel partners, local communities as well as the customers. Training in the policy New staff members are trained on the "Responsible Tourism Policy". This is also in line with ISO 140001, which requires hotel accommodations to train suppliers in production, procurement and disposal processes. Garbage and other hotel waste is sent to government-certified vendors who are trained and equipped to handle and dispose of the waste in the most environmentally sound manner. Sustainable processes and efforts clearly drive sales and have a positive impact on the bottom line as well. The Global Exchange Reality Tours are an excellent example of sustainable marketing through the element of packaging, as the organization uses sustainable practices in internal processes and in the external environment, by including only those partners who also work on sustainability. Paramilitary forces as well as Indian defense personnel were engaged in the rescue mission. This was indicative of unauthorized construction activities in the region along with excess tourism (more than the carrying capacity of the region). A description of each phase, together with the description of the partners, is presented in Table 4. ROLE: With representation from different stakeholder groups, including government; Business and Community, the purpose of the committee was to discuss the progress of the strategic planning process and also provide advice to the tourism planners. SUSTAINABILITY AND CONSUMER BEHAVIOR
SUSTAINABLE TECHNOLOGY IN HOSPITALITY INDUSTRY: SOME
INTRODUCTION
CLOUD BASED SOLUTIONS OR CLOUD COMPUTING The hospitality industry generates massive data and specialized information
MOBILE/HAND HELD COMPUTING DEVICES
SOCIAL MEDIA
ANALYTICS
CUSTOMIZED/PERSONALIZED SYSTEMS FOR THE GUESTS Customers and hotels are aware of the impact of personalized services on the
SYSTEM AND PROCESS INTEGRATION IN HOTELS
TECHNOLOGY MUST ACCOUNT FOR A GLOBAL PERSPECTIVE (NETWORKS AND SCALABILITY IN GLOBAL
ECO-INNOVATION IN HOSPITALITY INDUSTRY
CONSTRAINTS EXPERIENCED BY THE HOTELS IN ADOPTING AND ADAPTING NEW TECHNOLOGIES
EXTERNAL BARRIERS
ROLE OF GOVERNMENT IN TECHNOLOGY ASSIMILATION
CONCLUSION
MARKETING SUSTAINABILITY IN THE HOSPITALITY AND TOURISM
OPENING VIGNETTE 1
SUSTAINABLE HOSPITALITY AND TOURISM MARKETING Hilary Clinton’s speech reaffirms the relevance of Sustainability and Envi-
DIMENSIONS OF SUSTAINABLE TOURISM
ELEMENTS OF SUSTAINABLE TOURISM MARKETING MIX
PHYSICAL EVIDENCE
PROCESS
PACKAGING
PROGRAMMING
PARTNERSHIP
