TH! TRL/dNG BAN LE VIET iM-M ^U^
VK Xa TJlifelHQ PTtKY TRHER TROHQ TOfdHQ MU
Binh Th| My Loan '
• ^ ^ [ ^ ^ 2009, mac du bi anh hudng cua cuoc khung hoang tai chinh toan cau va thdi ky hau suy ' ^€thoai song nhd cac chudng tr'inh hotra dac luc cua Chinh phu va no'luc vudt bac cua cong dong cac doanh nghiep phan phot, ban le tren ca nude nen tong mijrc ban le hang hoa va doanh thu dich vu tieu dung cua Viet Nam van tang trudng rat an tudng. Qua do tiep tuc khang dmh vai trd quan trong cua nganh D\ch vu ban le trongsu tang trudng kinh tecua dat nudc va trong ddi song cua nhan dan. Tuy nhien dtJng trUdc nhOng thach thtic cua hoi nhap kinh tequoc teva yeu cau thuc hien cam ket md ciia thi trudng dich vu ban le can phai nhan dang ro hdn nhOng xu hUdng va tiem nang phat trien cua thi tnJdng nay de cac doanh nghiep vUdt qua kho khan, don bat nhOng cd hoi phat trien va canh tranh binh dang trong moi trUdng ban le ngay cang da dang va dang dieh ra nhOng thay doi theo hudng hien dai hdn trong tUdng lai.
1. 2009 - Mpt nam nhieu thach thufc doi v6i th|
tracing ban le Viet Nam
Nam 2009 di qua vdi rat nhieu l<h6 khan va thC(
thach doi vdi cac doanh nghiep tren toan the gidi.
Cac doanh nghiep Viet Nam, trong do c6 cac doanh nghiep ban le cung b\ anh hUdng va chm nhOng tac dong tieu cue tC/ khung hoang tai chfnh va suy thoai kinh te toan cau. NhOng dU bao ve viec tinh trang kinh te bat on c6 the keo dai trong nam 2009 - 2010 cung nhu cac thong tin ve tinh 1rang pha san, dong cCfa, that nghiep... trong
nhieu nganh kinh te tren the gidi noi chung va nganh cong nghiep ban le noi rieng lam cho cac doanh nghiep het siic quan ngai.
Doi mat vdi cac kho khan va thCr thach, nganh cong nghiep ban le Viet Nam trong nam qua da c6 rat nhieu no'luc de dilng vOng va phat then trong mot moi trudng day bien dong. Nam 2009, mac du bj anh hudng cua khung hoang tai chinh toan cau va thdi ky hau suy thoai, tdng mifc ban le hang hoa va doanh thu djch vu tieu dung van tang trudng mot each an tUdng. Theo so lieu cua Tong cue Thong ke, hai thang 10 va 11/2009 da ghi nhan mile tang manh so vdi cac thang trUdc, dua tong mile ban le hang hoa va doanh thu djch vu tieu dung 11 thang dau nam 2009 len hdn 1.075
nghin ty dong, tang 18,5% so vdi cung ky nam ngoai. Sau khi da loai trCf yeu to tang gia, mute tang thucsuvah kha ngoan mucvdi con s o x a p x i 10%.
Co dudc mile tang trudng nhu vay trong boi canh con nhieu kho khan cua thdi ky suy thoai va hau suy thoai la nhd hieu qua cua cac chUdng trinh kich cau cua Chinh phu va cac hoat dong xuc tien thUdng mai tren thj trudng noi dja cung nhU nhOng no'luc cua cong dong doanh nghiep phan phoi, ban le tren ca nUdc. Cac chuyen gia trong ITnh vuc nay cho rang, ca nam 2009, tong mile ban le hang hoa va djch vu tieu dung dat gan 1.200 nghin ty dong (khoang hdn 67 ty do la My), tang khoang 19% so vdi nam 2008.
Tiep tuc khang dmh vai tro quan trong cua phan phoi - ban le trong nen kinh te dat nudc va ddi song cua nhan dan, nganh dich vu ban le Viet Nam da c6 nhOng budc tien vUdt bac ve nhieu mat. Neu nhu nam 1995, Viet Nam mdi chi c6 10 sieu th! va hai trung tam thUdng mai thi den het nam 2008, Viet Nam da c6 gan 400 sieu thj, trung tam thUdng mai va hdn 8.000 chd cac loai (Nguon:
Vien Nghien cClu ThUdng mai. Bo Cong ThUdng).
*TS., Pho Chu tich, Tdng Thu ky Hiep hoi cac nha ban le Viet Nam
So 37/2010
_KHOA HOC =S=
Thuang Mai 3
lUNH TE VA CiUAlV LY
Hien nay, nganh phan phoi - ban le Viet Nam da tham gia dong gop 15% GDP hang nam, tao viec lam cho hdn 5,4 trieu lao dong, tUdng dUdng vdi nganh cong nghiep che bien (Tu lieu Toa dam ve
"Md cda dich vu phan phoi theo cam ket WTO va phat trien he thong phan phoi cua cac doanh nghiep Viet Nam - kinh nghiem quo'c te" - Du an MUTRAP III). Khong chi phat trien ve so lUdng, cd cau nganh ban le Viet Nam con c6 bien doi sau sac. Til cho'ddn loai hinh hoat dong vdi lUc lUdng chu yeu la doanh nghiep nha nude va hdp tac xa den da loai hinh vdi su tham gia cua nhieu thanh phan kinh te: tu nhan, nha nUdc, hdp tac xa, doanh nghiep c6 von dau tU nude ngoai (FDI).
Nam 2009 danh dau mot hien tUdng la cac loai hinh ban le da dang va hien dai da xuat hien gan nhu day du va phat trien d Viet Nam tuy mot so loai hinh con d mile do sd khai. SU xuat hien cua cac hinh thilc ban le hien dai (til sieu th] va dai sieu thi; cila hang dac chung/chuyen doanh; cila hang tien Idi... cho den cac cila hang bach hoa va trung tam thUdng mai/trung tam thUdng mai mua sam...) va sU tham gia cua cac nha ban le nUdc ngoai da dua lai mot luong gid mdi, thay doi dien mao cua djch vu ban le tai Viet Nam, mang lai nhieu lUa chpn hdn cho ngUdi tieu dCing. Til nhOng cd hoi va thach thilc cua viec md cila thi trudng, hoi nhap ngay cang sau rpng, cuoc dua tranh giOa ban le hien dai va ban le truyen thong da bUdc dau mang lai Idi ich to Idn cho ngUdi tieu dung va la dong lUc thuc day cac doanh nghiep ban le Viet Nam vUdn len, vUdt qua chinh minh de phat then mot each ben vQng.
Cudi nam 2009, ngUdi tieu dung da lay lai dUdc niem tin doi vdi cac nha ban le. Tai mot sd cuoc hoi thao va toa dam ve thi trudng ban le, trien vpng tieu dung dUdc to chile trong thdi gian gan day tai Ha Noi va Thanh phd Ho Chi Minh, cac chuyen gia deu cd Chung nhan dmh: nam 2010 se cd rat nhieu trien vpng cho th! trUdng ban le Viet Nam do long tin da trd lai vdi ngUdi tieu dung va do ngUdi tieu dung cung da phan nao giai phdng dUdc tam ly "that lung bupc bung" trong thdi gian khung hoang kinh te. Dau 2009, mac dil diem xep hang chi sd long tin cua Viet Nam giam xudng mile 60,9 diem so vdi 88,1 diem trong cuoc khao sat nila cudi nam trUdc do (thang diem 100) nhung so vdi cac nude khac thi mile diem do kha lac quan va
chi sd nay va'n tUdng ddi cao so vdi chi sd long tin cua ngUdi tieu dung d khu vuc Chau A - Thai Binh DUdng tai mile thap ky luc la 38,7 diem.
Ket qua khao sat mdi day cua Cong ty Nghien cilu th! trudng Nielsen ve niem tin ngUdi tieu dung toan cau cho thay, Viet Nam dilng thil 4 tren the gidi, tang 5 hang ke til thang 3 nam nay. Day la Ian dau tien niem tin cua ngudi tieu dung Viet Nam tang trd lai sau sau Ian giam lien tiep ke til thang 3 nam 2007. Chi sd niem tin ngudi tieu dilng cua Viet Nam da tang til 85 diem (trong thang 4) len den 109 diem (trong thang 10). Trong khi trung binh toan the gidi chi tang 9 diem va dat mile 86 diem, thi Viet Nam da tang den 24 diem.
(3 mot khia canh khac, xet til goc dp hap da'n dau tu, th! trudng ban le Viet Nam nam 2009 da b!
tut 5 bac so vdi nam 2008 theo danh gia cua A.T.
Kearney. Mac dil vay, Viet Nam van dUdc col la mot trong nhOng th! trudng day tiem nang, diem den cua cac nha dau tu trong va ngoai nUdc.
Mot nam sau thdi diem ngay 01/01/2009, Viet Nam da md cila hoan toan cho cac doanh nghiep ban le 100% vdn nUdc ngoai theo cam ket gia nhap WTO, nhUng thUc te dung nhu nhan d!nh cua mot s d chuyen gia trong ITnh vuc nay cung nhu cua Hiep hoi cac nha ban le Viet Nam, da khong cd mot cuoc "do bp" ram rp cua cac
"dai gia" ban le qudc te vao thj trUdng Viet Nam.
Cac ly do chinh dUdc dUa ra la trong nam 2009, th! trudng Viet Nam van chi d mile "tiem nang"
do thu nhap cua ngudi tieu dilng va mac du quy md thj trudng cua Viet Nam cd tang trudng ngoan muc nhUng varn con d mdc kha khiem tdn de cac nha phan phdi, ban le hang dau the gidi quyet d!nh dau tu. Ben canh do, nhOng yeu td nhu mile dp tap trung cua nganh phan phdi - ban le d nhieu nude tren the gidi (Viet Nam cung khong phai la ngoai le) rat phan tan, trong khi do doanh nghiep ban le nude ngoai khi md cd sd ban le thil hai can dUdc cd quan cd tham quyen cap phep tren cd sd kiem tra nhu cau kinh te (ENT); thdi quen mua sam va van hoa tieu dung cua ngudi Viet Nam. Tinh hinh giam phat va suy thoai kinh te tren binh dien toan cau hien nay cung lam cac "dai gia" ban le nudc ngoai phai can nhac rat ky trUdc khi gia nhap th! trudng Viet Nam. Tuy nhien, tinh hinh cd the se rat khac trong tUdng lai.
KHO.A HOC
4 ThuanglVlai So 37/2010
IIIIIIP^^^,.a(|| V A ^ , ,Ar
Darih sach Top 500 nha ban le hang dau Chau A - Thai Binh DUdng nam 2009 theo binh chpn va xep hang cua Tap chi Ban le Chau A phdi hdp vdi nha cung cap thong tin th! trudng Euromonitor va KPMG - hang noi tieng toan cau ve dich vu tu van va kiem toan - da dUdc cong bd va Le'trao giai thudng da dUdc td chile tai Soeul (Han Qudc) vao ngay 15/10/2009. Trong so 10 doanh nghiep Viet Nam dupe vao danh sach do, Hiep hoi cac nha ban le Viet Nam tu hao cd bdn thanh vien cua minh la Saigon CoopMart, Trung tam mua sam Nguyen Kim, Cong ty Vang bac da quy Phu Nhuan (PNJ) va Cong ty Phat hanh sach Fahasa. Danh sach Top 500 nha ban le hang dau Chau A - Thai Binh DUdng 2010 se dUdc cong bd trong thang 7/2010.
'2. Xu hudng phat trien m| trUdng ban le Viet Nam Nhan d!nh ve th! trUdng ban le Viet Nam 2010 va tiem nang phat then trong tUdng lai, cac chuyen gia trong va ngoai nude deu cho rang Viet Nam hdi tu nhieu yeu td thuan Idi de phat then manh nhU:
- Mile tang trUdng GDP kha cao;
- Cd chinh sach khuyen khich, thu hut dau tu nUdc ngoai;
- Nhu cau tang cao cua ngUdi tieu dung (dan sd dong, tre, dien mao mdi cua ngudi tieu dung trong thdi hoi nhap; thai dp lac quan cua ngudi tieu dilng Viet Nam);
- Ty le tieu dung tren thu nhap cao (chiem den 70% thu nhap) va dU bao thu nhap trung binh cua ngUdi Viet Nam ngay cang tang, tien tdi mile 2.000 do la My/ngUdi trong nam;
- Thj trudng ban le Viet Nam trong nam 2010 van cd tin hieu kha quan trUdc su hdi phuc cua nen kinh te cung nhU tac dong tich cUc cua cac gdi kich cau va bien phap xuc tien thUdng mai tren thi trudng noi d!a.
Theo danh gia cua Cong ty Nghien cilu thj trudng RNCOS trong bao cao "Phan tich thj trudng ban le Viet Nam til nam 2008 den nam 2012", vao nam 2012 doanh thu cua thi trudng nay se vUdt mile 85 ty do la My.
Trong bdi canh nen kinh te Viet Nam dang phuc hoi sau khung hoang tai chinh va suy thoai kinh te toan cau, xet nhu cau ngay cang cao cua ngudi tieu dung cung nhu tac dong manh m§ cua phat trien khoa hpc ky thuat va cong nghe trong mot the gidi thay ddi va bien dong, du bao thi
So 37/2010
trudng ban le Viet Nam nam 2010 va tUdng lai c6 mot so xu hudng phat then nhu sau:
Ban le hi$n dai se phat Men manh me
Dap ling nhu cau cua ngudi tieu dung ngay cang chuyen sang kenh mua sam hien dai, kenh ban le hien dai vdi cac loai hinh da dang da cd mat tai Viet Nam va tiep tuc tang trudng trong nam 2010, giO vai trd ngay cang quan trong trong viec thuc day sU phat then cua nganh ban le Viet Nam.
Mac du cd mile tang trudng manh nhung th! Phan cua kenh ban le nay hien tai mdi chi chiem khoang 18% (neng Ha Noi va Thanh phd Ho Chi Minh con sd nay cung mdi chi la 26% - Ngudn: Nielsen), so vdi cac nudc trong khu vile vsTn con d mile kha thap (Philippines 33%; Thai Lan 34%; Trung Qudc 5 1 % ; Malaysia 60%; Singapore 90%).
Trong kenh ban le hien dai, cd the thay cac ten tudi Idn trong cac loai hinh ban le hien dai tai Viet Nam nhu loai hinh sieu th! va dai sieu thj vdi he thdng sieu thj CoopMart, BigC, Intimex, HaproMart, Fivimart, LotteMart...; loai hinh cila hang/chudi cCra hang dac chung/chuyen doanh (quan ao, giay dep, do go", dien va dien til, sach bao, trang silc, vat lieu xay dilng, do gia dung...) nhu VinatexMart, Trung tam Nguyen Kim, Dien may Viet Long, Tdn Hoa Sen, SJC, PNJ, Best Canng, Topcare, Fahasa, Vina Giay... loai hinh trung tam mua sam/cila hang chuyen cac san pham trung, cao cap nhU Vincom Plaza, Parkson, Diamond Plaza, Zen Plaza, C&T Plaza... Phai noi rang, mot sd loai hinh ban le hien dai con qua it d Viet Nam nhu trung tam mua sam hoac chua that thanh cong nhU loai hinh cila hang tien Idi, cila hang gia re/giam gia...
Neu theo mile thdng thUdng, mdi 100.000 ngUdi dan can cd mot trung tam thUdng mai Idn, cil 10.000 ngudi dan can cd mot sieu th! va mdi 1.000 ngudi dan can it nhat 1-3 cila hang tien Idi thi se thay con sd cac loai hinh ban le hien dai d Viet Nam va'n con xa mdi dap ilng nhu cau. Va nhu vay, th! trudng van con nhieu khoang trdng mdi gpi cac nha dau tU trong nUdc va qudc te.
Cac kenh ban le truyen thong se thu hep dan pham vi hoat dgng
M§c du kenh ban le hien dai cd nhieu Idi the trong cong cuoc thu hut khach hang va dadc dU bao se phat trien manh me trong tUdng lai nhung nhin ve tdng the, mua sam tai chd hoac cila hang
KHOAHOC ' ^
ThirangMais
ban le truyen thdng van chiem ty trong Idn den 2015. Tuy nhien, dudi ap luc canh tranh noi chung va canh tranh til kenh ban le hien dai noi rieng, he thdng chd va cac loai hinh ban le truyen thong tai Viet Nam da va dang ddi mdi, nang cap cd sd ha tang cung nhu phong each phuc vu... dem lai nhOng Ipi ich mdi cho ngudi tieu dung. Ve lau dai, mac du van tdn tai song song vdi cac hinh thilc phan phdi ban le hien dai (sieu thj, dai sieu thj va trung tam mua sam...) nhung kenh ban le truyen thdng vdi Idi the la cd thj trudng nong thdn rpng Idn, lai chua dupe khai thac tdt, van se bupc phai thu hep dan pham vi hoat dong va anh hudng cua minh trudc nhOng bien ddi kha manh m§ trong xu hudng tieu dung va each thilc mua sam cua ngudi tieu dung Viet Nam thdi hien dai.
Tom lai, cuoc canh tranh giOa ban le hien dai va truyen thdng tren thj trudng se cd he qua tich cUc la thuc day cac nha ban le theo hinh thUc truyen thdng ddi mdi, tu vUdt qua chinh minh, nang cao chat lUdng djch vu va dem lai Idi ich cho ngudi tieu dung Viet Nam. Ngudi tieu dung cd them nhieu sU lua chpn khi sd dung cac djch vu ban le.
NgUdi tieu dung Vi$t Nam quan tam nhieu hdn tdi van dean toan va moi trUdng
NhOng nam gan day, cac san pham an toan ddi vdi sUc khoe dang la xu hudng lua chpn hang dau cua ngudi tieu dung. Sau rat nhieu "bien cd" ve chat lUdng hang hoa, ve sinh an toan thuc pham cung nhu nhOng tac hai nghiem trong ve mdi trudng... phan Idn ngUdi tieu dung Viet Nam hien nay da danh Uu tien cho nhOng san pham (va ca bao bi) dat yeu cau ve an toan, xanh, sach, than thien vdi mdi trudng.
Mot nghien cUu mdi day cua Cong ty Nielsen ve xu hudng mua sam cung cho thay, cac san pham hudng tdi hay dUdc d!nh vi la tdt cho sUc khde con ngudi dang nhan dupe rat nhieu Cing ho tu phia ngudi tieu dung va cd the nhan d!nh rang, trong tUdng lai, Idi the canh tranh se thupc ve nha san xuat nao lam ra nhOng san pham do. NhU vay, nha ban le cung can phai dac biet quan tam den nhu cau cua ngudi tieu dung va nam bat dUdc xu hudng nay trong kinh doanh.
Ngay nay, ngudi tieu dung Viet Nam vdi xu hudng tieu dung mdi, quyen lua chpn cua ho se cd quyen lUc trong thilc te va vai trd quyet djnh sU tdn tai, phat trien cua san pham, cua doanh nghiep.
Ho cd quyen ddi hoi dupe ton trpng, dUdc cung cap hang hoa va djch vu vdi gia ca hdp ly, san pham chat lUdng, an toan thuc pham va tien nghi mua sam... Chinh vi vay, cac nha ban le Viet Nam can tiep tuc chu trpng nghien cOu tam ly, xu hudng tieu dung, can nhan thUc ro ve vai trd cua ngudi tieu dung vdi tu each dmh hudng phat trien cho nganh cong nghiep ban le va tham khao kinh nghiem mot sd nudc da va dang trien khai thanh cong chien ludc "NgUdi tieu dung la trung tam"
(Consumer Centric), col day khdng chi la hpc thuyet ma con la mo hinh "tu duy + thUc tien" het sUc quan trpng de dOng vOng va phat trien trong tUdng lai.
Su tac dgng manh me cua khoa hoc - cong ngh$ - thUdng mai dl$n tO va cac phUdng thiic ban le 'mdr
Vdi SU phat trien manh m§ cua khoa hpc, cong nghe, thUdng mai dien tO, cac hinh thUc ban le mdi phat trien vdi tdc dp nhanh chdng, mang lai nhOng phUdng thOc kinh doanh mdi cho cac nha ban le Viet Nam (mac du ddi vdi thj trudng ban le cua nhieu nUdc khac tren the gidi khdng con mdi nOa) nhu ban hang qua catalogue, qua dien thoai, qua internet, qua may ban hang tu dong, ban hang tO cCta den cila, giao hang tan nha, ban hang da cap, quang cao va tiep thj qua dien thoai di dong, mua sam qua ti vi... cung nhu mang lai nhOng tien ich mdi cho ngudi tieu dung.
Dang chu y la sU lan rpng va mile dp thuan tien cua cac phUdng thOc ban le noi tren, dSc biet dUdc gidi tre (va khdng chi gidi tre) het sOc uu ai, lieu cd lam xuat hien mot tang Idp "ngudi tieu dung d nha" (tUc la nhOng ngudi tieu dung cd the hdan toan hai long vdi viec mua sam hang hoa tai nha chi ddn gian vdi mot cuoc dien thoai hoac mot cu nhap chupt (may tinh) ma khdng can den sieu thj, chd hay trung tam mua sam) nhu mot sd chuyen gia nudc ngoai canh bao? Theo y kien cua chung tdi, cd the con mot sd ban cai ve dp chinh xac cua nhan d!nh nay nhung mot dieu khdng the phu nhan day cung la mot net mdi trong xu hudng mua sam cua ngudi tieu dung tren the gidi va cung rat can dUdc cac doanh nghiep ban le Viet Nam quan tam, nghien cilu de cd each xil ly phu hdp.
(Xem tiep trang 12)
KHOA HOC
KIXII TE VA QUAV t V
nhap khau cac loai vat tU ndng nghiep (nhu phan bdn, thudc trO sau, gidng...). Day la chfnh sach dung dan, cd tac ddng tich cOc den nang suat va hieu qua cua nganh san xuat lUdng thOc, bdi vHy trong thdi gian tdi Nha node can tiep tuc chi dao duy tri chinh sach nay, mat khac can xem xet bu Id'thoa dang, nham phat huy hdn nOa vai trd cua nhOng doanh nghiep nay trong van de dam bao an ninh lUdng thoc qudc gia.^
Tai lieu tham khao:
1. TS. Dudng Mdng Huyen, An ninh lUdng thuc - NhOng van de dat ra ddi vdi phat then kinh te- xa hoi va dam bao an ninh qudc gia. Tap chi Cong san, sd 811, thang 5, 2010.
2. TS. Nguyen Qudc Luat, Dam bao an ninh lUdng thuc qudc gia, lap chi Kinh te va Do bao, htpp://tapchikinhtedubao.mpi.gov.vn, 2009.
3. TS. Chu Tien Quang, San xuat lua gao va van de an ninh lUdng thUc d Viet Nam, Tap chi Thdng tin va Do bao Kinh te - Xa hdi, 2008.
4. Nguyen Xuan Thao, "Gop phan phat then ben vQng ndng thdn ViSt Nam", NXB Chinh trj qudc gia, 2004.
5. Bp Cdng ThUdng, De an phat then thUdng mai ndng thdn giai doan 2009 - 2015 va dmh hudng den nam 2020, 2009.
6. Van phdng Trung Udng Dang, Bp Ndng nghiep va Phat trien ndng thdn (2009), Chien lUdc dam bao an ninh lUdng thuc qudc gia va quy hoach dat trdng Ida den 2020, tam nhin den 2030, Ky yeu hoi thao khoa hpc, Can Thd, thang 5, 2009.
Summary
At present, Vietnam can not only produce enough rice for its own demand but also export around 4 - 5 tons per year; however, ensuring food security still remains an important issue in the countrys development and integration process.
The paper analyzes the importance of ensuring national food security and points out some prob- lems in the governments market and business administrating policies, from which suggests some solutions to perfecting the policies on food and agricultural services towards the aim of ensuring food security for the country in the coming time.
TH! TRLfdNG BAN LE ...
(Tiep theo trang 6) Ngoai ra, th! trUdng ban le Viet Nam cung nho nhieu thj trodng ban le khac tren the gidi cd the chOng kien nhOng xu hudng phat trien, chuyen djch, thay ddi trong ITnh vuc phan phdi - ban le nhu ranh gidi giOa ban budn - ban le cd xu hudng thu hep lai, cac hinh thOc ban le hien dai "xfch lai gan nhau" de tao ra mot hinh thOc ban le hien dai mang ti'nh da dang mdi (Multi - Format) va so phdi hdp ly thu giOa ban le, truyen thdng dai chung va vien thdng hoac giOa ban le va du Ijch...
DOng trudc nhOng cd hoi va thach thOc mdi, Hiep hdi cac nha ban le Viet Nam - thanh vien mdi cua Lien doan cac Hiep hoi ban le Chau A - Thai Binh DUdng (FAPRA - Federation of Asia- Pacific Retailers Associations) - cung cac doanh nghiep thanh vien va cdng ddng doanh nghiep ban le Viet Nam se nd'lOc vOdt qua khd khan de hdi nhap va canh tranh binh dang trong mdi trudng ban le da dang, nhieu thay ddi va bien ddng, cung nang tam cua Viet Nam tren ban dd the gidi ve dich vu ban le.#
Sumarry
Despite the effects of the global financial cri- sis and post-recession period, Vietnams retail revenue from goods and services in 2009 still gained an impressive growth rate thanks to stim- ulation programs of the Government and the efforts of the retailers, who have affirmed their importance in the national economic develop- ment as well as the life of the community.
However, amid the challenges of international economic integration and requirements to realize the commitment to opening the retail service market, it is necessary to identify the develop- ment trends and potentials of the market, so that enterprises can overcome difficulties, grasp opportunities to grow and compete in an increas- ingly diverse retail market with many changes toward a more modern one in the future.
KHOA HOC
