TAP CHi CDNG THtfdNG
ANH HlTdNG CUA NHAN TO SlT DUNG PHl/CfNG TIEN TRUYEN THONG XA HQI DEN HIEU QUA CONG VIEC CUA NHAN VIEN
TAI THANH PHO HO CHI MINH
• THAI KIM PHONG
TOM TAT:
Nghien ciJu xac dinh anh hifdng cua cac nhan to' si^ dung phifdng tien truyen thong xa hpi de'n hieu qua cong viec cua nhan vi6n khoi hanh ehinh, dich vu khach hang tai TP. Ho Chi Minh thdng qua khao sat 240 nhan vien. Di? lieu difdc xu" 1^ bang ky thuat phan tich nhan to kham pha vdi phan mlm SPSS 20 va ky thuat PLS-SEM vdi phan mem Smart PLS 3.
Ket qua cho tha'y, nhSn td' nhan thdc tinh dd su" dung cua phifdng tien truyen thdng xa hdi anh hu'dng tich cifc de'n hieu qua cong viee vl thdi gian, hieu qua theo nhiem vu va hieu qua theo boi canh. Nhan to nhan thu'c tinh hiJu ich ciia phu'dng tien truyen thdng xa hoi chi anh hifdng tieh eye den hieu qua edng viec ve thdi gian. Qua nghien ciJu, tac gia de xua't giai phap giup cac doanh nghiep d£y manh ap dung eae phifdng tidn truyen thong xa hpi tai ndi lam viec de nang cao hieu qua cong viec cho nhan vi6n.
TiJf khda: Phu'dng tien truyen thong xa hoi, hieu qua cong vi^c, nhan vien.
1. Bgt van di
Phu'dng tien truyen thong xa hpi la cong nghe dU";" tren may tinh, tao dieu kien cho viec chia se y tifdng, suy nghi va thong tin thong qua viee xay difng eae mang va eong dong ao. Ngu'di diing tham gia phifdng tien truyen thong xa hoi thong qua may tinh, may tinh bang hoac dien thoai thdng minh; thdng qua phan mem di/a tren web hoac i?ng dung web.
Phifdng tien truyen thong xa hpi bat nguon nhif mot each thitcde tu'dng tac vdi ban be va gia dinh, Dd'i vdica nhan, chung dddc su* dung de giff lien lae vdi ban be va gia dinh md rpng. Mot ngifdi cd the siJ dung cac dng dung truyen thdng xa hoi khac nhau de ke't nd'i cae cd hdi nghe
nghiep, tim ban tren toan cau vdi ciing sd thich v3 chia se suy nghi, cam xuc, hieu bie't. Nhii'ng ngifSi tham gia vao cac boat dpng nay 1^ mdt phan cua mang xa hpi ao.
Ben canh dd, phu'dng tien truyen thong xa h6i da trd thanh nhu cau cua mpi to chu'c trong moi tru'dng canh tranh va thay ddi nhanh chong. Nd cho phep cae to chdc hieu rd nhu cau eua khach hang.
Vai trd cua phu'dng tien truyen thong xa hpi trong viec giup dd cac doanh nghiep la rat quan trpng.
Kha nang thu th^p thong tin ciia chung giup t|p trung vao cac nd life tiep thj va nghien cifu thj trifdng, giiip quang ba san pham va dieh vu. Hdn nifa, phifdng tien truyen thdng \a hpi c6 the giup xay difng mo'i quan he khach hang rhdng qua cic
QUAN TR!-QUANLY
chifdng trinh khaeh hang than thi6't lien ke't vdi phifdng tien truyen thong xa hpi.
Trong moi trifdng cong vi&c, phifdng tien truyen thong xa hpi la mpt nen tang ed nhieu cong cu va ifng dung cong nghe khac nhau; tao dieu kien thuan ldi eho sif tifdng tac va trao ddi thong tin giifa cac nhan viSn tai ndi lam viee. Hien tai, cac ifng dung truyen thdng xa hpi cd s^n dang phat huy vai trd quan trpng trong sif tu'dng tac eua con ngu'di trong cae td chu'c. Nhan vien sif dung cac ifng dung trifc tuyd'n tai ndi lam viec bSi nhCng ifng dung nay khong chi mang lai hieu qua trong hoat dpng ca nhan ma cdn trong ca nhifng hoat ddng cong viec.
Cae to chifc dang quan tam nhieu hPn vi viec sif dung phifdng tien truyen thdng xa hpi tai ndi lam viec vdi quan diem truyen tho'ng la chung cd the lam gian doan cong viec va anh hifdng xa'u de'n hieu qua lam viec eua nhan vidn.
Tuy nhien, can xem xet vi anh hifdng tich cifc cua vide sii dung phifdng tien truyen thong xa hpi tai ndi lam viec. Nhan vien sif dung phu'dng tien truyen thong xa hpi va cac moi quan he ciia nd vdi cic ke't qua hen quan de'n cong vide da nhan difdc sif ehii y nghidn cifu dang ke trong nhifng nam gan day. Tuy nhien, cac nghien cifu nay da khong difa ra du'dc mpt ket qua nha't quan nao ve miJc dp va hifdng cua cac md'i quan he do cung nhd sif dong thuan ve ngu'di dilu hSnh tiem nang ed lien quan.
Nghien cifu difdc thifc hidn nham diiu tra cae tae dpng cua viec sif dung phifdng tidn truyen thong xa hpi tai ndi lam viec den cac khia canh hieu qua cong viec cua nhan vidn: Hieu qua cong vide theo tie'n do thdi gian, Mifc dp hoan thanh cdng viec theo nhiem vu difpc giao, Kha nang phoi hdp cdng vide trong td ehife.
2. Cdsd ly thuye't va md hinh nghien cu'u 2.1. Cdsdly thuyet
PiiUdng tien truyen thong xa hoi
Theo Kaplan va Haenlein (2012), phu'dng tien truyen thong xa hpi la mot nhom cac ifng dung difa trdn internet, cho phep ngu'di diJng tao va trao doi npi dung. Npi dung bao gom thdng tm ca nhan, tai lieu, video va hinh anh. Ngu'di diing tham gia vdi phifdng tien truyen thdng xa hdi thdng qua may tinh, mdy tinh b^ng hoSe didn thoai thong minh, thdng qua phan mem difa tren web hoae Ifng dung web, thifdng sif dung de' nhdn tin. Phu'dng tien truyen thdng xa hoi cung cap kha nang tao ho sd de kd't ndi xa hoi, chia se thong tin vdi cac cd che' tim
kid'm va tinh nang bao mat. Theo do, ngu'di dung cd the difa ra danh sach nhifng ngu'di dCing khac vdi ngu'di ma hp chia se va tifdng tac.
Phifdng tien truyen thdng xa hoi dd dang sif dung cac cdche'de ngifdi dung lien he va truy cap thdng tin tif nhifng ngifdi diing khac. VI vay, cac ca nhan su" dung phifdng tidn truyen thong xa hpi cho eae muc dich khae nhau nhif co di/de thong tin ve cac san pham va phat trien cac mo'i lien he. Cae nen tang truyen thdng xa hoi co tac dpng dang kd' de'n thdc tidn cua td ehife. To chifc su' dung phifdng tidn truyen thong xa hpi vi ldi ich chinh thifc eua hp nhif de thu hut khach hang.
Hieu qud cong viec
Hieu qua cdng vide gSn hen vdt kha nang cua nhan vien, nhan thifc ve cac muc tieu du'dc giao, dap ifng mong ddi va dat du'dc cac muc tieu du'dc giao cua tdchdc (Sethela June &Mahmood, 2011).
Day la ke't qua dau ra eua mpt nhan vidn difdc mong ddi trong mot cong vide cu the, bao gdm kd't qua, gia tri va thanh tich dat du'dc tif cong vide.
Mdt so' nghien cifu da xem xet cac khia canh hidu qua cdng viec cua nhan vien la hidu qua ve quan ly thdi gian, hieu qua theo nhiem vu, hidu qua theo bo'i canh. Hieu qua ve quan ly thdi gian la nhan vien thifc hien cong viec dung tie'n dp, dam bao nhifng muc tieu da de ra. Hidu qua theo nhiem vu lien quan trifc tid'p dd'n cac khia canh ky thuat cua td chifc va ho trd cae nguydn tSe co't loi cua bat ky to chu'c nao bang each thifc hidn, xijf ly hoac duy tri cac dich vu can thie't (Harari et al, 2015).
Hidu qua theo bdi canh la mdt hanh vi gdp phan vao td ehife bang each phoi hdp vdi eae ddng nghiep, tuan theo cac quy tac va sff nd life.
2.2 Mo hinh nghien cHu
Nghien cu'u cua (Ali-Hassan et al, 2015) cho tha'y, vide siJ dung phffdng tien truyen thong xa hoi tai ndi lam vide ed tac dpng tich cifc dd'n hieu qua cong viec vi giup nhan vien dd dang nhan du'dc de xua't tff ddng nghidp va ban be ve chuyen giao kid'n thifc. Md hinh cha'p nhan edng nghe (TAM) la mot trong nhffng mo hinh difdc bie't de'n va sff dung nhieu nha't de kham pha thffc nghidm cac ye'u to' quye't dinh chap nhan cdng nghe (Davis. 1989).
TAM de xua't dffa tren hai niem tin cu the', nhan thifc sif hifu ich va nhan thu'c dd sif dung, la nhifng dpng life chinh cho sif eha'p nhan cong nghd. Trong nghien cifu nay, hai yd'u to', nhan thffc tinh hifu ich (PU) va nhan thifc tinh dd sif
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TAP CHi CUNG THIftfNG
dung (PE), da dffdc thao luan se ed tac ddng de'n sif cha'p nhan cua nhan vien vdi phffdng tidn truyen thdng xa hpi. PU dffdc coi la "mifc dp ma mdt ngffdi tin rang viec sif dung mpt he thd'ng cu the se nSng cao hieu qua cdng vide cua hp", va PE dffdc coi la "mu'c dd ma mot ngffdi tin ring sff dung mdt he tho'ng cu thd se giam bdt sif nd life ve thd eha't va tinh than". (Davis, 1989). Theo nghien effu cua Cetinkaya, Ali Sukru and Rashid, Muhammad (2018), nhan to'su" dung phifdng tidn truyen thdng xa hpi vdi 2 thanh phan: Nhan thffc tinh hifu ieh (PU) va Nhan thffc tinh dd su" dung (PE). Chiing ed anh hffdng tich cffc dd'n hidu qua cong viec tren 3 khia canh: Hieu qua ve thdi gian, Hieu qua theo nhidm vu, va Hieu qua theo bo'i canh. Vi v§y, eae gia thuyd't dat ra: (ETinh 1)
Hla: Nhdn thdc tinh hCtu ich cd tUdng quan tich cUc den Hieu qud ve thdi gian.
Hlb: Nhan thiic tinh hUu ich cd tUdng quan tich cUc de'n Hieu qud theo nhiem vu.
Hlc: Nhan thdc linh hOu ich co tuang quan tich cue den Hieu qua theo bo'i canh.
H2a: Nhan thiic tinh de sd dung co tuang quan tich cue den Hieu qud ve thdi gian.
H2b: Nhdn thiic tinh de svi: dung cd tUdng quan tich cue den Hieu qud theo nhiem vu.
H2c: Nhan thiic tinh de sH dung co tUdng quan lich cue de'n Hieu qud theo boi canh.
quan sat) va Nhan thifc tinh dd sif dung (5 bie'n quan sat). Thang do hidu qua cong viec cua nhan vidn dffdc ap dung tif nghien cffu cua Koopmans
& Bemaards (2014), Coole (2003) vdi 3 thanh phan: Hieu qua cdng vide ve thdi gian (3 bid'n quan sat), Hieu qua cdng vide theo nhidm vu (5 bien quan sat), va Hieu qua cdng vide theo bd'i canh (4 bien quan sat).
Dff lieu dffde phan tich b^ng Phan mem SPSS 20 de danh gia thang do bang cong cu phan tich dp tin cSy thdng qua he sd Cronbach's Alpha, phSn tieh nhSn td' kham pha EFA (Exploratary Factor Analysis). Ky thuat phan tich PLS-SEM vdi phan mem SmartPLS 3. Ky thuat PLS-SEM dffdc thffc hidn thong qua 2 bffdc chinh: (1) Danh gia md hinh do lifdng thong qua cac chi so' dp tin cSy thang do, dp tin cay nha't quan npi tai, gia tri hdi tu, gid tri phan biet, chi so da cpng tuye'n VIF; (2) Ddnh gid md hinh ca'u trtic thdng qua cdc chi sd: R square, hd so'beta bao gdm gia tri t va khoang tin cay.
4. Kd't qua nghien cifu 4.1. Eidc diem mau khao sdt
Vide thu thap dif lieu dffdc tie'n hanh tff thang 5/2020 dd'n thdng 6/2020 vdi phffdng phdp lay mlu thuan tidn. Phie'u khao sat dffdc gffi dd'n cho cac nhan vidn lam viec d khoi hanh ehinh vdn phdng.
dich vu khach hang tai TP. Ho Chi Minh. Sd phie'u phdt ra 270 phie'u; thu ve 260 phieu, so' hdp 1? dffa Hinh 1. Md hinh nghien cOu
( Nhan thdc tinh d^sif dyng
Hieu qua cdng viSc ve thdi gian hi3u Ich j
Hieu qua cflng vi|c theo nhj?m vy )
Hieu qua cdng vi$c theo b ^ cdnh
J
3. Phifdng phap nghidn cifu
Nghien cffd dffdc thffc hidn thong qua 2 bffdc:
(1) Thffc hidn khao sdt sd bd 60 mdu thdng qua bang cau hoi chi tie't de dieu chinh va xdc dinh lai ca'u true thang do; (2) Thffc hidn khao sat 240 nhan vien lam vide tai TP. Ho Chi Minh de kiem djnh mo hinh va cdc gia thuyd't nghien cffu.
Thang do sif dung phffdng tidn truyen thong xa hpi dp dung tff nghien cffu ciia Wang et al (2016) vdi 2 thanh phan: Nhan thffe tinh hifu ich (6 bid'n
vao xff ly la 240 phid'u. Ve gidi tinh: Nam 104 ngffdi (34,3%), nif 136 ngffdi (56,7%). Ve dp mdi:
Dffdi 25 tudi 52 ngffdi (21,7%), hf 25 de'n dffdi 30 tudi cd 157 ngffdi (65,4%). tif 30 dd'n 35 tudi cd 29 ngffdi (12,1%), tren 35 tudi cd 8 ngffdi (0,8%). V4 trinh dp: Cao dang 87 ngffdi (36,3%). dai hoc 140 ngffdi (58,3%), sau dai hoc 13 ngffdi (5,4%). Ve mang xa hpi sff dung: Mot ngffdi sif dung tff m^i dd'n nhieu mang xa hoi trong dd nhieu nhS^I la Facebook 230 ngffdi (95.S<^i). Zalo 218 ngffdi
QUAN T R j - Q U A N L Y
Bang 1. Kiem djnh do tin cay
STT
1 2 3 4 5
Thang do
Nhan thClc tmh hQu ich Nh^n thLJc Unh desit dung Hieu qua ve thdi gian Hi^u qua theo nhi^m vu Hieu qua theo boi canh
Ma hoa
PU PE TIVI TP CP
ScTbien quan sat 6 5 3 5 4
H§ scT Cronbach's Alpha 0,914 0.796 0.874 0.855 0.821
H$ so tUdng quan bien - t^ng nho nhal
0.729 0 429 0.709 0.670 0.628
(90,8%), Instagram 108 ngffdi (45%). Ve thdi gian su: dung mang xa hpi trong ngay: Dffdi 2 gid la 53 ngffdi (22,1%), tif 2 den 4 gid la 105 ngffdi (43,8%), tren 4 gid la 82 ngffdi (34,2%).
4.2. Kiem dinh Cronbach 's Alpha vd Phdn tich nhdn td'khdm phd
Kd't qua kiem dinh cho thay, cac bien cd hd so Cronbach's Alpha deu > 0,6 va cac he sd' tffdng quan bid'n - tdng > 0,33. Do do, cac bid'n quan sat nay du dieu kidn de dffa vao phan tich nhgn td.
Kd't qua chi tie't the hien trong Bang 1.
Kd't qua kiem dmh Barlett' s cd Sig. = 0,000 (<
0,05) va KMO = 0.875 (> 0,5), nghia la cac bid'n cd tffdng quan vdi nhau va thoa man dieu kidn phdn tich nhdn to. Kd't qua phan tich EFA cho tha'y, vdi phffdng phap trich nhan td Principal axis factoring Analysis, phep xoay Promax 5 nhdm nhan td dffde trich vdi tdng phffdng sai trieh giai thich dffdc 61,026% (> 50%)), gia tri Eigenvalues nhd nhd't la 1,207 (> 1), bie'n PE3 bi loai do he sd tai nhan td < 0,5. Ke't qua phan tich nhan td the hidn trong Bang 2.
4.3. Danh gia mo hinh do lifdng Danh gid mo hinh do Iffdng bang ky thudt PLS- SEM vdi cac phan tich tie'p theo la danh gid tinh hdp le cua mo hinh thong qua cac ehi sd do Iffdng.
Kd't qua kiem dinh dp tin cay, dp hpi tu cua thang do, gia tri phan bidt (chi sd Fomell-lareker) deu dat ydu cau. Ngoai ra, gid tri VIF deu < 5 eho tha'y, khdng ed hidn tffdng da cdng tuye'n. Kd't qua die Men trong Bang 3.
4.4. Ddnh gid mo hinh cd'u true
Ddnh gid md hinh cau tnic vdi ky thuat Bootstrapping suf dung lay mSu cd hoan lai (n=5000 mSu). Kd't qua cac ffdc Iffdng trong md hinh la ddng tin cay.
(Nguon: Ke'l qud xd ly, 2020) Bang 2. Ket qua phdn tich nhan t6' kham pha
PU2 PU1 PU3 PU4 PUS PU6 TP4 TP5 TP3 TP1 TP2 CP4 CP3 CP2 CP1 PE4 PE1 PE2 PES TM3 TM2 TIVI1
Nhan to 1
879 .876 .818 .800 .756 .686
2
.871 .726 .693 .660 .618
3
.770 .736 .677 .651
4
.793 .755 .644 .597
5
.872 .838 .654 (Ngudn: Ket qud xi ly. 2020}
So 14-Thang 6/2020 121
TAPCHiCONnHlfllNG
Bang 3. Ddnh gid do tin cdy vd do hpi tu cua thang do
Nhan to
Nhan thac tinh hOu ich (PU) Nhan thiic de'sii dung (PE) Hieu qua ve thdi gian (TIVI) Hieu qua theo nhiem vu (TP) Hieu qua theo boi canh (CP)
AVE
0.708 0.646 0.798 0.637 0.649
E>$tinc$y tong hop 0.936 0.879 0.922 0.897 0.881
Cronbach's Alpha 0 918 0.816 0.874 0 857 0.822
H$ so tai nhan to ben ngoai 0.800 - 0.873 0.776 - 0.851 0.882 - 0.901 0.710-0.834 0.749-0.848
He sd R square hidu chinh do'i vdi bid'n TM, TP, CPIanlffdt la 0.365, 0.211,0.102. Dieu nay cho tha'y, 36,5%, 21,1% va 10,2% sff bie'n thidn hidu qua cdng viec ve thdi gian, hieu qua cdng vide theo nhiem vu, hidu qua cdng vide theo bd'i canh dffdc giai thich bdi cac nhan to' nhan thffc tinh hffu ieh va nhan thffc tinh dd su" dung eua phffdng tidn truyen thdng xa hoi. Cac chi so' ddnh gid mffc dp tac dpng f va Q2 deu > 0. Ke't qua the hien chi tid't trong Bang 4 va Hinh 2.
5. Kd't lu$n
Nghidn cffu cho tha'y, tinh dd sff dung phffdng tidn truyen thdng xa hdi cd mo'i tffdng quan chat che vdi hidu qua cdng vide va gdp phan cai thidn hidu qua lam vide eua nhan vidn. Nhan thffe tinh dd sff dung eua phffdng tien truyen thong xa hpi cd anh hffdng tich cffc dd'n hieu qua cdng viec ve thdi gian (beta = 0.399), hieu qua cong vide theo nhidm vu (beta = 0.373) va hidu qua theo bdi canh (beta = 0.331). Dieu nay cd the ly giai vide dp dung eae phffdng tien xa hpi giup ke't nd'i nhan vien dd dang hdn, giiip hp cd the trao ddi, chia se thdng tin vl cong vide, cdc anh hffdng giifa cac nhan vien
(Nguon: Ket qud \C( ly. 2020) thuc day thffc hidn edng vide td't hdn. Ket qua nghidn cffu cho tha'y, nhan thffe tinh hffu ich cua phffdng tidn truydn thdng xa hdi ehi cd anh hffdng tich effe dd'n hidu qua eong vide ve thdi gian (beta=0.299), khong ed tde dpng tieh effe dd'n hieu qua theo nhiem vu va hieu qua theo bd'i canh. Sif hifu ich lien quan tru'c tie'p de'n chifc nang cua xa hpi ffng dung truyen thong.
Tuy rdng, nhan vien da nhan thffc dffdc ldi ich eua mang cdng nghd; thd' nhffng phffdng thffc dp dung, each thffc td ehffc eho edng vide nhff the' nao thi lai can cd sff hffdng dSn va quan tam hdn nifa cua cdc cap quan ly trffc tuye'n. Ngffdi quan ly nen tid'n hanh cdc chffdng trinh ho trp dinh hffdng cho nhan vien ve vide sif dung diing phffdng tidn truyen thdng xa hpi eho cac muc dich td chffe tai ndi lam viec. Tom lai, phffdng tidn truyen thong xa hpi da tang quyen truy cap vao thdng tin, chia se va kd't nd'i mang. Kd't qua la cai thien hidu qua cdng vide ciia nhan vidn. Do dd, ngffdi quan ly trong cdc td chffe nen dau tff vao cac cong nghd truyen thdng xa hpi va tap trung vao each tich hdp cac cdng ngh§
dd vao quy trinh kinh doanh hidn tai.
PE -> CP
Bang 4. Ket qua phdn tich hoi quy
Gia thuyet PU -> TM PU -> TP PU -> CP
Trpng scT Beta 0.299 0.149 0.001
QO ($ch chuan 0.082 0.091 0.095
GiatnT 3.655 1.640 0.007
P Values 0 000 0 102 0.994
Ket lu$n Chap nhan Khong chap nhSn Khong chap nhSn PE -> TM
PE -> TP
0.399 0.373
0 068 0 081
5.824 4.597
0.000 0.000
Chap nhan Ch^p nhSn 0.000 Chap nhan
iXmiiin • Ket qud xi ly, 202111
QUANTRI-QUANLV
Hinh 2: Ket qua ki4m dinh mo hinh nghien cOu
(Ngudn: Ket qud xd ly. 2020) Nghidn cffu nay vIn cdn mot so' han ehe', can
cung cd'p cac cd hdi de phat trien de tai hdn nifa.
Nghidn cffu tffdng tff cd the dffdc tie'n hanh pham vi rpng hdn. Cde nha nghidn cffu cung cd the khdm
pha nhieu hidu ffng khac nhau cua phffdng tien truyen thong xa hpi dd'i vdi cdc kd't qua dau ra cua nhan vidn trong td chffe, ngoai yd'u to' hidu qud cong vide •
TAI LIEU THAM KHAO:
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2. Cednkaya, Ali Sukru and Rashid, Muhammad (2018), The Effffect of Social Media on Employees' Job Performance: The mediating Role of Organizational Structure, Journal of Organizutional Psychology, Vol 18 (4).
3. Cooie, D. R. (2003), The effects of citizenship performance, task performance, and rating format on performance judgments. (Master), University of South Flonda.
4. Davis, D. F. (1989). Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology. Management Information Journal. 13(3), 319-340.
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TAPCHJCONtTHIfdNt
5. Hair, J. F., Hult, G. T. M., Ringle, C, & Sarstedt, M. (2016). A primer on partial least squares structural equation modeling (PLS-SEM). Sage Publications.
6. Harari, M. B., Reaves, A. C, & Viswesvaran, C. (2015), Creative and innovative performance: a meta analysis of relauonships with task, citizenship, and counterproductive job performance dimensions. European Journal of Work and Organizational Psychology, 25(4), 495-511.
7. Kaplan, A. M., & Haenlein, M. (2012), Social media: back to the roots and back to the future. Journal of Systems and Information Technology, 14(2), 101-104.
8. Koopmans, L., & Bemaards, C M. (2014), Construct Validity of the Individual Work Performance Questionnaire. Journal of Environmental Medicine, 56(3), 331-337.
9. Sethela June, & Mahmood, R (2011), The Relationship Between Person-Job Fit And Job Performance: A Study Among The Employees Of The Service Sector Smes In Malaysia. Intemational Journal of Business, Humanities and Technology, I (2), 95-105.
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Ngay nhan bai: 28/5/2020
Ngay phan bi$n danh gia va su'a chiTa: 28/5/2020 Ngay chap nh§n dang bai: 9/6/2020
Thdng tin tdc gid:
ThS. THAI KIM PHONG
Giang vien TrifoTng Daii hpc Tai chinh - Marketing
IMPACTS OF SOCIAL MEDIA USAGE FACTORS ON THE PERFORMANCE OF ADMINISTRATIVE AND CUSTOMER SERVICE STAFF IN HO CHI MINH CITY
• Master, THAI KIM PHONG Lecturer, University of Finance and Marketing ABSTRACT:
This study is to determine the unpacts of social media usage factors on the performance of administrative and customer service staff in Ho Chi Minh City through a survey of 240 employees. The data were processed by the exploratory factor analysis technique with the SPSS 20 and the PLS-SEM technique with the Smart PLS 3.
This study's findings show that the perceived ease-of-use of social media factor positively affects the time management, task performance and contextual performances of staff.
Meanwhile, the perceived usefulness of social media only positively affects the time management performance of staff. Some solutions are proposed to help businesses promote (he application of social media in the workplace to improve business performance of employees.
Keyword: Social media tool, employee performance, employees.
124 So 14-Thang 6/2020
